Category Archives: Alpha

Idealism

 

idealism

When Neil Strauss was writing The Game there was an interesting side topic he explored towards the end of the book. He became concerned that the guys who were learning PUA skills and experiencing such success with women of a calibre they’d never experienced before would turn into what he called “Social Robots.” The idea was one that these formerly Game-less guys would become Game automatons; mouthing the scripts, acting out the behaviors and meeting any countermanding behaviors or scripts from women with calculated and planned “if then” contingencies.

The fear was that these Social Robots “weren’t themselves”, they were what Mystery Method, Real Social Dynamics, etc. were programing them to be and the relative success they experienced only reinforces that “robot-ness”. My experience with guys from this blog, SoSuave and other forums has been entirely different. If anything most men transitioning to a Red Pill mindset tenaciously cling to the ‘Just Be Yourself and the right girl will come along’ mentality.

A strong resistance guys have to Red Pill awareness will always be the “faking it” and keeping it up effort they believe is necessary to perpetuate some nominal success with women. They don’t want to indefinitely be someone they’re not. It’s not genuine to them and either they feel slighted for having to be an acceptable character for women’s intimate attention or they come to the conclusion that it’s impossible to maintain ‘the act’ indefinitely. Either way there’s a resentment that stems from needing to change themselves for a woman’s acceptance – who they truly are should be enough for the right woman.

I’ve written more than a few essays about this dynamic and the process of internalizing Red Pill awareness and Game, but what I want to explore here is the root idealism men retain and rely on when it comes to their unconditioned Game. In truth this Game is very much the result of the conditioning of the Feminine Imperative, but the idealistic concept of love that men hold fast to is what makes that conditioning so effective.

What’s Your Game?

I’ve written before that every man has a Game. No matter who the guy is, no matter what his culture or background, every guy has some concept of what he believes is the best, most appropriate, most effective way to approach, interact with and progress to intimacy with a woman. How effective that “Game” really is is subjective, but if you asked any guy you know how best to go about getting a girlfriend he’ll explain his Game to you.

Men in a Blue Pill mindset will likely parrot back what their feminine-primary conditioning had him internalize. Just Be Yourself, treat her with respect, don’t objectify her, don’t try to be someone you’re not, are just a few of the conventions you’ll get from a Blue Pill guy who is oblivious to the influence the Feminine Imperative has had on what he believes are his own ideas about how best to come to intimacy with a woman.

For the most part his beliefs in his methodology are really the deductive conclusions he’s made by listening to the advice women have told him about how best to “treat a woman” if he wants to get with her. A Blue Pill mindset is characterized by identifying with the feminine, so being false is equated with anything counter to that identification.

When you dissect it, that conditioned Blue Pill / Beta Game is dictated by the need for accurate evaluation of men’s Hypergamous potential for women. Anything that aids in women’s evaluating a man’s hypergamous potential to her is a tool for optimizing Hypergamy. The dynamics of social proof and pre-selection are essentially shortcuts women’s subconscious uses to consider men’s value to her. Likewise the emphasis Blue Pill Game places on men’s ‘genuineness’ is a feminine conditioning that serves much the same purpose – better hypergamous evaluation. If men can be conditioned to be up front about who they are and what they are, if they internalize a mental point of origin that defers by default to feminine primacy, and if they can be socially expected to default to full and honest disclosure with women by just being themselves, this then makes a woman’s hypergamous evaluation of him that much more efficient.

This is where most Blue Pill men fail in their Game; who they are is no mystery, their deference and respect is worthless because it’s common and unmerited, and just who he is isn’t the character she wants him to play with her.

So even in the best of Blue Pill circumstances, a man is still playing at who he believes will be acceptable to the feminine. His genuineness is what best identifies with the feminine. Blue Pill / Beta Game is really an even more insidious version of social robotics; the script is internalized, the act is who he is. However, it’s important to consider that this genuineness is still rooted in his idealistic concept of a mutual and reciprocal love.

From Of Love and War:

We want to relax. We want to be open and honest. We want to have a safe haven in which struggle has no place, where we gain strength and rest instead of having it pulled from us. We want to stop being on guard all the time, and have a chance to simply be with someone who can understand our basic humanity without begrudging it. To stop fighting, to stop playing the game, just for a while.

We want to, so badly.

If we do, we soon are no longer able to.

In The Burden of  Performance I made the case for men’s need to perform for feminine acceptance and how men’s idealistic concept of love centers not on a want for unconditional love, but rather a love free from the performance requirements women’s opportunistic, Hypergamous, concept of love demands of him. This quote sums up that idealistic want for rest from having to perform to earn a woman’s love and acceptance.

The problem of course is the supposition that a performanceless love would ever really be love, but men’s idealistic nature still believes that the state is realizable. On a social scale the Feminine Imperative sees the resource utility in this and so encourages the idea that both men and women mutually share his concept of idealized love. Thus men, unaware of the respective differences in concepts both sexes hold with regard to love, enter into a perpetual state of qualifying for a love they believe women should be capable of. Men will work hard, build empires and amass fortunes to come to that state of performanceless rest they idealize should be possible with a woman.

The Marriage of Idealism and Opportunism

About two weeks ago I was called to the carpet in the commentary by George Meeks (one of many aliases) for what he believes was an inconsistency in my assessment of men’s idealistic concept of love and how that idealism is really symbiotic with women’s opportunistic concept of love. I’ll spare you his autistic attention trolling, but he did raise a few points I do need to clarify about how men and women’s separate, but purpose driven, concepts of love developed.

From Intersexual Hierarchies:

In the beginning of this series I stated that men and women’s approach to love was ultimately complementary to one another and in this last model we can really see how the two dovetail together. That may seem a bit strange at this point, but when social influences imbalance this conventional complement we see how well the two come together.

When a woman’s opportunistic approach to love is cast into the primary, dominant love paradigm for a couple, and a family, that pairing and family is now at the mercy of an opportunism necessitated by that woman’s hypergamy and the drive to optimize it. Conversely, when a man’s idealistic approach to love is in the dominant frame (as in the conventional model) it acts as a buffer to women’s loving opportunism that would otherwise imbalance and threaten the endurance of that family and relationship.

From Heartiste’s post:

7. Arguments about chores, money, sex life, and romance were highest in couples where the woman made all or most of the decisions. Female decision-making status was an even stronger determinant of relationship dissatisfaction than female breadwinner status. Women can handle making more money in a relationship, but they despise being the leader in a relationship.

8. Argument frequency decreased among female breadwinners if they were not the primary decision-makers. Lesson for men: You can have a happy relationship with a woman who makes more than you as long as you remain the dominant force in her non-work life. Or: GAME SAVES MARRIAGES.

When a woman’s love concept is the dominant one, that relationship will be governed by her opportunism and the quest for her hypergamic optimization. The ultimate desired end of that optimization is a conventional love hierarchy where a dominant Man is the driving, decisive member of that sexual pairing.

This was the meat of George’s confusion. As with the opportunism that Hypergamy predisposes women to, men’s idealistic concept of love stems from his want for genuineness and a want for what could be. I’d suggest that men’s idealism is the natural extension of the burden of performance. From a Beta perspective, one where women are his mental point of origin, that burden is an unfair yoke; one to be borne out of necessity and ideally cast off if he could change the game. To the Alpha who makes himself his mental point of origin, that burden is a challenge to be overcome and to strengthen oneself by. In either respect, both seek an idealistically better outcome than what that burden represents to them.

In and of itself, a man’s idealism can be a source of strength or his greatest weakness. And while unfettered Hypergamic opportunism has been responsible for many of women’s worst atrocities to men, in and of itself Hypergamy is the framework in which the human species has evolved. Neither is good nor bad, but become so in how they are considered and how they are applied.

Men’s idealistic concept of love is a buffer against women’s opportunistic concept of love. When that idealism is expressed from a Beta mindset women’s opportunism dominates him and it’s debilitating. When it’s expressed from an Alpha mindset it supersedes her opportunism to the relationship’s benefit.

Conditioned Idealism

If you want to use Blue Valentine (the movie) as an example, the guy in the relationship abdicates all authority and ambition over to his wife’s opportunism. He idealistically believes “love is all that matters” and has no greater ambition than to please her and ‘just be himself’, because his conditioning has taught him that should be enough. His Beta conditioning convinced his idealism that his wife would shared in that idealistic concept of love in spite of his absence of performance. Consequently she despises him for it. She’s the de facto authority in the relationship and he slips into the subdominant (another child to care for) role.

Now if a man’s Alpha, willful, idealism propels him to greater ambition, and to prioritize his concept of love as the dominant, and places himself as his mental point of origin for which a woman accepts you can see how this leads to the conventional model. His idealism is enforced by how he considers it and how he applies it.

Men’s idealistic concept of love can be the worst debilitation in a man’s life when that idealistic nature is expressed from a supplicating Beta mentality. It will crush him when that idealism is all about a bill of goods he idealistically hopes a woman shares and will reciprocate with. This is predominantly how we experience idealism in our present cultural environment of feminized social primacy.

From an Alpha perspective that idealism is a necessary buffer against that same feminine opportunistic concept of love that would otherwise tear a Beta apart.

There was a time when men’s idealistic concept of love was respected above the opportunistic (Hypergamy based) concept of love. I explored this social control of Hypergamy in Women Behaving Badly.

Under the old set of books, when men’s attractiveness (if not arousal) was based on his primary provisioning role his love-idealism defined the intergender relationship. Thus, we still have notions of chivalry, traditional romance, conventional models of a love hierarchy, etc. These are old books ideals, and the main reason I’ve always asserted that men are the True Romantics is due exactly to this love-idealism.

There was a time when men’s idealistic love concept pushed him to achievements that had social merit and were appreciated. Ovid, Shakespeare and the Beatles would not be the human icons they are if that idealism weren’t a driving force in men and society. Likewise, women’s opportunistic, hypergamy-based concept of love, while cruel in its extreme, has nonetheless been a driving motivation for men’s idealistic love as well as a filter for sexual selection.

Under the new set of books, in a feminine-centric social order, the strengths of that male idealism, love honor and integrity are made to serve the purpose of the Feminine Imperative. Men’s idealistic love becomes a liability when he’s conditioned to believe that women share that same idealism, rather than hold to an opportunistic standard. This is what we have today with generations of men conditioned and feminized for identifying with the feminine. These are the generations of men who were conditioned to internalize the equalist lie that men and women are the same and all is relative. From that perspective it should follow that both sexes would share a mutual concept of love – this is the misunderstanding that leads men to expect their idealism to be reciprocated and thus leads to their exploitation and self-abuse.

A man’s idealism becomes his liability when he enters a woman’s opportunistic frame still believing they both share a mutual concept of love.


Making Up for Missing Out

Making_up

Back in February I had an interesting exchange with commenter TuffLove. The conversation focused on his recent singleness due to his wife of 20-some years feeling the call of the Alpha and decided cheat on him, later divorce him and then take up with an even more Beta fellow not long after her ‘fling’ (his story). You can read the whole exchange here if you like, but what TuffLove describes is a textbook example of the Alpha re-interest impulse that defines the Development and Redevelopment/Reinsurance phases I outlined in the Preventative Medicine Series.

Not to rub salt in the wound, but you and your ex’s story is a cliché now. It’s the “making up for missing out” story. Woman marries early, cashes her chips in before she knows better, lives vicariously through her single girlfriends until such time that the “Alpha” she knew at 20 is the hapless Beta she’s saddled with at 39.

Divorce porn media convinces her to bail out and get with the Alpha she’s always missed for all that time. She did everything in reverse – Beta comfort and dependability through her party years, to be traded for Alpha excitement before it’s too late.

I was inspired to sift back through my comments for this conversation, because I was also made aware of a new example of both this phase’s dynamic and the divorce-porn industry that will inevitably find some very fertile soil to plant itself in.

This example comes to us courtesy of Robin Rinaldi, author of The Wild Oats Project. This book and the “experiment in cuckoldry” such as it was, centers on, you guessed it, a 40-something woman who abandons her marriage for one year to bang the random men she was prevented from fucking by being married to her dependable, unexciting Beta husband. Granted, the husband didn’t want children and this contention resulted in him getting a vasectomy – his only act of Alpha with her as far as I know. Her childlessness is of course her go-to victimization card she hopes will endear feminine sympathy for her taking matters into her own hands for a year.

The de rigueur rationalizations and appeals to womanly “self-discovery” are handed out like the M&Ms any Red Pill man will come to expect, but I’m drawing attention to this book because it has the potential to be the next step in the 50 Shades of Grey evolution of Open Hypergamy:

Get ready for “The Wild Oats Project.” And not just the book. Get ready for “The Wild Oats Project” phenomenon — the debates, the think pieces, the imitators and probably the movie. Get ready for orgasmic meditation and the Three Rules. Get ready for “My Clitoris Deals Solely in Truth” T-shirts.

On a social scale it seem like the next deductive next step – blend a justifiable Eat Pray Love narrative with the more visceral (yet unignorable) sexuality of 50 Shades and women will readily consume it. I expect there will be the same hamster spinnings of NAWALT and most women respect their marriage vows, but it still wont wash with the overwhelming ‘guilty pleasure’ popularity that 50 Shades exposed on a large scale.

Writers like Rinaldi and E.L. James have tapped into the Alpha Fucks / Beta Bucks anxiety rooted in women’s primal insecurity inherent in doubting their optimization of Hypergamy. If appealing to visceral sex sells products to men, appealing to the inherent ‘you-only-live-once’ insecurity of feminine Hypergamy sells to women – and women being the primary consumers in western society, sell it does.

Commenter jf12 related something Ballista posted on his blog recently:

Ballista asks, on his site, “why is divornography (divorce pornography) marketed exclusively to women? Why are there articles in women’s magazines and romance novels for women like Eat Pray Love that glamorize divorce, but nothing of the sort exists or is marketed to men? Why is there no male divorce porn, no stories of men divorcing their obese, aging harpy wives, liberating themselves from their marriage vows, and ending up living happily ever after banging large-breasted 21 year-old lingerie models?”

Can you imagine the uproar? Can you feel the Love yet?

Since the start of the sexual revolution there’s been a social undercurrent of excusable, justifiable comeuppance for any gender related imbalance women have been taught to believe that men are enjoying or benefitting from. Whatever male-specific indignation that would reflect negatively on men becomes a form of empowerment for women – particularly if that indignation facilitates men’s sexual strategy at the expense of women’s. Thus a woman taking a yearlong break from her marriage to bed as many men as she cares to indulge (fully expecting to come back to her dutiful Beta husband afterwards) is cast as an iconoclastic hero for casting off “patriarchal sexual repression.”

Furthermore, it’s only a small step to wipe the accountability of her actions off on the horrible man who wont cooperate by doing his duty to fulfill her sexual strategy. There is no more permanent a devotion to the male sexual strategy than to get a vasectomy and thus deny a woman the ultimate culmination of her own. If you ever want to experience just how close to livestock the Feminine Imperative considers men to be, just try getting a vasectomy before you’re married or without a wife’s explicit and written consent. Legally it’s easier to geld horses or neuter dogs.

It’s important to consider how the doubt over past hypergamous choices effects a mature woman. When a woman has passed through her Epiphany Phase and become a never-married woman into her late 30s the mindset becomes one of self-justification. This is similar to the Kate Bolick effect whereby a woman has very little choice but to live with her past intimate decisions and convert necessities into virtues. She embraces a ready-made empowerment narrative wherein she convinces herself that her choices were the bold, unconventional ones she needed in order to grow.

Next and most commonly is the woman who consolidated on a man’s commitment once she’d become less sexually competitive just prior to 30. I can’t be sure, but it’s likely that Rinaldi falls into this demo, the schedule more or less plays the same.

From Preventative Medicine IV:

Redevelopment / Reinsurance

The Redevelopment phase can either be a time of relational turmoil or one of a woman reconciling her hypergamous balance with the man she’s paired with.

The security side of this hypergamous balance has been established for her long term satisfaction and the Alpha reinterest begins to chafe at the ubiquitous certainty of that security. Bear in mind that the source of this certainty need not come from a provider male. There are a lot of eventualities to account for. It may come from a ‘never married’ woman’s capacity to provide it for herself, the financial support levied from a past husband(s) or father(s) of her children, government subsidies, family money, or any combination thereof.

In any event, while security may still be an important concern, the same security becomes stifling for her as she retrospectively contemplates the ‘excitement’ she used to enjoy with former, now contextually Alpha, lovers, or perhaps the “man her husband used to be”

The Soul-Mate Mistake

Vox had an astute observation about this phenomenon not too long ago:

Alpha Widowhood is a description of an observed behavior, not a cruel invention of the Game theoreticians meant to plague BETA husbands and give them sleepless nights:

“Steve has been with me for the past 50 years and Ron for 47. Neither is the man I am married to, nor have I seen or spoken to either since our love affairs ended in my 20s. All the same, there is no denying they have both messed with my marriage to Olly, the man who has been by my side for the past 40 years.

I found myself thinking about them both as I read recent research that suggested women who played the field before marriage are unhappier with their lot than those who entered matrimony virginal.
Angela Neustatter has often questioned what life would have been like had she married another man

Angela Neustatter has often questioned what life would have been like had she married another man.”

I think it’s important to remember that an Alpha Widow doesn’t even necessarily need to have slept with a man she considered ‘Alpha’ from her past to feel the Alpha Widow effect:

Five minutes of alpha — even worse, five minutes of alpha rejection — can fuck with the heads of even the most desirable women. And continue fucking with them years later. In comparison — if the reports are to be believed — women who divorce beta schlubs after years of marriage pretty much forget them before the ink is dry on the papers.

Sometimes being an Alpha Widow means hypergamic ‘rumination’ over a better Alpha option a woman missed or was rejected by in her past in comparison to the guy she “settled on” for marriage. This is particularly significant if that guy was a woman’s Plan B husband. It’s not just the actual Alphas she banged back in the day, you’re competing with an imagined ideal and the more women are empowered and encouraged to feel secure in exploring their hypergamous options (i.e. correct their ‘soul mate’ mistake) the more you’ll read stories like this.

However, for all intents and purposes my instincts tell me Rinaldi falls into the “making up for missing out” demographic. On whole this demo of women can eventually become the worst self-inflicted Alpha Widows in their latter years. I let Rinaldi explain…

“I refuse to go to my grave with no children and only four lovers,” she declares. “If I can’t have one, I must have the other.”

If you’re wondering why that is the relevant trade-off, stop overthinking this. “The Wild Oats Project” is the year-long tale of how a self-described “good girl” in her early 40s moves out, posts a personal ad “seeking single men age 35-50 to help me explore my sexuality,” sleeps with roughly a dozen friends and strangers, and joins a sex commune, all from Monday to Friday, only to rejoin Scott on weekends so they can, you know, work on their marriage.

[…] One of her oldest friends calls her out. “How is sleeping with a lot of guys going to make you feel better about not having kids?” she asks. Rinaldi’s answer: “Sleeping with a lot of guys is going to make me feel better on my deathbed. I’m going to feel like I lived, like I didn’t spend my life in a box. If I had kids and grandkids around my deathbed, I wouldn’t need that. Kids are proof that you’ve lived.” It’s a bleak and disheartening rationale, as though women’s lives can achieve meaning only through motherhood or sex.

As I illustrated in Preventive Medicine, there’s a root insecurity inherent in women’s Hypergamy. From an immediate perspective this can manifest itself as a battery of women’s psychological and sociological filtering mechanisms for Hypergamous optimization with a man she’d just met, to the husband she’s been married to for 20 years. However, it’s vitally important for men, particularly married and LTR men, to understand that the confines of a committed relationship is never any insurance against Hypergamy in the long-term, and the rationalizations of that Hypergamy evolve as women mature.

Of course the first, best advice is the simplest “just never get married”, but even if you are a single man entering your 50s you will encounter women who’ve experienced (or never experienced) a crisis of Hypergamy and the incessant drive for Alpha optimization of it. If you are a younger man dealing with an older woman (why, I don’t know) you will likely encounter women like Rinaldi and women with similar mindsets as Robin Korth. It’s important to know what you are, or will be, dealing with.


The Invisibles

invisibles

Forge the Sky:

The heart of all this is: in a woman’s mind, humans have three genders. Women, alphas, and betas. The problem is, it’s difficult to distinguish between the latter two as there are no clear biological markers; a few un-fakeable traits like height and muscularity give an indication, similar to how long hair tends to indicate a woman, but not infallibly so.

But women have different relationships with them. To women, betas are friends, helpers, co-workers, employees, servants; unless related by blood, they are practical beings only. There is no romance to them. They are useful, fun, maybe even someone to be a little affectionate toward so long as they remain useful, but they have no deeper self, no soul, no mystical thing to bind to.

Alphas are something else entirely. They are actually people – people drenched with desire, romance, spirit. Him, she can respect. In greater cases even worship. It matters little how well he performs objectively, so long as he does nothing to make her doubt her assessment of him as alpha. If he does perform, she admires and praises his performance – but she’s doing that about something or another regardless, even if she’s gushing about how he bought her a bag of skittles.

No woman will stand beside a beta as he faces, and succumbs to, death. Not unless it’s convenient, or she would be shamed otherwise. It simply would not make sense for her to do so. Would you hold your employee’s hand as they lay dying? Only if they had a fatal accident right in front of you. Past that, condolences to the kids.

Men see two genders. Men and women. Better and worse, more and less attractive, but no fundamental difference. Without being trained in a (for us) counterintuitive mindset, we will by default project our understanding of gender upon women. And so we try to improve our beta game, instead of flipping the script.

The blue pill is miserable because it is learned helplessness. From within, it is the cracking of an invisible whip, punishment meted capriciously and without time or reason. There is no pattern or method to the blue pill man’s pain.

FTS must’ve been reading my mind this week because his comment made a perfect segue into what I’ve been developing this week. The most salient part of this comment, I thought, was “Without being trained in a (for us) counterintuitive mindset, we will by default project our understanding of gender upon women.”

This was a good observation because there are intrinsic parts of the male psychological firmware that the Feminine Imperative picked up on long ago and deliberately co-opts to better aid in optimizing women’s control of Hypergamy.

From the utility-need side of Hypergamy, this mostly manifests in various forms of serviceable security. The Beta Bucks aspect of Hypergamy can be distilled to a need for security, protection, and a certainty that a woman and her offspring will be insured against any uncertainty. Every psychological and sociological dynamic that contributes to feminine-primacy keys on this need for existential certainty. The War Brides dynamic, the evolution from old-order chivalry to modern feminism, and now the social / legal handicapping of men to ensure that feminine-security certainty above all other considerations are all manifestations of this need.

The Feminine Imperative learned long ago that men’s innate protectorate instinct for the feminine was its second most valuable means of masculine control – the first being men’s ‘always on’ sexual impetus. Thus pairing the two as a means of control is a simple deductive proposition for the imperative. The rudimentary connection being, “protect the woman and I get sex.”

This is the unspoken exchange that’s part of our evolutionary past. Men are nothing if not deductive (yet creative) problem solvers, and women have used this to their hypergamous advantage since our hunter-gatherer beginnings.

This is what confounds modern men under the auspices of our present feminine-primary social order. We’re emphatically told that women “never owe men sex“, yet the latent message is, and has always been, “but, if you perform to her satisfaction, she might be more inclined to give you sex.” Carrot to pull the cart, I know, but this mental algorithm is a sociological buffer for women – exclude the sexually unworthy, but leave an acceptable caveat in order to leverage the possibility of sex with those who are still useful in providing security.

Bear this in mind the next time you read a story about a savior White Knight who was beaten to a bloody pulp for his effort to protect a woman from the “predations” of some Alpha(s) she likely wants to bang anyway. Men will project, by default, our own gender interpretation onto women, and sometimes pay the price for it. Betas believe the feminine-primary, equalist advertising that men and women are functional equals while still force fitting an expected, old-order, male-protectionism (completely based on an unequal state presumption) into that belief – often at their own expense.

Invisible Men

While I disagree that there are no distinct physical and cultural markers that women use (sometimes subconsciously) to distinguish Alpha men from the bulk of Beta men, I strongly agree with the distinction and characterization Forge the Sky makes with how women regard Beta men.

The vast majority of men are sexually invisible to women, but all males are visible in terms of their utility to women and the role those men are expected to play in deference to women’s solipsism.

There’s an important difference in that visibility with respect to men and women we need to consider.

I expect that female readers will trot out the “ooh, ooh, men do it too” counter that women are invisible to men who don’t see them as a sexual prospect. That may be the case, particularly for mature women convinced they should be sexually viable into their 50s, however, those women’s functional utility is never an issue for men. Neither is it an article of attraction for a man. As much as a feminine-centric culture would like to convince women of the opposite, men simply don’t factor a woman’s provisional utility into their attraction equation.

Invisible men never become visible to women until either those men intrude on a woman’s’ awareness or she has a specific utilitarian need of him. At this point, whether due to arousal / attraction awareness or her specific need (usually protection or security insurance), that man must perform to prove his maleness. He must qualify for her visual acknowledgment of him.

Over prolonged periods, this invisibility, and the fear of having his insistence rejected, can influence men’s overall perception of women and their intergender interpretations. Invisible men tend to confuse a woman’s utility interests in him as genuine indicators of interest (IOIs). The Feminine Imperative prepares for this ‘mixed message’ with a constant, self-perpetuating social narrative that tells the invisible men they are never, under any circumstance, owed a woman’s intimacy – it is always a gift, a reward, for her approval.

Despite this aspect of their social conditioning, the Invisibles still read more into those IOIs and perceive that a woman’s attraction is a genuine extension their own serviceability. This is the foundation of the Savior Schema. Much of what the manosphere considers sexual ‘thirst’ is a direct result of the scarcity mentality that results from an Invisible becoming an unexpected service-providing option for a woman.

Invisible men become more compliant when women’s utility needs make them visible. They confuse their use with genuine appreciation and desirability.

If we consider the 80 / 20 rule of the sexual marketplace and figure that 80% of Beta men are sexually invisible to women we get a broader perspective of how the gender landscape has evolved in an era where women’s security-side needs are planned for and met with a relative degree of certainty.

I had a teenage kid I used to consult who related this story about how one of his nerdy friends had somehow spontaneously generated the interest of a girl who was an obvious two points above his SMV. His initial frustration was one of wonderment about how this guy could be ‘dating’ so hot a girl while he wasn’t bumping the needle with even the girls he thought were a point below himself.

His nerdy friend assumed the predictable self-righteous Beta position that some “special” girls just understand and appreciate guys like him in favor of the brutish jocks “society tells them they should like.” All this came two weeks before that year’s homecoming dance (and after-party), where she promptly left him to go dance and party with her girlfriends and their jock guy-friends for the rest of the evening.

This kid had served his utilitarian purpose of fronting the money for the evening, a limo, corsage, photos (of their group) and the bit of risky underage liquor he could manage. In spite of all that he still refused to make the connection of his being used for her purpose. Invisibles feel validated in their own manipulation because that utility made them visible (“do my homework nerd”) even if just momentarily. As bad as that extortion was, that brief moment of visibility implies the prospect that another woman in the future (a really special one) will also appreciate his utility and reward it with her intimacy.

Needless to say, this visibility differential becomes an internalized factor in men’s approach to women. There are ways an invisible man can make himself visible; all require effort and risk. As I stated before, a man remains invisible unless his physical presence and arousal prompts make him unignorable, his performance is outstanding enough to draw attention or he simply asserts his visibility towards that woman. Physical bearing and performance recognition being the Alpha Fucks side of the Hypergamy equation is an easy follow, but a man asserting himself and his personality is where the Red Pill and applied Game come into play. This prospect will always imply risk of rejection until such a time that an Invisible’s confidence supersedes his self-image as an invisible.

We had a long discussion in the last thread about the mindset of the MGTOW contingent of the manosphere and the sentiment of men wishing to remove themselves wholesale from the sexual marketplace. I understand this sentiment and I know men, like Advocatus Diaboli, who have legitimately recused themselves from the SMP, but it seems to me this want is the result of having been invisible to women for so long. They get to a point where they become invisible by choice.

The Third Sex

I can’t finish this essay without drawing attention to FTS’s first observation:

The heart of all this is: in a woman’s mind, humans have three genders. Women, alphas, and betas. The problem is, it’s difficult to distinguish between the latter two as there are no clear biological markers; a few un-fakeable traits like height and muscularity give an indication, similar to how long hair tends to indicate a woman, but not infallibly so.

After I’d reconsidered this I had to dig out my copy of Plato’s Symposium and pore through it to read the part where Aristophanes proposed that there were, in fact, three sexes (in primal times) that their all-male discussion collective ought to consider:

 There were three sexes: the all male, the all female, and the “androgynous,” who was half male, half female. The males were said to have descended from the sun, the females from the earth and the androgynous couples from the moon.

A lot is being made of transgenderism recently and the fluidity with which people want to arbitrarily “gender-identify” borders on the ridiculous, but FTS’s observation has more implications than I think most are aware of. I’m sorry to go all philosophus on you, but I can definitely see parallels with the symbolism Aristophanes suggests and the female perceptions of the division of maleness FTS brings out here. Although Aristophanes would say that these primal beings split into gays, lesbians and heterosexual beings, I’d suggest that this primal awareness stems from a male understanding of the division of Alpha and Beta men and how women perceive them, visibly and non-visibly.

I covered this a while back in Queens, Workers & Drones:

Selective Breeding

So powerful is this sense of entitlement, so consuming and convinced of the correctness of their purpose is the feminine that women will literally breed and raise generations of men to better satisfy it. Hypergamy is cruel, but nowhere more so than in the relationship between a mother overtly raising and conditioning a son to be a better servant of the feminine imperative.

But to breed a better worker, the feminine imperative’s queens can’t afford to have any corrupting, masculine, outside influence. On a societal scale this might mean removal (either by disincentives or forcibly) of a father from the family unit, but this is the easy, extreme illustration. There are far more subtle social and psychological means that the imperative uses to effect this filtering – via mass media, social doctrines, appeals to (feminized) morality, the feminine is placed as the correct imperative while the masculine is filtered out or apologetically tolerated as vestiges of an immature and crude reminder of masculinity’s incorrectness.

Yet for all of this social engineering Hypergamy still demands satisfaction of women’s most base imperative, Alpha seed. The queens need physically / psychologically dominant drones – if just for a season and at their ovulatory pleasure. While beta workers are endlessly vetted in sisyphean tasks of qualifying for the acceptance of the feminine imperative, the Alpha drones live outside this shell; their qualifications only based on how well they satisfy the feminine’s visceral side of  hypergamy.

The great irony of this social solution to hypergamy and long term parental investment is that the vast majority of the offspring of this arrangement would be raised to be better workers. Those betas-to-be boys must be insulated from the corrupting influence of the drones lest they devolve into the Alphas they crave yet cannot control. It may seem counterintuitive, to raise what should ostensibly be optimized genetic stock as a cowed, sometimes medically restrained, feminized beta males. However it is through this harsh conditioning that truly dominant Alphas must rise above. Essentially the genetic lottery isn’t won by women in such a social environment – it’s men, or the ones who rise above in spite of the conditioning efforts of the feminine imperative.


Memento Mori

sjfrellc hit me with this question from Monday’s post:

Rollo, what are your real “feelings” about this blue pill guy. Are you surprised that you couldn’t peer counsel him to come around to your perspective? Or are you frustrated that the Blue Pill Feminine Imperative and social conventions are like a black hole and sucked him in and wouldn’t let go?

Lets just be clear about something I’m not sure I’ve ever addressed before, I never expect any guy to come to a Red Pill perspective. I’m thankful guys find this blog, I’m glad I can help and my book and writing here is accessible, but I don’t expect men to accept any of it. If I expect anything it’s that the vast majority of men will resist even a passing reference to anything counter to their Blue Pill conditioning like a cornered animal. Most men are completely inured and dependent on an intergender social system and a set of rules they’ve been raised to believe is fair (if not grossly weighted in their own favor) and women are abiding by. They believe that contenting and satisfying a woman’s sexual strategy is a realizable life success.

I’ve always said unplugging guys from the Matrix is like triage, but this man was like reading last rites to a guy 10 years ago only to find out he hasn’t died yet. It’s no secret that I’ve personally known a man who hung himself and two more who swallowed bullets as a direct result of their inability to come to terms with their shattered hopes of an ideal Blue Pill life. It’s one thing to have men commit suicide because their ONEitis fears of losing “the best girl they’d ever get” leave them, but it’s quite another to watch a similar man waste away to the end of his life still grasping for the hope that in the last half hour of his life that Blue Pill goal might be realized if he’s only good enough.

I never expected him to unplug even then, but to see the guy still grasping at Blue Pill ideals because he utterly has no other frame of reference put the totality of a Blue Pill existence into perspective for me. I’m all about guys spinning plates, enjoying more and better sex with them or their wives, and certainly about adopting an Alpha mindset and behaviors that facilitate doing that, but it’s important to also remember that the importance of a Red Pill awareness has much broader implications. It can literally save your life.

Anyone wondering why I have a problem with purple pill advocates pandering to the sensibilities of their majority female readership (i.e. clients) by encouraging Blue Pill half-measures to men’s lives should keep that in mind.

When you become Red Pill aware you become more conscious of how the conditioning of a Blue Pill mindset predisposes men to frustration because Blue Pill idealism is really unattainable by design. You also become aware of how dangerous that frustration has the potential to be for men who can neither handle the Red Pill truth nor the constant measuring and failure to achieve Blue Pill goal-states he’s been conditioned to believe are attainable, and other men have.

That frustration can be dangerous to both himself and others, but that’s in the now. Precious few men in the ‘sphere consider the long-term consequences of the life of a man immersed in Blue Pill idealism, responsibility and promises that keep him grinding on until he’s reached the end of his usefulness to the Feminine Imperative.

“He was never much of a man…”

Since I started writing on SoSuave, and especially more now that I’ve detailed Open Hypergamy, I’ve had many guys relate a similar story about how their grandmother, mother or mother-in-law had just openly told him or his wife that her husband was never “much of a man”.

These women are all in their late 70s to early 80s and it’s like at that point all bets are off and what do they really have to lose by letting their daughters and granddaughters in on grandma’s words of warning about “settling” on a man? I’ve even had women readers relate how their own mothers confessed that there was a “just part of her she just could never share with a man like her father.”

These Alpha Widow confessions usually came after her husband was in the ground or had been delivered to the assisted living facility and too far gone to really register the gravity of her real estimate of him after living the better part of her life with him. The guys who relate these stories to me are Red Pill aware so their jaws dropping came with a little knowing expectation, but imagine how the Blue Pill husband of the daughter of one of these elderly women must process that confession. What mental contortions does a man need to do to fit that information into a Blue Pill mindset?

I think when a woman has nothing to really lose by copping to it is when they’re most comfortable with Open Hypergamy. This same comfort is becoming more common for younger women due to the social and personal security they’re ‘entitled’ to now, but for women who don’t really feel that security has solidified until their golden years this admonition and confession of Open Hypergamy almost seems like a relief to them. A relief in the hope that they’ve warned their daughters or granddaughters to opt for monogamy with an exciting Alpha lover/husband (no matter how perceptual) rather than regretting the ‘safe bet’ she made by settling on her Plan B man, her Beta-dependable husband she conveniently ‘found’ in her Epiphany Phase.

As women age towards their later years the urgency to warn younger generations of the sisterhood about the results of their hypergamous life decisions becomes more pressing. To be sure there’s a degree of desire to live vicariously through their daughter’s and granddaughter’s experiences, but more so this confession is for their own need of closure – a final coming clean about what was really influencing those past decisions and living (or not) with them. There comes a point when admitting the ugly truth feels better than worrying over keeping up the pretense of concern.

Far too many Blue Pill men (even young men) are terrified of living the life of the lonely old man. They imagine that if they don’t comply with the Feminine Imperative’s preset relational context of women that they’ll live lives of quiet desperation. I outlined this in the Myth of the Lonely Old Man – the threat point is one where men are encouraged to believe that if they don’t comply with women’s relational primacy they’ll endure a life of decaying loneliness into old age, unloved and devoid of children who’ll comfort them bedside as they peacefully pass into the next life.

What these Blue Pill men fail to realize is this is simply one more part of the feminine-primary fantasy they’re condition for. Do a Google image search for “end of life issues”, see all of those pictures of grandpa holding hands with wife and family in a clean comforting hospice bed saying his last goodbyes before he passes on? That advertising is the Blue Pill fantasy. In all likelihood you’ll die in an elderly care home, from lung fluid buildup, in the middle of the night with no one around or a complete stranger in the bed next to you. I understand that’s a depressing thought, but the truth of it is you’ll really have no influence in deciding how you’re going out at that stage, and hopefully that wakes you up about living a Blue Pill existence based on fear, compliance and appeasement till death do you part.

Put that into perspective with a man who wakes up to his conditions.

Die Alpha

Now before I get the predictable “not with my grandpa” stories, let me just say that you’ve got to put the generational differences into perspective.

When I published Empathy I figured I’d get some backlash from women in the oversimplified binaries I’ve come to expect. So before those same sputterings arise let me unequivocally footnote here that women are absolutely capable of a learned empathy and sympathy for men. However those sympathies, like genuine desire, cannot be negotiated for. Whatever your misguided concept is about how Relational Equity should merit a woman’s sympathy or respect, those are only valid and genuine when a woman freely gives them to a man she perceives as Alpha, never as something he’s due.

In every story you’ll hear about how the wife, kids and grandkids gathered around the family patriarch in the hours before he passed, understand that he was in all likelihood a respected dominant Alpha for most of his life. I want to add a bit of balance to the Blue Pill elderly I described this week, so let me also say I’ve known a handful of Men who died Alpha. These are the Men for whom a widow and his kids honor his memory once a year. They go to the gravesite because he was worth the cost of putting him in the ground instead of a cheap cremation.


Two Camps

I thought this was an interesting take from Striver in this week’s comments. I think this part has some merit…

Once gut level violence is tempered, men want to be the hero, the doer, who is rewarded for his deeds by a woman or women. Game is inherently feminine, an admission that women have won. Game involving talking and “communication” – does that sound masculine?

However, I disagree with him here…

As far as whether Game is necessary, any sex that doesn’t produce surviving offspring is just recreation. If your n count is 100, and no babies are produced or all potential babies are aborted, then it’s the same as n count 0 except for how it makes you feel. If women choose to sleep with the alpha players, then have babies with the beta shlubs, that’s the COMPLETE game.

This fundamentally ignores the biological root of women’s Hypergamy. The ideal evolutionary outcome is for a woman to optimize Alpha Fucks and Beta Bucks. Ideally a woman who breeds and consolidates on monogamy with a man best exemplifying these aspects is the evolutionary “winner”. If that’s not possible, or not optimal, the ideal evolutionary winner is the woman who breeds with an Alpha Fucks man, and consolidates provisioning with a Beta Bucks man.

A lot of Blue Pill men feel a sense of vindication for the Epiphany Phase “success” they finally get with women once their long-term usefulness to women finally outweighs women’s ability to attract more Alpha Fucks ideal men. It’s a validation of their self-styled perseverance and some qualifier of  what they convince themselves is the ‘real‘ attractiveness women have for that self-righteous Beta provisioning.

The fact is that this is an old-order, old-SMP misbelief. In all of the eras preceding the advent of unilaterally feminine controlled birth control both sexes shared in the social responsibility of controlling women’s innate Hypergamy (AF/BB). However left to her own, unconditioned, expectation to responsibly assume control of her Hypergamy, women default to separate ideals for Alpha Fucks and Beta Bucks.

In other words, women prefer a breeding model that separates men into two different varieties – the kinds of men women want to fuck and the kind they want to marry – or “the kind of man your mother wants you to marry and the kind of guy you leave him for to be with.”

So ensaturated into our social fabric is this understanding that even men will reinforce the archetypes. I have a 16 year old daughter, and even Rollo Tomassi would want his girl to be with ‘truck guy’ instead of ‘girly car guy’. Across all generations it just makes better sense, right?

I’ve mentioned this before in the Myth of the Good Guy. It’s amazing to me that men still seem to think they can embody the nobler aspects of both the Alpha Jerk and the comforting Beta to become a mythical Good Guy that women will naturally recognize, appreciate and prefer in comparison to the Jerkish Alpha Bad Boy or the Sympish Beta Nice Guy. The sell is one of combining the best of both archetypes and thereby satisfying women’s need for an optimized Hypergamy.

The mistake in this, of course, is presuming women have the foresight to identify and appreciate the aspects that should satisfy an optimized state of Hypergamy. What Good Guys don’t consider is that women simply don’t have the depth of experience with men needed to recognize or appreciate ‘the best of both types’ at various phases of their maturity.

For instance, young women in their peak SMV years (22-24) are simply not the demographic of women who complain of men’s lack of maturity, their unwillingness to commit or how they need to Man Up and accept some ‘grown up’ responsibilities. Peak SMV age women aren’t concerned with long term commitments or provisioning from nice, dependable, Beta men – they’re too preoccupied with enjoying that SMV peak with Alpha lovers, and understand that offers of commitment from Beta men are cheap and plentiful.

Yet even for an older, presumedly wiser, generation, the resourceful Alpha “has more sex appeal” than the sensitive, attentive, comforting Beta Herb male.

“I’d Rather Cry Over An Asshole Than Date A Guy Who Bores Me”

At least with the dick, there’s a spark there — even if it’s just one you’re trying to catch. At least with the asshole, you’re wasting your time on someone entertaining. At least with the guy who’ll bring you undeniable rage and pain, there’s a feeling there.

The problem with Good Guy ambitions of being the best of both Alpha excitement and Beta comfort is that women are incapable of appreciating either of these aspects simultaneously. The predominant need women feel for Beta comfort, dependability and provisioning during their Epiphany Phase just prior to the Wall is unrelatable to a woman in her peak SMV years when her predominant sexual focus is on exciting Alpha recklessness.

I speculated in Myth of the Good Guy that in today’s sexual marketplace women simply don’t believe the average man is capable of being the best of both types. I still hold to that assertion – only apex Alpha celebrity men are in anyway believable, but mostly due to women creating this optimized character for themselves. However, and probably more importantly, women aren’t interested in Alpha excitement and Beta trustworthiness in the same place, in the same man, at the same time.

This separation of Alpha exciting men from dependable (but boring) Beta men is a direct result of the social “empowerment” women have been afforded, and socially engineered by the Feminine Imperative, for the past 5 generations.

This separate-guys-for-separate-purposes is the end game for Socialized Hypergamy – left to the unilateral control of women, Hypergamy doesn’t recognize men who embody a long term optimization of Alpha Fucks / Beta Bucks. Instead Hypergamy, unfettered by social restraint, prefers short term mating with exciting, but dangerous Alpha genetic potential, and an enforced long term responsibility to the cuckoldry of parentally invested, emotionally invested, dependable Beta providers.

The separate need for these archetypes does not occur at the same time in a woman’s progression of maturity. In fact the only area of overlapping need for these types is exactly the pre-Wall ages of 29-31 for women (i.e. the Epiphany Phase), the age range when the majority consensus of women agree that they want to marry and settle down.

From a strictly evolutionary perspective Striver’s assertion that Betas get the last laugh in the genetic olympics is correct. Nice Guys may finish last, but no one says they don’t finish at all. But do they finish best?

Unfortunately, on a subconscious level, women’s sexual strategies, which then translate into social doctrine, develop contingencies for duping Betas into provisioning for children not their own, or are ‘outsourced’ as parents once they’ve been removed from the family unit. Either that or they’re relegated to progressively sexless status of nominally male providership and parental investment.

A Beta fathering children is common, but there’s more to raising a child than just the combining of alleles.

Are Cads Outbanging Dads?

You’ll notice I titled this post “Are the cads outbanging the dads?” That was deliberate, because there remain questions about whether cads are actually breeding more or less than dads. Outbanging is different than outbreeding. A woman could casually ignore potential beta dads throughout her teens and 20s (her prime years) for a sterile ride on the cock carousel with alpha males, only to settle down later with a beta male and bear him 1.8 children. Cheap and easy contraceptives thwart the natural procreation advantage that alpha males would normally have over beta males in the state of nature, so it is very possible that alpha males could be winning the Banging Sweepstakes while losing the Breeding Sweepstakes.

Evidence that cad outbanging and supercharged female hypergamy is occurring resides in the later age of first marriage rates, and the lower overall marriage rate, as well as the higher STD rates among women.

And there is evidence for cad outbreeding as well. Serial monogamy — which is a form of soft polygyny — is on the rise, and men who have had more than one partner have more childrenthan men married to one woman.

On the other side of the debate are the GSS (General Social Survey) gurus who marshal self-reported evidence that dads are winning the breeding wars over cads.

I remain skeptical of the GSS data, but give it its due. My contention has never been that cads are having more children, but rather that cads are having more premarital sex than dads with higher quality (read: better looking) women when those women are in their sexual primes. This, not the discrepancy in fertility rates between alpha and beta males, is the contraceptively-aided shock wave that is roiling the sexual market and upending organic rules thousands, perhaps millions, of years old.

A society of both cad ascendence and civilization is unsustainable and incompatible. One or the other will go, and the pendulum with either swing back to dads or civilization will regress to accommodate the rise of women choosing cads. All social and economic indicators (particularly the debt overhang), and my personal experience in the bowels of the dating market, lead me to be pessimistic about a happy resolution to this building tension. Hopefully, I’m wrong, but in the meantime I’ll do what is necessary to secure my pleasure.

If the Chevy Colorado commercial is any gauge of our current sexual marketplace (and I realize it was supposed to be satirical), the female meta-desire for Alpha breeding opportunities far outstrips any notion that more Beta men are the preferred long-term parental mating choice of optimized Hypergamy.

This commercial is yet another shinning example of mainstream society’s increasing comfort with Open Hypergamy. In that post I outlined the conflict that occurs between women comfortable and prideful about revealing the duplicity of their sexual strategy, and the women less able to capitalize on that openness and cling to a secretive Hypergamy. However, men too are invested in that conflict.

When laws mandate a father be held financially and provisionally responsible for children that are not biologically his own (either by his choice or a woman’s overt cuckoldry) you can see how Hypergamy is literally an imperative that directs men’s lives to optimize it. In a social order founded upon women’s unrestricted Hypergamous influences no man, Truck Guy or Prius Guy, is ever truly the father of his child.


The Art of AMOG

If you know the enemy and know yourself you need not fear the results of a hundred battles.

One of the more contentious aspects of intersexual competition the early PUAs hit upon was the phenomenon of the AMOG – Alpha Male Of Group – and how ‘that guy’s’ apparent social dominance focused all interaction within a peer group on himself. The AMOG was an easy parody of a guy to hate on for early Game practitioners because his archetype was so relatable for men looking to improve their chances with women they’d never been able to consider before they discovered Game. The nefarious AMOG was their worst cock-blocking villain.

For a recovering Beta experimenting with Game for the first time it was bad enough that the very real, in-his-face proposition of rejection by women was always to be considered, but to have to account for a guy that looked (in his mind) like the typical jock who regularly out-Alpha’d him back in high school seems like an unfair obstacle to need to overcome. I think that a lot of men’s competition anxiety focuses on a very overdramatized caricature of the Alpha ‘bullies’ they were familiar with when growing up.

This characterization is also the basis of the long-clichéd plot of every boy-meets-girl, boy-overcomes-shyness, boy-overcomes-bully-to-get-the-girl story ever told, and not just by Hollywood.

While female written romance stories revolve around multiple suitors for a woman protagonist to tame the most Alpha among them – usually ending with the one who’s a misunderstood asshole to everyone but her – male written romance generally centers on an underperforming Beta male (with a heart of gold) who, through extraordinary circumstance is placed in a position of  outperforming all of his previous rivals for his dream girl, or the girl he ‘should really be with’ instead of the shallow girl he thought would be so great. Instead of selfishly abusing his newfound Alpha powers by kicking sand in the faces of lesser Betas, he fashions himself as the hero exemplar of how Betas should act if they find themselves in a similar empowerment.

The stories of Spider Man, Captain America and even Back to the Future follow these male-romance scripts to the letter, but in every case the Beta-with-a-chance has to teach the bully a lesson before he can qualify for the girl’s attention, much less her intimacy. This clichéd story arch is a manifestation of men’s internalized understanding of their burden of performance. And while I can’t entirely assert this is an intrinsic part of men’s own mental firmware, I have to speculate that the fantasy of fulfilling it is part of men’s ubiquitous need to adequately perform for women’s intimate approval.

Regardless, the objective purpose is still to ‘get the girl’.

Examples of this Alpha bully archetype are part of most men’s formative learning. Not all men learn the lesson of the bully (some play the role with relish), but if we hold to the 80/20 rule of the manosphere we’re statistically looking at around 80% of (Beta) men who do. From grade school to high school to college, that guy, the douchebag, the guy who can’t help but actively or passively draw attention to himself, becomes the AMOG – and damned if he’s not the most contemptible bastard (or type of bastard) you know.

I’m highlighting that guy because more often than not he’s less a real person and more a manifestation of the anxiety that results from men’s insecurity about performing adequately for feminine approval. It’s easy to poke fun at the guys you see on hotchickswithdouchebags.com because they’re representations of the bully you hate. They’re the Jerks that every woman loves and every ‘normal’ guy vainly tries to make women rationally understand are the worst possible romantic option for them.

One very difficult hurdle men have in unplugging is getting past what they believe is the emulation of the Alpha Jerk who so regularly outperformed them, if not bullied them – yet, his asshole ways were still undeniably effective with the women he wanted to get with. Thus, for men who come to Red Pill awareness there’s a natural resistance to become that guy.

This AMOG archetype impression is tough to confront for men, but it’s important they do so.

This impression for men is an incredibly useful tool to effect women’s sexual strategy later in life when the woman (or type of woman) he’s held in such high regard and pined to be intimate with for so long finally “comes to her senses” around her Epiphany Phase and accepts him. For men with this AMOG mental impression, that woman’s acceptance comes with a certain degree of (sometimes smug) vindication. He waited her out and finally she’s “realized” what he’s been trying to make her see for so long – he’s actually the ‘perfect boyfriend’ for her.

He doesn’t realize he’s just playing the convenient ‘savior’-provider role women’s sexual strategy has conditioned and prepared him for, but believing his Beta Nice Guy life track has finally won out over the nefarious AMOG in his head is a strong reinforcer of a belief women need him to strongly believe when it’s time to cash in their Beta Bucks chips and her SMV starts its decline.

And therefore those skilled in war bring the enemy to the field of battle and are not brought there by him.

I’m going to flip your AMOG impression upside down now. That AMOG isn’t the one you should concern yourself with.

Most of the first PUAs always suggested a process of containment and isolating your target woman in order to ‘poach’ her from that guy. I understand the proposed isolation idea is to remove a girl you like from her social group, but the effect is really similar to Mate Guarding – isolate her awareness of all other sexual competitors and focus her on yourself. 

However, unless you’re making your approaches in clubs or loud bars it’s likely the context you’re working on a woman in isn’t one where an active, in-your-face AMOGing is happening. Isolation becomes a security measure to focus her on you being her best immediate prospect.

Roissy once stated that there are groupies for every male endeavor, I should also add that there are AMOGs in every male endeavor. Every group of nerdy programmers, geeks, chess club, your bowling team and even in your Bible study group, there’s an AMOG. Some are more significant than others, but rest assured, you know him, or you will.

Most men will compartmentalize themselves socially so as to best facilitate their chances of meeting, banging, marrying or otherwise interacting with women. This compartmentalization is really a form of Buffering against rejection, but it’s also a logical social positioning of a man putting himself into an environment where he can (hopefully) excel and be noticed for it.

All warfare is based on deception – Bear this in mind when you enter into a new social group dynamic or an unfamiliar social environment. You are an unknown commodity and therefore your strengths are novel to the group. Your weaknesses (your Beta-ness) will be more obvious than your strengths and thus more easily attached to you.

Playing to one’s strengths usually involves defining a man’s social environments. King Douchebag at a Vegas pool party is excelling in his environment, just as Bobby Fisher is at a chess tournament. One reason less ‘socially adept’ men enjoy more confidence at a ComicCon is because the environment buffers their social deficits, but emphasizes their particular talents. The first mistake most men make when considering an AMOG situation is underestimating the importance of that environment. In high school the environment was probably set for you, but as an adult you’ve got a greater degree of control over it.

Bear this in mind when you’re confronted with a guy “all the girls love”. There’s a tendency on the part of Beta leaning guys to think the AMOG is a ‘natural’ Alpha when in fact he’s really domain dependent on the social environment you share with him. Of course there will always be guys who excel in almost any environment because Hypergamy is universal to women and a ‘hawt guy’ is ‘hawt’ to all women, but remove him from his preferred domain to one you’re better adept in, or, outperform him in his domain with a particular strength or expertise you possess in such a way that he’s forced to acknowledge your skill.

To know your Enemy, you must become your Enemy.

The caricature of an in-your-face belligerent AMOG is really a social anomaly, and usually your experience of him is the product of an environment you’re not at home in. Far more common however is the AMOG who is unassuming, affable, and honestly a guy you probably can’t help but like. In fact this likability is his primary appeal. Obvious Alpha superiority combined with even a marginal humility makes for an irresistible AMOG to women.

One of my best friends to this day was a guy I despised when we were in high school. We ended up becoming lifelong friends, but initially I hated him for having such a natural Alpha affinity with the girls I wanted to get with. I actually attribute part of my early 20s sexual success (and if I’m honest some proto-Red Pill awareness) to many of the lessons women’s behavior around him taught me.

Both the nervous Beta and the PUA like to encourage the idea of an AMOG as being the drunk, loud-mouthed frat boy who pushes you aside to get to the girl at the bar you’re sarging (“Step aside McFly!”), but the Alpha Male of the Group to really consider is the guy women can’t stop talking about when he’s not even present. He’s the guy who leaves the room and girls giddily huddle together to agree about how ‘hawt’ he is. He doesn’t even have to be in the group to be the Alpha of it.

The best form of social proof is the unsolicited kind. The kind where women can’t help but talk about a guy, and ask his Beta-chump friends how they can get to know him better.

He who knows when he can fight and when he cannot, will be victorious.

In the immediate sense, unseating this AMOG would be a challenge only the most exceptional men could hope for. He’s established in his environment and his status and social proof is perpetuated for him within his social group. This situation may seem hopeless, and if your goal is to supplant him you’d have to really consider what the rewards would be in doing so, however there is much to learn from him within your shared environment.

Pose as a friend, act as a spy. Befriending the AMOG may be your best option as it opens you up to his social proof as a peer. You may not replace him in the short term, but if you’re spinning plates as you should, his confirmation of you as a peer will only benefit you. This confirmation will allow you an insight into the dynamics of that social environment. Your ultimate success doesn’t lie in destroying the AMOG, or becoming one yourself, but mastering a shared environment in which your strengths are best applied.

The supreme art of war is to subdue the enemy without fighting.

Pretend inferiority and encourage his arrogance. The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

This tact is useful for both the in-your-face AMOG as well as the non-direct, status affirmed AMOG. Sometimes proving one’s superiority is simply allowing the mediocre enough time and opportunity to self-destruct. The trick of course is in being prepared to swiftly capitalize on that AMOG’s missteps.

Law 33 – Discover Each Man’s Thumbscrew
Everyone has a weakness, a gap in the castle wall.  That weakness is usualy an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure.  Either way, once found, it is a thumbscrew you can turn to your advantage.

In the early part of my career in liquor branding I worked for a very rich man in his mid 60s. This guy had quite the resume of “successes”, but for the greater part they’d come from his self-importance and borrowing money than any real talent of his own. He was the owner, but had a reputation for attention seeking and a love of flattery that bordered on arrogance. Usually this would come at the expense of whomever happened to be outshining him as the master.

He was a consummate AMOG, but with no real legitimacy. At one point we had an important negotiation with a Chinese distributor to get our brands into an Asian market and as he’d typically do he wanted to entertain the reps over dinner after a big trade show we’d met them at. They were impressed with me because I was responsible for the creative side of the company, but even with my own deferential credits to my ‘boss’ he took it as an opportunity to AMOG me in front of his new ‘friends’.

I actually saw this coming (it’d happened on other occasions) and I had a good prior knowledge of the sensibilities of the Chinese from my time in doing casino marketing, so I diplomatically let him hang himself with his self-aggrandizement and bluster at my expense. Predictably the reps were off-put by this and we lost the distribution. The good news was that about a year and a half later I was offered a string of very lucrative branding contracts for several of this Asian company’s holdings (2 of which I still front now) because of this patience and letting my boss implode. And all I did was see it coming and let him convict himself.

Every AMOG has a weakness to exploit. Sometimes discovering this requires a patience most guys simply don’t want to wait around for, but with a bit of tact and attention it doesn’t take long. I think the older a man gets the easier it is to judge the character of others (or it should) – you experience the “types” enough to gauge a predictable character action.

There’s an old, but fantastic breakdown of the classic Boyfriend Destroyer script on RSD Nation. I wont repost it here, but if you take a moment to read the script, the premise is one of breaking down a boyfriend’s reputation by indirectly whittling away at the most predictable areas of contention in most relationships. Emphasize his Beta attributes while leading (not telling) her to consider and appreciate your Alpha attributes.

Yes, it’s bad form, and yes, your efforts would be better applied to new prospective plates to spin instead of working on some girl with a boyfriend. However, it is an excellent study in understanding how to deconstruct an AMOG and learning his thumbscrews.

Amused Mastery isn’t just a technique to hold women’s attention, it’s also an effective tool in defusing an AMOG. Once you have an understanding of that AMOG’s weakness – a penchant for self-aggrandizement, a taste for booze or a kind of woman, lack of legitimate ambition, Beta thinking/behavioral tendencies, etc. – the plan then becomes one of emphasizing those character flaws indirectly by exemplifying counter-strengths to those weaknesses.

Women love a man who Just Gets It, and the best, playful way of expressing that is with Amused Mastery; but it’s even more sexy when that Mastery extends to men who she perceives are your intersexual rivals. This then, by association, compliments her ego for your Amused Mastery of her.


Loyalty & Hypergamy

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I actually had another post warming up for this week, but I received the following correspondence from a reader whom I’ve promised to keep anonymous. I don’t do ‘guest posts’ on Rational Male, however I do repost some comments and email I receive on occasion, and in light of the recent discussions on the male concept of love and shit tests I thought I’d let this stand on its own today:

Rollo,

I know it’s been a long time since you posted your piece, “Soldiers”, but it struck a nerve with me. I’m not sure what kind of new insight (if any) you can get from my experiences, but I left the Air Force 6 years ago and have found the transition to civilian life much more difficult than I had expected. After reading your post and reflecting, I also realized that the values the military instilled into me set me up for a lot of difficulty with women down the road. I only wish I had something like your blog as a resource when I was 21.

I went to one of this country’s military academies at the age of 17. I am 31 now and am still friends with some of the guys I went through basic training with. The basic training experience was 6 weeks long, and physically and mentally very tough. At the academies this environment gets drawn out (in modified form) through the entire first year, where we are plebes and function as sort of second-class citizens beneath all upper classmen. There is a lot of adversity, a lot of animosity directed at you in such a system, but you come to realize later on it’s a kind of “tough love”. These experiences forced us all to bond with each other, and help each other out through some very rough times.

I spent too many years of my life hoping that I could find a relationship with a woman that would be on par with the relationship I had with my male military friends in terms of honesty, loyalty, trust, forthrightness. I ended and/or sabatoged a number of relationships with women because I was looking for this kind of “love” I had for my brothers and could never find it. I had always assumed that I would find a form of “love” that rivaled all other relationships I’d had previously. Loyalty was (and is) a major virtue for me, and I never felt like I was finding that with the women I dated. In the military I developed a pretty keen eye for bullshit, and every relationship I had with women, even the best ones, I found my bullshit alarms going off at some point. Now I realize what was tripping my bullshit alarm—hypergamy. Hypergamy is directly opposed to the concept of loyalty. I could tell when women were being shifty.

Part of the reason I could tell is because I had actually swallowed a version of the red pill as a cadet, though I’d never actually heard the term before. A few of my friends are what they call “naturals”. They helped to undo a lot of the extreme blue pill notions that I had been raised with.

Years of movies and TV and guidance from authority figures had trained me to look for “that special girl”. One of my friends in particular introduced the idea of being “kind of an ass” to girls, and only showing the nice side later (because I really was a nice kid). Never lead with your nice side, he advised me.

We also fucked a lot of girls with boyfriends. I saw some of the most disloyal and underhanded behavior out of women during that time. I remember when my friend was urging me to make a move on a girl we’d been talking to in a bar for some time. I said, “oh she has a boyfriend”. He asked, “well did she bring him up in conversation? Unless she brings it up it’s fair game. And you don’t address it either. Don’t say anything about the boyfriend, just keep the conversation elsewhere for the entire night.” It worked. Tactics like these worked over and over again, and while I enjoyed the hell out of this new found power, I was becoming more uncomfortable about the nature of women. It’s only due to my sense of morality and loyalty to other men in arms that I didn’t fuck the wife of an army guy who was deployed. I felt too disgusted with myself to go through with it… she, however, didn’t seem the least bit troubled by her marriage.

Fast forward to my adult life, I decided that I should be looking for a good woman to settle down with. See, I had never swallowed the Red Pill completely—I resisted the harsher implications of it. I told myself, NAWALT, and that I just needed to look for a good girl. The One. I understood so much that so many other guys don’t get, but I was still holding out hope for The One. I figured I would find this One at some point in grad school. After all, this is where all the smart, motivated, good girls are, right?

In two relationships the girls wanted to be exclusive with me. I said yes quickly, because exclusivity was what I wanted too. It wasn’t too long after that that my bullshit alarms got set off. One girl, leading into Christmas break, said she was going to a techno show in a city about an hour away from our school. I was planning on studying for a final, so I didn’t bother trying to go. As the date neared I realized I felt comfortable about the final and I wanted to go out that night. I asked to go with her—she said no. And this is where I could see the hamster frantically spinning its wheel.

All her reasons were obvious bullshit. I know when a girl is seeing another guy, because I’ve been the other guy. I know what the stories are like. I ended it. I was heartbroken. I wondered constantly whether I had made the right call. I missed her desperately, and I constantly questioned whether my radar had been off. My male friends (now thoroughly blue-pill, as I was attending a liberal civilian grad school) told me I was overreacting and being paranoid and jealous and not respecting her space, blah blah blah… A whole year later a girl I was friends with let slip that my ex actually was meeting another guy in the city, and fucked him the day after I dumped her.

No surprise—but I was quite upset that a few other girls I was “friends” with had known and never told me. They could have saved me a lot of grief. But then again, they were women—I don’t quite get it, but it’s like all the girls were sticking up for each other and covering for each other, even though they weren’t really close friends. It’s almost as if they felt they needed to cover up the tactics that women use, and keep the men from knowing about them—as though there was a driving need they had to keep men in the dark as to the true nature of women.

In fact, I have never been steered in the right direction in relationships by any woman. And this will bring me around to my next point—the feminine dominated civilian environment—especially academia.

The second grad school relationship followed a path that was remarkably similar to my first—in fact, looking back, I have had three major relationships, with girls who wanted to be exclusive, and they have ended because the girls were becoming involved with other men.

University life was especially difficult to adjust to. There was a lot less voicing of opinions and a lot more concern over offending others—that was one of the first things I noticed. I also noticed that many of the men seemed timid compared with my male military friends. See, this grad school was almost an extension of high school.

Approval by the females was very important, you could not anger them. The men were incredibly concerned with their popularity, and with getting to know the right people. I figured out early on that pissing off one of the cuter girls could lead to social death. And even apart from the girls, the men didn’t seem to act like men I had known.

There was a hierarchy in the school, and these young men followed the rules of this hierarchy. They would not challenge any male who was deemed to be “socially superior”. This blew my mind, because my military friends would never have accepted such a thing. We had a group, a crew, and we could always stand our ground, and if push ever came to shove then we might have to fight someone—if it meant protecting our dignity. I also figured out that physically standing my ground wasn’t socially acceptable in this environment.

I realize I may sound like some sort of thuggish asshole with a persecution complex, but I was responding to some blatant disrespect that shocked me. In the military, the men I knew wouldn’t openly disrespect or ridicule a man—unless they were looking for a fight. Actually, in the military I recall a lot more general respect between the men than I found in grad school. The grad school men felt like women to me—gossipy, petty. Overall, the male virtues that I had learned in the military became unimportant in the culture I found myself in.

Other values took priority, and I think this may be the Feminine Imperative you spoke of. Conflict was always to be avoided. Drastic effort must be taken to avoid offending others. Most of the men were willing to undercut each other for just a chance to be with one of the prettier girls. And the pretty girls—they walked on water, constantly had a harem of beta males tending to them. Actually, I watched several of these girls cheat on one boyfriend only to begin dating his friend. The social power of the prettier women cannot be overstated. I dated and dumped two pretty girls in a row (for the reasons I stated above) and quickly found myself on the outside of most social events.

I saw a lot of truth in your thoughts about military men. Some military men are some of the most Alpha dudes I’ve ever met. My military friends changed me from a dyed-in-the-wool beta to an Alpha that could fuck other dudes girlfriends with far too much ease, and stand up for himself (a modified pseudo-alpha, obviously I wouldn’t need to write this letter if I was a true natural alpha). But a lot of military men, Alpha though they are, have not actually swallowed the red pill completely. Somehow, I’d like to be able to get that message across, because there’s still a lot of NAWALT and One-itis in the military culture, even though it is a predominantly alpha culture. I am just grateful that I came across your blog.

After two failed relationships I was feeling like shit. I had tried looking for The One, and tried to have an Open and Honest relationship with lots of Communication and it failed dramatically. Now that I’ve found your blog I’ve come to terms with a lot of what had been plaguing me about women. I’m back to spinning plates, and I really do think it’s the best option for any male in today’s society. I’m still a little bitter about these red pill truths, but I’m no longer trying to fight against them.

I have a good correspondence with men in the military and it’s one of the more humbling aspects of writing what I do. I’ve had men on deployment send me pictures of their worn copy of The Rational Male on the barracks bed and I get chills. I’m glad I can help these guys transition from the idealism they have in the military to the often tragic Red Pill realities they encounter when they’re discharged.

This reader makes an interesting point I hadn’t considered in the Soldiers posts; there is a modicum of loyalty and respect men develop amongst themselves (even between different branches of the military) while enlisted that they believe will be relatable and respected by the women they encounter after their time in the military. They believe that the idealistic male concept of love (and in this case love for their military brothers) is the same concept women will share when they enter civilian life.

Young men entering into military life out of high school have (in most cases) 4 years to learn an idealism based on the Old Set of Books, is it any wonder they become suicidal after they are forced to come to terms with the disillusionment of that idealism in the face of the feminine-primary reality they enter when they’re discharged?

22 Veterans per day take their own lives.


“She turned on me”

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In the last comment thread Rational Male regular, Glenn, had an interesting exchange that went like this:

My marriage exactly. And she really did turn on me by the time my daughter was 2, also having two miscarriages. It was as though a switch went off and she simply fucking hated me. In my case, I had too much dignity and many women who were interested in me who seemed quite fine, so I put my foot down and my ex then just began an affair with a Plan B she had in the wings (hotties always have a Plan B guys, especially wives). She married him and destroyed him too, but it wrecked my relationship with my daughter along the way. So much destruction and pain.

I often look back on my marriage now from the RP perspective and have started to blame myself for not being more dominant and not seeing shit tests for what they were etc, but I also wonder if there was anything I could have done? She was hot, there were always good looking guys willing to fuck her – I mean, is it just inevitable for some women?

As I’m finishing up the final edits of the next book, I’m once again reminded of its main purpose – a cautionary explanation of what men can expect of contemporary women at the various phases of their maturity. In Anger Management I detailed the anger men direct at themselves, not at the women who followed a natural predictable ‘flow’ of rationalizations and social conventions they can be expected to as their conditions in life dictate. Naturally any anger a man may deal with or express in this regard is always presumed to be directed towards women. A feminine dominant social order is one founded on the innate solipsism of women.

Now, before I dig in a bit deeper here, I want to make clear that while Glenn’s comment started my thinking process about this week’s topic, what I’m going to get at here isn’t a reflection on anything personal. His story of being “turned on” by a wife he believed was playing on his team is a very common one related by many a post-divorced man using the hindsight of a Red Pill lens.

I’m adding this caveat since only Glenn can really say for himself whether his mindset at the time he first met, and later married, the wife who turned on him was colored by Blue Pill idealism and / or a Beta self-perception. My guess, as with most men in his situation, was that he actually had what was a realistic expectation of a reciprocal relationship based on what he thought would be her genuine appreciation of his efforts and merits.

Betas at the Epiphany

I’ve discussed in several prior threads the Alpha Fucks / Beta Bucks strategy women use in both the short and long term. What I think needs a bit more explanation is the long term effects of that strategy on the Beta man’s mindset as a result of his fem-centric conditioning.

When a woman approaches and enters into her Epiphany Phase, she has a limbic understanding that her genetic chips need to be cashed in with a man who has ‘proper’ long term provisioning potential. For the greater part, those men are at least expected by women to have a Blue Pill, Beta conditioning that will make them more compliant with, now, what’s becoming an unignorable open Hypergamy.

These are the men Sheryl Sandberg describes as,

“…someone who wants an equal partner. Someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home.”

These are nice euphemisms used to describe a man willing to accept his position of powerlessness in the grand scheme of feminine-primacy and open Hypergamy for his participation in realizing women’s dominant sexual strategy.

The Beta man encountering this new found attraction convinces himself that women’s interest in him is genuine and organic. In a sense it is, but although this attraction (not to be confused with arousal) is perceived as genuine on the part of women, it’s an attraction born of necessity. That necessity is the need to consolidate on monogamy with a man who’ll willingly ignore not just her past Alpha Fucks indiscretions, but participate in what he’s been conditioned to believe is his duty as a man from society and start to build a “mature adult” life with her.

A Beta at the Epiphany phase believes his ship has finally come in and his self-righteous AFC strategy of patience and perseverance will be rewarded. The social conventions at the time make him believe he’s to be more lauded for ‘forgiving’ a woman’s past, irrespective of whether he can expect praise for looking past her misgivings.

The Alpha Widow or carousel riding wife-to-be may then convince herself that she in fact actually sees an Alpha potential, or a potential for long term success, in ‘settling’ on that Beta in the long term. While I have had men relate horror stories about women knowing that they were settling and being insecure about their futures before or at the time of their wedding, I’m going to suggest that this foreknowledge is rarely a conscious aspect of women’s insight. “Turning” on their husband-to-be later in is life rarely a preconceived plan, but it is a predictable outcome for men who persist in a Beta mindset throughout their marriages.

Getting Her Settled Best

Saving the Best continues to be a seminal post on Rational Male, not the least of which because so many men could relate to the experience. However, this may not have been the experience of discovering a sexual past his wife had no intention of ever allowing him to share with her , but rather the expectation men have of receiving a woman’s ‘sexual best’ in marriage. That may not amount to the sexual experimentation she had in her Party Years, but for a Beta who believes his patience and virtue are to be rewarded at long last it is an expectation of enjoying the same or better sexual urgency his wife-to-be shared with her past lovers.

That Beta believes it’s his turn, because why else would a woman commit to a lifetime investment in a man she didn’t think was her best option?

Remember, during the Epiphany Phase a woman’s rationale for choosing the Beta for a long term investment is because she’s “experienced it all” and finally “knows better than to keep dating the Bad Boys who don’t appreciate her.” Thus the Beta believes he must be the best option for her by virtue of her investment in that belief.

And if she’s finally come to realize he’s the best option, why would she not expect to enjoy her best sexual performance with him? After all, even Sheryl Sandberg said, “…in time, nothing’s sexier.”

For the Alpha Widow marrying the Beta-in-waiting, the comparison of his sexual appeal with prior lovers conflicts with her need to finalize the long term security she couldn’t with her previous Alphas (or the men she perceived as Alpha). Thus comes reserved, self-restrained and self-conscious sex with her new Beta provider. She knows that sex with her Beta lacks the intensity of her prior lovers, but falls back on her Epiphany Phase rationalizations that she’s “doing it for the right reasons this time”.

That right reason being of course getting pregnant to further consolidate long term provisioning.

Our Beta simply lacks the same sexual experience as his wife-to-be to know any better (unless of course he finds proof of that experience later), but he gradually suspects her progressive lack of passion, reservations and self-consciousness by comparing it to porn or some of the other women’s he’s had sex with.

Social conventions abound for women to rely on as they become less incentivized to have sex with their Beta after the first child. Body image considerations, ‘mismatched libidos’ and “well, sex is supposed to taper off after marriage, everyone knows that” are just some of the prepackaged tropes ready for use.

The Turning

Once the first (and possibly second) child arrives, a woman’s order of intimate priorities changes, “turns” to that of the child. The sex “reward”, the ‘cookie time for good boy’, for desired behavior or performance ‘turns’ off, or sex is used as an intermittent reward for desired behavior (i.e. Choreplay). Sex becomes a utility; a positive reinforcer for her Beta increasing his provisioning capacity rather than the true visceral enjoyment she had with her past lovers.

This new functionality sex represents to a wife becomes ‘turning’ on her husband who believed he would always be her most intimate priority. In the instance of a woman marrying her ‘Alpha Provider’ this may in fact be the case, but as with the hierarchies of love that Alpha doesn’t have the same concern with, and didn’t marry his wife under the same pre-expectations a Beta does.

For the man who persists in his Beta mindset (or the guy who regresses into that mindset) this ‘turning’ becomes more and more pronounced. The turning comes out of the bedroom and into other aspects of their relationship – finances, familial ties, her expectations of his ambitiousness, his asserting himself at work or with their mutual friends – on more and more fronts he’s compared to other men and the ghosts of the Alphas she knows or has known.

Even though the Beta is aware his children are now his wife’s true priority, his Blue Pill conditioning still predisposes him to sacrifices. Again, he meets with ready-made social conventions that shame his discontent; “Is sex all that’s important to you?” It shouldn’t be, because it’s really “what’s on the inside that counts”, but he can’t shake the feeling he’s slipping out of her respect.

This is when Beta Dad doubles down. His Blue Pill expectations of himself require an all-consuming, self-sacrificing predisposition. The horse will work harder. His wife may have lost respect for him by this point, but his sense of honor and duty press him on. He doesn’t want to be like his oppressive or non-present father was. He wants to ‘out-support’ his father’s ghost, or what he believes ‘other guys’ would do when their marriages get tough.

So he waits it out, but she’s ‘turned’ on him by this point. It wasn’t planned, but all of his martyr-like determination only makes her that much more resentful for having settled on this Beta. After a certain stressing point, her disinterest or indignation goes even beyond his capacity to stay committed to a losing investment. These are the guys who tell me, “Damn Rollo, where where you when I was 30? I wish I’d known then what I know now.”

Do all marriages and relationships follow this schedule? No, but it’s important that men know the signs, understand what’s really expected of them and know when they’re being settled on despite all a woman’s self-interested refutations of that. It’s important they realize that performance isn’t limited to how well they meet a woman’s expectations, but that performance means ignoring those preconceptions and exceeding them because he has a passion to excel on his own, and for himself.

It’s important that he lives in his own Frame and that any woman, wife or otherwise, participates in his Frame at his pleasure. Beta men rarely have those expectations, beginning from a position of scarcity and a preconditioned responsibility to forgive a woman’s sexual strategy while still being gushingly appreciative that she chose him to settle on.


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