Sizzle & Steak: Hustling the Hustlers

Hustlers and the Hustled

Today’s Hustle Economy is measured in market shares of ‘influence‘. How many Followers do you have? How many subs (subscribers)? Comments? Likes? Views? What’s your engagement like? In an age when anyone can have a free digital soapbox to prosthelytize from our egos become our brand. So, when you attack an idea you also attack the brand; and when you attack the brand you also attack the ego whose identity is the brand.

Our livelihoods, our wellbeing, are vitally connected to with a Brand of Me which in turn is intimately connected to the self. The separation between man and brand becomes more difficult when his revenue stream(s) is dependent upon man and brand being synonymous. That brand’s value is also quantified and qualified by the platforms (soapbox) it’s based on. Lose followers, lose viewers, lose money and lose self. As a result you get pathological hustlers grifting on other pathological hustlers by selling them access to exposure, influence and and insurance for their very precarious-but-lucrative brand of me. In turn, this “insurance” is a buffer against losing an equally precarious sense of self.

From 2000 to about 2015 organizing live events and conventions was a fairly lucrative proposition in the burgeoning Hustle Economy. Being a speaker at a TED talk held a certain gravitas for the Brand of Me who was invited to relate his very important, self-affirming ideas to a rapt audience. Today, not so much. The TEDx series saw to it that anyone could pay-to-play and thus debased any legitimacy the original TEDs started with. I remember the pay-to-play grift that destroyed the late 80s’ metal scene in Hollywood. Show promoters would buy out a classic venue like Gazzari’s or the Troubadour for a night and then talk “up-and-coming bands” into playing the gigs. All they had to do was sell enough tickets to cover their portion of whatever the promoter had paid to reserve the venue. Whether the bands decided to sell their tickets at a profit or a loss was irrelevant to the promoters – they just had to cover the rent on the club for that night. Most promoters were making their money on marking up that rent, and a percentage of the alcohol sales they’d arrange with club owners. It didn’t matter if the bands were great or they sucked, just that they covered the rent with ticket sales – usually to friends and family to come watch them play on the same stage that Van Halen and Ratt got their start on. The promoters weren’t selling actual talent, they were selling the fantasy of playing on historic stages in L.A. to guys who believed they were good enough to play them. By 1989 pay-to-play was killing what was once a vibrant music scene that naturally culled the talentless bands from the great ones.

Hustle Economy conventions today are following the same pay-to-play graft. It makes little difference what the niché is – masterminds, hotseats, summits, etc. – conventions have become Brand Showcases replete with (gumroad) book signings and the hot girl “Booth Candy” to prove proof-of-concept (i.e. Receipts). Convention promoters care less about the messages of the personalities who speak at their events and more about the gravitas it brings to their event (which is also part of their own Brand of Me). And the loudest most extroverted (pathological) brands of that year always draw attention.

What you get then is a competition of escalation. Punch the biggest guy in the face as soon as you arrive in the prison yard or you’ll end up as his bitch. If you want to make a name for yourself as a niché marketer (especially as a noob in the Manosphere) you have to punch up. Call the biggest name in that sphere a charlatan or a hack and some of his followers might defect to your cult out of spite. Grifters sell other grifters programs and templates to ensure their brand’s value, which increasingly is tied to their own sense of personal worth. Mastermind sessions and “hot seat” workshops become psychotherapy for the Hustle Economy “Guru“.

Insurance of personal brand value will be big business in this decade. It will be sold using the same perception marketing that Instagram influencers use. It will be based on the same insecurities the Hustler sells his products with. Image is all – the Hustler becomes the hustled – but image is fleeting. Even mediocre minds can figure out how to jump on a current trend. Copy & paste a viral tag, aligning with something trending; all that is easy to do, but most niché marketeers lack the talent and insight to understand (much less foresee) a zeitgeist. Good hustlers borrow, great hustlers steal, but the true “ideas guys” are exceptionally rare in the Hustle Economy. Innovators and New Thinkers are the carrion that draws the Brand of Me vultures out in the open.

Ideas Guys

Hustle Economy carpet baggers live a very insecure and unpredictable existence. They are not innovators – they are fast followers. Not only is their sense of self fused to their brand, but their brand’s success is their metric of self-esteem. Their (often tenuous) mental health is measured in Followers, subscribers, views, comments, likes, engagement, analytics and clicks-per-minute (CPM). It’s never quality of ideas that define value; it’s only numbers. Money in the payment processor or number of email addresses on your list. It’s never ultimate causes / effects, it’s only proximate causality. It’s the number of trees over the health of the forest. But the numbers don’t lie, so the new teachers give the Lost Boys cigarettes, candy bars and cheap booze – or their emotionally proximate equivalents (hope). It’s what they really want, it’s what makes you money and it’s what your ego-brand’s long term security needs. Besides, if you don’t give the temporary salve for their miserable lives another Influencer has already copy & pasted your tags to lap you on the Hustle Economy racetrack.

Insecurity in self, brand, livelihood, sustainable ‘lifestyle creep’, even family relations are what define the Hustle Economy today. Most personal brands rarely last more than two years – at least in their initial incarnation. As such, there is a constant need for belief pivots and “brand makeovers” for influencers. Reinventing one’s “self” becomes a vital part of existence for the career grifter. And there’s a lot of money waiting the clever guy who figures out how to cater to this pivoting need. Those unable to adapt, or those who miss the cues of the rapidly changing zeitgeist, will become extinct. Only true innovators – the Ideas Guys – have any kind of real staying power, and that’s if they can roll with the social changes; if they can put off the ennui of seeing their ideas cannibalized and bastardized by the next wave of hustlers who will plagiarize their work with impunity.

Continued in part III next week,…

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Published by Rollo Tomassi

Author of The Rational Male and The Rational Male, Preventive Medicine

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old bloke
old bloke
25 days ago

….but I LIKE Totoro – and I USE a deodorant..!

Fact
Fact
25 days ago
Poloyatonki
Poloyatonki
25 days ago

As an (insert whatever you call this space here) person are you achieving your goals or are just paying superchats, and memberships to see red meat. So glad Rollo is doing blog posts again.

Rugby11
Rugby11
25 days ago

“ Lost Boys cigarettes, candy bars and cheap booze – or their emotionally proximate equivalents (hope).”

https://m.youtube.com/watch?v=UGxvnroYgt4

Hard work and patience lots of work and rejection become ingredients of importance to counter what’s free

ness
ness
24 days ago

Good to see you are back to writing. That is clearly your strength, and much better than the entertainment youtube shows that the manosphere is turning into.

Justin
Justin
24 days ago

I started reading here on the RM back in mid 2018 right before my marriage. Without having to say it you can assume it has changed things for me. I see the newer side of the RP and though the entertainment is there I can see the grift from most. Content like these blog posts and the books are what will enlighten generations to come. The videos are live streamers will make their money grab. We can only hope the exposure strengthens the message and it doesn’t get lost in the medium.

Olongapo
Olongapo
24 days ago

Like any human endeavor, true online grift, will surely separate the sheep from the goats annnnnnnnddd…separate the idiots from their money. It’s capitalism at it’s finest and will never go away. The only thing one can count on is that it will change with whatever technology is sexy that year. So, with that in mind, a consumer of manoshpere-ish praexologies must constantly be on the hunt for pearls in the mud and learn to ignore the dross. Newcomers these days unfortunately, are overwhelmed with a virtual firehose of dreck that is neither original nor, helpful. I think that the original… Read more »

Economist
Economist
24 days ago

Simps pay a feminist thot $1,000 for a pic of her unwiped poop stained butthole on OnlyFans.
Money printer go BRRRRR

Toronto manz
Toronto manz
24 days ago

5 in 10 Toronto men are incels.
7 in 10 young men from 18-35 are incels in Toronto.
Holding meetups is illegal, ask Roosh V what happened.
Toronto women will not settle for less than $500 an hour for escort services.

Drunk
Drunk
24 days ago

I’ve noticed that lots of health professionals like massage therapists, psychotherapists, psychologists and medical doctors are posting semi-nude and nude pictures on YouTube and Instagram.
The majority are women.

Fact
Fact
24 days ago

Is western culture approaching peak beta? Or has the internet just made that behavior more obvious?

Sentient
Sentient
23 days ago

I like what Rollo is doing on the videos. You’ve really got good Rollo, congrats. I just don’t have time for 2 to 3 hours.

Woeful Bard
Woeful Bard
22 days ago

Never Before The gyno-grifters and their feminist sisters Are hunting down the mister weightlifters While drifters with the jitters are rubbing out blisters Hoping to soothe their spat And the mob of the blind got left behind With no rewind from the new maligned While the unkind mastermind the frame of mind Somebody spank the brat Now the cuntocracy blames his toxicity With her itchy titty bitchy committee While this nitty gritty witty banditti lost all pity And fucked the plutocrat The preacher man’s playing his hand from his stand Selling his grandstand brand don’t you understand He’s just a… Read more »

Woeful Bard
Woeful Bard
22 days ago

What the fuck is up with all the crying on the Touré De France this year? Almost every stage winner has balled and squalled OVER WINNING. I’ve watched the tour for over 20 years. In years past, the winners were not criers. Last year they stopped the girls from kissing the men on the podium and they removed one podium girl and added a guy. Now most of the winners are crying tears upon winning. Is the tour becoming a beauty pageant? Are they putting estrogen in the water supply?

Woeful Bard
Woeful Bard
22 days ago

Added t more stanzas, more comprehensive. Changed a few words, more accurate. Finished. Never Before The gyno-grifters and their feminist sisters Are hunting down the mister weightlifters While drifters with the jitters are rubbing out blisters Hoping to soothe their spat And the mob of the blind got left behind With no rewind for the new maligned While the unkind mastermind the frame of mind Somebody spank the brat They’re all playing the game of fame with blame Having no shame they thought they could tame The man frame with their lame frame disclaim But they’re not admitting that Now… Read more »

PalmaSailor
PalmaSailor
21 days ago

@Toronto Manz

(5 in 10 Toronto men are incels.
7 in 10 young men from 18-35 are incels in Toronto.*

Are they really the stats?

To you think it’s down to Uber feminisation of the “men”?

Anonymous Reader
Anonymous Reader
21 days ago

My next book to read is “Smart and Sexy”, it’s been around since 2016.

https://atavisionary.com/free-book-smart-and-sexy-the-evolutionary-origins-and-biological-underpinnings-of-cognitive-differences-between-the-sexes/

The mean and variance of intelligence is not the same for women as for men, field reports often cosign this. But it will be interesting to see what the genetic factor(s) may be.

stuffinbox
stuffinbox
20 days ago

AR,

Thanks for the link!

In this femprimary social order a man that doesn’t conform to the gynocoms style of relating will be labelled as cognitive dissonant.

PalmaSailor
PalmaSailor
19 days ago

@Anonymous Reader

Thanks for the link, I’ll read it when I have time.

People are being forced left right and centre for even daring to suggest it’s a thing.

This is just the first one I googled, but there was another much more prominent one who had a massive award (like a Nobel) removed for even suggesting it could be a thing.

https://www.insidehighered.com/news/2020/03/12/assistant-professor-says-hes-been-fired-because-he-dared-talk-about-human-population

There are a lot of variations on intelligence and they lead back basically to what was required on an evolutionary basis depending on your global origin.

That’s my $0.02 anyway

Toronto manz
Toronto manz
18 days ago

Many Canadian women are taught to dislike men.
Roosh was also castigated in Toronto, the feminist capitol of North America.

wahoo
wahoo
17 days ago
Woeful Bard
Woeful Bard
15 days ago
Woeful Bard
Woeful Bard
14 days ago

if objective examination, empirical considerations and rational discourse constitute “mansplaining”, then music and lyrics must be “godsplaining”. Whatever “god” is…. I added 2 more stanzas, renamed it and cleaned it up a bit more. Songs usually continue to be “a work in progress” until they are rehearsed and practiced by a band. But here it is… as it is now… Casualties The gyno-grifters and their feminist sisters Are hunting down the mister weightlifters While drifters with the jitters are rubbing out blisters Hoping to soothe their spat And the mob of the blind got left behind With no rewind for… Read more »

Woeful Bard
Woeful Bard
12 days ago

Maternal Wisdom (Mommy knows best) My dear I see how you try To be the slave of mine eyes To what putage are you inclined As you attempt to fool the blind Knowing your mother knew best That you must toil without any rest And embrace her pathology To exaggerate biology By scheduling all your appointments With various forms of ointment And lathering innumerous lotions While consuming copious potions To maintain ephemeral pretense With the chicanery you dispense And perform shameful theatrics From youth through geriatrics While preserving neoteny And speaking with cacophony All to nurture a schism From the… Read more »

Fact
Fact
8 days ago

This just happened. Sports Illustrated now using tranies for swimsuit issue cover. Beta males doing mental gymnastics to explain why there’s nothing wrong with it.

Woeful Bard
Woeful Bard
8 days ago

@ Fact

“Sports Illustrated now using tranies for swimsuit issue cover.”

Whats the cover headliner?

“Consorts Mutilated” ?

Sentient
Sentient
2 days ago
Anonymous Reader
Anonymous Reader
8 hours ago

Red Pill on display @ the Olympics. https://nypost.com/2021/07/27/olympic-medalist-hayden-wildes-ex-girlfriend-says-she-regrets-breakup/ The one-time girlfriend of New Zealand triathlete Hayden Wilde made a bittersweet confession when the Olympian won the bronze medal on Sunday.“I regret breaking up with you,” the unnamed woman gushed to 1 News when asked about Wilde’s victory. “I’m so proud of Hayden, just like all the work he’s obviously done to get there, it’s just amazing.” Literally wishes she could be waiting for him at the finish line…literally. “I went to primary school with him and he’s grown so much; and yeah, real proud,” she added. “He’s grown so much”.… Read more »

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