Positive Masculinity

The Future Shock

When something big in the news goes down I’ve learned from experience not to be too quick to write anything about it until the hype dies down and more information comes out. My long-time readers know what I’m talking about. In the early days of this blog I could get caught up in a story about how a guy got Zeroed Out and committed suicide or killed his family and himself, and people would run me up the flagpole for jumping to conclusions. That those conclusions were, in fact, accurate was irrelevant to critics. It was all about ‘hasty generalizations‘ and confirmation biases at the time of writing.

This new Corona Virus pandemic is something different though. There are a lot of people very eager to jump to those hasty generalizations in this global crisis – and pointing out their panic only makes them feel more justified in panicking. At the time of this writing we’re seeing a globalized response to a globalized virus. For all or our new order information, technology, access and connectivity the same old order human nature remain the same. Odd that the people who’ve criticized me for being too mechanistic about our evolved nature are the same people who are in a righteous panic caused by the nature I’ve been told we’re supposed to be evolved above now.

But today, instead of a localized panic, we get a global panic. Instead of localized disinformation, we have globalized disinformation.

“In the social media age, people have forgotten that it’s not remotely normal to be able to see hundreds of millions of people’s opinions & actions, let alone engage with them.

We’re living in the biggest experiment in human history and have little idea of the long term consequences.”

Zuby

Ironically, Zuby tweeted this quote about a week before the Corona Virus really became what it is now (late March, 2020). At the time I though it captured what was going on in our Global Sexual Marketplace so I saved the quote, but it’s true about a lot of new order areas of our modern globalized lives. And that includes global pandemics too.

I wrote about old order versus new order thinking a few months ago. This essay, The New Age of Enlightenment, is actually an excerpt from my upcoming fourth book in the Rational Male series and is a theme I carry through much of it. At the time of my writing it I had come to much of the same thinking as Zuby had here: it’s time we re-envision what a rapidly advancing global society looks like. My take began in the global sexual marketplace, but it’s expanded to many other areas of life. It’s a challenge to humanity to be sure. Reassessing what was old order wisdom worth preserving and abandoning what was simply inaccurate (or deliberately distorted) in the age of new order information and communication is something most people are unprepared for. Most people are too comfortable in the lives they built for themselves based on the foundation of old order ideals.

The Virus pandemic is proving this to us in real time and online 24 hours a day now. Faced with the rapid, systemic shutdown of every major economy on the planet, the global community now reverts to its very human, very predictable nature. The response to real, existential crisis is what defines the person, and what defines their ego-invested belief-sets – except everything is intensified.

Here’s what I’m seeing happen.

Believers’ Confirmation

Doomsday preppers rejoice. Christians, Catholics, [insert Millenarian Dominionist religion] all love and hate this crisis simultaneously. It both proves God’s love and God’s wrath in the same breath. And as I’ve expounded upon in the fourth book, there’s simply no arguing with people who have no questions. Don’t take this as a flame on believers – I get why they find comfort in it – it’s a simple observation of how crisis situations bring out what truly motivates people in a way we only rarely see.

Even the woo woo magical thinkers find a common confirmation of their spiritual-but-not-religious beliefs. They all told you so. They all knew it was coming. The tea leaves and energy ‘vibrations’ have all been off for months. If only we’d sent enough positive Juju out into the universe the Law of Attraction would have prevented all this! Likewise, they’re all equally unprepared for it. A reaffirmed faith (however they define it) will see them through. And maybe that’s a good attitude to have when panic and fear are the hot new commodities to sell on the worldwide stage (I’ll get to that in a moment).

Uncertainty is difficult for people, but there’s a lot of comfort in finding confirmation of beliefs in crisis and tragedy. And that belief doesn’t necessarily have to be religious. Political wonks are equally zealots now. This pandemic will define presidencies and, going forward, will likely determine the platforms of future world leaders for some time.

“Never let a good crisis go to waste” – especially in an age when the majority of the worlds’ people literally cannot escape seeing it in real time. For the political ideologist, on either side of the spectrum, how this pandemic is being handled by officials, and the prophecies of inevitable economic ruin, is just as belief-affirming as religious confirmations.

For the Left, this is the event they’ve always waited for to bring down a president who’s been effectively invincible since the Primaries of 2015. To use their own words, they can “finally get the motherfucker.” That it took a global pandemic is irrelevant. For the Right, it’s an illustration of how life will look under the fantasy Socialist tyranny they see in the Left. The wholesale closing of abortion clinics is an added bonus. In our own sphere, for MGTOW it’s the sweet humbling of women’s egos as, from all appearances, women turn to a new appreciation of conventionally masculine men and ape the mannerisms of traditional femininity – for now. For the Trad-Con sunhat ladies this feminist pivot is, again, reaffirming. Gone, almost overnight, are the bleating of social justice warriors with all discussions of socially constructed gender norms. Noticeable in its absence is all talk of Women’s History Month (March) and the need for reparations in gender inequities. Hell, in Finland the all-female, all-feminist, government is glaringly impotent from all accounts I’ve read.

Most of this is what I’d expect from the average global citizen in the face of a world changing, relatively lethal, pandemic. However, it’s the new order Outrage Brokers and Success Porn Hustlahs scrambling to place their bets on the next 9 months who are truly a wonder to behold now.

Outrage Brokers in the Apocalypse

Amongst all of this pandemic gnashing of teeth we get the inevitable grifters. If we’re honest, we knew most of these guys were leeches when times were good. Certainly not all of them, but the temptation of quitting an old order day job for the promise of a new order monthly direct deposit from Google for playing ‘life coach’ on a webcam was a dream come true for most. Now their true natures rise to the surface as they see the chuckwagon of the gig economy pulling away. And just like rats going through an Extinction Burst they frantically try every new angle that they might profit from.

These are the war profiteers of this new order era, but the pitch is the same as it was in the past – stoke fear, sell security.

It almost seems quaint that I brought up this exact formula as discussion topic on Rule Zero just 2 weeks ago. We were illustrating how the term Red Pill (and now MGTOW) has been coopted as a branding opportunity by “coaches” and “relationship experts” with very little experience beyond what they can glean from others in the sphere. The main point was this: it’s far easier to get views and build subscriber bases in next to no time when your material is all red meat outrage for ‘underserved’ Average Frustrated Chumps. Toss out a few “red pills”, paint a few of them black, and commiserate with the average 80-percenter guy’s reality with women, gynocentrism and then play on the same indignation porn that the mainstream has been selling to women for 3 decades now. All sizzle, no steak. Is it any wonder that critics think the Red Pill is populated with nihilistic, homicidal Incels?

But that’s the formula. It just took men longer to perfect it for a fresh generation of male consumers. Indignation might be an innate female need, but the past 3 generations of men have developed a taste for it as well. It’s what happens when boys are raised as defective girls.

It’s important to see this crisis through the emotional lens that the past 4 generations of men and women have been taught to prioritize. For over 50 years now we’ve been conditioned to see the female, emotions-first, experience as the correct interpretation of every facet of a globalizing society. This pandemic is no exception.

Because of their emotions-first nature fear is easy to sell to women. Women’s innate need for security is what made them the primary consumer in western societies, but now we have at least 2 generations of men who were educated to be defective women. ThoseVillage-educated emotions-first men are susceptible to the same sales formulas now. Feels before Reals isn’t just for women, and this pandemic crisis is proving it in spades.

The savvy hucksters know this. The not so savvy ones will attempt to go back to whatever cubicle job they think still exists for them before they quit their day jobs. But the career Outrage Brokers are already profiteering from that formula; feed the fear, sell security.

You know the names. Watch them. You’ll need to remember their nature when things shake out.

Zeroed Out

What even the best Red Pill rage-bait “entrepreneur” knows is that the vast majority of his/her soon-to-be-former supporters will be Zeroed Out in the coming months. There is no going back to what we thought of as normal. Even if we recover back to a comfortable normalcy fairly quickly this experience changes things. The game has changed, all games have changed, and the uncertainty of the basics will replace the leisure of having the personal concerns we used to entertain before the virus hit.

A lot of good men will be Zeroed Out in the wake of this crisis.

I think it ought to be part of any Red Pill aware man’s understanding that at many points in our lives we will be confronted with the prospects of having to rebuild ourselves. Failure, rejection and disappointment will happen for you, that’s just part of a man’s life, and it’s easy to rattle off platitudes about how many times you get back up being the measure of a man. But what I’m saying is there will be times when total reconstruction of your life will be a necessity.

You will be zeroed out at some point, and how you handle this is a much different situation than any temporary setback. This zeroing out is made all the more difficult when you confront the fact that what you believed to be so valuable, the equity you were told was what others would measure you by, was all part of your Blue Pill conditioning. At that point you need to understand that there is most definitely a hope for a better remake of yourself based on truths that were learned in the hardest way.

The red meat is still there. The chemical rush that comes from indignation-without-solution will always satisfy in the short term, but now it will be a reminder of what people had a luxury to pursue before all this shit went down. Grifters and Outrage Brokers know this. Zealots and Shamans know this. Black Pills, God-Pills, MGTOW and every Red Pill rebrand knows this. And the old order thinkers who were comfortable and self-righteous in the certainty of a condition that couldn’t ever end for them will all say they saw this coming while they shit their pants looking for a way to sustain themselves. The red meat is all that’s left for them, and they’ll climb over themselves to be the source of it.

I’m not throwing all this out there to freak anyone out. Freaking out is the reflexive response I’ve been seeing for 2 weeks now. It’s more infectious than the actual virus. I’m simply trying to put this crisis into rational, masculine perspective. That requires observation.

Yes, women are going to revert to their survival instincts; observe it, catalog it, use it to confirm what the Red Pill has been proposing for 20 years now.

Yes, lesser men will panic and expect you to panic along with them. Their imaginings and superstitions are a source of dopamine for them. Learn from their real nature.

Yes, the Outrage Brokers will all feed you fear and sell you product to allay that fear. They’ll all have a nootropic pill to cure Covid soon. Make a note of who they are.

And yes, you will likely be Zeroed Out in some manner in the coming year. Take comfort in knowing you’re definitely not alone. You, me, everyone will need to rebuild ourselves to some degree soon. Start analyzing you strengths, pay attention to what’s going on around you. You must be agile like never before. Many different aspects of Red Pill awareness will be confirmed for you, a lot probably have been already, learn from these confirmations. This is the Future Shock. Now is not the time to flounder in despair. Look for the opportunities.

Why We Fight

“Violence, naked force, has settled more issues in history than has any other factor.” – Robert Heinlein, Starship Troopers

In the almost nine years of of this blog I have only hit upon violence on a couple of occasions. I’ve only been in a physical altercation a handful of times in my life. And by that I mean real fights; the kind of violence that requires you to physically harm another person. I’ve been in lots of sparring fights and martial arts tournaments, mostly when I was in my 20s and 30s. While I’ve been hurt and caused hurt to my opponents, I can appreciate that there is a qualified difference between competitive sport fighting and real violence. The one mutual interest my younger brother and I had when we were growing up was beating the shit out of each other. By the time I got to high school I was no stranger to taking a fist to the chops or various headlocks and “wrassling” holds.

Most of the times I’ve been in real fights were in high school. It’s interesting just how Darwinistic our teenage years really are –we’re just too immature to appreciate it then. Unless you grow up in a sheltered family, learning about sex and violence is usually part of our adolescent experiences. After high school I got into a few fights when I was playing gigs in the late 80s-90s Hollywood scene. Depending on where we played and who we happened to piss off, those kind of fights were something you had to keep in the back of your head as being a possibility. Usually you had friends or bandmates who had your back, but not always.

Of those scuffles most of them were versus a drunk guy who presumed he could kick my ass, or my bandmate’s ass, because, well, we weren’t exactly the most physically imposing guys to be honest. And a lot of those fights were initiated in one of two ways; the guy was fed up with guys like us because the women (usually in some sexy outfit) preferred to fuck guys like us – or, the fight was provoked by a woman and the guys fighting were coming to blows over who’d fucked whose girlfriend. Often enough it was the girl herself who’d later admit she “made a mistake” and one or the other found out.

All of that was back in the late 80s and early 90s. Things have definitely changed with respect to how violence is initiated, normalized and respected (or delegitimized) today, but the basis of that violence will never change. Violence is part of human nature. We do ourselves no favors in denying this simple fact. I can remember in 2001-02 when I did casino promotions for this new ‘sport’ called King of the Cage. It was the forerunner for today’s MMA fighting, but back then it wasn’t as socially acceptable as it is now. I believe Nevada was one of the only states that could legally host such an event. The outcry then was that it was an underground ‘bloodsport’ and legitimizing it as a true sport was the first step towards degenerate social savagery. Or something like that. People used to be appalled by it.

Now MMA fighting is something I’ve seen some Evangelical Christian churches use as a draw to get their men to attend a ‘masculine revival’ weekend. Warriors for Jesus with a ‘saved’ MMA fighter speaking about using his sport as a ministry. I think there’s a primal, evolved side of men’s nature that makes violence attractive. And like love and respect, violence is another aspect of the human experience where men and women’s approach and understanding is innately different.

Boys and men are innately drawn to competition, combat and violence. We make ‘guns’ out of our fingers. We craft weapons from scraps we find in the garage to defeat our ‘foes’. We love our plastic army men and G.I. Joes, our cowboys & indians, and we play ‘war’ with our friends. Our video games from the first coin operated arcades to our immersive virtual reality consoles are about combat and strategy. Even sports have been called a “proxy for war”. Team sports are a facsimile of tribal competition. Human males’ physiology, by and large, evolved for combat and physical stresses. I realize that might be hard to believe by today’s standard of masculinity, but the evidence is there.

The male Burden of Performance began with a need for testing that performance against our primal environments and some very real opponents. I have read some interesting research that suggests human beings are innately risk averse. Most humans would rather avoid conflict than voluntarily engage in a fight that they could very well lose, if not die from. The logic is that humans’ success as a species is at least partly due to our evolved sense of caution for life and limb. If you cooperate and play it safe it’s likely your risk-averse genes would propagate into future generations.

Of course the flip side to this can summed up in an old Latin proverb,…

Fortune Favors the Bold. 

There’s also research that shows men experience a spike in testosterone levels after defeating a rival in combat, and/or killing their opponent. This doesn’t even have to be actual violence; some studies show men experience a similar spike when their sports teams win a significant game. So, while in some instances avoiding conflict and backing down from a dangerous engagement has survival benefits, risk taking and enacting one’s will by force also has some reproductive benefits. 

For as much as they rail to the contrary, women do have an affinity for violent men. Women get turned on by men with a capacity for violence. Modern psychology attempts to pathologize this arousal prompted by dangerous men (hybristophilia), but, by order of degree, women evolved to select for men with at least the perceived capacity to do harm to another man. I would speculate that this attraction stems from women’s evolved need to seek security and protection from men, and sympathetically, men evolved an innate protectionist aspect to our own evolved firmware. Competing with rival men for sexual access, sometimes violently, is part of our ancestral programming. As we developed into a more ‘civilized’ species that competition shifted to contests of performance between men, but the old violent firmware is still part of humans’ starting package.

Let’s You and Him Fight

On Twitter and a few past livestreams, I’ve pointed out that women today have developed a false sense of security with respect to the potential of real violence. This is equally a result of the masculinization of women as it is our accommodating the Feminine Imperative in mainstream cultures. In the age of social media, as the globalization of women’s entitlements have spread, so too has women’s entitlement to personal safety. 

One very real downside to the Fempowerment narrative is that it has convinced women that the fantasy of the “strong female” is something they can aspire to personally. This is what I’ve called the Warrior Princess fallacy: Over the course of generations our feminine-primary social order has convinced women that they can realize the same warrior role as men. Via storytelling in various media the ideal that physical differences in men and women are relative, and women can be “just as tough and dangerous as men” is pervasive. This is a dangerous precedent, and one that is a direct result of old order beliefs in, and popularization of, Blank Slate equals. 

In the idealized fantasy society of equalism, masculinized Amazon Warrior Princesses can give as good as they get from any man. But in the real world, men evolved for physical performance, competition and combat; women evolved to endure the rigors of childbearing and nurturing. And as the introduction of transgendered biological males into biologically female sports divisions is proving, the realities of our physical differences is unavoidable.

However, the idea that women are always entitled to physical protection in the new order presents some interesting dichotomies. Women mix an entitlement to personal safety with an expectation of clichéd female bravado. Remember, this all happens in the context of women’s innate solipsism; add a bit of alcohol and the social posturing of a group of women all vying for attention on a Friday night and you begin to see the volatile potential. Today’s women have grown accustomed to initiating or escalating inherently unsafe circumstances for themselves – to say nothing of the men they’ll involve.

Women have a limbic understanding that, for the most part, they can be violent with relative impunity. If a male ever strikes a female, even in self-defense, she can be assured that a mob of random males, following their evolved protectionist directive, will spontaneously form to beat the shit out of the guy. In today’s Blue Pill engineered society, even the most passive male waits for an opportunity to prove his quality to womankind by becoming ‘justifiably’ violent in defense of a woman. It’s what most men are conditioned for for most of their lives.

“Sorry babe, I don’t know what came over me. I just can’t abide by any man assaulting a woman!”

The old, vestigial, evolved response of violence is something our male hindbrains know will trigger ‘gina tingles in women. The primal ideal of the nobleman with the capacity to unleash justifiable fisticuffs is Blue Pill conditioned psychological red meat. That the woman provoked or escalated an unsafe situation isn’t even an afterthought – the guy raised a hand to a woman, opportunities to prove a legitimate capacity for violence are rare for low SMV men.

As such, women presume safety. Women will raise hell about feeling unsafe around men. They’ll bleat about fantasies of enforcing a ‘male curfew’ (only for undesirable Betas of course) out of safety concerns. We’ll hire security staff to walk a woman across a dark parking lot and install emergency call boxes on college campuses. But in social situations (particularly when drinking) will escalate inherently unsafe situations knowing that men will play by the old order rules.

There is an old PUA maxim that picked up on women’s penchant to provoke men to violence. It was called the Lets You and Him Fight dynamic. Whether women are aware of this and deliberately provoking a fight between men, or, their subconscious motivates the conflict is a debate that’s been around for a while. But the LYHF dynamic is a shit test women will use in assessing a man’s Alpha status. Women need indignation as it is, but in this dynamic is a woman’s hindbrain wants a visceral response from a man.

I first became aware of the LYHF shit test when a friend had told me how annoyed he was by his girlfriend starting fights with guys that she expected him to finish. She would honk the car horn from the passenger seat if someone had even slightly cut them off in traffic. Even flip off other drivers if the opportunity presented itself. She would start fights with other women which would provoke their boyfriends to step in on their behalf and he was tacitly expected to kick their ass to defend her provoking them. “What are you a pussy? Go beat his ass!”

I’ve tackled the subject of shit tests numerous times on this blog so I won’t belabor them here, but this test plays upon some very deep, evolved, intersexual and intersocial dynamics. On some level of consciousness a woman wants to know her man can get violent. Most Blue Pill men find that suggestion appalling. We’re supposed to be “above all of that”, right? For the most part I’m sure the majority of men would rather not be put into a position of taking a fist to the face. As such we build social conventions and rationales around not engaging physically in a real sense. So, to consider a woman might desire a man with a predilection for violence prompts them to qualify that woman for his own safety.

Intrasexual Competition

“Any group is weaker than a man alone unless they are perfectly trained to work together.” – Robert Heinlein, Starship Troopers

When a group (tribe) of primates reaches a certain number of members the potential for ‘hostile takeover’ by lesser males becomes almost a certainty. Beta male primates form coalitions to overthrow an existing Alpha leader. Most dominant Alphas instinctively cull this coalition building to ensure their position. A smackdown, abuse, punishment for anything that looks like a challenge to his position from lesser male troop members is something Alphas do to infrequently teaming up on him. Partially this is a display of dominance (social proof reinforces it), but it is also a curbing function.

Eventually the Alpha becomes weaker and less effective at enforcing his dominance, and the Betas grow in number until such time that they can band together and depose him. Then the cycle repeats with the most dominant male among them assuming the Alpha role. He gets access to the most fertile females, kills off his rivals’ offspring (which prompts the females into estrus) and reproduces for as long as he’s able to remain in that position.

And yes, I’m aware of the theory that pro-social Alphas that build loyalty-exchanges among other males, and display a willingness to share resources with females, tend to make for better ‘leaders’ within a tribe. What most of that research conveniently leaves out is the element of envy and jealousy that develops (even among primates) in the Beta male population until the sentiment reaches a point of challenge. Even the good-guy, prosocial Alpha has to watch his back.

As you might guess, many of these behaviors are paralleled in humans. Alpha displays of violence, even if by proxy, are ‘sexy’, but mostly we manifest male prowess in social displays. Athletics, resource acquisition, peacocking, conspicuous consumption, really any costly signaling of high sexual market value. To compete with these Alpha displays, lesser males must either: 

  • Increase their own value, and learn to display it effectively, 
  • Find ways to convince other men, (coalition building) and reproductively viable women, that those displays are worthless, while propping up his own displays as more valuable.

In the age of social media and mass communication Beta males are constantly reminded of their lesser positions. There’s no respite. Even the most well-meaning, prosocial Alpha’s presence is a reminder of Beta male inadequacies. High school bullies and ‘Jocks vs. Nerds’ is a constant theme across human cultures because the evolved human male experience is always one of competition and a Burden of Performance. To be male is to compete, and as such there will be winners and losers.

Deposing, or disqualifying, an Alpha – much in the same way primates do – is also a constant theme in human cultures. Beta males enacting ‘justice’ on an ‘evil’ Alpha or an Alpha proxy has always been a teenage fantasy for boys. Spiderman, Captain America, the wimp who incredibly transforms into a powerful Alpha himself will prove to the world how that Alpha power should be ethically used. The geek who gets the girl because she magically sees his superior quality that aligns with the terms he’s establishing as valuable is also a fantasy. All of these cast the Alpha as ‘oppressor’.

“O, it is excellent to have a giant’s strength, but it is tyrannous to use it like a giant.” – Shakespeare, Measure for Measure

Why is using strength, displaying value and exercising will an act of ’tyranny’? Why is restraint of power a moral imperative? How did we come to disqualifying value displays? I’ve seen a few talks by Jordan Peterson where he promotes the idea that a real man is a dangerous one who possesses the capacity for violence and oppression, but has the strength of will not to use it. This then begs the question, how does anyone know a man even possesses this capacity if he’s not to display it? Concealing strength is awesome, but it is, by definition, indistinguishable from weakness. No one knows if you’re a black belt or a white belt until you get in the ring and fight. However, the moral consensus is that it’s unacceptable for men to display value.

This then is the global, social coalition that was formed by the majority of lesser men. To continually disqualify the merits of superior men is individually taxing and makes lesser men look worse for doing so. But build a social order around men self-policing their displays of value; then you have higher value men doing the heavy lifting for lesser men. You may be powerful, but the social mores of the time (created to serve the majority of lesser men) will tell you to conceal it. In fact, they’ll build social conventions to convince the whole of men that displaying vulnerability, not strength, is a display of value.

Most of what I’m digging at here is old order thinking. Socially enforced monogamy has primarily served the greatest number of Beta men. And while it’s definitely been a stabilizing factor for civilization, I can’t ignore that the social expectation of monogamy is also the result of society-wide coalition building among lesser men to ensure that greater men wouldn’t out-breed them. Most male-specific social conventions are designed to control men’s innate directives. Their latent purpose is to teach rules that limit displays and usage of strength.

And in the new order we see this old order intersexual competition struggle to keep pace with a global sexual marketplace that centers on women’s innate mating strategies reseting context of intersexual dynamics. Open Hypergamy incentivizes men’s overt displays of higher value – and now on a worldwide scale. In response, men form online coalitions to disqualify those displays in an attempt to devalue the strengths of men they couldn’t hope to compete with in the old order. Meanwhile, women in the global sexual marketplace continue to reward men who display genuine value according to their mating strategy’s needs. 

The Existential Fear – Men

You need to understand WOMEN HATE BETAS in fact they hate them so much that they would prefer to work soul destroying jobs to support themselves than attach themselves to a Beta provider that wants to fuck them and impregnate them with his shitty beta genetics.

Incubus Rising

This was a comment that I meant to include in last week’s essay, but I’m glad I saved it for today’s article. It serves as a good starting point for men’s Existential Fear. If there’s one buzz-term that’s been bandied around by women since the rise of feminism it is “fear“. Men fear this. Men fear that. Men feel “threatened” by a strong woman. More recently it’s, “Men fear working with women today over concerns of workplace sexual misconduct.” So, I want to state here from the outset that I’m using the term fear in both these essays for lack of a better one. But what really gets the point across?

“Rollo, why does it destroy my soul to imagine my ex-wife / ex-girlfriend banging another man? I can’t sleep because I’m imagining her giving up herself sexually to a new guy.”

Some variation of this question is something I get a lot from guys I counsel who are going through a breakup or divorce. Sometimes it’s from men who’ve been separated from the woman for a long time. This is to be expected from Blue Pill conditioned men, but even guys who are Red Pill Aware will still feel the rage of infidelity even after the breakup has been official for years. Guys will tell me they wont even go out socially or associate with friends so as not to be in the same space as their ex for fear that they would do something rash if they saw her with another guy. There’s just something in their DNA that’s unsettling about imagining their ex giving herself willingly to another man – and they’re conflicted because the fem-centric world tells him he’s “insecure in his masculinity” for his possessiveness.

I can remember the same anxiety after I’d mercifully split from my BPD girlfriend. Even years after it was all over I’d still have nightmarish dreams about her. What the hell was that all about? What is our subconscious trying to get across to us with this?…

“Why am I so jealous and suspicious of my wife / girlfriend cheating on me? Should I feel bad that I root through her texts and IMs? Am I just ‘insecure in my masculinity’ if I feel like that? Why am I so possessive?”

This is another common one I get from men I counsel. I detailed a bit of this in Gut Check. Our subconscious mind has a way of warning us when our ‘aware’ mind is unaware of, or ignoring, the inconsistencies in our peripheral awareness. We’re actually much more aware of our environment than we appreciate, we simply refuse to acknowledge these inconsistencies. More often than not that denial is conditioned into us for purposes that aren’t always in our best interests. And sometimes it’s outright manipulative of male nature.

In Gut Check I related a time in my life where I had instinctively been suspicious of my wife because my instinctual awareness turned on the warning lights in my head. I had no rational reason to believe my wife was cheating on me, but I had a very real, evolutionary, reason that my instinctive mind would be suspicious of infidelity. Millennia of evolution has written anti-cheating failsafes into our mental firmware.

“Why are DNA tests illegal in some countries? Why is it illegal for a doctor or their staff to tell a “father” that the child he thinks is his own really isn’t biologically his? Why do we legally protect women’s cuckoldry?”

More and more we are seeing feminine-primary social conventions and legislation crop up that can only have one purpose – the systemic disempowerment and disenfranchisement of men’s interests in the reproductive process. The cover story for this Removing of the Man from any semblance of reproductive authority is what I call the Cult of the Child. I’ll be publishing a full essay on this soon, but the short version is that anything that serves women’s sexual strategy is always deemed to be “in the best interests of the child.” The interests of children has become the shield of what is really the interests of women’s sexual strategy.

For decades now, feminist ideology has successfully convinced most western societies that what serves the female reproductive interests is always what serves the a child’s interests. Men are superfluous at best, and pose a danger to the child at worst. This presumption is rooted in the Duluth Model of feminism, but women’s sexual strategy always comes at the cost of the reproductive interests of the man/father. I wrote about this in Children of Men. There is an open war on paternity today, but as with all intersexual conflict we need to look deeper to determine what the latent purpose of that conflict is all about. What interests are served in unilaterally disenfranchising men from the reproductive process?

Existential Fear

The answer to all of these questions finds their root in men’s Existential Fear – All men have an evolved need to determine and ensure his paternity.

Ascertaining paternity, and ensuring his parental investment is vested in perpetuating his genetic legacy, is the prime directive of men’s existence. This is a male imperative that virtually all higher order animals share.

Despite what many blank-slate academics still promote, men and women are different. Contemporary thinkers would have us believe the sexes are more alike than not, but the truth of it is we are different in fundamental ways that most equalists are uncomfortable admitting. Yes, we are the same species, but the fact remains that our differences, and in particular our sexual strategies, conflict in profound ways.

The Cardinal Rule of Sexual Strategies:
For one gender’s sexual strategy to succeed the other
gender must compromise or abandon its own.

In last week’s essay I outlined the the Existential Fear women hold in their evolved unconscious – that of the Hypergamous doubt. “Is this guy the best I can do?” is the question that their hindbrains ask. Since the time of the Sexual Revolution, and the systemic Fempowerment that followed, women have collectively used this authority to ensure the preeminence of their sexual strategy (Hypergamy) in our social order. I outlined many of the resulting social changes we see were the result of this in last week’s post, but this preeminence came at the cost of men’s interests and influence in the larger, meta-conflict of the Cardinal Rule of Sexual Strategies.

Men’s evolved reproductive interest is very simple; ensure that the child a woman bears to him is his actually his own. Up until the last 60 or so years patriarchy, true, legitimate patriarchy has always been the order of society. Despite the ignorance of feminists protesting it, patriarchy has been a beneficial aspect of our advancement as a species since we formed tribal hunter-gatherer bands millennia ago. But that patriarchy depended on a simple doubt that formed men’s base sexual strategy – ensure his genes were passed into the next generation.

There are two ways a man can achieve this outcome. In The New Polyandry I explained men’s Strategic Pluralism Theory:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

Essentially, men follow an ‘r’ or ‘K’ reproductive strategy according to their (perceived) sexual market value (SMV). Since a majority of men fall on the low SMV side of the reproductive equation social conventions that served those men’s reproductive interests had to be developed and standardized. The resolution of men’s Existential Fear needed to be instituted and standardized to ensure the largest number of men could be relatively certain that the children they sired were indeed their own.

A lot is made of women’s reproductive costs in academia. In a fem-centric social order it pays to focus on women’s suffrage/victimhood narrative. But, men bear reproductive costs in this equation as well. Men’s biological imperative is unlimited access to unlimited sexuality. Our best shot at sending our genes into the next generation is ‘spreading the seed’. Our biological hardware is made to do just this, but there are costs and obstacles to solving the reproductive problem. And the easiest solution for men has always been exercise their direct control over women’s sexual strategy. Imposing our natural strength (in many forms) on women has historically ensured that it’s women who were the ones to compromise their sexual strategy in favor of men.

Patriarchy & Monogamy

Socially enforced monogamy was the least barbaric of those compromises, but in this century destroying that monogamy has been a priority for the Feminine Imperative. In theory, socially enforced monogamy was the most beneficial mating strategy for largest number of (low SMV) men to solve their reproductive problem. But the fact remained that it was still an exercise of control over women’s Hypergamous natures. In essence, monogamy worked for men, and it was beneficial as a compromise in parental investment for women, but it also assumed direct a control over women’s sexual selection process.

Patriarchy and monogamy answered a woman’s Hypergamous doubt for her, and that is the crux of women’s Existential Fear – to have the control of her Hypergamy, her selection process, and ultimately the cost associated with that choice determined for her. This fear is exactly why the primary goal of feminism has always been the maximal unlimiting of women’s sexuality and the maximal restricting of men’s sexuality. It seeks to replace the social-scale compromise of the Cardinal Rule of Sexual Strategies with the total capitulation of the male strategy. Today, the Gynocracy has achieved this almost entirely.

But for one sex’s strategy to succeed, the other’s must be compromised or abandoned. For a gynocentric social order, only men’s abandonment of their own strategy is acceptable – and this abandonment insists men deny the evolved imperative of their own Existential Fear – insisting on paternity.

In the evolved scheme of things men’s reproductive best interest involves sacrifices. When a man commits to parental investment with a woman he takes on sunk cost risks. The time he spends investing himself committed to one woman and the children they produce comes at the cost of reproductive opportunities with other women. Women’s sexual strategy necessitates he compromise or abandon his biological imperative. Naturally, both men and women have adapted ways to circumvent monogamy to optimize their sexual strategies (infidelity, short-term breeding schema), but the basic equation is the same; if a man is invested in one woman it limits him from seeking other (potentially better) reproductive opportunities. If you want to know why Plate Theory irks women so much look no further.

The only way this compromise of sexual strategy can be advantageous to men is if he can be relatively assured that the child he’s raising is his own. This is where men’s Existential Fear of paternity fraud begins. He cedes his own strategy and the sunk opportunity cost for reproduction in exchange for the certainty that he’s invested in a child that bears his name and his blood.

I call this men’s Existential Fear because denying men the certainty of paternity presents the same existential anxieties as a woman’s control of Hypergamous doubt taken from her. Women fear the idea of being forced to birth and raise the child of a suboptimal man not of her choosing, while men fear the idea of being deceived into raising a child not of their own genetic lineage. And until the advent of DNA testing only a woman could be certain that the child was her own.

This is root level stuff here. So important was the determination of paternity for men that an obsessive concern for it was written into our mental firmware. The risks of falling for paternity deception was that important, and the men who evolved this compulsion were selected-for. The reason we Mate Guard, the reason our hindbrains default to jealous suspicions, the reason we cannot bear the thought of another man mating with our woman is rooted in the fear of investing ourselves in a child not our own.

In the previous essay I mentioned the natural revulsion response humans have towards things that are inherently harmful to us. A reservation or revulsion of snakes, spiders, feces, rot and necrosis are part of the evolved firmware we’re born with. I would also argue that the revulsion women feel towards “creepy” (low SMV, Beta) men and the revulsion men feel towards “slutty” women is part of this. Both these revulsions are adaptational protections against our respective Existential Fears. Each represents our Instinctual Interpretive Process letting us know what our ancestors had to avoid.

The Mentor

“But Rollo, isn’t it a noble thing to adopt or mentor a child that is not your own?”

I get this response a lot when I discuss this, and yes, it absolutely can be when the choice to do so is of your own making. In fact, the reason adoption/mentoring seems such a noble undertaking is exactly because it requires a man to repress his natural concern for his ow paternity. Kinship affinity will always play a role in men and women’s relationships with the next generation. Human beings are innately tribal and familial because tribalism promotes the advancement of selected genes. So repressing this innate predisposition is exceptional, maybe even noble depending on the social context, but it is so because it requires a man to ignore his natural wiring. For what it’s worth, I think multi-generational mentorship in Red Pill awareness is going to be a new imperative in the coming decades.

It’s just this pushing past our natural, evolved, concerns about paternity that’s been the operative dynamic of the Feminine Imperative in consolidating power. The human revulsion response can be molded. Usually this is through some form of operant conditioning. Revulsion can even be conditioned to be associated with pleasure. The Feminine Imperative has been remolding men’s evolved need for paternity to its own ends for some time now.

The popularization of ‘Poly Relationships‘ is one of the more recent redirects of men’s paternity need. As I mentioned above, the goal state of the Feminine Imperative is ensuring that women’s sexual strategy – and anything that foments it – is the socially ‘correct‘ imperative. Men must become more like women if they want to be accepted by a social order defined by women’s experiences. Men’s sexual strategy is only acceptable when it serves a woman’s purpose, so men’s existential imperative of ensuring paternity is always going to be in conflict with women’s strategy. A man insisting on his own paternity and the perpetuation of his name is in direct conflict with women ensuring she chooses to breed with the best specimen and be provided for by the best male she can lock down.

This being the mechanics of it, it comes as no surprise that the social conventions of this era encourage men to abandon that evolved need. We make “heroes” of men who marry the single mother and assume the parental investment costs of the man she chose to breed with. A fem-centric society makes this a noble responsibility – “He Manned Up for the loser who wouldn’t take that responsibility” – all while ignoring the simple fact that this ‘hero’ is only completing women’s Hypergamous imperative. And it’s come to the point that a man abandoning his sexual strategy is part of women’s expectations and entitlements of Beta men.

For the men who insist on their own strategy, the message is one of shame. Only a man who’s “insecure in his masculinity” would think that a child would need to be his own. In fact, the very title of “father” is offensive to a social order based fulfilling women’s imperatives. Father’s Day must become, ‘special persons’ day‘. Men should never insist that a wife assume his last name. And of course, DNA testing to determine paternity (even in light of life threatening illness) is to be discouraged if not outlawed.

Now You Know

In The War on Paternity I explored a lot of the ways our feminine-primary social order ensures women’s sexual strategy stays the operative one. Our divorce laws, our child support and custody laws all center on one thing – making sure women’s imperatives supersede men’s need for paternity certainty. Even when a child is not biologically a man’s, he has no right to know the truth, but he has every expectation to be financially and emotionally responsible for the “best interests of the child.”

Going forward I think the Red Pill aware man must embrace his existential need for paternity – and do so fearlessly. If a new beneficent patriarchy is to take root then men will need to reject the social conventions that insist a woman’s sexual strategy be the preeminent one. I think mentorship of the next generations of young men should also be emphasized, but I think this needs to be a conscious decision of the men doing so. Today we have the decision to be a ‘cuckold’ made for us proactively and retroactively by women and a feminine-primary social narrative. If you’re an adoptive father then I salute you, but understand, at least you had the decision to make yourself. Most men’s decisions to be the step-dad only amounts to him acquiescing to supporting the decisions of women. 43% of births today are out of wedlock, either electively or based on a bad decision by that mother. We also call single mothers ‘heroes’.

My advice to men today is to be aware of the game you’re involved in with respect to how your need to know paternity is being used against you. That need is well known to the Feminine Imperative and has always been a threat to its interests. Make your own decisions to mentor based on that knowledge and never marry a single mother. If you do so understand that your sacrifices of this paternity need will never be appreciated by women. You may believe it’s the “right thing to do”, the moral choice, but in doing so you absolve both the woman who made her decision for you and the biological father of their total responsibility (and the underlying evolutionary reasons) to consequences of that decision.

Remember,…

WOMEN HATE BETAS in fact they hate them so much that they would prefer to work soul destroying jobs to support themselves than attach themselves to a Beta provider that wants to fuck them and impregnate them with his shitty beta genetics.

Are you really willing to accept that your paternity need counts for so little? Are you willing to accept this truth and fulfill a woman’s life strategy in spite of it because you believe it’s your moral imperative to do so?

State of the Manosphere 2018

Tonight at 10pm eastern my State of the Manosphere address goes live. I’ll be answering question in real time in the chat, but once this is up and on the 21 Convention You Tube channel I’ll be answering Q&A primarily on the comment thread of this post.

As I’ve mentioned in my last few posts, much of what I predicted to come for the next two years, with respect to our gender politics landscape, has come to pass far sooner than I expected. I fully expect the 2019 Super Bowl advertising to be a parade of misandrous hate directed at what the Feminine Imperative perceives as their ideological and political enemies – conventionally masculine men.

Furthermore, the scope of the APA’s guidelines about masculinity is revealing itself to be much more extensive with respect to ideological purity than any real science.

The APA ruling ‘traditional’ masculinity as a psychological disorder is also proving itself to be a part of a much larger coordinated attack on who the #resistance and #MeToo believe will be their primary opposition in the coming election cycle. The Gillette agitprop video and the PETA video were only the opening salvos to build the groundwork against conventional masculinity. I’ve seen damn near every article decrying ‘toxic’ masculinity since the beginning of the new year refer to the APA guidelines as a kind of Papal bull for their believers. Expect to see more media use this as a basis for their further demonizing men as we move into the election cycle.

Speaking of which, in the first 3 weeks of 2019 we’ve also seen an almost entirely female set of candidates declare themselves as running for their party’s nomination. Kamala Harris, Elizabeth Warren, Karen Gillibrand, and a few others couldn’t wait for the clock to strike midnight on December 31st, 2018. This was also something I alluded to in our December 29th episode of The Red Man Group; a vagina will be a prerequisite for consideration for the Democratic nomination in 2020.

Anyway, those were just a few things I saw coming last Fall. Let me know what you think about this talk. A lot of convention attendees told me it was one of my best. I hope you think so too.

Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

Positive Masculinity – Now on Audible

Okay, okay, spare me the ‘better late than never’ jokes. The third installment of The Rational Male series – Positive Masculinity – is now available for purchase and download from Amazon / Kindle. The book is once again narrated by Sam ‘The Voice’ Botta and as with the other two books I’m sharing the royalties with him to help him with his absolutely insane medical expenses due to his injuries sustained from his hit & run “accident”.

The book logs in at 23.7 hours and is presently $29.99. A lot of work has gone into making this title the best we could make it. In addition to Sam’s medical challenges ACX / Amazon has really stepped up their quality assurances requirements with respect to the audio quality. We went through several rounds of edits and approvals, but the end result is really something worth the wait I think. In audio time alone this book exceeds The Rational Male.

Now, all that said, and with the time and effort we put into this title I need to ask my readers & listeners a special favor. If you are starting a new Audible subscription with this audio book, it is imperative that you use the link here to start your sub.

The Rational Male – Positive Masculinity

In August Amazon/ACX altered the bounty payment structure they have with their content providers, authors and narrators. Prior to August of 2018 content providers were guaranteed $50 per each new subscription. Essentially Amazon rewarded it’s best authors for helping them create what is now the biggest self-publishing monopoly ever known, and authors could rely on the popularity of Amazon to help promote their own work. As of August, all this changed and not for the better. Now ACX pays a bounty of $75 per subscription, which on the surface seems like a great deal, but now authors/narrators only get that bounty if the sale comes exclusively through this affiliate link – the one I’ve posted here.

This isn’t a big deal for most low-volume self-publishing authors, but it’s a huge deal for authors (like me) who sell a good number of audio books because this is primarily how men consume Red Pill media. Men tend to like listening above reading this material. They listen on their commutes to work and in the gym when they’re working out. I’ve always stressed purchasing the print copy; it’s not as ‘deleteable’ as the digital versions, it can be passed on to men who need the books and a lot of men tend to highlight and liner-note their well-worn copies. That’s great and it’s exactly what I always intended. However, my subscriptions bounties for Audible went from about 160 per month to around 20 now that this new program – which is being sold to authors as a big advantage – went into effect.

This affiliate link switch has also been applied to all my titles, so if you’re looking to start a new subscription with The Rational Male or Preventive Medicine please use these links. I’ve also switched the links to the Audible files in my side bar too.

For more info on this please read this article: ACX The Good, The Bad and The Ugly

All that said, please pick up the Audible version and let me know what you think about the audiobook here in the comments.

 

Thanks Sam, and thanks to all of you who make this and all my projects possible.

 

Rollo Tomassi

Male Authority – Be a “Man”

How women and a feminine-primary social order control men by reserving the title of “manhood” for men who comply with female primacy.

In the Manosphere we often discuss the dynamic of men holding the burden of 100% responsibility yet are conferred 0% authority when it comes to intersexual relationships. This didn’t used to be the case. There was a kind of default authority imbued in men that was part of simply being a male under the old social contract. A lot of western societies still presumes this is the case in fact. It’s one reason popular culture presumes such a thing as ‘male privilege‘ exists today. They may even have a case with respect to the Old Set of Books; being a “man” inferred that a male had some degree of power, authority and decision making capacity over the course his life would take, as well as the lives of any women or children or extended family members who were dependent upon him being a “man”.

Responsibility is what defines men to this day, but the utility in this being hammered home into the psyches of men has become something the Feminine Imperative has found very useful in consolidating power in the hands of women. We’re ceaselessly told that responsibility is something men need to assume, but under the old set of books the incentive for a man assuming that responsibility came with a commensurate portion of authority (power). That was what used to earn a man the title of “manhood”; men were expected to possess the competency to produce surplus resources, enough to ensure the security and survival of his immediate and extended family, and then his tribe, his clan, his nation, etc. We still call this “being a productive member of society”, but now the incentives of a default authority that made assuming that responsibility a reasonable exchange have been stripped away along with all the grounding that a family name or tribal identity used to mean to men. In their place is all the same expectation of responsibility, but not even the pretense of male authority that stems from it.

In prior posts I’ve defined power thusly:

Real Power is the degree to which a person has control over their own circumstances. Real Power is the degree to which we control the directions of our lives.

How many men today have real power; power to direct the course of their own lives? As we commit to various aspects of life, family, business, the military, a woman, we incrementally exchange power for responsibility. Wealth often enforces will, but unless we can be one of the moneyed outliers in life there is no true authority granted to men now in exchange for that responsibility. A man who would even presume to use an authority that might still be implied in these exchanges is labeled a tyrant; a vestige of a Patriarchy that’s now painted as a net negative to society. And that’s just the societal level. In a legal sense that man has no authority with respect to his power over virtually every aspect of his interactions with women or a wife. A gynocentric social order’s prime directive has been to remove all vested male authority and by extension almost all power the man has to dierct the course of his own life.

There are numerous ways a feminine-primary social order removes the teeth from male authority today. First and foremost is the social pretense of blank-slate equalism. A default presumption that men and women are coequal agents in every aspect – physical, emotional, psychological, intellectual – is the cover story necessary to remove an authority that was based on the conventional differences between the sexes. To the blank-slate equalist gender is a social construct, but gender is only the starting point for a social constructionist belief set. Social constructionism is a necessary foundation upon which blank-slate equalism is built, but ultimately it’s a means of control. By denying each sex its innate differences social constructionism denies men their innate advantages and strengths. Once this became the normalized social convention it was a simple step to remove male authority.

In order to destroy that authority it was necessary to destroy men’s grounding in the identity of their own gender. The first step was to deliberately confuse men about the evolved nature of conventional masculinity. Thus, masculinity became subjective. Never has the idea of being a ‘man’ more reviled, obfuscated, blurred, ridiculed, demonized and loathed by men themselves. Wait for the “masculinity is toxic” articles to follow the next mass shooting incident. The worst shame, the worst clichéd vitriol, will come from male authors stepping up to apologize to women on behalf of all men for the violent ignorance of what they think is a learned toxic masculinity. It’s these Vichy men who’ve been taught that gender is a social construct, so there’s really no definitive answer to what makes a man a Man. These ‘men’ who’ve been conditioned in their feminine-primary upbringing who are so confused or gender-loathing with respect to masculinity that they feel compelled to believe they speak for all of ‘mankind’ when they apologize for all of us.

Blank-Slate Equals

But none of this works unless men and women are blank-slate equals. One reason a guy like James Damore is hammered down and erased with such zealotry for suggesting men and women are inherently different is because so much of gynocentrism rides on the social belief in the blank-slate. What’s offensive about it isn’t the idea that men and women might be prone to innately different strengths or weaknesses so much as it’s about the entire system scaffolded by the falsity of equalism.

You see, the confusion, the subjectification of masculinity has a design underneath it. This confusion is a means of control; a means of not just denying men authority, but to systematically remove anything inherently male from the whole system. I’ve detailed this removing the man in prior essays so I wont dig into it here, but it’s a means of control in an age when men are expected to know their utility and their role in women’s sexual and life strategies.

As we progress towards a social order based on a consolidated gynocracy it becomes more important that men not only be confused about masculinity, but also that men be dispersed and isolated. Men who would challenge this social order must be made into suspects and the suspicious of an “outdated masculinity” – a masculinity that pretends to be about innate authority based on evolved gender differences. Male Spaces must be outlawed, ostensibly for the misogyny they will surely lead to, but actually because men gathered together as men is a threat to a gynocentric power base. This is why the Manosphere and events like the 21 Conventions are so egregious to the feminine-primary social order; they connect men and their experiences about women. So men must be taught to be suspicious of each other. While masculinity might be loathed or confused, men gathered together can only mean homosexuality – because what other purpose could men exclusively gather for other than to fuck one another?

This is where the facade of blank-slate equalism conveniently slips when it suits the purpose of gynocentrism. Men and women can be innately different, but only on the occasions when innate differences would prove that men are violent, abusive, potential rapists, sex addicts or incorrigible homosexuals. On those occasions, the occasions when it serves the Feminine Imperative, women will gladly agree that Boys will be Boys and men are naturally beasts. Through this caveat in the blank-slate society men can be justifiably hated for being men if only because some nebulous male-chauvinist ‘society’ taught them to be so. So the clichés and the old lies get perpetuated because only a belief in the ‘masculinity-is-toxic’ narrative can justify teaching the next generation of boys to hate their own sex and sustain a gynocracy.

Men must be taught to hate themselves for their maleness. Thus, a form of institutionalized gaslighting of men about the nature of masculinity became necessary, and it is primarily men who sustain it. When men are conditioned to be both gender loathing and suspicious of the worst aspects of ‘masculinity’ in other men the result is a self-perpetuating cycle of policing ones thoughts while policing the thoughts of other men. There’s a default belief that this policing is part of identifying with the feminine that will make these Vichy Males more attractive to women of the gynocracy.

But what makes a man a Man in this social order?

As we’ve moved from a blank-slate basis of gender to an ambiguous, subjective definition of what a man is the Feminine Imperative has found a utility in assigning the title of ‘manhood’ to whichever man best exemplifies this utility to the gynocentric social order. In other words, the more a man meets the shifting needs of women the likelier he is to merit the title of being a “man” or a “real man”. In fact we hear this last one all the time in the memes that serve the Feminine Imperative. A “real man” does [insert whatever serves women’s long term sexual strategy] and Betas gleefully retweet it to prove their quality. In our feminine-correct paradigm, the authority that was inherent in masculinity which allowed men to declare what qualities make a ‘man’ has been casually assumed by women to be tossed around as whim and necessity makes convenient.

In Rites of Passage I elaborated on how, to an older conventional masculinity, Manhood was something merited and conferred onto a boy by his adult male peers. There were rites of passage, rituals, tests and qualifiers that transitioned boys into the world of men. This was a part of his grounding in a tribal belonging that used to at least somewhat direct his purpose in life. To be a ‘Man’ was to be a part of a sum whole – E Pluribus Unum, out of many, one. It was the collective of men who conferred manhood onto another. How this actually played out in real life and the integrity of that collective was always particular to the character of the tribe, but prior to the rise of gynocentrism conferring manhood on an individual was something unique to masculinity.

Today, the Feminine Imperative’s efforts to disempower and subdue men means destroying the legitimacy of the tribal aspects of all this. As I mentioned earlier, men gathering together, and pretending to authority is something threatening to a gynocentric power structure. Destroying, shaming, ridiculing, etc. the whole of men, keeping them dispersed and isolated, meant usurping the authority men had in assigning ‘manhood’ to one another.

Aspects of the old masculine social order, including men’s natural inclinations towards duty and honor amongst each other, have always been dynamics that could be turned to the uses of the Feminine Imperative.

From The Honor System:

Man Up or Shut Up – The Male Catch 22

One of the primary way’s Honor is used against men is in the feminized perpetuation of traditionally masculine expectations when it’s convenient, while simultaneously expecting egalitarian gender parity when it’s convenient.

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.

Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.

In a gynocentric social order both the concept of honor and masculine responsibility is set by whatever is ‘correct’ for feminine utility. If that means only ‘real men‘ do something to satisfy women’s imperatives, it implies that men who don’t are ‘false men’. Those men are outside the tribe called ‘men’ as well as being unacceptable for reproduction, intimacy and love.

It also implies that only women have the authority to bestow ‘Manhood’ on men, and then only for performing specific behaviors or believing correct beliefs as set by womankind. It’s as if women uniquely hold the ‘medal of manhood‘ to give exclusively to men who can qualify for her wanton needs. The authority men used to claim innate legitimacy of in the past is now only legitimate when a woman wields it.

Men need to retake this authority and own it as is their birthright once again. I realize that sounds kind of LARPy but it’s the best way I can put it. One thing the Red Pill has made men aware of is the social machinations of the Feminine Imperative. Amongst Traditional Conservative ‘thought leaders’ a popular idea is that we find ourselves in the intersexual conditions we do today because men have dropped the ball. Men have shirked their manly responsibilities and women are the way they are because not enough men care to correct women’s behaviors. This argument fails on two counts. The first is that it presumes women bear no moral or behavioral agency and as such cannot be blamed for their own participation in our social condition. This presumption, I should add, is actually indicative of exactly the manipulation of honor I mentioned above.

And secondly, more importantly, it presumes men hold an authority they simply don’t have. Even claiming masculine authority would smack of misogyny today. Churchy, moralists pretend that men have a headship / authority that our gynocentric social order empirically contradicts. To paraphrase the MGTOWs, your headship counts for shit when all a woman has to do is call 911 and police will physically remove what you think is your authority from the family home, no questions asked. This is a result of the Duluth Model of Feminism which I’ll be covering in an upcoming part of this series on Male Authority, but the short version is feminism’s design is to remove men, maleness, masculinity from our social consciousness and this begins and ends with which gender has an enforceable authority.

There are guys who’ll challenge this idea of female authority. Red Pill thought emphasizes men disconnecting their sense of identity from a female-correct paradigm. In my own work I’ve stressed that the most important aspect of Red Pill awareness is men making themselves their Mental Point of Origin and this necessitates a realigning of oneself as his first priority. It’s easy to make declarations about how your self-worth begins and ends with you and that no woman can influence that image, and in a way that seems liberating. Like you’re taking at least that much authority back for yourself. But it’s another thing entirely to wrestle with a social order that’s now founded on a consolidated female-primary authority.

In the coming series I’ll get more into this question as well as what men can do to take back the authority of assigning manhood. Thanks for reading, more to come.

The Nature of Power

From Truth to Power:

Real Power is the degree to which a person has control over their own circumstances. Real Power is the degree to which we control the directions of our lives.

Are women attracted to Power? Yes. Why? Because a man who has it is in control of his own circumstances (to the best of his ability). People need to be reminded of this because we tend to think of power as some tyrannical dominance over others. Sometimes power is exercised as such, but that’s not what defines real power.

There exist a set of Beta men who hold this idea because it fits into their self-loathing binary understanding of intersexual dynamics. On my Incels post comment thread there’s a conversation with a 25year old guy who considers himself an Incel and his self-awareness is one that he’s hopeless to be anything else. He believes he has no power and therefore nothing a woman would ever want from a man. As he persists in this belief he’s not wrong.

I’m proud of my commentariat for giving this guy some kind of hope and inspiration, but according to the Black Pilled set all they’re doing is setting him up for failure and disappointment. Because if he attempts to empower himself he’d just be making himself a more efficient pussy-beggar and or/setting himself up for more failure. The game is rigged so stop playing it, right? And even if he had the kind of access to women he wished for ‘the juice isn’t worth the squeeze’ is the circular logic, and he’d only be a failure from within a success – or something like that.

The old saying goes, ‘Everything is about sex, except sex; sex is about power’. But what is ‘power‘? The degree to which a person has control over circumstances that would otherwise govern their lives. But power is always measured by how it fits into a particular context, so in this instance that power is a control over sexual experience, gratification and ultimately reproduction. And really, this is the basis of how Hypergamy has become the socialized, prime-directive that is gynocentrism. What is the latent purpose of a feminine-primary social order? Empowering women to unilaterally control their reproductive circumstances and then as much of their own lives as follows that imperative.

Power is one aspect of attraction (sometimes arousal) for women. I would also say, by this definition, that power is an aspect of a man being Alpha, but it isn’t the only aspect. I can point to a lot of men who have no real power, influence, affluence or even social proof who nonetheless pull women and have women pull him because they have a look that fit a woman’s sexual ideal and/or had an Alpha mindset. I have been that guy.

Power is not a prerequisite for being Alpha, but the appearance of, the potential for, power certainly is. Remember, women are hardwired to seek out competency in men as part of their innate need for security in all its forms. This is why I make the distinction between power being ‘attractive’ to a woman (in the long term Beta Need side of Hypergamy) and not always an element in arousal – though when paired with an arousing man power is intoxicating for women sexually.

The appearance of, or potential for, real power in a man represents competency in his capacity to control the circumstances that would dictate the terms of his life. If a woman is to ultimately pair monogamously with a man, his access to power will ultimately dictate the terms of her life while paired with that man. So it follows that power would be a selected-for aspected of female attraction.

This is probably pretty remedial. “Duh, chicks dig power Rollo.”

Power is a part of that Alpha ideal, but the question to ask is why is power attractive to a woman? This is where militant MGTOWs and Black Pill nihilists show their colors. Most will say it’s because they want control or some parasitic association with a powerful man to further their own ends. In essence it’s about a need to control their circumstances by using a male proxy to exercise their own self-serving plans. It’s all very melodramatic until you pick apart the latent purposes of female power.

From an evolutionary perspective, what these guys think is “power” is really just social dominance, preselection and a good physique. That’s why they’re obsessed with the “Chad” archetype that bullied them in high school. That guy seems “powerful” and made a lasting impression on them because he effortlessly got women and reminds them of what they’re not. Whether or not the guy is genuinely ‘powerful’ in the sense that he’s in control of his own destiny is irrelevant – he has the appearance of what these guys think power should look like and he’s rewarded with pussy for it.

So, what to do? Do the same shit feminists do; change the game and try to convince everyone that they are the real deal and the world that they figured out (really constructed) on their own is the ‘real’ game everyone ought to be playing. Unless you’re Thundercock the Barbarian, which you never are, all you’re doing is trying to be like him, which amounts to you accruing ‘power’, (however they define it) no matter how self-interested you think you are, with the sole purpose of giving it away to a woman – which she will use to more completely own you, because, that’s “just how women are.”

Feminists do the same thing from their own base of interest. They cannot compete for Darwinistic reproductive success with women whose SMV outclasses their own.

Solution: Change the game to suit their lesser capacity to compete; embrace fat-positivity, shame men for their innate sexual choices and expressions, disqualify hot women by disempowering and stigmatizing their strengths. Ban Grid Girls, cheerleaders on TV and remove the swimsuits from Miss America.

All of these are adaptive strategies for increasing reproductive success. The problem is nature confounds these efforts over and over again. The idea is to change the rules of the game; to literally control the reality and context in which it’s played in order to make the ones changing it the superior players. Rather than find the cheat codes to play the existing game in ‘God Mode’ the idea is to just rewrite the game to suit their skills.

Ostensibly, the cover story of feminism has always been about some effort to achieve an idealized state of equality between men and women. This has never been the actual case, but even if we were to presume that this equality was tenable it still requires the players to ignore their strengths and weaknesses in playing the existing game and pretend that a new game, based on contrived rules, is now the true game. The problem is they can never get everyone to participate in the new game. The fact remains that we evolved to compete in a naturalistic game and most people instinctively get this reality even when they espouse a belief in the new game.

Beautiful women will aspire to a feminist-contrived norm, but on a root level of consciousness they understand that their beauty and sexuality puts them above their less beautiful sisters. This again is a form of power. It provides them a control advantage over their life circumstances and their hindbrains wont allow any pretense of a level playing field stop them from exercising it.

End Games

The same principle applies to the ends of MGTOW. I’m not even sure what the consensus is as to what an idealized outcome between the genders might be for a MGTOW mindset. Every time I’ve tried to parse out what happens when enough men go MGTOW that society shifts I’m usually met with some equalist future where women ‘come to their senses’ and take responsibility for their own actions. That and crypto currencies seem to be what the future MGTOW utopia looks like.

I’m not being flippant here. I’m genuinely curious as to what the end state of a MGTOW society ought to look like. Feminists seem to think that egalitarian equalism and gender neutrality, and a world where men and women are coequal agents is a future that’s possible. I’ve read the comparisons of feminism with Marxism and it’s not too far off with regard to their stated future hopes. I don’t buy any of it of course. It’s been proven over and over that feminism is a supremacism movement, but I’m interested in what the hopes are for the the cover story of feminism.

I wonder the same about MGTOW. Both MGTOW and feminism are ultimately interested in power – in the respect that power is the control over the individual circumstances that govern our lives. MGTOW make it very clear that dealing with women is an unacceptable risk (by order of degrees) and that until such time as the risks diminish to an acceptable tolerance they’ll simply ‘go their own way’ and avoid potentially dangerous entanglements with women. Sounds perfectly logical in a male deductive logic way, but what does the intended goal-state look like for MGTOW?

I’ve yet to get a clear consensus on this. Most of it seems to be awaiting an expected societal collapse whereafter women ‘come to their senses’ and somehow realize they really need men and voluntarily relinquish the power they hold today in favor of treating men more fairly. I’m doubtful of how realistic this is, but perhaps I’m mistaken in this being the perceived end game. Women of course would see this as being an abdication of their own interests – a surrender of feminism so to speak, but what does an acceptable ‘truce’ between men and women look like to feminists as well as MGTOWs?

I ask these questions because it seems to me that both movements depend on an adversarial state existing between the sexes. What would the inter-gender landscape need to look like for MGTOWs to deal with women or compete with other men? What would that landscape need to look like for feminism to dissolve and relinquish the abusive power it’s established over the lives of men?