Alpha Widows

As today’s Purple Pill Manosphere tries to sort out what it wants to pick and pull from ideas the Red Pill has been debating for decades now it requires a lot of deliberate misdirection of the old concepts they struggle with. This is actually nothing new. If you look at any of the exchanges I had with Aunt Giggles (Susan Walsh ret.) or various notables from the golden years of this blog you’ll recognize the pattern – Distort the premises of the concepts that conflict with your ego-investments, straw man them, then offer some redefinition of what they ‘really’ mean.

One of these maligned concepts is the phenomenon of the Alpha Widow. I’ve written extensively on this idea for well over a decade now. I’m fairly certain I even coined the term back in my SoSuave days. Back then Alpha Widow was a designation we used to describe a woman’s tendency to become fixated on an Alpha lover she had in her Party Years and still pined for him into her 30s or 40s after marriage. We didn’t just pull the idea out of our asses back then. We came to it because of the overwhelming number of married or LTR men who reported that their wife or girlfriend were pining for old lovers they thought were “the one that got away” or they left them to pursue a new relationship with an old flame.

Back then it was just a useful reference, but it quickly became such a predictable and confirmable phenomenon I thought it deserved more investigation. I mentioned Alpha Widows in The Slut Paradox but it was around this time that Roissy (Heartise) had proposed a simple maxim: 5 Minutes of Alpha Trumps 5 years of Beta. That’s when I decided to look deeper in my own short essay Five Minutes of Alpha. With a Red Pill Lens I began to see this Alpha Widow narrative played out in popular culture. Katy Perry had a song out then called The One That Got Away and it accurately described everything that goes into making an Alpha Widow.

What is an Alpha Widow?

To understand the phenomenon of the Alpha Widow we must look at women’s evolved mating strategy – Hypergamy, a woman’s intrinsic desire to balance the best quality sexual/reproductive male with the best provisioning/parentally invested male. Since a woman’s mating strategy centers on quality in a long term partner(s) women tend to focus on ideals in men. The imperative drive for mate quality extends to both sides of women’s Hypergamous equation; the best genetic, sexual experience and the best long term security potential. Only women are Hypergamous, and Hypergamy never seeks its own level – it is always seeking a better-than-merited exchange in SMV compared to her own. For more information on this concept read False Equivalencies.

When a woman misses the opportunity to consolidate on a confirmed, high SMV (sexual market value) male that man becomes the new standard for what she believes she can attract as a potential mate.

“I’ve had an SMV 8 guy before so in the future no man below an 8 will be my optimal choice.”

Even if a woman’s perception of her own SMV isn’t realistic her Id wants what it believes it can get.

The setting of a mating strategy metric in men is largely a subconscious process for women, but, more often now, high-ego women do consciously acknowledge that one man does (or doesn’t) meet the SMV benchmark of a previous lover. As women have become more comfortable in embracing Open Hypergamy, amongst their girlfriends, on social media, they will readily debate this SMV metric of past boyfriends. The Alpha Widow dynamic is no secret among women. Usually this involves women bemoaning the lack of “eligible” men in their lives when their prime SMV years are behind them. Please note that eligible implies an entitlement to a man who would be an ideal.

This qualification process is a constant for women, and it’s a complement to mens’ Burden of Performance. Women’s Hypergamous filtering process evolved from an Existential Fear of pairing with any man beneath her own (self-perceived) SMV and risking her life on a bad reproductive bet.  The worst existential prospect for a woman is to have her mating strategy superseded and controlled by that of a suboptimal man. 

The flip side to this dynamic is that, evolutionarily speaking, a woman’s subconscious cannot afford to miss out on an optimal Hypergamous pairing. If a woman’s Existential Fear is to be forced to reproduce with a lesser man, the next fear is to lose or miss out out on the opportunity to consolidate on monogamy with a high SMV man. When I talk about how a woman will make rules for Betas, but break rules for Alphas this is the root of that principle. 

As such, a man who exceeds a woman’s SMV, and creates a benchmark of her ‘personal best’ ideal male to breed with and parentally invest with, makes a significant impact on her psyche; sometimes in the long term. When a woman has had this man – one for whom she has genuine, organic desire for – but she cannot consolidate on him (i.e. lock down in monogamy), this represents a critical loss of the ideal Hypergamous/Reproductive/Life strategy option. Mentally this is what a woman will strive in some way to recreate with subsequent men in her life – a return to that ideal state.

This then is the basis of the Alpha Widow:
A mental fixation on the man who made the most significant impact upon a woman as her Hypergamous ideal.

The Fantasy Ideal

Usually this male ideal is an actual man from her past with whom she had some sort of relationship with, but not always. Sometimes the fantasy of that ideal will make a mental impression and sometimes a brief, seemingly insignificant, encounter with an ideal man may be enough to imprint on her psyche. 

Five Minutes of Alpha Trumps Five Years of Beta.

Sometimes the smallest brush with an ‘alpha’ male is enough to trigger the ‘what if?’ possibilities of consolidating on a guy like that. This might be one-night sex, the one guy in the foam cannon party on spring break in her wilder college years, or even just a missed opportunity to fully develop a hoped-for connection at a social gathering. The ‘Missed Connections’ forum on Craig’s Lists are filled with these regrets. All that matters is that the guy, knowingly or not, instilled a sense of Hypergamous urgency that she just knew represented a prospect for consolidating on that ideal.

An Alpha Widow can also be ‘widowed’ from the fantasy of her ideal male. This is fairly common among women who marry early in their Party Years. Most feel like they missed out on having made a good Hypergamous choice (or had it made for them by circumstance or social pressures). That missed opportunity leads some women to be widowed from the fantasy of an Alpha who would have been a better choice. Thus, an ideal Alpha mental model is what she pines for. An interest in romance literature is usually exaggerated in this type of widow. The formulaic stories are a form of vicarious fulfillment of an unrealized Hypergamous ideal. I should also add, this this widow, when married, is a prime demographic audience for divorce porn fantasies.

In any of these instances what’s at issue is the fact that women’s mating strategy always moves them towards a “better-than-merited” SMV exchange and a psychological fixation on the man, or the type of man who best embodies it. It’s as if a woman’s Id is imprinted with the model of the optimal Hypergamous pairing (evolution-wise a life or death proposition) and believes that only in recreating it will that male again save her life. This is the source of that unconscious pining.

Social Enabling of the Alpha Ideal

In 2019 it has never been easier for a woman to explore her reproductive options with an ever-increasing pool of potential Alphas from which to be widowed from. Since the Sexual Revolution western cultures have done little else than facilitate women’s mating strategies. In terms of “sexual liberation” the goal has always been to ensure provisioning and support – the Beta Bucks side of Hypergamy – in order to give women the impression that they have an indefinite window of time in which to find their optimal Alpha man. We see this reflected in the age of first marriages getting older and older. And in the age of social media women take for granted that they can remain sexually viable if not indefinitely, then at least as long as a man would. This facility exacerbates the Alpha Widow effect.

Women will fixate on the “one that got away”, but today we have social conventions in place to pander to that predictable insecurity in women. In fact, there are numerous industries that now thrive on exactly this.

Ladies, will you ever find your soulmate? Our Life-Coaching, our 12 step plan, our positivity training, our magic personality test will help you find him today.

I should add here that the very concept of a soulmate began with women pining for their bygone ideal man. That ‘One’ is much easier to justify cheating with, or agonizing over, if you mix in the metaphysical to aid in rationalizing it. The popularity of Fifty Shades of Grey and Eat, Pray, Love also find their root in the Alpha Widow dynamic. Popular culture tells women they are entitled to that ideal soulmate; and the only way they can remain true to themselves, the only way to live their best lives (even the life they believe God meant for them), is to pursue the ‘ONE that got away.’

The Plan B mating strategy is another social convention that forgives women of the consequences of pursuing that Alpha ideal while concurrently holding on to her next best male option. And lastly, the ongoing normalization of a female-initiated Polyandry is also a social convention predicated on allowing women to hedge their Hypergamous bets with respect to finding that Hypergamous ideal mate.

Misconceptions

The following are a couple of the more common misconceptions critics like to presume is meant by “Alpha Widow”. For the most part these are attempts to straw man the phenomenon with no real interest in how anyone came to understanding the dynamic. 

Alpha Widows are the result of “players” who fiendishly used these poor impressionable women before they left them high & dry

Blue Pill conditioned White Knights in particular use this to build their own heroic narrative around women. Of course, not all women are victims of the Alpha they were widowed by. The first part of this misconception is the presumption that no woman would volunteer for her own widowing; the second is that an Alpha “Player” was implicit in his motives to thoroughly imprint himself upon her. The truth is that any seduction requires a willing participant (Art of Seduction, Greene) and in accordance with women’s mating strategy women will eagerly participate in their own seduction. These are Alpha Widows, not rape survivors. 

The misconception is that the woman being widowed was somehow traumatized by her former lover. The truth is that the more positive the experience was for her the more impactful the widowing is likely to be. If women didn’t think fondly of the “one that got away” she wouldn’t be an Alpha Widow in the first place. The emotional despair some women feel over that Alpha is usually the result of having missed pairing in the long term with a better prospective man than the lesser man she settled on by necessity. 

This is an easy misconception for most Blue Pill men to follow along with because often enough women will refer to their ‘asshole ex boyfriend(s)’ as the man (men) who was responsible for her being damaged. Women in their Epiphany Phase will usually incorporate into it some narrative of their having been used by the Bad Boy Jerk who came before the Nice Guy Beta they found it necessary to settle on. This damaged narrative then locks in with a woman wanting to “do things the right way this time”. Women will often use this narrative as a failsafe to excuse their hesitancy to be as sexually available to the Beta as she was with the Alpha she was widowed from. So, you get a Saving the Best situation for the Nice Guy in the relationship and he’s apt to believe her claims of being damaged by the asshole who had her before he did.

Self-righteous Beta men love this damaged by the Player narrative because it allows them constant opportunities to prove to his woman how positively different he is compared to the asshole Alpha she’s still covertly pining for.

• “Alpha Widows” are just men making shit up and thinking the worst of women because they’re bitter and burned.

Yes, it is entirely possible that despondent Incels may exaggerate the phenomenon of the Alpha Widow to rationalize their giving up on women. This still doesn’t invalidate phenomenon. This misconceptions is generally dropped by critics of the Red Pill who’d rather attack the source than have to address a concept that rattles their comfortable Blue Pill understanding of women. That said, I understand how it might be convenient to disqualify the concept based on the bitterness of the individual piecing together why his wife or girlfriend still seems to be having a relationship with her ex even if just in her head. Self-loathing Incels will then use this as an excuse to give up for the same reason they believe Hypergamy is this insurmountable obstacle to their connecting with juice they don’t want to bother squeezing for.

For the record, no, not all women turn into Alpha Widows. All women are Hypergamous, but buffers and learned self-control have historically been the checks and balances needed to protect against this Alpha Widow dynamic. The problem is that these buffers are popularly considered sexual repression of women today. Women simply wont police the worst aspects of their mating strategy and any interference, personal, political or social, that would prevent a woman from exercising her Hypergamous sexuality is viewed as misogynist, sexist repression.

Statistically women with more sexual partners have a higher incidence of divorce and find it more difficult to form healthy attachments in LTRs based on their partner count. Men do not appear to follow these stats or dynamics, why?

Because men and women have different evolved mating strategies and priorities. Men, it appears, have a much easier time compartmentalizing the sex act and separating it from the emotional aspect women apply to sex. Men’s obsession with pornography is a good illustration of this, but it is reflective of the differences in our evolved mating strategies developed in our ancestral past. Men found it necessary to breed quickly and then move out – ejaculate and evacuate.

However, in a social order where Hypergamy is unbuffered women have more access to more men and have more opportunities to be imprinted by Alpha men while in their peak fertility years than in any other era before. This abundance of reproductive opportunities, and a lack of any social stigma or moral reservations are putting women into a position where their Blue Pill husbands turn their denial into hate for the ‘Players’ who violated and ruined their ‘soulmate’ before he came into her life. They refuse to acknowledge that in most cases his girl eagerly chose to give herself to the man she told her husband was a ‘Player’ from her past.

Blue Pill married men have the hardest time accepting the idea that their wives may be Alpha Widows for a man that came before them. They struggle with the possibility their wives gave a part of themselves to a guy that they’ll never experience, so denial and anger becomes their ego’s protection.

They throw shade at the men who have the Game to seduce women (who enjoy the seduction as well) because they “ruin women for great guys like him”. Thus, they turn it into a moral issue for those men or a personality flaw because it absolves their wives of their modern mating choices.

– Illustration, Stefan Schmidtz

“The Believers” vs. The Empiricists

I’ve been meaning to do a post about this for a while now, and given the present ideological schism in the Manosphere (still searching for a better term) I thought reposting this would be relevant to the discussion. This is from an old Purple Pill Debate thread on Reddit. I was made aware of it by Rian Stone about a year ago and I’ve returned to it often enough in commentary and Tweets that I felt it deserved a post and a discussion of its own here.

Now, I understand that the definitions of what constitutes a red pill understanding versus a blue pill outlook are always going to be subjective to the individual guy. The “red pill” and the “blue pill” have become so distorted recently that as terms, as loose brands, they’ve become effectively meaningless. Anyone who reads my work or has heard me opine about these terms already grasps what my own interpretations are. However, far too many disingenuous actors have entered this community of late and all have an interest in shifting those definitions to cater to their pet ideology. In fact, converting the Red Pill to be interpreted as an ideology rather than a praxeology (or a heuristic if you prefer) founded in an objective understanding of intersexual dynamics has been their primary goal.

All this redefining has done is (deliberately) confuse the purpose of understanding gender interrelations by inserting ideology into the mix. Often this is an effort at reprioritizing how interpreting intersexual dynamics ought to discussed. Most often it’s a conflict of the ‘correct’ way of approaching the interpreting of observable facts & data. So moralists believe in one goal for the interpretation while objectivists see another. The result is we talk past one another. Then one disavows the other, goes off to broadcast what he thinks is truth – according to their origination premise – and builds a brand based on that redefinition of “the red pill” according to them.

You’ll get a better understanding here (emphasis my own):

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Red Pill and Blue Pill people end up talking past each other because they cannot even agree on what they should be debating about. The sets of values they hold are completely disjointed. They cannot even agree on what a “debate” is, and what the goals of a “debate” are.

Red Pill people generally bring the following assumptions to a debate:

  • They believe that there is exactly one reality, and that truth is what accurately describes that reality. The better a statement describes reality, the more true it is. They are factual absolutists.
  • They believe that whether something is “good” or “bad” is a matter of opinion, and that all systems of morality are things societies invented to get a result, and it is therefore pointless to argue about whether something is “evil” or not, instead of about what effect it has. They are moral relativists.
  • They believe that the goal of a debate is to establish what the facts are, and how this knowledge can be used to control outcomes. They argue about what is true.
  • They believe that debates are a cooperative process between two or more people who have the shared goal of achieving a more accurate picture of absolute reality, and that, while people may stick vehemently to their positions, they can also reverse them on a dime if new information comes to light, because the only real attachment is to the truth. They believe debates occur between theories, not people. Thus questioning someone’s character is off-limits, because it is irrelevant.

Blue Pill people generally bring the following assumptions to a debate:

  • They believe that reality is subjective, and what is “true” is simply a matter of who you ask. What is called “truth” is simply a codification of someone’s perspective, and it is therefore pointless to argue about what is “true“. They are factual relativists.
  • They believe that there is exactly one set of moral laws, which human beings have gradually discovered in a historical climb towards ethical perfection (or degeneration). Certain people are ethically better or worse based not only on what they do, but also on what they believe. They believe that different ethical systems exist, but they can be ranked from ethically worst to ethically best based on a sort of meta-ethics whereby they can be tested for degree of compliance with the one absolute set of ethics that underlies reality. They are moral absolutists.
  • They believe that the goal of debate is to establish what is morally better, and what everyone should do. They argue about what is right.
  • They believe that debates are a competitive process between two people, who each have the goal of establishing their views about right and wrong by attaining a state of moral ascendancy over the other person. They believe that anyone who changes their views is revealing a flaw in their moral character (because their previous views were not morally correct), and must thereafter relinquish the moral high ground and submit their actions to the moral judgement of others (usually the person who won the debate). They believe debates occur between people, not ideas, for the precise purpose of establishing who should be allowed to set standards for the behavior of others (because they are morally superior). Thus, questioning someone’s character is not only relevant, it’s the whole point.

This is why Blue Pill adherents think “those Red Pill guys” are “misogynists” or bad people. Because they cannot imagine an analysis that does not occur for the purposes of judgement, much less one that doesn’t include any idea about what people “should” do.

This is why the Red Pill insists that the Blue Pill are willfully blind. Because, to them, anyone who doesn’t admit the truth must be unable to perceive it. They cannot imagine anyone not caring what the truth is.

This is why Blue Pillers keep thinking that Red Pillers are trying to restore the Dark Ages. They cannot imagine any group with shared views not having one moral agenda that they wish everyone to abide by.

This is why Red Pillers think that Blue Pill adherents must be hopelessly bad at understanding human social structures. They cannot imagine anyone not wanting to do things in the most effective possible way.

Here’s an example of this kind of misunderstanding in action:

Here we see an interaction between RP and BP regarding age of consent laws.

  • RP’s primary objective to propose an algorithm for making legal judgements about consent or lack of it, which he believes will best serve what the majority of people desire to see these laws do. He looks at the issue as an engineering problem, and he proposes a solution.
  • BP’s objective is to establish whether or RP is a bad person. If he can be gotten to agree to a statement which BP thinks of as diagnostic of “evilness”, then the debate can be won, and anything RP says can thereafter be dismissed as originating from an evil person.
  • BP says “All this so you can justify getting laid.”. BP thinks RP is trying to “justify” something according a set of moral rules, because to BP, every act has a moral valance, and anyone who wishes to do anything must at least be ready with a moral excuse.
  • RP has been arguing, meanwhile, about which metaphors best illustrate human social and mating dynamics. RP does not address the issue of right or wrong at all, and seems to believe BP is engaging with him on factual level.

Thus RP and BP cannot even agree on what the argument is about.

RP thinks right and wrong are a matter of opinion, and BP doesn’t care what the facts are.

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I imagine the discussion thread for this post is going to get pretty heated. However, I want to point out that a lot of what I’m seeing in the Manosphere at present is rooted in factual relativists attempting to establish what the “Red Pill” ought to mean to people, and thereby redefining it to suit their goals of couching any objective discussion in moralist terms.

What’s happening is that factual relativists want the Red Pill to be about what’s right or wrong according to their ideological bent. So they will bend over backwards to reinterpret what is actually an objectivist exploration of intersexual dynamics to fit their ‘interpretive headspace’ – or they will simply write off the Red Pill wholesale and say “Those Red Pill guys are just bitter, negative, misogynists” without a hint of their own irony.

Example: The realities of Hypergamy aren’t right or wrong, they simply are. In any of my numerous essays outlining Hypergamy, and for all my attempts to dispel the misconceptions about it, I’ve never once stated that Hypergamy was ‘evil‘ or that women’s nature is evil because of it. It’s simply a reproductive strategy that manifests per the realities of women’s nature and needs.

The factual relativists responds to this in two ways: First, is the nihilistic approach (Black Pill if you must) – Hypergamy conflicts with their personal interests and ideological bent. Thus, Hypergamy, or women’s inability (or choice) to police it for their betterment, or humanity’s betterment are evil. Second, is the approbation approach – “You talk about Hypergamy too much (or at all), it must be because you’re fundamentally a bad, damaged, morally compromised person.”

A debate never really occurs between these headspaces because the goals of the debate are never the same. Now, add to all this that factual relativists are appropriating the ‘red pill’ as their own “Brand of Me” and building revenue streams around their ideological interpretation of its original intent. Any counter argument proffered by factual absolutists is not only a challenge to their ego-investments, it’s also interpreted as an attack on their livelihoods.

In 2015 and again in 2018 I made this point:

It’s my opinion that red pill awareness needs to remain fundamentally apolitical, non-racial and non-religious because the moment the Red Pill is associated with any social or religious movement, you co-brand it with an ideology, and the validity of it will be written off along with any preconceptions associated with that specific ideology.

Furthermore, any co-branding will still be violently disowned by whatever ideology it’s paired with because the Feminine Imperative has already co-opted and trumps the fundaments of that ideology. The fundamental truth is that the manosphere, pro-masculine thought, Red Pill awareness or its issues are an entity of its own.

Unfortunately, this is where we are at today in the modern ‘Manosphere‘. The reason I’m attacked with accusations of enforcing some ideological purity tests for the Red Pill is directly attributable to the mindset of the factual relativists; whose livelihoods are now dependent upon the redefinition of whatever the Hell the “Red Pill” means to them or should mean to those they broadcast it to.

So, I become a ‘Cult Leader‘ because their minds can only think in terms of ideology. Again, the factual relativist never leaves the ideological Frame in which they believe the debate takes place.

The New Paternity

The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment.

Law 32, The 48 Laws of Power, Robert Greene

I was reminded of this quote as I listened to a woman talk over me on the Pat Campbell show a couple weeks ago. I’ve written several essays regarding the uglier aspects of Paternity and by discussing them I’ve discovered that the evolved realities of how men and women regard paternity is always a touchy subject. I’ve given a lot of thought as to why this is recently.

Before I dig into why I want to throw out a quick caveat. I’m likely going to make people uncomfortable with this. A lot of ego investment is involved in our sexual strategies and the beliefs that underpin them. That means when someone is critical of them it’s hard not to take it as an attack. Robert Greene was right, anger does follow disenchantment when you strip the veneer off beliefs you built a lifestyle on. Just know my intent here is not to attack anyone with what follows. I only want to explore some sensitive material.

As of this writing I’m half way through reading the book, Promiscuity by Tim Birkhead. If you’re a Red Pill evo-psych wonk like me I highly recommend it, but be prepared. If you still cling to comforting Blue Pill idealism about monogamy this material will challenge your presumptions about the nature of men and women’s sexual strategies. It’s a clinical, evolutionary, exploration of the mechanics of promiscuity in animals, however, it explains a lot of unpleasant truths about men and women. What I’ve read thus far confirms a lot of what the Red Pill has been considering for almost two decades now, and this is the objectuve stuff critics like to paint as “negativity”.

If you lean towards the nihilism of the so-called Black Pill this book will give you all the fodder you need to sink deeper into your coma of hopelessness – so be warned. Personally, I’ve found it fascinating and it’s pulling threads for me that I didn’t even know needed unraveling. However, in doing so, just my voicing the mechanics of how promiscuity is intertwined with men’s existential fear of paternity is enough to get me into trouble with people who’d rather not think about such things. Both libertine hedonists and virtuous conservatives will have a problem with the questions the book asks.

Men and women’s sexual strategies are fundamentally antagonistic towards the other.

A long time ago I was asked to write a post about whether I believed Game was Adversarial. And while I don’t think Game necessarily needs to be adversarial (seduction requires a willing participant), the existential fears of men and women are at odds with the other.

Men’s biological, masculine, imperative is to spread the seed – unlimited access to unlimited sexuality. Men’s compulsion for pornography (over centuries actually) is the most obvious confirmation of this. I’ve made this observation a few times before; men’s sexual strategy, as a result of our biology, is inherently ‘r‘ selected. Because men can potentially reproduce thousands of times per ejaculation, and because men’s investment costs is far lower than women’s in reproduction, men’s most pragmatic, inherent strategy is an innate drive for unlimited access to unlimited sexuality.

Women’s sexual strategy is inherently ‘K‘ selection because women’s reproductive investment costs are so high. Gestation, nurturing, provisioning and protection of offspring are a few of the evolutionary imperatives driving women’s innate sexual strategy. Thus, Hypergamy becomes a woman’s prime directive in that strategy. For most of a woman’s life she is the sexual selector while the male is the performer. This selection priority changes as a woman’s sexual market value decays and a man’s value increases, or as defined by her circumstances, but the innate presumption that ‘men perform, women choose’ is the evolved framework in play.

But women’s sexual strategy is dualistic in nature. Women are far more promiscuous than most men would idealistically like to believe. Women evolved to consolidate reproductively on the best genetic potential in men and the best parental investment potential. In the Red Pill we euphemistically refer to this dynamic as Alpha Fucks / Beta Bucks. This is the foundation of women’s sexual strategy; ideally pairing in the long term with a man who definitively satisfies both sides of the Hypergamous equation.

The main themes in Promiscuity are sperm competition, the prevalence (and concealment) of female promiscuity (men’s is pretty well expected) and the evolutionary expediency cuckoldry. All of these themes are considered in animals ranging from worms to human beings, but also in respect to general evolutionary function in these themes. My interest in this stems from how it relates to a Red Pill understanding of intersexual dynamics.

My first consideration: sperm competition is a highly contested theory and I’m not a microbiologist. People have a variety of ego invested beliefs riding on whether theories hold up on either side of the sperm war debate. This is a contentious arena of science that’s had social influences try to cover up inconvenient truths or redirect focuses to avoid unraveling those ego-investments. I’m laying this out here because I have no doubt critics will try to dismiss even the questions that point to ugly truths that don’t align with their ideals.

That said, there are many interesting evidences that imply an evolved function in sperm competition. For instance, there are studies showing that men who return to a pair bonded woman after a long separation tend to produce more ejaculate and higher sperm count when they copulate after that separation. This then dovetails into another theory; in the case of multiple male copulations with a female, the last male to copulate with her tends to be the one to successfully conceive with her. If you’re interested in the hard evidence for why human beings are not naturally monogamous, this is your book. Monogamy is a social adaptation that has the latent function of (ostensibly) ensuring male paternity.

Most of the concepts surrounding sperm competition point to one thing – sperm competition in men evolved as a contingency to women’s sexual selection process and their need for concealed promiscuity to pragmatically effect it. As I said, men and women’s sexual strategies are antagonistic towards the other. When one’s evolved interests gains the dominant position the other adapts a contingency. In a Red Pill perspective I see the advent of Game in the age of mass communication as one of those contingencies. There are many others older than Game though.

All of this points to the fundamentals I outlined in Sexual Selection & The Existential Fear: insuring paternity is men’s evolutionary prime directive, even at the biological level. Women’s cuckoldry of men (in its various forms) is an evolutionary adaptation to insure that women’s sexual strategy – ultimately unlimited access to the best genetics and the best provisioning – supersedes men’s strategy. Socially enforced monogamy is also a strategic positioning of men’s reproductive greater good; though, in today’s sexual marketplace, that old advantage has become a crippling liability for men. Legally enforced monogamy (i.e. marriage in its various forms) has been transitioned to an insurance of women’s provisioning needs.

This is the nuts & bolts of the antagonistic nature of out competing sexual strategies. However, in later stages it is in our evolutionary best interests to parentally invest in our offspring. For men this entails the risky prospects of investing in children they didn’t sire. The antagonism between intersexual strategies is more easily observed before pair bonding (in your single days) in a couple, but these strategy conflicts persist into the formation of a long term relationship. The Red Pill adage, “Marriage is no insulation from Hypergamy” has never been more accurate.

Ideally, a pair bond would be found in a long term union of a man and a woman where the compromising of either’s sexual strategy serves to ensure the survival of the offspring created by the two. As I’ve always said, men and women are better together than we are apart, but nature, it seems, prepares us for a less than mutually beneficial union. We have evolved reproductive failsafes that are influential in our belief sets.

The Cardinal Rule of Sexual Strategies:
For one gender’s sexual strategy to succeed the other 
gender must compromise or abandon its own.

This is an important maxim to keep in mind here. Even when a loving couple consciously prioritizes their relationship, parenting and family above their visceral natures, that nature pragmatically adapted for a conflict between strategies. In The New Polyandry I proposed that in our present gynocentric social order. women’s sexual strategy is the socially preeminent one. That is to say, we are taught to consider the fulfillment and support of women’s sexual strategy to be the ‘correct’ one for both sexes to prioritize.

On the surface this seems like the most progressive, socially stabilizing strategy to follow. Who’s going to argue against family creation being the foundation of a functioning society? We’re conditioned to think that fulfilling women’s strategy should also be men’s priority because it serves this noble end – family creation – but there’s a lot more to it than what we’re expected to focus on.

In contrast, men’s sexual strategy and even the idea that men’s interests would be a consideration, is demonized in gynocentric society. As a result men’s adaptive strategies are manifested covertly in other ways.

Provider Dads

Prior to the Sexual Revolution a woman having a child out of wedlock was scandalous. The stigma of becoming a single mother was something of a deterrent against the worst effects of women’s Hypergamous nature. Social and religious mores were a check and balance against ‘illegitimate’ births and incomplete families.

Today 40% of children are born out of wedlock. All the stigma of the prior generations have been replaced with women embracing single motherhood as a badge of honor. On a social scale heroism replaced shame, and women laid claim to a right to motherhood irrespective of whether a father was present or even necessary in the formation of a family. Child rearing shifted from a marriage based model to a child support based model.

This Fathers Day the predictable denigration of negative biological father caricatures versus the noble step-father ‘manning up’ to save a single mother’s family were in full effect on Twitter. In a post-SexRev world, in a gynocentric society, the (Beta) male who consolidates and fulfills a woman’s sexual strategy by accepting the parental investment responsibilities of another man’s children is lauded as a hero.

And that’s the connection I’m making in reading Promiscuity; women’s sexual strategy is the socially preeminent one in an era that’s expanded a local sexual marketplace to a global one. Unfettered Hypergamy, Alpha Fucks / Beta Bucks free from consequence, is what has defined our gender narrative since the late 60s, but in doing so it’s cunningly raised 2-3 generations of men to seeing their participation in women’s reproductive imperatives as a form of Game. In Beta Game and the Adaptations series I outlined how men will adapt social and behavioral contingencies to improve their chances of reproduction (getting laid). Men will readily adopt new methodologies to meet new reproductive challenges presented to them by women. However, there is also an adaptive, self-convinced, belief set that results from the conditioning presented to men in that adaption.

A prime illustration of this ‘programming’ just occurred last weekend. In this era Father’s Day has become an occasion to lift up single motherhood to reinforce the idea that a mother is the only parent necessary in the development of a well rounded child-to-adult. We no longer celebrate fathers. Instead we hold up single mothers and by association the heroic men who “stepped up and became a better father than any biological father was willing to be.” These heartwarming tales of the dutiful Beta who assumed the parental investment responsibilities of irresponsible or abusive ‘biological fathers’ abound on Fathers Day.

This narrative serves two purposes; first, it reinforces the blamelessness of the single mother’s complicity in bearing the children of the horrible biological father. At the same time it builds her up as a wise matron for choosing the dutiful Beta who was willing to fulfill the parental investment / provisioning role that the biological (Alpha) father would not.

Secondly, it reinforces the social convention that prompts Beta men to see fulfilling that role as a means to his own reproduction. The gynocentric social order loudly broadcast, across all forms of media, the idea that men who assume the parental investment responsibilities of other men – men who single mothers chose to breed with – are the highest form of hero. The provider “dad” to celebrate far above that of the male who only provided his sperm is the necessary element to maintaining Hypergamy as the socially correct sexual strategy.

I’ve proposed in the past that women no longer look for, nor expect to find, the man who best embodies the ideal aspects of Alpha Seed and Beta Need. There are only two types of men in the global sexual marketplace: the man women wish to reproduce with and the men women wish to be the provider of their security with. As social media and a feminine-primary social consciousness expands this distinction between Cad and Dad becomes more defined. In response to this reproductive reality men willingly settle into these roles as an adaptive sexual strategy.

Strategic Pluralism Theory

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

From a woman’s perspective, the ideal is to attract a partner who confers both long-term investment benefits and genetic benefits. Not all women, however, will be able to attract long-term investing mates who also display heritable fitness cues. Consequently, women face trade-offs in choosing mates because they may be forced to choose between males displaying fitness indicators or those who will assist in offspring care and be good long-term mates (Gangestad & Simpson, 2000). The most straightforward prediction that follows is that women seeking short-term mates, when the man’s only contribution to offspring is genetic, should prefer muscularity more than women seeking long-term mates.

from Why Is Muscularity Sexy? Tests of the Fitness Indicator Hypothesis

Men today are adapting to the New Polyandry by adopting the role and the rewards inherent in accepting themselves as either breeder or provider male.

This is the new Beta Game then; forgive and absolve a single mother of her sexual strategy and the consequences of it if it means a higher likelihood of reproducing with her in the future. The price for potentially siring offspring with a single mother is assuming the parental investment responsibilities of a (Alpha) man who can exercise his own sexual strategy successfully. For some men this entails the risk of never passing on his genes to the next generation. It means the man we are supposed to hate on Fathers Day will have his genetic legacy ensured by the same Beta males who vilify him at the expense of their own reproduction.

When I’ve made these ugly facts apparent to men and women on Twitter I’m told how callous I am for viewing things so viscerally. “I think it’s noble for a guy to adopt a single mother’s children” is the basic idea. But why do we believe this is a noble, humane, act on the part of a man?

Just 60 years ago single mothers were to be avoided. Providing for ‘bastard’ children was a shame until the Brady Bunch made the idea a bit more popular. Now we hold up being a supportive step-dad above the status of an actual biological father. Why?

Because our social order has successfully convince 2-3 generations (in only 60 years) that fulfilling a woman’s sexual imperatives is the highest good a man can do in his life.

This is one example of how our feminine-primary social order effects women’s sexual strategy (and life strategies) in a societal scope. Mothers provide sexual access to the Beta Provider who completes her reproductive imperatives sometimes at the cost of his own reproductive interests.

In the next essay in this series I’ll be exploring another “new” social convention that effects women’s reproductive imperatives.

Choose Wisely

Potential vs. Struggle

“Women don’t care about the struggle. They wait at the finish line and fuck the winners.”

Rich Cooper

This is a popular belief in the Manosphere today. Hypergamous stress is so intense that women have turned into mercenaries with respect to vetting the men they’ll accept to plan a future with. I’ll admit, a lot of well-meaning Red Pill men believe women’s Hypergamous Filter is necessarily amoral if not overtly cruel. The ill-informed critics of Hypergamy believe in a binary extreme. They presume that all those Red Pill guys are self-defeated by the idea that all women are prostitutes and only “out to get theirs“. This is simplistic ignorance of the concept of Hypergamy meant to dissuade the curious from Red Pill truths that they refuse to process. But do they kind of have a point though?

Virtually every extreme of MGTOW and the Mens Rights Movement have some open variation of how Hypergamy is a straight jacket and

Why bother with a woman for anything other than a short term fuck if her Hypergamous nature will just predispose her to jumping ship to the first guy who comes along with a bigger dick or a bigger wallet?”

I covered all of these is detail in Hypergamy – The Misconceptions a while ago in case you’re curious as to why these are unfounded, and more often deliberate, misunderstandings of women’s nature. And no, that doesn’t mean I’m backpedaling on anything I’ve ever written about Hypergamy.

A couple weeks ago I got wrapped up in a Twitter exchange about the conflict between whether women indeed wait for the winners at the finish line or they make calculated bets about a man’s future potential.

From a pragmatic point of view I’m very much inclined to agree with this assessment. Yes, it makes women seem overly mercenary with respect to Hypergamy, but I’ve said it as much myself in any number of prior essays:

Women can only willingly want to please a man whose Frame is the dominant one. You’ve got to have that world established that she wants to enter and become a complementary, supportive (of you) and willing participant in. This world-building takes time. Women evolved to seek competency in men. Hypergamy cannot afford to bet all of a woman’s genetic legacy on a guy who has “potential” – they want the proven commodity. This is one reason women look for men older and taller than they are. More importantly, you need a woman who is playing on your team, not against you. And sadly this is the state of marriage promoted by the Feminine Imperative today. Egalitarianism doesn’t promote complementary cooperation, it promotes an adversarial state of competition between husband and wife.

The Marriage Game

In a purely evolutionary context it’s true; because a woman’s sexual market value – and ultimately her only agency with men – is perishable Hypergamy cannot afford for a woman to waste her time on a ‘good bet‘. This truth is a basic, Darwinistic, rule for women’s sexual strategy.

Despite all the social conventions to make them believe otherwise, women’s hindbrains know that their sexual agency and prime fertility window in life is limited. This creates a degree of urgency in a woman as she gets closer to, or ages past, the Wall. This understanding necessitates tradeoffs, but optimally a woman would prefer not to take chances with her reproductive future – and ultimately her life’s future.

For the more nihilistically inclined men of the ‘sphere, this Darwinistic determinism seems like a reproductive death sentence. If women only fuck the winners at the finish line, and you’re a loser, you may as well give up and go jerk off, right? This defeatism is a core tenet of the Black Pill.

All that said, a lot of people disagree with this assessment:

Jack knows I love him, but he is living with a girl much younger than himself. While I think that’s cool, and proof of Red Pill concept, he is actually living out the point being made here. Statistically, women tend to prefer men who are 5 to 7 years their senior. Another aspect of women’s evolved mental firmware is the natural attraction to older men as prospective long term mates. Women know that it takes men longer to mature into the genuine value that her Hypergamous Filters test for. An older rich man is always more believable than a younger rich man. Women tend to pair with a man their senior because Hypergamy doesn’t need to wait on his potential when he’s already a proven commodity.

Most of the criticism in this thread centers on exaggerating the age of “marriageable men” to the point of absurdity, but women do look for long term security as a prime requisite of the men they hope to pair for life with. There is a root-level presumption in women, correct or not, that an older man will have established the status and resources a woman needs in a long term partner. In fact, our feminine-primary social order shames men for not preparing to assume this role of security provider for women by a certain age (usually 30ish).

Alexander is also a good friend, but I’m going to disagree with half of his assessment. Women don’t readily recognize potential in men. In fact most of them are piss poor at it. This is because they’ve been socially conditioned to focus more on themselves (and exacerbated by their innate solipsism) than be concerned with making a good assessment of men’s potential for future success.

Now, before you think I’m siding with the Hypergamous nihilists, this did give me pause to step back and assess my stance on women reading men’s potentials to provide for their future security. And that last part is the most important because women’s sexual strategy has two parts: Alpha Fucks – short term sexual needs – and Beta Bucks – long term provisioning and security needs. It’s the latter that we’re discussing in this debate.

Women want to fuck the winners in the short term, but they will also assess a man’s potential for the long term.

Hypergamy cannot afford to wait for 100% perfect confirmation of a man’s Alpha status before she has sex with him. This Hypergamic bypass is actually one vulnerability women have with respect to well calibrated Game.

The Epiphany Phase Revisited

In the essay Women’s Existential Fear I also made the following proposition:

The Existential Fear in women is that their innate, Hypergamous Filter, their Feminine Intuition, might be fooled, and by being fooled she may either die or have her reproductive potential compromised for her lifetime by bearing and raising the child of man who is a suboptimal Hypergamous choice for her – a man who exerted his will over her Hypergamous choosing filters.

Making Choices

All of this presumes that a woman is in some way testing for a man’s potential. Even women’s autonomous shit testing is a confirmation of this. So yes, women do look for potential in men. Some better than others. The Hypergamous Filter is an imperfect tool which is exactly why women needed to mystify their feminine intuition in popular understanding. Men had to be kept in the dark as to a woman’s motives because their filters have always been intuitive guesswork. This is a vulnerability that men might exploit – with good Game for instance – if women were ever honest about it.

Not all women can fuck the winners so they have to make calculated bets on men. This is also a reason women rely on social proof and the preselection cues of other women. If other women find a guy to be a ‘good bet’ it provides her a short cut to getting to intimacy. Again, Hypergamy cannot afford to miss out on a socially confirmed ‘good bet’. And yes, this is also a vulnerability in women’s vetting process that men with good Game regularly exploit.

So, the tradeoff is this: when a woman is at her peak sexual market value (SMV) she has the leisure to fuck the winners at the finish line. The more her SMV decays the fewer her options become, and the more likely it is that her necessity requires her to make a ‘bet’ on a man’s future potential. This is the primary reason women opt for the Beta in Waiting around her Epiphany Phase. Necessity forces her to go with good potential.

One of the ways feminism and female-primacy sabotages women’s ability to vet for good potential is in the mythology surrounding their sexual viability as they get older. Social conventions constantly reinforce the false idea that a woman’s SMV is indefinite – and by extension her agency over men should also be indefinite. This is why Blank Slate idealism and Social Constructionism are a preferred mythology for women. Without the Blank Slate a woman would be forced to accept the evolved realities of her sex. The Blank Slate is a prime source of women’s solipsistic denial of her own nature.

Turnkey Men

Do women care about the struggle? Do women ever appreciate the sacrifices a man must make to facilitate their own realities? I explored this topic a long time ago in Appreciation and I’m still going with my old assessment, no.

It may be that a man of Rich Cooper’s age, affluence and status only attracts the ‘finish line girls’ because he’s already a made man. He’s an attractive catch because he’s already a proven commodity. Thus, he tends to attract women who are looking for a ‘Turnkey’ man with an established world into which they want to move.

I should also add that most middle aged women, past their sexual prime and well past any long term potential they may’ve had themselves universally look for the ‘Turnkey’ man – once they’re done playing cougar immediately after their divorce. This is another illustration of women’s sexual strategy from the post-Wall side. Alpha Fucks – Beta Bucks never changes, only the context does. Post divorce women go through a second Epiphany Phase right after the divorce. Play cougar and fuck the fun college guys if they can because it’s easy, but be on the lookout for a ‘Turnkey’ winner who’s still ignorant of his Blue Pill conditioning at 45.

Whether it’s a woman in her late 20s or a post-Wall ‘mature woman‘ a man’s struggles to become her ideal is largely irrelevant to her. WHile women are speculators with respect to men it’s the end result of those struggles that’s the operative for her. Almost every woman who disagreed in the Twitter thread above all had some success story of how their brilliant feminine intuition led to them investing in the man they’re so proud to call a husband now. None of them were about how they made a horrible mistake in betting their future on a losing horse. So it’s important to see how the results skew for women.

Women will readily make claims on Relational Equity as an insurance against his leaving her later, once he’s achieved that potential. His struggle and her bearing through it with him is only important in that it produced the positive results she’d hoped for. That ‘dedication’ of seeing it through is her relationship insurance. It’s why women despise and reinforce the “trophy wife” meme. It’s prime indignation to have a man betray her speculation on him by rewarding a younger, hotter, tighter woman at the finish line.

Your struggle is her burden despite you having to bear it under duress of her abandoning you if you failed. Women will never appreciate the sacrifices a man makes to facilitate a reality, her sexual/life strategy, she believes was always her due. You just did what you were supposed to do as a man. Women believe it is their due to pair with a man who is worthy of her social media inflated ego. If that sounds harsh remember that women regularly bemoan the lack of men who are their “equal partners” in both money and education well after their prime SMV years are past.

Finally, the reason the finish line metaphor is apt is because more women than ever are postponing marriage in the expectation that ‘Turnkey’ made men will be waiting and available when they hit 31-33 years old, rather than investing in men with good potential in their early to mid 20s. Doing so would mean sacrificing their peak SMV Party Years when someone like Sheryl Sandberg convinces them to wait for the ‘Right Guy‘. It’s simple pragmatism for a woman not to bet her reproductive future on an unproven commodity so early in life. If she does, and it works out for the best, she’s practically sainted by the Sisterhood for her prudence and sacrifice for him. Behind every great man is a woman, right?

But if she chooses unwisely and her life goes to hell she’s wasted her own potential on a bad bet. Social conventions can mitigate this of course. Men can always be blamed for her downfall, but she’s still saddled with the consequences of that bad bet. And it is exactly these consequences of a bad Hypergamous choice that the Feminine Imperative will bend all its power to legally and socially insure against for women (i.e. legal abortion, child support laws, #MeToo, the Duluth Model of feminism).

All of this is why women are pushing their decision to marry, if at all, back to older and older ages. The average age of first marriage today is 27-28 for women, and the overall marriage rate has been in free-fall for decades now. This is why. This evolved dynamic is conflicting with our present age’s social imperatives for women and the falsehoods they are conditioned to believe about their sex from the earliest ages.

If you liked this topic you can also listen to my discussion about it with Donovan Sharpe here:

The Existential Fear – Men

You need to understand WOMEN HATE BETAS in fact they hate them so much that they would prefer to work soul destroying jobs to support themselves than attach themselves to a Beta provider that wants to fuck them and impregnate them with his shitty beta genetics.

Incubus Rising

This was a comment that I meant to include in last week’s essay, but I’m glad I saved it for today’s article. It serves as a good starting point for men’s Existential Fear. If there’s one buzz-term that’s been bandied around by women since the rise of feminism it is “fear“. Men fear this. Men fear that. Men feel “threatened” by a strong woman. More recently it’s, “Men fear working with women today over concerns of workplace sexual misconduct.” So, I want to state here from the outset that I’m using the term fear in both these essays for lack of a better one. But what really gets the point across?

“Rollo, why does it destroy my soul to imagine my ex-wife / ex-girlfriend banging another man? I can’t sleep because I’m imagining her giving up herself sexually to a new guy.”

Some variation of this question is something I get a lot from guys I counsel who are going through a breakup or divorce. Sometimes it’s from men who’ve been separated from the woman for a long time. This is to be expected from Blue Pill conditioned men, but even guys who are Red Pill Aware will still feel the rage of infidelity even after the breakup has been official for years. Guys will tell me they wont even go out socially or associate with friends so as not to be in the same space as their ex for fear that they would do something rash if they saw her with another guy. There’s just something in their DNA that’s unsettling about imagining their ex giving herself willingly to another man – and they’re conflicted because the fem-centric world tells him he’s “insecure in his masculinity” for his possessiveness.

I can remember the same anxiety after I’d mercifully split from my BPD girlfriend. Even years after it was all over I’d still have nightmarish dreams about her. What the hell was that all about? What is our subconscious trying to get across to us with this?…

“Why am I so jealous and suspicious of my wife / girlfriend cheating on me? Should I feel bad that I root through her texts and IMs? Am I just ‘insecure in my masculinity’ if I feel like that? Why am I so possessive?”

This is another common one I get from men I counsel. I detailed a bit of this in Gut Check. Our subconscious mind has a way of warning us when our ‘aware’ mind is unaware of, or ignoring, the inconsistencies in our peripheral awareness. We’re actually much more aware of our environment than we appreciate, we simply refuse to acknowledge these inconsistencies. More often than not that denial is conditioned into us for purposes that aren’t always in our best interests. And sometimes it’s outright manipulative of male nature.

In Gut Check I related a time in my life where I had instinctively been suspicious of my wife because my instinctual awareness turned on the warning lights in my head. I had no rational reason to believe my wife was cheating on me, but I had a very real, evolutionary, reason that my instinctive mind would be suspicious of infidelity. Millennia of evolution has written anti-cheating failsafes into our mental firmware.

“Why are DNA tests illegal in some countries? Why is it illegal for a doctor or their staff to tell a “father” that the child he thinks is his own really isn’t biologically his? Why do we legally protect women’s cuckoldry?”

More and more we are seeing feminine-primary social conventions and legislation crop up that can only have one purpose – the systemic disempowerment and disenfranchisement of men’s interests in the reproductive process. The cover story for this Removing of the Man from any semblance of reproductive authority is what I call the Cult of the Child. I’ll be publishing a full essay on this soon, but the short version is that anything that serves women’s sexual strategy is always deemed to be “in the best interests of the child.” The interests of children has become the shield of what is really the interests of women’s sexual strategy.

For decades now, feminist ideology has successfully convinced most western societies that what serves the female reproductive interests is always what serves the a child’s interests. Men are superfluous at best, and pose a danger to the child at worst. This presumption is rooted in the Duluth Model of feminism, but women’s sexual strategy always comes at the cost of the reproductive interests of the man/father. I wrote about this in Children of Men. There is an open war on paternity today, but as with all intersexual conflict we need to look deeper to determine what the latent purpose of that conflict is all about. What interests are served in unilaterally disenfranchising men from the reproductive process?

Existential Fear

The answer to all of these questions finds their root in men’s Existential Fear – All men have an evolved need to determine and ensure his paternity.

Ascertaining paternity, and ensuring his parental investment is vested in perpetuating his genetic legacy, is the prime directive of men’s existence. This is a male imperative that virtually all higher order animals share.

Despite what many blank-slate academics still promote, men and women are different. Contemporary thinkers would have us believe the sexes are more alike than not, but the truth of it is we are different in fundamental ways that most equalists are uncomfortable admitting. Yes, we are the same species, but the fact remains that our differences, and in particular our sexual strategies, conflict in profound ways.

The Cardinal Rule of Sexual Strategies:
For one gender’s sexual strategy to succeed the other
gender must compromise or abandon its own.

In last week’s essay I outlined the the Existential Fear women hold in their evolved unconscious – that of the Hypergamous doubt. “Is this guy the best I can do?” is the question that their hindbrains ask. Since the time of the Sexual Revolution, and the systemic Fempowerment that followed, women have collectively used this authority to ensure the preeminence of their sexual strategy (Hypergamy) in our social order. I outlined many of the resulting social changes we see were the result of this in last week’s post, but this preeminence came at the cost of men’s interests and influence in the larger, meta-conflict of the Cardinal Rule of Sexual Strategies.

Men’s evolved reproductive interest is very simple; ensure that the child a woman bears to him is his actually his own. Up until the last 60 or so years patriarchy, true, legitimate patriarchy has always been the order of society. Despite the ignorance of feminists protesting it, patriarchy has been a beneficial aspect of our advancement as a species since we formed tribal hunter-gatherer bands millennia ago. But that patriarchy depended on a simple doubt that formed men’s base sexual strategy – ensure his genes were passed into the next generation.

There are two ways a man can achieve this outcome. In The New Polyandry I explained men’s Strategic Pluralism Theory:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

Essentially, men follow an ‘r’ or ‘K’ reproductive strategy according to their (perceived) sexual market value (SMV). Since a majority of men fall on the low SMV side of the reproductive equation social conventions that served those men’s reproductive interests had to be developed and standardized. The resolution of men’s Existential Fear needed to be instituted and standardized to ensure the largest number of men could be relatively certain that the children they sired were indeed their own.

A lot is made of women’s reproductive costs in academia. In a fem-centric social order it pays to focus on women’s suffrage/victimhood narrative. But, men bear reproductive costs in this equation as well. Men’s biological imperative is unlimited access to unlimited sexuality. Our best shot at sending our genes into the next generation is ‘spreading the seed’. Our biological hardware is made to do just this, but there are costs and obstacles to solving the reproductive problem. And the easiest solution for men has always been exercise their direct control over women’s sexual strategy. Imposing our natural strength (in many forms) on women has historically ensured that it’s women who were the ones to compromise their sexual strategy in favor of men.

Patriarchy & Monogamy

Socially enforced monogamy was the least barbaric of those compromises, but in this century destroying that monogamy has been a priority for the Feminine Imperative. In theory, socially enforced monogamy was the most beneficial mating strategy for largest number of (low SMV) men to solve their reproductive problem. But the fact remained that it was still an exercise of control over women’s Hypergamous natures. In essence, monogamy worked for men, and it was beneficial as a compromise in parental investment for women, but it also assumed direct a control over women’s sexual selection process.

Patriarchy and monogamy answered a woman’s Hypergamous doubt for her, and that is the crux of women’s Existential Fear – to have the control of her Hypergamy, her selection process, and ultimately the cost associated with that choice determined for her. This fear is exactly why the primary goal of feminism has always been the maximal unlimiting of women’s sexuality and the maximal restricting of men’s sexuality. It seeks to replace the social-scale compromise of the Cardinal Rule of Sexual Strategies with the total capitulation of the male strategy. Today, the Gynocracy has achieved this almost entirely.

But for one sex’s strategy to succeed, the other’s must be compromised or abandoned. For a gynocentric social order, only men’s abandonment of their own strategy is acceptable – and this abandonment insists men deny the evolved imperative of their own Existential Fear – insisting on paternity.

In the evolved scheme of things men’s reproductive best interest involves sacrifices. When a man commits to parental investment with a woman he takes on sunk cost risks. The time he spends investing himself committed to one woman and the children they produce comes at the cost of reproductive opportunities with other women. Women’s sexual strategy necessitates he compromise or abandon his biological imperative. Naturally, both men and women have adapted ways to circumvent monogamy to optimize their sexual strategies (infidelity, short-term breeding schema), but the basic equation is the same; if a man is invested in one woman it limits him from seeking other (potentially better) reproductive opportunities. If you want to know why Plate Theory irks women so much look no further.

The only way this compromise of sexual strategy can be advantageous to men is if he can be relatively assured that the child he’s raising is his own. This is where men’s Existential Fear of paternity fraud begins. He cedes his own strategy and the sunk opportunity cost for reproduction in exchange for the certainty that he’s invested in a child that bears his name and his blood.

I call this men’s Existential Fear because denying men the certainty of paternity presents the same existential anxieties as a woman’s control of Hypergamous doubt taken from her. Women fear the idea of being forced to birth and raise the child of a suboptimal man not of her choosing, while men fear the idea of being deceived into raising a child not of their own genetic lineage. And until the advent of DNA testing only a woman could be certain that the child was her own.

This is root level stuff here. So important was the determination of paternity for men that an obsessive concern for it was written into our mental firmware. The risks of falling for paternity deception was that important, and the men who evolved this compulsion were selected-for. The reason we Mate Guard, the reason our hindbrains default to jealous suspicions, the reason we cannot bear the thought of another man mating with our woman is rooted in the fear of investing ourselves in a child not our own.

In the previous essay I mentioned the natural revulsion response humans have towards things that are inherently harmful to us. A reservation or revulsion of snakes, spiders, feces, rot and necrosis are part of the evolved firmware we’re born with. I would also argue that the revulsion women feel towards “creepy” (low SMV, Beta) men and the revulsion men feel towards “slutty” women is part of this. Both these revulsions are adaptational protections against our respective Existential Fears. Each represents our Instinctual Interpretive Process letting us know what our ancestors had to avoid.

The Mentor

“But Rollo, isn’t it a noble thing to adopt or mentor a child that is not your own?”

I get this response a lot when I discuss this, and yes, it absolutely can be when the choice to do so is of your own making. In fact, the reason adoption/mentoring seems such a noble undertaking is exactly because it requires a man to repress his natural concern for his ow paternity. Kinship affinity will always play a role in men and women’s relationships with the next generation. Human beings are innately tribal and familial because tribalism promotes the advancement of selected genes. So repressing this innate predisposition is exceptional, maybe even noble depending on the social context, but it is so because it requires a man to ignore his natural wiring. For what it’s worth, I think multi-generational mentorship in Red Pill awareness is going to be a new imperative in the coming decades.

It’s just this pushing past our natural, evolved, concerns about paternity that’s been the operative dynamic of the Feminine Imperative in consolidating power. The human revulsion response can be molded. Usually this is through some form of operant conditioning. Revulsion can even be conditioned to be associated with pleasure. The Feminine Imperative has been remolding men’s evolved need for paternity to its own ends for some time now.

The popularization of ‘Poly Relationships is one of the more recent redirects of men’s paternity need. As I mentioned above, the goal state of the Feminine Imperative is ensuring that women’s sexual strategy – and anything that foments it – is the socially ‘correct‘ imperative. Men must become more like women if they want to be accepted by a social order defined by women’s experiences. Men’s sexual strategy is only acceptable when it serves a woman’s purpose, so men’s existential imperative of ensuring paternity is always going to be in conflict with women’s strategy. A man insisting on his own paternity and the perpetuation of his name is in direct conflict with women ensuring she chooses to breed with the best specimen and be provided for by the best male she can lock down.

This being the mechanics of it, it comes as no surprise that the social conventions of this era encourage men to abandon that evolved need. We make “heroes” of men who marry the single mother and assume the parental investment costs of the man she chose to breed with. A fem-centric society makes this a noble responsibility – “He Manned Up for the loser who wouldn’t take that responsibility” – all while ignoring the simple fact that this ‘hero’ is only completing women’s Hypergamous imperative. And it’s come to the point that a man abandoning his sexual strategy is part of women’s expectations and entitlements of Beta men.

For the men who insist on their own strategy, the message is one of shame. Only a man who’s “insecure in his masculinity” would think that a child would need to be his own. In fact, the very title of “father” is offensive to a social order based fulfilling women’s imperatives. Father’s Day must become, ‘special persons’ day‘. Men should never insist that a wife assume his last name. And of course, DNA testing to determine paternity (even in light of life threatening illness) is to be discouraged if not outlawed.

Now You Know

In The War on Paternity I explored a lot of the ways our feminine-primary social order ensures women’s sexual strategy stays the operative one. Our divorce laws, our child support and custody laws all center on one thing – making sure women’s imperatives supersede men’s need for paternity certainty. Even when a child is not biologically a man’s, he has no right to know the truth, but he has every expectation to be financially and emotionally responsible for the “best interests of the child.”

Going forward I think the Red Pill aware man must embrace his existential need for paternity – and do so fearlessly. If a new beneficent patriarchy is to take root then men will need to reject the social conventions that insist a woman’s sexual strategy be the preeminent one. I think mentorship of the next generations of young men should also be emphasized, but I think this needs to be a conscious decision of the men doing so. Today we have the decision to be a ‘cuckold’ made for us proactively and retroactively by women and a feminine-primary social narrative. If you’re an adoptive father then I salute you, but understand, at least you had the decision to make yourself. Most men’s decisions to be the step-dad only amounts to him acquiescing to supporting the decisions of women. 43% of births today are out of wedlock, either electively or based on a bad decision by that mother. We also call single mothers ‘heroes’.

My advice to men today is to be aware of the game you’re involved in with respect to how your need to know paternity is being used against you. That need is well known to the Feminine Imperative and has always been a threat to its interests. Make your own decisions to mentor based on that knowledge and never marry a single mother. If you do so understand that your sacrifices of this paternity need will never be appreciated by women. You may believe it’s the “right thing to do”, the moral choice, but in doing so you absolve both the woman who made her decision for you and the biological father of their total responsibility (and the underlying evolutionary reasons) to consequences of that decision.

Remember,…

WOMEN HATE BETAS in fact they hate them so much that they would prefer to work soul destroying jobs to support themselves than attach themselves to a Beta provider that wants to fuck them and impregnate them with his shitty beta genetics.

Are you really willing to accept that your paternity need counts for so little? Are you willing to accept this truth and fulfill a woman’s life strategy in spite of it because you believe it’s your moral imperative to do so?

The Global Sexual Marketplace

Before I launch into today’s essay I want to throw out a few caveats. The first is a reminder of my long-time policy of dealing with issues of race, politics and religion; and that’s to say it’s my practice leave these topics to other blogs and other writers unless those topics cross over into intersexual dynamics that are pertinent to Red Pill awareness. I feel like I need make this clear as I’m going to get into issues of race and how intersexual relations are modified by these issues today. It’s always been my belief that the shared input and related experiences of men of all races, cultures and nationality is one of the greatest strengths of the Red Pill. So it’s with this in mind that I think we need to address some of these experiences.

What got me on to this topic was the video I’ve linked above here today. As most of you know I’m not a proponent of the idea of a “Black Pill”. That is the ‘black’ part of understanding the harsh realities of what Red Pill awareness opens men’s eyes to. Accepting the uglier nature of intersexual dynamics and how it plays into today’s sexual marketplace is often something that drives some men to a kind of despondency. It can be really depressing to have Red Pill awareness destroy your long-held Blue Pill ideals – particularly when those ideals helped to give you a sense of hope in spite of your instincts telling you something different.

When I was at the 21 Convention last October I had a discussion with Dr. Shawn Smith about the nature of the Blue Pill. His question to me was something like “Don’t you think that some guys need at least a little Blue Pill to keep them going?” I’m paraphrasing here, but I’ve actually touched on this in a few prior essays. In essence, it should follow that human beings can’t handle too much ‘reality’. This is why we look for escapisms and turn our otherwise rational minds to something like faith. The human mind tries to remain hopeful in the face of dire realities; which also follows evolutionarily. Those humans who stayed optimistic in the face of crushing reality didn’t off themselves in despair and consequently passed on their genes.

That’s the nuts & bolts of it (yes, I know there’s more to it), but is this a feature or a bug in today’s realities? Willfully choosing conscious ignorance while your rational mind knows the truth can lead to despondency and depression. It’s the observer effect – observing a process will change that process – only, you’re playing that game with yourself. So, is a little bit of our Blue Pill conditioning a good thing if it gives us a hope that keeps us alive?

I’d have to say no. Because once you unplug from the Matrix going back to that ignorance is really impossible. Something in your hindbrain knows the truth about the fantasy you construct for yourself. Again, it’s playing the observer effect on oneself. And it’s just this simple truth that makes a lot of guys who are unprepared for the anger and nihilism that comes from Red Pill disillusionment to come up with things like a ‘Black Pill’.

But this essay isn’t about dealing with that despondency. I’ve already written that essay in A New Hope. This essay is about one of those ugly truths that Red Pill men have to evolve new adaptations for. You see, there is no ‘Black Pill’ – there is only the space in between a man dealing with his despondency about a harsh Red Pill truth and his crossing the abyss to accepting that truth and doing something with that information to better his life.

Local vs Global SMP

Watch the video I linked here. It’s by Black Pill 101, a channel that specializes in exactly the harsh realities of Red Pill awareness I mentioned above. It doesn’t pull any punches and for that I’m in agreement with them. Men deserve the unvarnished truth; without it they founder. This video outlines the innate difficulties Asian men face in the Global Sexual Marketplace. One of the most common requests I get for counseling is from Asian or Indian men asking me to help them improve their game. Many of them believe I have some Game solution to their getting laid with an SMV 6-7 they know from work. Many of them think they might have a chance with a modest SMV 6 if they either had some specialized technique or they could simply earn another $250K annual salary.

I honestly feel for Asian/Indian men in this respect. When I read about Aziz Ansari’s #MeToo’ing I read with morbid fascination watching his story play out with another ‘cute’ (SMV6-7) white girl. This is the stereotypical interaction. With my Red Pill Lens I saw a girl conflicted by her attraction to Aziz’s social proof (celebrity) with her visceral reaction to becoming intimate with a guy she simply wasn’t all that aroused by. This is just my personal experience, but I’ve counseled Indian (and a few Asian) men who all share a very similar frustration – they really want to get with a white American girl but they are sexually invisible to the vast majority of them.

Black Pill 101 lays out this frustration from Asian men’s perspective. If you happen to be an Asian or Indian man I’d encourage you to add your own experiences in the comments here. But from my own interactions with these men the story revolves around their investment in locking down an average white woman. They aren’t looking to spin plates. They want an LTR with a girl and most of them tend to fixate on one they know from work or a friend of a friend. Maybe that lean towards monogamy is a cultural thing, but they all seem to set their sights on the average, seemingly attainable, American girl. And almost universally they are relegated to the ‘friend zone’ or the go ‘Black Pill’ in frustration.

I’m going to look at the bigger picture here while I try to answer why this is so commonly case. In our tribalist, hunter/gatherer ancestral past our naturalistic sexual marketplace was limited to what a very localized group of individuals had to offer. We might’ve lived in groups of 100-150 ‘natives’ of our tribe. In that tribe maybe there were 10-12 females who would’ve been potential breeding/pairing candidates for a young man.

There are general arousal cues that are universal to all humans across cultures. Natural cross-culture beauty standards is something that’s been widely studied since the mid seventies – globalized beauty standards and physical prowess cues – however, the context in which those cues are expressed are (were) buffered by whatever that localized sexual marketplace (SMP) can realistically manifest.

Example: Height in men something universally agreed on as attractive/arousing for women. This is a globalized attraction cue in women. Girls all over the world overwhelmingly prefer a man to be taller than they are. This is an evolved preference because the survival implications are that a taller man is (generally) an easily identifiable aspect of physical prowess. Height implies a capacity for protection, an imposed dominance, and is a signifier of presence in a male dominance hierarchy. Whether this is the actual case is irrelevant. All that matters is that a woman’s preference for tall men to breed and pair with.

The average height of a Filipino man is around 5′ 4″. Prior to the Spanish colonizing the Philippines all Filipino women knew of men was that 5′ 4″ man. And to the 4′ 11″ average Filipino woman that was attractive. A 5′ 6-7″ man was a giant by the local SMP standards.

But the global SMP standards are simply ‘taller men are more attractive’. So when the Spanish/Western peoples came to the island it introduced Filipinas to a new standard: the 5′ 7″ Spanish man. Now the globalized SMP began to modify the local SMP. Then, eventually, along came the first 6 foot tall Caucasian European guy. Then the first Black man, etc. Gradually the localized (previously tribally-defined) SMP to include the new possibilities of women breeding/pairing with men outside their own tribe.

Localized Contingencies

This is only one easy example of how a globalized standard of what defines the whole of the sexual marketplace redefines, and often replaces, the localized standard of attraction/arousal for women. There are many other ways this out-tribe influence introduces a new global standard for the SMP. This can include force as well as by invitation or local social norms shifting to accommodate the new global SMP. When a tribe is conquered by another it forcibly alters the other’s sexual marketplace standards (War Brides).

As such, societal standards shifted to favor social practices that defended the local SMP integrity of that tribe. This is nothing groundbreaking – tribalist humans have been creating social and religious contingencies to buffer agains women’s Hypergamy, and to solidify the integrity of the local SMP for millennia. And these norms affect both the men and the women of that culture.

Cultural norms that forbid intermarriage (really interbreeding) of women with out-tribe men are common, but there are also:

  • Prearranged Marriages
  • Guarding/Prioritizing Virginity
  • Buffering Against Hypergamy
  • Socially Enforced Monogamy

I should also add that there is the Samson Contingency which is a buffer set against (powerful) men taking out-tribe wives. It may’ve been acceptable to have sex with out-tribe women (rape or prostitution), but for the integrity of the tribe, that man was only to form lasting bonds (via marriage) from within that tribe. This kept vital resources within that tribe.

A Modern SMP

In an upcoming essay I’ll be exploring the deeper reasons why Blank-Slate Equalism is so difficult to purge from our present-day social order. However, I need to detail a bit of this now. We live in a feminine-primary social order (the Gynocracy), but without the Blank-Slate much of the preconception of it collapse. One reason Blank-Slate Equalism remains a social norm (despite a world of empirical proof that destroys it) is because it serves to disguise the ugly realities of a sexual marketplace defined by human evolution. Particularly so in an age of expanding SMP globalism. It’s not just culture, politics, ideology and socioeconomic considerations that are tied to globalization; a global scale sexual marketplace is following among all of this.

In the age of global mass communication our localized (tribal) SMPs are replaced with a global standard. That global standard destroys the old local SMPs, but it also selects-out the men who don’t measure up to its standards. This is something I think most MGTOWs and all Incels instinctively know: according to the global SMP selection criteria there are some men who will simply not be selected-for. If the Black Pill 101 video about how Asian women don’t select Asian men for mating opportunities is any indicator, I think Asian and Indian men are facing this head on today.

Now, I expect the first rebuttal to this proposition will be that the present, global SMP is a reflection of Westernized beauty standards and horribly distorted expectations. Asian/Indian men seem to want nothing to do with the native women who are ruthless in expressing that they want nothing to do with them. What globalized demographic is really left for these men? The same might be said about socially inept white men seeking an easier sexual marketplace in Asian women. All of this is simple deductive adaptations men will naturally resort to when it comes to solving the problems of sex and reproduction.

I’m totally accepting that there is a societal influence in all of this. However, I think the incentives to look into the opportunities that a larger global SMP offers is still based on Darwinistic principles. Even Western romanticism is still founded upon natural female arousal cues that define the larger SMP. The global SMP is rooted in the naturalistic, evolved (not socialized) elements that trigger arousal, incentivize parental investment and play off women’s dualistic sexual strategies (Alpha Seed/Beta Need).

The Global Social Order

Finally, I want to point out that while our expanding globalization has given rise to a global SMP, that expansion is rooted in Gynocentrism. Since the time of the Sexual Revolution an unfettered, unconstrained Hypergamy has dictated this global sexual marketplace. The world-scale SMP is driven by women’s prime-directives, not men’s. As women are afforded more authority to direct society, their reproductive interests are what defines the global SMP. And all unchecked and unbalanced by any male interests. This is important to consider when we see the old tribalist, local SMPs decay to extinction. The checks and balances on Hypergamy that existed in the past were the creations of a smaller localized SMP. One that was familiar with the risks and results of allowing men and women of that particular tribe to reproduced without thought to the integrity of the tribe.

This is why Blank-Slate Equalism, as big a lie as it is, is so necessary to maintaining the unfettered Hypergamy that the global SMP is based on. Without its social constructionism, without its presumption of coequal agency, the Gynocentric power base is replaced with conventional, evolved gender norms that would favor men’s influence in the global SMP. Gynocentrism needs Blank-Slate Equalism to disguise its authority and influence. Notions of ‘Equal Value’ and social constructionism are needed to cover the ugly Darwinsim that unchecked Hypergamy thrives in.

Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

Little Big Head

One of the dichotomies I consistently see in the manosphere is the differences in how men approach the importance (or feigned unimportance) of sex. I got a bit sidetracked in last week’s essay. I was planing on writing about this phenomenon when I saw the need to explore how it impacted a larger social narrative. So, let’s consider this essay an addendum to The New Polyandry.

How men publicly and privately prioritize sex is always something that leads to a judgement call about that particular man, how he lives his life, and what it says about his integrity. If you openly make sex a “big deal” in your life, or you acknowledge its importance in intersexual relationships, you open yourself up to men’s Beta Game virtue signaling. The presumption is that if you were a real Alpha sex is just something you should have mastery over. If sex is at all important to a man, and he expresses this, that guy runs the risk of being seen as “obsessed with sex“, a “pussy beggar” or in someway less of a man for allowing sex to control his decisions.

Why is this the perception?

Two weeks ago I had a lively debate with the producer of Pat Campbell’s morning show. While we did have other topics to hit on that morning, she and I dug in and talked about how “sex is the glue that holds relationships together.” You can listen to the full segment here if you like.

As I mentioned last week, the notion that men need sex is nothing I haven’t covered in the past. In You Need Sex I made a case for the importance of sex and how it was, until recently, something that constituted part of a man’s life experience. Now it seems that being a sexless virgin at age 40 should be considered an accomplishment by certain factions in the manosphere: 

One very common dismissal of Red Pill awareness I read from Blue Pill men is this feigned, blasé indifference to sex.

For the most part this false-indifference is really a conditioned, response couched in Beta Game. The idea is for the Blue Pill guy to promote the public perception that he’s above his sexual impulses in the hopes that any girl within earshot (or reading his comments online) will recognize his uniqueness in not letting his cock do his thinking for him. From a male deductive logic standpoint it makes sense to the feminized male – women have all told him how off-put they are with guys who only think about sex, so he’ll identify with the women he’d like to get with and “not be like other guys.”

“All that Red Pill, PUA shit is for guy’s who obsess over sex. They only go to the lengths they do to get laid and never see the bigger picture. You don’t need sex you know? You wont die from not getting laid.”

[…]Thats the Beta Game behind the “you don’t need sex” Buffer, but there’s more to this rationale than that. Technically the Beta reasoning is correct; physically, you’re not going to die if you don’t get laid. You could probably masturbate to relieve yourself or live a sexless existence due to a physical disability and live a productive life as satisfying as you can manage it. If you don’t know what you’re missing or if a sexual substitute does the job, what’s the difference, right? The line of reasoning is that if it isn’t food, water or oxygen it isn’t really a necessity for existence.

You’re All Obsessed!

Self-righteous Blue Pill men always look to make their necessities into virtues. It also helps the men who fall on the 80% side of the Hypergamous Pareto curve to convince themselves and others that their sexual strategy – one that follows enforced monogamy – is the moral one; or the logical, common sense one absent the moral context. If you cannot get laid yourself, at least you can make getting laid into an ‘obsession‘ for the 20% of men who can. By doing so you encourage the 20% of men, who women desire to fuck, to police themselves and women by adopting your own, self-superior, one-woman-per-man sexual strategy.

Pretty much every MRA I’ve listened to, most Traditional Conservatives and a few MGTOWs, like to qualify men who can get laid as being in some way obsessed with getting laid. We’re told how morally superior they themselves are for essentially thinking with the big head instead of the little one, thus confirming their own part in a monogamous sexual strategy. As I mentioned in the last essay, a majority of men tend to fall on one side of the Strategic Pluralism Theory with respect to their sexual strategy.

Low SMV (sexual market value) men are basically forced to invest in one woman at a time if they are to successfully reproduce. This is the basis of a socio-sexual order founded on enforced monogamy. The larger pool of men benefit reproductively if the majority of men can be relied upon to follow the dictates of socially accepted, socially enforced, form of monogamy.

In the past this emphasis also had a culling effect on the worst aspects of women’s Hypergamous tendencies. If all men – including the 20% who could enjoy many women – agreed to play by the old social contract and adopted monogamy as their sexual strategy (in spite of being able to reproduce outside it) then more men would have the opportunity to reproduce. Furthermore, women’s Hypergamy would also be forced to accept lower SMV men’s monogamous strategy as a buffer to worst aspects of their own.

In the past, religious and social mores used to act as a buffer against Hypergamy, but the compromise for women was that they could expect to have the Beta Bucks provisioning aspects of their Hypergamy more or less provided for by the majority of men who adopted this strategy. In an evolutionary sense, protection and provisioning are already an integral part of the male mental firmware. But all of that went out the window after the Sexual Revolution, unilaterally female-controlled hormonal birth control and the socio-sexual/socioeconomic landscape that sprang from the Fempowerment narrative.

Today there is a radical imbalance between the old social contract upon which enforced monogamy was a key element and the new social contract dictated by a gynocratic social order that places women’s sexual strategy well above that of men’s. So it’s small wonder that men would revert back to 80% of low SMV men insisting on, and shaming, the 20% of high SMV men comply with a sexual strategy that women readily confirm isn’t in their best interests. 

On the male side of the strategic equation a majority of low SMV men cannot afford to have Alpha men playing by the rules of polygyny.

That polygyny is really a form of female-directed polyandry (see last week’s essay), but to the 20% of men who enjoy the benefits of falling on the enthusiastic consent side of Hypergamy it just makes sense to go with it. As such, low SMV men are compelled to find ways of discouraging these Alphas from following their r selected sexual strategy. They realize women will want, and pursue, Alphas. And in a polyandrous socio-sexual order based on the Alpha Fucks side of Hypergamy low SMV men drew the shortest straw.

Intrasexual Combat

When Beta men shame women for wanting to fuck Alpha men it has the effect of making those Beta men seem more insecure. In a feminine-primary social order one of the highest crimes is to attempt to challenge Hypergamy in any way. Even in a religious context, to challenge Hypergamy is to be guilty of repressing women’s sexuality. Today, just this impression is conflated with ‘toxic’ masculinity.

In truth, it would never occur to most low SMV men to shame women for their sexual strategy because they know that in doing so they reduce their own chances of reproduction. Women simply deem them ‘losers’ in the SMP (sexual marketplace). They become scolds, or worse, they become men who are “insecure in their masculinity” because they confirm their low SMV status in doing so. In today’s socio-sexual environment men policing women’s Hypergamy is a lost cause.

The solution then becomes an effort to disqualify the Alpha men they compete with by changing the rules that “real men” are supposed to play by. If you can’t win the Game, change the rules to better fit your strengths.

The ‘Real Man®‘ becomes the guy who exclusively invests himself in one ‘Quality Woman‘ – just like they do.

The apex of masculinity becomes whatever definition best aligns with what they believe they represent.

The’Real Man®‘ is the guy who best fulfills a woman’s, often duplicitous, sexual/life strategy by adopting the K mating strategy of socially/religiously enforced monogamy – just like they do. Oh, and the Quality Woman becomes whatever woman whose necessity compels her to agree with and adopt that strategy (Epiphany Phase).

The Real Man®‘ is the guy who plays by the old social contract rules of enforced monogamy, so more Betas might have a better shot at reproduction. True ‘Manhood‘ becomes a title Betas now feel qualified to bestow on other men; just as women also do with men who help complete their Hypergamous life-strategies. 

Trads vs. The Playboy Lifestyle

In order for Beta men to effect this reigning in of the Alpha men women want to tame and breed with, the high SMV man must be demonized and disqualified from the SMP for following his sexual/biological imperatives. The most common way to do this is by conflating his strategy with a degenerate hedonism. he must be made to seem as if he’s not in control of his sexual nature. So the effort becomes one of building an archetype around the ‘Playah‘ – A man who would be a bad long term bet for women’s Hypergamy because he lacks self-control. For this straw man character his little head does the thinking for the big head making him unreliable as a prospect for parental investment.

If enforced monogamy defines the accepted SMP, and women are presumed to be coequal, co-rational participants in it the ‘Playah’ needs to be cast as the outsider. The latent message is the same intrasexual combat method women use with ‘slut shaming‘; the ‘Playah‘ is a bad bet for long term security even if he is the guy women want to fuck.

However, that Playboy is a cruel reminder to low SMV men that they’ll never be able to fully exercise their own masculine imperative – unlimited access to unlimited sexuality. The closest the majority of men will ever get to this is online porn; which of course is why it’s so popular. There is a reason why 68% of Christian men watch porn. They understand that it’s the only viable substitute for their sexual imperative that they’re likely to experience in this lifetime.

While MRAs and MGTOW tend to reserve a special hate for ‘Playahs‘, it’s the Trad-Con mindset that is the most vocal against the Playboy lifestyle. There’s an overarching need amongst Trads to confirm their ego-investment in locking themselves into  enforced monogamy. 

There’s two complications to this:

First, Trad men (and women) tend to superimpose their religious and social belief set on their own sexual strategy. It’s a sin if they don’t accept monogamy as the standard. Today, this belief is a vestige of the old buffers that used to guard against either sex getting too far into their primal sexual impulses and strategies. It’s much easier to impose your sexual strategy on other men, effectively policing their strategy, if it’s ‘God’s Will’ that everyone behave according to that old social contract. I should add that this is the primary reason most Trad men suffer the worst from having their belief in the old set of books destroyed by Red Pill truths. It is galling for men who’ve invested their whole lives in the old social contract to have it vividly disproved by ‘Playahs’ (and women’s behaviors that confirm it) who understand the new social contract well enough to make it work for them.

Second, there’s the self-fulfilling idea that a man who opts for the traditional monogamous lifestyle is in some way more progressive or evolved, or life-satisfied than the ‘Playah‘ with the option to enjoy his non-exclusive sexual strategy. These are the guys who play up the ‘sour grapes’ Law of Power:

Law 36 – Disdain the things you cannot have

If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.

MRAs and Trads alike don’t like being reminded that sex has always been an integral part of a healthy life experience for the majority of men who’ve ever lived on this planet. However, to them, sex is almost always a reward for desired behavior that they believe women expect of them. For most of them sex is always transactional so they never live out any frame of reference of having sex with a woman in a validational sense. It’s likely that they will never experience sex in any other context than the transactional. This is simply one of the visceral realities of a Darwinian sexual marketplace. As such, this pretext colors all of their understanding about what is, or should be accepted as, a legitimate sexual strategy – which unsurprisingly is his enforced monogamy strategy.

“Meaningful” Sex

The low SMV majority have many contrivances to corral uncooperative Alphas to adopt their sexual strategy. However, there’s also an involved necessity to convince themselves that their Blue Pill conditioning is the best sexual strategy that would benefit everyone if we’d all just see the validity of it as they do. To effect this they apply a subjective “meaningfulness” to their enforced monogamy (K selection) and “meaninglessness” to pursuing men’s biological imperatives (r selection) or the Alpha sexual strategy.

As a result, low SMV men tend to deemphasize the importance of sex in life. I asked this in the introduction; why is there a perception that a man who enjoys many women is somehow having sex that is less ‘meaningful’ than a man whose sex live is dependent on his relationship with one woman – or, a man who is ostensibly celibate?

The tactic involved here is the control over what constitutes meaning in sex. Low SMV men need this control to direct a meta-Frame that foments their sexual strategy; sex is only valid if it’s ‘meaningful’ in a way that aligns with an enforced monogamy sexual strategy. Thus, they can disqualify high-SMV men by delegitimizing his sexual experience. The higher the notch count, the less meaningful the sexual experience – and the likelier he can be seeen as “obsessed‘ with (meaningless) sex.

“Meaning” is deliberately ambiguous to better salve the egos of low SMV men, but meaning only aligns with what better promotes the enforced monogamy strategy. This strategy conflict actually serves Hypergamy in the long run as well. Women will endorse the importance of meaningful sex since it helps to convince the r selected Alphas that they should (eventually) shift to K selected commitment and parental investment with them. To the Beta moralist, any sex that doesn’t implicitly lead to marriage, children and the formation of families it’s always ‘meaningless’.

For the less moralistic low SMV man the idea that sex is something easily had, something inherently cheap, serves in devaluing Alpha men’s sexual experience. A popular idea among MRAs is that meaningless sex is something any guy can realistically achieve in a random club on a Friday night. This also serves to debase the value of learning Game; something MRAs never seem to have any facility with. By unrealistically cheapening the process of Game the same ‘meaninglessness’ imperative is created.

If any guy can find a worthless club slut with minimal effort then the low SMV man can raise his value by appearing to have higher standards than to lower himself to doing so. See how that works? This is a variation of the ‘sour grapes’ strategy I mentioned earlier. The Alpha who can easily get women becomes common. And by enjoying what Beta men believe should be a common sexual experience that man is reducing himself to his baser instincts. They say he’s “obsessed with pussy” or a “pussy beggar” because he’s applied himself to learning, in the most marginal way, how to have sex on his terms. And if he plays by a rule set that doesn’t align with the “correct” rules all his efforts become “meaningless”.

I should add here that MRAs and some Trad-Con men also like to foment the idea that because they eschew all that easily-had “meaningless” sex that Alpha men and Low Quality women are engaging it frees him up to pursue more esoteric, philosophical and creatively productive pursuits. Again, this helps to boost their esteem while presenting the appearance of uniqueness in spite of the fact that few of them ever have anything concrete to show for it. Along these lines they also love to imply that famous celibate men of antiquity were somehow more accomplished because they had the forbearance of mind to understand sex was a hindrance. When no one believes you aren’t making your necessity a virtue it’s sometimes necessary to paint men more famous than you with the same false-virtues.

The common refrain is that they’ve reached some Nirvana state of higher purpose or that they’ve evolved above the common need for sex. They shame the Alpha’s intelligence by claiming they allow their sexual nature to dictate to their rational nature. This too is a sexual quality signaling (or they believe it should be). They hope that their coequal, co-rational, Quality women will respond to it because they presume they’re using the same enforced monogamy rule book. Most Beta moralists are egalitarian blank-slate equalists. If they are evolved above their sexuality, then evolved, rational women should be too – but only if they are quality.