Way back in the early years of this blog I wrote a post flipping a common feminist trope on its head. In Women’s Physical Standards I laid out the case that it is women, not men, who hold the most stringent and static standards for ideal male beauty.
…from a purely physical perspective, it is women’s idealized masculine form that hasn’t changed in millennia. While there may have been a Rubenesque period when men loved the fatties of the 1600′s, no such era ever existed for women’s physical preferences. The classic broad chest, wide shoulders, six-pack abs and squared jaws of greco-roman athleticism are still the idealized male form that has graced EVERY romance novel cover in existence. I’m still waiting for someone to post me a link for a dating site that caters exclusively to women’s fetish of BBMs – Big Beautiful Men – average to good looking, fit, women specifically looking overweight men. Executive Introductions caters to women seeking affluent, influential men, but women just looking for overweight men, that site doesn’t exist.
I wrote this essay in a time well before apps like Tinder and Bumble became household names. Since then (September, 2011) the sexual marketplace has fundamentally shifted to exactly the state I saw it going to then, and all it took to prove it was a handful of fucking ‘dating’ apps to facilitate Hypergamy. In 8 years women have proven they are every bit as viscerally motivated by men’s physical appeal as I spelled out in this post. Back then I was run up the flagpole for suggesting women were the ones with “unrealistic beauty standards”, now it seem matter of fact.
Of course, the double standard has gotten much worse with respect to men having any sexual selection standards. In Maryland we have the instance of high school boys being pilloried on a global stage for daring to rate their female classmates’ looks on a 1 to 10 scale. Ironically, the the same teen girls who took such offense to this will think nothing of swiping left or right on a potentially lover on Tinder in just a few short years. In fact, they’ll think it’s normal for a woman to base her sexual selection on the physical, yet the same is sexual objectification for men to do the same. Certainly, men will never be allowed to voice their physical preferences without the fear of personal destruction in our Global Village.
About 5-6 months ago, Pat Campbell, my co-host on Red Pill 101, linked me to a pair of stories about how offensive some social justice warriors found it that young men were avoiding trans-gender ‘girls‘ as potential dates. The logic was that more evolved heterosexual young men should feel attraction towards a trans-gender, biological male, if he was presenting himself as a female. The natural sexual selection process for those young men, and by extension all men, was being circumvented by the social imperatives of others.
Pat also linked me to a story where a popular, heterosexual, high school quarterback accepted the Homecoming Dance proposal of another homosexual young man. As expected, the story was written as a heartwarming victory for modern progressivism and a young man “secure in his masculinity” praised as a hero for essentially accepting a social control over his sexual selection process. Naturally, the predictable hate to overcome would be from ‘less evolved’ guys alleging the quarterback was really gay.
This is the pre-written script we expect will follow (the clichéd triumph over homophobia), but the real story here is that a young man’s sexual selection process has been removed from his direct control. If the quarterback had refused the proposal the best he could hope for would be that no story would be written about it – but the more likely story would be him having to defend himself against his homophobia. In essence, the threat of a global online mob ruining his future makes accepting the proposal a necessity.
In 2019 men’s control over their sexual selectivity is something women don’t want to hear about. Part of ensuring that Hypergamy is the defining social dynamic today includes exercising as much control over men’s sexual selection process as possible. As fluid as men’s selection naturally is, it’s still out of women’s total control. The method to that control is social pressure. Women’s need to insure against their own Existential Fear of pairing with an unacceptable guy is so obsessive they will resort to social engineering.
Tinder and Bumble are social engineering programs as much as they are facilitators of women’s Hypergamy. Body Positivity / Fat Acceptance (exclusively for women) is equally a social conditioning effort. But for these and more the latent purpose is the same – convincing men to repress their evolved sexual selection proclivities in favor of accepting women’s selection process as the ‘correct’ one. The Cardinal Rule of Sexual Strategies states that for on sex’s strategy to succeed the other’s must be compromised or abandoned. In today’s feminine-primary social order, the Feminine Imperative wants nothing less than complete abandonment from men – and it will use every social and political means available to insure men do.
Men must be raised up and conditioned from the earliest age to accept women’s strategy and their role in it as the only acceptable one. Men’s selection of a mate must be made for him according to women’s standards. Many times I’m asked how to go about “vetting for a wife”. I’m asked what the criteria, what aspects, what traits should a woman possess to make her “marriage material”. From a Red Pill perspective a lot of what I lay out seems highly offensive to the sensibilities of men and women conditioned by the Feminine Imperative. But the qualities, and the reasons I define them being desirable, are nothing any man who is invested in his own sexual strategy wouldn’t find mundane.
It’s not difficult to figure out what attributes in women would make for a good pairing – what’s offensive is that a man would ever have the temerity to requirea woman to possess them at all.
I’ve written in the past about how women commodify their own sexuality. We’ve pandered to the security needs of women for so long they feel entitled to their being met. We’ve developed a social order that’s prime directive is to insure against women’s Existential Fear of ever having to worry about a bad Hypergamous decision. We ensure that they can voluntarily reproduce at will via sperm banks and frozen eggs. We demand that men find them arousing no matter what their physical condition and in spite of 100,000 years of evolved arousal cues. Gynocentrism demands men be nothing more than willing participants in women’s sexual / life strategies.
Women and their ‘allies’ lost their collective minds. Follow that link, see for yourself. It’s a litany of middle school blathering and presumption about my motives for making public what most of these feminists confirmed. All the responses are the predictable boilerplate you’d expect from a generation of women used to parroting back what the Village has taught them to respond with for so long.
But what is my observation revealing here? Nothing that we don’t already know – women define the reproductive process in western culture. And again, most of these feminists proudly agree with the observation. They say, “Yeah, as it should be”, while their oblivious male ‘allies’ seek affirmation.
The boys at the Maryland high school got caught in the gynocratic gears. They weren’t properly conditioned to know their place. They did what most guys in high school do, they compare notes, they make comparisons, because they still believed they might be allowed to have a preference of who they want to date, bang, have for a girlfriend, have for a wife. How dare they!
When the Beta Bucks / provisioning side of the Hypergamous equation is more or less accommodated for by the social order the only thing left is Alpha Fucks. This is Hypergamy on a meta-scale. Why would any woman bother with the notion of Value Added to make herself more ‘marriageable’? Men aren’t allowed to have preferences. They should feel lucky that a woman would date them in the first place. Feminism has taught her that if she is to be the ideal Strong Independent Woman® she is “never to do anything for the express pleasure of a man.” And besides, the exciting guys, the bad boys, the cool boys, the commitment-phobic boys, the crazy boyswho she does swipe right on; those guys don’t care about ‘value added’ – they care about fucking.
The New Polyandry I described is an extension of ensuring women’s Existential Fear is always compensated for on a societal level.
The goal of feminism is to remove all constraints on female sexuality while maximally restricting male sexuality.
I’ve quoted this in other essays. Usually I’m asked why this would at all be feminists goal?
“You think feminism is all about controlling your dicks?”
In essence, yes, but really it’s about affording women unilateral control over their Existential Fear and absolving them of any consequences for the bad decisions made in controlling for it. In the last essay I stated that Abortion is Eugenics, but isn’t affording women total control of human reproduction eugenics? Isn’t socially engineering and conditioning men’s behavior to accept women’s sexual strategy as the “correct”, normal one eugenics as well?
I would say yes, except, the Sisterhood doesn’t have a ‘master race’ planned. There is no uniform conscious direction to this eugenics. It’s all driven by women natural, evolved mental firmware and impulses – all facilitated by the power afforded to them by men. We’ve unfettered Hypergamy. We’ve allowed women to do something unprecedented in human history, we’ve given women the reins of the direction of human reproduction.
And we’ve done this at the same time we’ve maximally restricted male sexuality. Dr. Jordan Peterson once predicted that in the future any expression of male sexuality will be illegal. I would amend that: any Beta male expression of sexuality will be deemed offensive or illegal.
One of the primary perspectives of the Red Pill as a praxeology in understanding intersexual dynamics is evolutionary psychology. Even the ‘Classic Era‘ pickup artists referenced evo-psych, often without realizing it, in explaining various aspects of Game. Mystery Method itself was fundamentally rooted in the understanding of women’s (and men’s) evolutionary ‘circuitry’ as a basis for developing modern Game techniques. These were the first forays into women’s evolved mental firmware as a means to understanding the mating game we experience today – and how to use it to our best advantage as men.
However, that was really just the starting point. The Red Pill is much more dynamic than Game applications. As I’ve developed in other essays (and talks), the fundamentals of how the sexes relate with one another follow our biological realities, but also the environmental and social realities of our ancestral past. We’re still using the same circuitry in this era that our ancestors did in the past, only the context has changed. Today I want to explore the influences the legacy of this ancestry places on men and women, and also attempt to answer some questions as to why men and women fear certain aspects of the other’s evolved nature.
In my last article I made a distinction between our ancestral, localized, sexual marketplace versus the globalized SMP we find ourselves in today. This is a good starting point. In our hunter-gatherer beginnings our potential mates either came from within our tribal groups, or, when our tribe managed to overwhelm another tribe, we took war brides to breed with. This is what defined our localized SMP in the past. In fact I’d argue that a deficit in ‘marriageable’ females from within a local tribe was actually a prime motivator for going to war with an outside tribe. This is an important distinction because a lot of those same motivational dynamics are reflected today’s global SMP, and how modern intersexual dynamics have evolved.
A Need for Control
A lot of the need for social control we see coming from women and feminism today is part of an ancestral, evolved desire on the part of women to seek security in a chaotic world. Ever since the advent of unilaterally female-controlled contraception, the Sexual Revolution, and the rise of the Gynocracy, an unprecedented power over the birthing process of the human race has been transferred to only one of the two sexes necessary to perpetuate our species.
“Abortion is Eugenics” (or dysgenics) is a saying I’ve been seeing on Twitter recently. Since the Sexual Revolution we’ve not just ’empowered’ women, but men have systematically ceded any claim to our own paternity while at the same time presumed that women should, by default, be trusted with knowing what’s best for the human birthing process and raising new generations. But it’s not just abortion that is eugenics, it’s also Hypergamy and the dozens of other aspects of intersexual dynamics that western societies just presumes women should know best how to proceed with. We took the women of the Baby Boom generation at their collective word that they’d be more merciful rulers than men if we just gave them the option to be sexual with us. We foolishly believed women would police the worst aspects of their own sexual strategy after we willingly ceded power in exchange for sexual access.
Last month a reader sent me a link to a story about how Ireland had just ceded more of its own authority over their country’s reproductive fate to women by legalizing abortion. The very Catholic island of Celts has made Hypergamy its ruling motive after many years of feminist pressure. Irish women celebrated the decision to allow them to kill their unwanted children. In fact many Catholic countries all over South America are in various stages of legalizing abortion. But the sentiment about abortion in this decade is no longer one of it being a necessary evil as it was in the time of Roe vs. Wade. Today it’s cause for overt celebration among women and men alike.
Before I get run up the flagpole by critics here, my opposition to abortion does not (primarily) stem from moral reasons, it stems from objectively following the power dynamics involved and the latent purpose for abortion. Abortion is eugenics; it is the ceding of any claim to influencing paternity that men may have had for the past 100,000 years of human evolution.
So, why will women fight tooth and nail for the ‘right’ to free and safe abortion over the course of multiple generations? Why is the right to end her (and the father’s) child’s life in utero such an imperative for women?
Ask women and the feminist boilerplate answer is always “My body, my choice!“, but why is it so important to cut men entirely out of the reproductive process? What is the motivation for legally disenfranchising men from even 1% of a say in a child that is at least half his genetic legacy? This is also one of the greatest of offenses to women; that a man might have some control over women’s bodies. “Hands off my uterus!” that too is another rallying cry, but why is it such an abhorrent thought that men might have some influence in who gets born and who doesn’t?
Existential Fears & The Hypergamous Filter
There are certain fears that human beings are born with. Our evolved mental firmware is highly attuned to our own survival. That may seem simple, but we’re born with certain instinctual reservations about our environments. Snakes, spider, animals with sharp pointy natural weapons are critters we don’t have to be taught to stay away from. That fear, that caution, is part of our onboard system when we leave the womb. The same is generally true of heights and tight confined places. We also have a very defined natural instinct for revulsion. There’s actually an entire area of evo-psych study devoted to the human revulsion response. Part of our innate firmware makes us disgusted by feces, dead carcasses and putrefaction. If it’s unsanitary and might make us sick or diseased ourselves we’re repelled by it – unless we’re conditioned not to be.
The above are some pretty basic existential fears most people have. We have evolved inbuilt firmware that does its best to keep us alive, but there are other, more complex fears and accompanying revulsions that look out for our wellbeing too. The one I want to focus on here is what the Red Pill refers to as the Hypergamous Filter. That’s kind of a loose way of saying women have innate revulsions and distrusts of men who would otherwise like nothing better than the experience of having sex with them.
From our ancestral past right up until the Sexual Revolution in the mid-1960s a woman having sex was fraught with dangerous consequences. For about 100,000 years evolution wrote a breeding subroutine into the hindbrains of every human female – always doubt a man’s quality.
The Hypergamous Filter has many ways of determining quality. Last week I mentioned that women universally use a man’s height as a physical qualification for arousal/attraction. That’s one obvious criteria; check the height box, move on. I have mentioned in other essays that Hypergamy is always based on doubt – doubt that a man is the best she can do – but also the doubt as to whether that guy will stick around and stay committed to parental investment.
This Hypergamous doubt is an existential fear for women.
“What if he’s faking it?” “What if he really isn’t who he claims to be?” “Will he stick around after sex?” “What if I get pregnant with his child?”
These questions are asked beneath a woman’s cognition, and as such they comprise part of an unconscious Hypergamous filtering process that is linked to both the revulsion instinct and genuine sexual desire. This is a risk aversion instinct that has very real, life-threatening, implications to it. This is a self-preservation skepticism on the limbic level and it is the primary existential fear a woman has. And women will do anything to alleviate it. Women will do anything to ensure they have failsafes against the life-threatening consequences of having that Hypergamous filter deceived.
Why is there a ceaseless effort to criminalize PUAs approaching women on the street? Because it implies a deception of a Beta male impersonating an Alpha male for the purposes of sex. This is a crime against the Existential Fear.
The Existential Fear in women is that their innate Hypergamous Filter, their Feminine Intuition, might be fooled, and by being fooled she may either die or have her reproductive potential compromised for her lifetime by bearing and raising the child of man who is a suboptimal Hypergamous choice for her – a man who exerted his will over her Hypergamous choosing filters.
In our ancestral past, pregnancy, and/or parental investment, could be a death sentence if a woman’s Hypergamous Filter wasn’t supremely sensitive and obsessively refined. The Hypergamous Filter also evolved as a contingency against men’s biological imperative – unlimited access to unlimited sexuality.
That’s not to say pair bonding wasn’t a feature of our ancestral past, it was also a foundational aspect of mating, but it is to say that a man’s investment cost was much lower than a woman’s when it came to reproduction. That’s simple biology defining a sexual strategy for men. Pair bonding would usually last as long as it took for that child to reach survival autonomy (4-7 years). And that’s not accounting for men’s proclivity to seek extra-pair mating opportunities while pair bonded. I’ll explore this in the next essay.
Fast Times in the 21st Century
Now lets fast forward the Existential Fear and the Hypergamous Filter up to the last 60 years or so. One of the most socially destabilizing inventions of the 20th century was affording women the option to invest herself, or not, in the choices she made about her own sexuality. Unilaterally female-controlled birth control was effectively the greatest Hypergamous failsafe ever invented. It released women from the responsibility of a bad Hypergamous decision. But what it didn’t do is erase that filtering process from women’s psyches. We take it for granted, but HBC (hormonal birth control) unfettered Hypergamy for the first time in human history. And as a result men ceded more and more of their paternal interests in the human reproductive process over to women in exchange for the promise of pregnancy-free sexual access. Ostensibly, unlimited access to unlimited sexuality. Needless to say this also exacerbated women’s sexual strategy to tactically filter out unwanted males and emphasize sex with chosen males.
But the greatest sexual bargain of the 20th-21st century catastrophically backfired on men because, for all the boons of HBC, it couldn’t rewrite 100,000 years of evolved Hypergamy. And, if anything, it exacerbated women’s desire for failsafe’s against the Existential Fear of having her Hypergamous Filter fooled by deceptive men.
The social and political power men ceded to women in the wake of the Sexual Revolution has been used for one unitary purpose by women – to ensure against the Existential Fear. Why is abortion now something to be celebrated rather than mournfully accepted as necessary evil of this century? Because it alleviates the Existential Fear of bearing and raising the product of a bad Hypergamous choice.
Why did no fault divorce morph into the misandrous divorce industry we have today? It alleviates the Existential Fear. A one-sided divorce industry ensures security, support and resources that would’ve otherwise been her undoing in times before the pill. Why are the stigmas of single motherhood that existed just 60 years ago now replaced with rewarding women for their choice to become single mothers? It alleviates the Existential Fear.
When women were afforded unprecedented power and influence their first order of business was directed at changing laws to alleviate the Existential Fear. Virtually every social change, every political change, every egoistic “you go gurl” self-entitlement since the Sexual Revolution that women have initiated has had one latent purpose – alleviating the Existential Fear.
And finally, why is it that Red Pill awareness, practicing Game, a united Manosphere, and yes, even MGTOW, are perceived as an existential threat to the Feminine Imperative?
Because it all threatens to upset the security that women believe they’re entitled to in creating failsafes for women’s Existential Fear. Exposing the machinations of the Blue Pill and teaching men to unplug from a system that makes them a utility in a female-correct social order is an intolerable threat to women’s security from the Existential Fear, but it is also a new challenge the power base that security is built upon.
Before I launch into today’s essay I want to throw out a few caveats. The first is a reminder of my long-time policy of dealing with issues of race, politics and religion; and that’s to say it’s my practice leave these topics to other blogs and other writers unless those topics cross over into intersexual dynamics that are pertinent to Red Pill awareness. I feel like I need make this clear as I’m going to get into issues of race and how intersexual relations are modified by these issues today. It’s always been my belief that the shared input and related experiences of men of all races, cultures and nationality is one of the greatest strengths of the Red Pill. So it’s with this in mind that I think we need to address some of these experiences.
What got me on to this topic was the video I’ve linked above here today. As most of you know I’m not a proponent of the idea of a “Black Pill”. That is the ‘black’ part of understanding the harsh realities of what Red Pill awareness opens men’s eyes to. Accepting the uglier nature of intersexual dynamics and how it plays into today’s sexual marketplace is often something that drives some men to a kind of despondency. It can be really depressing to have Red Pill awareness destroy your long-held Blue Pill ideals – particularly when those ideals helped to give you a sense of hope in spite of your instincts telling you something different.
When I was at the 21 Convention last October I had a discussion with Dr. Shawn Smith about the nature of the Blue Pill. His question to me was something like “Don’t you think that some guys need at least a little Blue Pill to keep them going?” I’m paraphrasing here, but I’ve actually touched on this in a few prior essays. In essence, it should follow that human beings can’t handle too much ‘reality’. This is why we look for escapisms and turn our otherwise rational minds to something like faith. The human mind tries to remain hopeful in the face of dire realities; which also follows evolutionarily. Those humans who stayed optimistic in the face of crushing reality didn’t off themselves in despair and consequently passed on their genes.
That’s the nuts & bolts of it (yes, I know there’s more to it), but is this a feature or a bug in today’s realities? Willfully choosing conscious ignorance while your rational mind knows the truth can lead to despondency and depression. It’s the observer effect – observing a process will change that process – only, you’re playing that game with yourself. So, is a little bit of our Blue Pill conditioning a good thing if it gives us a hope that keeps us alive?
I’d have to say no. Because once you unplug from the Matrix going back to that ignorance is really impossible. Something in your hindbrain knows the truth about the fantasy you construct for yourself. Again, it’s playing the observer effect on oneself. And it’s just this simple truth that makes a lot of guys who are unprepared for the anger and nihilism that comes from Red Pill disillusionment to come up with things like a ‘Black Pill’.
But this essay isn’t about dealing with that despondency. I’ve already written that essay inA New Hope. This essay is about one of those ugly truths that Red Pill men have to evolve new adaptations for. You see, there is no ‘Black Pill’ – there is only the space in between a man dealing with his despondency about a harsh Red Pill truth and his crossing the abyss to accepting that truth and doing something with that information to better his life.
Local vs Global SMP
Watch the video I linked here. It’s by Black Pill 101, a channel that specializes in exactly the harsh realities of Red Pill awareness I mentioned above. It doesn’t pull any punches and for that I’m in agreement with them. Men deserve the unvarnished truth; without it they founder. This video outlines the innate difficulties Asian men face in the Global Sexual Marketplace. One of the most common requests I get for counseling is from Asian or Indian men asking me to help them improve their game. Many of them believe I have some Game solution to their getting laid with an SMV 6-7 they know from work. Many of them think they might have a chance with a modest SMV 6 if they either had some specialized technique or they could simply earn another $250K annual salary.
I honestly feel for Asian/Indian men in this respect. When I read about Aziz Ansari’s #MeToo’ing I read with morbid fascination watching his story play out with another ‘cute’ (SMV6-7) white girl. This is the stereotypical interaction. With my Red Pill Lens I saw a girl conflicted by her attraction to Aziz’s social proof (celebrity) with her visceral reaction to becoming intimate with a guy she simply wasn’t all that aroused by. This is just my personal experience, but I’ve counseled Indian (and a few Asian) men who all share a very similar frustration – they really want to get with a white American girl but they are sexually invisible to the vast majority of them.
Black Pill 101 lays out this frustration from Asian men’s perspective. If you happen to be an Asian or Indian man I’d encourage you to add your own experiences in the comments here. But from my own interactions with these men the story revolves around their investment in locking down an average white woman. They aren’t looking to spin plates. They want an LTR with a girl and most of them tend to fixate on one they know from work or a friend of a friend. Maybe that lean towards monogamy is a cultural thing, but they all seem to set their sights on the average, seemingly attainable, American girl. And almost universally they are relegated to the ‘friend zone’ or the go ‘Black Pill’ in frustration.
I’m going to look at the bigger picture here while I try to answer why this is so commonly case. In our tribalist, hunter/gatherer ancestral past our naturalistic sexual marketplace was limited to what a very localized group of individuals had to offer. We might’ve lived in groups of 100-150 ‘natives’ of our tribe. In that tribe maybe there were 10-12 females who would’ve been potential breeding/pairing candidates for a young man.
There are general arousal cues that are universal to all humans across cultures. Natural cross-culture beauty standards is something that’s been widely studied since the mid seventies – globalized beauty standards and physical prowess cues – however, the context in which those cues are expressed are (were) buffered by whatever that localized sexual marketplace (SMP) can realistically manifest.
Example: Height in men something universally agreed on as attractive/arousing for women. This is a globalized attraction cue in women. Girls all over the world overwhelmingly prefer a man to be taller than they are. This is an evolved preference because the survival implications are that a taller man is (generally) an easily identifiable aspect of physical prowess. Height implies a capacity for protection, an imposed dominance, and is a signifier of presence in a male dominance hierarchy. Whether this is the actual case is irrelevant. All that matters is that a woman’s preference for tall men to breed and pair with.
The average height of a Filipino man is around 5′ 4″. Prior to the Spanish colonizing the Philippines all Filipino women knew of men was that 5′ 4″ man. And to the 4′ 11″ average Filipino woman that was attractive. A 5′ 6-7″ man was a giant by the local SMP standards.
But the global SMP standards are simply ‘taller men are more attractive’. So when the Spanish/Western peoples came to the island it introduced Filipinas to a new standard: the 5′ 7″ Spanish man. Now the globalized SMP began to modify the local SMP. Then, eventually, along came the first 6 foot tall Caucasian European guy. Then the first Black man, etc. Gradually the localized (previously tribally-defined) SMP to include the new possibilities of women breeding/pairing with men outside their own tribe.
This is only one easy example of how a globalized standard of what defines the whole of the sexual marketplace redefines, and often replaces, the localized standard of attraction/arousal for women. There are many other ways this out-tribe influence introduces a new global standard for the SMP. This can include force as well as by invitation or local social norms shifting to accommodate the new global SMP. When a tribe is conquered by another it forcibly alters the other’s sexual marketplace standards (War Brides).
As such, societal standards shifted to favor social practices that defended the local SMP integrity of that tribe. This is nothing groundbreaking – tribalist humans have been creating social and religious contingencies to buffer agains women’s Hypergamy, and to solidify the integrity of the local SMP for millennia. And these norms affect both the men and the women of that culture.
Cultural norms that forbid intermarriage (really interbreeding) of women with out-tribe men are common, but there are also:
Buffering Against Hypergamy
Socially Enforced Monogamy
I should also add that there is the Samson Contingency which is a buffer set against (powerful) men taking out-tribe wives. It may’ve been acceptable to have sex with out-tribe women (rape or prostitution), but for the integrity of the tribe, that man was only to form lasting bonds (via marriage) from within that tribe. This kept vital resources within that tribe.
A Modern SMP
In an upcoming essay I’ll be exploring the deeper reasons why Blank-Slate Equalism is so difficult to purge from our present-day social order. However, I need to detail a bit of this now. We live in a feminine-primary social order (the Gynocracy), but without the Blank-Slate much of the preconception of it collapse. One reason Blank-Slate Equalism remains a social norm (despite a world of empirical proof that destroys it) is because it serves to disguise the ugly realities of a sexual marketplace defined by human evolution. Particularly so in an age of expanding SMP globalism. It’s not just culture, politics, ideology and socioeconomic considerations that are tied to globalization; a global scale sexual marketplace is following among all of this.
In the age of global mass communication our localized (tribal) SMPs are replaced with a global standard. That global standard destroys the old local SMPs, but it also selects-out the men who don’t measure up to its standards. This is something I think most MGTOWs and all Incels instinctively know: according to the global SMP selection criteria there are some men who will simply not be selected-for. If the Black Pill 101 video about how Asian women don’t select Asian men for mating opportunities is any indicator, I think Asian and Indian men are facing this head on today.
Now, I expect the first rebuttal to this proposition will be that the present, global SMP is a reflection of Westernized beauty standards and horribly distorted expectations. Asian/Indian men seem to want nothing to do with the native women who are ruthless in expressing that they want nothing to do with them. What globalized demographic is really left for these men? The same might be said about socially inept white men seeking an easier sexual marketplace in Asian women. All of this is simple deductive adaptations men will naturally resort to when it comes to solving the problems of sex and reproduction.
I’m totally accepting that there is a societal influence in all of this. However, I think the incentives to look into the opportunities that a larger global SMP offers is still based on Darwinistic principles. Even Western romanticism is still founded upon natural female arousal cues that define the larger SMP. The global SMP is rooted in the naturalistic, evolved (not socialized) elements that trigger arousal, incentivize parental investment and play off women’s dualistic sexual strategies (Alpha Seed/Beta Need).
The Global Social Order
Finally, I want to point out that while our expanding globalization has given rise to a global SMP, that expansion is rooted in Gynocentrism. Since the time of the Sexual Revolution an unfettered, unconstrained Hypergamy has dictated this global sexual marketplace. The world-scale SMP is driven by women’s prime-directives, not men’s. As women are afforded more authority to direct society, their reproductive interests are what defines the global SMP. And all unchecked and unbalanced by any male interests. This is important to consider when we see the old tribalist, local SMPs decay to extinction. The checks and balances on Hypergamy that existed in the past were the creations of a smaller localized SMP. One that was familiar with the risks and results of allowing men and women of that particular tribe to reproduced without thought to the integrity of the tribe.
This is why Blank-Slate Equalism, as big a lie as it is, is so necessary to maintaining the unfettered Hypergamy that the global SMP is based on. Without its social constructionism, without its presumption of coequal agency, the Gynocentric power base is replaced with conventional, evolved gender norms that would favor men’s influence in the global SMP. Gynocentrism needs Blank-Slate Equalism to disguise its authority and influence. Notions of ‘Equal Value’ and social constructionism are needed to cover the ugly Darwinsim that unchecked Hypergamy thrives in.
Tonight at 10pm eastern my State of the Manosphere address goes live. I’ll be answering question in real time in the chat, but once this is up and on the 21 Convention You Tube channel I’ll be answering Q&A primarily on the comment thread of this post.
As I’ve mentioned in my last few posts, much of what I predicted to come for the next two years, with respect to our gender politics landscape, has come to pass far sooner than I expected. I fully expect the 2019 Super Bowl advertising to be a parade of misandrous hate directed at what the Feminine Imperative perceives as their ideological and political enemies – conventionally masculine men.
The APA ruling ‘traditional’ masculinity as a psychological disorder is also proving itself to be a part of a much larger coordinated attack on who the #resistance and #MeToo believe will be their primary opposition in the coming election cycle. The Gillette agitprop video and the PETA video were only the opening salvos to build the groundwork against conventional masculinity. I’ve seen damn near every article decrying ‘toxic’ masculinity since the beginning of the new year refer to the APA guidelines as a kind of Papal bull for their believers. Expect to see more media use this as a basis for their further demonizing men as we move into the election cycle.
Speaking of which, in the first 3 weeks of 2019 we’ve also seen an almost entirely female set of candidates declare themselves as running for their party’s nomination. Kamala Harris, Elizabeth Warren, Karen Gillibrand, and a few others couldn’t wait for the clock to strike midnight on December 31st, 2018. This was also something I alluded to in our December 29th episode of The Red Man Group; a vagina will be a prerequisite for consideration for the Democratic nomination in 2020.
Anyway, those were just a few things I saw coming last Fall. Let me know what you think about this talk. A lot of convention attendees told me it was one of my best. I hope you think so too.
Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.
As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Reviewepisode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.
In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.
However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.
I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.
In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.
In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.
Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.
Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.
This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”
I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”
For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.
Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.
I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.
The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.
But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.
You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.
Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”
Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.
However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.
Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:
I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.
Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.
Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.
In October of 2017 I wrote an essay titled Male Control. It was actually the second time I’d covered the topic of how a feminine-primary social order (a Gynocracy if you will) seeks to control its male population by deliberately sowing confusion about masculinity into multiple generations of boys, and later men. Prior to this I’d written another seminal post titled Remove the Man in which is outlined the ways in which that Gynocracy makes efforts to systematically remove men from our language. Usually this takes the form of ‘erasing’ the letters m-a-n from the English language wherever it appears in an official capacity (i.e. state bylaws, universities, legislative documents), but also in gender-neutral translations of the Bible now. The only real constant in all of this the deliberate erasure of ‘man’ and/or ‘men’ from that language.
But if thought corrupts language, language can also corrupt thought.
I wrote Remove the Man back in 2013 in response to one such effort by the Governor of Washington, Jay Inslee, who passed a bill to make state laws gender neutral. The effort actually began in 2007, but in 2019 a simple search for ‘gender neutral language’ will show you the extent and scope of this much larger effort. This essay served and the starting point for a larger awareness for me – that of the push to remove men and masculinity from more than just our language, but rather the removal of all things conventionally masculine. As Orwell states here, the thought, the thinking, about masculinity and men is the focus of the corruption.
But language is only one way that the concept of what is masculine is distorted for a purpose.
Today the American Psychological Association issued its first-ever guidelines for practice with boys/men’s. In it the concept of conventional (traditional) masculinity is outlined as ‘harmful’.
The main thrust of the subsequent research is that traditional masculinity—marked by stoicism, competitiveness, dominance and aggression—is, on the whole, harmful. Men socialized in this way are less likely to engage in healthy behaviors.
It would be easy to refute this basic presumption with countless examples of how all of these traits, most of which are innate parts of men’s evolved mental firmware, have been key in developing a civil society as well as healthy masculine identity. But what we’re seeing in this is a corruption of language that is leading to the standardization of the corruption of thought.
Stoicism, competitiveness, dominance and aggression are evolved aspects of the male psyche that have served men for millennia. To the Red Pill aware man this is self-evident. What is less evident is the new context in which these ‘educated’ men apply meaning to these terms. Academia has been so thoroughly assimilated by the Feminine Imperative that the men making official decrees about psychological principle no longer have the insight to understand that their perspective is informed by ‘female-correct‘ thought.
There are two presumptions being made here:
First, is that men’s predisposition for stoicism, competitiveness, dominance and aggression are the results of a patriarchal societies adverse influence on boys and men.
The belief is founded in blank-slate social constructionism. I addressed this in Old Lies:
They hate the very idea that a boy might act in accordance with an inborn masculine proclivity. They hate the idea that a boy might learn to be tough and resilient at the expense of a vulnerability (weakness) because it contradicts the equalist belief set. They hate the idea that boys and girls have innately, biologically, different ways of dealing with emotions that don’t align with their belief in a blank-slate. To force them to accept this would be to force them to abandon deeply ego-invested beliefs that they themselves had conditioned into them by the same feminine-primary education.
Boys don’t naturally emote like girls, but when they refuse to align with the female-correct way of emoting we say that some patriarchal macho man, somewhere, in some movie, in some song, in some household taught that kid not to feel. He somehow learned that allowing his emotions to rule over him, to be vulnerable, to prioritize his feelings above his sense of rational self is what it actually is – a weakness that in our evolutionary past was far likelier to get him killed than to earn the praise of his equalist teachers.
Boys are simply not as emotional as girls – our brains did not evolve that way – but because we value the feminine above the masculine today we say this kid is doing it wrong. We say he learned to be an asshole from his macho dad or he learned to love firearms because of the latest rap song or a toxically masculine society that doesn’t exist.
Now, granted, the men responsible for these psychological practices and their standardization tried to walk back the idea that conventionally masculine attributes weren’t “all bad”. This is expected because an aspect like stoicism can still be considered useful to a feminine-primary social order. It’s just that the larger social order wants the aspects of masculinity to manifest on its own terms and serving a female-centric utility.
A determined hard-driving man is what they want when the floodwaters start rising and women need to be carried to safety, but when a man uses that aspect of his masculine nature for his exclusive benefit, or a purpose that conflicts with feminine primacy, that’s when the aspect is defined as dangerous. However, the overall preconception is that there is some sinister influence of an old-school chauvinistic patriarchy teaching boys and men to be ‘toxically’ masculine. I addressed this fallacy in Old Lies, but this is one more example of how fem-centric society must cling to a clichéd parody of how boys must be being taught in order to cover the fact that boys are raised like defective girls today.
What is glaringly ignored is that these traits, and many more, are endemic parts of men’s evolved nature. Our emotional natures are not the same as that of women’s. Our brains are not wired the same as women’s. Men and women process emotions differently from the other, particularly negative emotions. This is a feature of the male brain, not a bug. But today the APA has decided unilaterally that men’s way of dealing with emotion is “incorrect”. Incorrect because the only correct way would be one that aligns with the women’s interests they’ve been conditioned to believe are only beneficial to larger society. To the APA, masculinity itself is a bug.
Secondly, this deliberate misconception relies entirely on social constructionism and almost entirely ignores the biological factors that contribute to masculine gender identity. I’m presently working on another essay that explores the dependency on blank-slate equalism as the basis for virtually every presumption the mainstream has about gender identity, so I don’t want to give too much away. However, the whole presumption of gender in humanist psychology depends on the falsehood that men and women are functionally coequal.
Accepting that failed notion of blank-slate equalism is what scaffolds the entire premise of this standard of masculinity. Masculinity is something that cannot be removed from society if its source is something that is unique to only men by virtue of their biology. They cannot ensure female-correctness as a societal standard if men and women are different. People like those in authority at the APA know this. It’s why merely talking about those innate gender differences is deemed a hate-crime today. Inspiring doubt in the blank-slate standard risks destroying the scaffolding for all their preconceptions of gender.
In the end this is one more, I think significant, effort in removing men and conventional masculinity from our collective thought. This standardization of how men should be ‘dealt with’ in therapy, or colored by in just considering men’s role in psychology is an ideological power play. Modern psychology officially doesn’t ‘get men’ anymore.
The latest Diagnostic and Statistical Manual (DSM) will now officially list ‘traditional’ masculinity as a hazard or a disorder for male humans. They can’t be called ‘men’ because that would gender them.
I read a few Twitter threads about this change to the DSM and I think they’re worth reading to get a better grasp of the gravity of this standardization:
On December 29th, 2018 I made some pretty ominous predictions about what I thought the manosphere and men in general could expect to see in 2019-2020. We’re not eve a week into the first month and a lot of what I expected is starting to develop. The gender divide is now a gender ‘Cold War’ and going forward I see the polarization between the sexes becoming even uglier than the 2016 election cycle.
This issuance from the APA is a foundation for how psychology – our Lords of the new church – will define what is acceptably ‘male’ and what is not. Furthermore it defines what aspects of masculinity is officially hazardous based on social constructionism and science denial.
Going forward I think Red Pill aware men will have to view mainstream psychology with even more suspicion than we do already. My Red Man Group colleague, Rian Stone, has mentioned that this equivalent of a “Papal Bull” from the APA represents a call to action for the Red Pill community and the manosphere in general to help men understand that conventional, “traditional” masculinity is not a disorder.
The Red Pill saves lives. I can only see this standardization as a net negative for men who are already five times more likely than women to take their own lives. Men seeking psychological help will only find their problems compounded by psychologists trained to believe masculinity is inherently toxic. And as a result we need to be prepared to help our Blue Pill brothers unplug and show them their inherent worth as conventionally masculine men.
On October 12th, 2018 I delivered what a lot of men told me was the best speech I’ve ever given. I worked really hard on collecting my thoughts and observations of the manosphere, but I’m afraid I’m really not much of a speechwriter. My initial intent was to write a full analysis of the state of the manosphere – as requested by Anthony Johnson and a few others – and then give an impassioned reading of it.
I couldn’t do it. It seemed kind of stale to me to just read what was really a much better essay than a speech. The night before my time to speak I decided to distill the ‘essay’ down to my key points and use them as a roadmap for what I wanted to convey. I’m actually very good at digital media. I’ve been a designer and art director for most of my professional life. I could very easily have whipped up a presentation in PowerPoint or Keynote, but for this I want to connect with the audience face to face and distraction free. So I went old school and fell back on my trusty flash cards and notebooks, and then went up to speak from the heart rather than read from my head.
But damn it, I worked hard on my speech/essay. Anyone at the 21 Convention who saw me in the mornings prior to my speech probably saw me, nose in laptop, at the breakfast buffet working on the guts of it. Since it never made it to the podium in whole I thought I would polish it up a little bit for you here and let you in on what my thinking behind the speech was like. This is not the speech I gave at the convention, but it is the thought process behind it.
One key element of my talk was the SWOT analysis I did of the future of the manosphere going forward. This is the only part I’m omitting from this essay because I’d rather it not get confused with the actual talk. And that talk, by the way, will be forthcoming either this month or January of 2019 courtesy of the 21 Convention. I will make a blog announcement when the video becomes available. For now, this is the work behind that talk.
Good morning gentlemen.
There’s a lot I want to cover today, but before I do I wanted to let a few people know how honored I am to once again be here to relate with you all.
First and foremost, I want to thank my friend and co-host of the Red Man Group, Anthony Johnson. With out Anthony there is no 21 Convention, but most importantly I want to thank him for believing in what I alway hoped this convention could be. The 21 Convention has become what I believed would be necessary a while ago. There was a point right after I began to see how my first book, The Rational Male, was being received that I knew how needed an event like this would be.
If you read me on Twitter or you’re a fan of my blog you’ll know I’ve developed a reputation for predicting the future. I joke around about it, but one of my quotes is “I hate being right all the time”. I’ll tell you now, I don’t actually have super powers to predict the future. However, I like to think I’m fairly adept at seeing trends and recognizing patterns. I knew there would need to be some sort of Red Pill Summit. The manosphere was expanding then, as it continues to today and something would need to develop if the message was to expand with it.
As most of you know, I’m not a fan of seminars; particularly now. The motivational speaking and the self-help industry has exploded with the rise of the internet – and with that the number of gurus intent on cashing in on the insecurities of others (mostly young men, the ‘Lost Boys’ generation) has exploded too. I knew then that I didn’t want to have anything to do with 21st century snake oil reheated to be relevant in today’s age. So whatever this Red Pill Summit would be, I knew I wanted to avoid the selling of good-vibes. It needed to be real, and that meant taking chances.
When I met Anthony I was skeptical.
That’s a nice way of saying I thought his old format was essentially nine years of Purple Pill seminars which were exactly the kind of thing I wanted to avoid in a Red Pill summit. So I turned him down that first time. To his credit, Anthony wasn’t put off by that. He had every reason to be, but he’d had his life changed by my own work, was becoming Red Pill Aware and he was determined to take the chance on radically shifting the direction of the ‘old’ 21 Convention toward something that had more substance than just being an advertisement for some over-priced non-credentialed ‘coaching. So we looked to find the right men to create this summit.
This year, and with this roster of men, that idea for a Red Pill summit is finally coming to fruition. So, I want to also thank all of you, the people who believe in this venture, the people who work hard to make it possible and the men who make this convention a priority to attend.
All of this might seem like a long winded way of telling the story of this new convention, but I snuck in a lot of the key points I’ll be addressing today. It’s an important story to tell because not enough men really understand what it is they’re a part of today. I’ve been part of what we call the manosphere since its inception. Now that’s not me trying to establish red pill street credit; it’s to say that I was a part of what’s now known as the manosphere from the beginning. But it’s important to look back on where we came from to understand where we’re going.
I’ve been called The Godfather of the Red Pill. I’ve been called one of the three ‘R’s of the manosphere – Roosh, Roissy and Rollo – and while this is still an honor for me, it’s also a reminder of who I am, what I’ve become and how this community has shaped me and the millions of men who’ve “unplugged” from the Matrix of a feminine-primary social order.
I don’t relish the role of being the manopshere’s chronicler, but I understand why it’s necessary, so I accept it. I would much rather be connecting dots and developing ideas to consider about what we call intersexual dynamics and the true Red Pill. But that term, “The Red Pill”, has become bastardized to serve as an ad-hoc brand for many pet ideologies and personal beliefs recently. I don’t care to talk about the manosphere – I would rather be doing the real work – but I’m one of the few men who have the history to do so accurately.
As the manosphere expands and more men are drawn to this tribe the need to accurately know where we’ve come from is more important. Even I fall into the trap of assuming that men just come equipped with a foreknowledge of Red Pill history and a grasp of the fundamentals of Red Pill awareness. When Anthony and I, and later Rich Cooper, started the Red Man Group podcast I quickly became aware of the need to go back over the basic Red Pill 101 for men who have become a part of the tribe.
I also became aware that if I didn’t step up to tell the real story of the Red Pill that it would be told for us by others who see this community as a convenient niche to exploit and to twist to their messages.
So, here I am.
What is the Manosphere?
For as much as the mainstream would like to demonize it, the manosphere is really a collection of the minds of men. The manosphere is a Gestalt. That’s going to be an important word going forward here. A Gestalt is an organized whole that is perceived as more than the sum of its parts. And there are many parts of the manosphere.
For some, the manosphere is a convenient collection of like-minded men who share a common ideology. This is where the mainstream gets the idea that the manosphere is a gathering of misogynists. To our ideological opponents any collection of men, no matter the intent, is always suspect of misogyny. We’ll get back to misogyny later, but even a gathering of 200 of us here, no matter our purpose, is enough to make a feminine-primary social order very nervous.
To them, men gathered together has dangerous implications.
Keep this point in mind; it is a means of control over the Gestalt Masculine.
The primary strength of the ‘sphere is that we are a consortium of men’s experiences. We are gestalt; an aggregate of men who’ve come together to share, debate, to improve, to fight and to agree or disagree on the realistic state of men everywhere – all based on observations, empirical evidence and commonality among all men’s collected experiences.
Usually a man’s first experience with the manosphere is through his becoming Red Pill aware. I mean this in the sense of intersexual dynamics. I know the “Red Pill” has been bastardized to mean whatever ideological or political bent a person may have, but this isn’t where the term originated. Men generally find the ‘sphere because they want to improve their understanding of women.
Some become so distraught that they’re on the brink of suicide.
It may be from a life long confusion about the decisions they’ve made with women; a girlfriend, a wife, an Ex. What they find in the manosphere is answers. Maybe they find the works of any number of the men speaking here today. Maybe they find MGTOW, or the Men’s Rights Movement.
Maybe they find the Red Pill forum on Reddit (or maybe not today since the forum is still quarantined).
Maybe they discover more of the same in Purple Pill hacks – life coaches – who are feeding them just enough Red Pill awareness to them so that it seems novel.
Or maybe they find my blog and books.
Regardless, each of them is looking for a means to improve their lives. We don’t advertise in the manosphere. Not much anyway. The Red Pill, by its nature, is something that a man has to be looking for. Anyone who’s ever tried to “red pill” his friend or brother to help them avoid a life-ruining decision knows what I mean. It’s an unfortunate truth that men are often Zeroed Out and at their lowest when they become most open to introspection.
Men are often looking to understand women, but this eventually becomes an education in understanding themselves. It’s never enough to simply learn some PUA techniques. Game is integral to a Red Pill awakening in a man, but it is an incomplete act without internalizing the truths that the practice of Game reveals to men. As men learn about the nature of women they also come to realize why they did what they did, and why men do what they do. I often have men tell me how they wished they had the knowledge of the Red Pill before they made some debilitating decisions in their lives.
And this is what I’m talking about.
Eventually the man who just wanted to learn enough Game to get his ‘dream girl’ interested in him, that guy comes to see that solving the problem of himself is the key to that challenge and so many more.
It leads to him seeking mastery of himself.
Men unplug from their life-long Blue Pill conditioning, but in doing so they come to question more than just their conditioning. They question what they’ve been taught to think of themselves. That self-revelation is often a very rough experience for men who’ve invested so much of themselves in a paradigm set against them.
The Red Pill, the manosphere, saves lives in a literal sense. As my friend Pat Campbell has related, men are living today as a result of their having read my work and the works of others. The manosphere is a vital community that not only saves men’s lives, but it points them to a better one. The Red Pill is a set of tools for men to use to improve their lives. It is not a set of rules or a formula for guaranteed success. It is a map to follow while you make your own path as a man. It is concrete, evidence based, and always open for debate among the tribe that is the manosphere.
As the manosphere has evolved there have been various subsets of the community that have hived-off to form their own sub-tribes. I could probably devote entire talks to just these sub-groups. But the nature of men is tribal. Not to steal any thunder from Jack Donovan, but it is in men’s nature to form tribes and coalitions of like men. No matter what a certain misguided pop-psychologist would tell us about individualism, men evolved to be stronger within tribes. The manosphere itself is a tribe and within that tribe sub-tribes will establish themselves.
As I mentioned earlier, restricting men from gathering as a tribe, cutting those tribes off from communicating, is one way a gynocentric social order exercises control over the Gestalt Masculine. If you’ve ever wondered why it is that women feel an obsessive need to either join and assimilate, or outright destroy male-exclusive (Male Space) organizations while insisting on the gender-exclusivity of their own, look no further than their instinctive, base understanding of male tribalism. Together we grow stronger, we test each other, we form pacts and coalitions, we collaborate in ways that challenge what I call the Feminine Imperative. And the largest gestalt of that Feminine Imperative is now what we refer to as the Gynocracy.
In the beginning of the Red Pill, in the beginning of what’s now the manosphere, the Gestalt of masculinity, was beneath the notice of our feminine-primary social order.
We were – and sometimes still are – “those small-dick losers who don’t know how women work”. We were dismissed as Incels (now re-popularized), misogynists, neck-beards, or “dude-bros”. It was the convenient ridicule stage. And that was made all the easier by the decades of masculine ridicule in sit-com deliberate misunderstandings about masculinity that began in the early 70s.
Now things have changed.
The manosphere has evolved into something that’s much more of a threat to the Gynocracy. Once Trump defeated Hillary, the stakes were raised. I’m not here to debate politics, but the gender landscape has undeniably, unignorably, altered in the two years since a hyper-masculinized man put down the bid of a hyper-gynocentrist female-supremacist woman for the presidency she believed she was entitled to. We didn’t witness Trump defeat Hillary, we witnessed HIM defeat HER. The Gestalt Masculine prevailed over the sure-thing, “her turn” presumed victory of the Gestalt Feminine.
Do you understand what I’m saying?
This was the first test in a larger gender war that was to come. And make no mistake, we are in a gender war today.
Granted, it is a cold-war at this stage, but the Gestalt Masculine is at war with the gestalt feminine today. Both those gestalts found their perfect embodiment respectively in Trump and Hillary. This defeat gave rise to what is called the #resistance. The ‘resistance’ is another name for the Gestalt Feminine; replete with “allies” (Vichy Male collaborators), sloganeering (The Future is Female) and uniforms (Pink Pussy Hats).
You can witness this resistance, the Gestalt Feminine, in every Women’s March, in every face wearing a pink pussy hat, in every ludicrous new, weaponized, MeToo allegation that strips men of their basic civil rights not in a court of law, but in the court of social media.
There are more manifestations of this Gestalt Feminine than I have time to list in this talk, but each has the express purpose of destroying conventional masculinity. It is no longer enough to inconvenience men or to spray paint “smash the patriarchy” on a stall in the women’s bathroom. The true intent is now unmasked, and that is the systematic removal of ALL masculinity.
“Men need to be actively disadvantaged for equality to be achieved”
These were the words I read on a college chalkboard not too long ago. This is the sentiment that’s become normalized. This generation sees the advantage of a cover story like “equality” as if it were a nuisance today. They almost begrudgingly speak about equalism as if it’s the necessary wink and a nod before they move on to how justified the Gestalt Feminine is in disadvantaging men in the name of equality. But we’re expected to know that ‘achieving equality’ is the backstory to systematically removing men from all narratives. In a feminine-correct social order men should already know this is a facade, but go along with it anyway.
Today, we’re moving past the questions of whether or not the Gestalt Feminine should care about issues of equality of opportunity versus equality of outcome. That was a nice distraction, but making a distinction between the two is important, if only insofar as who you’re debating it with actually has the capacity to change their minds about anything. The Gestalt Feminine wants what it wants, like the sum total of all the Ids of women who believe in anything they’ve ever seen, heard or read about their own oppression.
Never in human history has there been such polarization between the sexes. In our contemporary gender landscape the Gestalt Male is the openly declared enemy of the Gestalt Female. And no one raises an eyebrow about it.
This isn’t how we would have it, because it’s my belief that the sexes are far better off as complements to the other. We can be, we have been, better together than adversarial of each other.
But any issue of gender conflict, any slight, any instance when a woman’s power may be challenged, any time a man might dare to raise a questioning awareness of an issue that is uniquely concerned with men is when the collective awareness of the Gestalt Feminine is roused into action.
I’ve called this phenomenon The Sisterhood Über Alles – the sisterhood above all other considerations. Before religion, before race, before political stripe, what benefits the Feminine Imperative is the prime directive of womankind.
As a result of continually feeding this beast we find ourselves in a state of sexual polarization that has gotten so bad that even “woke” male-feminists are now viewed as “stealth misogynists”. The stereotypical Nice Guy isn’t ‘nice’ anymore, he’s an operative that’s trying to fool women’s Hypergamous filters. The old trope of men getting in touch with one’s feminine side is now viewed with suspicion. Why would a man be motivated to identify with the feminine if not to use it to his manipulative advantage? Identifying with the female is almost more distrusted than openly Gaming women today.
You are never a ‘man’ to the resistance. To call you a man would be too old school patriarchal and aggrandizing. “Man” is reserved for the Alpha men women want to fuck. No, you are just an ‘ally’ and even then you’re only an ally so long as you remain useful. When that usefulness ceases, when you serve your purpose and look for approval from your mistress, when you hope to enjoy some reciprocal intimacy in return fo desired behavior, there’s now a new and much improved social convention ready made to remove you from the resistance.
My Twitter feed is littered with stories sent to me about infamous celebrity male-feminists who are now facing MeToo allegations. We don’t even call them misconduct allegation now – MeToo is synonymous with rape, harassment, even social missteps.
To get “me too’d” is now a verb.
The mistrust this war is engendering, is leading to a new form of gender segregation. In some orthodox churches it’s customary for the sexes to be separated in worship. Being the intelligent, evolved progressives we are, we call this segregation barbaric or demeaning of women. Yet MeToo is leading to a similar, more stringent form of segregation in our workplaces, in our social engagements and now even coming full circle back to the church. But this segregation isn’t about honoring old ways of religion, it’s based on distrust of women who now possess an immediate means to the personal destruction of men.
So we cordon ourselves off from women for fear that we might say something that could be interpreted in an unintended way – not by a court of law, but the court of social media. We don’t fear the expense of an actual court case, we fear the far more expensive costs of having our bread, our reputations and our capacity to make a future living taken from us by the court of social media and the politics of wanton personal destruction.
These are some things I feel we need to wrap our heads around before I consider where the manosphere is going next. Because, in essence, this state, these conditions will guide this tribe into the future.
The mainstream is controlled by the Gestalt Feminine today. In our present gender Cold War that Gestalt is looking for a concrete enemy to fight. The Sisterhood Über Alles united behind blocking the nomination of Bret Kavanaugh recently and with that straw man enemy behind them they are now looking for a concrete enemy to unite against today. My fear, gentlemen, is that the manosphere will become the face of the enemy the resistance so desperately needs as a focus for its anger.
Lets face it, we’re the antithesis of what the Gestalt feminine would teach men they should be. We resist their unending efforts to contain conventional masculinity. We are the last line in keeping that male-defined masculinity viable. We’re an easy enemy to vent on, and the more we continue to grow, the more we will be that focus. The mainstream wants crazy and the manosphere is a made-for-TV villain that looks a lot like the people Women’s Studies professors tell their students it’s OK to hate.
How do we, the men of this tribe, define what we call the manosphere?
I’ve always made it a point to never directly involve myself in issues of politics, religion or race on The Rational Male. The only time I address such topics is when they cross over into issues of intersexual dynamics. Now I see just how much cross over there really is.
They say everything is about sex except sex; sex is about power. Think about that in the context of today’s gender Cold War.
If we do not define the manosphere it will certainly be defined for us by others who only see it as a niche market to exploit. The manosphere will fall prey to the Brand of Me. The Success Porn gurus, the Cassie Jayes, the Purple Pill Life Coaches, the Men’s Rights Movement – even Vichy male organizations like The Good Man Project or We Are Man Enough will claim an authority over the manosphere that they’ve never merited all in order to build their own brands.
And I’ll leave you with this as a primer for the rest of my State of the Manosphere talk I delivered at the 21 Convention, October 12th, 2018.
I’m writing this post on the day before I head off to this year’s 21 Convention and I thought I’d just do something a bit freeform to get a few ideas on the page and let you all know where my head is at these days. I generally don’t make a habit of using The Rational Male as a sounding board for my personal thoughts. Most of what you read here is what I can best describe as crafted essays. Last week’s post was a good example of that. I took about 2 weeks to to write that essay, but the the germ of the idea for building an essay on body language and implied meanings was something I’d had percolating for almost 6 months. When you write about what I do for as long as I have I’ve learned it pays to be thorough, and I enjoy the building process.
Now that I’ve said all that, I’m going to break this rule today and do a bit of stream-of-consciousness writing here now.
One thing I’ve learned since I decided to write intentionally is that I’m never off-duty. I’ve always been an artist and I’ve always kept sketchbooks with me to scribble down ideas for larger work, but it wasn’t until I started really writing that I began to keep notebooks for my posts and then my books; and now my talks. I presently have 4 small notebooks that I put ideas in. I just finished filling one up and now I need another one. I was never that Emo writer kid who was so artsy and self-absorbed he had to write a diary because he thought people must find him fascinating. In fact, I’ve always thought of art as something temporal.
Now this is changed for me. I find it an absolute necessity to keep notebooks with me to capture ideas in. I think my brain has changed somewhat since I began being a ‘serious’ author. My mind now works in a way where I get ideas that don’t stay for long, but the internal conversations I have to flesh out those ideas can get pretty involved. I’ve freaked my wife out on more than one occasion when I got up to take a piss in the middle of the night, had an idea and then had to go write it down knowing that it would fade from memory by the morning. I think I’m kind of torn between being a creative thinker and a deductive thinker as a result of applying myself to writing .
I guess that makes me a writer, but I still don’t know what I am in that respect. I do know I have an obsessive compulsion to write, but not so much to write as an author of books but a capturer of ideas. Occasionally I read about authors’ writing processes and rituals and it sounds really artsy. Honestly, I think a result of the self-publishing revolution is that it created a lot of writers who just wanted to be writers. Like they just revel in the identity and love to say ‘I’m special, I’m a writer‘. The same thing happened in desktop publishing when computers started replacing all the analog ways of graphic design. Everyone you knew was a ‘graphic designer’ because anyone could do it then.
I think it was Stephen King who said writing for him was like excrement. Not in the way that his writing was shit, but rather it was something that just came out of him, something he excreted like hair or fingernails. I think I understand that now. I never set out to be a writer, I’m an ideas man. Sometimes those ideas are great and help change men’s lives. Then sometimes I think maybe I’m a messenger for something that just needs to be conveyed in this day and this time.
The Rational Male, my first book, just turned 5 years old on October 1st. Granted, it still needs to be cleaned up and I’m in the process of a reedit with the help of two editors now. Nothing will change as far as content is concerned, but lets be honest, the font size needs to be kicked up a couple points and there are a fair amount of grammatical errors that need to be corrected. So, I’m reading back through the whole book these days and in doing so I almost can’t believe that the voice is my own. Although the book was published in 2013 all the material is from essays I wrote as far back as 2002, and a lot of that was from conversations and debates I’d had on SoSuave from back in the day. Re-reading it is like having a conversation with myself from when I was 34 years old.
The book is important in so many ways to so many people now. That’s something I have to keep in mind today. The Rational Male is a living text. It’s not a book you you read once and put on a shelf. Readers keep returning to it when the need to be reminded of a relevant truth that they’re experiencing in life.
A year ago, when I was at the 21 Convention the thing that struck me the most was signing men’s copy’s and seeing how well-worn they were. Every one had liner notes and highlighted in at least 2 different highlighter colors. It was then I realized this book was something more than a self-published book turned out from the print-on-demand mill.
I’m sure I’ll see the same this year and it makes me happy to have been the instrument to bring these truths to men. I still get chills when men tell me it saved their lives or it fundamentally changed them for the better. I re-read my work and think ‘who is this guy?’ I wonder how my grandchildren, maybe great-grandchildren, will see what I was about. And this is what concerns me most when I consider the ease with which I could be erased from the online world.
I would be lying to say that recent social events haven’t flustered me. The fact that Roosh’s books could be so casually deleted from all of his distribution sources is unsettling. He wrote about this, prophetically, about five years ago in The Most Insidious Method of Control Never Devised. Roosh has had his bread taken from him. And yes, I understand, his right to ‘free speech’ hasn’t been impinged, he still has the right to say what he thinks, but this is a reminder that for all the high-minded talk about being ‘anti-fragile’ we’re all more fragile than we think.
I don’t know what Roosh’s revenue situation looks like, I know he’s put Return of Kings on indefinite hiatus, but I wonder what men who’ve made the manosphere their sole source of income will do when their ability to generate revenue from it dries up. This is the main reason I advise men against becoming revenue-dependent on the manosphere. It’s too easy to have their convictions compromised for the sake of profit, but it’s also one keystroke away from being deleted by platforms they depend on for that revenue.
My main fear is that the vital work I’ve done with The Rational Male might be casually undone through the ignorant vindictiveness of a feminist critic somehow made an authority over what men should and should not read in digital publishing. My fear is that the men’s lives who might be saved by my book would be prevented access to it. I made a joke on Twitter a few years ago; I said, ‘there will come a day when The Rational Male will have to be read in secret, by candle light among secret societies of men like Christians in Mao’s China had to do. I don’t laugh at that prophecy anymore.
I’ve always encouraged men to buy the physical, print copy of the book. Mainly this is because I’ve always hoped men would in fact discuss it among themselves. It was meant to be a conversation (debate) starter because I’ve always believed in the bottom up approach to making people think in new ways. I want men to physically pass the book on to the next guy they think will need it. I make the least amount on royalties from the print book, but it’s what I think is most important – but also because it is a permanency that digital books cannot insure.
The Red Pill community has grown exponentially since I began writing almost 20 years ago. While I don’t believe we’ve hit critical mass just yet I do think we’re becoming too big to ignore now. The Red Pill forum on Reddit was ‘quarantined’ last week, and unsurprisingly the latent message sent in that act was one that aligned with a pseudo-concern over what an appropriate expression of masculinity is. Ironically, the redirect from the quarantine was linked to the ‘masculinity studies’ department of Stony Brook University – every bit the Vichy male plantation for men to align with the definition of masculinity approved for them by the Feminine Imperative – and led by, the now condemned for sexual assault allegations, Michael Kimmel.
What the Red Pill reveals is dangerous and threatening to a gynocentric world order. As the #MeToo movement evolves into the opportunistic weapon of social and political control, our online presence and our message stand out in sharp challenge to its false foundations. I can remember when I wrote Fem-Centrism and The Feminine Reality and the hostility those posts generated among critics. It’s always been a man’s world they said; how dare I suggest women were the true power behind the throne. That was 7 years ago. I had a new WordPress blog and although I was semi-well known on SoSuave I was just another blogger who wrote about this new thing called the ‘Red Pill’.
The Gestalt Feminine vs. The Gestalt Masculine
In 2018 the stakes are much higher, the game has changed and the tolerance for challenges to an ideology intrinsic to our feminine-primary social order is at its breaking point. There is now a presumption of authority to go along with the presumptions of entitlement for women and default guilt for men. The very platforms that made our coming together possible are ruled by the world views we’ve always warned against.
I once wrote a post called Appeals to Reason and in it I made a rational case as to why it is never in a good idea for a man to try to reason his way into intimacy or sex with women. Most Beta men subscribe to a very literalist mindset. Our Rational Interpretive process evolved to make men natural, deductive, problem solvers. As such, we evolved different strategies and different communication methods apart from those of women. We believe in the statistics, the empirical data, the proven methods, the ‘science’ behind the processes to make informed decisions. We prioritize information when we communicate.
To the contrary, women prioritize the context of communication – they feel the communication before they apply a rational interpretation to what’s been communicated. Even when confronted with a succinctly reason position founded on empirical facts, their first priority is to personalize how that data makes them feel. Their Emotional Interpretive Process is their evolved default.
What I see happening today on a larger meta-social scale is a collective gestalt of the masculine trying to assert their deductive reasoning to assess the disposition of the meta-female gestalt which is firmly founded in how issues of monumental social importance make the whole of the feminine feel.
In Appeals to Reason I used a guy’s petition of women as an example of this. The kid had created a list of questions for women to fill out as to why they didn’t want to go out with him on a date and to assess what it is that women want. This is classic male deductive reasoning. For millennia men have tried to apply reason to dealing with women only to find themselves confounded by what women say and what they do. The same is now true in a social scope and about decisions that have global importance today.
However, in today’s scenario it is women who presume an authority that is just on the cusp of totalitarianism. It’s like we’re collectively, as Beta, Blue Pill conditioned men, attempting to logically deduce what it is women want in order to satisfy their desire for a total authority. And when that woman doesn’t get what she wants, when men try to reason her into bed, she reacts like a violent child having a tantrum. She says what she feels, not what she needs.
And the gestalt of men turn on one another and blame the other for setting her off. “If only you assholes would give her what she wants we wouldn’t be in this mess” they say. Then to make matters worse we pander to her tantrums, we believe her insanity, we take her feelings as facts and the other half of the gestalt masculinity wonders why the other can’t see the real story while the other is swept up in female hysterics.
Then the gestalt female is pandered to so thoroughly that we come to the point that we follow their Emotional Interpretive process as the only measure of legitimate discussion. This is where we are today, only, to compound things, we’ve collectively approved for the gestalt feminine a universally effective means of destroying the parts of the gestalt masculine who would dare to challenge their feelings, their emotional priorities. We’ve given the feminine the power to wish us away to the cornfield if we upset the child.
And so here we are, at the figurative mercy of the gestalt feminine (and their Vichy male “allies”) keeping our collective heads down for fear that they’ll deny us our bread if we upset the insane, collective female Id.
There will be more to this essay in my address at the 21 Convention this Friday. I will also be doing various videos from Orlando on my Periscope, Twitter and possibly my new YouTube channel. I hope to see you there.