Today’s Hustle Economy is measured in market shares of ‘influence‘. How many Followers do you have? How many subs (subscribers)? Comments? Likes? Views? What’s your engagement like? In an age when anyone can have a free digital soapbox to prosthelytize from our egos become our brand. So, when you attack an idea you also attack the brand; and when you attack the brand you also attack the ego whose identity is the brand.
Our livelihoods, our wellbeing, are vitally connected to with a Brand of Me which in turn is intimately connected to the self. The separation between man and brand becomes more difficult when his revenue stream(s) is dependent upon man and brand being synonymous. That brand’s value is also quantified and qualified by the platforms (soapbox) it’s based on. Lose followers, lose viewers, lose money and lose self. As a result you get pathological hustlers grifting on other pathological hustlers by selling them access to exposure, influence and and insurance for their very precarious-but-lucrative brand of me. In turn, this “insurance” is a buffer against losing an equally precarious sense of self.
From 2000 to about 2015 organizing live events and conventions was a fairly lucrative proposition in the burgeoning Hustle Economy. Being a speaker at a TED talk held a certain gravitas for the Brand of Me who was invited to relate his very important, self-affirming ideas to a rapt audience. Today, not so much. The TEDx series saw to it that anyone could pay-to-play and thus debased any legitimacy the original TEDs started with. I remember the pay-to-play grift that destroyed the late 80s’ metal scene in Hollywood. Show promoters would buy out a classic venue like Gazzari’s or the Troubadour for a night and then talk “up-and-coming bands” into playing the gigs. All they had to do was sell enough tickets to cover their portion of whatever the promoter had paid to reserve the venue. Whether the bands decided to sell their tickets at a profit or a loss was irrelevant to the promoters – they just had to cover the rent on the club for that night. Most promoters were making their money on marking up that rent, and a percentage of the alcohol sales they’d arrange with club owners. It didn’t matter if the bands were great or they sucked, just that they covered the rent with ticket sales – usually to friends and family to come watch them play on the same stage that Van Halen and Ratt got their start on. The promoters weren’t selling actual talent, they were selling the fantasy of playing on historic stages in L.A. to guys who believed they were good enough to play them. By 1989 pay-to-play was killing what was once a vibrant music scene that naturally culled the talentless bands from the great ones.
Hustle Economy conventions today are following the same pay-to-play graft. It makes little difference what the niché is – masterminds, hotseats, summits, etc. – conventions have become Brand Showcases replete with (gumroad) book signings and the hot girl “Booth Candy” to prove proof-of-concept (i.e. Receipts). Convention promoters care less about the messages of the personalities who speak at their events and more about the gravitas it brings to their event (which is also part of their own Brand of Me). And the loudest most extroverted (pathological) brands of that year always draw attention.
What you get then is a competition of escalation. Punch the biggest guy in the face as soon as you arrive in the prison yard or you’ll end up as his bitch. If you want to make a name for yourself as a niché marketer (especially as a noob in the Manosphere) you have to punch up. Call the biggest name in that sphere a charlatan or a hack and some of his followers might defect to your cult out of spite. Grifters sell other grifters programs and templates to ensure their brand’s value, which increasingly is tied to their own sense of personal worth. Mastermind sessions and “hot seat” workshops become psychotherapy for the Hustle Economy “Guru“.
Insurance of personal brand value will be big business in this decade. It will be sold using the same perception marketing that Instagram influencers use. It will be based on the same insecurities the Hustler sells his products with. Image is all – the Hustler becomes the hustled – but image is fleeting. Even mediocre minds can figure out how to jump on a current trend. Copy & paste a viral tag, aligning with something trending; all that is easy to do, but most niché marketeers lack the talent and insight to understand (much less foresee) a zeitgeist. Good hustlers borrow, great hustlers steal, but the true “ideas guys” are exceptionally rare in the Hustle Economy. Innovators and New Thinkers are the carrion that draws the Brand of Me vultures out in the open.
Hustle Economy carpet baggers live a very insecure and unpredictable existence. They are not innovators – they are fast followers. Not only is their sense of self fused to their brand, but their brand’s success is their metric of self-esteem. Their (often tenuous) mental health is measured in Followers, subscribers, views, comments, likes, engagement, analytics and clicks-per-minute (CPM). It’s never quality of ideas that define value; it’s only numbers. Money in the payment processor or number of email addresses on your list. It’s never ultimate causes / effects, it’s only proximate causality. It’s the number of trees over the health of the forest. But the numbers don’t lie, so the new teachers give the Lost Boys cigarettes, candy bars and cheap booze – or their emotionally proximate equivalents (hope). It’s what they really want, it’s what makes you money and it’s what your ego-brand’s long term security needs. Besides, if you don’t give the temporary salve for their miserable lives another Influencer has already copy & pasted your tags to lap you on the Hustle Economy racetrack.
Insecurity in self, brand, livelihood, sustainable ‘lifestyle creep’, even family relations are what define the Hustle Economy today. Most personal brands rarely last more than two years – at least in their initial incarnation. As such, there is a constant need for belief pivots and “brand makeovers” for influencers. Reinventing one’s “self” becomes a vital part of existence for the career grifter. And there’s a lot of money waiting the clever guy who figures out how to cater to this pivoting need. Those unable to adapt, or those who miss the cues of the rapidly changing zeitgeist, will become extinct. Only true innovators – the Ideas Guys – have any kind of real staying power, and that’s ifthey can roll with the social changes; if they can put off the ennui of seeing their ideas cannibalized and bastardized by the next wave of hustlers who will plagiarize their work with impunity.
For the past 12 years I’ve been asked some variation of this question:
“Rollo, why should a man bother with women at all today? All women today, yes allwomen, are vain, self-important, narcissistic, hubristic and entitled. What average man would ever want to have anything to do with the average woman? By the time a girl reaches her late teens she’s already conditioned to expect a High-Value Man is what she’s due in life. By the time she’s in her early 30s she still hasn’t had the delusions of her entitlements dispelled for her – no matter what the realities of her situation might hold up in her face. What’s the average guy supposed to do about the average woman?”
Although I’ve been writing about intersexual dynamics for 20 years now, there’s definitely been a sea change in those dynamics since the rise of social media. While the last two generations of women have been the test experiments, it’s not just a case of “Bro, women’s egos and assessments of their own SMV are blown out of all proportion because of Instagram.” Men’s expectations (really anticipation) of average women’s overblown egos is also part of the experiment. We’ve come to a point where men don’t expect anything else from women than an aggrandized sense of female self. The average guy has little recourse but to accept this ego-appeasement and adapt to a sexual marketplace defined by women’s hubris; or by choice, or necessity, (usually necessity) they simply opt out of that marketplace – or they convince themselves they do. In fact, much of what passes for dating now is really a form of personal brand management that has to contend with the rigors of a global sexual marketplace. No one really “dates” in this market. Without realizing it they simply look for strategic co-branding opportunities that align with the changing perception of sociosexual value in global society.
How will the images of me dating this guy increase my brand engagement?
How will the pics and video of him appearing in my feed impact my future opportunities to get with a hotter guy?
How many Simps (commodified Beta orbiters) funding my lifestyle will abandon my brand as a result?
While these (and more) may not be conscious concerns for women “dating” today, the sociosexual context of this brand management is pervasive. It is the acknowledged environment in which men and women have play the game.
In a Gynocentric global social order the sexual marketplace is by women, for women’s short term and long term mating strategies. Men are simply the replaceable accessories needed to optimize those strategies,…or to be used as convenient foils when the consequences of those strategies become unignorable. So, it’s hardly surprising then that we’re moving into the second generation of Lost Boys. Young men with no real purposeful direction in life, less creative drive and a generation-defining sense of existential ennui.
And what would be their incentive to prompt them to creativity or purpose? Certainly not the long-term reward of an adoring woman or of sexual satisfaction born of her genuine desire. Those rewards are reserved for the High Value Men all women (young and old) believe are their due. Anything less is just brand management now. In an age when girls are raised on the ideal that no woman ought ever to do anything for the express pleasure of a man, doing something pleasurable for one becomes an act of rebellion against the Strong Independent Woman character they’re raised to emulate. Thus, any guy she’s motivated to go against her Fempowerment programming for had better be extraordinarily, confirmedly, high value. To paraphrase Patrice ‘O Neil, women want a man who’s better looking, smarter, stronger, more dominant, educated, taller and richer than they are, yet still wants him to think of her as his equal – or his Queen. He’s the ideal Superman who still defers to her socially-mandated authority (because he respects women) despite being her superior in every way she measures high-value. Oh, and he still has to continually qualify for her intimate approval even if he initially passes the average woman’s filters. Otherwise she might begin to feel as if she settled on him.
One thing that our new order communication society has made unignorable is that the truths we used to build the previous social orders on aren’t exactly what we believed them to be. In some cases those presumptions were useful faiths in truths we expected others to mutually accept; others were pretty-but-useful lies. Regardless, we still cling to romantic ideals that were tenable in previous eras despite the growing (easily accessible) research, data and empirical evidence that puts the lie to that romanticism. What we’re left with is a conflict of old order hope, faith, romance, emotionalism and the lives shaped by these influences versus the often harsh, empirical, objective truths about human nature that are unignorable in this age. Reason itself doesn’t destroy comforting faith, but it does take the magic out of faith by explaining it. Faith confirmed by reason only reinforces faith, but it can never go back to being a faith again once it’s explained. This is a hard pill to swallow for generations that have made a faith in emotionalism the guiding principle that defines their personalities, entitlements and expectations of the opposite sex. And this is to say nothing about the current global social order founded on emotionalism (Feels Before Reals).
Long ago I wrote an essay titled The True Romantics where I asserted that it was men, not women, who are the true romantics – of this age and those past. Men are innate idealists. This idealism prompts us to the performance we use to establish dominance and competence hierarchies amongst ourselves, but it also incentivizes us to the romanticism we hope will solve our reproductive problem. I’ve said in the past that this idealism is both our greatest strength and our most exploitable weakness. For the past two generations this idealism has been a liability for most men. When you make a man necessitous it’s his idealism that makes him hopeful in hopelessness. It’s idealism that makes him a suicidal nihilist or a pollyanna optimist. It’s idealism that keeps him going to work each day in the hopes that his dedication to a proscribed rule-set he believes everyone else is (or should) be playing by will earn him respectability. It’s idealism that makes him a Black Pill Doomer when he can’t reconcile his old Blue Pill conditioned hopes and goals with the Red Pill aware, new order data confirmed for him every day on social media or is just a Google search away. And it’s idealism that makes him hate the women who will never make those pleasant Blue Pill fictions a reality, while he hates the men who brought him to that despondency even more.
Both sexes are gravely, irreversibly, disillusioned today. Both would like to return to some idyllic time where women could swoon for a dashing high-value man who would become a husband they could admire (and be hot for) – and men could find a suitable mate via an understandable and realizable performance, acceptable responsibility, and actionable authority. But an underlying blind faith in the Blank Slate, Social Constructionism, Emotionalism and Subjectivism have made all this impossible. Progressivism, feminism, gynocentrism, (Wokeism) and all of the fallacies that built them, are really old order faiths founded on previously accepted presumptions – presumptions that are destroyed by new, easily accessed, empirical data every day. The more empirical truth (or even the questions that come from it) the more desperate the old social order becomes in maintaining the frameworks its power relies on to sustain it. Red Pill awareness of intersexual dynamics is one such catalyst that is disrupting those old order, Blue Pill, false ideals. It exposes a game we all enjoyed playing up until technology made public what the winners and losers had to do to be so. Women want to play the game, they don’t want to be told they’re playing it is an old maxim I’ve used for over a decade. Now we can apply this to the entirety of our globalized social order; except being told we’re all playing an old game is unavoidable. It makes playing it seem contrived, but it also calls into question why we’d ever build our lives around the contrivance.
Women and men are being dragged from this comfortable game based on emotionalism, false potentials of a Blank Slate and social constructivism. They are being forced to take the Red Pill and cross an abyss very few will have any idea how to deal with. We need new paradigms of thinking, and new ways of inter-relating with each other that align with an empirical understanding of our natures. This will require an acceptance of Red Pill awareness, and innovation and creativity that is sorely lacking in these generations.
My colleague and friend, Rian Stone, took it upon himself to breakdown the brilliant simplicity of a common Manosphere idiom:
She was never yours, it was just your turn.
This phrase has been around since the earliest days of the Pickup Artists’ (PUA) online communities. And like many of the old wisdoms of that time the reasoning for it gets distorted by the various factions of what’s become the Manosphere today. In 2020 the more extreme end of MGTOW communities – Black Pill, Doomers, and VolCels – are what most mainstream audiences conflate with Red Pill. What they, along with Success Porn niche marketers, have done is pick and pull the parts of Red Pill praxeology that resonates with their personal beliefs and circumstances and demonize what doesn’t. Both factions have an interest in misconstruing what the Red Pill has taken 20 years to develop. It doesn’t really serve the ends of either perspective to spend too much time thinking about a contentious Red Pill principle when misrepresenting it is more valuable in confirming their belief sets – especially when doing so generates views, subs and ad revenue.
To the Doomer mindset She’s not yours… is confirmation of women’s duplicitous, fickle or evil nature. That’s not to say the nihilistic perspective doesn’t approach women’s nature from an objective Red Pill understanding, it just means they focus on surrendering to it and giving up on women. This confirmation bias also gets mixed up in the Doomer understanding of Hypergamy. Hypergamy resonates with them because it confirms the idea that all women will dump a guy at the first sign of his losing an Alpha Frame veneer; an act which he must constantly maintain in a world of endless options and online attention for women. Slip up once too often and at the first opportunity she’s gone. It’s the fallacy of Hypergamy as a straight jacket, and She’s not yours… justifies the defeatism. You will never find a lasting contentment with a woman because she holds first right of refusal in any intimate relationship (i.e. Briffault’s Law). Ergo, sooner or later your turn will be over and all the effort, time and emotion you invested in her will be for nothing (i.e. Sunk Cost, Relational Equity). In fact, it may be worse than nothing when you consider the opportunity cost of having bothered with trying to make her yours in the first place. While the juice might taste really good in the short term, it’s never really worth the squeeze in the long term. This conclusion is what really upsets the Success gurus because it’s a hard logic to refute – at least from their own Man Up! perspective.
That’s the Doom Pill interpretation. It’s based on reflexive, immutable binary extremes – the default reaction of this generation – because it confirms a hopelessness that defines them. Ironically, it was the very PUAs of the 2000s they despise so much who originally coined the phrase. Back then it served as a reminder to guys to never get too attached to one particular woman while dating several women concurrently. It was almost a mantra to ward off ONEitis because they were spinning plates and “catching feelings” for one girl tended to end up destroying them. It was a maxim that worked best as a preventive medicine since most practitioners of Game saw it as a means to achieve the monogamy their Blue Pill social conditioning convinced them was possible. Average men build lives around serial monogamy; it’s always been the surest way to solve the average man’s reproductive problem. So when you open them up to an abundance of sexual/intimate potential via Game they tend to use it to get their Dream Girland ignore what the Red Pill says about women’s nature.
In today’s ‘sphere, She was never yours, it was just your turn is a salve for guys who’ve already invested in a woman and she dumped or divorced them. The presumption is that despite all their best Blue Pill qualifications or their Game savvy, Hypergamy gets the best of all women and she’ll move on to the bigger and better deal. This perspective presupposes a stable monogamy, not spinning plates, is the goal-state for every guy. Notice the maxim here is cast in the past tense. She was never yours,…At some stage a man believes she is his (or should be) and she no longer is now. Thus, She was never yours becomes a post-facto rationalization to the guy who’s probably feeling gutted by his breakup. The real issue is the guy’s want for a permanent solution to his desire for intimacy. We see this all the time among simps who spend small fortunes (monthly) to achieve some kind of virtual intimacy with his favorite OnlyFans cam-girl. In this case, She was never yours is reconfirmed for simps over and over as they move from one cam-girl obsession to the next.
For the Success Porn guru, all this is grist for the mill. On one hand, men struggling with confidence (see social skills), achieving intimacy/sex and finding purpose are their bread and butter. On the other hand, what they’re usually selling is the Blue Pill ideal of a sustainable contentment for otherwise discontent men. That contentment includes the hope that a permanent, loving and monogamous relationship with one woman is not only possible, but is also a sign of his authentic manhood. When Dr. Phil sells this hope we write him off as a naive Pollyanna and old order thinker. However, this same Blue Pill hope is repackaged and sold online as a return to masculine virtue by today’s Life Coaches in the Hustle Economy. The permanence of your contentment amounts to your ability to qualify for it and sustain it with their (usually repackaged) concept of masculine virtue. Any discontent on the part of the client is reflective of his own lack of determination or hard work to achieve it. 80’s Televangelists and 90’s Multi-level Marketing hustlers used similar graft. It’s really a monetized version of the philosophy of personal responsibility — which has always been a darling of traditional conservatism and now a staple of personal development. Any failure of the concept is always attributable to the man’s deficient effort and investment, which can then be attached to his character. This isn’t to say that all personal development guys are unscrupulous hustlers, just that the true responsibility of education rests with the student.
She’s not yours, it was just your turn, and other unignorable truths that the Red Pill makes men aware of, defeats the self-reinforcing circular logic of the personal responsibility hustle. It forces the hustler to admit that something outside men’s control might have an effect on a their lives. Rather than accept this and work within the framework, the response is more of the same; deny the phenomenon exists, or presume that even acknowledging it is indicative of a defeatist mentality – thus, a shirking of personal responsibility which completes the circular logic.
This is the origin of the “Truthful Anger” fallacy. Around 2015 the instructors working for Real Social Dynamics (RSD) started getting a lot of questions about the material in The Rational Male from students attending RSD seminars. At some point they had to address these questions, but to do so would mean acknowledging the validity of the concepts in my book – concepts that challenged the positivity grift they were rapidly converting over to during this time. The solution was to acknowledge the truth in my work, but tacitly disqualify it by presuming it came from a place of anger. They then cautioned against internalizing it at the risk of becoming angry or bitter against women — both presumptions commonly used by mainstream gynocentric norms. It was misconstrued as “truthful anger”; poignantly true, but best not to dwell on it if a guy wants to be happy. In other words, would you rather be happy or would you rather be right? Happiness is always easier to sell than truth.
Now that we understand the opposing sides of the impermanence of women debate, we also have to consider the Lie of Individuation that usually gets thrown into the mix to dismiss the She’s not yours maxim. The Individuation Fallacy is most easily understood as:
“People are all individually special cases; each a unique product of their environments and experiences, and are far too individually complex to understand via generalizations according to sex, etc.”
The individual supersedes any commonalities attributable to biology or evolution, and usually focuses solely on social constructionism and personal circumstance as a basis for motivating behavior, developing personality and influencing others accordingly. The supremacy of the individual is the natural extension of an underlying belief in The Blank Slate. When you start from a belief that we’re all functional equals everyone is an angel or a devil according to the choices they made. But depending on the person’s circumstances they can be forgiven or damned for the consequences of those choices according to how we interpret their character as individuals. This is how we get rationales like, not all women are like that and “People are too complex to categorize” to dismiss the unignorable commonalities we see in men and women in the information age. No one likes to think they aren’t in some way unique as much as they don’t like to think determinism has influenced (in some way) what they think makes them unique. And since I’m sure you’ve made this connection already, yes, the Individuation Fallacy dovetails nicely into a doctrine of personal responsibility.
When we read some example of a woman opting out of a relationship (or sex) with one guy to take up with another, the reflexive response is to individualize her behavior according to her individualized circumstances. She’s damaged, she’s got Daddy Issues, she’s insecure because you weren’t Man Enough, etc. — any and every consideration that points away from categorizing her actions as commonalities in women’s innate nature are the reflexive thought process. She’s not yours, it was just your turn defines her actions in a concrete visceral understanding of women’s nature that conflicts with the Blank Slate‘s individualism. In this case the maxim is a description, not a prescription.
Men have an evolved need to know paternity. Unhindered by social strictures or women’s Hypergamous filtering men would opt for unlimited access to unlimited sexuality as our innate and preferred mating strategy. I’ve written a lot about this so I wont belabor it here, but a majority of men, over the course of history, will never be able to actualize this strategy. Ergo, socially enforced monogamy became the best mating strategy compromise for men as modified by the selection pressures of women’s mating strategies. The risk in this compromise is the assurance of paternity. If a man is going to compromise mating opportunities with many women to parentally invest in one woman, the deal must come with one condition: the child must be his genetic stock or the compromise invalidates his existence (evolutionarily speaking). To ensure this men evolved a mental firmware that predisposes us to jealousy, mate guarding and desire to possess a woman. This is why we develop a A Sense of Ownership with our girlfriends, wives and children. The dynamics of Kin Selection and Kin Altruism all find their root in men’s imperative to ascertain their paternity and protect their genetic legacy.
The need to control women’s sexuality is nothing less than men’s evolutionary compulsion to ensure that their compromise in parental investment is not for nothing. In a social order where masculine responsibility to wife and children was balanced with a commensurate masculine authority to enforce those responsibilities, men could nominally control the reproductive process. Part of that process included possessing a woman. This was both an evolutionary imperative and a social imperative.
In today’s gynocentric social order the thought of owning a woman is an affront to the female-primary sensibilities that stem from individuation. Feminism and gynocentrism have conditioned generations of women to believe they are autonomous ‘things‘ with no need for anything outside themselves – least of all men – to find true contentment. They are Strong Independent® women who believe their fulfillment comes from self-ownership. Eschewing a man’s surname in marriage, or even marriage at all, is a sign of independence and stiff middle finger to the idea of passive femininity or notions of ever submitting to a man’s authority. The evolved complementarity between men and women is replaced with the social contrivance of an idealized egalitarianism. Husband and wife is replaced with “Equal Partners“.
For women, the problem with this equalist fantasy is biology and evolved impulse are excused, if not encouraged, in a social order that prioritizes women’s mating strategies. Literally anything goes when the worst consequences of women’s Hypergamy can (enthusiastically) always be attributed to men’s inability to accept them as individuals.
The problem for men is that we still have an innate want to possess a woman to ensure our paternity and invest in our genetic legacies. As mentioned, this desire for permanency with one woman was both an evolutionary imperative and a social imperative in a patriarchal social order. In a gynocentric social order the evolutionary imperative to possess a woman still remains, but the social imperative says…
She was, is, will, never be yours, it was just your turn.
And that is why this maxim rubs so many men the wrong way.
I’ve had a lot of my YouTube subscribers tell me that my admittedly “long form” live stream videos are being chopped off at the 2 hour mark. I’ve been aware of this problem for a month now and as much as I’d like to suspect it’s YouTube/Google censorship, it’s really a compiling error between StreamYard (my streaming app) and how YouTube saves the video after it streams. I had to search for a fix right after the Will Smith / Jada Pinkett breakdown video I did was likewise chopped at the beginning. That was easily my most popular and best watched video on the channel and people wanted the whole damn thing.
I discovered a workaround. I noticed the entire video was in fact compiled on YouTube when I opened it in their editor software. However, the playback was limited to only 2 hours from the end of the clip back up to wherever the 2 hour mark was. The fix was simple: delete about 6-10 seconds of the silence before the intro music starts and then resave/recompile the video. Presto! The whole video is now watchable. Well, not exactly Presto!, it takes about half a day to recompile a 2:45:00 video on YouTube’s very slow encoders.
Needless to say, this is kind of frustrating when I dig into videos like Will Smith and now my dissection of Tomi Lahren’s dating/men ragequit video. Tomi’s fem-screech has been all the rage du jour in the Manosphere and on ProRevenge doompill YouTube since last Wednesday. You just can’t pass on that kind of Grade A, USDA Choice, Red Meat. Even Trad-Con women holding “legitimate” opinionist positions at some of the bigger news aggregate blogs had to put something out about raging Tomi’s meltdown. And as expected they were either piling on with her frustration about men not “living up to the responsibility of being Real Men®“ or else it was more unwitting anti-feminist feminism; the same thing Tomi has suffered from since she was 20.
Even with that ‘fix’ of recompiling the original video I’m still getting guys emailing/Tweeting to me that they can’t watch the whole thing on various formats (mobile, web, tablet, etc.). Maybe that’s because they need to clear their video cache, I don’t know, but I’ve taken it upon myself to host the full video on my own server here. This is the whole analysis of Tomi’s PSA to Boyish Men.
The Empress has no Clothes
This task gave me an occasion to review the whole thing in a better light. There’s so much going on in this video it’s hard to sum it up. Tomi’s will be 28 this month (August 2020). She’s right on schedule for her Epiphany Phase, and as a Farm League celebrity who happens to be reasonably attractive the end of her 20s are weighing heavy on her ego. For the record, I’ve been privy to some DMs from guys in my and Jon MLD’s communities who’ve dated (banged) Tomi and had some interesting details as to what prompted her to this ragequit. I’m not going to make these public. Honestly, it’s TMZ style salaciousness, but these conversations confirmed my initial assessment: Tomi is barreling headlong into the Epiphany Phase and it’s not pretty.
In the video I mention that Tomi needs to find some kind of humility. She’s arrogant, entitled, self-aggrandized and completely oblivious to the fact that her opinions of herself and her “attractive” girl-friends are in fact the product of the feminism she claims to despise. Insight, humility, grace and poise are among the many conventionally feminine characteristic the women of Tomi’s generation (and older) desperately lack. I’m sure Tomi and Co. would disagree, but increasingly more men today are realizing the Empress has no Clothes. Women today like to believe they already have these feminine traits – this is part of the Fempowermentnarrative that teaches women they uniquely hold the attributes that make a woman a Qualitywoman, while also possessing all the best traits that make men admirable and respectable.
As mentioned in An Essay for Women, feminist ideology and gynocentrism has conditioned four generations of women to believe they can be the embodiment of the best of both genders. Self-fulfilling, independent and needing for nothing outside themselves (“You are enough girl.”), the women of Tomi’s generation are now discovering that the elite men they desire the most have the least use for them. Why would they? I’m not talking about MGTOW here, I’m talking about high SMV men in the global sexual marketplace who are in the Game and would like to eventually start a family with a devoted wife who needs him. If the best a woman of can be is a self-fulfilled, ego-assured, independent thing with no needs outside herself, why would she ever seek out an elite man? Why would a man be attracted to a woman who screeches at the top of her lungs,…
“It’ll be a cold day in Hell before I EVER CHASE A MAN!”
By definition, high value men – the men with their “shit together“, the men with a plan, the men who “value value” – have no attraction for a woman who publicly expresses she doesn’t need him. Now, Tomi and her Sisters doth protest too much. Her frustration with men is the result of her inability to accept that she does, in fact, need men; and her standards would predictably crumble given the right incentives. Granted, Tomi correctly assesses that the men of today are increasingly more effeminate, pussified, rudderless and apathetic than any generation that came before them. But ironically, she misses that the sad state of men today should make her even more hyperaware that her bitchy, self-entitled and decidedly masculinized sense of self is unattractive to the elite men she believes she and her sisters deserve.
The prime directive of feminism is:
Never do anything for the express pleasure of a man.
Since the post-Sexual Revolution rise of gynocentrism, this feminist maxim has played well with women’s empowerment messaging. There was a time (from the late 60s to late 90s) when men identifying with the feminine – getting in touch with their emotions – was a form of Game. Misguided as it was, men were taught that by supporting, identifying with, and empowering women they would be adapting to that era’s sexual marketplace. Today, this is old order thinking, but the legacy of those generations’ beliefs about women are what is causing such frustration in Tomi’s generation.
It’s too easy to just dismiss her as another entitled, stuck up bitch heading for her date with the Epiphany Phase and the Wall. The problem, and the solution to it, is right in front of her generation’s face. No man needs a woman who has no need for him. Men and women evolved to be complements to one another. This Complementarity and gender interdependence is one of the greatest adaptive strengths of our species, yet the surest way to debase and destroy it is to foment the idea of autonomous, androgynous, independence of one sex.
Tomi Lahren is a Feminist in the truest sense of the term. In one breath she screams men are trash, and in the next she claims to love men. This is the cognitive dissonance that generations of feminism embeds in women. Years of socio-psychological upbringing trains them to distrust, despise and emancipate themselves from men, while at the same time their evolved, biological, mental firmware cries in frustration for a need of men to love, protect, provide and sexually satisfy them.
This inner conflict becomes more and more stressful as this generation of young women approach the Epiphany Phase. One conflicting shift I see among this crop of young women is a greater, and earlier, awareness that they will be less likely to optimize Hypergamy with an acceptable, elite, man they are taught to believe they all deserve. Settling for anything less than optimal is anathema to the Strong Independent Woman ideal; settling for a suboptimal man is the main source of inner conflict for the Equal-but-Better expectations women place on today’s admittedly lacking men.
Back in January of this year I published a bit from my upcoming 4th book in The New Age of Enlightenment. As I get closer to publication the current events of 2020 have made me consider a new dynamic in regard to how, in an unprecedented way, the new power of cancel culture has given rise to what I’ve called the Hustle Economy.
How many YouTube content producers rely on their channel as a ’side hustle’ revenue to pay their bills today? How many self-published authors have quit their day jobs to write for their new employer, Amazon, today (Amazon owns 86% of the publishing market today)? How many former cubicle workers decided it was more lucrative to start an internet business than continue slaving away at a corporate gig that only made their bosses rich? Today, we’ll readily shift to the digital world to sustain us financially – in the end we don’t have much choice – but it’s the old order thinking that pervades this new “reality” and causes problems.
I write this at a time when several prominent names in the Manosphere (and other spheres) with large subscriber bases are having their channels erased by YouTube/Google. In some cases this erasure is a complete deletion from mainstream social media (Twitter, Facebook, Instagram and even WordPress). I’m not a fortuneteller, but I did predict this happening as far back as my State of the Manosphereaddress in 2018 and as recently as a defunct convention I spoke at back in May of 2019. I said a storm was coming. I saw then that a mainstream Village would need convenient foils, easy targets, to defeat in the 2020 election cycle; and the “Red Pill” – as subjectively defined by every online ideologue-grifter – would make the perfect, easy-to-hate, villains to bring down to prove a point. Purging long-overdue “hate accounts” would seem like a necessary and needed step to prove ideological virtue to the ‘woke’ masses.
Well, that storm is upon us now, and the people who convinced themselves they were entrepreneurs, and a much more profitable side hustle was their true calling in life, are looking around with a bit of nervous hesitancy now. Even the guys with the temerity to start an online business in the wake of the Corona Virus eliminating their jobs are now realizing they may not be as anti-fragile as they thought. Cancel Culture isn’t just about getting ideological enemies fired from their day jobs. It’s about total personal assassination, and stealing that person’s bread in the form of denying them any future ability to exist online, much less generate revenue, is the real objective. Right now, the Cancelled are just faceless randoms online losing jobs and tenured university staff who got too comfortable in the belief that they could never be fired. But in the coming months the Cancelled are going to look like an army of dispossessed with nothing to lose by hunting down the ones responsible for canceling them.
An Economy of Hustlers
The Hustle Economy came about because the barriers to entry into that economy have never been lower. For roughly 7-8 years anyone with a laptop, webcam and a basic understanding of social media and WordPress could join the hustle revolution of online “influencers“. Who wouldn’t want to make more money than the shitty 9-5 corporate cubicle job they spent 4 years in college to get into? Is it any wonder that for a decade the various ‘spheres have been dissuading young men from attending college, to get worthless degrees, in order to get into one of these jobs? Why bother with the “leftist indoctrination” we call education when you can make six figures in a couple of years online if you learn how to leverage SEO, engagement, grow an email list and pitch offers and merch? Hell, you can pretend to be a dog online and make more money than that job you thought assuming all that student debt for would be so rewarding.
The Hustle Economy was a natural progression from the Gig Economy. A lot of companies understood the sense in ‘retaining’ at-home employees, or project/contract workers. No benefits, next to no overhead, productivity was up to the freelancer completing the tasks on time (instead of monitoring hourlies’ productivity in a cube farm) and all for about the same, if not less, compensation. Don’t like your gig? Fine, just fire your “employer” and go back to your service advertising site to pick up a new one. For being a hired gun or contractual employee working from home most smart pros saw the freedom of the Hustle Economy almost immediately. Cut the middleman out and have the “jobs” come to you in the form of a potentially worldwide clientele.
Around 2014 the online Coaching/Guru hustle really began to develop into a template that anyone with a bit of social media savvy could follow. ‘Smart’ men and women quit their dead-end cubicle jobs or rearranged their Gig Economy jobs, for the more lucrative positivity hustle dollars that only required the small investment of a laptop, webcam and a willingness to parrot the scripts of Tony Robbins, Zig Ziglar, Napoleon Hill or Norman Vincent Peale. To be fair, this new Hustle Economy isn’t unique to the Manosphere; the Lost Boys Generation – this generation of directionless young men – niche market is just one among many lucrative markets today. Health & Fitness, “Entrepreneurs”, dating/relationship/marriage, personal empowerment, motivational positivity, the Law of Attraction, these are just a sampling of what I’ve called the Success Porn industry in the past. And new order technology makes all the old order grifts seem novel to a generation that’s never experienced them before. This Hustle Economy online template is cross-cultural and largely globalized now. Religion, psychology, motivation, business, philosophy, fitness, medicine/health, dating/relationship, marriage, child-rearing, or even just catering to the red meat needs of others’ desire for affirmation in their own despondency; all of these and more are now the spheres of the Hustle Economy.
Old Order Mastery vs. New Order Hustle
In 2015 I had a guy approach me at the Man in Demand conference who wanted to thank me for my work and The Rational Male. He said he’d come to reading it at the suggestion of his (male) therapist while he was recovering from a nasty divorce. This was the first time I had ever been told that a legitimate clinical psychologist had been using my book as a part of their therapy practice. The significance of this was profound for me then, but I don’t think I fully appreciated it until I had more men relate a similar beginning to reading my work in 2017 up to today. Here were real psychologists with doctorate degrees using The Rational Male as a reference in their practices. It was at this time I began to pay more attention to doctors and scholars and legitimate business pros who were aligning themselves with the various influencers of the new order spheres.
Psychologists are the best example of this because of the diversity of fields they can involve themselves in. Take a guy like Gad Saad, easily one of my favorite evolutionary psychology researchers. He’s a bonafide doctor and evo-psych scientist who’s found a new celebrity in various Hustle Economy sub-spheres on Twitter and elsewhere. His YouTube channel is pushing 180K subs and he managed to leverage himself as an e-personality. But Gad is one of the few legitimate psychologists to successfully transition to the new order hustle. More psychologists struggle with it because they still cling to an old order thinking that their pre-New Enlightenment educations were founded upon. They may still hold private clinical practices that they developed some 10-20 years ago. That’s the way you did it as a therapist in the old order. In fact, one reason I never pursued a postgraduate in behavioral psychology was because the only way to make any “real money” was to get a doctorate and start a practice. Masters degrees would get a you a job as a social worker.
Today, legitimate psychologists must actively compete in the Hustle Economy to make the hard work, time and money they invested in their degrees pay off as well as an online self-help Guru or Coach‘s hustle; some of whom have had their own practice open online with a 99 page “e-book” available filled with positivity pablum lifted from The Secret, going for as long as they’ve been in school. When WebMD first launched in the late 2000s doctors everywhere had to contend with their patients diagnosing themselves with whatever disorder they believed their symptoms indicated according to what they read on the site. The age of the self-educator had begun in this regard and online “clinicians“, both certified and holistic, saw the opportunity to profit from the symptomatic fears of people about their health. Real doctors had to either fight a losing battle of reeducating and allaying the fears of increasingly more people’s health concerns one by one, or find their own angle in the Hustle Economy and leverage their title and credentials to add validity to it. Today, an honorific is respected in name, but it’s by no means the path to earning potential – at least in the short term.
I occasionally encounter the critic who will claim I don’t site sources or my own work is speculative or just opinion. Wherever possible I do in fact cite sources, stats and research, but in the new order information age quoting stats or correlating studies has become an exercise in “dueling research”. And that’s assuming a critic has the time and interest enough to consider what you’re citing and counter it with their own. If you’re diligent enough it’s likely you can counter even the most basic of scientific presumptions with some research, TED talk or meta-study data. The truth is most people simply don’t develop their personal belief sets based on the data of multiple peer-reviewed, independently funded, experimental research PDFs someone links them online. They usually go with experience, emotional resonance and what “sounds right” according to how they were raised. If anything, rationality and critical thinking – the kind of mental presence sorely needed in higher education – is distrusted above all else in the Hustle Economy.
So, I can certainly see the frustration most old order career professionals have with the online template success models of their new order competitors. Add to this that they are both vying for the very sparse attention of the same customers – all of whom are little experts themselves – and you begin to see the practicality of, “if you can’t beat ’em, join ’em”. Thus far I’ve used psychology as the illustration, but this Hustle Economy dynamic applies to all old order businesses, academia, government systems, and religion. Religion in particular (as I’m writing about) was, and is, one of the first spheres to eagerly embrace the Hustle Economy. With everyone online being a little expert and everyone having some relative platform on which to prove it, religion, spirituality and magical thinking were easily monetized and template-formed. And their profitability is made all the better when one sphere’s template (religion) complements or amplifies another (government, psychology, fitness, sex, etc.).
Garbage In, Garbage Out
Kicking and screaming will the old order thinkers be dragged into the Hustle Economy of this new age of digital enlightenment. Back in the late 2000s I can remember being told that to make ends meet a family needed two incomes and a side hustle. Now that side hustle is the main thing. The old plan of going to 4, maybe 8 years, of college to get a good job that paid well is hard to sell in the age of hustles that can pay far more than a formal degree does. Don’t think for a moment I’m in any way celebrating this development. A good education should be its own reward. Being well versed in a variety of areas, and understanding critical thinking and how to learn should be a priority for well-educated people. But even our institutions of higher learning, our esteemed universities, must also contend with the Hustle Economy. As COVID forces us to stay home, and classes, and jobs, are moved online, people are only now realizing just how unprepared their schools and employers are to deal with the new order way of learning and working. They’re beginning to see how many hours of their lives they waste in pointless formalities and commutes, but more so, they see how antiquated the old order systems they relied upon for security for so long really are. And in turn, those universities and corporation must now enter the Hustle Economy themselves if they want to survive.
This is the essence of the Red Pill. While I believe that Red Pill ought to only be used for intersexual dynamics, I do see the parallels in transitioning from a reliance on old order thinking to seeing how deceptively false the premises of that thinking are in light of new order, readily accessible, information today. We are presently in a state of radical transition – made all the worse because most of the last 4 generations neither realize it nor understand how to deal with it – and the old systems based on old presumptions are failing right before our eyes. These generations are ill prepared because all they know, all they’ve been taught, are failed, failing or outmoded ideas of the old order.
The Red Pill, with respect to intersexual dynamics, is, and will always be a praxeology. It is unconcerned with value judgements. Issues of how one interprets the data presented by Red Pill praxeology as right or wrong is an exercise in subjectivity and personal belief. In essence the Red Pill should always be about what is – not what should be, not what seems moral, immoral or amoral.
I knocked on about this in The Believers vs. The Empiricists back in July of 2019. The problem with adding ideology to the Red Pill is that it distorts the intent of staying as objective as possible. A Praxeologyis the study of those aspects of human action that can be grasped a priori; in other words, it is concerned with the conceptual analysis and logical implications of preference, choice, means-end schemes, and so forth. In a praxeological context, the Red Pill is a ‘loose science’ concerned with the understanding of the underlying motivators of why we do what we do as men and women. It doesn’t get everything right, but it does ask the right questions. It’s these questions that make believers uncomfortable. The beauty of The Red Pill as a praxeology is that we get to write those questions and conclusions down in pencil, not ink, to be erased and edited as new information changes them. The Red Pill is not an ideology itself. Despite what many moralist critics would like to redefine it as, a Red Pill awareness is about an obligation to understanding the truth about men and women’s natures.
Yes, I know, it is impossible to be entirely objective in anything. In fact, just the thought required in asking a particular question implies a particular subjective bias. You wouldn’t be asking those kinds of questions if you didn’t subscribe to some belief-set that caused you to think about them in the first place. Even a commitment to objective truth is itself perceived as a value judgement. What’s worth your consideration is at least as important as why you think it’s worth considering. I get it. It still doesn’t mean we shouldn’t try to be as objective as humanly possible, in spite of the pre-knowledge that we have underlying reasons for being curious about something.
Objectivity vs. Ideology
There. Now that’s out of the way.
What one does with the data the Red Pill praxeology aggregates, and how one interprets that information, is up to the individual. The prescriptions we create for ourselves with this knowledge are almost always a value call. The real question for men, new to the Red Pill, is are they beginning from a position of value judgement first and then seeking to find the Red Pill data that best aligns with that preconception? Or are they beginning from a neutral, objective position of interpreting this information and then forming well-thought, rational prescriptions for themselves based on that objectivity?
How we make this information useful to us is just as important as how we came to the conclusion that it should be useful to us. After having written in this ‘sphere for almost 20 years now I’ve come to see how men will use Red Pill awareness to either better (save) serve their lives by changing their minds about themselves and implementing it, or else they use that awareness to validate their preconceived belief-sets. Usually they do this by cherrypicking the parts that align with those beliefs and discarding or disqualifying the data that conflicts with them. This is how you get the Purple Pill. Accept just enough empirical Red Pill data to validate a belief-set rooted in their Blue Pill conditioning. And it’s made all the better if you can profit from pandering to those Blue Pill beliefs in others by calling yourself a ‘coach’ of some kind.
PUAs, MGTOW, MRAs, Trad-Cons, Positivity and Success Porn advocates, Red Pill Ministry Pastors, Father-Figure Fitness Coaches, Masculinity Psychologists, Female “Relationship Experts”, and a plethora of other sub-factions that reside in the ‘sphere are all belief-set prescriptions. Their subjective prescriptions either follow in the wake of Red Pill praxeology, or they find their preconceptions validated – in some part – by the data and awareness that the Red Pill brings to them.
When the information that the Red Pill presents conflicts with these belief-prescriptions, that’s when we see believers attempt to redefine the Red Pill as an ideology. When a stark empirical truth challenges an ego-invested belief, most people feel attacked. That belief is often one that people have based their lives on, so challenging the belief is challenging the way that person has lived for a long time. In terms of the Red Pill, it’s much easier to redefine or reinterpret what that empirical data really should mean to a man. And whenever we see words like should or ought we know we’re dealing with a value judgement.
The only way a believer can protect an ego-investment challenged by Red Pill awareness is to reduce the Red Pill to an ideology. Bring the enemy to battle on your own field and on your own terms. So long as the Red Pill is just about objective observations, connecting dots and collating data, the right or the wrong of it, the value judgement of what ought to be, is irrelevant to discerning the truth. But if you can convince yourself and others that the Red Pill is in fact an ideological pursuit – not an objective pursuit – then you choose the terms of terms of the battle. If the Red Pill can be redefined as a belief-set then you can lock horns with it with your own belief-set. Then the debate isn’t about what is, it becomes about what’s right or wrong, or what that data should mean, or how it should be put to proper use in a person’s life. Hypergamy becomes less about women’s nature, and more about how women are inherently predisposed to evil as a result of it. Alpha or Beta become defined by how well a man aligns with a preexisting belief-set – “You’re not a real man if you believe/don’t believe this!” – and the Soulmate Myth might become an article of faith that wins an ideological argument.
Redefine the premise of the Red Pill as an ideology and you can fight it as an ideology. But even if you could, the data the Red Pill presents still forces a lot of conflict in the believer. That leaves the believer to reconcile that data with the cognitive dissonance he/she feels about it. It is much more intrinsically satisfying to redefine, disqualify and then re-qualify information that confounds our beliefs than it is to go into outright denial of that conflicting data. Sometimes outright denial is all that’s left.
People resort to denial when recognizing that a truth would destroy something they hold dear; and there are few things we hold more dear than our investments in what we think are right and wrong with respect to how we solve our reproductive problem. In the case of a cheating partner, denial lets you avoid acknowledging evidence of your own humiliation. Short of catching a spouse in bed with your best friend, evidence of infidelity is usually ambiguous. It’s motivated skepticism. You’re more skeptical of things you don’t want to believe and demand a higher level of proof.
Denial is unconscious, or it wouldn’t work: if you know you’re closing your eyes to the truth, some part of you knows what the truth is and denial can’t perform its protective function. This is why we say, “Once you’ve seen the code in the Matrix, once you’ve taken the Red Pill, there’s no going back.”
One thing we all struggle to protect is a positive self-image. The more important the aspect of your self-image that’s challenged by the truth, the more likely you are to go into a state of denial. If you have a strong sense of self-worth and competence your self-image can take the hits but remain largely intact; if you’re beset by self-doubt (a hallmark of self-righteous Beta thinking), however, any acknowledgment of failure can be devastating and any admission of error painful to the point of being unthinkable. Self-justification and denial arise from the dissonance between believing you’re competent, and making a mistake, which clashes with that image.
Solution: Deny the mistake or redefine the terms of the debate.
By nature men are deductive problem solvers. This is manifest in many ways, but for a Beta male who still believes solving a woman’s problems will lead to him solving his reproductive problem, more often than not it leads him to a worse life. Once a man unplugs and begins to internalize what a deeper, more accurate understanding of intersexual dynamics means to his life he’s going to look for ways to apply it to his own circumstances. This is a natural, unavoidable progression. As I’ve stated in many an essay, I’m not in the business of making better men, I’m in the business of giving men the tools with which to build better lives for themselves. I expect men, at some stage, to use what they’ve learned from what I write to change their minds about themselves and become the better men they can be with a better awareness.
I do not offer prescriptions. I do not have a one-size-fits-all formula or 12 catch-all rules that will help you live a better life. Most men want that formula, and a lot of them will pay a small fortune to avoid the work necessary to effect a real change in their lives if some coach even hints that they have the cheat codes to do it. They are sheep in search of a shepherd. I have precious few expectations of my readers, but one is that I expect you take it upon yourselves to be the artists of your own lives. If it frustrates you that I won’t hold your hand and lead you to a better version of yourself just know that going through that frustration is necessary for you to be your own man. Not an adherent, not an acolyte, but the author of your own decisions.
A lifetime of Blue Pill conditioning has already attempted to remove that control from you long enough.
“Violence, naked force, has settled more issues in history than has any other factor.” – Robert Heinlein, Starship Troopers
In the almost nine years of of this blog I have only hit upon violence on a couple of occasions. I’ve only been in a physical altercation a handful of times in my life. And by that I mean real fights; the kind of violence that requires you to physically harm another person. I’ve been in lots of sparring fights and martial arts tournaments, mostly when I was in my 20s and 30s. While I’ve been hurt and caused hurt to my opponents, I can appreciate that there is a qualified difference between competitive sport fighting and real violence. The one mutual interest my younger brother and I had when we were growing up was beating the shit out of each other. By the time I got to high school I was no stranger to taking a fist to the chops or various headlocks and “wrassling” holds.
Most of the times I’ve been in real fights were in high school. It’s interesting just how Darwinistic our teenage years really are –we’re just too immature to appreciate it then. Unless you grow up in a sheltered family, learning about sex and violence is usually part of our adolescent experiences. After high school I got into a few fights when I was playing gigs in the late 80s-90s Hollywood scene. Depending on where we played and who we happened to piss off, those kind of fights were something you had to keep in the back of your head as being a possibility. Usually you had friends or bandmates who had your back, but not always.
Of those scuffles most of them were versus a drunk guy who presumed he could kick my ass, or my bandmate’s ass, because, well, we weren’t exactly the most physically imposing guys to be honest. And a lot of those fights were initiated in one of two ways; the guy was fed up with guys like us because the women (usually in some sexy outfit) preferred to fuck guys like us – or, the fight was provoked by a woman and the guys fighting were coming to blows over who’d fucked whose girlfriend. Often enough it was the girl herself who’d later admit she “made a mistake” and one or the other found out.
All of that was back in the late 80s and early 90s. Things have definitely changed with respect to how violence is initiated, normalized and respected (or delegitimized) today, but the basis of that violence will never change. Violence is part of human nature. We do ourselves no favors in denying this simple fact. I can remember in 2001-02 when I did casino promotions for this new ‘sport’ called King of the Cage. It was the forerunner for today’s MMA fighting, but back then it wasn’t as socially acceptable as it is now. I believe Nevada was one of the only states that could legally host such an event. The outcry then was that it was an underground ‘bloodsport’ and legitimizing it as a true sport was the first step towards degenerate social savagery. Or something like that. People used to be appalled by it.
Now MMA fighting is something I’ve seen some Evangelical Christian churches use as a draw to get their men to attend a ‘masculine revival’ weekend. Warriors for Jesus with a ‘saved’ MMA fighter speaking about using his sport as a ministry. I think there’s a primal, evolved side of men’s nature that makes violence attractive. And like love and respect, violence is another aspect of the human experience where men and women’s approach and understanding is innately different.
Boys and men are innately drawn to competition, combat and violence. We make ‘guns’ out of our fingers. We craft weapons from scraps we find in the garage to defeat our ‘foes’. We love our plastic army men and G.I. Joes, our cowboys & indians, and we play ‘war’ with our friends. Our video games from the first coin operated arcades to our immersive virtual reality consoles are about combat and strategy. Even sports have been called a “proxy for war”. Team sports are a facsimile of tribal competition. Human males’ physiology, by and large, evolved for combat and physical stresses. I realize that might be hard to believe by today’s standard of masculinity, but the evidence is there.
The male Burden of Performance began with a need for testing that performance against our primal environments and some very real opponents. I have read some interesting research that suggests human beings are innately risk averse. Most humans would rather avoid conflict than voluntarily engage in a fight that they could very well lose, if not die from. The logic is that humans’ success as a species is at least partly due to our evolved sense of caution for life and limb. If you cooperate and play it safe it’s likely your risk-averse genes would propagate into future generations.
Of course the flip side to this can summed up in an old Latin proverb,…
Fortune Favors the Bold.
There’s also research that shows men experience a spike in testosterone levels after defeating a rival in combat, and/or killing their opponent. This doesn’t even have to be actual violence; some studies show men experience a similar spike when their sports teams win a significant game. So, while in some instances avoiding conflict and backing down from a dangerous engagement has survival benefits, risk taking and enacting one’s will by force also has some reproductive benefits.
For as much as they rail to the contrary, women do have an affinity for violent men. Women get turned on by men with a capacity for violence. Modern psychology attempts to pathologize this arousal prompted by dangerous men (hybristophilia), but, by order of degree, women evolved to select for men with at least the perceived capacity to do harm to another man. I would speculate that this attraction stems from women’s evolved need to seek security and protection from men, and sympathetically, men evolved an innate protectionist aspect to our own evolved firmware. Competing with rival men for sexual access, sometimes violently, is part of our ancestral programming. As we developed into a more ‘civilized’ species that competition shifted to contests of performance between men, but the old violent firmware is still part of humans’ starting package.
Let’s You and Him Fight
On Twitter and a few past livestreams, I’ve pointed out that women today have developed a false sense of security with respect to the potential of real violence. This is equally a result of the masculinization of women as it is our accommodating the Feminine Imperative in mainstream cultures. In the age of social media, as the globalization of women’s entitlements have spread, so too has women’s entitlement to personal safety.
One very real downside to the Fempowermentnarrative is that it has convinced women that the fantasy of the “strong female” is something they can aspire to personally. This is what I’ve called the Warrior Princess fallacy: Over the course of generations our feminine-primary social order has convinced women that they can realize the same warrior role as men. Via storytelling in various media the ideal that physical differences in men and women are relative, and women can be “just as tough and dangerous as men” is pervasive. This is a dangerous precedent, and one that is a direct result of old order beliefs in, and popularization of, Blank Slateequals.
In the idealized fantasy society of equalism, masculinized Amazon Warrior Princesses can give as good as they get from any man. But in the real world, men evolved for physical performance, competition and combat; women evolved to endure the rigors of childbearing and nurturing. And as the introduction of transgendered biological males into biologically female sports divisions is proving, the realities of our physical differences is unavoidable.
However, the idea that women are always entitled to physical protection in the new order presents some interesting dichotomies. Women mix an entitlement to personal safety with an expectation of clichéd female bravado. Remember, this all happens in the context of women’s innate solipsism; add a bit of alcohol and the social posturing of a group of women all vying for attention on a Friday night and you begin to see the volatile potential. Today’s women have grown accustomed to initiating or escalating inherently unsafe circumstances for themselves – to say nothing of the men they’ll involve.
Women have a limbic understanding that, for the most part, they can be violent with relative impunity. If a male ever strikes a female, even in self-defense, she can be assured that a mob of random males, following their evolved protectionist directive, will spontaneously form to beat the shit out of the guy. In today’s Blue Pill engineered society, even the most passive male waits for an opportunity to prove his quality to womankind by becoming ‘justifiably’ violent in defense of a woman. It’s what most men are conditioned for for most of their lives.
“Sorry babe, I don’t know what came over me. I just can’t abide by any man assaulting a woman!”
The old, vestigial, evolved response of violence is something our male hindbrains know will trigger ‘gina tingles in women. The primal ideal of the nobleman with the capacity to unleash justifiable fisticuffs is Blue Pill conditioned psychological red meat. That the woman provoked or escalated an unsafe situation isn’t even an afterthought – the guy raised a hand to a woman, opportunities to prove a legitimate capacity for violence are rare for low SMV men.
As such, women presume safety. Women will raise hell about feeling unsafe around men. They’ll bleat about fantasies of enforcing a ‘male curfew’ (only for undesirable Betas of course) out of safety concerns. We’ll hire security staff to walk a woman across a dark parking lot and install emergency call boxes on college campuses. But in social situations (particularly when drinking) will escalate inherently unsafe situations knowing that men will play by the old order rules.
There is an old PUA maxim that picked up on women’s penchant to provoke men to violence. It was called the Lets You and Him Fightdynamic. Whether women are aware of this and deliberately provoking a fight between men, or, their subconscious motivates the conflict is a debate that’s been around for a while. But the LYHF dynamic is a shit test women will use in assessing a man’s Alpha status. Women need indignation as it is, but in this dynamic is a woman’s hindbrain wants a visceral response from a man.
I first became aware of the LYHF shit test when a friend had told me how annoyed he was by his girlfriend starting fights with guys that she expected him to finish. She would honk the car horn from the passenger seat if someone had even slightly cut them off in traffic. Even flip off other drivers if the opportunity presented itself. She would start fights with other women which would provoke their boyfriends to step in on their behalf and he was tacitly expected to kick their ass to defend her provoking them. “What are you a pussy? Go beat his ass!”
I’ve tackled the subject of shit tests numerous times on this blog so I won’t belabor them here, but this test plays upon some very deep, evolved, intersexual and intersocial dynamics. On some level of consciousness a woman wants to know her man can get violent. Most Blue Pill men find that suggestion appalling. We’re supposed to be “above all of that”, right? For the most part I’m sure the majority of men would rather not be put into a position of taking a fist to the face. As such we build social conventions and rationales around not engaging physically in a real sense. So, to consider a woman might desire a man with a predilection for violence prompts them to qualify that woman for his own safety.
“Any group is weaker than a man alone unless they are perfectly trained to work together.” – Robert Heinlein, Starship Troopers
When a group (tribe) of primates reaches a certain number of members the potential for ‘hostile takeover’ by lesser males becomes almost a certainty. Beta male primates form coalitions to overthrow an existing Alpha leader. Most dominant Alphas instinctively cull this coalition building to ensure their position. A smackdown, abuse, punishment for anything that looks like a challenge to his position from lesser male troop members is something Alphas do to infrequently teaming up on him. Partially this is a display of dominance (social proof reinforces it), but it is also a curbing function.
Eventually the Alpha becomes weaker and less effective at enforcing his dominance, and the Betas grow in number until such time that they can band together and depose him. Then the cycle repeats with the most dominant male among them assuming the Alpha role. He gets access to the most fertile females, kills off his rivals’ offspring (which prompts the females into estrus) and reproduces for as long as he’s able to remain in that position.
And yes, I’m aware of the theory that pro-social Alphas that build loyalty-exchanges among other males, and display a willingness to share resources with females, tend to make for better ‘leaders’ within a tribe. What most of that research conveniently leaves out is the element of envy and jealousy that develops (even among primates) in the Beta male population until the sentiment reaches a point of challenge. Even the good-guy, prosocial Alpha has to watch his back.
As you might guess, many of these behaviors are paralleled in humans. Alpha displays of violence, even if by proxy, are ‘sexy’, but mostly we manifest male prowess in social displays. Athletics, resource acquisition, peacocking, conspicuous consumption, really any costly signaling of high sexual market value. To compete with these Alpha displays, lesser males must either:
Increase their own value, and learn to display it effectively,
Find ways to convince other men, (coalition building) and reproductively viable women, that those displays are worthless, while propping up his own displays as more valuable.
In the age of social media and mass communication Beta males are constantly reminded of their lesser positions. There’s no respite. Even the most well-meaning, prosocial Alpha’s presence is a reminder of Beta male inadequacies. High school bullies and ‘Jocks vs. Nerds’ is a constant theme across human cultures because the evolved human male experience is always one of competition and a Burden of Performance. To be male is to compete, and as such there will be winners and losers.
Deposing, or disqualifying, an Alpha – much in the same way primates do – is also a constant theme in human cultures. Beta males enacting ‘justice’ on an ‘evil’ Alpha or an Alpha proxy has always been a teenage fantasy for boys. Spiderman, Captain America, the wimp who incredibly transforms into a powerful Alpha himself will prove to the world how that Alpha power should be ethically used. The geek who gets the girl because she magically sees his superior quality that aligns with the terms he’s establishing as valuable is also a fantasy. All of these cast the Alpha as ‘oppressor’.
“O, it is excellent to have a giant’s strength, but it is tyrannous to use it like a giant.” – Shakespeare, Measure for Measure
Why is using strength, displaying value and exercising will an act of ’tyranny’? Why is restraint of power a moral imperative? How did we come to disqualifying value displays? I’ve seen a few talks by Jordan Peterson where he promotes the idea that a real man is a dangerous one who possesses the capacity for violence and oppression, but has the strength of will not to use it. This then begs the question, how does anyone know a man even possesses this capacity if he’s not to display it? Concealing strength is awesome, but it is, by definition, indistinguishable from weakness. No one knows if you’re a black belt or a white belt until you get in the ring and fight. However, the moral consensus is that it’s unacceptable for men to display value.
This then is the global, social coalition that was formed by the majority of lesser men. To continually disqualify the merits of superior men is individually taxing and makes lesser men look worse for doing so. But build a social order around men self-policing their displays of value; then you have higher value men doing the heavy lifting for lesser men. You may be powerful, but the social mores of the time (created to serve the majority of lesser men) will tell you to conceal it. In fact, they’ll build social conventions to convince the whole of men that displaying vulnerability, not strength, is a display of value.
Most of what I’m digging at here is old orderthinking. Socially enforced monogamy has primarily served the greatest number of Beta men. And while it’s definitely been a stabilizing factor for civilization, I can’t ignore that the social expectation of monogamy is also the result of society-wide coalition building among lesser men to ensure that greater men wouldn’t out-breed them. Most male-specific social conventions are designed to control men’s innate directives. Their latent purpose is to teach rules that limit displays and usage of strength.
And in the new order we see this old order intersexual competition struggle to keep pace with a global sexual marketplace that centers on women’s innate mating strategies reseting context of intersexual dynamics. Open Hypergamy incentivizes men’s overt displays of higher value – and now on a worldwide scale. In response, men form online coalitions to disqualify those displays in an attempt to devalue the strengths of men they couldn’t hope to compete with in the old order. Meanwhile, women in the global sexual marketplace continue to reward men who display genuine value according to their mating strategy’s needs.
Respect comes very cheap today. In the last essay i made the case that there are gendered forms of Respect, each with their gendered understanding of what a universal idea of respect should entail. The same misunderstanding applies to our gendered concepts of Love; each sex presumes the other accepts and acknowledges their own ideals about love – men approaching love from outwardly expressed idealism, while women’s is rooted in inwardly (though increasingly outwardly) expressed opportunism.
For the most part this division of approaches to Love is something both sexes hold personally, and unless that person is an artist or a poet the expression of that approach to love is something we reserve for those we come to love. Love, like religion, is usually something we have a personal belief about, but it’s generally something we don’t broadcast to those we don’t love.
Respect is different. Our ideas of what defines respect is something we will broadcast because that ideal for Respect is something that’s socially expedient in getting the things we want. The first time I was told, “You don’t respect women!” was when I was 19. Even then, in my Blue Pill delusions, I saw a contradiction. The women (and sometimes men) who were telling me I didn’t Respect women were almost always after something. No one tells that you ought to be more respectful because they want you to be a better person, nor are you corrected because the ideal of respect was even a primary concern. No, people tell you to show respect when they want something or they have an interested invested in you deferring respect to the person or thing they believe you ought to be paying respect to.
Pay Tribute or Pay Respect?
In fact, the idea that one ought to “pay” respect to something or someone else really sets the context for the utility that Respect represents to them. You “owe” respect to an ephemeral ideal in the same way you “pay your dues”, like a personal debt that someone insists you owe because you want to be reverent of the concept of Respect. And this basis for Respect is why I say Respect has been cheapened today.
Even when I was 19 and women would attempt to shame me into deference to women with Respect, I saw the contradiction between women and men’s concepts of Respect. My male idea of Respect was one of the few things my father had imparted to me. So, naturally, I questioned the idea, “What do women actually do that’s worthy of my respect?” Respect was earned. Lord knows I hadn’t done much to deserve anyone’s respect at 19, but I did know that deeds and acts were something a man had to do to gain respect – and maybe somewhere along the way acquire integrity (another container word). My smart ass response was “I don’t know any women who deserve my respect.” And that was true, but every Blue Pill conditioned guy I knew then would tell me, “You’ll never get girls to like you with that attitude mister.”
So, basically, if I wanted a girl to be intimate with me I had to feign respect for her because she’s a girl? The Blue Pill teaches men, yes, and the better you are at pretending it the more a woman will appreciate you. This is where the debasement of Respect (as an ideal) in our feminine-primary social order begins. Unmerited respect for women only reinforces the Women are, Men must become principle. Men must become, men must qualify, men must perform. As such, male respect is something that is almost always in flux. Women’s respect just is, and thereby female respect is something more static.
Respect for the Sake of Respect
In a gynocentric society the predominant definition of respect, the one that is transferred to virtually all aspects of that social order, is the female concept. Automatic, deferential, but ultimately unmerited respect simply for being – female respect – is considered a useful tool, but cheapens the ideal of respect and what makes a person respectable.
When I outlined the difference between male and female concepts of Love, one of the first things men do is get indignant. They don’t like the idea that women don’t share their own ‘love for the sake of love’ idealism. My point was that women “fundamentally lack the capacity to love a man in the way he thinks should be possible for her.” This is difficult for a Blue Pill conditioned guy to wrap his head around. Much of who they are was built on the premised goal that women will “love him as much as he loves her”, so to suggest that this isn’t possible for him means that “women fundamentally lack a capacity to love men, period.” They conclude that if women cannot share his idealistic approach to Love then they cannot legitimately love him. His concept should be the only acceptable concept and therefor rejecting his concept is rejecting its legitimacy.
This same singleminded interpretation applies largely to women and their form of respect. If men would hold a woman to a merited, male, standard of respect, rather than a default deference to respecting her for no measurable reason, then those men don’t believe inRespect at all. It’s her way or it isn’t real.
Most men are afraid to appear disrespectful to women. This fear is compounded by the mass effect of a globalized sexual marketplace
When I was 19 I was concerned that I’d done something wrong. Why would women presume I didn’t respect them? I was perceived as a Jerk and I just knew that that wasn’t what women really wanted. I didn’t know it then, but this was a shaming tactic being used to keep me in line as a prospectively useful Beta. In a way I suppose it was a meta-shit test. An Alpha man wouldn’t care if women thought he was respectful. A sure sign a guy is Beta would be reflected in how he responds to being accused of disrespect of women (really ‘womankind‘).
In truth, a default respect for women is really worthless from a male perspective. I’m sure that just my typing this out will be enough to trigger most women, but if you are triggered, it’s more important to consider why you are. A default respect for females may seem like a socially correct perspective for an “upstanding leader of men” Blue Pill Alpha archetype, but it is men who adopt the attitude that women must qualify themselves to him who engender genuine respect among women.
Flipping the Respect Script
This is an important lesson in Game as well. One of the first things many of the old school PUAs would teach an AFC (Average Frustrated Chump) is to flip the script with respect to who is qualifying whom. The natural presumption for most Blue Pill men is that they must always qualify to a woman. Usually this entails proving his quality in various ways (buy her a drink, pay for dinner, carry the conversation, etc.), but the operative assumption is that she is the one whose Frame he is entering into. The PUA fundamental then was to flip this ‘natural‘ script; to get her to pursue him. In doing so, her subconscious confirms his high value – why else would she pursue? If a guy could cleverly tease this pursuit out of her it then creates a perpetuating feedback loop about him [until he fucks it up somehow by reverting to qualifying to her].
Flipping the qualification script with a woman presents one very difficult hurdle for the AFC: he must risk offending the social convention that tells him he mustnever disrespect a woman. This is where the larger, social, respect dynamic becomes apparent.
From a Beta male, Respect is cheap. Most Betas’ attention comes for free and is steeped in the idea that he must never upset the respect dynamic. But just like love, attention and interest, women don’t value Respect that is easily had. Too much circulation makes the price go down, and scarcity makes the price go up. We constantly tell men to make, and consider, themselves ‘the Prize‘, but to do this a man must risk offending a default female respect to shift the Frame to a default male respect. This is counterintuitive part of unplugging and learning Game.
That deference is what is expected. To respect women is common. What is uncommon is a lack of female respect. Therefor a default respectful deference is basic and plain to a woman. But it is the man whose respect a woman must earn who make the most significant impact and inspire the greatest emotional investment on her part. As I’ve stated in many essays, never deny a woman the satisfaction of believing she’s figured you out with her feminine intuition. Women expect a worthy Alpha to command respect amongst his peers, but also to expect her to earn his respect. And in her meriting it, she then holds a new respect for him.
Respect, as social dynamic, is an attempt to govern the terms of communication. Respect also has its utilities. It’s a rational for an easy dismissal of uncomfortable facts. For instance, Mansplaining presumes a lack of respect for women by a man who is trying to define what ought to constitute respect. It is a means of controlling a narrative. A “lack of respect” is an easy way to poison the well in any debate and also serves as the basis of a lot of straw man arguments.
Respect is defined by the party who decides what it is, and who should have it. In this way Respect is intimately linked with Frame, and since women’s form of respect is the socially predominant one today, the starting point of most intersexual exchanges begins with the presumption that a woman should control the Frame by means of a default, unearned respect. And to some hopelessly Blue Pill men who invariably mix that conditioning with religion, this respect then becomes a form of Reverence for the female.
God is Love […] I’ve been exploring the way men and women idealize the concept of divine love from a god or some metaphysical source. Each sex has a gendered concept of love that they believe the other sex shares with them, but in fact doesn’t naturally come to without some education or experience.
To which a commenter left me this in the comments thread:
“God is love”. Rollo, this is just one more on the heap of things I am struggling with regards to my “christian faith”. I am very much looking forward to reading Alpha God and eventually your 4th book.
Unconditional love is the main message of the new testament. Could it be that Christianity is really that feminized not just by “the village” and feminized church today but actually? Could the New testament be a watering down of the old Jahve Religion?
While I’m not planning on exploring Red Pill concepts of “unconditional love” on this blog, I will be picking apart the implications of how men and women’s differing concepts of love come to define, or set the understanding of an ideal of a ‘higher love’ (don’t sing the song, don’t sing the song,…).
So what does this have to do with Respect?
Everything if you consider the gender whose definition of what Respect should be is the socially predominant on at any point in history. Performance defines men’s existences. Performance determines respectability for men and earning one’s way into Heaven might be the highest form of respect, right?