The Empress has no Clothes

Tomi Lahren vs. Rollo Tomassi.

I’ve had a lot of my YouTube subscribers tell me that my admittedly “long form” live stream videos are being chopped off at the 2 hour mark. I’ve been aware of this problem for a month now and as much as I’d like to suspect it’s YouTube/Google censorship, it’s really a compiling error between StreamYard (my streaming app) and how YouTube saves the video after it streams. I had to search for a fix right after the Will Smith / Jada Pinkett breakdown video I did was likewise chopped at the beginning. That was easily my most popular and best watched video on the channel and people wanted the whole damn thing.

I discovered a workaround. I noticed the entire video was in fact compiled on YouTube when I opened it in their editor software. However, the playback was limited to only 2 hours from the end of the clip back up to wherever the 2 hour mark was. The fix was simple: delete about 6-10 seconds of the silence before the intro music starts and then resave/recompile the video. Presto! The whole video is now watchable. Well, not exactly Presto!, it takes about half a day to recompile a 2:45:00 video on YouTube’s very slow encoders.

Needless to say, this is kind of frustrating when I dig into videos like Will Smith and now my dissection of Tomi Lahren’s dating/men ragequit video. Tomi’s fem-screech has been all the rage du jour in the Manosphere and on ProRevenge doompill YouTube since last Wednesday. You just can’t pass on that kind of Grade A, USDA Choice, Red Meat. Even Trad-Con women holding “legitimate” opinionist positions at some of the bigger news aggregate blogs had to put something out about raging Tomi’s meltdown. And as expected they were either piling on with her frustration about men not “living up to the responsibility of being Real Men® or else it was more unwitting anti-feminist feminism; the same thing Tomi has suffered from since she was 20.

Even with that ‘fix’ of recompiling the original video I’m still getting guys emailing/Tweeting to me that they can’t watch the whole thing on various formats (mobile, web, tablet, etc.). Maybe that’s because they need to clear their video cache, I don’t know, but I’ve taken it upon myself to host the full video on my own server here. This is the whole analysis of Tomi’s PSA to Boyish Men.

The Empress has no Clothes

This task gave me an occasion to review the whole thing in a better light. There’s so much going on in this video it’s hard to sum it up. Tomi’s will be 28 this month (August 2020). She’s right on schedule for her Epiphany Phase, and as a Farm League celebrity who happens to be reasonably attractive the end of her 20s are weighing heavy on her ego. For the record, I’ve been privy to some DMs from guys in my and Jon MLD’s communities who’ve dated (banged) Tomi and had some interesting details as to what prompted her to this ragequit. I’m not going to make these public. Honestly, it’s TMZ style salaciousness, but these conversations confirmed my initial assessment: Tomi is barreling headlong into the Epiphany Phase and it’s not pretty.

In the video I mention that Tomi needs to find some kind of humility. She’s arrogant, entitled, self-aggrandized and completely oblivious to the fact that her opinions of herself and her “attractive” girl-friends are in fact the product of the feminism she claims to despise. Insight, humility, grace and poise are among the many conventionally feminine characteristic the women of Tomi’s generation (and older) desperately lack. I’m sure Tomi and Co. would disagree, but increasingly more men today are realizing the Empress has no Clothes. Women today like to believe they already have these feminine traits – this is part of the Fempowerment narrative that teaches women they uniquely hold the attributes that make a woman a Quality woman, while also possessing all the best traits that make men admirable and respectable.

As mentioned in An Essay for Women, feminist ideology and gynocentrism has conditioned four generations of women to believe they can be the embodiment of the best of both genders. Self-fulfilling, independent and needing for nothing outside themselves (“You are enough girl.”), the women of Tomi’s generation are now discovering that the elite men they desire the most have the least use for them. Why would they? I’m not talking about MGTOW here, I’m talking about high SMV men in the global sexual marketplace who are in the Game and would like to eventually start a family with a devoted wife who needs him. If the best a woman of can be is a self-fulfilled, ego-assured, independent thing with no needs outside herself, why would she ever seek out an elite man? Why would a man be attracted to a woman who screeches at the top of her lungs,…

“It’ll be a cold day in Hell before I EVER CHASE A MAN!”

By definition, high value men – the men with their “shit together“, the men with a plan, the men who “value value” – have no attraction for a woman who publicly expresses she doesn’t need him. Now, Tomi and her Sisters doth protest too much. Her frustration with men is the result of her inability to accept that she does, in fact, need men; and her standards would predictably crumble given the right incentives. Granted, Tomi correctly assesses that the men of today are increasingly more effeminate, pussified, rudderless and apathetic than any generation that came before them. But ironically, she misses that the sad state of men today should make her even more hyperaware that her bitchy, self-entitled and decidedly masculinized sense of self is unattractive to the elite men she believes she and her sisters deserve.

The prime directive of feminism is:

Never do anything for the express pleasure of a man.

Since the post-Sexual Revolution rise of gynocentrism, this feminist maxim has played well with women’s empowerment messaging. There was a time (from the late 60s to late 90s) when men identifying with the feminine – getting in touch with their emotions – was a form of Game. Misguided as it was, men were taught that by supporting, identifying with, and empowering women they would be adapting to that era’s sexual marketplace. Today, this is old order thinking, but the legacy of those generations’ beliefs about women are what is causing such frustration in Tomi’s generation.

It’s too easy to just dismiss her as another entitled, stuck up bitch heading for her date with the Epiphany Phase and the Wall. The problem, and the solution to it, is right in front of her generation’s face. No man needs a woman who has no need for him. Men and women evolved to be complements to one another. This Complementarity and gender interdependence is one of the greatest adaptive strengths of our species, yet the surest way to debase and destroy it is to foment the idea of autonomous, androgynous, independence of one sex.

Tomi Lahren is a Feminist in the truest sense of the term. In one breath she screams men are trash, and in the next she claims to love men. This is the cognitive dissonance that generations of feminism embeds in women. Years of socio-psychological upbringing trains them to distrust, despise and emancipate themselves from men, while at the same time their evolved, biological, mental firmware cries in frustration for a need of men to love, protect, provide and sexually satisfy them.

This inner conflict becomes more and more stressful as this generation of young women approach the Epiphany Phase. One conflicting shift I see among this crop of young women is a greater, and earlier, awareness that they will be less likely to optimize Hypergamy with an acceptable, elite, man they are taught to believe they all deserve. Settling for anything less than optimal is anathema to the Strong Independent Woman ideal; settling for a suboptimal man is the main source of inner conflict for the Equal-but-Better expectations women place on today’s admittedly lacking men.

This is what Tomi is screaming and crying about.

The Rise of the Hustle Economy

Back in January of this year I published a bit from my upcoming 4th book in The New Age of Enlightenment. As I get closer to publication the current events of 2020 have made me consider a new dynamic in regard to how, in an unprecedented way, the new power of cancel culture has given rise to what I’ve called the Hustle Economy.

How many YouTube content producers rely on their channel as a ’side hustle’ revenue to pay their bills today? How many self-published authors have quit their day jobs to write for their new employer, Amazon, today (Amazon owns 86% of the publishing market today)? How many former cubicle workers decided it was more lucrative to start an internet business than continue slaving away at a corporate gig that only made their bosses rich? Today, we’ll readily shift to the digital world to sustain us financially – in the end we don’t have much choice – but it’s the old order thinking that pervades this new “reality” and causes problems.

I write this at a time when several prominent names in the Manosphere (and other spheres) with large subscriber bases are having their channels erased by YouTube/Google. In some cases this erasure is a complete deletion from mainstream social media (Twitter, Facebook, Instagram and even WordPress). I’m not a fortuneteller, but I did predict this happening as far back as my State of the Manosphere address in 2018 and as recently as a defunct convention I spoke at back in May of 2019. I said a storm was coming. I saw then that a mainstream Village would need convenient foils, easy targets, to defeat in the 2020 election cycle; and the “Red Pill” – as subjectively defined by every online ideologue-grifter – would make the perfect, easy-to-hate, villains to bring down to prove a point. Purging long-overdue “hate accounts” would seem like a necessary and needed step to prove ideological virtue to the ‘woke’ masses.

Well, that storm is upon us now, and the people who convinced themselves they were entrepreneurs, and a much more profitable side hustle was their true calling in life, are looking around with a bit of nervous hesitancy now. Even the guys with the temerity to start an online business in the wake of the Corona Virus eliminating their jobs are now realizing they may not be as anti-fragile as they thought. Cancel Culture isn’t just about getting ideological enemies fired from their day jobs. It’s about total personal assassination, and stealing that person’s bread in the form of denying them any future ability to exist online, much less generate revenue, is the real objective. Right now, the Cancelled are just faceless randoms online losing jobs and tenured university staff who got too comfortable in the belief that they could never be fired. But in the coming months the Cancelled are going to look like an army of dispossessed with nothing to lose by hunting down the ones responsible for canceling them.

An Economy of Hustlers

The Hustle Economy came about because the barriers to entry into that economy have never been lower. For roughly 7-8 years anyone with a laptop, webcam and a basic understanding of social media and WordPress could join the hustle revolution of online “influencers“. Who wouldn’t want to make more money than the shitty 9-5 corporate cubicle job they spent 4 years in college to get into? Is it any wonder that for a decade the various ‘spheres have been dissuading young men from attending college, to get worthless degrees, in order to get into one of these jobs? Why bother with the “leftist indoctrination” we call education when you can make six figures in a couple of years online if you learn how to leverage SEO, engagement, grow an email list and pitch offers and merch? Hell, you can pretend to be a dog online and make more money than that job you thought assuming all that student debt for would be so rewarding.

The Hustle Economy was a natural progression from the Gig Economy. A lot of companies understood the sense in ‘retaining’ at-home employees, or project/contract workers. No benefits, next to no overhead, productivity was up to the freelancer completing the tasks on time (instead of monitoring hourlies’ productivity in a cube farm) and all for about the same, if not less, compensation. Don’t like your gig? Fine, just fire your “employer” and go back to your service advertising site to pick up a new one. For being a hired gun or contractual employee working from home most smart pros saw the freedom of the Hustle Economy almost immediately. Cut the middleman out and have the “jobs” come to you in the form of a potentially worldwide clientele.

Around 2014 the online Coaching/Guru hustle really began to develop into a template that anyone with a bit of social media savvy could follow. ‘Smart’ men and women quit their dead-end cubicle jobs or rearranged their Gig Economy jobs, for the more lucrative positivity hustle dollars that only required the small investment of a laptop, webcam and a willingness to parrot the scripts of Tony Robbins, Zig Ziglar, Napoleon Hill or Norman Vincent Peale. To be fair, this new Hustle Economy isn’t unique to the Manosphere; the Lost Boys Generation – this generation of directionless young men – niche market is just one among many lucrative markets today. Health & Fitness, “Entrepreneurs”, dating/relationship/marriage, personal empowerment, motivational positivity, the Law of Attraction, these are just a sampling of what I’ve called the Success Porn industry in the past. And new order technology makes all the old order grifts seem novel to a generation that’s never experienced them before. This Hustle Economy online template is cross-cultural and largely globalized now. Religion, psychology, motivation, business, philosophy, fitness, medicine/health, dating/relationship, marriage, child-rearing, or even just catering to the red meat needs of others’ desire for affirmation in their own despondency; all of these and more are now the spheres of the Hustle Economy.

Old Order Mastery vs. New Order Hustle

In 2015 I had a guy approach me at the Man in Demand conference who wanted to thank me for my work and The Rational Male. He said he’d come to reading it at the suggestion of his (male) therapist while he was recovering from a nasty divorce. This was the first time I had ever been told that a legitimate clinical psychologist had been using my book as a part of their therapy practice. The significance of this was profound for me then, but I don’t think I fully appreciated it until I had more men relate a similar beginning to reading my work in 2017 up to today. Here were real psychologists with doctorate degrees using The Rational Male as a reference in their practices. It was at this time I began to pay more attention to doctors and scholars and legitimate business pros who were aligning themselves with the various influencers of the new order spheres.

Psychologists are the best example of this because of the diversity of fields they can involve themselves in. Take a guy like Gad Saad, easily one of my favorite evolutionary psychology researchers. He’s a bonafide doctor and evo-psych scientist who’s found a new celebrity in various Hustle Economy sub-spheres on Twitter and elsewhere. His YouTube channel is pushing 180K subs and he managed to leverage himself as an e-personality. But Gad is one of the few legitimate psychologists to successfully transition to the new order hustle. More psychologists struggle with it because they still cling to an old order thinking that their pre-New Enlightenment educations were founded upon. They may still hold private clinical practices that they developed some 10-20 years ago. That’s the way you did it as a therapist in the old order. In fact, one reason I never pursued a postgraduate in behavioral psychology was because the only way to make any “real money” was to get a doctorate and start a practice. Masters degrees would get a you a job as a social worker.

Today, legitimate psychologists must actively compete in the Hustle Economy to make the hard work, time and money they invested in their degrees pay off as well as an online self-help Guru or Coach‘s hustle; some of whom have had their own practice open online with a 99 page “e-book” available filled with positivity pablum lifted from The Secret, going for as long as they’ve been in school. When WebMD first launched in the late 2000s doctors everywhere had to contend with their patients diagnosing themselves with whatever disorder they believed their symptoms indicated according to what they read on the site. The age of the self-educator had begun in this regard and online “clinicians“, both certified and holistic, saw the opportunity to profit from the symptomatic fears of people about their health. Real doctors had to either fight a losing battle of reeducating and allaying the fears of increasingly more people’s health concerns one by one, or find their own angle in the Hustle Economy and leverage their title and credentials to add validity to it. Today, an honorific is respected in name, but it’s by no means the path to earning potential – at least in the short term.

I occasionally encounter the critic who will claim I don’t site sources or my own work is speculative or just opinion. Wherever possible I do in fact cite sources, stats and research, but in the new order information age quoting stats or correlating studies has become an exercise in “dueling research”. And that’s assuming a critic has the time and interest enough to consider what you’re citing and counter it with their own. If you’re diligent enough it’s likely you can counter even the most basic of scientific presumptions with some research, TED talk or meta-study data. The truth is most people simply don’t develop their personal belief sets based on the data of multiple peer-reviewed, independently funded, experimental research PDFs someone links them online. They usually go with experience, emotional resonance and what “sounds right” according to how they were raised. If anything, rationality and critical thinking – the kind of mental presence sorely needed in higher education – is distrusted above all else in the Hustle Economy.

So, I can certainly see the frustration most old order career professionals have with the online template success models of their new order competitors. Add to this that they are both vying for the very sparse attention of the same customers – all of whom are little experts themselves – and you begin to see the practicality of, “if you can’t beat ’em, join ’em”. Thus far I’ve used psychology as the illustration, but this Hustle Economy dynamic applies to all old order businesses, academia, government systems, and religion. Religion in particular (as I’m writing about) was, and is, one of the first spheres to eagerly embrace the Hustle Economy. With everyone online being a little expert and everyone having some relative platform on which to prove it, religion, spirituality and magical thinking were easily monetized and template-formed. And their profitability is made all the better when one sphere’s template (religion) complements or amplifies another (government, psychology, fitness, sex, etc.).

Garbage In, Garbage Out

Kicking and screaming will the old order thinkers be dragged into the Hustle Economy of this new age of digital enlightenment. Back in the late 2000s I can remember being told that to make ends meet a family needed two incomes and a side hustle. Now that side hustle is the main thing. The old plan of going to 4, maybe 8 years, of college to get a good job that paid well is hard to sell in the age of hustles that can pay far more than a formal degree does. Don’t think for a moment I’m in any way celebrating this development. A good education should be its own reward. Being well versed in a variety of areas, and understanding critical thinking and how to learn should be a priority for well-educated people. But even our institutions of higher learning, our esteemed universities, must also contend with the Hustle Economy. As COVID forces us to stay home, and classes, and jobs, are moved online, people are only now realizing just how unprepared their schools and employers are to deal with the new order way of learning and working. They’re beginning to see how many hours of their lives they waste in pointless formalities and commutes, but more so, they see how antiquated the old order systems they relied upon for security for so long really are. And in turn, those universities and corporation must now enter the Hustle Economy themselves if they want to survive.

This is the essence of the Red Pill. While I believe that Red Pill ought to only be used for intersexual dynamics, I do see the parallels in transitioning from a reliance on old order thinking to seeing how deceptively false the premises of that thinking are in light of new order, readily accessible, information today. We are presently in a state of radical transition – made all the worse because most of the last 4 generations neither realize it nor understand how to deal with it – and the old systems based on old presumptions are failing right before our eyes. These generations are ill prepared because all they know, all they’ve been taught, are failed, failing or outmoded ideas of the old order.

The Rational Male – Blog Update 2020

The Commentariat

I hate to start a post off with apologies, but I feel like I have to hash out some things with my long time readers. In the wake of all this worldwide civil unrest and amplified Cancel Culture online I thought it prudent to disable comments on this blog for a couple of weeks. As expected, the usual suspects who are still obsessed with destroying this blog, attacking my books with review bombing, and creating torrents of my books’ for pirated downloads took the opportunity to start race-baiting in my comment threads. I can only conclude that this was the beginning of an effort to plant inflammatory racial sentiments on my unmoderated discussion threads to be complained about to the authorities at my blog host to have my 9 years of Red Pill work deleted in much the same way Chateau Heartiste was last year.

I will not allow that to happen. I will not allow half a dozen adolescent haters and pathological liars to remove this blog and its 18 years of aggregate Red Pill information. Unfortunately, this necessitated the temporary closure of the comment sections on this blog until I could implement a better filter of the content, bot-spam and overt sock puppeting of user accounts. At present I’ve reverted back to the original Jetpack comment plugin that comes standard in WordPress. No bells, no whistles, but it’s security is far better than the wpDiscuz plugin I installed so commentors had a better control over editing and content. Sorry, the assholes and race-baiters have ruined that for us now. Take it up with them.

Until such time as I think the woke-mob threat is over, or the career-liars have filed for bankruptcy, the comments on this blog will be moderated until further notice. I don’t take this decision lightly. The comments on this blog have been unmoderated since the day it began. Open discussion has always been one of the core strengths of The Rational Male. When I opened this blog I knew I wanted to keep the same dedication to debate alive that SoSuave had started with. As I’ve always said about the comments, it’s a hot kitchen, stay out if you can’t take the heat. That was fine and well in an era when everyone commenting came to the table with an earnest opinion in the spirit of hashing things out. Even personal attacks could sometimes be beneficial if they sparked a novel debate. But that’s not where we’re at now. Today, adults with the maturity of 12-year-olds are using the opportunity of today’s social climate to use a forum of honest debate as a means for the politics of personal destruction. I find it the height of irony that some of the people who were railing about threats to free speech and the injustice of Social Justice Warriors just 3 years ago are the first to use their same cowardly tactics they warned about then when the opportunity for petty revenge comes along.

So, until such time as I think we can go back to an unmoderated format I will be assigning mods and being much more proactive in deleting any comment that could in anyway threaten the future of this blog. I will also actively ban any user who uses a sock-puppet account, attempts to create multiple proxy accounts, impersonates myself or another registered user, and any user who I even suspect is attempting to attack this blog. I tried to do this your way. 8-9 months ago I said fuck it and unbanned, and de-blacklisted everyone and everything. I decided to go full hands-off and let users deal with the obvious troll accounts, spammers, and ubiquitous bots in the comments. It got to be too much work to untangle the endless proxy accounts and outright liars in the commentariat. No more. That was my bad, and the predictable attacks came along as soon as the time was right.

If your account is banned now, I won’t apologize to you. You fucked up. If it comes down to you baiting other users as a threat to the viability of this blog, I choose this blog. I’m a very patient man, but I will not allow The Rational Male to go down. I distanced myself from Heartiste back in 2012 because of exactly the racial and political sentiment that defined his comment threads. You will not bring that shit here.

The Rational Male – Religion

My upcoming 4th book Religion is in the final stages of edits and I’m presently finishing the Forward and Afterword sections of the book. This book has been consuming my life for almost 3 years now. It’s the first book I’ve written virtually from scratch; meaning it’s not solely a collection of prior essays. I had every intention of publishing the book in March-April and that’s when the whole world decided to go to hell. I took the opportunity of the quarantine to revise and reedit the book. I wanted to be sure that parts of it reflected the current state of the global sexual marketplace and be relevant to a post-crisis readership. Since then it’s become clear that 2020 will be a chaotic reset for a lot of things we’ve taken for granted for a long time. I’d be lying if I said I thought the world I began writing book 4 in would necessarily be the same world that I finally published it in. This has been foremost in my mind since mid March.

I had originally asked my friend Pat Campbell to write the Forward section of Religion. I like to have a peer write the Forwards to my books and I thought Pat would do a Red Pill book on religion justice. Then, in January, Pat had his car accident, seizure and a tense ICU stay in an Oklahoma hospital. Real life is a lot different than online life, I had thought my friend would be dead or in a coma, and that really did a number on me at that time. We’d been friends and partners on his show and my YouTube channel, as well as convention speakers, for over 2 years by this time – I was aware he had the brain tumors and they were malignant the week of the accident. Pat has cancer; just like the last person I asked to write the Forward to my 3rd book, Andrew Hansen (The Private Man). Andrew’s cancer took him before he could do the Forward to Positive Masculinity and I ended up making the Forward a dedication to him and his life. Pat Campbell is one tough son of a bitch. Thus far he’s been beating the odds and I would attribute this to his stubbornness and bullheaded tenacity. That’s what makes him a badass. I will likely dedicate book 4 to him as well.

Facing down your own mortality really puts things into a new perspective for a man. Most men don’t get this opportunity. I love Pat like a brother, but I get the feeling that this experience changed him significantly. I saw the same change happen in Andrew 4 years ago and I’d looked at book 3 differently because of it. I was having a similar experience with book 4, and then the pandemic hit, and then the world went batshit insane. The irony that book 4 is about the Red Pill in religious contexts isn’t lost on me here.

Religion will be a thick book. The biggest complaints I get about The Rational Male is the formatting and grammar, syntax, and yes, I know, the print book’s type size. I’ll be focusing on a 2nd edition (and a hardback version) of book one once I release Religion. However, this book will be the most bulletproof addition to the Rational Male series in terms of editing, proofing and citing sources. I’ve made a lot of effort in providing proof of concept in this book. Not that I think this will dissuade my disingenuous haters from blathering on about the validity of the sources they don’t necessarily like, but they won’t be able to say I didn’t do my due diligence. The topic of religion and making correlations to Red Pill concepts (to say nothing of evolutionary concepts) is a really dicey prospect. I’m definitely going get things wrong with the ‘true’ believers – there’s no way I can get them right without full confirmation of various beliefs – and this is another aspect of the book I have to be very careful with. And this takes time.

This is why I’ve scaled back my blog posts here. My writing time is directed wholesale towards book 4. I am doing my best to keep this blog fresh with new content, but a once a month post bothers the hell out of me. I’m also considering going to a once a week show on my YouTube channel until I’m published. That’s also something I don’t want to do, but I may need to. I’m an author first, public personality second. One blessing about the quarantine/lockdown is that my ‘real’ job liquor promo gigs have been basically nonexistent since all this began. I was starting to get new offers to do work in Vegas and then the riots happened. Back to the book.

Body Language Mastery 3

Lastly, I will again be endorsing Modern Life Dating’s upcoming program Body Language Mastery and the online community that it facilitates. Since I’ve been so invested in the new book I haven’t had the time to really do much one-on-one counseling with guys sending me requests. I honestly want to do these Skype consults, but I can only really do them as I have the opportunity. I swear, I read every one of your emails. That said, the program Jon from MLD has going is a great opportunity for guys to get this kind of advice/counseling via the weekly group chats that are part of the program. Not only do you have access to myself and guys like Rich Cooper, Rian Stone, Jon and Troy Francis, but there’s a community of dozens of guys in the group who are there to help, live in real time.

I did a 90 minute show with Jon to cover the details of this new round of the program. If you’re waiting for a counseling session with me, please consider joining July’s group and bringing your circumstances here. I will be available to you in much the same capacity, but you’ll get a lot more input from the community. The registration just opened today June 25th and it will close on midnight June 29th.

This is the registration link: Body Language Mastery 3 – July 2020

So, that’s the Rational Male update for 2020 thus far. I hope you can bear with me for just a bit longer. I’ll have a new essay incoming by Monday. Thanks.

Pro Revenge

Several years ago I wrote the essay Rejection and Revenge. Eventually this piece found its way into my third book Positive Masculinity, but I had considered it for inclusion in the first book because it covered a core principle I had discussed on the SoSuave forums years prior. A desire for revenge is something innate to the human experience. Most higher-order animals have some rudimentary sense of what’s fair. Even dogs have a sense of fairness and can experience some form of jealousy. The study of altruism in animals, to say nothing of humans, is a complex affair. However, somewhere along the evolutionary path a species did better if they cooperated and had some investment in promoting the survival of their kin.

That leads to an innate understanding of fairness and unfairness. Human’s add ethics and morality to this equation, but the root is the same; on some level of consciousness we make comparisons, and from them we evaluate what is equitable according to our own interests. It serves a species’ survival interests to evolve pattern recognition and make reasoned judgments about those patterns.

Collectivists will argue that this dynamic is proof of a need for an idealized egalitarianism to promote the greater good, while selfish gene individualists will argue that it’s evidence of unconditioned self-concern for one’s own survival. Either way, human beings are very motivated by the emotional response to a perceived injustice – so much so that we will raise those feelings to metaphysical significance. Even our gods rage over injustice; Revenge is mine sayeth the Lord. A tooth for a tooth and an eye for an eye might make the whole world blind, but it’s the foundation of our evolved sense of fairness.

And why wouldn’t fairness be so impactful for us? Our lizard brains associate that imbalance with a threat to our survival, our wellbeing and our reproductive efforts. Our limbic system detects some unfairness – usually via our peripheral awareness – we get a squirt of some hormonal cocktail into our system, and now we can’t shake this feeling that we ought to feel jealous or suspicious of someone or some environmental condition where we’re getting the short end of the stick. We are literally wired (and piped) for making judgement calls. Even when those judgement calls prove unfounded, and maybe detrimental to us, to err on one side or the other of that innate judgmentalism served our ancestors well enough to get us to where we are now.

It’s easy to consider this evaluating, judgmental nature in terms of simplistic right or wrong choices. Right being what ever benefits the individual in equal measure to another, wrong being whatever thoughts or behaviors conceal the interests of individual self-concern. The Seven Deadly Sins are all fundamentally about this evolved fairness equation. Greed might be a benefit to the individual – and their kin by association – but to our limbic evaluation it’s unfair to the greater, necessitous whole of society. Ergo, greed becomes a sin, and social conventions like do unto others as you would have done unto you becomes a counterbalance to the unfairness. However, most of the choices we make in life are not simple right vs. wrong equations. Some of the greatest stories ever told by humans are about right vs. right and wrong vs. wrong (or maybe less wrong) choices. While dogs may feel jealousy, and chimps may give a banana to another who didn’t get one, they’re rarely confronted with the nuances of justice that humans have to consider.

Why We Love Revenge

When we attach this innate sense of fairness to biological imperatives things get dicey. The purview of my work is intersexual dynamics, so I’ll be focusing on that imperative here. But remember that concepts like fairness, jealousy, revenge, rivalry and the indignation that accompany these and more are not just limited to solving one’s reproductive problem. That said, human beings love revenge. We fantasize about it. We write epics about revenge. Some invest their lives in creating fictions to find some psychological catharsis for an injustice they will never actually resolve in their lifetime. I would argue that humans enjoy the chemical cocktail, and associated emotions, that stem from a desire for revenge.

To be clear, I’m not talking about some ephemeral sense of justice. This is root-level, squirt of adrenaline, desire to balance a perceived or actual unfairness that threatens the individual’s (or associated group) survival or propagation. I’ve written extensively about women’s innate need for Indignation and the associated chemical-emotional response they derive from it. Primarily I believe this need stems from the way women (neurologically) prioritize and process emotion, but it also serves as a confirmation of their Hypergamous filtering. No indignation is more satisfying for women than the feelings they derive from thwarting the sexual efforts of a false-Alpha male. This indignation response, and the good feels that reinforce it, serves to aid (sometimes trick) women’s sexual selection imperatives and avoid their existential fear. Ultimately, what’s fair for women is whatever serves the Sisterhood’s Hypergamous best interests.

For men, and particularly the young men of this new order generation, revenge fantasies hold a similar, indignant appeal. As we’ve systematically feminized the males of the last 4 generations, we’ve also conditioned them to prioritize the same emotional responses we would expect in women. As I’m fond of saying, we raise boys as defective girls who then become parodies of defective women. Part of this conditioning is training young men to identify with the female experience, but also to want to become a part of that experience. The female experience is always the “correct” experience. So it follows that the prioritization of emotion as a peak experience is something this generation of men have internalized. Feels before reals. A common lament of women and feminized men today is that if men could be more expressive in their emotions (the emotions women are comfortable with) then the world would be a better place. Thinking and feeling like a woman makes for a better “man“, right? That’s today’s gynocentric logic.

But indignation (the result of inherent unfairness) based on reproductive imperatives works very differently in men. Men’s evolved existential fear is based on ensuring his own paternity. Determining that a child is a man’s actual genetic progeny has been an imperative evolution has embedded in men’s mental firmware. Until DNA testing arrived men had relatively no empirical way to determine if he was a cuckold (a female mating strategy) and his parental investment and evolutionary imperative had been wasted. Thus, indignation, prompted men to create social conventions to provide at least the semblance of socially enforced parental certainty. The deal is, if a man is to invest his reproductive potential in a woman and their children she should be bound by social expectations that the child is his genetic progeny. It’s only fair.

But, life’s not fair. And men and women’s reproductive strategies are inherently adversarial, so what constitutes justice in the sexual marketplace is often defined by the gender with the most social power at the time. In every age prior to the Sexual Revolution that was men, now it’s women.

Men innately process emotion, particularly negative emotion, differently than women. Again, this is how evolution wired men, but the social dictates of this time go to great lengths to condition men to believe that the way they process emotion is “incorrect”. Their natural proclivities make them bad humans when their innate way of being emotional conflicts with the “correct” female way of experiencing emotion they were taught. As a result of this conflict we have recent generations of men who seek the same indignation rush women have an innate attraction to. However, these young men get their endorphin rush from revenge scenarios that align with their innate imperatives – exposing paternity fraud, cuckoldry and exposing the duplicity of women’s innate mating strategies.

Comeuppance

Revenge is an expanding topic of interest for average frustrated young men. Closing in on almost a million subscribers, the Reddit sub-forum r/prorevenge is one of the fastest growing topics on the platform today. I was only made aware of the sub after doing some research on the popularity of tags for YouTube videos. ‘Pro Revenge’ is a Black Pill (and MGTOW) sweetheart tag for what I referred to as the Doom Pill in my video Red Meat for the Red Pill. The Pro Revenge concept is simple; guys in the forum relate stories about how ‘deserving’ people got their comeuppance. Justice or Karma is served up to cheaters, scammers, liars, thieves and other assorted attempts to offend our innately human sense of fairness. To be fair, all Pro Revenge topics are not about cheating or duplicitous women – there are loads of stories about bad employers, plagiarists and Success Porn gurus – but real-world revenge stories about women’s duplicity being thwarted by a smart Red Pill guy or just blind circumstance are clearly the most popular themes.

The popularity of young men experiencing revenge either in fantasy or vicariously through others is becoming a very lucrative profit model for agile YouTube channel hosts as well as Lifestyle Coaches. When I consider the ceaseless hunger for Red Meat topics in the Black Pill, MGTOW or just the Manosphere in general the source of that hunger always comes back to the emotional rush attendant to indignation. When a woman “gets hers” because her mating or empowerment strategy was foiled, men get a sense of righteous indignation; particularly guys who enjoy commiserating in their shared sense of powerlessness. And that commiseration has never been easier or more organized than in our new order technological world. Pro Revenge is just one of many innovations that cater to men’s desire to see things put straight and experience the endorphin rush that comes with it. It feels good to see “justice” served.

Of course, women turned the revenge fantasy into various art forms long ago. Carrie Underwood sings openly about vandalizing and destroying a cheating (now ex) lover’s expensive four-wheel drive truck and countless commiserating women (even today) can recite the lyrics verbatim. In a gynocentric social order, destruction of personal property is entirely acceptable if the perpetrator is a woman who discovered her duplicitous lover was not the man her Hypergamous instincts believed him to be. Women’s existential fear meets justice. And women and feminine-sympathetic men all nod in agreement. Essentially, Pro Revenge has been a thing for women for ages. Courtesy of centuries of bastardized Chivalry and the romantic ideal we just accept it more because Beta men reinforce it as a form of Game. Thus, we have women manufacturing their own indignation in fiction and daytime talk shows that expose an incorrigible pickup artist getting his comeuppance and confirm women’s Hypergamous intuitions. And yet, even this openly embraced double standard only serves as fuel for the Pro Revenge instincts of more young men today.

For all the hopelessness and despondency the information age has brought to men and women it’s also revealed the evolved motives beneath our want for what we think is justice. The Doom Pill is becoming the logical extension of this nihilism and the players in the Hustle Economy are now perfecting ways to profit from it. Exploiting the Gender War for fun and profit has never been easier – because this new generation of men and women enjoy the indignation derive from it so much they become oblivious to their own exploitation.

The Mystery of the Red Dress

Today’s quote is from the Biography of Steve Jobs. I did read the book in its entirety in 2010, but recently had this bit sent to me from a reader as an example of ‘How an Alpha should treat a Gold-digger‘. Mmm? No.

As an example of “alpha behavior” or an illustration of equal justice I can see why this incident might be construed as such, but there’s a much more valuable lesson to be learned in this exchange. The incident took place between Steve Jobs and singer Joan Baez, a woman who Jobs eventually had a relationship with.

In 1982, Jobs was introduced to Joan Baez by her sister Mimi Farina. He was 27 and she was 41. “It turned into a serious relationship between two accidental friends who became lovers,” said Jobs. Some of his friends believed that one thing that drew Jobs to Baez was the fact that she used to date Bob Dylan. “Steve loved that connection to Dylan,” said Jobs’ college friend Elizabeth Holmes.” The relationship fizzled out when it became clear that Jobs wanted children and Baez did not. 

Rolling Stone, 2011

Using a Red Pill Lens on this situation, we see a few apparent truths. The age difference was definitely a factor, but Jobs was well-known for what was called his “Reality Distortion Bubble“. In effect Steve Jobs had an intrinsic understanding of himself as his Mental Point of Origin. A lot of Type-A personalities have this in common – they innately make themselves the first thought they have in virtually all decisions they make. For some this can border on sociopathy, but most people we consider successes or geniuses had this sense of self as their starting point. Let me make this clear, you don’t have to be a sociopath or a solipsist to make yourself your Mental Point of Origin, but that is where these states begin.

Practically every very wealthy man I’ve ever worked for, or with, had himself in mind before a thought was give to anyone else’s consideration in his decision making process; family, spouse, employees, friends, we’re subordinate to his Mental Point of Origin. For most the process would start and end with themselves and their interests. These were the sociopaths. For a few that process started with themselves and ended with the consideration of others, but the process was a pragmatic one that facilitated a maintaining of power balance. As I’ve said in the past, I’m a proponent of enlightened self interest: I cannot help others until I help myself. Nor can I help others as effectively as when I help myself first. It’s not that you ought to become a selfish prick – you should think of the interests of others – but only after you’ve considered yourself in the scope of your own interests and how your interests facilitate the interests of others.

Now that this is settled, let me say that by this metric, Steve Jobs was none of this. According to the people he worked with, his family and friends, Jobs had all the characteristics of a solipsist. Yes, men can be solipsists too, though it’s more of a learned process rather than the innate proclivity women have to be solipsistic. From a business perspective, from a single-minded determination perspective, Jobs was certainly an Alpha. His mindset was that of an Alpha. His relationship history, however, was grossly influenced by Blue Pill idealism. One commonality you’ll find among men we consider great innovators, inventors, discoverers and entrepreneurial geniuses is they are almost invariably Blue Pill idealists with respect to their romantic lives. Jeff Bezos and Elon Musk are two current examples of this commonality. Argue their greatness if you like, their personal lives are classic examples of what happens to the Nerd, the autist, the high IQ guy, who’s afforded the money and success to live out their Blue Pill fueled impression of what a relationship with a woman should be like. And predatory women, with the savvy to understand (and have the patience for) the nature of Beta men, make these guys their bread and butter.

“There’s a beautiful red dress there that would be perfect for you.”

I’m not sure I would describe Jobs as an autist, or being on the Asperger’s spectrum, but he was certainly on the sociopath spectrum. Try not to conflate ‘sociopath’ with something negative in this instance. Sociopathic behaviors and character attributes can equally be attractive survival traits as they are evidence of megalomaniacal tyranny. Sociopathy is really by order of degree. Jobs most certainly began and ended his thinking with himself in mind.

My Red Pill Lens read on this is as follows: Something in Steve Job’s subconscious was testing Joan Baez for genuine desire.

I’m fairly certain most of my readers will understand the ovulatory shift implications of a red dress being the item in mention here, but there is a method to Job’s madness in this.

“I said to myself, far out, I’m with one of the world’s richest men and he wants me to have this beautiful dress.”

Joan doesn’t get it from the start here. She presumes that a rich man would want to purchase her affections via the transaction of a gift. Not uncommon for even 41 year old women, and yes, her thinking here is exactly the solipsistic mental point of origin women have a natural default for. Indignant guys will call her a Gold Digger, which is accurate, but moreover you have to look at the process here. She presumes that rich men buy expensive gifts for the women they’re interested in. But in typical Jobs fashion Steve flips the script without knowing that’s what he’s doing.

When they get to the store Steve points out the dress and says, “You oughta buy it.” She looked a little surprised, said she couldn’t really afford it, he said nothing and they left.

“Wouldn’t you think if someone (a rich man) had talked like that the whole evening they were going to buy it for you?”

It would be easy to dismiss this part as default female entitlement, but remember this was 1982, and while women (particularly attractive and famous women) did expect things from well-to-do men, the entitlement levels weren’t anything like they are now. I think she was genuinely confused. She really didn’t get it.

“The mystery of the Red Dress is in your hands. I felt a bit strange about it.”

He would giver her computers, but not a dress, and when he brought her flowers he would be sure to say they were leftover from an event in the office.

“He was both romantic, and afraid to be romantic.”

This end part is Baez’s last attempt to explain why an ‘eccentric‘ rich man wouldn’t buy her a dress he thought she’d look good in. I’m often asked how to go about vetting a woman for a long term relationship, and I’ve written essays about how most men simply never actually have the luxury of holding (much less developing) standards by which to ‘vet‘ a woman’s commitment-worthiness. Most men are not rich men, most men are Betas. Fewer still have the sense of self-value, or the access to so many optional women, as to presume to test a woman’s interest in him in any meaningful sense. Steve Jobs was not a necessitous man, he had, or could easily realize options when he wanted to. But even though he was idealistic in a Blue Pill conditioned sense, his subconscious wanted something it couldn’t buy – genuine desire from Joan Baez.

It’s easy to dismiss the Red Dress Incident as just another quirky personality flaw of a borderline sociopath who didn’t have the Game or the social intelligence to know he was offending or turning off a girl he kind of liked. Indeed, Joan tries to insert her own pop-culture psychoanalysis of Steve in the end; He was afraid to be the romantic she just knew he wanted to be. I expect this kind of rationalization from women who miss out on a once-in-a-lifetime chance to optimize Hypergamy. But what if Steve wasn’t afraid? What if it was a form of his shit testing Joan to determine her genuine desire for him?

As I said, most men don’t have the luxury to shit test women at all. For low SMV men, which is to say most men, the thought of experimenting with testing a woman for desire, much less long term suitability is never a consideration. Most guys can’t believe their luck that a woman actually expressed interest in him because they’ve lacked romantic options for most of their lives. So to consciously experiment with determining honest signals from a woman seems like tempting fate. The Thirst is such that most men would do damn near anything not to screw things up with a girl who’s showing interest in him. Just be thankful your ship’s finally come in, right?

I’ll add again here that most women, particularly in this social media era, are well aware that most men will never vet them for anything beyond baseline arousal and sexual availability. Thirst serves the Feminine Imperative very well, but what about men who are Blue Pill idealists, that can actually afford the options? Men for whom money and access are no object, but still persist in the fairytale the Blue Pill told them was possible?

What I see happening here is Jobs’ request for Baez to buy the dress for herself was a test of her genuine desire for him. Steve could’ve easily bought her the dress, even the whole store, but that wasn’t the point. What Steve wanted was for her to want to please him. His expressing a like for the dress was his subconscious testing her desire to please him.

I think you’d look good in this; It’s perfect for you” isn’t an offer, it’s a request. Will you sacrifice something to please me? 41 year old Joan Baez, could’ve afforded the dress. Hell, Ralph Lauren would have probably given it to her. But she expected Steve to buy it for her; that was her expectation then and it was the source of her confusion right up to Jobs’ biography interview. Her affinity for Jobs was transactional, not based in genuine desire. She failed the test.

Whether subconsciously or by design Steve wanted what most well-conditioned Blue Pill men want today: a genuine connection with a woman based on genuine (preferably unmitigated) desire. The Desire Dynamic is synonymous with The Rational Male. You cannot negotiate genuine desire is a foundational principle of both my work and all Red Pill awareness that follows from it. Steve’s ego wouldn’t allow him to negotiate for Joan’s real desire. His Mental Point of Origin and marginally sociopathic nature wouldn’t conceive it. But consciously or unconsciously he would test her (and other women he was involved with) for her desire to please him.

What is Your Red Dress?

It’s a cliché now for wealthy men to test women’s true interest in them. “Does she love me for me or because of my money/fame/status?” is a Blue Pill fantasy script for Beta men. This has been the plot of many popular stories and movies for centuries now (Coming to America with Eddie Murphy), but it’s a cliché because it accurately describes men’s subconscious coming to terms with women’s mating strategies and opportunistic concept of love. Women don’t fall in love with who a man is, they fall in love with what that man is. If a woman ever falls in love with who a man is it’s only after loving him for what he is first.

That’s some real cognitive dissonance a man has to confront in his life. The indignation that dissonance produces is very much the Red Meat most low SMV men love to wallow in, and commiserate in.

“She doesn’t love me! She loves what I can afford her! She’s a Gold Digger, I knew it!”

We love having women’s duplicity confirmed for us as men. It means we dodged a bullet by not investing in, and wasting our reproductive potential with, a woman who would be a bad bet for our future paternity. It provides the same chemical exhilaration and relief women feel when they think they’ve figured out a man’s “true” nature (Alpha Cad/Beta Dad). In the same way women get off on the indignation of discovering of men’s attempts to deceive women’s existential fear of false signals, so to do low SMV men get off on the indignation of discovering a woman only wants him for his money – not the real him.

What our subconscious truly wants is a pairing with a woman who has a genuine desire for us. Hot, unmitigated, Darwinistic monkey-sex is usually the manifestation of that genuine desire, but there are many more nuanced ways our male psyches will try to determine it. In past essays I’ve had men and women run me up the flagpole for suggesting a man never buy lingerie for his girlfriend or wife.

“How’s she supposed to know what I like if I don’t buy it for her?”
“I love getting something sexy from my man, sucks to be you.”

These, and more like them, are usually efforts in remaining self-ignorant of never having experienced genuine desire from a woman. If a woman has genuine desire for you she will be interested enough in you, and have the desire enough, to know how to please you without you explaining it to her. Genuine, organic desire is the foundation of all healthy relationships between men and women. Women who have genuine, unobligated desire for a man don’t ask him if they can go to Vegas for a girl’s weekend – her desire is for her man. Plates don’t require an active ‘spinning‘ on your part when she has real desire to be part of that man’s life. Women will eagerly share a worthy Alpha (rather than be saddled to a faithful Beta) if she has genuine desire for him.

and your desire shall be to your husband, and he shall rule over you.

Genesis 3:16

When a woman has genuine desire for a man she Just Gets It when he suggests that a Red Dress would be “perfect for her” and she buys it, borrows it or steals it to wear it for him.

If Steve Jobs had purchased the Red Dress for Joan Baez, every time she wore it she would be wearing it for her, not for him. Something inside Steve knew this, and something in you does too.

The Red Pill Path

The Red Pill, with respect to intersexual dynamics, is, and will always be a praxeology. It is unconcerned with value judgements. Issues of how one interprets the data presented by Red Pill praxeology as right or wrong is an exercise in subjectivity and personal belief. In essence the Red Pill should always be about what is – not what should be, not what seems moral, immoral or amoral. 

I knocked on about this in The Believers vs. The Empiricists back in July of 2019. The problem with adding ideology to the Red Pill is that it distorts the intent of staying as objective as possible. A Praxeology is the study of those aspects of human action that can be grasped a priori; in other words, it is concerned with the conceptual analysis and logical implications of preference, choice, means-end schemes, and so forth. In a praxeological context, the Red Pill is a ‘loose science’ concerned with the understanding of the underlying motivators of why we do what we do as men and women. It doesn’t get everything right, but it does ask the right questions. It’s these questions that make believers uncomfortable. The beauty of The Red Pill as a praxeology is that we get to write those questions and conclusions down in pencil, not ink, to be erased and edited as new information changes them. The Red Pill is not an ideology itself. Despite what many moralist critics would like to redefine it as, a Red Pill awareness is about an obligation to understanding the truth about men and women’s natures.

Yes, I know, it is impossible to be entirely objective in anything. In fact, just the thought required in asking a particular question implies a particular subjective bias. You wouldn’t be asking those kinds of questions if you didn’t subscribe to some belief-set that caused you to think about them in the first place. Even a commitment to objective truth is itself perceived as a value judgement. What’s worth your consideration is at least as important as why you think it’s worth considering. I get it. It still doesn’t mean we shouldn’t try to be as objective as humanly possible, in spite of the pre-knowledge that we have underlying reasons for being curious about something.

Objectivity vs. Ideology

There. Now that’s out of the way.

What one does with the data the Red Pill praxeology aggregates, and how one interprets that information, is up to the individual. The prescriptions we create for ourselves with this knowledge are almost always a value call. The real question for men, new to the Red Pill, is are they beginning from a position of value judgement first and then seeking to find the Red Pill data that best aligns with that preconception? Or are they beginning from a neutral, objective position of interpreting this information and then forming well-thought, rational prescriptions for themselves based on that objectivity?

How we make this information useful to us is just as important as how we came to the conclusion that it should be useful to us. After having written in this ‘sphere for almost 20 years now I’ve come to see how men will use Red Pill awareness to either better (save) serve their lives by changing their minds about themselves and implementing it, or else they use that awareness to validate their preconceived belief-sets. Usually they do this by cherrypicking the parts that align with those beliefs and discarding or disqualifying the data that conflicts with them. This is how you get the Purple Pill. Accept just enough empirical Red Pill data to validate a belief-set rooted in their Blue Pill conditioning. And it’s made all the better if you can profit from pandering to those Blue Pill beliefs in others by calling yourself a ‘coach’ of some kind.

PUAs, MGTOW, MRAs, Trad-Cons, Positivity and Success Porn advocates, Red Pill Ministry Pastors, Father-Figure Fitness Coaches, Masculinity Psychologists, Female “Relationship Experts”, and a plethora of other sub-factions that reside in the ‘sphere are all belief-set prescriptions. Their subjective prescriptions either follow in the wake of Red Pill praxeology, or they find their preconceptions validated – in some part – by the data and awareness that the Red Pill brings to them.

When the information that the Red Pill presents conflicts with these belief-prescriptions, that’s when we see believers attempt to redefine the Red Pill as an ideology. When a stark empirical truth challenges an ego-invested belief, most people feel attacked. That belief is often one that people have based their lives on, so challenging the belief is challenging the way that person has lived for a long time. In terms of the Red Pill, it’s much easier to redefine or reinterpret what that empirical data really should mean to a man. And whenever we see words like should or ought we know we’re dealing with a value judgement. 

The only way a believer can protect an ego-investment challenged by Red Pill awareness is to reduce the Red Pill to an ideology. Bring the enemy to battle on your own field and on your own terms. So long as the Red Pill is just about objective observations, connecting dots and collating data, the right or the wrong of it, the value judgement of what ought to be, is irrelevant to discerning the truth. But if you can convince yourself and others that the Red Pill is in fact an ideological pursuit – not an objective pursuit – then you choose the terms of terms of the battle. If the Red Pill can be redefined as a belief-set then you can lock horns with it with your own belief-set. Then the debate isn’t about what is, it becomes about what’s right or wrong, or what that data should mean, or how it should be put to proper use in a person’s life. Hypergamy becomes less about women’s nature, and more about how women are inherently predisposed to evil as a result of it. Alpha or Beta become defined by how well a man aligns with a preexisting belief-set – “You’re not a real man if you believe/don’t believe this!” – and the Soulmate Myth might become an article of faith that wins an ideological argument.

Redefine the premise of the Red Pill as an ideology and you can fight it as an ideology. But even if you could, the data the Red Pill presents still forces a lot of conflict in the believer. That leaves the believer to reconcile that data with the cognitive dissonance he/she feels about it. It is much more intrinsically satisfying to redefine, disqualify and then re-qualify information that confounds our beliefs than it is to go into outright denial of that conflicting data. Sometimes outright denial is all that’s left.

People resort to denial when recognizing that a truth would destroy something they hold dear; and there are few things we hold more dear than our investments in what we think are right and wrong with respect to how we solve our reproductive problem. In the case of a cheating partner, denial lets you avoid acknowledging evidence of your own humiliation. Short of catching a spouse in bed with your best friend, evidence of infidelity is usually ambiguous. It’s motivated skepticism. You’re more skeptical of things you don’t want to believe and demand a higher level of proof.

Denial is unconscious, or it wouldn’t work: if you know you’re closing your eyes to the truth, some part of you knows what the truth is and denial can’t perform its protective function. This is why we say, “Once you’ve seen the code in the Matrix, once you’ve taken the Red Pill, there’s no going back.”

One thing we all struggle to protect is a positive self-image. The more important the aspect of your self-image that’s challenged by the truth, the more likely you are to go into a state of denial. If you have a strong sense of self-worth and competence your self-image can take the hits but remain largely intact; if you’re beset by self-doubt (a hallmark of self-righteous Beta thinking), however, any acknowledgment of failure can be devastating and any admission of error painful to the point of being unthinkable. Self-justification and denial arise from the dissonance between believing you’re competent, and making a mistake, which clashes with that image.

Solution: Deny the mistake or redefine the terms of the debate.

By nature men are deductive problem solvers. This is manifest in many ways, but for a Beta male who still believes solving a woman’s problems will lead to him solving his reproductive problem, more often than not it leads him to a worse life. Once a man unplugs and begins to internalize what a deeper, more accurate understanding of intersexual dynamics means to his life he’s going to look for ways to apply it to his own circumstances. This is a natural, unavoidable progression. As I’ve stated in many an essay, I’m not in the business of making better men, I’m in the business of giving men the tools with which to build better lives for themselves. I expect men, at some stage, to use what they’ve learned from what I write to change their minds about themselves and become the better men they can be with a better awareness.

I do not offer prescriptions. I do not have a one-size-fits-all formula or 12 catch-all rules that will help you live a better life. Most men want that formula, and a lot of them will pay a small fortune to avoid the work necessary to effect a real change in their lives if some coach even hints that they have the cheat codes to do it. They are sheep in search of a shepherd. I have precious few expectations of my readers, but one is that I expect you take it upon yourselves to be the artists of your own lives. If it frustrates you that I won’t hold your hand and lead you to a better version of yourself just know that going through that frustration is necessary for you to be your own man. Not an adherent, not an acolyte, but the author of your own decisions. 

A lifetime of Blue Pill conditioning has already attempted to remove that control from you long enough.

The Future Shock

When something big in the news goes down I’ve learned from experience not to be too quick to write anything about it until the hype dies down and more information comes out. My long-time readers know what I’m talking about. In the early days of this blog I could get caught up in a story about how a guy got Zeroed Out and committed suicide or killed his family and himself, and people would run me up the flagpole for jumping to conclusions. That those conclusions were, in fact, accurate was irrelevant to critics. It was all about ‘hasty generalizations‘ and confirmation biases at the time of writing.

This new Corona Virus pandemic is something different though. There are a lot of people very eager to jump to those hasty generalizations in this global crisis – and pointing out their panic only makes them feel more justified in panicking. At the time of this writing we’re seeing a globalized response to a globalized virus. For all or our new order information, technology, access and connectivity the same old order human nature remain the same. Odd that the people who’ve criticized me for being too mechanistic about our evolved nature are the same people who are in a righteous panic caused by the nature I’ve been told we’re supposed to be evolved above now.

But today, instead of a localized panic, we get a global panic. Instead of localized disinformation, we have globalized disinformation.

“In the social media age, people have forgotten that it’s not remotely normal to be able to see hundreds of millions of people’s opinions & actions, let alone engage with them.

We’re living in the biggest experiment in human history and have little idea of the long term consequences.”

Zuby

Ironically, Zuby tweeted this quote about a week before the Corona Virus really became what it is now (late March, 2020). At the time I though it captured what was going on in our Global Sexual Marketplace so I saved the quote, but it’s true about a lot of new order areas of our modern globalized lives. And that includes global pandemics too.

I wrote about old order versus new order thinking a few months ago. This essay, The New Age of Enlightenment, is actually an excerpt from my upcoming fourth book in the Rational Male series and is a theme I carry through much of it. At the time of my writing it I had come to much of the same thinking as Zuby had here: it’s time we re-envision what a rapidly advancing global society looks like. My take began in the global sexual marketplace, but it’s expanded to many other areas of life. It’s a challenge to humanity to be sure. Reassessing what was old order wisdom worth preserving and abandoning what was simply inaccurate (or deliberately distorted) in the age of new order information and communication is something most people are unprepared for. Most people are too comfortable in the lives they built for themselves based on the foundation of old order ideals.

The Virus pandemic is proving this to us in real time and online 24 hours a day now. Faced with the rapid, systemic shutdown of every major economy on the planet, the global community now reverts to its very human, very predictable nature. The response to real, existential crisis is what defines the person, and what defines their ego-invested belief-sets – except everything is intensified.

Here’s what I’m seeing happen.

Believers’ Confirmation

Doomsday preppers rejoice. Christians, Catholics, [insert Millenarian Dominionist religion] all love and hate this crisis simultaneously. It both proves God’s love and God’s wrath in the same breath. And as I’ve expounded upon in the fourth book, there’s simply no arguing with people who have no questions. Don’t take this as a flame on believers – I get why they find comfort in it – it’s a simple observation of how crisis situations bring out what truly motivates people in a way we only rarely see.

Even the woo woo magical thinkers find a common confirmation of their spiritual-but-not-religious beliefs. They all told you so. They all knew it was coming. The tea leaves and energy ‘vibrations’ have all been off for months. If only we’d sent enough positive Juju out into the universe the Law of Attraction would have prevented all this! Likewise, they’re all equally unprepared for it. A reaffirmed faith (however they define it) will see them through. And maybe that’s a good attitude to have when panic and fear are the hot new commodities to sell on the worldwide stage (I’ll get to that in a moment).

Uncertainty is difficult for people, but there’s a lot of comfort in finding confirmation of beliefs in crisis and tragedy. And that belief doesn’t necessarily have to be religious. Political wonks are equally zealots now. This pandemic will define presidencies and, going forward, will likely determine the platforms of future world leaders for some time.

Never let a good crisis go to waste” – especially in an age when the majority of the worlds’ people literally cannot escape seeing it in real time. For the political ideologist, on either side of the spectrum, how this pandemic is being handled by officials, and the prophecies of inevitable economic ruin, is just as belief-affirming as religious confirmations.

For the Left, this is the event they’ve always waited for to bring down a president who’s been effectively invincible since the Primaries of 2015. To use their own words, they can “finally get the motherfucker.” That it took a global pandemic is irrelevant. For the Right, it’s an illustration of how life will look under the fantasy Socialist tyranny they see in the Left. The wholesale closing of abortion clinics is an added bonus. In our own sphere, for MGTOW it’s the sweet humbling of women’s egos as, from all appearances, women turn to a new appreciation of conventionally masculine men and ape the mannerisms of traditional femininity – for now. For the Trad-Con sunhat ladies this feminist pivot is, again, reaffirming. Gone, almost overnight, are the bleating of social justice warriors with all discussions of socially constructed gender norms. Noticeable in its absence is all talk of Women’s History Month (March) and the need for reparations in gender inequities. Hell, in Finland the all-female, all-feminist, government is glaringly impotent from all accounts I’ve read.

Most of this is what I’d expect from the average global citizen in the face of a world changing, relatively lethal, pandemic. However, it’s the new order Outrage Brokers and Success Porn Hustlahs scrambling to place their bets on the next 9 months who are truly a wonder to behold now.

Outrage Brokers in the Apocalypse

Amongst all of this pandemic gnashing of teeth we get the inevitable grifters. If we’re honest, we knew most of these guys were leeches when times were good. Certainly not all of them, but the temptation of quitting an old order day job for the promise of a new order monthly direct deposit from Google for playing ‘life coach’ on a webcam was a dream come true for most. Now their true natures rise to the surface as they see the chuckwagon of the gig economy pulling away. And just like rats going through an Extinction Burst they frantically try every new angle that they might profit from.

These are the war profiteers of this new order era, but the pitch is the same as it was in the past – stoke fear, sell security.

It almost seems quaint that I brought up this exact formula as discussion topic on Rule Zero just 2 weeks ago. We were illustrating how the term Red Pill (and now MGTOW) has been coopted as a branding opportunity by “coaches” and “relationship experts” with very little experience beyond what they can glean from others in the sphere. The main point was this: it’s far easier to get views and build subscriber bases in next to no time when your material is all red meat outrage for ‘underserved’ Average Frustrated Chumps. Toss out a few “red pills”, paint a few of them black, and commiserate with the average 80-percenter guy’s reality with women, gynocentrism and then play on the same indignation porn that the mainstream has been selling to women for 3 decades now. All sizzle, no steak. Is it any wonder that critics think the Red Pill is populated with nihilistic, homicidal Incels?

But that’s the formula. It just took men longer to perfect it for a fresh generation of male consumers. Indignation might be an innate female need, but the past 3 generations of men have developed a taste for it as well. It’s what happens when boys are raised as defective girls.

It’s important to see this crisis through the emotional lens that the past 4 generations of men and women have been taught to prioritize. For over 50 years now we’ve been conditioned to see the female, emotions-first, experience as the correct interpretation of every facet of a globalizing society. This pandemic is no exception.

Because of their emotions-first nature fear is easy to sell to women. Women’s innate need for security is what made them the primary consumer in western societies, but now we have at least 2 generations of men who were educated to be defective women. ThoseVillage-educated emotions-first men are susceptible to the same sales formulas now. Feels before Reals isn’t just for women, and this pandemic crisis is proving it in spades.

The savvy hucksters know this. The not so savvy ones will attempt to go back to whatever cubicle job they think still exists for them before they quit their day jobs. But the career Outrage Brokers are already profiteering from that formula; feed the fear, sell security.

You know the names. Watch them. You’ll need to remember their nature when things shake out.

Zeroed Out

What even the best Red Pill rage-bait “entrepreneur” knows is that the vast majority of his/her soon-to-be-former supporters will be Zeroed Out in the coming months. There is no going back to what we thought of as normal. Even if we recover back to a comfortable normalcy fairly quickly this experience changes things. The game has changed, all games have changed, and the uncertainty of the basics will replace the leisure of having the personal concerns we used to entertain before the virus hit.

A lot of good men will be Zeroed Out in the wake of this crisis.

I think it ought to be part of any Red Pill aware man’s understanding that at many points in our lives we will be confronted with the prospects of having to rebuild ourselves. Failure, rejection and disappointment will happen for you, that’s just part of a man’s life, and it’s easy to rattle off platitudes about how many times you get back up being the measure of a man. But what I’m saying is there will be times when total reconstruction of your life will be a necessity.

You will be zeroed out at some point, and how you handle this is a much different situation than any temporary setback. This zeroing out is made all the more difficult when you confront the fact that what you believed to be so valuable, the equity you were told was what others would measure you by, was all part of your Blue Pill conditioning. At that point you need to understand that there is most definitely a hope for a better remake of yourself based on truths that were learned in the hardest way.

The red meat is still there. The chemical rush that comes from indignation-without-solution will always satisfy in the short term, but now it will be a reminder of what people had a luxury to pursue before all this shit went down. Grifters and Outrage Brokers know this. Zealots and Shamans know this. Black Pills, God-Pills, MGTOW and every Red Pill rebrand knows this. And the old order thinkers who were comfortable and self-righteous in the certainty of a condition that couldn’t ever end for them will all say they saw this coming while they shit their pants looking for a way to sustain themselves. The red meat is all that’s left for them, and they’ll climb over themselves to be the source of it.

I’m not throwing all this out there to freak anyone out. Freaking out is the reflexive response I’ve been seeing for 2 weeks now. It’s more infectious than the actual virus. I’m simply trying to put this crisis into rational, masculine perspective. That requires observation.

Yes, women are going to revert to their survival instincts; observe it, catalog it, use it to confirm what the Red Pill has been proposing for 20 years now.

Yes, lesser men will panic and expect you to panic along with them. Their imaginings and superstitions are a source of dopamine for them. Learn from their real nature.

Yes, the Outrage Brokers will all feed you fear and sell you product to allay that fear. They’ll all have a nootropic pill to cure Covid soon. Make a note of who they are.

And yes, you will likely be Zeroed Out in some manner in the coming year. Take comfort in knowing you’re definitely not alone. You, me, everyone will need to rebuild ourselves to some degree soon. Start analyzing you strengths, pay attention to what’s going on around you. You must be agile like never before. Many different aspects of Red Pill awareness will be confirmed for you, a lot probably have been already, learn from these confirmations. This is the Future Shock. Now is not the time to flounder in despair. Look for the opportunities.

Alpha Men

Back in July of 2019 I was approached by a Dutch documentary team from VPRO (Dutch Public TV) who asked me if I would be open to doing an interview with them. I gave them a tentative yes, but I was really hesitant to trust ANY source that looked like the mainstream media. When they said they’d be at the 21 Convention I actually cancelled on them. I no longer want any association with their lack of integrity.

The director/producer, Nordin, kept on me though. He convinced me to do the interview because the “documentary would be incomplete” without me. I was still really sketchy about doing it because I know how these things go. It’s their game and they can easily make you look like a monster or an idiot if they want to. Nordin was really upfront with me, but so were a lot of other “journalists” I’ve dealt with.

I’m glad to say my concerns were unfounded. This documentary was the first real ‘fair assessment’ of the ‘sphere that I’ve ever seen. I’m in the ranks with the likes of Dr. Warren Farrell and Hannah Rosen in this and I think they did a good job of presenting the topics fairly.

You’ll have to get past the psychotic look of Elliott Hulse on the thumbnail though 😄

Half of this is in Dutch but it’s still very watchable if you don’t speak the language. All the English speakers are subtitled in Dutch so it’s pretty good as-is. As soon as an English subtitled version is up I’ll swap out the links.

Have a look at this and tell me what you thought. My segment comes in around the 30:30 mark, but well worth a watch of the whole thing to get some context. I will likely do a longer review post of this video in the coming weeks.