Several years ago I wrote the essay Rejection and Revenge. Eventually this piece found its way into my third book Positive Masculinity, but I had considered it for inclusion in the first book because it covered a core principle I had discussed on the SoSuave forums years prior. A desire for revenge is something innate to the human experience. Most higher-order animals have some rudimentary sense of what’s fair. Even dogs have a sense of fairness and can experience some form of jealousy. The study of altruism in animals, to say nothing of humans, is a complex affair. However, somewhere along the evolutionary path a species did better if they cooperated and had some investment in promoting the survival of their kin.
That leads to an innate understanding of fairness and unfairness. Human’s add ethics and morality to this equation, but the root is the same; on some level of consciousness we make comparisons, and from them we evaluate what is equitable according to our own interests. It serves a species’ survival interests to evolve pattern recognition and make reasoned judgments about those patterns.
Collectivists will argue that this dynamic is proof of a need for an idealized egalitarianism to promote the greater good, while selfish gene individualists will argue that it’s evidence of unconditioned self-concern for one’s own survival. Either way, human beings are very motivated by the emotional response to a perceived injustice – so much so that we will raise those feelings to metaphysical significance. Even our gods rage over injustice; Revenge is mine sayeth the Lord. A tooth for a tooth and an eye for an eye might make the whole world blind, but it’s the foundation of our evolved sense of fairness.
And why wouldn’t fairness be so impactful for us? Our lizard brains associate that imbalance with a threat to our survival, our wellbeing and our reproductive efforts. Our limbic system detects some unfairness – usually via our peripheral awareness – we get a squirt of some hormonal cocktail into our system, and now we can’t shake this feeling that we ought to feel jealous or suspicious of someone or some environmental condition where we’re getting the short end of the stick. We are literally wired (and piped) for making judgement calls. Even when those judgement calls prove unfounded, and maybe detrimental to us, to err on one side or the other of that innate judgmentalism served our ancestors well enough to get us to where we are now.
It’s easy to consider this evaluating, judgmental nature in terms of simplistic right or wrong choices. Right being what ever benefits the individual in equal measure to another, wrong being whatever thoughts or behaviors conceal the interests of individual self-concern. The Seven Deadly Sins are all fundamentally about this evolved fairness equation. Greed might be a benefit to the individual – and their kin by association – but to our limbic evaluation it’s unfair to the greater, necessitous whole of society. Ergo, greed becomes a sin, and social conventions like do unto others as you would have done unto you becomes a counterbalance to the unfairness. However, most of the choices we make in life are not simple right vs. wrong equations. Some of the greatest stories ever told by humans are about right vs. right and wrong vs. wrong (or maybe less wrong) choices. While dogs may feel jealousy, and chimps may give a banana to another who didn’t get one, they’re rarely confronted with the nuances of justice that humans have to consider.
Why We Love Revenge
When we attach this innate sense of fairness to biological imperatives things get dicey. The purview of my work is intersexual dynamics, so I’ll be focusing on that imperative here. But remember that concepts like fairness, jealousy, revenge, rivalry and the indignation that accompany these and more are not just limited to solving one’s reproductive problem. That said, human beings love revenge. We fantasize about it. We write epics about revenge. Some invest their lives in creating fictions to find some psychological catharsis for an injustice they will never actually resolve in their lifetime. I would argue that humans enjoy the chemical cocktail, and associated emotions, that stem from a desire for revenge.
To be clear, I’m not talking about some ephemeral sense of justice. This is root-level, squirt of adrenaline, desire to balance a perceived or actual unfairness that threatens the individual’s (or associated group) survival or propagation. I’ve written extensively about women’s innate need for Indignation and the associated chemical-emotional response they derive from it. Primarily I believe this need stems from the way women (neurologically) prioritize and process emotion, but it also serves as a confirmation of their Hypergamous filtering. No indignation is more satisfying for women than the feelings they derive from thwarting the sexual efforts of a false-Alpha male. This indignation response, and the good feels that reinforce it, serves to aid (sometimes trick) women’s sexual selection imperatives and avoid their existential fear. Ultimately, what’s fair for women is whatever serves the Sisterhood’s Hypergamous best interests.
For men, and particularly the young men of this new order generation, revenge fantasies hold a similar, indignant appeal. As we’ve systematically feminized the males of the last 4 generations, we’ve also conditioned them to prioritize the same emotional responses we would expect in women. As I’m fond of saying, we raise boys as defective girls who then become parodies of defective women. Part of this conditioning is training young men to identify with the female experience, but also to want to become a part of that experience. The female experience is always the “correct” experience. So it follows that the prioritization of emotion as a peak experience is something this generation of men have internalized. Feels before reals. A common lament of women and feminized men today is that if men could be more expressive in their emotions (the emotions women are comfortable with) then the world would be a better place. Thinking and feeling like a woman makes for a better “man“, right? That’s today’s gynocentric logic.
But indignation (the result of inherent unfairness) based on reproductive imperatives works very differently in men. Men’s evolved existential fear is based on ensuring his own paternity. Determining that a child is a man’s actual genetic progeny has been an imperative evolution has embedded in men’s mental firmware. Until DNA testing arrived men had relatively no empirical way to determine if he was a cuckold (a female mating strategy) and his parental investment and evolutionary imperative had been wasted. Thus, indignation, prompted men to create social conventions to provide at least the semblance of socially enforced parental certainty. The deal is, if a man is to invest his reproductive potential in a woman and their children she should be bound by social expectations that the child is his genetic progeny. It’s only fair.
But, life’s not fair. And men and women’s reproductive strategies are inherently adversarial, so what constitutes justice in the sexual marketplace is often defined by the gender with the most social power at the time. In every age prior to the Sexual Revolution that was men, now it’s women.
Men innately process emotion, particularly negative emotion, differently than women. Again, this is how evolution wired men, but the social dictates of this time go to great lengths to condition men to believe that the way they process emotion is “incorrect”. Their natural proclivities make them bad humans when their innate way of being emotional conflicts with the “correct” female way of experiencing emotion they were taught. As a result of this conflict we have recent generations of men who seek the same indignation rush women have an innate attraction to. However, these young men get their endorphin rush from revenge scenarios that align with their innate imperatives – exposing paternity fraud, cuckoldry and exposing the duplicity of women’s innate mating strategies.
Revenge is an expanding topic of interest for average frustrated young men. Closing in on almost a million subscribers, the Reddit sub-forum r/prorevenge is one of the fastest growing topics on the platform today. I was only made aware of the sub after doing some research on the popularity of tags for YouTube videos. ‘Pro Revenge’ is a Black Pill (and MGTOW) sweetheart tag for what I referred to as the Doom Pill in my video Red Meat for the Red Pill. The Pro Revenge concept is simple; guys in the forum relate stories about how ‘deserving’ people got their comeuppance. Justice or Karma is served up to cheaters, scammers, liars, thieves and other assorted attempts to offend our innately human sense of fairness. To be fair, all Pro Revenge topics are not about cheating or duplicitous women – there are loads of stories about bad employers, plagiarists and Success Porn gurus – but real-world revenge stories about women’s duplicity being thwarted by a smart Red Pill guy or just blind circumstance are clearly the most popular themes.
The popularity of young men experiencing revenge either in fantasy or vicariously through others is becoming a very lucrative profit model for agile YouTube channel hosts as well as Lifestyle Coaches. When I consider the ceaseless hunger for Red Meat topics in the Black Pill, MGTOW or just the Manosphere in general the source of that hunger always comes back to the emotional rush attendant to indignation. When a woman “gets hers” because her mating or empowerment strategy was foiled, men get a sense of righteous indignation; particularly guys who enjoy commiserating in their shared sense of powerlessness. And that commiseration has never been easier or more organized than in our new order technological world. Pro Revenge is just one of many innovations that cater to men’s desire to see things put straight and experience the endorphin rush that comes with it. It feels good to see “justice” served.
Of course, women turned the revenge fantasy into various art forms long ago. Carrie Underwood sings openly about vandalizing and destroying a cheating (now ex) lover’s expensive four-wheel drive truck and countless commiserating women (even today) can recite the lyrics verbatim. In a gynocentric social order, destruction of personal property is entirely acceptable if the perpetrator is a woman who discovered her duplicitous lover was not the man her Hypergamous instincts believed him to be. Women’s existential fear meets justice. And women and feminine-sympathetic men all nod in agreement. Essentially, Pro Revenge has been a thing for women for ages. Courtesy of centuries of bastardized Chivalry and the romantic ideal we just accept it more because Beta men reinforce it as a form of Game. Thus, we have women manufacturing their own indignation in fiction and daytime talk shows that expose an incorrigible pickup artist getting his comeuppance and confirm women’s Hypergamous intuitions. And yet, even this openly embraced double standard only serves as fuel for the Pro Revenge instincts of more young men today.
For all the hopelessness and despondency the information age has brought to men and women it’s also revealed the evolved motives beneath our want for what we think is justice. The Doom Pill is becoming the logical extension of this nihilism and the players in the Hustle Economy are now perfecting ways to profit from it. Exploiting the Gender War for fun and profit has never been easier – because this new generation of men and women enjoy the indignation derive from it so much they become oblivious to their own exploitation.