dread game

The Myth of the Alpha Female

On last Saturday’s Red Man Group we took a call from a woman who has apparently just discovered the “red pill school of thought” and looked up what ever convoluted definitions she could find from the ‘normie web’ to better understand it. For context, the whole exchange began around the 2:04:00 mark here, but the bit I want to dissect I’ve cued up to 2:09 in the above video. The Red Pill as a praxeology is often something most uninitiated people don’t have the patience to really want to understand. So when they’re confronted with a Red Pill truth that conflicts with some ego-invested belief they often just resort to what I call “point and sputter” – they spit out some school yard taunt, tell you how unbelievable it is anyone could ever believe such a thing in this day and then move along to whatever ideological site they’re comforted by.

Credit where it’s due, this woman (and I apologize for not getting her name) at the very least was prompted to ask some questions about how we come to whatever misattributed ideas she read were what it is we think. Listen to the whole exchange for context. In the beginning I was asked the standard “what do you tel your daughter about all of this?” as if this is going to somehow shame me back down to earth, but the part she was most distraught over was the idea that “women are only valuable for what they look like”.

My response to her was based on an essay I wrote 4 years ago titled Separating Values. In that piece I tried to outline how women today have trouble separating their sexual market value from their self-perceived personal worth:

Conflating Values

One of the major problems women have, and more than even some red pill men have, is the conflation of sexual market value with their intrinsic personal value as a human being.

It needs to be emphasized that while personal value is influential in sexual market value, SMV is distinct from your value as a human being. I’m stressing this because, in the age Disney Princess empowerment, this conflation of the two has become a go-to social convention; and not just for women.

What [Robin] Korth suffers from is presuming her personal value is her sexual market value.

It’s disruptive to her self-perceptions and ego-investments when that presumption is challenged by a man who doesn’t want to fuck her for reasons based on the intrinsic value she believes she’s entitled to by virtue of maturity and imaginings of self-sufficiency. Just as women aren’t aroused by men’s own self-concepts of virtuousness and aspirations of higher purpose, men aren’t aroused by whatever ephemeral self-perceptions a woman may have.

Listening to this woman’s concerns, it’s a fairly common refutation and one we come to expect from a mindset that presumes men callously objectify women out of hand, or due to their being taught to be so by a chauvinistic toxic masculinity. Women cling to this because it sounds right and reinforces the victimhood narrative that defines the collective identity of the Sisterhood. So when they read it or see it openly embraced, or spoken about men in a positive context it’s confirmation of an offense they want to believe is endemic in men. Thus, we get the “literally shaking”, sound of a quavering voice.

However, all of this gets in the way of women really understanding that they’ve been conditioned to conflate their personal worth with their sexual market value. As I mentioned in my response, a woman can be a wonderful humanitarian, a great mother, the CEO of a Fortune 500 company or someone who adds value to the depth and breadth of humankind, but it won’t make her look any better in a bikini. And that is where sexual market value starts for women when it comes to men’s arousal and attraction. For as long as I’ve been writing this blog I’ve tried to explain this in as simple a way as possible; men and women are different. Part of our differences is that what constitutes sexual market value for one sex is not an equal evaluation for the other. For as much as the equalist mindset pervades our social consciousness, the reality is men and women are different in many fundamental ways.

One reason Red Pill awareness in men gets vilified by women is because it nakedly exposes, discusses and develops sexual and life strategies around some very Darwinistic and unflattering realities of intersexual dynamics based on those differences. But exposing these differences is only offensive to this social order because there is a presumption of a blank-slate equalism that’s been embedded into every aspect of our gender understanding for almost 70 years now. This offensiveness is less about the actual nuts and bolts of evolution, biology and psychological differences between men and women, but more so it’s about the ego-invested idea that men and women should be blank-slate, functional equals in all respects. Even this presumption is a horse-shit cover story for the latent purpose of feminism floating the lie of “equality” – fundamentally disempowering men so women can aspire to be their masters in various ways.

The woman from our discussion expressed this barely containable angst that men only value her as a sexual object, and it’s important to suss out the reasoning for this confusion and rage. As I mentioned, the problem women have is an inability to separate their sexual market value from their personal value a ‘basic human being‘. A quote I’m known for is “virtue is anti-seductive.” No guy ‘virtues’ a woman into bed, and while I get push back for devaluing the importance of virtue occasionally, what I don’t get is any disagreement from men or women on that point. Virtue, intelligence, honor, duty, wisdom and any number of other esoteric features that would make a man a terrific human being do nothing (or sometimes work against him) for his raw visceral sexuality that women are aroused by. For men, however, these traits and many more will definitely add to his attractiveness as a long term prospect for women.

In men, affluence, status, intelligence, improvisation, creativity, ambition, drive, perseverance, humor, positive-conventional masculinity, and many more aspects make this man an attractive choice for a long term relationship with women. These are attributes that contribute to a man’s sexual market value, but they are incomplete without a raw, visceral physical component. Hypergamy serves two masters, Alpha seed and Beta need – and as such it hates the one and loves the other depending on what a woman’s most pressing necessity happens to be at that point in her life. Women have an innate, limbic understanding of what makes a man a complete package – a great catch.

Where this and most other women fail is that their own Fempowerment conditioning teaches them that what makes a man attractive, what makes his SMV appealing to women must necessarily be what makes for her own personal value and sexual market value. The reason this woman is shaking here is because this conditioning has convinced her and generations of women to build a life predicated on a fallacy: What makes her a “good person” should necessarily make her attractive and arousing to men. This is a great falsehood that is the root of many of the gender conflicts and misunderstandings we see around us today.

Gendered Differences in Attraction

The things that make a woman’s sexual market value high are not the same things make her sense of personal worth high. Yet, this is exactly what the Feminine Imperative conditions women to believe and seeks to shame men for not complying with this fallacy. When men opt for younger, hotter, tighter at all ages of their own maturity, the visceral message is clear – it makes no difference what a woman’s personal value is when it comes to sexual valuation. Where women fall short is they presume that men cannot appreciate women for anything but their sexual value.

This is an interesting dynamic since the Imperative teaches women never to implicitly do anything for a man.

The prime directive of feminism for the past 50 years has been founded on women striving to achieve the ideal of the Strong Independent Woman® (SIW). This SIW ideal is the carrot that gets the mules to pull the cart. That ideal is never fully attainable because if it were it would make an end state for feminism a realizable goal rather than the self-perpetuating social mechanism it is. The SIW ideal is intentionally ambiguous, but the concept is based on selling women the idea that they can not only “have it all” but they can be it all too. The ‘independence’ feminism sells predicated on being a self-sustaining, self-satisfying, autonomous ‘thing’ that doesn’t need for anything. A woman is every bit as good a feminine role model as she is a masculine one, ergo, she has no need for men beyond the physical aspect. In fact, an independence from men, from any form of dependency on men, has been part of the feminist charter since Seneca Falls in 1848.

From a Red Pill perspective, and in my opinion, this independence from men has been the single most damaging aspect of feminism in its history. Men and women evolved to be complements to the other and in evolutionary terms are far stronger together than apart. Each compensates for the one’s innate weaknesses with the other’s innate strengths. Feminism preaches two lies in this respect – the first being that a woman can “have it all”, but also she can be an autonomous being with no intrinsic needs beyond what she can provide for or address herself. The lie is that she “don’t need no man” when a hundred thousand years of evolution says different. Men and women need each other, but it’s feminism that’s selling the lie that they don’t.

The ironic part about this socialized lie is that in emancipating women from the ‘dependency’ of men feminism has founded the basis of ‘having it all’ on how closely a woman can emulate a man. The definition of a successful Strong Independent Woman is how closely she can replicate the success of men. This ideal for SIW success is based on a masculine ideal. As feminism has refocused women’s goals on these masculine ideals it has systematically altered the definition of femininity to align with its ideal of ‘success’.

The Myth of the Alpha Female

As part of that new masculine ideal of female success, along came the concept of the Alpha Female. I’ve read dozens of articles about this fantasy creature; how she’s a boss who takes no shit and turns companies around from the brink of bankruptcy by virtue of being female. A woman of the future who emulates and exceeds the successes of any apex-male CEO of those sexist Fortune 500 companies. Even if she’s not a high powered exec, the match (literally) of any man, women still love to imagine themselves in this “alpha” role in their own little worlds.

“I’m an Alpha Female, and maybe I’m not a jet setter, but I’m a Type A personality and as such I’m headstrong, a go-getter woman who knows what she wants.”

This sloganized mental model is part of the new Strong Independent Woman® costume that feminism is selling to women today.

If you’re a woman who’s bought into the Confidence Porn narrative that’s so popular today, allow me to ruin that image for you. There is no such thing as an “alpha” female – at least not in the respect of the idealistic Fempowered fantasy you think applies to you. The Feminine Imperative likes to convince women that they are ‘Alpha’ using that same masculine model definitions I detailed above here. The Strong Independent Woman meme only holds up insofar as it emulates masculine success and a masculine defined concept of ‘Alpha’. By this definition every woman has a potential to be an ‘alpha’ female in her own little way. Like I said, the Confidence Porn women gobble up is so tasty because it’s so achievable – all you have to do is cop the “I’m the boss, I’m a Type A person” attitude, put some foam inserts in the shoulders of your ‘power suit’ and you too can be Alpha because you say so and you walk the same walk as an Alpha Male.

The push for female-primacy has conditioned generations of women to expect an entitled, default respect, and a deference to their authority from men. They’re told at every opportunity from the time they’re 5 years old that they can do anything, have it all, be it all, and they’re the “natural leaders of the future”. By extension this leads women to the Alpha Female trope.

Ironically, the same people who love to ridicule the idea of ‘Alpha Males’ completely accept the concept of an Alpha Female. They’ll make funny videos ridiculing the Red Pill for using ‘alpha’ as a referential term – “These jokers think they’re wolves or Silver Back Gorillas, hur hur!” – but they’ll eagerly embrace the idea of an ‘alpha’ female. That conditioned deference of the feminine makes it believable; and they like the idea that identifying with women’s delusions of empowerment might get them laid.

Attribution Bias Error

The error that women and feminism make in the ‘Alpha Female’ respect is an attribution bias error. Women are conditioned to believe that if they value the aspects of what makes men attractive, what makes them a good pairing, that men must also value those traits in women. If status, power, social proof, affluence, careerism, drive, etc. is what gets them hot for men (in the long term) then possessing those traits themselves must also be attractive in the reverse. Unfortunately for women, they’re painfully (but slowly) learning that men and women are in fact different and the lie of egalitarian equalism has essentially cost them a future with a husband, children and family living.

In order to counter this harsh reality an industry in biotech egg-freezing has sprung up around the very real female insecurity that these confident Alpha Women wont find a suitable man to start a family with now that they are well past the Wall. Feminine-primary society is capitalizing on this fear.

But the reverse is true; men’s sexual selection criteria is far more simplistic than women’s. From an evolved, naturalist perspective men select women based on looks and sexual availability – and on a subconscious level women know this, yet they rationalize that men should be interested in their coequal professionalism, status and any number of intrinsic qualities they believe they possess. The root of this misunderstanding is once again the socialized lie of egalitarian, blank-slate equalism. Only now women expect that if they invest themselves in the same pursuits as Alpha men that this should compensate for their lack of physical appeal. If men and women are functional equals what defines male dominance should also define female dominance. Evolution says differently.

The woman on the left (Reneé Sommerfield) is the true Alpha female by the standards of evolutionary realities. The woman on the right (Sheryl Sandberg) is what our gynocentric social order would have men believe should be considered an ‘alpha’ female. This is the conflict that’s at the heart of so many manufactured crises of attraction for women and the failure of their long-term plans to have a family.

The Alpha Female is really the woman who best embodies what men’s evolved, biological imperatives determine what makes her an attractive breeding and long-term mate choice. Men’s criteria is very simple; fitness, youth, assertive sexuality, playfulness, conventional femininity and genuine desire to please him. Beyond this, submission, respect, nurturing (potential mothering qualities), a natural deference to male authority, humility, admiration and an unobligated desire to recognize that man as her complementary partner are just some of the long-term attributes that make a woman someone a man might want to invest himself in a family with.

Unfortunately all of this criteria is counter to the message ‘alpha‘ Females are taught are valuable today. They are taught that anything a woman might do for the expressed pleasure of a man is anathema to the Strong Independent Woman® meme. The presumption is that a desire to meet any of this criteria is a failure on the part of a woman who demands to be the ‘equal’ of a man. Even acknowledging the innate, complementary natures of men and women is an affront to the equalist narrative. Furthermore, any man who would base (much less express) his own decision making criteria as such is shamed via social conventions. The narrative is that he must be needy, or threatened by a “strong woman” or he must want this woman to be his Mommy substitute. All of this is a social mechanic meant to force fit that natural complementary criteria into the box of egalitarian equalism.

Value Added

I don’t write for a female readership per se. In fact, I don’t really direct my writing towards any audience, but in this instance I want to end here with a message for my female readers. Take this message to the bank: the sexes evolved to be complementary to each other, not adversarial. But that adversarial feeling you get when you read me describing some unflattering aspect of female nature is the product of your own Blue Pill conditioning that’s taught you the lie of egalitarianism-as-female-empowerment. If you truly want to ‘empower‘ yourselves set aside your self-importance, look inside yourselves and ask this question –

What is it about me that a man would find attractive from a naturalistic perspective?

What do I possess that a man would truly believe is Value Added?

That may feel a bit counterintuitive to you, but understand that the reason this introspection is alien or offensive to you is because you’ve been conditioned to believe that your masculine qualities are what men should find attractive about you. You turn this offense back on men and make it their fault for not finding your ‘alpha femaleness’ the root of their attraction to you. Is the idea of changing yourself, to add value to your package, for the pleasure of a man a source of anger for you? Why is that?

I see far too many otherwise beautiful women who destroy themselves on the lie of the ‘alpha’ female and a never ending struggle to perfect an equalist archetype in themselves. They rail on about infantile men, or bemoan that men are afraid to ask them out, or ask “Where are all the good guys nowadays?” Understand that these efforts to shame men into finding something attractive about you based on your masculine criteria for attraction will always fail; leaving you a lonely childless middle aged wreck all because you refused to accept that you need to be someone worth marrying.

Men and women are better together than they are apart. We evolved to be complements to the other. But, feminism, the Feminine Imperative and an endemic Fempowerment culture have taught you to believe “you are enough”, you are complete, you don’t need a man because you can satisfy all of your own needs. This is the most damning lie ever perpetrated on womankind – that you can be it all – and only when it’s too late do women realize that they’ve been had.

Love and Ambition

I’m a psychotherapist working with couples, especially men who get left by their wives. I’ve studied your material for over a year now and the hypergamy stuff is dead on. I just wanted to share and maybe talk with you about the red pill rage that results — women love opportunistically yes, but many men who comment on your material are missing a component I believe. And it’s not one I’ve heard you allude to much either.. When a man isn’t pursuing his dreams and highest self, the woman oftentimes interprets that as a lack of love for her, as though continuing to stay competitive and strong in the world shows her that he is invested in the relationship. When men get lazy women actually feel discarded. The pain and the love is real – it isn’t so simple as jaded men think.. that women are blood thirsty gold digging monsters. The female design feels unloved and devalued when her man is not on fire for his own life..

I had this sent to me recently. It’s actually a pretty standard trope for Trad-Con women who want to justify their leaving a husband or having left an old lover/baby-daddy. They like to pretend they’re ‘red pill’ and so the only men who might qualify for their expired sexual market value will be Red Pill men who meet their new qualifications. One thing I’m seeing more and more of in this sub-section of the manosphere (really femosphere) is aged-out divorcé women who want to rebrand the ‘red pill’ to justify their unmarried, unpaired, state in the new sexual marketplace. As you might imagine, their solipsism gets combined with what they convert into a convenient rationale about what Red Pill men ought to be like. The lack of ‘real men’, real ‘red pill’ men is ostensibly why they’re still single – no man is actually ‘red pill’ enough to satisfy their hamstering and thus, it’s not they who have the problem, but rather the men who lack the balls to live up to those expectations.

If this sounds familiar – like maybe a feminist spouted off a version of it – you’re right. I wrote about this rationalization back in The Bitter Taste of the Red Pill:

Game-aware women – the ones who have been forcibly exhausted of all pretense of maintaing the illusion that Game is a lie – feel as though it’s owed to them, in their concession of Game’s reality, that Men should use Game to women’s benefit. Even to the last effort women still cling to the tools of a feminized acculturation;

“Yeah, OK, you got us, Game is really what women want, Hypergamy is the law of womankind, but now it’s your responsibility that you use it for the better benefit of society by molding a new breed of improved Betas to accommodate fem-centric monogamy. You owe us our security for having admitted to the grand illusion that’s kept you in thrall for so long.”

It’s an indictment of Game-aware women, and sympathizing men, that they should feel a need to delineate some aspects of Game into good camps (pro woman, pro feminized monogamy) and bad camps (manipulative, polygynous, male-centered). Even in the admission of the truth that Game has enlightened Men of, the feminine imperative still seeks to categorize the application of Game to its own end. That Men might have some means of access to their own sexual strategy is too terrible a Threat; Game must be colored good or bad as it concerns the imperatives of women and a fem-centric societal norm.

As the default, socially correct and virtuous concern, women have an easier time of this. As Game becomes increasingly more difficult to deny or misdirect for the feminine, the natural next step in accepting it becomes qualifying its acceptable uses. While hypergamy is an ugly truth, the characterization of it becomes “just how women are” – an unfortunate legacy of their evolution. However for Men, the characterizations of the harsher aspects of Game in its rawest form (contingencies for hypergamy) are dubbed “the dark arts”.

Red Pill Women – A Convenient Rationale

I wrote this back in 2012. Some of my earliest posts were about predicting exactly this phenomenon in the future. The more Red Pill aware a woman is – or I should say, the more she consciously acknowledges it – the greater the need will be to find fault in men for not living up to what they redefine as ‘red pill’ canon. The more widespread Red Pill awareness of intersexual dynamics becomes, and the more accepted it is, the more it will serve as an alibi for women trying to rebuild a life they destroyed themselves. It becomes a Red Pill man’s ‘duty’ to forgive their indiscretions and help them recover too.

Over the years Dalrock has gone into how women detonate their marriages as a result of divorce porn fantasies. I’m not sure he really dissects the aftermath of their divorces. And this is only one way in which women may find themselves single around middle age. In Preventive Medicine I detail how women go through at least to periods of crisis level Hypergamous doubt during a marriage. Women’s prerequisites for attraction (not arousal) shifts radically once she reaches the Epiphany Phase (29-31). She becomes far more compromising in terms of physicality in exchange for aspects of a man she finds desirable for long-term prospects of security. Whereas she may have only dated banged guys 1-2 inches taller than herself in her Party Years, now she’s willing to entertain the idea of banging dating a guy slightly shorter than herself so long as he has a capacity for success and provisioning for her.

This is an interesting phase to pick apart because it’s likely the first time in a woman’s life that she’s considering a relationship with a guy based on transactional sex as opposed to the prime directive of validational sex she’s been pursuing for most of her Party Years (18-26). For the first time her long-term attraction is based on different aspects of a man’s Burden of Performance.

During the Epiphany Phase a woman plays a complex game of internalized mental gymnastics. Her hindbrain understands that her sexual market value has been decaying for at least a couple of years prior to this conscious recognition of it. The enjoyment of the Party Years has to be weighed against the fact that she’s progressively losing the attention of the men she would like to have ‘enthusiastic’ validational sex with, and the necessity of a long-term security with a long-term partner. Thus, the rationalization engine kicks into overdrive. She must convince herself that the less exciting (arousing) but better provisioning guy who’s happy to have her at 30 represents the type of guy she ‘should‘ have been with all along.

This is a self-bullshitting contrivance of course, but in her mind the guy who she’s marrying or pairing long term with must be an example of a ‘good prospect’. This is when she does the self-conditioning of turning her necessity into a virtue. She was “so crazy in college, but now she’s matured and not like that anymore.” Or she’s “Getting right with God” or she’s “Learned her lesson in dating banging those Bad Boys” who’ve characterized her intimate life up until this point.

Those are the easy self-contrivances; what’s more difficult is convincing her hindbrain (that desperately wants the exciting validational sex with the Bad Boy) that the unexciting ‘Good Guy’ is really what’s best for her. This is where women like to rearrange what’s really important to them in a man.

This is the internal conflict that takes place in the Epiphany Phase, but what happens to the woman who never gets to consolidate on the ‘Good Guy’? For a variety of reasons (mostly overvalued evaluation of their SMV) more and more women find themselves ‘never marrieds’ and/or they follow the timeline in Preventive Medicine and find themselves divorced of their own doing. In either case, women still work through a similar series of self-rationalizations with respect to what they’re looking for, and what they feel they are entitled to, in a man around 38 to 45, sometimes as late as 50.

And this is where the Red Pill feeds that female entitlement schema. The logic goes like this:

If I’m a Red Pill woman and I agree with all of these Red Pill men who, despite all my misgivings, align with my (self-defined and sanitized) definition of what it means to be “red pill”, then these men owe it to me to unplug from their Blue Pill delusions and see me for the jewel in the rough that I really am.

I think the time a woman is most likely to discover she’s a “Red Pill Woman” is conveniently at the point in her life when she’s at her most necessitous. You will almost never find a girl of 22 who’d want to identify as a Trad-Con “Red Pill” woman – the incentives to do so simply don’t exist at this age. The fact that it is predominantly Traditional Conservative women who are either just pre-Wall or post-Wall, single-mothers, never married spinsters, divorcés or married-to-lesser-Betas who wish to redefine ‘Red Pill’ to use as a litmus test for the type of men they believe they’re entitled to is no coincidence.

Message to the ladies: Men don’t owe you shit. If you happen upon a man who shares your entitlement belief-set, a man willing to forgive your past indiscretions and marry you despite a ruthless marriage/divorce industrial complex arrayed against him, then thank whatever God you pray to and fuck that guy’s brains out to keep him happy, but don’t pretend it’s because either you or he is “Red Pill”. The fact that he would entertain the idea of a relationship with you disqualifies him from being “Red Pill”.

If you find yourself single, never-married at 38 and it “just never worked out for you” it’s time you look past your solipsism and find some real introspect. The problem begins and ends with you.

Love and Opportunism

Now, all that said, the ‘psychotherapist‘ who sent me this does have some legitimate points.

When a man isn’t pursuing his dreams and highest self, the woman oftentimes interprets that as a lack of love for her, as though continuing to stay competitive and strong in the world shows her that he is invested in the relationship.

First of all this is flat out false; I’ve written several posts that illustrate exactly this perspective. From Setting the Rules:

Once a woman understands the gravity and legitimacy of your purpose / passion, only then can she come to appreciate the significance of you foregoing or postponing the dictates of that purpose for her. She will never feel more important to you than when you (occasionally) lift her above that legitimate, verified purpose.

Women will never appreciate a relationship that is a Man’s greatest ambition.

That’s an old (obscure?) post I wrote some time ago, but the basic principle is that a man must be fearless in his pursuit of his passions both before and after he’s entered into some kind of committed exclusivity. In Acing the Test I point out that women tend to shit test for different things while single and when in an LTR. In a long term relationship these test are characterized by the need to quell the Hypergamous doubt that she paired with a guy who is, or has the potential for competency. In other words her Hypergamous hindbrain wants to know it made its best ‘bet’ on you.

And while that’s all fine and well, her hindbrain’s insecurity wars with the need for you to retain your ambition and your being emotionally available for her. When these two aspects come into conflict it is up to a man to retain the world, the Frame, he’s established in which she feels comfortable and yet uncomfortable enough to know he’s competent to be powerful in directing his own course in life.

When men get lazy women actually feel discarded. The pain and the love is real – it isn’t so simple as jaded men think.. that women are blood thirsty gold digging monsters. The female design feels unloved and devalued when her man is not on fire for his own life..

Again, this is a perfect illustration of the differences in the concepts men and women each independently hold when it comes to love. Men love Idealistically, women love Opportunistically and this quote spells this out in no uncertain terms – in fact it’s so ironic I’m not sure the woman relating this to me even realizes what she’s doing. Women intimately associate a man’s ambitiousness, his drive for mastery and power, his want for dominance, with her Opportunistic concept of love. She’s correct here, when men get lazy women feel discarded. However, this is because a man contenting himself with how things are and dropping all ambition confirms what her Hypergamous nature fears most – he’s really incompetent.

This is especially salient when a man trades his ambitions (assuming he had them) for a relationship with her. This reverses the Burden of Performance to her and as a result she feels unloved because her concept of love is founded on his capacity for competence. She feels unloved because opportunism defines her concept of love; and he only confirms his worthlessness by abdicating his Burden of Performance.

From Love Story:

Men are expected to perform. To be successful, to get the girl, to live a good life, men must do. Whether it’s riding wheelies down the street on your bicycle to get that cute girl’s attention or to get a doctorate degree to ensure your personal success and your future family’s, Men must perform. Women’s arousal, attraction, desire and love are rooted in that conditional performance. The degree to which that performance meets or exceeds expectations is certainly subjective, and the ease with which you can perform is also an issue, but perform you must.

A lot of this relates to the standard Mental Point of Origin conversation.

Blue Pill men are conditioned to think two things:

III. You shall make your mission, not your woman, your priority

Forget all those romantic cliches of the leading man proclaiming his undying love for the woman who completes him. Despite whatever protestations to the contrary, women do not want to be “The One” or the center of a man’s existence. They in fact want to subordinate themselves to a worthy man’s life purpose, to help him achieve that purpose with their feminine support, and to follow the path he lays out. You must respect a woman’s integrity and not lie to her that she is “your everything”. She is not your everything, and if she is, she will soon not be anymore.

The Nature of the Game

I had a reader ask me some questions recently and in answering it gave me some food for thought.

Are we stuck in our Alpha fucks/Beta cucks categories? Should we attempt to blend the two categories into the ultimate hybrid?

Or is there nothing we can do, but attempt to use the information that you have (brilliantly) given us as a navigational tool to find our way through this world and godspeed to every fellow?

Before this I came across these Tweets from Rian Stone:

I think a lot of guys new to Red Pill awareness tend to apply qualifiers to the ideas of what is Alpha and what is Beta. In a similar respect a lot of plugged-in Blue Pill conditioned ‘Beta’ men like to make similar qualifications, but their understanding is rooted in what their conditioning has convinced them of. For the newly unplugged guy, Alpha is whatever he hadn’t been doing before with women that is now working for him once he flipped his own script. For the plugged in guy, whatever he’s been convinced of that women say they want is ‘Alpha’ to him – and usually that means whatever benefits a woman’s sexual strategy in terms of long term provisioning, parental investment and security. They just don’t realize their own utility to women in that game.

That said, I don’t disagree with Rian here. Over the course of fifteen years and three books I have made every effort to correct critics who insist that “all those Red Pill guys think Alpha men are Silverback Gorillas or Wolves.” Roissy once called this Etymology Hate:

5. Etymology Hate

Hater: Your definition of an alpha male is false. In the animal kingdom, the alpha male is leader of the pack, not a cad/badboy/jerk who pumps and dumps women.

Isn’t it just like a nerd to get hysterical over the appropriation of a narrow-sense scientific term to conveniently illustrate broader truths about men and women.

These “broader truths” are why I still use Alpha and Beta as descriptions for men and their mindsets. Critics and disingenuous haters like to think that even considering men or behavior sets as being Alpha or Beta is cause for dismissing whatever is being said. There’s a reason for this blanket disqualification which I’ll cover in a moment, but what they (willfully) misunderstand is that these classification are abstractions for bigger ideas. Alpha and Beta are placeholder terms necessary to consider more complex ideas in intersexual dynamics. For the most part, when I hear or read Blue Pill conditioned men mock the idea of Alpha men and insist that it’s a direct derivative of believing those ‘idiot Red Pill guys thinking they’re Alpha wolves or Silverback gorillas’ I know that I’m not dealing with a serious debate. More on this later.

Rian is also correct in his observation that both Red Pill aware men and critics alike tend to think of Alpha and Beta as specific archetypes of men. I’ve written almost a dozen essays about the nature of Alpha, but in each one I make an attempt to dispel the archetype of what an Alpha or a Beta man is. The Beta archetype is easy to agree on because almost no guy wants to be a “beta male”. As would be expected we tend to think of betas as the stereotypical ‘cuck’ or ‘soy boy’, or the Nümale with his fear grimace agape.

I should point out that even the guys who we would categorize as Betas don’t think they are. Very few Beta men look in the mirror and go “damn, I gotta Alpha up”. They believe that they are the vanguard of the new definition of Alpha; that they and women have evolved beyond the visceral realities of Hypergamy and Beta is the new Alpha. Recently there’s been a concerted social effort to redefine what is acceptable masculinity in the wake of the narrative shift that would have us accept that all masculinity is toxic.

For men there will always be a want to believe that whatever qualities make up their own personality and their own lifestyle is what should define what is “alpha”. From Alpha:

Guy’s like Corey [Worthington] infuriate men who have invested their self-worth in the accomplishments of what they think ought to be universally appreciated and rewarded. So when they’re confronted with a natural Alpha being undeservedly rewarded for brazenly acting out of accord with what they think the rules ought to be, they seethe with resentment. The natural response in the face of such an inconsistency is to redefine the term ‘Alpha’ to cater to themselves and their accomplishments as “real men” and exclude the perpetrator. The conflict then comes from seeing his new definition of Alpha not being rewarded or even appreciated as well as a natural Alpha attitude and the cycle continues. Your respect (or anyone else’s) for an Alpha has nothing to do with whether or not he possess an Alpha mindset. 3 failed marriages and 100+ lays has nothing to do with his having or not having an Alpha mindset.

In the same way that a Blue Pill conditioned “beta male” believes he best represents the new “alpha” definition, so to do a lot of Red Pill aware men who play the same game of applying their own traits to what should be considered or appreciated as “alpha”. Nowhere is this more apparent than in Trad-Con circles – an Alpha is a guy who takes care of his family and is respected as the head of the home. He takes care of his duties to family, God and country, etc., etc. Really all this is is another grab at affirmation of personal worth. Blue Pill “betas” believe exactly the same self-fulfilling thing from a different set of ideological beliefs.

In the process both the plugged-in and the unplugged create convenient archetypes for the opposite of the apex they want to believe they are and what they hope will be confirmed and rewarded. Usually these are binary caricatures: the Alpha ‘Chad’ is usually whatever image of the popular high school jock that used to be their nemesis fits, while the Beta ‘doormat’ is the George McFly character whose introversion and lack of social intelligence places him at the bottom of the dominance hierarchy. Either one of these guys can be seen in a positive or negative light depending on the perspective of who’s doing the viewing. To the Nümale, whatever that classic Beta does should be what’s appreciated as ‘alpha’ and to the Trad-Con an Alpha is the guy who dominates, but only insofar as he sticks to what they think is his ‘duty’.

Funny how both tend think the Alpha Playah, the self-important ‘Cad’ who women tingle for, who follows his own sexual strategy shouldn’t be considered ‘Alpha’ in spite of women consistently, predictably rewarding him with sex and genuine desire.  Rian nailed this part; Alpha makes her wet, Beta makes her secure. Our Instinctual interpretive process understands the visceral reasons why women get worked up for that physically ideal guy who also completes the fantasy of the Alpha Fucks side of Hypergamy. But our Emotional and Rational processes want to recreate a reality in which what we have is what women really want. So we try to persuade and convince women to act against their own Instinctual interpretive process with respect to what they should find sexy and genuinely desirable – us, just as we are. We want to change the Game to fit our capacity, our skill, our genetics, to excel in it.

Beta men don’t just hope that women will perceive their own redefinitions of ‘alpha’ as the accepted ideal, they build lives and systems of belief around convincing others and themselves that we’ve evolved past the visceral realities of what arouses women. Trad-Con men, even Red Pill aware men, do something similar – they hope that their own definition of what should constitute Alpha, and best describes themselves, will likewise supersede the natural evolved impulse of what a woman’s hindbrain perceives as an ideal Hypergamous opportunity.

Alpha Seed, Beta Need

T-rex doesn’t want to be fed; he wants to hunt. You can’t just suppress sixty-five million years of gut instinct. – Dr. Grant, Jurassic Park

Hypergamy wants what Hypergamy wants, but it’s also important to remember that Hypergamy has two sides; Alpha Seed and Beta Need. When we look at the dynamic of Ovulatory Shift we see this play out. In a woman’s proliferative phase of her menstrual cycle she is predisposed to seek out sexual opportunities with high SMV, masculinized, dominant (to the point of arrogance) men. In her luteal phase she seeks comfort, rapport, security and protection qualities in men. Alpha Seed, Beta Need. As Rian pointed out, we’ve made archetypes (and caricatures) of the type of guy who embodies these needs, but we do so to persuade a woman’s evolved Instinctive understanding of what they are. Women’s hindbrains want to hunt for Hypergamous opportunity, men’s rational (and emotional) process wants to ‘feed’ Hypergamy by redefining what that Instinct should want.

Where both Nümales, Trad-Cons and more than a few Red Pill aware men get it wrong is believing that the security Beta represents should also be what gets her wet. We live in a day and age where men are so feminized that 80%+ default to ‘beta’ behaviors and mindsets because they believe it’s what arouses women. I’ve also written many essays about how anxiety, urgency and (sexual) tension are necessary factors in the ‘enthusiastic’ sex women have with men they genuinely desire. When it comes to comforting a woman, rapport, honesty, emotional investment and security the Beta men of today have been acculturated to have it all in spades. Where they fall short is the Alpha capacity to generate tingles based on making women uncomfortable. One reason men have a tough time with Red Pill awareness is because it all seems so counterintuitive to everything they’ve ever been conditioned to believe about women and sex and how to initiate it.

If you read Roissy’s old categories of Beta to Alpha it follows a predictable pattern. The same applies to Vox Day’s socio-sexual hierarchies (Omega, Gamma, Sigma, Delta, Beta, Alpha, etc), but what we’re really defining in these ranking is a male dominance hierarchy as it applies to women’s sexual selection process – Alpha seed, Beta need – and according to any individual woman’s capacity to demand any particular rank of man.

To answer the first question I began with here, I don’t think the “categories” ever really end because dominance hierarchies are something innate to our world. So, rather than think we can change this, change the nature of reality as equalism attempts to, I think men ought to learn to play it better. The nature of the game doesn’t change. In fact, the equalist mindset that wants to change it ends up making those who accept it and play it well appear that much more exceptional. 

Why? Because the game doesn’t change and our hindbrains know this. So when we see a man who is a “good player” of the game we evolved to play, who became so in spite of all the foolish efforts to change the game to better fit those who don’t play it well, our instincts are attracted to that person that much more. In other words the guy who Just Gets It is even more attractive in a world that women’s hindbrains know is trying to convince her that he shouldn’t just get it. This is why even the most staunch, egalitarian equalist feminist of women still adore a conventionally masculine man who looks and plays the natural role of Alpha man well. They still want to bang him, they still want to submit to him in spite of their ego investments. And they’ll coyly, shamefully, but without any self-consciousness admit they love being loved, fucked, protected, secured, etc. by that guy.

As an adaptation to increase the likelihood of reproduction men and women seek to change the Game that we’ve been playing for 100,000 years now. Only in our age of “gender enlightenment” are we so deluded as to think that prioritizing our emotion or reason above the realities our evolved instinct is spelling out for us might be a way to get intimate and reproduce. Women want to change men’s evolved sexual natures – via social constructionism, feminism, feminine-primacy – in order to reproduce with men they would naturally never have a chance breeding or pairing with, and without any burden of their own performance or merit. They want to change the Game to suit their deficits in playing it the way it is.

Similarly, men seek to improve their own reproductive success by also redefining the terms of the Game to also breed and pair (mostly breed) with women that their own Burden of Performance would merit them. This is why transvaluation (vulnerability is strength, etc.) features so prominently in this mindset. It is an effort in achieving reproductive success and intimacy without excelling in a man’s performance burden. This is precisely why Blue Pill men insist on defining Alpha and Beta in as literal a sense as possible. By rejecting and mocking these terms it self-reinforces the misbelief that they, and ‘quality’ women, have evolved beyond the visceral aspects of Hypergamy. By denying the realities of Alpha and Beta aspects in men the belief is it sets them apart from any natural dominance hierarchy. They’re “above all that”, “women (at least the ‘quality’ ones) are rational agents too and above their own Hypergamous impulses” and “people are all unique individuals set apart from all that human nature stuff.” Each of these rationales is linked to a core misbelief in blank-slate equalism (I’ll address in another essay), but they are also representative of an effort to remove these men from a natural dominance hierarchy and place them into a new Game they believe women are also playing and in which they, by default, are at the highest degree by virtue of having progressed beyond the old Game.

 

Incels

Back in the summer of 2014 I wrote two essays outlining the minds of Incels. The first was The Severing and the second was Owed Sex. I wrote these essays in the wake of the Eliot Rodger shooting and the sudden emergence of the term ‘red pill’ into the popular lexicon. Eliot had a lot of manifesto style youtube videos as well as a fairly detailed written manifesto he published online just prior to his shooting. His frustration was palpable in these videos. Here was a kid who fit the profile of an AFC, an average frustrated chump. AFC is an old school PUA term used to describe average guys who were confused by intersexual dynamics, usually as a result of their life long Blue Pill conditioning. I used to unironically use AFC to describe a guy who I’d probably refer to as a Blue Pill Beta in my work today, but in light of the most recent “Incel attack” in Toronto last month I’m wondering if AFC isn’t a better descriptor for these guys.

I’m doing a bit of review here because I want to put the perspective on time in these incidents. Alek Minnasian, the Toronto truck driving killer, another AFC, reportedly idolized Eliot Rodger. In and of itself this is probably to be expected from a self-avowed Incel, but what motivates these guys. That’s what the mainstream media wants to know, right? And literally hundreds of bloggers and social pundits seem to all have an expert knowledge about the motives of Incels. Weeks after the Toronto killings there are people I’ve never read before who are convinced that they know all about these “losers”. For the most part, the mainstream media (and I include online pundits in this category now) want ‘crazy’. Even the guys who are ostensibly part of the manosphere know that crazy gets eyeballs on the screen, and nothing is crazier than a ‘killer Incell’.

Incels are the low hanging fruit for pretty much anyone on either side of the ideological spectrum. I can read any number of feminists wanting to link Incels to ‘red pill radicalization’ and how they are ‘gender terrorists’ (this is genuinely laughable considering the natures of most of these kids), to the Red Pill guys who want to carve out their own trad-con niche in the ‘sphere using Incles as a negative example to prove their version of whatever qualifies as masculinity. Lets face it, Incels are easy targets. They’re universally described as “the losers you used to know in high school who couldn’t get laid”. This makes them easy to dismiss most of the time, until one of them shoots up a university or mows down random women with a panel truck.

Incel is short for involuntary celibate, but there’s a lot more contributing to these guy’s condition than just an inability to get laid. Back in 2014 the term Incel wasn’t used to define Eliot Rodger. He was an Incel for sure, but very few people trying to analyze him made this connection. Again, they wanted crazy, and what’s better than crazy? More crazy. So all the efforts used to pick Eliot apart back then were really pointing to bigger motives, nefarious groups of ‘misogynists’ and more craziness.

Back then, Eliot belonged to an online forum called PUA Hate; literally a group formed by these guys’ collective dislike of the Pick Up Artist set that virtually all of them had once been hopeful would end their involuntary celibacy. For whatever reason the promised magic formula that would end their loneliness and sexlessness didn’t work for them. They were all understandably mad. Ironically, Rational Male articles I had written got link-backs to various posts on the forum and most of them were appreciative of them, however, that may’ve also been part of the problem. Fast forward four years and today the deleted PUA Hate forum is replaced by incel.me, another forum with a similar charter (and also one I get good link-backs to).

I think one of the most pressing problems in Red Pill awareness today is that awareness itself. Not every guy is ready to be unplugged. One of the inherent risks I take in writing what I do is presuming every man I make aware has the presence of mind to accept it and work it out for himself. If you look at the profiles of the past 6 school shooters, include Eliot Rodger and Alek Minassian, you find a lot of similarities. Most were the products of a fatherless home, most were diagnosed with autism or Asperger’s syndrome, and all of them were the ‘Forever Alone’ types triggered by the rejection of a girl. These young men are the product of a generation that has removed the man from their upbringing and taught them to emote before they think.

Today we’re just starting to acknowledge this generation of ‘lost boys‘; the young men who drift rudderless in life, are socially retarded to varying degrees and a demographic that is looking outside themselves for solutions to problems that are the result of the social order that created them. Is it any surprise we have such a rise in popularity of any speaker or organization that might be able provide them some direction?

Many of these guys are simply not ready to be made Red Pill aware. It is a risk to their egos, but also, it’s often a crushing disillusionment of the Blue Pill ideals they’d hoped would be a reality for them if they could just play the Blue Pill’s game correctly. For a lot of them it was their Blue Pill hopes that formed the basis of their existence. Now add the harsh truths of the Red Pill to a lost boy, one who is socially maladapted or has a genuine psychological disorder, and take that (misguided) ‘hope’ away from him. What does that kid do when the Red Pill shows him the reality of the game he’s involved in?

There is no ‘Black Pill’

I’ve heard Roosh and a few other commenters in the ‘sphere describe the “Black Pill” – the idea that the social order of the Blue Pill, the Feminine Imperative, or the ‘gynocracy’ if you like, is so rigged against men that they accept their role in it and give up on trying to make themselves or their circumstance better. What these guys are describing is what I’ve referred to in the past as the Abyss. This Abyss is the psychological / existential gulf a man needs to cross when he becomes Red Pill aware. He realizes that the person he carved himself out to be in a Blue Pill conditioned ideal was based on a the same falsehoods. This stage of unplugging has difficulties unique to men at various stages of their lives and according to the decisions they made for themselves throughout their lives in accordance with those Blue Pill ideals. It’s one thing for a young man of 25 to unplug and turn his life around in a Red Pill aware paradigm, but it’s quite another for a man of 70 to become aware and look back on his life, marriage(s), family dysfunction and the long term impact his blindness to the Blue Pill game he was a part of for so long.

There is a necessary state of nihilism, or at the very least a prolonged doubt, that occurs when men realize that they’re cut away from that Blue Pill conditioned life. This is why I compare it to mourning in The Five Stages of Unplugging, men are literally mourning the loss of their investments in that paradigm; they’re morning the loss of Killing the Beta they used to be.

Understand this, there is no Black Pill – there is only the Abyss of accepting the truth that comes with Red Pill awareness and a man’s capacity to make this awareness work in his best interests.

Incels, if nothing else, want to find ways to make this awareness work for them, but most are too damaged to deal with the realities that Red Pill awareness reveals to them. They’re not ready for the truth, but it’s unavoidable today.

A lot of femosphere critics want to lay the blame for Incels at the feet of the Red Pill. They think there’s some nefarious plot to radicalize young men to be killers in some misogyny fueled gender-jihad against women. This presumption also comes on the heels of the #MeToo / Future is Female movement so it fits in perfectly with the ‘resistance’ narrative. As I said, it’s easy to hate on Incels. They fit another profile too; that of the basement dwelling 30 year old who refuses to leave his parents house. For the Man Up crowd Incels are easy to AMOG, for the lathered up militant feminist they’re the perfect foil needed to legitimize their own ego investments in gender dystopia.

The truth of the matter is Incels have always been with us. They were the losers, the nerds (before they were told they were cool) and the guys who were Darwin’s dead ends. I knew dozens of them when I was growing up. I know many now, all of them building a life-theme around their life long confusion and misery of not figuring out women. I know a lot of married men today who are technically Incels in their marriages. We like to say they’re ‘unlucky’ in love or we’ll say “Don’t worry, you’re a great guy. Any girl would be lucky to have you. You’re just meeting the wrong kind of girls, just be yourself and it’ll happen for you.” Then we hope they don’t fixate on one of our girlfriend’s girlfriends and they go off to figure out how the real world works.

AFCs in 2018

So what’s different now? Well, to start, we have a generation of lost boys who’ve been acculturated to think that even asking a girl out is a form of sexual misconduct. The Village has raised boys as if they’re defective girls, devoid of any of the masculine discipline necessary to teach these young men how to cope with real rejection from a girl, how to deal with defeat or how to come back stronger as a result. As we’ve feminized these boys so to have we embedded the same feminine victimhood narrative that women rely on into their collective psyche. Except these boys are still beholden to the old social contract that women believe incumbent upon men. This puts these boy-men into a very precarious position: they are educated like defective girls and as such adopt the same frail sensibilities and are subject to the same entitlement narrative as most women are, but they are also male and therefore are expected to suck it up, take it on the chin and carry on. They are told to express their feelings and in the next moment are told to check their male privilege.

Most of the lost boys generation are not ready for the disillusionment that the Red Pill brings to them, but it’s not the manosphere that’s opening their eyes so much as they are having it thrust in front of them by a communication age steeped in the Feminine Imperative. Today, Red Pill truths are harder and harder to get away from as Open Hypergamy and all of the unflattering truths about the female nature are triumphantly lauded by women themselves. Every swipe left on Tinder is one more confirmation of exactly the harsh truths that push Incels to their limit.

Of every article I’ve read on Incels since the Toronto killings not one author has analyzed the problem correctly, but also none have any actionable idea about how to solve the problem of Incels snapping. There are no longer the same outlets that ‘losers’ had back in my day to channel that sexual frustration to more productive ends. Many a frustrated high school boy became his generation’s iconic artist or musician. I think it’s the height of irony that Mark Zuckerberg essentially created Facebook to stalk his ex girlfriend. There are no longer the creative ways to deal with the discontent that comes from sexual rejection. Some will say to me there are, it’s just these guys are too unmotivated to apply themselves. And while that may be true, there are much easier outlets that further stunt that boys development. Rather than redirecting that sexual angst to something creative, it’s much easier to lose themselves in online porn or immersive escapisms facilitated by this age’s technology.

Or they can seek out a forum of similarly disaffected young men and commiserate about the truth of a world that has no place for them. I read that Dr. Jordan Peterson suggested that a social order based on ‘enforced monogamy’ might be a cure for Incels. I get what he was trying to say, but it’s just one more flippant redirection away from the real causes of this rise in Incels. I can remember reading a post that Roissy had made about a knife wielding man in China who had gone to a day care center to specifically kill women and children. As horrifying as that is what had prompted the guy was the understanding that he’d essentially been selected out of the reproductive game because there was a huge imbalance in the ratio of men to women in China as a result of their one-child policy for so long. Roissy went on to suggest that as more and more men are disaffected by a feminine-primary social order, one that bases all its legislation and social doctrine on optimizing Hypergamy, the men disenfranchised by it will become either more violent (in their effort or angst to reproduce) or more suicidal – which we also see in men killing themselves at 5 times the rate of women.

Incels are the canary in the coal mine that is a gynocentric social order. They are what results when a society prioritizes and incentivizes Alpha Fucks (enthusiastic consent) while Beta Bucks is more or less assured by direct and indirect resource transfer to women. When 80%+ of men are evaluated as ‘unattractive’ to women fed on a steady diet of ego inflating social media, you get Incels. I made a case for this in Dangerous Times, but Incels are a byproduct of a feminine-primary form of polyandry. Incels are a result of shifting from a social contract based on marriage to one based on a sustained child support. The old social order was founded on giving a guy a decent shot at marriage and reproduction by way of being a good provider, this contract is gone today. When a woman’s primary incentive is no longer provisioning all that’s left is a socio-sexual contract based on the most available Alpha seed to meet a need that a woman cannot provide for herself.

As we move into the next decade I believe we will see even more narrowing of this socio-sexual contract. This is why some countries are legislating that anything less than an enduring enthusiastic consent for a woman is rape. This is an effort in insuring a woman is never again inconvenienced by having transactional sex for resources, nor should she be bothered by men who will know not to approach her. Incels are the natural expression of the frustration that comes from this truth becoming more and more blatant and accepted in society. Incels have it right; they more than any guy understand the brutal truths of a social order founded on mandating Alpha Fucks and Beta Bucks. Where they go wrong is in their way (or non way) of coping with that truth. They accept their Black Pill and never cross the Abyss to a better life because they don’t know how to evolve with it.

The 21 Convention – 2018

Well, as some of my readers know I spent last week traveling across the U.S. to set up a new property I just bought out in Florida. Long story, don’t ask (no, I’m still living in Nevada). While I was there I took a day to hang out with Anthony Johnson, organizer of the 21 Convention and we recorded this 2 hour video in his new dedicated studio. The first half of this show is dedicated to announcing the dates and speakers of the 21 Convention, 2018. I do some Q&A on the convention as well as various topics in the 2nd hour. (After which we went shark fishing off of Cape Canaveral and proceeded to catch the biggest fish of our lives).

Last year’s 21 Convention was something of a seminal turning for the convention. As I mentioned this time last year, for nine years the 21 Convention was what I’d considered a gathering of Purple Pill (at best) “life coaches”, each giving one-hour sales pitches for their various ‘systems’ or services aimed at the male self-improvement niche. However, to Anthony’s credit he took the chance on completely shifting the convention over to a Red Pill message (with a few holdovers from the past conventions) and the results have been nothing short of astounding. So, with the success of last year’s convention behind us, I’ve once again help Anthony with the lineup of speakers for 2018.

The following are the confirmed speakers/talks that will be at the 21 Convention this year:

  1. Anthony Johnson
  2. Socrates
  3. Rollo Tomassi The Rational Male
  4. Ed Latimore edlatimore.com
  5. Pat Campbell The Pat Campbell Show
  6. Jack Murphy Jack Murphy Live
  7. Tanner Guzzy masculine-style.com
  8. Goldmund Unleashed goldmundunleashed.com
  9. Donovan Sharpe
  10. Dr. Shawn T. Smith
  11. Hunter Drew The Family Alpha
  12. Alan Roger Currie Mode One
  13. Richard Cooper youtube.com/EntrepreneursInCars
  14. Alexander Juan Antonio Cortes
  15. Richard Grannon Spartan Life
  16. Jack Donovan Masculinity and Tribalism
  17. Rian Stone stonepimpletilists.blogspot.ca
  18. Eric Von Sydow (Hypnotica) hypnotica.org
  19. Ivan Throne Dark Triad Man
  20. Caleb Jones Black Dragon Blog
  21. Robert Glover No More Mr. Nice Guy

If you’re familiar with even half of the names on this list you get the picture – this event is now the one (and only) Red Pill Summit of its kind. Each of these guys has significantly contributed (and continue to contribute) to the dialogue of the Red Pill, contemporary masculinity and the manosphere in general. You simply wont find this gathering of positive-masculine minds anywhere else.

In involving myself in this event my concern has always been about avoiding the touchy-feely feminine approved stink of organizations like the Good Man Project or whatever other gathering of males that panders to and asks permission from the Feminine Imperative they defer to and are beholden to. Every guy on this list brings something unique to the conversation and none are Men who would moderate what they think and express according to what a feminine-primary social order would have them say or believe. No punches are pulled when it comes to Red Pill awareness – for men or women.

A lot of these men my readers are already familiar with and I think their reputations are pretty well known. Several of these guys have appeared (or will appear) on the Red Man Group podcast, so if you’re not familiar with them those shows would be a great place to start. There are also some brief bios of them on the 21 Convention website, but I’d also encourage you to have a look at their blogs too.

The dates this year are Thursday, October 11th to 14th, 2018 – 9am ~ 7pm daily, with night events on Friday and Saturday.

Early bird registration is $999 from now until June 1st at 11:59pm EST. Ticket prices will incrementally bump each month thereafter, until they hit the full price of $1799 just before the event.

With each ticket you’ll get full access to the event, +1 year digital access to 21 University to watch all the videos (including my two) from this event and last year’s, all ad-free. You’ll also have access to the convention’s grand dinner on Friday night, plus access to a private party on Saturday night where you’ll have one-on-one access to pick my brain personally. You will also have access to the complete panel discussion and Q&A event – which is a once in a lifetime opportunity this year.

Again, for increased security reasons I cannot divulge the location of this event, but suffice to say it will be at a 4 star resort hotel in Orlando, Florida with a truly amazing convention site. If you attended last year’s convention it will not be held at the same hotel this year so don’t jump the gun and book a room there yet. If you haven’t planned a vacation this year, this will be something worth considering. Once you’re confirmed for the event you’ll be given the site location. Last year’s attendance was so inspiring Anthony has booked a larger venue and has made room for a larger attendance this year.

As you might guess in our current social climate we want to ensure a safe and high quality gathering. This event is about men getting together for open and honest discourse about intersexual dynamics, self-improvement and a realistic discussion about the state of masculinity. This is a Male Space, it’s not a publicity stunt, there will be no press access and your privacy is always the highest concern.

Now, all that said, if you attended last year you know just how life-altering this event was for yourself and other men. I’d encourage you to give your review of last year’s convention in the comments here. As great a lineup as it is this year it would be a mistake to think that this conventions is only about the speakers. There is so much that goes on after and in between the talks. I actually spoke more off the stage than on last year in impromptu gatherings of men to discuss in-detail the topics you want to ask about. My talk may be about a Red Pill topic I think is important, but you get to hit me and other speakers up about what you want to know.

Last year and this year, I make it a point to deliver exactly the kind of access that you pay for. Honestly, a Red Pill Summit like this is very affordable, but I know that it might be out of reach for some guys. Maybe you’re on the fence about planning your one vacation week you get in a year around coming to Orlando to see these men speak; I get it, but just know that I and I think all the other men speaking this year want you to get the most out of your trip.

I want also add here that past speakers like Christian McQueen, Drew Baye and George Bruno will be in attendance this year and meeting with you. I know Christian will be doing his infamous clubbing infields after hours (on which I’ll also be a special guest), so if that’s your interest contact CMQ privately. That’s just one of the extracurricular events that will be going on. There’ll be a lot more happening that I’m as yet not at liberty to divulge.

I hope you’ll join me and the rest of the truly great panel we have lined up so far. I’m really looking forward to interacting face to face with my readers again. If you’re debating with yourself on the price, remember it’s a 4-day event with Red Pill writers, bloggers and personalities, many of whom (myself included) don’t do this sort of thing for a living, flying in from all over the country to interact with you personally. Then there’s the social activities to consider as well. Of course, I’ll be making myself personally available at all of these get togethers.

If this sounds like a great opportunity for you (possibly a vacation in Florida too) please click this banner link here for tickets.

I ask that you click this particular link as it links back to The Rational Male and lets Anthony know my readers are interested.


Edit, June 1st, 2018: Incredibly (but not unsurprisingly) the convention has had 80 registrations in less than a month. While this is great new it also means if you’re on the fence about going I feel confident in saying this year will sell out, so get registered now!

As if that wasn’t enough, Dr. Robert Glover, author of No More Mr. Nice Guy has confirmed to speak at this year’s convention as of this writing. One more name to ad to this year’s all-star lineup.

See you in October!

Emotional Differences

The following was from a reader’s comment exchange I had back in March. I wanted to add this here before I move on to the Rational process, because it think it encapsulates a lot of the (often misguided) presumptions we have when it comes to the primary importance we apply to our Emotional process. As I mentioned last week, for millennia now we’ve elevated our Emotional process of interpreting our reality to mythical importance. So insaturated is this importance in our personal and cultural being that to even question it seems sacrilegious. We are literally born into a dependence on emotions for our own survival. That is part of our earliest development, but the conditioning that gives rise to the primacy of emotionalism is layered onto us for the rest of our lives. Emotionalism is the religion that we’ve fashioned from our Emotional interpretive process.
Women practice emotional manipulation and men practice emotional detachment. It’s been a game playing out for thousands of years. Somehow the roles got scrambled in the last century. Things will balance out one way or another in the coming future.

What’s been popularized in our social consciousness as ‘emotional detachment‘ is not a manipulation tactic of men. Men’s mental firmware processes emotion differently from women, but because we live in a feminine-primary social order we’re conditioned to believe that the way women process emotion is the “correct” way for men to process them as well. I made the point a little while ago in another essay that what we think is men’s incorrect way of communicating with other men is really men’s natural way of communicating. I’d linked to an article in the Boston Globe about the problem of “lonely middle aged men” and how they don’t do communication and friendship like women do. Men’s natural, general, indifference to their emotional state isn’t a bug, it’s a feature of our mental firmware.

This isn’t to say men don’t get lonely or share the same emotional states as women, but it is to say that men do emotions differently than women. We are naturally predisposed to prioritize information above emotion; the Instinctual and Rational processes come before emotion in our interpretive process. I can remember early on in my marriage when I would talk to a buddy of mine on the phone and then abruptly just say “see ya” or hang up. He knew I’d call him back to relay whatever info we were discussing sooner or later, but my wife thought something was wrong. “Is everything OK with Ray?” she’d ask, and I said “Yeah, why wouldn’t it?” She explained that she thought my ending the call like that was rude or that we’d had an argument. She was used to long drawn conversations with girlfriends or her sister and then ending them by some confessions of how much they would miss each other or some other meaningful way.

She thought my way of communicating was wrong, but this is how men interact with each other – say what you mean, mean what you say and get to the point. This was also the presupposition of the Boston Globe article and many other posts; men do communication wrong, men do emotion wrong, and therefore they must be conditioned to do them correctly. That is to say, like women do.

Men lack the hardware and the firmware to do this, but they are conditioned to reflexively respond as women do from the earliest age. Thus, when a man processes emotion naturally it appears he’s not “feeling” correctly or isn’t “emotionally available” to female-correct sensibilities. In this context a man doing emotion as his innate predispositions compel him to seems like he’s deliberately playing out some ’emotional detachment’ game. But rather than accept that men and women are different and deal with emotions in different ways our egalitarian Blue Pill conditioning makes us presume the man is being inauthentic.

“He’s not really that way, it’s an act, or he’s just withholding his emotions to hurt a woman.” This is the rationale that female-correct society has to resort to because accepting that men evolved to process emotions differently would also mean that men and women are not the functional “equals” that blank-slate equalism is founded on. Thus, their emphasis is to pathologize this emotional detachment and make it one more negative aspect of maleness in need of a ‘cure’.

I think your comments are pertinent and you brought good rational arguments. However they are along the lines of “that’s how we are, men and women”, that’s how we evolved and we can’t do anything about it because it’s in our DNA and our mental programming. Feminism is marching on the fact that we’re born equal, even if there are obvious biological differences. Yes, women emote more and have the means to be greater emotional manipulators. But men can learn the so called feminine behaviors (The so called Game actually involves this and I noticed some of the PUAs mentioning that it’s the bisexual men who are actually the greatest players) and women can also learn the so called manly behaviors (there are a lot of examples especially in our current society). Is it good, is it bad? Hard to say. The thing is that the family is an artificial construction that helped our civilization flourish and it’s been lately systematically destroyed due to what you’re calling feminine primary social order.

Evolution is a continuous process and my opinion is that it’s either people will somehow transcend their biology (see AI or some kind of other conscious evolution) or after some “dark” times of men being more like women and women more like men the things will come to the previous “normality” of feminine women and manly men.

Human beings will not transcend their own evolution, they will adapt with their environments, but they will not be removed from its influences. We’ve been force fitting and conditioning men to be women for the past five generation. We presume that the feminine is the correct, unitary way that humans should be. We call that egalitarian equality, but what it comes down to is adopting a universal correct mode of being and it’s founded on feminine/female control of what is right and wrong – at least for the time being.

However, this force-fits boys and men into an unnatural state they never evolved for and all because the feminine is the presumed correct gender norm that we base equality on. We’re all expected to be equally female. What has that got us in those past five generations? A male suicide rate five times that of women. Boys prescribed sedatives for acting like boys instead of ‘correct’ girls. I can go on.

The fact remains that you and many others of your mindset believe that evolving or being in control of that process only progresses if boys and men “transcend” their biology and think like correct females. It is the height of new agey metaphysical woo woo hubris to expect one sex to behave counter to its 100,000 years of evolved nature and become like the other to accommodate what it thinks should be correct. This is the crux here; the feminine-primary social order we live in today is predicated on the infallibility of the female experience, however, this experience is only validated if both men and women are prioritizing women’s Emotional process as a way of interpreting the world.

The Emotional Process

Of the three cognitive, interpretive processes it is the Emotional process that people are most familiar with, and yet it’s also the most glorified when it comes to determining reality and truth. I’m probably going to ruffle some feathers with this essay – people invest a lot of themselves in their emotions. The reason for this is because for a very long time we’ve been taught to deify (sometimes literally) the importance of emotion to the human experience. We want to impart our emotions with a metaphysical quality to the point that understanding those feelings is something we expect our omniscient Gods to have a relation with. This is the mythic apex of the grandeur with which we regard emotion, but on a visceral level, the opposite end of that understanding, emotion is something very understandable and very ‘knowable’.

We interpret stimuli via the Emotional process, but we also express our emotional state through art and personal means. And this is the dual nature of emotion; it’s interpretive, but those interpretations are subjective to an individual. As such, these interpretations and expressions become part of our personality and identity. I’ve mentioned the concept of ego-investment in many prior essays. A person can invest themselves so much (ego) into personal beliefs that they become a component part of who they are. Thus, an attack on the belief is literally an attack on the ego, but’s important to point out that those investments are integrally linked to the Emotional process. Emotion is not just an important filter through which we interpret the world, but its effects often shape us as individuals. So because of this subjective, ego-investment dynamic it’s hard not to step on a few toes or challenge the emotionally-inspired belief sets by considering emotion in an objective way.

As with most other aspects of Red Pill awareness. parsing out the nuts and bolts of how and why emotions work, how they evolved and the important survival functions they serve often has a way of dispelling the magic we apply to emotions. From a biological perspective we can prompt certain emotions (or buffer them) by creating the stimuli that evokes them. We can chemically induce an emotional response. We can alter moods with drugs and we can chemically compare the endorphins released into our bloodstream when we experience the ’emotional’ effects of love, lust and infatuation. There are many studies comparing love to addiction, and the effects of a breakup being comparable to ‘withdrawal’ symptoms.

Emotion has prompted virtually all of mankind’s greatest art, music, literature and so many more cultural effects it’s hard to think that emotion doesn’t define us as a species. Emotion has started wars, prompted self-sacrifice, moves us to mercy, ensures that our children are nurtured and sees that we care and cooperate with each other. Emotion is a blessing and a curse as environment and circumstance demand, but for all of that the Emotional process is a result of our evolved biology. Emotion is firmly rooted in our evolved capacity to experience and interpret our environment and circumstances. Emotion is rooted in the physical. And while it inspires us to acts that may seem divine or diabolic the fact remains that emotion is very much dependent on our evolved capacity to physically experience it.

I begin this essay stressing this point because the concept (not the process) of emotion has been elevated to such a mythic degree of importance in our present times that it supersedes almost all other considerations in life. We’re largely taught and conditioned to prioritize the importance of our emotional states above both the Instinctual and Rational processes, so to reduce emotion to a physical dynamic runs counter to what we feel it should mean to us. Unless we’re dealing with a clinical, physical depression we rarely consider that emotion is an interpretive process. We want to apply meaning to emotion rather than see it as the evolved tool it is to human beings.

Both Instinct and Reason influence and modify the Emotional process, and like both, Emotion is interpretive and functional. If we look at base emotions we can make inferences as to what their latent purposes might be. In the first post of this series I drew the lines between the effect of oxytocin inspiring feelings of trust and caring, and how the environmental prompts that trigger this hormone have a practical ‘real world’ function. We can speculate that the instinctual prompts that trigger the oxytocin then lead to the emotional processing of the feeling of trust/caring which then prompts physical behavior (nurturing a child, etc.) Hunger is another good example. Our physical state of hunger prompts feelings of anger or discontent which then compels us to action. In our evolutionary past this anger prompt would’ve been beneficial in that it motivated us to seek/kill food.

Those are just a couple of the many different basic prompts for the Emotional process, but emotion is much more complex and nuanced than this. The Emotional process is multi-layered, so when you combine various emotional interpretive processes with emotional responses you get various new iterations of emotion which then builds into more complex emotions. While instinct is the fastest of these processes, emotion can be more time intensive. Base emotions are relatively quick interpretations (though slower than instinct), but the more complex, compound emotions take time to interpret, build and then reinterpret. Because of this compositing process humans have a tendency to fixate on the emotion itself as being of primary importance; often forgetting or dismissing entirely the stimuli that originally prompted it. Furthermore, we forget or dismiss the latent purpose of that initial emotional interpretation that caused that composite cascade of emotions.

An understanding of this emotion compositing is necessary to understand why we tend to imbue emotions with such importance and power. While base emotions are linked to the ‘fast-twitch’ Instinctual process, the more complex emotions – the ones we subconsciously craft over more time – tend to be the ones we build belief sets around. This is very important to Red Pill awareness because it explains the motivations for, and foundations of, feminine-primary belief sets of both men and women, as well as the feminine-primary social order that is a result of those belief sets.

Gender Differences

Despite all the protestations of egalitarian minds, men and women are fundamentally different. Biologically, neurologically, endocrinologically and psychologically our gender-specific differences are significant. This isn’t a revelation to my Red Pill aware readers, but it’s a radical statement for the past generations who are emotionally invested in the idea of a blank-slate parity between the sexes they’ve been conditioned to believe is true. As I mention above, an ego-investment is component part of the personality of the individual so invested. To attack the investment, the belief, the ideology, the educated-but-misinformed opinion, is to attack the person. That belief set, like the emotions that compounded to develop it, is subjective to the individual experiencing the emotions that led to it.

One presupposition that has been a part of the manosphere for as long as I’ve been a part of it is that women put “feels before realz”. In several essays I’ve made a case for women’s innate communication style being context based – women focus on how the communication makes them feel; the information conveyed is secondary. For men this is reversed; men prioritize the content (the information) of the communication and the context is secondary. I’ve written a lot about how each sex evolved into their communication priorities, but down to the biological level, per our sex, the answers can be found in how our brains differ.

There are many multivariate studies that reveal similar findings and brain imaging, and the uncanny complementarity between men and women’s brains. For the most part studies indicate that women tend to prioritize the Emotional interpretive process above the Rational interpretive process and vice versa for men. That is not to say women are entirely incapable of reason, nor does it imply that men are emotionally stunted. What I’m suggesting is that our innate, biological predispositions prioritize our interpretive processes to emotion in women and rationality in men. Women can be taught to prioritize reason over emotion and, as I’ll illustrate next, men most definitely can be taught conditioned to prioritize emotion above their innate reason.

There are also numerous studies on how these interpretive prioritization function as a result of neurological gendered differences in men and women. Women process negative emotions differently than men. Men largely lack the brain architecture (wiring) to process emotion in the same manner and with the same degree of prioritization as women do. This is simply how we’re built, but before any woman pops off about their ‘superior’ emotional capacity, bear in mind, women’s brains are not wired for the rational and spatial tasks men’s brains are more suited to. Out of the womb, a boy is predisposed to throw an object with greater force and more accuracy than a girl. And that’s just one easy illustration of the mental firmware men are born with.

None of this, however, is about one sex being superior to the other’s innate predispositions. It’s not a contest, it’s just about which disposition is better suited to a task. But still, the first inclination today is to presume women’s greater emotional capacity should be the normative in our present-day feminine-primary social order. For the past 60+ years we’ve lived in a social condition that has made every attempt to feminize men; to get them more in touch with their emotions – to condition men, despite their brain wiring, to prioritize the Emotional process above both instinct and reason.

To reiterate, women are not necessarily handicapped because the Rational process isn’t their innate, predisposed preference, but neither are men handicapped for lacking the interpretive hardware to prioritize the Emotional process as women do. That said, for the past 4-5 generations we’ve lived in a social order that has presumed a blank-slate equalist perspective of men and women. We live in a time when men not emoting like women is a disorder to be treated and conditioned. We presume today that boys are defective girls because they don’t prioritize the Emotional in their communications or their interpretive process. Today the Emotional process that women innately prefer is the ‘correct’ way for all, egalitarian, blank-slate equals to prioritize their interpretations of the world and each other with.

As most of my readers already know, I see the presumption of equalism as being little more than a cover story for feminine primacy. For several generations now, and especially since the Sexual Revolution, the pretense of gender equality has been the vehicle for female social primacy. At first it was subtle and inoffensive, but today this social engineering effort is out in the open. And with more and more empirical evidence mounting that proves the sexes are far less “equal” in nature than prior egalitarian doctrines would allow anyone to accept, we see an intensifying effort to retain the social narrative on the part of equalist. Only now it’s focused on the innate ‘wrongness’ of masculinity by demonizing and pathologizing anything conventionally masculine. This new intensive effort is only able to find legitimacy because prior feminized generations base their belief sets on the the inherent ‘correctness’ of prioritizong the Emotional process – a process that is fundamentally, biologically linked to women’s preferences in interpreting the world around them.

So today we look at men as if they’re stunted and ‘wrong’ for communicating with other men in a way that prioritizes information before how it makes them feel. We still today implore men to get in touch with their feminine sides – the last vestige of Car Jung’s bastardized and now disproven animus theories – but pity men for lacking the hardware to emote ‘correctly’ like women. We don’t teach boys emotional control because in our emotional-prioritizing social order anything that looks like control seems like masculine oppression of emotional expression. Instead we create new, more intense, ways of discouraging men of ever embracing or “getting in touch” with their masculine sides. We discard masculine discipline for emotional pretense. We teach boys at younger and younger ages to fear and despise their innate masculine selves. We create programs to cure masculinity as if it were a health crisis. This effort will only intensify as gender differences become more and more unignorable and the social engineering of the last 60 years becomes more obvious.

As a basis of that cure is the fundamental presumption that interpreting our world through the filter of Emotion should supersede or entirely disqualify the Rational interpretive process. As you might guess, men’s innate predisposition is to interpret our world through Reason. Today we live in a world where feelings trump both instinct and reason. This is why the current generation makes the Emotional process and their feelings more important than any other consideration – they are the cumulative result of having prioritized women’s emotional preferences above all else, while simultaneously engineering consecutive generations of feminized men to facilitate it for the last seven decades.

In the next and final installment in this series I’ll be addressing the Rational interpretive process and how we might imagine better future generations based on seizing and instituting a social order founded on masculine reason.

Life at 50

So, I was arguing with myself as to whether I ought to post something here on my 50th birthday, which is today. I read through a few other notable guys in the manosphere and they all have something like 30 Lessons at 30 and 40 Rules for 40 or something like that. Not to take anything away from them, but for the most part lists like this are basic aphorisms that are certainly wisdom, but are things you can probably be 20 and think “Hmmm, yeah, okay,…”

That said I had considered just enjoying my short break from the blog (two weeks is as long as I’ve gone in six and a half years) and relaxing today, but I’m fifty today and I’d be lying if I said I haven’t been doing some life assessment for the past 4 months or so. 50 lessons at 50 might get a little tedious to read so I’ll just let my readers in on what I’ve been considering lately and what I think have been a few or the more important lessons I’ve learned in the last 50 years. I’m not exactly a stream of consciousness style writer, but I’m going to be a little more loose and open with this. Don’t worry, I’ll get back to meat & potatoes posts next week.

In the six and a half years I’ve been blogging, and the 7 more I’ve been writing in the ‘sphere, I’ve done my best not to inject my personal life into what I write about unless it’s directly related to a topic and serves as a decent illustration for some purpose. There’s a few I can think of, but like I said, they’re usually to highlight a point. Hell, for the first five years of this blog and all of my time writing at SoSuave I did my best to stay anonymous and kept my nondescript face out of the public sphere. And it’s anonymity where I’m going to start.

When I began writing on the SoSuave forums I had already learned the hard way how easy it is to have your livelihood taken away from you by vindictive and juvenile minds who simply want to have some power beyond the cubicles they live in. I was working for a liquor importer and I’d put together a fantastic co-branding arrangement with an X-sports organization and one of our proprietary brands. I’d worked on the promo work and all the creative for almost two years and all of it got flushed down the toilet by one email alleging that one guy from the organization had used a racial slur (during a charity event no less). The allegations were false, I went to great lengths to prove it false, but the damage was done. The C.O.O. who was entirely unfamiliar with the organization, the social circle or the event pulled the plug.

Two years work building the association was gone in the space of 2 hours and one anonymous email because it was simpler to pull the plug than it was to have to explain why it was all the vindictiveness of some kid on the internet who had a beef with some guy who rode a motorcycle. That taught me a lesson that I’ve used a lot in my writing – stay anonymous as possible, because all the years of hard work I’ve invested into this blog, my books, the audio books, my talks now and my public persona can be lost in the course of a day. I’m far more anti-fragile these days. My work is on my terms, which also took a very long time to establish to my liking, but even still I understand how truly fragile my own and so many other men’s lives really are with respect to maintaining it.

I don’t really like that term, “anti-fragile” is like a badge of honor self-made guys like to attach to that other term “entrepreneur”. Not to take anything away from them, but everyone is fragile to some degree. If the social justice zeitgeist of this era can’t destroy you financially, they’ll happily destroy your marriage, your family, the things you love to do and the company you keep. We live in an era when the politics of personal destruction are easily enacted with a few emails and a viral tweet.

So I did my best to stay anonymous as Rollo Tomassi. Even when I became more anti-fragile I understood that if some hater couldn’t get me fired they would come after my daughter, my wife, my dogs, my extended family, etc. without any fore or afterthought. That’s kind of changing for me now. I’ve got three books under my belt (yes, there’s a fourth I’m working on too) and after doing really only two in-person talks it became clear that I needed to be more accessible.

The Rational Male, Preventive Medicine and Positive Masculinity are my dents in the universe. At 50 now I can see that these books and my writing, my ideas and the dots I’ve connected, courtesy of the men who’ve offered there experiences to the whole, will be my legacy in this life. That legacy is dependent on Amazon publishing and printing my work, WordPress hosting my blog, Audible accepting my audio books and Twitter and YouTube providing their platforms from which I can spread those ideas. Everyone is fragile. My plans for the future and ensuring these ideas live involves making them less dependent on this fragility.

I make the least amount of royalties on my printed books, but they are what I hope men will buy the most because it’s the least fragile way of spreading and discussing the ‘dangerous thought’ that is the Red Pill in intersexual dynamics. It’s a very strange and humbling thought to think that my grand and great-grandchildren might read my words in the future. It’s also really humbling to know that I’ve helped other men change and improve their lives; sometimes saved their lives. I have trouble describing what it feels like to have a guy you just met pour his heart out to you like he’s known you for years and tells you if it wasn’t for what you wrote, if it hadn’t been for me reaching him with these ideas he’d be dead. It kind of give you that weird chill you get when you see someone else get hurt and you can’t do anything to help.

But I did help. I can actually say that my work has positively impacted the lives of other men (and women) and likely the course of their lives and their families’ lives, and the whole causality thing kind of unravels from there. It’s what I’d always hoped I could do. As most readers know, a lot of what prompted my writing was the suicide of my brother-in-law and another good friend back in 2003. I’d been writing in what would become the ‘sphere since 2001, but these deaths were what moved me to try to help other men more directly.

I’ve done really well for myself. That’s a statement of fact, though it sounds like I’m glossing myself. I still see a lot of guys I used to know who, back in the day, I was almost certain we’re going to go places and do big things. With the exception of maybe two, every one of them has fallen short of what I used to think they’d accomplish. A lot of them were the inspirations for posts about changing the direction of your life to better facilitate a woman’s plans for her own life. People hate it when other people compare lives. The standard line is “well if they’re happy who are you to judge?” or else it’s “we all find happiness in our own ways” or something suitably ambiguous. It’s one of those things we say so as not to appear judgmental. But everyone of us makes comparisons about a great many thing. There’s not a woman on planet earth who doesn’t compare herself, her quality of life and the man she’s married with her sister’s.

I could give a shit about what these guys have done with their lives up to age fifty, but I do think we need to take assessments of how our lives have turned out. It’s natural for us to want to measure our achievements, but at my age all that does now is make me realize how stupid I was when I thought so much more of other people and not enough of myself then. We shouldn’t compare ourselves with anyone else, I got that, but we should compare ourselves with what we believe is our personal potential. I’ve still got a lot to do before they put me in the ground, but I think I’ve done okay up to now with respect to my potential. If anything I don’t think I gave my potential enough credit when I was younger. Maybe we all do that?

I’m kind of scared of the future in a way. My Dad died from Alzheimers/Dementia just shy of his 73rd birthday in 2010. He had early onset too, so he started forgetting things at about 64. At least thats when it became apparent to everyone. That’s my worst fear today, but it’s also whats driving me now. In the autobiography of Steve Jobs it was obvious to everyone that once he acknowledged he was going to die early he started pushing the limits of what he wanted to get done before he went out. Consequently we got all of these great innovations in a relatively short time. Look at Apple’s “innovations” today. *I’ve only ever used Macs, even when they weren’t cool.

I’ve done far better for myself than my father ever did. Again, that’s not a ‘slay-the-father’ sentiment it’s just fact. My dad didn’t have the same potential though. And I still have more potential to fulfill. This has become more pressing for me recently and not just because of the fear of dying early – and yes, I do fear death, but mostly because I see it as a cessation of potential to do more. I genuinely have a mental list of things I need to do that I’ve only really become aware of since I started this blog and became an author and matured into the 40-50 year old Rollo Tomassi. Don’t think of that as a bucket list of some experiences to be had before death, rather, think of it as a ‘to do’ list that I need to accomplish before I go out. And that ‘to do’ list only became apparent to me in the last 7 years.

I know what I need to do now. It kind of sucks that a purpose to life might be something you only realize later in life. I’m sure it happens sooner for some guys, but for me it was necessary to live through the experiences that made me before I could know it. I’m still an artist in my essence, and I get edgy if I’m unable to create something new every day. Seriously, I’ve been like this since I was a child. I have a need to create, even if it’s just something simple, every day. That need has carried over into every aspect of my life and career. And really, the books are products of that need, but there’s a lot more, a purpose to the works themselves and that’s what my life has been about since I began the blog and the books and my persona.

I am Rollo Tomassi now. Don’t worry, I’m not legally changing my name. At first it was a clever online handle for me, and my real name is so white-bread generic it almost serves as a form of anonymity. Now it is me, and I’m okay with that.

Having said all of that, I’m considering a kind of semi-retirement from my primary career in the liquor and gaming promo business and applying myself more to writing and speaking. I’m already kind of doing this now since reaching a state of being financially anti-fragile. I’ll never fully retire from my brands so long as I have ownership percentages and creative decisions will need to be made. I’m not sure how this is going to look, but I find myself wanting to apply more of myself to writing, speaking, maybe doing some kind of podcast or terrestrial radio show. I feel like I need to do this now with my 50s ahead of me and more potential to do good in the world with what I have and the time I hope I have left.

In the comments today I was hoping to see what my peers thought of all this. I hope it’s not to navel gazy.