beta male

She’s Not Yours

My colleague and friend, Rian Stone, took it upon himself to breakdown the brilliant simplicity of a common Manosphere idiom:

She was never yours, it was just your turn.

This phrase has been around since the earliest days of the Pickup Artists’ (PUA) online communities. And like many of the old wisdoms of that time the reasoning for it gets distorted by the various factions of what’s become the Manosphere today. In 2020 the more extreme end of MGTOW communities – Black Pill, Doomers, and VolCels – are what most mainstream audiences conflate with Red Pill. What they, along with Success Porn niche marketers, have done is pick and pull the parts of Red Pill praxeology that resonates with their personal beliefs and circumstances and demonize what doesn’t. Both factions have an interest in misconstruing what the Red Pill has taken 20 years to develop. It doesn’t really serve the ends of either perspective to spend too much time thinking about a contentious Red Pill principle when misrepresenting it is more valuable in confirming their belief sets – especially when doing so generates views, subs and ad revenue.

To the Doomer mindset She’s not yours… is confirmation of women’s duplicitous, fickle or evil nature. That’s not to say the nihilistic perspective doesn’t approach women’s nature from an objective Red Pill understanding, it just means they focus on surrendering to it and giving up on women. This confirmation bias also gets mixed up in the Doomer understanding of Hypergamy. Hypergamy resonates with them because it confirms the idea that all women will dump a guy at the first sign of his losing an Alpha Frame veneer; an act which he must constantly maintain in a world of endless options and online attention for women. Slip up once too often and at the first opportunity she’s gone. It’s the fallacy of Hypergamy as a straight jacket, and She’s not yours… justifies the defeatism. You will never find a lasting contentment with a woman because she holds first right of refusal in any intimate relationship (i.e. Briffault’s Law). Ergo, sooner or later your turn will be over and all the effort, time and emotion you invested in her will be for nothing (i.e. Sunk Cost, Relational Equity). In fact, it may be worse than nothing when you consider the opportunity cost of having bothered with trying to make her yours in the first place. While the juice might taste really good in the short term, it’s never really worth the squeeze in the long term. This conclusion is what really upsets the Success gurus because it’s a hard logic to refute – at least from their own Man Up! perspective.

That’s the Doom Pill interpretation. It’s based on reflexive, immutable binary extremes – the default reaction of this generation – because it confirms a hopelessness that defines them. Ironically, it was the very PUAs of the 2000s they despise so much who originally coined the phrase. Back then it served as a reminder to guys to never get too attached to one particular woman while dating several women concurrently. It was almost a mantra to ward off ONEitis because they were spinning plates and “catching feelings” for one girl tended to end up destroying them. It was a maxim that worked best as a preventive medicine since most practitioners of Game saw it as a means to achieve the monogamy their Blue Pill social conditioning convinced them was possible. Average men build lives around serial monogamy; it’s always been the surest way to solve the average man’s reproductive problem. So when you open them up to an abundance of sexual/intimate potential via Game they tend to use it to get their Dream Girl and ignore what the Red Pill says about women’s nature.

In today’s ‘sphere, She was never yours, it was just your turn is a salve for guys who’ve already invested in a woman and she dumped or divorced them. The presumption is that despite all their best Blue Pill qualifications or their Game savvy, Hypergamy gets the best of all women and she’ll move on to the bigger and better deal. This perspective presupposes a stable monogamy, not spinning plates, is the goal-state for every guy. Notice the maxim here is cast in the past tense. She was never yours,…At some stage a man believes she is his (or should be) and she no longer is now. Thus, She was never yours becomes a post-facto rationalization to the guy who’s probably feeling gutted by his breakup. The real issue is the guy’s want for a permanent solution to his desire for intimacy. We see this all the time among simps who spend small fortunes (monthly) to achieve some kind of virtual intimacy with his favorite OnlyFans cam-girl. In this case, She was never yours is reconfirmed for simps over and over as they move from one cam-girl obsession to the next.

For the Success Porn guru, all this is grist for the mill. On one hand, men struggling with confidence (see social skills), achieving intimacy/sex and finding purpose are their bread and butter. On the other hand, what they’re usually selling is the Blue Pill ideal of a sustainable contentment for otherwise discontent men. That contentment includes the hope that a permanent, loving and monogamous relationship with one woman is not only possible, but is also a sign of his authentic manhood. When Dr. Phil sells this hope we write him off as a naive Pollyanna and old order thinker. However, this same Blue Pill hope is repackaged and sold online as a return to masculine virtue by today’s Life Coaches in the Hustle Economy. The permanence of your contentment amounts to your ability to qualify for it and sustain it with their (usually repackaged) concept of masculine virtue. Any discontent on the part of the client is reflective of his own lack of determination or hard work to achieve it. 80’s Televangelists and 90’s Multi-level Marketing hustlers used similar graft. It’s really a monetized version of the philosophy of personal responsibility — which has always been a darling of traditional conservatism and now a staple of personal development. Any failure of the concept is always attributable to the man’s deficient effort and investment, which can then be attached to his character. This isn’t to say that all personal development guys are unscrupulous hustlers, just that the true responsibility of education rests with the student.

She’s not yours, it was just your turn, and other unignorable truths that the Red Pill makes men aware of, defeats the self-reinforcing circular logic of the personal responsibility hustle. It forces the hustler to admit that something outside men’s control might have an effect on a their lives. Rather than accept this and work within the framework, the response is more of the same; deny the phenomenon exists, or presume that even acknowledging it is indicative of a defeatist mentality – thus, a shirking of personal responsibility which completes the circular logic.

This is the origin of the “Truthful Anger” fallacy. Around 2015 the instructors working for Real Social Dynamics (RSD) started getting a lot of questions about the material in The Rational Male from students attending RSD seminars. At some point they had to address these questions, but to do so would mean acknowledging the validity of the concepts in my book – concepts that challenged the positivity grift they were rapidly converting over to during this time. The solution was to acknowledge the truth in my work, but tacitly disqualify it by presuming it came from a place of anger. They then cautioned against internalizing it at the risk of becoming angry or bitter against women — both presumptions commonly used by mainstream gynocentric norms. It was misconstrued as “truthful anger”; poignantly true, but best not to dwell on it if a guy wants to be happy. In other words, would you rather be happy or would you rather be right? Happiness is always easier to sell than truth.

Now that we understand the opposing sides of the impermanence of women debate, we also have to consider the Lie of Individuation that usually gets thrown into the mix to dismiss the She’s not yours maxim. The Individuation Fallacy is most easily understood as:

“People are all individually special cases; each a unique product of their environments and experiences, and are far too individually complex to understand via generalizations according to sex, etc.”

The individual supersedes any commonalities attributable to biology or evolution, and usually focuses solely on social constructionism and personal circumstance as a basis for motivating behavior, developing personality and influencing others accordingly. The supremacy of the individual is the natural extension of an underlying belief in The Blank Slate. When you start from a belief that we’re all functional equals everyone is an angel or a devil according to the choices they made. But depending on the person’s circumstances they can be forgiven or damned for the consequences of those choices according to how we interpret their character as individuals. This is how we get rationales like, not all women are like that and “People are too complex to categorize” to dismiss the unignorable commonalities we see in men and women in the information age. No one likes to think they aren’t in some way unique as much as they don’t like to think determinism has influenced (in some way) what they think makes them unique. And since I’m sure you’ve made this connection already, yes, the Individuation Fallacy dovetails nicely into a doctrine of personal responsibility.

When we read some example of a woman opting out of a relationship (or sex) with one guy to take up with another, the reflexive response is to individualize her behavior according to her individualized circumstances. She’s damaged, she’s got Daddy Issues, she’s insecure because you weren’t Man Enough, etc. — any and every consideration that points away from categorizing her actions as commonalities in women’s innate nature are the reflexive thought process. She’s not yours, it was just your turn defines her actions in a concrete visceral understanding of women’s nature that conflicts with the Blank Slate‘s individualism. In this case the maxim is a description, not a prescription.

Men have an evolved need to know paternity. Unhindered by social strictures or women’s Hypergamous filtering men would opt for unlimited access to unlimited sexuality as our innate and preferred mating strategy. I’ve written a lot about this so I wont belabor it here, but a majority of men, over the course of history, will never be able to actualize this strategy. Ergo, socially enforced monogamy became the best mating strategy compromise for men as modified by the selection pressures of women’s mating strategies. The risk in this compromise is the assurance of paternity. If a man is going to compromise mating opportunities with many women to parentally invest in one woman, the deal must come with one condition: the child must be his genetic stock or the compromise invalidates his existence (evolutionarily speaking). To ensure this men evolved a mental firmware that predisposes us to jealousy, mate guarding and desire to possess a woman. This is why we develop a A Sense of Ownership with our girlfriends, wives and children. The dynamics of Kin Selection and Kin Altruism all find their root in men’s imperative to ascertain their paternity and protect their genetic legacy.

The need to control women’s sexuality is nothing less than men’s evolutionary compulsion to ensure that their compromise in parental investment is not for nothing. In a social order where masculine responsibility to wife and children was balanced with a commensurate masculine authority to enforce those responsibilities, men could nominally control the reproductive process. Part of that process included possessing a woman. This was both an evolutionary imperative and a social imperative.

Every man loves a slut, he just wants her to be his slut.

In today’s gynocentric social order the thought of owning a woman is an affront to the female-primary sensibilities that stem from individuation. Feminism and gynocentrism have conditioned generations of women to believe they are autonomous ‘things‘ with no need for anything outside themselves – least of all men – to find true contentment. They are Strong Independent® women who believe their fulfillment comes from self-ownership. Eschewing a man’s surname in marriage, or even marriage at all, is a sign of independence and stiff middle finger to the idea of passive femininity or notions of ever submitting to a man’s authority. The evolved complementarity between men and women is replaced with the social contrivance of an idealized egalitarianism. Husband and wife is replaced with “Equal Partners“.

For women, the problem with this equalist fantasy is biology and evolved impulse are excused, if not encouraged, in a social order that prioritizes women’s mating strategies. Literally anything goes when the worst consequences of women’s Hypergamy can (enthusiastically) always be attributed to men’s inability to accept them as individuals.

The problem for men is that we still have an innate want to possess a woman to ensure our paternity and invest in our genetic legacies. As mentioned, this desire for permanency with one woman was both an evolutionary imperative and a social imperative in a patriarchal social order. In a gynocentric social order the evolutionary imperative to possess a woman still remains, but the social imperative says…

She was, is, will, never be yours, it was just your turn.

And that is why this maxim rubs so many men the wrong way.

The Empress has no Clothes

Tomi Lahren vs. Rollo Tomassi.

I’ve had a lot of my YouTube subscribers tell me that my admittedly “long form” live stream videos are being chopped off at the 2 hour mark. I’ve been aware of this problem for a month now and as much as I’d like to suspect it’s YouTube/Google censorship, it’s really a compiling error between StreamYard (my streaming app) and how YouTube saves the video after it streams. I had to search for a fix right after the Will Smith / Jada Pinkett breakdown video I did was likewise chopped at the beginning. That was easily my most popular and best watched video on the channel and people wanted the whole damn thing.

I discovered a workaround. I noticed the entire video was in fact compiled on YouTube when I opened it in their editor software. However, the playback was limited to only 2 hours from the end of the clip back up to wherever the 2 hour mark was. The fix was simple: delete about 6-10 seconds of the silence before the intro music starts and then resave/recompile the video. Presto! The whole video is now watchable. Well, not exactly Presto!, it takes about half a day to recompile a 2:45:00 video on YouTube’s very slow encoders.

Needless to say, this is kind of frustrating when I dig into videos like Will Smith and now my dissection of Tomi Lahren’s dating/men ragequit video. Tomi’s fem-screech has been all the rage du jour in the Manosphere and on ProRevenge doompill YouTube since last Wednesday. You just can’t pass on that kind of Grade A, USDA Choice, Red Meat. Even Trad-Con women holding “legitimate” opinionist positions at some of the bigger news aggregate blogs had to put something out about raging Tomi’s meltdown. And as expected they were either piling on with her frustration about men not “living up to the responsibility of being Real Men®“ or else it was more unwitting anti-feminist feminism; the same thing Tomi has suffered from since she was 20.

Even with that ‘fix’ of recompiling the original video I’m still getting guys emailing/Tweeting to me that they can’t watch the whole thing on various formats (mobile, web, tablet, etc.). Maybe that’s because they need to clear their video cache, I don’t know, but I’ve taken it upon myself to host the full video on my own server here. This is the whole analysis of Tomi’s PSA to Boyish Men.

The Empress has no Clothes

This task gave me an occasion to review the whole thing in a better light. There’s so much going on in this video it’s hard to sum it up. Tomi’s will be 28 this month (August 2020). She’s right on schedule for her Epiphany Phase, and as a Farm League celebrity who happens to be reasonably attractive the end of her 20s are weighing heavy on her ego. For the record, I’ve been privy to some DMs from guys in my and Jon MLD’s communities who’ve dated (banged) Tomi and had some interesting details as to what prompted her to this ragequit. I’m not going to make these public. Honestly, it’s TMZ style salaciousness, but these conversations confirmed my initial assessment: Tomi is barreling headlong into the Epiphany Phase and it’s not pretty.

In the video I mention that Tomi needs to find some kind of humility. She’s arrogant, entitled, self-aggrandized and completely oblivious to the fact that her opinions of herself and her “attractive” girl-friends are in fact the product of the feminism she claims to despise. Insight, humility, grace and poise are among the many conventionally feminine characteristic the women of Tomi’s generation (and older) desperately lack. I’m sure Tomi and Co. would disagree, but increasingly more men today are realizing the Empress has no Clothes. Women today like to believe they already have these feminine traits – this is part of the Fempowerment narrative that teaches women they uniquely hold the attributes that make a woman a Quality woman, while also possessing all the best traits that make men admirable and respectable.

As mentioned in An Essay for Women, feminist ideology and gynocentrism has conditioned four generations of women to believe they can be the embodiment of the best of both genders. Self-fulfilling, independent and needing for nothing outside themselves (“You are enough girl.”), the women of Tomi’s generation are now discovering that the elite men they desire the most have the least use for them. Why would they? I’m not talking about MGTOW here, I’m talking about high SMV men in the global sexual marketplace who are in the Game and would like to eventually start a family with a devoted wife who needs him. If the best a woman of can be is a self-fulfilled, ego-assured, independent thing with no needs outside herself, why would she ever seek out an elite man? Why would a man be attracted to a woman who screeches at the top of her lungs,…

“It’ll be a cold day in Hell before I EVER CHASE A MAN!”

By definition, high value men – the men with their “shit together“, the men with a plan, the men who “value value” – have no attraction for a woman who publicly expresses she doesn’t need him. Now, Tomi and her Sisters doth protest too much. Her frustration with men is the result of her inability to accept that she does, in fact, need men; and her standards would predictably crumble given the right incentives. Granted, Tomi correctly assesses that the men of today are increasingly more effeminate, pussified, rudderless and apathetic than any generation that came before them. But ironically, she misses that the sad state of men today should make her even more hyperaware that her bitchy, self-entitled and decidedly masculinized sense of self is unattractive to the elite men she believes she and her sisters deserve.

The prime directive of feminism is:

Never do anything for the express pleasure of a man.

Since the post-Sexual Revolution rise of gynocentrism, this feminist maxim has played well with women’s empowerment messaging. There was a time (from the late 60s to late 90s) when men identifying with the feminine – getting in touch with their emotions – was a form of Game. Misguided as it was, men were taught that by supporting, identifying with, and empowering women they would be adapting to that era’s sexual marketplace. Today, this is old order thinking, but the legacy of those generations’ beliefs about women are what is causing such frustration in Tomi’s generation.

It’s too easy to just dismiss her as another entitled, stuck up bitch heading for her date with the Epiphany Phase and the Wall. The problem, and the solution to it, is right in front of her generation’s face. No man needs a woman who has no need for him. Men and women evolved to be complements to one another. This Complementarity and gender interdependence is one of the greatest adaptive strengths of our species, yet the surest way to debase and destroy it is to foment the idea of autonomous, androgynous, independence of one sex.

Tomi Lahren is a Feminist in the truest sense of the term. In one breath she screams men are trash, and in the next she claims to love men. This is the cognitive dissonance that generations of feminism embeds in women. Years of socio-psychological upbringing trains them to distrust, despise and emancipate themselves from men, while at the same time their evolved, biological, mental firmware cries in frustration for a need of men to love, protect, provide and sexually satisfy them.

This inner conflict becomes more and more stressful as this generation of young women approach the Epiphany Phase. One conflicting shift I see among this crop of young women is a greater, and earlier, awareness that they will be less likely to optimize Hypergamy with an acceptable, elite, man they are taught to believe they all deserve. Settling for anything less than optimal is anathema to the Strong Independent Woman ideal; settling for a suboptimal man is the main source of inner conflict for the Equal-but-Better expectations women place on today’s admittedly lacking men.

This is what Tomi is screaming and crying about.

Pro Revenge

Several years ago I wrote the essay Rejection and Revenge. Eventually this piece found its way into my third book Positive Masculinity, but I had considered it for inclusion in the first book because it covered a core principle I had discussed on the SoSuave forums years prior. A desire for revenge is something innate to the human experience. Most higher-order animals have some rudimentary sense of what’s fair. Even dogs have a sense of fairness and can experience some form of jealousy. The study of altruism in animals, to say nothing of humans, is a complex affair. However, somewhere along the evolutionary path a species did better if they cooperated and had some investment in promoting the survival of their kin.

That leads to an innate understanding of fairness and unfairness. Human’s add ethics and morality to this equation, but the root is the same; on some level of consciousness we make comparisons, and from them we evaluate what is equitable according to our own interests. It serves a species’ survival interests to evolve pattern recognition and make reasoned judgments about those patterns.

Collectivists will argue that this dynamic is proof of a need for an idealized egalitarianism to promote the greater good, while selfish gene individualists will argue that it’s evidence of unconditioned self-concern for one’s own survival. Either way, human beings are very motivated by the emotional response to a perceived injustice – so much so that we will raise those feelings to metaphysical significance. Even our gods rage over injustice; Revenge is mine sayeth the Lord. A tooth for a tooth and an eye for an eye might make the whole world blind, but it’s the foundation of our evolved sense of fairness.

And why wouldn’t fairness be so impactful for us? Our lizard brains associate that imbalance with a threat to our survival, our wellbeing and our reproductive efforts. Our limbic system detects some unfairness – usually via our peripheral awareness – we get a squirt of some hormonal cocktail into our system, and now we can’t shake this feeling that we ought to feel jealous or suspicious of someone or some environmental condition where we’re getting the short end of the stick. We are literally wired (and piped) for making judgement calls. Even when those judgement calls prove unfounded, and maybe detrimental to us, to err on one side or the other of that innate judgmentalism served our ancestors well enough to get us to where we are now.

It’s easy to consider this evaluating, judgmental nature in terms of simplistic right or wrong choices. Right being what ever benefits the individual in equal measure to another, wrong being whatever thoughts or behaviors conceal the interests of individual self-concern. The Seven Deadly Sins are all fundamentally about this evolved fairness equation. Greed might be a benefit to the individual – and their kin by association – but to our limbic evaluation it’s unfair to the greater, necessitous whole of society. Ergo, greed becomes a sin, and social conventions like do unto others as you would have done unto you becomes a counterbalance to the unfairness. However, most of the choices we make in life are not simple right vs. wrong equations. Some of the greatest stories ever told by humans are about right vs. right and wrong vs. wrong (or maybe less wrong) choices. While dogs may feel jealousy, and chimps may give a banana to another who didn’t get one, they’re rarely confronted with the nuances of justice that humans have to consider.

Why We Love Revenge

When we attach this innate sense of fairness to biological imperatives things get dicey. The purview of my work is intersexual dynamics, so I’ll be focusing on that imperative here. But remember that concepts like fairness, jealousy, revenge, rivalry and the indignation that accompany these and more are not just limited to solving one’s reproductive problem. That said, human beings love revenge. We fantasize about it. We write epics about revenge. Some invest their lives in creating fictions to find some psychological catharsis for an injustice they will never actually resolve in their lifetime. I would argue that humans enjoy the chemical cocktail, and associated emotions, that stem from a desire for revenge.

To be clear, I’m not talking about some ephemeral sense of justice. This is root-level, squirt of adrenaline, desire to balance a perceived or actual unfairness that threatens the individual’s (or associated group) survival or propagation. I’ve written extensively about women’s innate need for Indignation and the associated chemical-emotional response they derive from it. Primarily I believe this need stems from the way women (neurologically) prioritize and process emotion, but it also serves as a confirmation of their Hypergamous filtering. No indignation is more satisfying for women than the feelings they derive from thwarting the sexual efforts of a false-Alpha male. This indignation response, and the good feels that reinforce it, serves to aid (sometimes trick) women’s sexual selection imperatives and avoid their existential fear. Ultimately, what’s fair for women is whatever serves the Sisterhood’s Hypergamous best interests.

For men, and particularly the young men of this new order generation, revenge fantasies hold a similar, indignant appeal. As we’ve systematically feminized the males of the last 4 generations, we’ve also conditioned them to prioritize the same emotional responses we would expect in women. As I’m fond of saying, we raise boys as defective girls who then become parodies of defective women. Part of this conditioning is training young men to identify with the female experience, but also to want to become a part of that experience. The female experience is always the “correct” experience. So it follows that the prioritization of emotion as a peak experience is something this generation of men have internalized. Feels before reals. A common lament of women and feminized men today is that if men could be more expressive in their emotions (the emotions women are comfortable with) then the world would be a better place. Thinking and feeling like a woman makes for a better “man“, right? That’s today’s gynocentric logic.

But indignation (the result of inherent unfairness) based on reproductive imperatives works very differently in men. Men’s evolved existential fear is based on ensuring his own paternity. Determining that a child is a man’s actual genetic progeny has been an imperative evolution has embedded in men’s mental firmware. Until DNA testing arrived men had relatively no empirical way to determine if he was a cuckold (a female mating strategy) and his parental investment and evolutionary imperative had been wasted. Thus, indignation, prompted men to create social conventions to provide at least the semblance of socially enforced parental certainty. The deal is, if a man is to invest his reproductive potential in a woman and their children she should be bound by social expectations that the child is his genetic progeny. It’s only fair.

But, life’s not fair. And men and women’s reproductive strategies are inherently adversarial, so what constitutes justice in the sexual marketplace is often defined by the gender with the most social power at the time. In every age prior to the Sexual Revolution that was men, now it’s women.

Men innately process emotion, particularly negative emotion, differently than women. Again, this is how evolution wired men, but the social dictates of this time go to great lengths to condition men to believe that the way they process emotion is “incorrect”. Their natural proclivities make them bad humans when their innate way of being emotional conflicts with the “correct” female way of experiencing emotion they were taught. As a result of this conflict we have recent generations of men who seek the same indignation rush women have an innate attraction to. However, these young men get their endorphin rush from revenge scenarios that align with their innate imperatives – exposing paternity fraud, cuckoldry and exposing the duplicity of women’s innate mating strategies.

Comeuppance

Revenge is an expanding topic of interest for average frustrated young men. Closing in on almost a million subscribers, the Reddit sub-forum r/prorevenge is one of the fastest growing topics on the platform today. I was only made aware of the sub after doing some research on the popularity of tags for YouTube videos. ‘Pro Revenge’ is a Black Pill (and MGTOW) sweetheart tag for what I referred to as the Doom Pill in my video Red Meat for the Red Pill. The Pro Revenge concept is simple; guys in the forum relate stories about how ‘deserving’ people got their comeuppance. Justice or Karma is served up to cheaters, scammers, liars, thieves and other assorted attempts to offend our innately human sense of fairness. To be fair, all Pro Revenge topics are not about cheating or duplicitous women – there are loads of stories about bad employers, plagiarists and Success Porn gurus – but real-world revenge stories about women’s duplicity being thwarted by a smart Red Pill guy or just blind circumstance are clearly the most popular themes.

The popularity of young men experiencing revenge either in fantasy or vicariously through others is becoming a very lucrative profit model for agile YouTube channel hosts as well as Lifestyle Coaches. When I consider the ceaseless hunger for Red Meat topics in the Black Pill, MGTOW or just the Manosphere in general the source of that hunger always comes back to the emotional rush attendant to indignation. When a woman “gets hers” because her mating or empowerment strategy was foiled, men get a sense of righteous indignation; particularly guys who enjoy commiserating in their shared sense of powerlessness. And that commiseration has never been easier or more organized than in our new order technological world. Pro Revenge is just one of many innovations that cater to men’s desire to see things put straight and experience the endorphin rush that comes with it. It feels good to see “justice” served.

Of course, women turned the revenge fantasy into various art forms long ago. Carrie Underwood sings openly about vandalizing and destroying a cheating (now ex) lover’s expensive four-wheel drive truck and countless commiserating women (even today) can recite the lyrics verbatim. In a gynocentric social order, destruction of personal property is entirely acceptable if the perpetrator is a woman who discovered her duplicitous lover was not the man her Hypergamous instincts believed him to be. Women’s existential fear meets justice. And women and feminine-sympathetic men all nod in agreement. Essentially, Pro Revenge has been a thing for women for ages. Courtesy of centuries of bastardized Chivalry and the romantic ideal we just accept it more because Beta men reinforce it as a form of Game. Thus, we have women manufacturing their own indignation in fiction and daytime talk shows that expose an incorrigible pickup artist getting his comeuppance and confirm women’s Hypergamous intuitions. And yet, even this openly embraced double standard only serves as fuel for the Pro Revenge instincts of more young men today.

For all the hopelessness and despondency the information age has brought to men and women it’s also revealed the evolved motives beneath our want for what we think is justice. The Doom Pill is becoming the logical extension of this nihilism and the players in the Hustle Economy are now perfecting ways to profit from it. Exploiting the Gender War for fun and profit has never been easier – because this new generation of men and women enjoy the indignation derive from it so much they become oblivious to their own exploitation.

Why We Fight

“Violence, naked force, has settled more issues in history than has any other factor.” – Robert Heinlein, Starship Troopers

In the almost nine years of of this blog I have only hit upon violence on a couple of occasions. I’ve only been in a physical altercation a handful of times in my life. And by that I mean real fights; the kind of violence that requires you to physically harm another person. I’ve been in lots of sparring fights and martial arts tournaments, mostly when I was in my 20s and 30s. While I’ve been hurt and caused hurt to my opponents, I can appreciate that there is a qualified difference between competitive sport fighting and real violence. The one mutual interest my younger brother and I had when we were growing up was beating the shit out of each other. By the time I got to high school I was no stranger to taking a fist to the chops or various headlocks and “wrassling” holds.

Most of the times I’ve been in real fights were in high school. It’s interesting just how Darwinistic our teenage years really are –we’re just too immature to appreciate it then. Unless you grow up in a sheltered family, learning about sex and violence is usually part of our adolescent experiences. After high school I got into a few fights when I was playing gigs in the late 80s-90s Hollywood scene. Depending on where we played and who we happened to piss off, those kind of fights were something you had to keep in the back of your head as being a possibility. Usually you had friends or bandmates who had your back, but not always.

Of those scuffles most of them were versus a drunk guy who presumed he could kick my ass, or my bandmate’s ass, because, well, we weren’t exactly the most physically imposing guys to be honest. And a lot of those fights were initiated in one of two ways; the guy was fed up with guys like us because the women (usually in some sexy outfit) preferred to fuck guys like us – or, the fight was provoked by a woman and the guys fighting were coming to blows over who’d fucked whose girlfriend. Often enough it was the girl herself who’d later admit she “made a mistake” and one or the other found out.

All of that was back in the late 80s and early 90s. Things have definitely changed with respect to how violence is initiated, normalized and respected (or delegitimized) today, but the basis of that violence will never change. Violence is part of human nature. We do ourselves no favors in denying this simple fact. I can remember in 2001-02 when I did casino promotions for this new ‘sport’ called King of the Cage. It was the forerunner for today’s MMA fighting, but back then it wasn’t as socially acceptable as it is now. I believe Nevada was one of the only states that could legally host such an event. The outcry then was that it was an underground ‘bloodsport’ and legitimizing it as a true sport was the first step towards degenerate social savagery. Or something like that. People used to be appalled by it.

Now MMA fighting is something I’ve seen some Evangelical Christian churches use as a draw to get their men to attend a ‘masculine revival’ weekend. Warriors for Jesus with a ‘saved’ MMA fighter speaking about using his sport as a ministry. I think there’s a primal, evolved side of men’s nature that makes violence attractive. And like love and respect, violence is another aspect of the human experience where men and women’s approach and understanding is innately different.

Boys and men are innately drawn to competition, combat and violence. We make ‘guns’ out of our fingers. We craft weapons from scraps we find in the garage to defeat our ‘foes’. We love our plastic army men and G.I. Joes, our cowboys & indians, and we play ‘war’ with our friends. Our video games from the first coin operated arcades to our immersive virtual reality consoles are about combat and strategy. Even sports have been called a “proxy for war”. Team sports are a facsimile of tribal competition. Human males’ physiology, by and large, evolved for combat and physical stresses. I realize that might be hard to believe by today’s standard of masculinity, but the evidence is there.

The male Burden of Performance began with a need for testing that performance against our primal environments and some very real opponents. I have read some interesting research that suggests human beings are innately risk averse. Most humans would rather avoid conflict than voluntarily engage in a fight that they could very well lose, if not die from. The logic is that humans’ success as a species is at least partly due to our evolved sense of caution for life and limb. If you cooperate and play it safe it’s likely your risk-averse genes would propagate into future generations.

Of course the flip side to this can summed up in an old Latin proverb,…

Fortune Favors the Bold. 

There’s also research that shows men experience a spike in testosterone levels after defeating a rival in combat, and/or killing their opponent. This doesn’t even have to be actual violence; some studies show men experience a similar spike when their sports teams win a significant game. So, while in some instances avoiding conflict and backing down from a dangerous engagement has survival benefits, risk taking and enacting one’s will by force also has some reproductive benefits. 

For as much as they rail to the contrary, women do have an affinity for violent men. Women get turned on by men with a capacity for violence. Modern psychology attempts to pathologize this arousal prompted by dangerous men (hybristophilia), but, by order of degree, women evolved to select for men with at least the perceived capacity to do harm to another man. I would speculate that this attraction stems from women’s evolved need to seek security and protection from men, and sympathetically, men evolved an innate protectionist aspect to our own evolved firmware. Competing with rival men for sexual access, sometimes violently, is part of our ancestral programming. As we developed into a more ‘civilized’ species that competition shifted to contests of performance between men, but the old violent firmware is still part of humans’ starting package.

Let’s You and Him Fight

On Twitter and a few past livestreams, I’ve pointed out that women today have developed a false sense of security with respect to the potential of real violence. This is equally a result of the masculinization of women as it is our accommodating the Feminine Imperative in mainstream cultures. In the age of social media, as the globalization of women’s entitlements have spread, so too has women’s entitlement to personal safety. 

One very real downside to the Fempowerment narrative is that it has convinced women that the fantasy of the “strong female” is something they can aspire to personally. This is what I’ve called the Warrior Princess fallacy: Over the course of generations our feminine-primary social order has convinced women that they can realize the same warrior role as men. Via storytelling in various media the ideal that physical differences in men and women are relative, and women can be “just as tough and dangerous as men” is pervasive. This is a dangerous precedent, and one that is a direct result of old order beliefs in, and popularization of, Blank Slate equals. 

In the idealized fantasy society of equalism, masculinized Amazon Warrior Princesses can give as good as they get from any man. But in the real world, men evolved for physical performance, competition and combat; women evolved to endure the rigors of childbearing and nurturing. And as the introduction of transgendered biological males into biologically female sports divisions is proving, the realities of our physical differences is unavoidable.

However, the idea that women are always entitled to physical protection in the new order presents some interesting dichotomies. Women mix an entitlement to personal safety with an expectation of clichéd female bravado. Remember, this all happens in the context of women’s innate solipsism; add a bit of alcohol and the social posturing of a group of women all vying for attention on a Friday night and you begin to see the volatile potential. Today’s women have grown accustomed to initiating or escalating inherently unsafe circumstances for themselves – to say nothing of the men they’ll involve.

Women have a limbic understanding that, for the most part, they can be violent with relative impunity. If a male ever strikes a female, even in self-defense, she can be assured that a mob of random males, following their evolved protectionist directive, will spontaneously form to beat the shit out of the guy. In today’s Blue Pill engineered society, even the most passive male waits for an opportunity to prove his quality to womankind by becoming ‘justifiably’ violent in defense of a woman. It’s what most men are conditioned for for most of their lives.

“Sorry babe, I don’t know what came over me. I just can’t abide by any man assaulting a woman!”

The old, vestigial, evolved response of violence is something our male hindbrains know will trigger ‘gina tingles in women. The primal ideal of the nobleman with the capacity to unleash justifiable fisticuffs is Blue Pill conditioned psychological red meat. That the woman provoked or escalated an unsafe situation isn’t even an afterthought – the guy raised a hand to a woman, opportunities to prove a legitimate capacity for violence are rare for low SMV men.

As such, women presume safety. Women will raise hell about feeling unsafe around men. They’ll bleat about fantasies of enforcing a ‘male curfew’ (only for undesirable Betas of course) out of safety concerns. We’ll hire security staff to walk a woman across a dark parking lot and install emergency call boxes on college campuses. But in social situations (particularly when drinking) will escalate inherently unsafe situations knowing that men will play by the old order rules.

There is an old PUA maxim that picked up on women’s penchant to provoke men to violence. It was called the Lets You and Him Fight dynamic. Whether women are aware of this and deliberately provoking a fight between men, or, their subconscious motivates the conflict is a debate that’s been around for a while. But the LYHF dynamic is a shit test women will use in assessing a man’s Alpha status. Women need indignation as it is, but in this dynamic is a woman’s hindbrain wants a visceral response from a man.

I first became aware of the LYHF shit test when a friend had told me how annoyed he was by his girlfriend starting fights with guys that she expected him to finish. She would honk the car horn from the passenger seat if someone had even slightly cut them off in traffic. Even flip off other drivers if the opportunity presented itself. She would start fights with other women which would provoke their boyfriends to step in on their behalf and he was tacitly expected to kick their ass to defend her provoking them. “What are you a pussy? Go beat his ass!”

I’ve tackled the subject of shit tests numerous times on this blog so I won’t belabor them here, but this test plays upon some very deep, evolved, intersexual and intersocial dynamics. On some level of consciousness a woman wants to know her man can get violent. Most Blue Pill men find that suggestion appalling. We’re supposed to be “above all of that”, right? For the most part I’m sure the majority of men would rather not be put into a position of taking a fist to the face. As such we build social conventions and rationales around not engaging physically in a real sense. So, to consider a woman might desire a man with a predilection for violence prompts them to qualify that woman for his own safety.

Intrasexual Competition

“Any group is weaker than a man alone unless they are perfectly trained to work together.” – Robert Heinlein, Starship Troopers

When a group (tribe) of primates reaches a certain number of members the potential for ‘hostile takeover’ by lesser males becomes almost a certainty. Beta male primates form coalitions to overthrow an existing Alpha leader. Most dominant Alphas instinctively cull this coalition building to ensure their position. A smackdown, abuse, punishment for anything that looks like a challenge to his position from lesser male troop members is something Alphas do to infrequently teaming up on him. Partially this is a display of dominance (social proof reinforces it), but it is also a curbing function.

Eventually the Alpha becomes weaker and less effective at enforcing his dominance, and the Betas grow in number until such time that they can band together and depose him. Then the cycle repeats with the most dominant male among them assuming the Alpha role. He gets access to the most fertile females, kills off his rivals’ offspring (which prompts the females into estrus) and reproduces for as long as he’s able to remain in that position.

And yes, I’m aware of the theory that pro-social Alphas that build loyalty-exchanges among other males, and display a willingness to share resources with females, tend to make for better ‘leaders’ within a tribe. What most of that research conveniently leaves out is the element of envy and jealousy that develops (even among primates) in the Beta male population until the sentiment reaches a point of challenge. Even the good-guy, prosocial Alpha has to watch his back.

As you might guess, many of these behaviors are paralleled in humans. Alpha displays of violence, even if by proxy, are ‘sexy’, but mostly we manifest male prowess in social displays. Athletics, resource acquisition, peacocking, conspicuous consumption, really any costly signaling of high sexual market value. To compete with these Alpha displays, lesser males must either: 

  • Increase their own value, and learn to display it effectively, 
  • Find ways to convince other men, (coalition building) and reproductively viable women, that those displays are worthless, while propping up his own displays as more valuable.

In the age of social media and mass communication Beta males are constantly reminded of their lesser positions. There’s no respite. Even the most well-meaning, prosocial Alpha’s presence is a reminder of Beta male inadequacies. High school bullies and ‘Jocks vs. Nerds’ is a constant theme across human cultures because the evolved human male experience is always one of competition and a Burden of Performance. To be male is to compete, and as such there will be winners and losers.

Deposing, or disqualifying, an Alpha – much in the same way primates do – is also a constant theme in human cultures. Beta males enacting ‘justice’ on an ‘evil’ Alpha or an Alpha proxy has always been a teenage fantasy for boys. Spiderman, Captain America, the wimp who incredibly transforms into a powerful Alpha himself will prove to the world how that Alpha power should be ethically used. The geek who gets the girl because she magically sees his superior quality that aligns with the terms he’s establishing as valuable is also a fantasy. All of these cast the Alpha as ‘oppressor’.

“O, it is excellent to have a giant’s strength, but it is tyrannous to use it like a giant.” – Shakespeare, Measure for Measure

Why is using strength, displaying value and exercising will an act of ’tyranny’? Why is restraint of power a moral imperative? How did we come to disqualifying value displays? I’ve seen a few talks by Jordan Peterson where he promotes the idea that a real man is a dangerous one who possesses the capacity for violence and oppression, but has the strength of will not to use it. This then begs the question, how does anyone know a man even possesses this capacity if he’s not to display it? Concealing strength is awesome, but it is, by definition, indistinguishable from weakness. No one knows if you’re a black belt or a white belt until you get in the ring and fight. However, the moral consensus is that it’s unacceptable for men to display value.

This then is the global, social coalition that was formed by the majority of lesser men. To continually disqualify the merits of superior men is individually taxing and makes lesser men look worse for doing so. But build a social order around men self-policing their displays of value; then you have higher value men doing the heavy lifting for lesser men. You may be powerful, but the social mores of the time (created to serve the majority of lesser men) will tell you to conceal it. In fact, they’ll build social conventions to convince the whole of men that displaying vulnerability, not strength, is a display of value.

Most of what I’m digging at here is old order thinking. Socially enforced monogamy has primarily served the greatest number of Beta men. And while it’s definitely been a stabilizing factor for civilization, I can’t ignore that the social expectation of monogamy is also the result of society-wide coalition building among lesser men to ensure that greater men wouldn’t out-breed them. Most male-specific social conventions are designed to control men’s innate directives. Their latent purpose is to teach rules that limit displays and usage of strength.

And in the new order we see this old order intersexual competition struggle to keep pace with a global sexual marketplace that centers on women’s innate mating strategies reseting context of intersexual dynamics. Open Hypergamy incentivizes men’s overt displays of higher value – and now on a worldwide scale. In response, men form online coalitions to disqualify those displays in an attempt to devalue the strengths of men they couldn’t hope to compete with in the old order. Meanwhile, women in the global sexual marketplace continue to reward men who display genuine value according to their mating strategy’s needs. 

Unconscious Contempt

Today’s essay was inspired by the lead image you see here and the subsequent exchange I had on Twitter about it. What you see here is a rather nebbish looking husband, I presume post-surgery, recovering from his vasectomy in bed. He is surrounded by cutesy post-it note jokes his wife left him (kind of like the notes your mom might put in your school lunch when you were a child) on a plethora of sugary snacks from the pantry.

The number of kids we’ll be having in the future – Zero

Forgive me if I Snicker

Sorry your dong got dinged

Good-bye to your swimmers

Mini Nonuts

Your berries got crunched

These are just a few of the ‘jokes’ his wife spent an awful lot of time creating.

Beta men and their wives joking about their vasectomies has become the meme du jour on all the usual social media sites where women congregate to appease their egos, gloss their girlfriends’ and commiserate about their fates of being wives and mothers. Before I dig in here I think I need to point out the utility that social media has evolved to serve in most women’s lives now. There was a time when a woman’s indignation needs could be met by daytime television, talkshows and romance novels when living vicariously through their girlfriends’ lives wasn’t sufficient. Today, women’s innate need for indignation is provided on-tap courtesy of the internet, social media and cutesy-but-insulting images of a husband are almost passé. I know, I’ve discussed this topic on a few podcasts, but it’s becoming increasingly more important for a man to understand what social media is providing to women’s nature and how their relationships are indirectly influenced by the exchanges their wives and girlfriends are having online.

I’ve seen a few of these “I got a vasectomy and my wife thinks it’s funny” social media posts before this one. Creating little post-it note jokes to apply to the snacks in the pantry might seem cute, but why is this even a thing? Why is it women/wives think it’s cute to publicly ridicule their partner about the impotence he elected to have? Amongst the Facebook and Instagram shots of her life, amongst the motivational quote memes, and among the complaints about kids, marriage and domestic life a moment of ridiculing their husband seems par for the course. And it’s all acceptable so long as the context is one of being ‘all in fun’.

Marriage today is a dicey proposition for men. I talk and write a lot about the overwhelmingly high risks of life and livelihood men should consider when it comes to how we do legal marriage in this era. MGTOW or not most men understand that marriage is basically for women now – at least with respect to the legal protections and the win-win incentives that are advertised for women. If all a woman ever did was read about marriage from social media and popular culture one would have to wonder why she would ever want to sign up for a lifetime of dealing with a husband, or the caricatures of average men, at all. The contempt for men, even in the most good natured, humorous, ways is palpable on most social media. It’s entirely acceptable, even expected, to deprecate the foibles of men in marriage. We literally can’t do anything right in a ‘female correct’ online world.

And like the “child-in-a-man’s-body” that women complain about, most of these average husbands are okay with being the butt of the joke. In fact, most are enthusiastic about their self-deprecation because they’ve been conditioned to think that doing so endears them to the women who married them and proves they’re “secure in their masculinity”.

Can’t you take a joke?

The first thing any woman, and any Beta male, will say is, “C’mon Rollo, it’s all in fun. Imagine being so humorless as not to get this? Who hurt you?” I think there’s an underlying acknowledgement of the passive aggressiveness that inspires this ‘humor’. When a comedian like Dave Chappell throws caution to the wind and does a 90 minute comedy routine that is funny as hell, but attacks the unassailable ‘correctness’ of our present social narrative we laugh along knowing the latent message of the humor. So, what is the latent message of making a man’s (elective) impotency a joke?

Imagine what the outrage would be on social media were you to make ‘cute’ jokes in the same way about your wife’s uterine ablation or tubal ligation. At the very least women wouldn’t think it was funny. No one tells women, “Lighten up. What, are you so insecure in your femininity that you can’t take a joke?” When a woman is rendered infertile it doesn’t occur to anyone to make light of it, but for a man to be neutered – and at the mutual agreement with his wife – we find the hit to his masculinity hilarious. Why is this?

I realize I’m focusing on one incident here in this image posted on r/funny, but this is an example of a larger dynamic. It’s socially acceptable to ridicule the impotency of Beta men. As I detailed in Selective Breeding, women will openly attack men’s genitals as a reflexive response to the possibility that a lesser man might try to fool her Hypergamous filters. A guy getting kicked in the nuts by a woman is always funny.

If women’s existential fear is being tricked into reproducing with a Beta male, then forcing herself to settle on a suboptimal man must inspire an inner conflict in her. There are lots of controversial self-help books published by women on both sides of this conflict. Some argue for women to accept a Beta guy and just make the best of it, others (especially religious books) argue that a woman should never compromise herself and wait for the best man (the ‘soulmate’ husband God has preordained for her) to present himself to her.

In Selective Breeding I made the argument that women’s existential fear is the possibility of having her Hypergamous filter (feminine intuition) fooled by a Beta male and becoming saddled with his shitty genetics for the rest of her life. This is a primal, evolved, fear for women that manifest itself, often unconsciously, in many of women’s behaviors that we either take for granted or we have social conventions that accommodate them. Decidedly gynocentric societies will legally mandate against this existential fear.

But what about women who are already married or pair-bonded with men that their evolved subconscious knows is a suboptimal choice for her? What about women who are trapped in a marriage with a guy that her hindbrain confirms is not the ‘best she can do’? How does that primal fear of being saddled with a faithful Beta manifest itself? 

He that has eyes to see and ears to hear may convince himself that no mortal can keep a secret. If his lips are silent, he chatters with his fingertips; betrayal oozes out of him at every pore.

Sigmund Freud

Unconscious Contempt

I would argue that women today have never been more comfortable in expressing their contempt of the men they married. My recent essays on Polyamory and the deconstruction of men’s Paternity imperatives have been an exploration of how a feminine-primary social order is reimagining itself with respect to how men and women will come together and form families in the future. People will claim that women’s lack of respect for the masculine is the result of generations of men not living up to some old-school ideal. That might be so, but women have no respect for the masculine, the male experience, simply because they have no need to. 

Why do women feel comfortable – to the point of taking it for granted – in expressing contempt for their husbands? We can argue the basis of where this passive-aggressiveness comes from, but why is it okay to veil this contempt in humor?

Before I get run up the flagpole for being a humorless boor let me reiterate that I’m not saying men ought to read more into things like this. My point is the bigger picture here; why do we find this funny at all? I believe it’s a form of anxiety release for women who’ve committed to a lifetime of parental investment with a man that her hindbrain knows is less than what she believes is best for her.

These images were pulled from an Instagram account called Motherhood Through Letterboards. What’s interesting about this is the contempt for fathers and husbands that bleeds through what we should probably have a sense of humor about. You can have a look at some of these to get the context, but the latent purpose of this exercise is a release of the anxiety created by women’s pairing and reproducing with men that their hindbrains cannot accept as Alpha.

Again, we talk a lot in the Manosphere about how social media contributes to the gross overinflation of women’s sense of self. It’s easy to see how women overestimate their sexual market value, and then conflate it with their personal value, but there’s more to this than just the woman on OKCupid who thinks she’s a 9 when she’s really a 6. There comes a time when that woman with the overblown sense of self must “settle” on a man who her hindbrain believes isn’t the best she could do. The metric by which she judges what is the best she can do is also subject to this ego-overinflation.

The main reason most women agonize over the question of whether she should “settle” for Mr. Good Enough is rooted in this Hypergamous conflict that usually comes at a time in her life where her SMV and her options with men are decaying. Today, the reason we see the age of first marriage being pushed later and later in life for women is due to women prolonging this indecision. She knows she can do better than the less-exciting Beta who seems like her best option in her Epiphany Phase because she’s had better in her Party Years. She also knows she can do better because social media and a constant steeping in the new Global Sexual Marketplace has convinced her she’s actually a 9, not a 6, and anything less than perfect is a waste of her potential. All of this plays on women’s primal, Existential Fear of pairing with a suboptimal mate choice – for life.

But now she’s committed. She married the only guy who would date her in that phase of her life given her circumstances. She married the Beta in Waiting, who’s overjoyed that he’s finally found his Quality Woman who appreciates his type. He’s thanking God for bringing him a woman who tells him “I’m done with the Jerks” and wants to do the ‘right’ thing now – while her hindbrain is contending with her existential fear becoming reality due to her own necessity. Now add 1-2 children into this mix (his or not) and you get this passive-aggressive manifestation of her existential angst.

Fortunately for her there’s an unending number of women experiencing exactly the same unconscious contempt for the men they married online in dozens of popular social media groups. The desire to “punch him in the face” is always tempered with “love”, humor and platitudes about relationships always being “hard work”.

End Note: Vasectomies

I feel it’s incumbent upon me to address what will be the predictable binary responses of literalist critics here:

• No, I’m not saying don’t get a vasectomy.

• No, I’m also not saying that if you did get a vasectomy you’re a pathetic loser Beta.

I will however point out that when I see stories about how a Beta husband did come to the decision to get a vasectomy there are always a lot of subconscious reasonings that go along with it. For all the notions of egalitarian marriages and self-praise for being rationally evolved above the hindbrain interpretations, on some level of consciousness a man electing to sterilize himself is a confirmation of the value he puts in his masculinity. This is why women think it’s funny to ridicule your impotency. Her hindbrain has 100% confirmation that you know your reproductive viability has no value.

A man’s reasons for getting a vasectomy may be valid and in some ways empowering for him. I imagine there’s at least some confidence to be derived from knowing you wont be held responsible for any “accidental” pregnancies. I get why men would opt for it, but the way a woman’s feral brain interprets a man sterilizing himself is what I’m getting at here. You may think, “Well, I don’t give a damn what women think about it.” Fine. Totally valid, but I’m outlining a woman’s instinctual response to a man permanently preventing his own reproduction. There is a subcommunication underneath this decision that denotes emasculation, and this is what women resent.

In some ways I see wives celebrating their husband’s vasectomy for reasons that have nothing to do with improving their sex lives. In the original Twitter thread I had men tell me that they got a vasectomy at the suggestion of their wives, believing it would lead to greater sexual frequency (or any sex in a sexless marriage) only to admit that it never improved anything for them. So, why the goading to get a vasectomy? The dots I keep connecting are a subconscious desire on the part of women to geld a husband to ensure he never reproduces with other women. It’s almost like a service she’s doing for the Sisterhood. She’s making sure that her mistake never becomes any other woman’s mistake.

Selective Breeding

Why is it okay to kick a Beta male in the balls on TV or in the movies?

The cocky Beta who gets his comeuppance with a swift kick to the nuts from a Strong Independent Woman® archetype has been standard fare for comic relief in action-adventure movies for some time now. Why is this socially acceptable? In the most recent Avengers movie Starlord (Chriss Pratt) gets kneed in the groin when he – the lovable, humorous Beta male archetype – tries to reconnect with his ‘true love’ interest Gamora after she’d been killed in the prior movie. This is just one example, but so long as the character is definably a Beta (in comparison to definably Alpha male archetypes in the story) permission is granted to ridicule him by exploiting his greatest weakness; a kick in the nuts.

We see the attacking of men’s genitals as humorous because it conveys and confirms sexual selection cues. Only Beta men deserve to have their balls kicked as a confirmation of their sexual selection status. Attacking a woman sexually is tantamount to rape, so flipping the gender script in this instance is a non-starter with comparisons in the movies. In fact, men even speaking critically of women’s bodies is regularly used as an illustration of misogyny or presented as the typical abuse women must endure from body-shaming chauvinist men.

 If we look at the popular fiction of this era – the Avengers or Star Wars franchises for example – we can see the death of conventional masculinity played out in the erasure of Alpha male characters. Tony Stark (Iron Man), Steve Rodgers (Captain America), Han Solo, etc. are systematically removed from popular consciousness. Even Thor is a has-been alcoholic who’ll now be replaced by his female incarnation in the next “Thor” movie. And this is the model of masculinity that’s left for us. Laughable Beta males and Strong Independent Woman® who step up to fill the vacuum of powerful male characters that’s been written for them to fill.

Manspreading

Earlier this year I read a story about a staged protest by a Russian feminist girl who poured what we were told was a mixture of bleach and water onto the crotches of men who were manspreading on a subway train. With a critical eye you can sort of tell this was staged. Guys were sitting by themselves with no one else in an adjoining seat and she’d go up to them and pour a water bottle on their crotches. I’ve see similar protests before, and if you look at the linked video here today you can see how this ‘man spreading revenge’ fantasy plays out, even in commercials. 

Recently there was another woman who’s won some sort of design award for a chair she designed to discourage men from naturally spreading their legs when they sit. And, of course, she designed a companion chair that encourages women to spread their own legs. The male chair forces men to sit like a “proper lady” should. While some men try to defend this posture as the natural way guys just sit, I read a lot of commentary about how men’s sitting posture is an arrogant display of toxic masculinity because men were somehow taught to, or feel they must, take up more space when seated. Women’s frustration is ostensibly about the space men take up with their posture, and the more militant women presume it’s a behavior grounded in some unconscious sexism. “I’m more important as a man so I need to take up space.”

But manspreading isn’t about space. It’s about a display of genitals. Men with legs spread is a natural, often subconscious, Alpha posture. It’s a hindbrain signaling of confidence in men. Now, before you write me off here, think about this; if women’s primary concern was about men taking up space, then why attack a man’s genitals to force him to close it up? Why not simply ask him to close up a bit? Why is pouring water (bleach) on his crotch an acceptable punishment? Why is a hit to the balls a reflexive retaliation?

Women’s existential fear is having their Hypergamous filters bypassed by a clever Beta male impersonating an Alpha, breeding with him, and thereby saddled for a lifetime of support with the child of his inferior seed. Women’s evolved sensitivity to this filter extends to subconscious cues men display in their posture. Ergo, a man ‘spreading’ is perceived by a woman’s hindbrain as a false signal of Alpha by a Beta male. This triggers the existential fear response, thus attacking his manhood is doing all of womankind a favor by humiliating him for his attempt to deceive women’s filters.

I’m sure there’ll be some women (and their ‘allies’) who’ll think this is a stretch, but then, why is it acceptable to kick a man in the nuts when he’s spreading? Why is it that Starlord gets kicked in the balls and we laugh? Because a Beta male tried to pass himself off as an Alpha and retaliation was due. If a guy like Jason Mamoa was sitting spread-legged on a bus it would serve as an arousal cue for most women. Alpha status recognition is an automatic subconscious subroutine, fine tuned over millennia of evolution, in women. Women’s subconscious awareness instinctively reads SMV status and prompts behavior accordingly.

She Doesn’t Want Your Shitty Last Name

Or your shitty genetics for that matter. Patrilinear surnames are a symbolic stamp of ownership for men. They give a name to his genetics – a surname is associated with a specific genetic line. A man’s legacy is his genes and those genes need an identifier. One of the more controversial topics I debate online is the refusal of men’s surname by their wives. Women keeping their last names or hyphenating them in marriage is now a common sign of their independent spirit. Marriage is only acceptable to the Strong Independent Woman® when it looks more like an egalitarian business arrangement rather than a complementary pairing of a man and a woman who understand (and accept) the nature of their own gender. Traditional marriage looks too much like “ownership” for feminist wives and nümale husbands.

Blue Pill conditioned men are far more likely to be okay with their wives’ decision to keep her name, hyphenate it, or even take her name. After all, it’s the progressive thing to do and most believe on some level of consciousness that his accepting her independence in this way will make him more appreciated by her. The truth is this: his acquiescing to her in this way only reinforces what her hindbrain has already confirmed – she’s paired with a Beta male who wouldn’t give an afterthought to insisting his genetics bear his name. He confirms the low quality of his genetics to her hindbrain.

There are a lot of convenient social conventions that come along with a woman’s insistence on keeping her surname. Just like the excuse of men “taking up space” warrants terms like “manspreading”, women and nümales will appeal to pragmatism:

“She’s a doctor, lawyer, soon-to-be-famous-person and she need to maintain her identity for public relations reasons. Otherwise she’d totally take my last name dude.”

“I don’t want her to have a crummy last name like ‘Butts’ or something.”

“Taking a man’s last name is an antiquated symbol of patriarchal ownership of women. Haven’t we evolved past this yet? Are you so insecure in your masculinity that you’ll insist on her taking your name?”

These are a few of the cover stories, but the latent purpose is the same; women’s hindbrains must hedge their Hypergamous bets with men they know are Beta before pretending to commit to a lifetime of breeding and parental investment with them. For a woman marrying a man whom her subconscious acknowledges as Alpha, not assuming his name isn’t an afterthought to her. Women paired with a man who is a confirmed Alpha will often say “I didn’t want children, but I wanted to have his babies.”

The Alpha man inspires her to breed for his benefit.

We’re getting into sexy sons theory here, but the idea is that a significantly high SMV male can inspire women to become submissive/supportive wives and mothers. See my essay on Alpha Widows for more about this.

A woman in a good Hypergamous pairing accepts – desires – his authority, but also his genes. She doesn’t just want children, she wants his children. This then is signified (codified?) in his name passing on to her and their children. Even in ostensibly egalitarian marriages the kids generally retain the name of the male who fathered them (unless single-mom throws useful step-dad a bone and the kids change their name to his). Human beings are innately tribalistic (sorry Jordan). This tribalism is expressed in Selective Breeding practices extending from the personal to the social.

In 2019, and in the reproductive aftermath of the Sexual Revolution, these tribal distinctions are now left to women to determine in a confusing global sexual marketplace. Men’s innate drive for paternal certainty falls away in this environment. The existential fear and frustration that manifests from that drive still persists in men, but the practice of it gives way to women being the primary influencers in selective breeding – and how it will or won’t be expressed. It’s now a common practice for a woman to change the surname of children of a genetic ‘asshole’ father to that of the adoptive step-dad-who-stepped-up. Or the noble Promise Keeper son and holy protector of his single mom (and by extension all of womankind) who changes his last name to something else. 

But why? Why bother to go to that trouble if names are unimportant? If paternity doesn’t matter anyway, why go to the trouble of changing a name?

What Happens When She’s the One Who’s Out of Options?

As I mentioned, women’s existential fear is pairing herself with a Beta male who, through guile and deceptions, convinced her he’s an Alpha. But what happens when that woman runs out of options in her  Epiphany Phase? What happens when she’s forced to settle on the good-enough Beta (the guy Sheryl Sandberg assured women “nothing’s sexier”) because she can’t lock down the Alpha whose babies she wants to have?

She can continue searching indefinitely. The social conventions established by the Feminine Imperative convinces women that their sexual market value (SMV) is unending and imperishable. Those conventions also combine with others that shame men for being so infantile in preferring women who are ‘younger, hotter, tighter’. This shaming gets extended to convincing Beta men they should “align their dating strategies” to prefer mature women who “now have their heads on straight”. The idea that an older woman is more mature and therefore ought to be considered more desirable by men is conveniently positioned in women’s Epiphany Phase – so is the Myth of the Biological Clock.

Or she can settle for the less-than-ideal Beta male she’d never have opted for in her Party Years. Women have various psychological and sociological mechanisms in place to help them rationalize this settling on a Beta in Waiting.

  • Plan B: There’s always a fallback guy. Generally this is one Beta for another, better positioned Beta though. If one were “alpha” he’d already be the Plan A. (Be the A Guy). It’s important to note that if the Plan B Beta eventually ‘alphas up’ in some perceivable way, this generally throws a woman into a psychological conflict.
  • She convinces herself that ‘settling’ is really who she is in that moment. Most women genuinely believe in their Epiphany Phase rationales. Most would probably pass a polygraph test if you asked them if they genuinely felt the way they do about their decisions during this time of their lives. However, Hypergamy and its fundamental rules don’t change for women even when they believe something new about themselves. And often enough that ‘genuine’ belief is motivated by their subconscious understanding about their state n life as a result of their mating strategy.

Make Rules for Betas – Break Rules for Alphas

This is a fundamental understanding for Red Pill awareness. It’s one of the easiest indicators men can use to determine a woman’s interest in them, or her subconscious understanding of your status as a man. Is she making more rules for you to obey, more hoops for you to jump through in order to qualify for her ‘love’ (i.e. sexual access)?  She probably sees you as a Beta. Is she breaking her rules, the rules she believes she needs to follow in her new (Epiphany) phase of life, in order to get into situations where she can facilitate sex with you? Is she putting off responsibilities in order to enjoy herself with you? She probably sees you as Alpha.

This rule-setting or breaking is a basic litmus test for genuine desire. Women’s hindbrains grasp this  too. If a woman is setting rules for a man, her subconscious understands that he’s predominantly Beta. Because she needs to set rules, because it seems like logic to refuse his surname (another rule) and because he accepts these rules – even encourages them in himself and other men – his status is confirmed as a Beta. Only a Beta would need rules. Only a Beta would comply with those rules.

I should add that this is the basis of all transactional relationships. Jump through hoop (obey rule), get sex. An Alpha, by nature, would have options to replace a woman who made rules for him. Furthermore, it wouldn’t occur to a woman to issue rules with an Alpha man whose babies she wants to have. Hypergamy can’t afford to issue rules to Alpha men.

The Inner War

If women’s existential fear is being tricked into reproducing with a Beta male, then forcing herself to settle on a suboptimal man must inspire an inner conflict in her. There are lots of controversial self-help books published by women on both sides of this conflict. Some argue for women to accept a Beta guy and just make the best of it, others (especially religious books) argue that a woman should never compromise herself and wait for the best man (the ‘soulmate’ husband God has preordained for her) to present himself to her. There are more than a few Purple Pill “relationship experts” who cater to this demographic of women, and they do very well marketing new age magic and cutesy aphorisms to resolve this inner war.

I characterize this war as a conversation between a woman’s Id and her Ego. 

The Epiphany Phase forces her sensualism-seeking, ‘hawt’, short-term sexual (breeding) opportunism to come to terms with the necessity of her long-term security needs. Alpha Fucks (her Id) wars with Beta Bucks (her Ego) in her head – and all with the urgency of knowing that her SMV is decaying to the point where she must either take action or convincingly rationalize why she doesn’t need to take action. Her Ego knows her SMV is in decline and long-term security / parenting / family is becoming less and less available to her. But her Id still wants what it wants; ‘hawt’ sex with ‘hawt’ guys. And she’s still ‘hawt’ too – the feminine-primary world says it all the time “Never Settle Gurl!” – she ‘deserves’ only the best.

Thus, the conversation leads to varying degrees of compromise to outright self-delusions prompted by outside influences (i.e. social media). Plan B is a compromise. Refusing his last name is a compromise (or hedging of her Hypergamous bets). Making rules for, and endlessly testing, a Beta to assuage the Hypergamous doubt (“is he the best I can do?”) is a compromise.

And Choreplay, that’s just sexual filibustering.

Today, the new fascination with ‘Poly’ or ‘open relationships’ is also one more methodology women are using to make a compromise between the Alpha Fucks her Id needs and the Beta Bucks her Ego knows is necessary for her future security and happiness. “Alternative relationship strategy” is the latest euphemism for Poly, but it really distills down to a means for women to find a way to balance the Hypergamous equation. She’ll marry the Beta, but it should necessarily mean she has to have sex with him. Poly relationships are a compromise.

Ideally women would love to give themselves to a worthy man. To follow his plan for their lives,…and she’d like to feel the kind of attraction to him that would inspire the trust that he would do so for her and her children’s benefit. 

“I wanted to have his babies.” — this is Hypergamy balancing Alpha Seed with Beta Need perfectly.

Today though, women wait too long. They believe the lies of their own Blue Pill, that their SMV is never depleted. They don’t look for this balance anymore. They don’t even expect to find it; one man is for a same night lay, the other is boyfriend material. 

The Real You

One thing I’m always asked by guys is “How do I switch from a Beta loser to and Alpha winner?” There’s always a lot involved in how a guy can transition from one state to another and to today’s generation of low SMV men if you don’t have their immediate solution you must be selling snake oil. Most guys want a magic formula. They want a mantra to repeat or a set of steps to follow that will shift them from Beta virgin into Alpha cad. 

Well, maybe not ‘cad’. Most guys still cling to their Blue Pill hopes and attempt to see what the Red Pill presents to them as a key to getting to their Dream Girls. As I’ve pointed out countless times, a majority of men’s (80% Beta) only real problem is finding that one girl that fits their sexual strategy as ideal. In The New Polyandry I touched on this a bit; the Blue Pill conditions men to expect the old social contract of monogamy to be his default setting, even if he’s a high SMV man and could actually pursue a non-exclusive sexual strategy.

However, real change takes time. I know that sounds cliché, but part of that change almost always involves some kind of reassessment of one’s life during that process – and that’s always hard for the TL;DR generation. One of the more daunting aspects of unplugging a guy from the Matrix is that the goals he had while he was Blue Pill conditioned and ‘plugged in’ tend to fall away once he’s shifted to a Red Pill aware mentality. The “girl of his dreams” loses her veneer of desirability. The previous goal state that was defined for him by Blue Pill ideals is no longer the end he wished to achieve when he started his transformation. I think this is sometimes the hardest aspect of ‘awakening’ for guys to accept. Anger at oneself for wasting so much time and so much potential for not grasping the truth sooner is part of that process. So too is a sense of helplessness, if not hopelessness, that accompanies the realization that a man might not have what it takes (at the moment) to achieve what he’d like in life in this Red Pill paradigm.

There was a time when I was 21-22 and I first began playing in the Hollywood metal scene of the late 80s that I had one such transformation. By the time I was 20 I’d already been put through the wringer by my cheating ex-girlfriend from high school – who I was sure would be my eventual wife. I was Beta in the extreme, and thoroughly Blue Pill conditioned at that point, but I was going through what I termed the “Break Phase” in the timeline I created in Preventive Medicine.It took me about a year to shift from that mental state to one of making myself my Mental Point of Origin. Once I had – and once I’d decided I wanted to experience sex with hotter women – I found that through trial and error I could direct the path of what my personality would be, and what was going to be acceptable or not. I’d been emancipated from the expectations of being a Nice Guy as Game to essentially not caring what I was supposed to be doing to placate women. I figured out what worked for me.

I finally got into a ‘real band’ at 21. I played clubs every Friday or Saturday night between the ages of 21 and 25. I honestly only left my parents home because it was less convenient to bang a girl I’d met at a club on the weekend. But with that new identity came a new access to sex with women I could only fantasize about in a Hustler or a Penthouse magazine. The pivotal point came when one of my girlfriends (I had a rotation of about 4-5) was a bonafide swimsuit model. I thought I had finally ‘arrived’ at that point because my head was still measuring success by what the 15 year old version of myself thought was ‘it’. She was hotter and more fun in bed than any girl I’d gotten with previously. But my mindset was still mired in my Blue Pill ideals. According to those ideals she was the goal. And she was, until I managed to pull a centerfold who happened to live near me in Southern California. (Ask me about it sometime).

The point I’m making here is that a guy has to reconsider what his conditioning has taught him he should consider success based on the foundation of that conditioning. It wasn’t so much that I’d made myself my Mental Point of Origin, rather it was that I simply wanted to make the most of that time of my life and to do so meant that I needed to change my mind about who I wanted to be. I had transitioned from one personality to another and I liked it. I was rewarded with women’s genuine sexual desire and this served to further reinforce that new me as the genuine me. This begs the question, what is authenticity when it comes to ‘just being yourself’?

Later in my twenties I made the dangerous decision to involve myself with a woman who was clinically, psychologically disturbed. Of course she never wore a t-shirt that said “I’m insane” and I had wound myself up in her neurosis over the course of about four years. You can read the details about this relationship in Borderline Personality Disorder, but one thing I don’t get into in that essay is how I willingly became someone else – fundamentally changing my personality again – in order to solve this girl’s problems because I believed that who I was when we met was so flawed it was causing her neurosis. Now granted, I didn’t understand what I was involving myself in, but my point again is that who I was had shifted, but my core, internalized belief set was still very much informed by my Blue Pill conditioning. 

People who ride hard on the Personal Responsibility belief love to think that something so damaging must be self apparent. No one’s really a victim because they should’ve seen it coming – as they believe they would – but the reality is we want to believe that the Blue Pill ideals we’ve been raised with can come true. We want to believe that the ideals we internalized since five years old and on into our adulthood are in fact a possibility. In all my writing I make the case for a need to unplug oneself from the Matrix that is this Blue Pill conditioning. That’s what Red Pill awareness is; an awareness of the false existence we used to live out according to what others – often well meaning others – would like us to believe is true, because they want it to be true for themselves too. When I allowed myself to change my personality for my BPD girlfriend I had no idea that I was even doing so because I wanted to believe that she represented the ideal that the Blue Pill had raised me to think would be possible. A woman who fucked like a pornstar and looked like a swimsuit model and “loved me as much as I loved her”. And this came after I’d already check a swimsuit model and a centerfold off of my bucket list.

Personality is malleable, in fact it’s so malleable we often don’t realize we’re forging a new one. In both of these instances I’ve described that shift in personality was not by my conscious choice. I knew what I wanted to do; even in the worst case scenario with my BPD my shift was prompted because I thought if I changed my personality her own psychosis would resolve itself. My Blue Pill conditioning exacerbated this because it always teaches men that any problem a woman has with a guy is due to his own lack of investment, support, sensitivity or not giving enough of themselves. This is a very damning aspect of the Blue Pill and it’s also one that guys will reinforce in themselves and with other men because they believe their sacrifices are what women appreciate.

Beneath all this was my Blue Pill subroutine manifesting itself. Hell, even when I was on top of my game in the Hollywood clubs I still wanted to find a ‘good girl’ to be my girlfriend. I had changed my personality to succeed in getting what I wanted, but my root programming was still Blue Pill. Many a famous PUA has come to the conundrum of trying to make his Blue Pill idealistic dreams come true because he learned how to reliably ‘get the girl’. Good Game doesn’t make a man Red Pill aware. It’s certainly the gateway to understanding women’s nature and the nature of intersexual dynamics, but killing the Beta is a long term project.

So how do you shift from Beta Nice Guy to Alpha Cad? These are euphemisms usually meant to disparage the whole idea of changing yourself into something better. Most people don’t have it within themselves to even have the insight to think they’d ever want to change their nature. It’s easier to trot out “Just be yourself” when someone has that introspect. People don’t want you to change. Your predictability gives them comfort. You’re an easy element to deal with so they think that if you act in some new way you’re not being authentic. You’re a wannabe, a poseur, and they need you to behave predictably because it gives them a sense of control over you. Others want to pigeonhole you. They want to categorize you into immutable personality types or astrological designations that make them feel better about dealing with you. Again, if they can categorize you, if they can make you believe they know the truth of it, you’re just that much easier to control. Humans have a need to see patterns in their environment. The world is a chaotic place so it comes natural to us to think we can set some kind of willful order on it.

Eventually, after I’d finally torn myself away from my BPD girlfriend I returned to that Alpha personality that had been so successful for me, only this time I had finally realized that I needed to make myself my Mental Point of Origin. I looked back on all the women I’d applied the Blue Pill set of rules, ideals, hopes and dreams with. I was 26 and had nothing to show for all the potential that people kept telling me I had. I had done everything according to the old set of books; I was supportive, kind, sensitive, uplifting and empowering to every woman I’d been in a relationship with because I thought that was what would make me desirable. But as I looked back on all of that I realized I had done so at the expense of myself – at the expense of my potential. That sacrifice will alwayslead a man to his own destruction. I thank God it didn’t lead to my own.

It was at this point in my life that I realized that I had to unfuck my life and that meant a radical reimagining of who I wanted to be going forward. I get asked a lot about how I became unplugged and my usual answer is that it was a gradual process. This is true, but it was at this point I had to reject all the lies and idealistic fantasies that I’d been raised to believe in; to invest my ego in. I made a point to spell out to guys in A New Hope that you will never achieve Blue Pill ideals with Red Pill awareness and this is where that comes from. Unplugging, killing the Beta, reinventing who you are is not only possible for you, but it’s necessary to sustain you in a life of your own imagining. This doesn’t happen just by reading a book or going to a seminar, ultimately you have to live it and internalize that new you. You have to do this in spite of friends who want you to be ‘authentic’ and stay the old you so you’ll be comfortable to them.

All of this takes time, persistence and introspection, but it starts with an act of will on your part. You will only get what you have gotten if you keep doing what you have done. I can teach you Game. I can teach you the habits that would make others believe you’re a self-sufficient Alpha success, but only you can change your authentic personality. This is where a lot of guys lose the trail when it comes to being Red Pill aware. They read my books, they open their eyes, but they don’t know what to do with the information. Rich Cooper once told me that reading The Rational Male was like drinking from a firehose. There’s a lot to digest and a lot to confront with regards to how that information shows you, convicts you, of how you lived your life up to this point. But what do you do with it? Knowing is half the battle, the other half is action. The other half is implementing that knowledge to your own advantage.

Ever since I started writing I’ve always referred to myself as a Lesser Alpha. Some people think that’s self-deprecating, others think I’m just a married Beta with delusions of Alpha. Whatever. Either way, I’m a guy who took this knowledge and applied it to serve my own best interests and forge a truly authentic personality based on what I understand of what we call the Red Pill. I created a me of my own volition based on a realistic understanding of intersexual dynamics, but also of a better understanding of myself in that Red Pill paradigm as a result of it.

So, who is the real you? Who decides what your real personality is and what is authentic for you? What is the estimate that your  personality is based on? I get sick of hearing women and men talk about finding themselves. Women love the idea of a journey of self discovery. This is a fantasy of Blue Pill idealism meant to, again, keep one in a state of helplessness and hypoagency. Women use this garbage as a convenient rationale meant to excuse their past bad decisions. 

Red Pill men don’t find themselves, they build themselves. 

They forge themselves  into a creation of their own choosing based on realistic assessments of themselves, their conditions and the world that challenges them not to build himself. I wrote this essay to encourage you, but also to warn you that this building takes time, and you will meet all manner of resistance to the masculine project that is you.

Little Big Head

One of the dichotomies I consistently see in the manosphere is the differences in how men approach the importance (or feigned unimportance) of sex. I got a bit sidetracked in last week’s essay. I was planing on writing about this phenomenon when I saw the need to explore how it impacted a larger social narrative. So, let’s consider this essay an addendum to The New Polyandry.

How men publicly and privately prioritize sex is always something that leads to a judgement call about that particular man, how he lives his life, and what it says about his integrity. If you openly make sex a “big deal” in your life, or you acknowledge its importance in intersexual relationships, you open yourself up to men’s Beta Game virtue signaling. The presumption is that if you were a real Alpha sex is just something you should have mastery over. If sex is at all important to a man, and he expresses this, that guy runs the risk of being seen as “obsessed with sex“, a “pussy beggar” or in someway less of a man for allowing sex to control his decisions.

Why is this the perception?

Two weeks ago I had a lively debate with the producer of Pat Campbell’s morning show. While we did have other topics to hit on that morning, she and I dug in and talked about how “sex is the glue that holds relationships together.” You can listen to the full segment here if you like.

As I mentioned last week, the notion that men need sex is nothing I haven’t covered in the past. In You Need Sex I made a case for the importance of sex and how it was, until recently, something that constituted part of a man’s life experience. Now it seems that being a sexless virgin at age 40 should be considered an accomplishment by certain factions in the manosphere: 

One very common dismissal of Red Pill awareness I read from Blue Pill men is this feigned, blasé indifference to sex.

For the most part this false-indifference is really a conditioned, response couched in Beta Game. The idea is for the Blue Pill guy to promote the public perception that he’s above his sexual impulses in the hopes that any girl within earshot (or reading his comments online) will recognize his uniqueness in not letting his cock do his thinking for him. From a male deductive logic standpoint it makes sense to the feminized male – women have all told him how off-put they are with guys who only think about sex, so he’ll identify with the women he’d like to get with and “not be like other guys.”

“All that Red Pill, PUA shit is for guy’s who obsess over sex. They only go to the lengths they do to get laid and never see the bigger picture. You don’t need sex you know? You wont die from not getting laid.”

[…]Thats the Beta Game behind the “you don’t need sex” Buffer, but there’s more to this rationale than that. Technically the Beta reasoning is correct; physically, you’re not going to die if you don’t get laid. You could probably masturbate to relieve yourself or live a sexless existence due to a physical disability and live a productive life as satisfying as you can manage it. If you don’t know what you’re missing or if a sexual substitute does the job, what’s the difference, right? The line of reasoning is that if it isn’t food, water or oxygen it isn’t really a necessity for existence.

You’re All Obsessed!

Self-righteous Blue Pill men always look to make their necessities into virtues. It also helps the men who fall on the 80% side of the Hypergamous Pareto curve to convince themselves and others that their sexual strategy – one that follows enforced monogamy – is the moral one; or the logical, common sense one absent the moral context. If you cannot get laid yourself, at least you can make getting laid into an ‘obsession‘ for the 20% of men who can. By doing so you encourage the 20% of men, who women desire to fuck, to police themselves and women by adopting your own, self-superior, one-woman-per-man sexual strategy.

Pretty much every MRA I’ve listened to, most Traditional Conservatives and a few MGTOWs, like to qualify men who can get laid as being in some way obsessed with getting laid. We’re told how morally superior they themselves are for essentially thinking with the big head instead of the little one, thus confirming their own part in a monogamous sexual strategy. As I mentioned in the last essay, a majority of men tend to fall on one side of the Strategic Pluralism Theory with respect to their sexual strategy.

Low SMV (sexual market value) men are basically forced to invest in one woman at a time if they are to successfully reproduce. This is the basis of a socio-sexual order founded on enforced monogamy. The larger pool of men benefit reproductively if the majority of men can be relied upon to follow the dictates of socially accepted, socially enforced, form of monogamy.

In the past this emphasis also had a culling effect on the worst aspects of women’s Hypergamous tendencies. If all men – including the 20% who could enjoy many women – agreed to play by the old social contract and adopted monogamy as their sexual strategy (in spite of being able to reproduce outside it) then more men would have the opportunity to reproduce. Furthermore, women’s Hypergamy would also be forced to accept lower SMV men’s monogamous strategy as a buffer to worst aspects of their own.

In the past, religious and social mores used to act as a buffer against Hypergamy, but the compromise for women was that they could expect to have the Beta Bucks provisioning aspects of their Hypergamy more or less provided for by the majority of men who adopted this strategy. In an evolutionary sense, protection and provisioning are already an integral part of the male mental firmware. But all of that went out the window after the Sexual Revolution, unilaterally female-controlled hormonal birth control and the socio-sexual/socioeconomic landscape that sprang from the Fempowerment narrative.

Today there is a radical imbalance between the old social contract upon which enforced monogamy was a key element and the new social contract dictated by a gynocratic social order that places women’s sexual strategy well above that of men’s. So it’s small wonder that men would revert back to 80% of low SMV men insisting on, and shaming, the 20% of high SMV men comply with a sexual strategy that women readily confirm isn’t in their best interests. 

On the male side of the strategic equation a majority of low SMV men cannot afford to have Alpha men playing by the rules of polygyny.

That polygyny is really a form of female-directed polyandry (see last week’s essay), but to the 20% of men who enjoy the benefits of falling on the enthusiastic consent side of Hypergamy it just makes sense to go with it. As such, low SMV men are compelled to find ways of discouraging these Alphas from following their r selected sexual strategy. They realize women will want, and pursue, Alphas. And in a polyandrous socio-sexual order based on the Alpha Fucks side of Hypergamy low SMV men drew the shortest straw.

Intrasexual Combat

When Beta men shame women for wanting to fuck Alpha men it has the effect of making those Beta men seem more insecure. In a feminine-primary social order one of the highest crimes is to attempt to challenge Hypergamy in any way. Even in a religious context, to challenge Hypergamy is to be guilty of repressing women’s sexuality. Today, just this impression is conflated with ‘toxic’ masculinity.

In truth, it would never occur to most low SMV men to shame women for their sexual strategy because they know that in doing so they reduce their own chances of reproduction. Women simply deem them ‘losers’ in the SMP (sexual marketplace). They become scolds, or worse, they become men who are “insecure in their masculinity” because they confirm their low SMV status in doing so. In today’s socio-sexual environment men policing women’s Hypergamy is a lost cause.

The solution then becomes an effort to disqualify the Alpha men they compete with by changing the rules that “real men” are supposed to play by. If you can’t win the Game, change the rules to better fit your strengths.

The ‘Real Man®‘ becomes the guy who exclusively invests himself in one ‘Quality Woman‘ – just like they do.

The apex of masculinity becomes whatever definition best aligns with what they believe they represent.

The’Real Man®‘ is the guy who best fulfills a woman’s, often duplicitous, sexual/life strategy by adopting the K mating strategy of socially/religiously enforced monogamy – just like they do. Oh, and the Quality Woman becomes whatever woman whose necessity compels her to agree with and adopt that strategy (Epiphany Phase).

The Real Man®‘ is the guy who plays by the old social contract rules of enforced monogamy, so more Betas might have a better shot at reproduction. True ‘Manhood‘ becomes a title Betas now feel qualified to bestow on other men; just as women also do with men who help complete their Hypergamous life-strategies. 

Trads vs. The Playboy Lifestyle

In order for Beta men to effect this reigning in of the Alpha men women want to tame and breed with, the high SMV man must be demonized and disqualified from the SMP for following his sexual/biological imperatives. The most common way to do this is by conflating his strategy with a degenerate hedonism. he must be made to seem as if he’s not in control of his sexual nature. So the effort becomes one of building an archetype around the ‘Playah‘ – A man who would be a bad long term bet for women’s Hypergamy because he lacks self-control. For this straw man character his little head does the thinking for the big head making him unreliable as a prospect for parental investment.

If enforced monogamy defines the accepted SMP, and women are presumed to be coequal, co-rational participants in it the ‘Playah’ needs to be cast as the outsider. The latent message is the same intrasexual combat method women use with ‘slut shaming‘; the ‘Playah‘ is a bad bet for long term security even if he is the guy women want to fuck.

However, that Playboy is a cruel reminder to low SMV men that they’ll never be able to fully exercise their own masculine imperative – unlimited access to unlimited sexuality. The closest the majority of men will ever get to this is online porn; which of course is why it’s so popular. There is a reason why 68% of Christian men watch porn. They understand that it’s the only viable substitute for their sexual imperative that they’re likely to experience in this lifetime.

While MRAs and MGTOW tend to reserve a special hate for ‘Playahs‘, it’s the Trad-Con mindset that is the most vocal against the Playboy lifestyle. There’s an overarching need amongst Trads to confirm their ego-investment in locking themselves into  enforced monogamy. 

There’s two complications to this:

First, Trad men (and women) tend to superimpose their religious and social belief set on their own sexual strategy. It’s a sin if they don’t accept monogamy as the standard. Today, this belief is a vestige of the old buffers that used to guard against either sex getting too far into their primal sexual impulses and strategies. It’s much easier to impose your sexual strategy on other men, effectively policing their strategy, if it’s ‘God’s Will’ that everyone behave according to that old social contract. I should add that this is the primary reason most Trad men suffer the worst from having their belief in the old set of books destroyed by Red Pill truths. It is galling for men who’ve invested their whole lives in the old social contract to have it vividly disproved by ‘Playahs’ (and women’s behaviors that confirm it) who understand the new social contract well enough to make it work for them.

Second, there’s the self-fulfilling idea that a man who opts for the traditional monogamous lifestyle is in some way more progressive or evolved, or life-satisfied than the ‘Playah‘ with the option to enjoy his non-exclusive sexual strategy. These are the guys who play up the ‘sour grapes’ Law of Power:

Law 36 – Disdain the things you cannot have

If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.

MRAs and Trads alike don’t like being reminded that sex has always been an integral part of a healthy life experience for the majority of men who’ve ever lived on this planet. However, to them, sex is almost always a reward for desired behavior that they believe women expect of them. For most of them sex is always transactional so they never live out any frame of reference of having sex with a woman in a validational sense. It’s likely that they will never experience sex in any other context than the transactional. This is simply one of the visceral realities of a Darwinian sexual marketplace. As such, this pretext colors all of their understanding about what is, or should be accepted as, a legitimate sexual strategy – which unsurprisingly is his enforced monogamy strategy.

“Meaningful” Sex

The low SMV majority have many contrivances to corral uncooperative Alphas to adopt their sexual strategy. However, there’s also an involved necessity to convince themselves that their Blue Pill conditioning is the best sexual strategy that would benefit everyone if we’d all just see the validity of it as they do. To effect this they apply a subjective “meaningfulness” to their enforced monogamy (K selection) and “meaninglessness” to pursuing men’s biological imperatives (r selection) or the Alpha sexual strategy.

As a result, low SMV men tend to deemphasize the importance of sex in life. I asked this in the introduction; why is there a perception that a man who enjoys many women is somehow having sex that is less ‘meaningful’ than a man whose sex live is dependent on his relationship with one woman – or, a man who is ostensibly celibate?

The tactic involved here is the control over what constitutes meaning in sex. Low SMV men need this control to direct a meta-Frame that foments their sexual strategy; sex is only valid if it’s ‘meaningful’ in a way that aligns with an enforced monogamy sexual strategy. Thus, they can disqualify high-SMV men by delegitimizing his sexual experience. The higher the notch count, the less meaningful the sexual experience – and the likelier he can be seeen as “obsessed‘ with (meaningless) sex.

“Meaning” is deliberately ambiguous to better salve the egos of low SMV men, but meaning only aligns with what better promotes the enforced monogamy strategy. This strategy conflict actually serves Hypergamy in the long run as well. Women will endorse the importance of meaningful sex since it helps to convince the r selected Alphas that they should (eventually) shift to K selected commitment and parental investment with them. To the Beta moralist, any sex that doesn’t implicitly lead to marriage, children and the formation of families it’s always ‘meaningless’.

For the less moralistic low SMV man the idea that sex is something easily had, something inherently cheap, serves in devaluing Alpha men’s sexual experience. A popular idea among MRAs is that meaningless sex is something any guy can realistically achieve in a random club on a Friday night. This also serves to debase the value of learning Game; something MRAs never seem to have any facility with. By unrealistically cheapening the process of Game the same ‘meaninglessness’ imperative is created.

If any guy can find a worthless club slut with minimal effort then the low SMV man can raise his value by appearing to have higher standards than to lower himself to doing so. See how that works? This is a variation of the ‘sour grapes’ strategy I mentioned earlier. The Alpha who can easily get women becomes common. And by enjoying what Beta men believe should be a common sexual experience that man is reducing himself to his baser instincts. They say he’s “obsessed with pussy” or a “pussy beggar” because he’s applied himself to learning, in the most marginal way, how to have sex on his terms. And if he plays by a rule set that doesn’t align with the “correct” rules all his efforts become “meaningless”.

I should add here that MRAs and some Trad-Con men also like to foment the idea that because they eschew all that easily-had “meaningless” sex that Alpha men and Low Quality women are engaging it frees him up to pursue more esoteric, philosophical and creatively productive pursuits. Again, this helps to boost their esteem while presenting the appearance of uniqueness in spite of the fact that few of them ever have anything concrete to show for it. Along these lines they also love to imply that famous celibate men of antiquity were somehow more accomplished because they had the forbearance of mind to understand sex was a hindrance. When no one believes you aren’t making your necessity a virtue it’s sometimes necessary to paint men more famous than you with the same false-virtues.

The common refrain is that they’ve reached some Nirvana state of higher purpose or that they’ve evolved above the common need for sex. They shame the Alpha’s intelligence by claiming they allow their sexual nature to dictate to their rational nature. This too is a sexual quality signaling (or they believe it should be). They hope that their coequal, co-rational, Quality women will respond to it because they presume they’re using the same enforced monogamy rule book. Most Beta moralists are egalitarian blank-slate equalists. If they are evolved above their sexuality, then evolved, rational women should be too – but only if they are quality.