“The Believers” vs. The Empiricists

I’ve been meaning to do a post about this for a while now, and given the present ideological schism in the Manosphere (still searching for a better term) I thought reposting this would be relevant to the discussion. This is from an old Purple Pill Debate thread on Reddit. I was made aware of it by Rian Stone about a year ago and I’ve returned to it often enough in commentary and Tweets that I felt it deserved a post and a discussion of its own here.

Now, I understand that the definitions of what constitutes a red pill understanding versus a blue pill outlook are always going to be subjective to the individual guy. The “red pill” and the “blue pill” have become so distorted recently that as terms, as loose brands, they’ve become effectively meaningless. Anyone who reads my work or has heard me opine about these terms already grasps what my own interpretations are. However, far too many disingenuous actors have entered this community of late and all have an interest in shifting those definitions to cater to their pet ideology. In fact, converting the Red Pill to be interpreted as an ideology rather than a praxeology (or a heuristic if you prefer) founded in an objective understanding of intersexual dynamics has been their primary goal.

All this redefining has done is (deliberately) confuse the purpose of understanding gender interrelations by inserting ideology into the mix. Often this is an effort at reprioritizing how interpreting intersexual dynamics ought to discussed. Most often it’s a conflict of the ‘correct’ way of approaching the interpreting of observable facts & data. So moralists believe in one goal for the interpretation while objectivists see another. The result is we talk past one another. Then one disavows the other, goes off to broadcast what he thinks is truth – according to their origination premise – and builds a brand based on that redefinition of “the red pill” according to them.

You’ll get a better understanding here (emphasis my own):

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Red Pill and Blue Pill people end up talking past each other because they cannot even agree on what they should be debating about. The sets of values they hold are completely disjointed. They cannot even agree on what a “debate” is, and what the goals of a “debate” are.

Red Pill people generally bring the following assumptions to a debate:

  • They believe that there is exactly one reality, and that truth is what accurately describes that reality. The better a statement describes reality, the more true it is. They are factual absolutists.
  • They believe that whether something is “good” or “bad” is a matter of opinion, and that all systems of morality are things societies invented to get a result, and it is therefore pointless to argue about whether something is “evil” or not, instead of about what effect it has. They are moral relativists.
  • They believe that the goal of a debate is to establish what the facts are, and how this knowledge can be used to control outcomes. They argue about what is true.
  • They believe that debates are a cooperative process between two or more people who have the shared goal of achieving a more accurate picture of absolute reality, and that, while people may stick vehemently to their positions, they can also reverse them on a dime if new information comes to light, because the only real attachment is to the truth. They believe debates occur between theories, not people. Thus questioning someone’s character is off-limits, because it is irrelevant.

Blue Pill people generally bring the following assumptions to a debate:

  • They believe that reality is subjective, and what is “true” is simply a matter of who you ask. What is called “truth” is simply a codification of someone’s perspective, and it is therefore pointless to argue about what is “true“. They are factual relativists.
  • They believe that there is exactly one set of moral laws, which human beings have gradually discovered in a historical climb towards ethical perfection (or degeneration). Certain people are ethically better or worse based not only on what they do, but also on what they believe. They believe that different ethical systems exist, but they can be ranked from ethically worst to ethically best based on a sort of meta-ethics whereby they can be tested for degree of compliance with the one absolute set of ethics that underlies reality. They are moral absolutists.
  • They believe that the goal of debate is to establish what is morally better, and what everyone should do. They argue about what is right.
  • They believe that debates are a competitive process between two people, who each have the goal of establishing their views about right and wrong by attaining a state of moral ascendancy over the other person. They believe that anyone who changes their views is revealing a flaw in their moral character (because their previous views were not morally correct), and must thereafter relinquish the moral high ground and submit their actions to the moral judgement of others (usually the person who won the debate). They believe debates occur between people, not ideas, for the precise purpose of establishing who should be allowed to set standards for the behavior of others (because they are morally superior). Thus, questioning someone’s character is not only relevant, it’s the whole point.

This is why Blue Pill adherents think “those Red Pill guys” are “misogynists” or bad people. Because they cannot imagine an analysis that does not occur for the purposes of judgement, much less one that doesn’t include any idea about what people “should” do.

This is why the Red Pill insists that the Blue Pill are willfully blind. Because, to them, anyone who doesn’t admit the truth must be unable to perceive it. They cannot imagine anyone not caring what the truth is.

This is why Blue Pillers keep thinking that Red Pillers are trying to restore the Dark Ages. They cannot imagine any group with shared views not having one moral agenda that they wish everyone to abide by.

This is why Red Pillers think that Blue Pill adherents must be hopelessly bad at understanding human social structures. They cannot imagine anyone not wanting to do things in the most effective possible way.

Here’s an example of this kind of misunderstanding in action:

Here we see an interaction between RP and BP regarding age of consent laws.

  • RP’s primary objective to propose an algorithm for making legal judgements about consent or lack of it, which he believes will best serve what the majority of people desire to see these laws do. He looks at the issue as an engineering problem, and he proposes a solution.
  • BP’s objective is to establish whether or RP is a bad person. If he can be gotten to agree to a statement which BP thinks of as diagnostic of “evilness”, then the debate can be won, and anything RP says can thereafter be dismissed as originating from an evil person.
  • BP says “All this so you can justify getting laid.”. BP thinks RP is trying to “justify” something according a set of moral rules, because to BP, every act has a moral valance, and anyone who wishes to do anything must at least be ready with a moral excuse.
  • RP has been arguing, meanwhile, about which metaphors best illustrate human social and mating dynamics. RP does not address the issue of right or wrong at all, and seems to believe BP is engaging with him on factual level.

Thus RP and BP cannot even agree on what the argument is about.

RP thinks right and wrong are a matter of opinion, and BP doesn’t care what the facts are.

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I imagine the discussion thread for this post is going to get pretty heated. However, I want to point out that a lot of what I’m seeing in the Manosphere at present is rooted in factual relativists attempting to establish what the “Red Pill” ought to mean to people, and thereby redefining it to suit their goals of couching any objective discussion in moralist terms.

What’s happening is that factual relativists want the Red Pill to be about what’s right or wrong according to their ideological bent. So they will bend over backwards to reinterpret what is actually an objectivist exploration of intersexual dynamics to fit their ‘interpretive headspace’ – or they will simply write off the Red Pill wholesale and say “Those Red Pill guys are just bitter, negative, misogynists” without a hint of their own irony.

Example: The realities of Hypergamy aren’t right or wrong, they simply are. In any of my numerous essays outlining Hypergamy, and for all my attempts to dispel the misconceptions about it, I’ve never once stated that Hypergamy was ‘evil‘ or that women’s nature is evil because of it. It’s simply a reproductive strategy that manifests per the realities of women’s nature and needs.

The factual relativists responds to this in two ways: First, is the nihilistic approach (Black Pill if you must) – Hypergamy conflicts with their personal interests and ideological bent. Thus, Hypergamy, or women’s inability (or choice) to police it for their betterment, or humanity’s betterment are evil. Second, is the approbation approach – “You talk about Hypergamy too much (or at all), it must be because you’re fundamentally a bad, damaged, morally compromised person.”

A debate never really occurs between these headspaces because the goals of the debate are never the same. Now, add to all this that factual relativists are appropriating the ‘red pill’ as their own “Brand of Me” and building revenue streams around their ideological interpretation of its original intent. Any counter argument proffered by factual absolutists is not only a challenge to their ego-investments, it’s also interpreted as an attack on their livelihoods.

In 2015 and again in 2018 I made this point:

It’s my opinion that red pill awareness needs to remain fundamentally apolitical, non-racial and non-religious because the moment the Red Pill is associated with any social or religious movement, you co-brand it with an ideology, and the validity of it will be written off along with any preconceptions associated with that specific ideology.

Furthermore, any co-branding will still be violently disowned by whatever ideology it’s paired with because the Feminine Imperative has already co-opted and trumps the fundaments of that ideology. The fundamental truth is that the manosphere, pro-masculine thought, Red Pill awareness or its issues are an entity of its own.

Unfortunately, this is where we are at today in the modern ‘Manosphere‘. The reason I’m attacked with accusations of enforcing some ideological purity tests for the Red Pill is directly attributable to the mindset of the factual relativists; whose livelihoods are now dependent upon the redefinition of whatever the Hell the “Red Pill” means to them or should mean to those they broadcast it to.

So, I become a ‘Cult Leader‘ because their minds can only think in terms of ideology. Again, the factual relativist never leaves the ideological Frame in which they believe the debate takes place.

False Positives

A consistent criticism I’ve received over the years is that the Red Pill is so negative. Why cant the Manosphere just sweeten up? Its truth is definable and self-evident, but why can’t Rollo adjust the ‘tone’? I’ve lived and written through several waves of newcomers to the ‘sphere and in each generation the same want for a ‘kinder, gentler’ Red Pill is always there. The idea is that if you just changed the delivery of the truth it would somehow make it more palatable to a wider audience.

Who’s It For?

I want reiterate here that it’s never been my goal to write for an audience. Whether it’s writing on this blog, my books or when I’m discussing things on various podcasts my only imperative is to convey the information I think is relevant to the topic of intersexual dynamics. My obligation is to picking apart and considering as close as I can get to an objective truth. And I don’t do this by way of some sense of duty to objectivism – it’s just the way that’s always seemed most efficient to me to come to a usable truth. It’s pragmatism on my part, not dedication.

Yes, I know, true objectivism is impossible for human beings. Yes, I also know that even biases we’re unaware of will subconsciously influence our rationality. Spare me the classicist intellectualism, I’ve been at this long enough to have considered all that. But the fact that objectivism is never perfect doesn’t mean we should strive for our best attempt at it – nor replace it with moralism.

I don’t write for an audience. I write about what I see going on around me and I connect dots. Writers today, of all medias, will tell you to “give your readers what they want” if you want to be successful. Writing about uncomfortable truths that rattle people’s cages is counterintuitive to the write-for-success mindset. If you want to sell books, if you want to monetize blogs, if you want to get more channel subscribers you gotta give the folks what they want, right? That’s how most churches work today; cater the message to the congregation if you want the tithe checks to stay consistent.

And always write to appeal to emotions too. People don’t enjoy thinking, but boy do they ever love feeling something – particularly in an age when female emotiveness is the order of the day.

When I began writing regularly it was in a forum environment. We hashed out many ideas and weren’t afraid to get ugly. It was a necessary part of the process. There was no pretense of appealing to an audience for money, traffic or readership. The sole focus was debating the truth about a dynamic. That debate was always a hot kitchen, but the results were something greater than the process.

As a result my essays carried over a lot of the heat from the SoSuave days kitchen. I wasn’t writing to impress readers or increase traffic to the blog it was just to document and codify the objective truths I came to. There is no monetization and the comment threads have never been moderated (besides spam and trolls). Almost 8 years later my charter is still about the same objective debate.

The drawback to this commitment to objective truth is that it rarely appeals to emotionalism. No, it’s not the ‘tone‘ or the feel of the information being related that’s so off-putting – it’s the information itself, and how it makes one feel, that determines whether it’s perceived as positive or negative.

Feels Before Reals

Most people who are still plugged into the proverbial Matrix are living in a world that prioritizes feels before reals. The purpose of consuming really anything is to judge it by how it makes us feel; and especially so in an era defined by the female experience. Emotion always comes before reason in women’s natural, unlearned, interpretive processes. This is also extended to men who’ve been conditioned to prioritize emotions before reason. And this is exacerbated by their need to be better feelers, better emoters, than those other ‘typical’ guys if they want an emotional woman to ever bear their children at some point.

Anything that prioritizes reason before emotion will always run the risk of being perceived as negative. Even if the sum of the information is positive, the fact that you had to come to the truth by way of reason rather than emotion will make it negative.

If you used your head instead of your heart to figure something out, in Girl-World, at best it’s bad form. At worst, you’re a negative pessimists or a cynic.

Usually those designations are reserved for the men who make a habit of using reason to the exception of emotion to relate an objective truth that’s unflattering to the feminine. Again, it’s the information, not the tone, that’s offensive to the emotions-first prioritization. To the Blue Pill mind, any strong idea that conflicts with this prioritization is an affront to the personal investments they’ve made in ideas that it challenges.

So, understand, I’m not a negative person by nature. I’m an artist. Few people know that my 2nd degree is a BFA. I draw, I paint, I play four instruments, I used to do Shakespearean stage acting – I’ve even done children’s theater.

I fully embrace the emotional as a necessary part of the human experience – Hell, half of Red Pill awareness is acknowledging and confronting emotions. I’m certainly not a cynic or a pessimist. Anyone thinking so usually hasn’t read my work. I’m very much an optimist when it comes to creating a New Hope for men in a Red Pill paradigm. I don’t just stop at clinical realism and leave men hanging. I don’t subscribe to the ennui of the “Black Pill” – I’m certainly not absolutist or a determinist.

However, I also have a commitment and an obligation to objective truth in everything I write. Trust me, there are times I wish I could use my wife and my marriage as a ‘proof of concept’ example of how a Red Pill aware guy can make a relationship work today. But the objective truth would make me look like a charlatan if I tried to convince a man that marriage was at all a good idea in its present state.

That’s tough for me. I have had to hold back from posting pictures of my beautiful wife and daughter to prove something to truly negative naysayers. Ladies, you want me to write something positive about women? I love my wife dearly. She’s been a net benefit to my life for all of 23 years now. My daughter is a model. She’s feminine to a fault and she’s smart and ambitious. I would die for her, gladly.

But I never use my personal life as an example in my work for their protection, but also because I don’t want to lead men astray by in anyway implying that what I have is possible for them. And I’ve had men tell me that, “I want what you have.”

But I don’t make value calls. I consider information, I try to interpret it, and I present it in such a way that it’s useful to men where they’re at. I want to give you tools to use to build your own life, not mine.

Truth & Hustle

Admire the Hustle. We read this a lot in the Manosphere among the guys who fancy themselves entrepreneurs. I think one reason critics think the Red Pill is negative is because all they see is the Hustle. The Hustle has a way of becoming the whole point of anything.

I’m an abortion doctor, but I make six figures and I’m the best at what I do. No one will out-work me. Admire the Hustle baby.

When the selling is more important the the product itself, then you have problems. When the truth is less important than the Hustle inevitably our truth becomes the Hustle. There needs to be a balance and that’s getting harder and harder to find now.

We’re at a moment in the Manosphere where the truth is starting to get lost in the Hustle. I’m accused of it, or I’m accused of associating with ‘too much Hustle’. Well-meaning colleagues with too much perception and not enough information are feeling that salesmen care more about the sale than the product.

I hear you.

Let me finish here by reiterating that my obligation to objective truth will always be my motivation for doing anything I put my name on. It always has been. However, I have worked for amazing companies who sold things that people loved and enjoyed only to watch them crumble and die because the sales team assumed control of the ‘product’. The selling became more important than what was being sold.

My books, my blog, my appearances, every aspect of The Rational Male is my art. I craft each essay. It’s what I care about most. I will never allow the truth to be compromised by the Hustle. The Hustle is important, particularly when it’s about disseminating the truth, but it is secondary to the truth – even to the exception of the Hustle. Sometimes the truth doesn’t sell.

This Is Important

We are rapidly entering a time when our ideas will be vilified. Very soon the objective, life-saving, praxeology that is the Red Pill will be used as a label, as a synonym, for negative ideologies that never had anything to do with the Red Pill. And people who are all about the Hustle will gladly abandon the truth they’re selling now if it means the public opinion of it would compromise their Hustle. It’ll be less about what we’re discussing than how influential and how many followers the person we’re discussing it with has.

Others, those who were appropriating the ‘brand’, will throw the Red Pill under the bus to save their own necks. The coming storm is going to test the resolve of people who are all about the Hustle and all about the Red Pill. I know where my obligations lie, they’ve never changed.

The 21 Conventions – 2019

Once again it’s time to announce the dates and locations of this year’s 21 Conventions. By now I’m sure most of my readers know I’ve been getting myself ‘out there‘ a lot more and this year is no exception. The one event I’m doing with any regularity is the 21 Conventions (yes, there are others in the offing). I think I’ve been somewhat instrumental in helping Anthony Johnson reform these events into the Red Pill Summits they’ve become. There’s really nothing that comes close to the scale and comprehensiveness of these gatherings and I only expect them to grow into something the mainstream will soon be unable to ignore. The 21 Conventions have gone from what I can only refer to as Purple Pill to being the only real Red Pill event in existence.

For the last couple of years I’ve been a silent partner in these events. Many of the speakers are men I’ve had some personal connection with over the years. Most of them my readers will be familiar with from my mornings on The Red Man Group, but it’s been my mission to see that the roster of men speaking at these events are on message with respect to intersexual dynamics. While the upcoming Patriarch’s Edition is focused more on family, fathers and leadership, the two other conventions slated this year have something for every man – even the guy who’s newly unplugged.

Unlike certain Men’s Rights conferences (primarily organized by women), the 21 Convention is for men, by men.

The conventions are about men, not just “men’s issues” or a lot of top-down awareness raising. They are also not fluffy, “feel good” pep rallies with more hype than information. You get real content, not a lot of hype.

My involvement in this convention has had only one goal; to give men the nuts & bolts, actionable information they need to conceive and develop the lives they want to lead. Lives that align with the truths that Red Pill awareness represents. If you’re looking to get laid, we’ve got that covered. If you’re trying to resolve a sexless marriage, we’ve got you covered. If you’re looking to become the best version of yourself, you want to be a Red Pill father, you want to fight feminism? This convention is the only event that delivers ‘real content’ based on the difficult truths men need to acknowledge in their lives.

I get it. That seems like a hard sell. But there needs to be some kind of gathering of minds in this sphere. I will continue to put my name on this event until it ceases to be about the charter or shifts to a different message. My constant concern is ensuring that this convention stays committed to objectivism. Critics want to claim that the Red Pill is only a cult. It’s only interested in “ideological purity”. This is a false narrative. The Red Pill is obligated to objective truth. It only seems ‘culty’ when that truth clashes with the ego-invested beliefs of ideologues.

The 21 Conventions serve as a TED Talk for the Manosphere. At no other venue will you hear these topics and pro-masculine information discussed. We live in an era where free speech is limited by platform and the ideological bent of its owners. It’s long past time we developed a forum where Red Pill awareness can be discussed free from censorship – this is it. The only way to test the strengths of an idea is in the crucible of open debate. And that debate requires an open marketplace of ideas in which to test them.

POLAND – July 11-18, 2019

21 Convention – Poland

OI’m pleased to announce my first European talk will be delivered this year in Warsaw, Poland. I can’t stress enough how this venue is the ideal location for a Red Pill discourse. Given the sociopolitical state of most of Europe today, it’s probably the only country that would welcome honest perspectives on gender, intersexual dynamics, conventional masculinity and men’s personal development.

Although I’ve been to several European countries, Poland will be a first for me. This will be a personal pleasure for me also as I also have a Polish translation of The Rational Malethat I’m very proud of. I’ve been working with my Polish team for 2 years now and it will be an honor to finally meet up with these guys.

If you live in Europe and haven’t had the opportunity to come to the U.S. conventions this will be your event. At the time of this posting the registration is already moving rapidly, so please don’t hesitate to register now. Please use my affiliate link in the banner above to register. This is how I get credited for the attendees.

At the time of this posting the speaker’s list for Poland is:

  • Rollo Tomassi
  • Anthony Johnson
  • Andrew ‘Cobra’ Tate
  • Jack Donovan
  • Richard Grannon
  • Nick Krauser
  • George Bruno
  • Socrates
  • Ivan Throne
  • Jack Murphy
  • Alexander AJ Cortes
  • Kyle Trouble
  • Steve Williams
  • Johnathan (MLD)

Thats the confirmed list and it’s likely to expand before the event

ORLANDO – October 24-27

The 21 Convention Orlando

This is the main U.S. event. In 2018 the convention sold out and attendance more than doubled from 2017. 2019 will see this event is even larger. Anthony has also added independent workshops by individual speakers on a variety of relevant topics for attendees to the main conference talks. Check the 21 Convention site for more info on these workshops, but these side talks are part of the registration and an added value for attendees.

And these workshops are in addition to the offsite, after hours meet ups, dinners and extra-curricular events that will be going on over the extended four-day convention. No matter which convention you attend I make it my job to engage with every man I meet at the conferences. You will have personal time to discuss the matters that concern you most. This is my favorite part of doing these events.

Again I need to stress that the registration goes quickly for these events. The way it works is that the price progressively escalates to regular attendance prices the long you wait as the event date nears. I used to think this was a clever pricing scheme to get men to commit to attend, but now that the convention has become the ‘Woodstock of the Manosphere‘ it’s even more important that you get on these registrations as soon as possible before they sell out.

Please use the link in the Orlando banner above to get to my affiliate account. Again, this is how I get credit for my attendees.

Orlando is the main event and the list of speakers for the four-day event is truly awesome:

  • Rollo Tomassi
  • Anthony Johnson
  • Elliott Hulse
  • Hotep Jesus (Bryan Sharpe)
  • Jack Donovan
  • Ed Latimore
  • Dr. Robert Glover
  • Dr. Shawn Smith PsyD
  • Hunter Drew
  • Tanner Guzy
  • Donovan Sharpe
  • Goldmund Unleashed
  • Rian Stone
  • George Bruno
  • Socrates
  • Texas Dom
  • Ivan Throne
  • Jack Murphy
  • Alexander AJ Cortes
  • Steve Williams

And that’s the list of speakers we have confirmed at this time. As you can see, there is no other Manosphere gathering that compares to this event. It’s not just the TED Talk for the ‘sphere, it’s the friends you’ll make and the men you’ll connect both inside and outside the conference. The 21 Convention is much more than the men speaking or the workshops about the issues and topics that are important to you, it’s about the experience of sharing ideas with other men that no other venue allows for.

Finally, there will be discount codes for both events:

  • All men 25 or younger – U25
  • Military (active & retired) – MILITARY
  • Law enforcement and firefighters (active & retired) – LEO

These codes will get you 25% off the registration, including the VIP upgrades. These codes do not stack.

My goal for these conventions is enabling men to get access in any way possible. Some critics claim the price is too restrictive or it’s overpriced for what they believe is men “selling their snake oil to unsuspecting dupes”. This is also my concern. I want you to have access, but obviously the conferences can’t be ‘free admission’. A lot goes into bring together a convention of this magnitude. But “Why go at all when all the information is free on your blog Rollo?” Why indeed? If the cost is too prohibitive for you then you can always read my material here for free. I encourage you to do so in fact. I consider the Red Pill to be open source, so please, don’t put yourself into financial difficulties if attending would do so.

But also know that if the 25% discounts above aren’t enough for you, I will find a way for you to attend using one of my limited discounts, getting you on the volunteer staff, or some other way. That’s how important I think these events are for men. So if you’re struggling financially, but you really want to attend, hit me up in my email or Twitter or the comments on my About page here and I’ll make a way to make it happen.

And if you think it’s “all just salesmen hawking snake oil”, I will also find a way to get you a discounted registration on my dime so you can attend and see for yourself what these events are really all about.

I joke with Anthony that my ‘workshops’ start the moment I enter the hotel lobby. I’m guaranteed to lose my voice before the the end of the 3rd day, but it’s worth it to me to give you the most of what you’re paying for. That’s my commitment to you. I know that most men only have finite resource, and only get so many weeks a year for vacation. That is the foremost thing on my mind when I’m speaking at these conventions. I want you to get the most of your investment in a weekend that’s guaranteed to change your outlook on life. And I’m confident all my fellow speakers feel the same.

Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

Red Pill 101 – Ep. 6: The “Rules”

Do you feel like you’re playing by by one set of rules while everyone around you seems to be playing by another? Do all the women you interact with seem to have a restrictive set of hoops for you to jump through in order to qualify for their intimacy while they eagerly break their own rules for a different type of guy? Do the married guys you know still cling to their wives rules like their sex live depend on it?

The rules that a woman creates for a man she perceives as Beta carry over into that man’s LTR and marriage. A marriage/LTR usually retains whomever’s Frame that relationship had when the couple first became intimate. A lot of Beta men (and even some well-meaning Red Pill men) carry over this need for female (their Mother’s) approval into their relationships, proudly integrating their personal beliefs into how well they satisfy a woman’s rules and plans for his own life.

Are the ‘old set of books’ social agenda really the same set of personal rules women have for their own approval for Beta men?

Pat and I will discuss these issues and how to help men avoid the most common problems that lead to dead-end and damaging relationships for men.

Bonus: Why ‘Promise Keepers’ issues are really mommy-issues not daddy-issues.

Relevant Links:

Promise Keepers

Men in Love

The Second Set of Books

Blue Pill Frame

Male Authority – Provisioning vs. Duty

I’ve been watching Outlaw King on Netflix recently. There’s a part where the wife of Robert the Bruce says ‘Power is making decisions, and whatever course you are charting, I choose you, my husband’ It struck me that my own wife had said almost these same words to me in 2005. When I’d decided to take a job in Orlando that would uproot us from family and friends. There was no “,…but what about my friends, career, etc.?” from her and I had no hesitation to consider anything but taking the position. She said, “You are my husband, I go where you go.”

How many men hold a default Frame in their marriage? Many women are reluctant to even accept their husband’s last name today. There’s a lot of bullshit reasons for this, but the core truth is that women have no confidence in their man in the long term. They don’t trust his ‘course’. There’s holding Frame, and then there’s establishing a long term Frame, a paradigm, a reality of his own, that defines a man’s authority in his marriage and family relationships. Women today still want marriage, but few want to defer to their husband’s ‘course’. They don’t trust him with her life.

And why would they? For the past four or five generations men have been portrayed in popular culture as untrustworthy. Either they are Beta buffoons in need of women’s uniquely female ‘reasoning’ (which is really male reasoning with breasts) to save them from themselves, or they’re malicious Alpha malcontents (or perverts) also in need of female correction to bring them to female approved justice. It’s the retribution fantasy of feminism played out in popular media, but the societal result is generations of women who have no inherent respect of men and even less trust in any beneficial course they might plot out for them as future wives.

There’s also the male perspective to consider in this. Most men approach their marriage and long term relationships from what is ostensibly an egalitarian perspective. “Equality”, playing fair, being an “equal partner” a pretense of egalitarianism, is all a cover story for a power dynamic that is truly based on resource dynamics. In a ‘modern marriage’, male authority, even just the idea of it, is ceded by default to the woman. I’ll explain why in a moment.

Today’s marriage stats and the socioeconomic variables within marriage point to a very cold truth; if you make less money than your wife, statistically, your marriage is far more likely to dissolve. In couples where a woman outearns her husband divorce rates increase. Virtually every article written about this power dynamic attempts to paint the men involved as ‘feeling threatened‘ by their wives’ success, but the visceral truth can be distilled through the process of women’s Hypergamy. As you might guess, our feminine-centric social order can never allow for an unflattering picture of women, thus men must look like ridiculous, insecure, man-babies – this is another piece of the puzzle – but the stats don’t lie, only the reasoning for them misleads us culturally.

In an “egalitarian” marriage it is actually financial considerations that imbalance that idealistic fantasy of a “coequal partnership”. Men and masculinity are made to look ridiculous, insecure, potentially violent and incompetent on a social scale. This effort to delegitimize anything male has been going on since the late 1960s. The social impact of this has resulted in several generations whose default impression of men in general is one of distrust. Either distrust based in men’s potential for abusiveness, or largely more a distrust based in a default presumption of incompetence. Women cannot trust a man with her life because a majority of men are ridiculous buffoons, no better than big children and now we add that almost 40% of them are outearned by their wives.

Is it any wonder women have no default respect for a man’s course for their lives? In fact, given these modern circumstances, fantasies of an egalitarian marriage being the ideal notion are really the only way to justify marriage at all for women. Thus, we’ve crafted a new ideal of marriage that furnishes women with legal and social failsafes to make what looks like a really horrible, life-long attachment to a buffoon or an abuser just palatable enough to have women believe things might work out for them. Don’t worry ladies, the egalitarian ideal, that any potential husband worth your consideration will subscribe to wholesale, provides you not only with options that will absolve you of all responsibility for his (and your own) failures, but you’ll never have to really do anything he says. The law is on your side, and the very premise of an egalitarian marriage frees you from ever having to go along with one of his half-baked life plans for the both of you. In fact, as long as you make more money than him, you’ll almost surely be doing the ‘course’ setting for the both of you.

Needless to say this is not conducive to women entertaining a default deference to men’s authority. If women’s baseline impression of men is one of incompetence, ridiculousness and distrust, and then you combine it with the fact that over a third of them wont be earning the same financially we begin to see the reasons for the decline in marriage today. If the default perception of men is one of expected incompetence, why would a woman ever want to get married?

This is kind of a quandary. In marriage, a man’s authority today only extends to this monetary wealth – there is no inherent authority associated with being male despite what feminist bleat about ‘male privilege’. Wealth enforces will, but women still seek to find ways around accepting that authority by assuming control of that wealth. This is one reason why “financial abuse” has been fashioned into a form of spousal abuse, but there are many other means of emotional control that mitigates male authority-by-wealth.

Even when a man is the primary breadwinner his means to authority in his marriage is still mitigated. A man’s provisioning for his wife and family has always been considered a ‘manly duty’. Even the most masculinity-confused, Vichy Males are still conditioned to assume providership as a masculine trait that is ‘non-toxic’ and approved by their teachers. In most Trad-Con thought a man isn’t even to be considered a “man” unless he can prove his competence in generating more resources than he needs for himself. The direction of every aspiration he has must be applied to providing for a future wife, their children, likely their (her) extended family and then extended to society. By the old set of books a man can’t even be given the title of “man” (or “a real man”) unless he can prove he’s prepared himself to be a good husband, father and community leader.

While there’s nothing inherently wrong with a strong desire to fulfill this provisioning agenda, the men who do accept this as their “manly duty” are conditioned to only see their sacrifices as their expected responsibility. They are actively discouraged from ever assuming any authority might be forthcoming in exchange for their sacrifices. Not even a man’s wealth is a guarantee of authority; certainly not if he’s been conditioned to believe that an egalitarian marriage is an ideal, much less a possibility.

And now we come full circle – the promulgation of an egalitarian ideal in marriage, in gender equity, in the retribution and restitution that feminism is based on, all of this and more has the latent purpose of stripping men of any concept of authority, while enforcing the ideal of male responsibility. In The Second Set of Books I made the case that most (Beta) men today live by, or would like to live by, an old social contract that on the surface seems noble. They believe in an anachronism that promises them that honor, duty, chivalry and a default respect of women will, sooner or later, be appreciated by a woman with the “quality” enough to appreciate it and show that appreciation by accepting him for her intimate attentions. Only later do they come to realize that their dedication to that anachronism is misplaced and the exchange of duty for authority is not only erased, but he’s perceived as a “toxic” monster or a ridiculous “macho” fool for ever expecting that exchange. The world is actually playing by a second set of books that expects all of his ‘honor-bound’ beliefs are his responsibility, but nothing he sacrifices grants him any authority.

Last week I hosted a Special Edition of the Red Man Group in which we discussed whether a married man today is by default Blue Pill or Beta.

RMG_Patriarchs_Title_defaultIt’s almost impossible to broach this topic without accusations of bias or personal circumstance coloring a man’s perspective of marriage – and that’s from either side of the topic. I wasn’t endorsing marriage in this; if anything I made a case against marriage based on the same questioning of men’s authority I’ve explored in this essay. By today’s standards, marriage is far too dicey a prospect for me to ever advocate for. But how far are we willing to take this abandoning of dominance hierarchies in intersexual relationships? I recently got into a debate as to whether monogamous relationships – outside formal marriage – were even beneficial for men today. In that discussion we dissected the history of monogamy and in human relations it’s at least somewhat accepted that monogamy and two-parent investment in offspring was a dynamic that’s been beneficial to our own and some other species. I think that in the past, when social circumstance was different, the concept of monogamy and the institution of marriage were instrumental in our advancement and largely beneficial. All that’s changed now and much of the second set of books I referred to in this essay is predicated on an egalitarianism that has erased male authority and placed it on the shoulders of women who are ill-equipped (and honestly not wanting) to use that authority.

This last sentence here is going to seem like heresy to those invested in blank-slate, egalitarian equalism and fempowerment, but the truth is evident and unignorable that an evolved patriarchal authority has progressed us to an age where we’ve become prosperous enough to entertain thoughts of abandoning it. Stripping men of authority while still expecting a default, and total, responsibility is a really good summation of the two sets of books – the conflict between the old and the new social contract. And yes, I’m aware of the all the arguments that this state of disempowering men is by some political design. Destabilizing the family starts with delegitimizing male authority and confusing generations of men about the aspects of masculinity. Doubt and self-loathing are key in men policing other men for presumptions of authority. It’s crabs in the bucket – when one man presumes authority there need to be ten more to pull him back down into confusion and doubt.

So where do we go with this from here? Even the most ‘Con’ of Trad-Con women will still default to their fempowerment conditioning when presented with a default male authority they are supposed to follow. Can a man be a leader in his own home anymore? MGTOWs will tell you no, and they’d be right. You can’t out-Alpha the state. But the state is still comprised of men and women with their own preconceptions and belief-sets. Our evolved firmware still predisposes us to conventional gender roles, and that predisposition is also one of women expecting  male competence, decisiveness and dominance. Women still want a man to follow in spite of their conditioning to distrust men’s competence. Maybe a new form of monogamy is in order. Egalitarianism is a dead end, it only defaults to 100% female authority and 100% male responsibility. But perhaps at some point, when things get so bad that women are forced to take a chance on the men they think are potential buffoons and abusers, a new kind of “marriage” can come out of the morass that egalitarianism has made of marriage.

How do we get back to a state of male authority based on a woman’s trust of her husband? I would like to believe I have this with my wife today, but I know that this is tenuous from the perspective of true, actionable authority. I once came down hard on a pastor who was advising the women of his congregation to “allow” their husbands to lead them. He was basically asking the women to stand down and trust God that their husbands we’re actually worthy of their trust. He didn’t know it, but his entire premise stemmed from women already acknowledging that they had ultimate authority over their husband as a given. Most pastors are pussy-whipped, so this default authority is usually presumed as a sexual threat-point women will exercise over their husbands. What he didn’t understand was that women’s authority is his default for a much deeper, more socially expansive reason. So even to ask women to allow their husbands to exercise ‘headship’ is ludicrous – it’s something even those women have no power to do because the presumption of authority is always in their favor. They can’t allow their men authority over them because the social paradigm they live in wont allow them to allow it.

Primordial Archetypes

This morning I was made aware of another example of open Hypergamy. A Russian Alpha Widow admitted to her duplicity in switching her Beta husband’s sperm with that of her ex lover’s in her IVF insemination. Now, at the risk of throwing red meat to the wolves here, I wanted to dissect this situation a bit to explain a larger concept I’ve been considering lately. It would be enough to use this situation as one more example of women’s prime directive – Hypergamy before all else – but, there’s more involved here that illustrates the sociological reach that Hypergamy has for women.

You see, Yana Anokhina, 38, couldn’t have pulled off her deception of Maxim Anokhin without enlisting the aid of Dr. Liya Kazaryan and her staff in swapping out his sperm for that of Yana’s former lover; the Alpha for whom she was widowed’. I’m not entirely sure that her former lover (now her current relationship) was aware of the swap, but there’s no question about Yana’s motives.

Ms Anokhina has not spoken about the swap but reports say she wanted the father of her baby to be the man she loved – not her husband.

‘It was found out during the investigation in court that Maxim’s wife Yana was the one who initiated the process of replacing her husband’s biological material,’ reported Vesti.

‘Allegedly, she wanted to give birth to a child by a man with whom she was in love, and her husband was the one who paid the costs.’

So this isn’t just as simple as she got knocked up by her Alpha lover and tricked her Beta husband into believing the inseminated sperm was his own. She had to actually go to the trouble of collecting two samples of sperm, convincing the IVF clinic’s doctor and staff into making the swap (and then withholding the truth from the father) and then carrying the pregnancy to term and keeping her husband ignorant of the ruse for a year. This may seem like the deviousness of a particular woman, but remember, she had to enlist the confidence of Dr. Kazaryan and other clinicians (I presume also female).

And she does all this with a laugh.

I’ve written quite a bit on what I call the Sisterhood Über Alles and this is one more example of how that collective female consciousness intuitively understands and both consciously and unconsciously promotes the interests of the Feminine Imperative – even for unfamiliar, anonymous women.

Now you might say, “Well Rollo, this is just one horrible example of a few women who got in cahoots to deceive a hapless Beta chump. Not all women are like this.” Or I’m sure the more morally conscious of ‘red pill women’ would simply point out that they would never do such a thing and convince us that ‘quality women’ regularly police their own Hypergamous impulses – these Russian women just lack their moral superiority. Well, be that as it may, it’s not too difficult to find online forums dedicated to women collaborating with other women in order to trick a man into marrying a woman via false pregnancy claims. In fact there’s a lucrative black market for positive pregnancy tests sold to women wanting to press their boyfriends into a marriage commitment by way of a false-positive pregnancy scare.

The fact behind all this still remains – women evolved for a subconscious, collective duplicity when it comes to optimizing on Hypergamy.

We can see this in popular culture; a culture defined by the Feminine Imperative now. Dalrock once said we have replaced the monogamous marriage model of child rearing with the child support model of child rearing today. I believe he’s right, but how is that child support model effected today and how doe it align with women’s evolved, instinctual predilections?

Humankind evolved from small tribal collectives, but in each collective there were commonalities of behaviors that developed similarly to solve various personal and collective (tribal) problems. For instance, an instinctive (unlearned) fear of snakes or spiders in women is an evolved part of humankind’s collective mental firmware. A small boys natural propensity to throw an object with strength and accuracy might be another example.

How women interact today in what I call the Sisterhood is a gestalt of the various instinctive behaviors that the women of our tribal ancestors developed to aid them in collective support as well as ensuring long-term security in reproduction. In other words, women evolved to do exactly what Dr. Kazaryan did, and so many other women in various “trick him into marrying you” forums do, to enable another woman’s sexual strategy. From an evolutionary perspective it follows that women who aided their ‘sisters’ in Hypergamy would themselves be aided and insure that this archetypal behavior became a characteristic of women’s collectivist nature.

I once watched a video of some daytime women’s talk show that centered on how women could justifiably trap a man into commitment by essentially lying to him about a faked pregnancy. I apologize for not having a link to it here, but while I was looking for it on YouTube I was inundated with videos of shows on this topic – I literally couldn’t find the one I was thinking of because there were so many returns. Watching this show I was hit by just how many women in the audience rallied behind the women doing the ‘trapping’ and the myriad justifications offered to allay any feelings of guilt, remorse or doubts about having a child.

This is particularly emphasized if the ‘father’ in question fulfills an ideal of women’s collective Hypergamy. To the collective hivemind of women, a woman is, by nature, entitled to a child with the most perfect father (high SMV) she can attract. Remember, shows and online forums like this are only small representative examples of that global Hypergamous archetypal expectation and the support women offer each other to optimize Hypergamy. I’ve stated before the the Sisterhood Über Alles (above all) transcends all considerations of tribe, race, religion and even political stripe. All women are part of ‘team woman‘ before any other affiliation; this is how the Feminine Imperative has remained a social influence since our hunter/gatherer beginnings. As we’ve progressed from small tribalist beginnings to larger collectives, to nations and now to globalism, this female collectivism has expanded to encompass the totality of womankind.

Love Me Vampire, Fuck Me Werewolf

Anyone who’s been reading my work for a while is probably scratching their heads as to why I’m referring to the concept of ‘archetypes’ here. As most of my readers know, I’ve never been a fan of Carl Jung. I’ve written about why this is a few times and I’ll probably write a more comprehensive essay about it in the coming year, but suffice to say that while Jung might be synonymous with the new agey metaphysical concept of archetypes, it was from anthropology that he lifted the term and that’s the basic reference I’m using here. That said, I don’t necessarily disagree with Jungian archetypes, it’s at the point where the concept takes on metaphysical aspects that I part ways with them.

However, the idea of archetypes is necessary to explain the last bit of the puzzle here, because it’s my belief that a primordial understanding of Hypergamy is part of our collective consciousness and unconsciousness. I say collective consciousness because since the time of the Sexual Revolution our global understanding of intersexual dynamics has become part of our social discourse. When I refer to something like Open Hypergamy I’m talking about the almost triumphant, open embrace of women’s sexual strategy. The generations that came after the Sexual Revolution scarcely remember that there was a time when intersexual truths we take for granted now weren’t something that was discussed in polite conversation. Hypergamy, while unconsciously understood, was secretive. A woman who other women called a ‘gold digger’ was disparaged by women not on moral grounds, but rather because she was open about the sexual strategy all women employ and they’d rather be kept secret so as to use it effectively.

In 2018 it’s almost quaint to think that women would be coy about Hypergamy. With the advent of the internet it became impossible for women to keep Hypergamy concealed, and really, why would they care to in an age when the necessary provisioning-side of Hypergamy is veritably insured? But it wasn’t always so obvious. Up until the mid 1960s the understanding of Hypergamy was an unconscious knowledge. Certainly it was discussed and written about by men contemplating the duplicitous nature of women. Ancient religious texts are rife with proverbs warning against the nature of women, so the basics of Hypergamy were something our tribal ancestors we’re well aware of.

I received this Tweet from a reader a few days ago:

This guy’s ‘revelation’ prompted me to consider the primordial understanding we have of Hypergamy. I’ve read dozens of articles by, and listened to dozens more interviews of, ‘popular psychologists’ who explain the commonalities of our classic human stories and myths. I got into this topic in Storytelling. The basic premise is that our common evolution has led to common themes in all human stories. The same elements and the same character archetypes pursue the same motives from culture to culture. Yet all of these commonalities are centered on similar aspects of our evolved mental firmware. The hero, the villain, good vs. evil, the wise old sage, the beautiful damsel to be saved, ect. are all founded on common human development. They are semi-conscious expressions of what our evolution has embedded in our mental firmware.

Now, what if I told you that the reality of women’s Hypergamous nature is also a part of that collective consciousness?

My theory is this: human beings have an innate understanding of the Alpha Seed – Beta Need nature of intersexual dynamics. On some level of consciousness we know, we feel, that it’s true, how it functions and why does. As a result, social institutions (religion and familial) created moral strictures around this unconscious knowledge to buffer against the worst effects of it on society. Only after the Sexual Revolution and men ceding virtually unilateral control of Hypergamy to women did these strictures change.

The concepts of men who represent Alpha Fucks and Beta Bucks are similarly part of this instinctual understanding of Hypergamy. These too are archetypes, but more so, they form the basis of more complex male archetypes (love me Vampire, fuck me Werewolf). They are the men women want to fuck and the men women want to be provided for by. And we can trace the root of these archetypes through our evolution and even the evolution of other primates. These Hypergamous archetypes then manifest themselves in our era-specific, cultural specific, stories, narratives, mythology, etc.

A Sense of Ownership

When I was studying behavioral psychology there was a point when I came across this phenomenon called the Endowment Effect. A friend showed me this video recently and it reminded me of when I’d studied it.

It’s really fascinating how early our sense of ownership develops. There is a school of thought (one I happen to agree with) that this need for ownership is an innate part of out psychological firmware – it’s something we’re born with. We value things more highly once we believe we own something. It makes perfect sense that this would a selected-for part of our evolution. Individuals that possessed this Endowment Effect, theoretically, might have been more adaptable to their surroundings by having something on hand that would aid in their survival at the cost of a competitor. For early man this was likely to be physical tools, but this Endowment Effect would also extend to our progeny and long-term female partners – more on this later.

By extension, our belongings literally become a part of us. This is observable even on a neurological level. Furthermore, our belongings have an essence that becomes unique to us. In other words, we wont settle for (even exact) imitations of our stuff even when they are exact duplicates.

As you might expect from a TED video, the bias towards making this ownership dynamic one of being a bug, rather of a feature, of human development is evident. The new-agey narrative goes like this – if we’re ever to reach the utopian state of egalitarian equalism the Village would have us believe in, we need to somehow unlearn this innate Endowment Effect we evolved to hold. This anti-materialist sentiment is part of a larger socialist/collectivist message that seeks to disempower us by convincing us that this connection to our things is innately bad. Issues of socialism, communism, collectivism, capitalism, etc. are beyond the scope of this blog, but it’s important to consider the drive behind this ‘anti-materialism’ push and how it affects our sense of ownership in intersexual dynamics.

I think it’s interesting that we have a part of our psyches that evolved for ownership; a part of our nature that is decidedly unegalitarian.

If you’re ever read Dawkin’s book, The Selfish Gene, you kind of get a clearer picture of it. Selfish, self-concerned, organisms tend to survive better than overly altruistic or egalitarian ones. Now before you tell me, “On no Rollo, Bonobos are the peacenik, free loving hippy example of egalitarianism in the wild” have a read of The Naked Bonobo and you’ll understand how deliberately false that impression is. If anything Bonobos are far better examples of the more visceral side of Hypergamy in humans. Self-interest is the driver of a great many survival instincts and adaptations in all animals.

Getting back to humans here, combine that evolved, adaptive, selfishness with a hindbrain level, intrinsic sense for ownership – one in which we feel as if it has a direct connection to ourselves – and you can see what social constructivists and equalitarians are trying to undo in humans. If you watch today’s video you’ll better understand this deep connection we have with the things we, selfishly, consider our own. There is a neurological connection between our sense of self and our things.

I’ve mentioned the concept of ego-investment in our belief systems many times throughout my past essays. Briefly, ego-investment is phenomenon of being so intrinsically connected with our beliefs and ideologies that they become part of our personalities. So, to attack the belief is to, literally, attack the person. In a similar fashion the connections we apply to our things also become (to varying degrees) part of who we are. In essence we invest our egos into the things we consider ours – and the greater the effort, cost or the applied significance involved in getting those things the greater the injury is to the self when they are lost, destroyed, damaged or stolen.

In the video there is also a mention of how original items are more valued than an exact copy of those items. Again, this is part of the evolutionary side of humans investing their egos into those things. There is a limbic level need to know that these items are our things because only those things somehow contain the essence of us. Also in the video it’s postulated that the higher price of common items owned by celebrities we admire are a cost we’re willing to pay because we believe part of that celebrity’s essence is somehow contained in that item.

Why is it that we evolved to place such importance in knowing that some thing is ours, and only that thing is ours? Why do we, sometimes obsessively, need to imbue that thing with the essence of us? Why is this (apparently) part of our evolved mental firmware?

The Need to Know

I’m going to speculate here a bit. I think a strong argument can be made for men’s intrinsic need to verify his own paternity being linked to the Endowment Effect. In fact, I’d suggest that this ownership need can extend to not only a man’s children, but also to the women (even potential women) in his life. This isn’t to say women didn’t also evolve this sense – women display the Endowment Effect as much as men – but I’m going to approach this from the male side for the moment.

The video refers to this compulsive need to verify the authenticity of a thing as ‘magical thinking’, but is it really so magical? I think the writer and researcher would have us think this dynamic is silly because it’s ‘just a thing’ right? We shouldn’t place such a high degree of importance on a bicycle or an old guitar. That’s just vulgar materialism, right? Granted, some things, heirlooms maybe, can have sentimental value, but ultimately even those might well be replaceable too. It shouldn’t be so important to know something is magically your own.

Unless the thing that’s your own is your only shot at passing something of yourself into the future.

The butter knife that Elvis used to spread peanut butter on his peanut butter and banana sandwiches could be anything you can find at Walmart, but if his ‘essence‘ was in someway invested in that knife (and anyone cared to know about it) that part of Elvis might go on into perpetuity. That seems like childish magical thinking until you realize that the only part of the average person’s essence that might actually do this is their children. And until just recently, evolutionarily speaking, there wasn’t any completely dependable way to know if a man was 100% invested in his own ‘things’ – his progeny. His kids would carry on his essence, so in our evolved past it made sense to be obsessive-compulsive about the things that we’re one’s own.

As I stated, women also exhibit this effect as well, and I’d argue for much of the same reasons. Though, in none of the research related in this video was this Endowment Effect controlled for by sex – at least none that I’m aware of. Again, this is conjecture, but I would think that with the intrinsic certainty a woman has in knowing a child is her own, and the collectivist communal nature of women in hunter-gatherer society from which we developed, it might be that women place a higher ‘endowed’ value on different things than men do. I think this effect may be more pronounced in an era where women are almost unilaterally in control of Hypergamy.

I recently saw a video of a fertility doctor who had either used his own sperm to fertilize women’s eggs, or completely random samples to father about 40 children. The women, the children (mostly female) were absolutely aghast that he was their father or some donor who they would never know had contributed to half their DNA. The idea that the selection and control of Hypergamy was taken from them was worthy of the death penalty. Yet this is exactly the control we expect men to relinquish in this age. We will pat men on the back for abandoning their evolved instinct to ascertain paternity. We’ll tell a man he’s a hero for wifing up a single mother and “stepping up to be a father” to a child he didn’t sire and at the same time pretend that father’s are superfluous. We’ll change ‘Father’s Day’ to ‘Special Person’s Day’ and tell men they’re insecure in their masculinity for preferring a son or daughter of his own – but try to remove that control from a woman, try to tell her that Hypergamous choice wasn’t hers to make and it’s tantamount to rape.

“She was never yours, it was just your turn.”

I think it was my fellow Red Man Group friend Donovan Sharpe who coined this phrase. I might be wrong. I’ve read this around the usual Red Pill Reddit subs and other manosphere forums, but it wasn’t until last month (July) when I read yet one more story about a husband whose wife was leaving him and was in the process of Zeroing him out when he decided to kill her, their three kids and then himself. You can read the Twitter reaction to this here:

Naturally women were appalled at the deaths of the wife and kids, as they should be. Pre-divorce women will prep months in advance for their new singleness. Often they’ll check out of the marriage and live without any real connection to their, usually Beta, Blue Pill conditioned, husband who languishes in this Blue Pill hell for the duration it takes his wife to establish a new mental persona and finds a way to exit the marriage. She’s already gone from the marriage, but the typical Blue Pill husband believes that he is the source of her discontent and resorts to anything he can to ‘keep things fresh’ or ‘rekindle the old flame’ that a feminine-primary popular culture tells him should be his responsibility. Unfortunately, this guy’s situation is typical of middle aged men today, and I honestly believe is the source that drives suicides and murder-suicides in this demographic. This man was going to be Zeroed Out and he knew it was coming.

That’s when I thought, ‘Was this guy’s turn with her just over?’ Was it as simple as that? If you read this couple’s story there wasn’t a history of him losing his mind. If anything Matthew Edwards was a pretty dedicated and invested father. No history of depression, suicidal tendencies or abuse; just another average frustrated chump who built a life for himself likely based on his Blue Pill conditioning.

But his turn was over and he likely believed the soul-mate myth. How was he supposed to live with out her?

The fem-stream media offers up their standard pablum – “Misogynistic society teaches men that they’re entitled to women’s bodies. Men need to be taught that they don’t own women.” or something similar that goes entirely against a man’s evolved Endowment Effect. What exactly does a man get to think is his own if not his family? When a woman finds out that her Hypergamous choice was made for her by a fertility clinic doctor rather than herself they’re out for blood – again, rightfully so. Then why are we surprised that men, particularly men in Matthew Edwards demographic, resort to murder and suicide when faced with losing everything they’ve invested themselves in.

Now this week we see another, almost identical, tragedy in Colorado this week.

And once again we have what looks like another guy being Zeroed out and another quadruple homicide. How man more of these murder-suicides (or just murders in this case) is it going to take before we collectively see the commonalities in all of them?

I had a conversation with several women in the wake of this latest tragedy and every one of them couldn’t wrap their head around why the guy would kill his kids? They could understand why he might kill his wife – the assumption being her unborn child was sired by guy who wasn’t him – but not his kids. I think this is interesting in the light of how men and women approach paternity/maternity and the Endowment Effect. The best answer I could come up with is that a man doesn’t want that part of him to go on into the future without him. The idea that his kids bear some of his essence and he would rather erase that essence entirely than live or kill himself with the knowledge that his children wouldn’t have him in their lives. Killing a wife might be the result of an uncontrolled rage, but killing your kids takes premeditation – there has to be some point to the act, some reasoning (corrupted as it may be) that made sense to him.

The Strategic Pluralism Theory is from a research study by Dr. Martie Haselton:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

From a woman’s perspective, the ideal is to attract a partner who confers both long-term investment benefits and genetic benefits. Not all women, however, will be able to attract long-term investing mates who also display heritable fitness cues. Consequently, women face trade-offs in choosing mates because they may be forced to choose between males displaying fitness indicators or those who will assist in offspring care and be good long-term mates (Gangestad & Simpson, 2000).

The commonalities in every one of these murder-suicides is a Blue Pill conditioned, Beta husband who by all indications was playing by the First Set of Books. By all indications these men would fit into the second type of man mention in Strategic Pluralism Theory – they did everything right, they played by the rules, they did their best to invest themselves in their mates and offspring and likely believed they’d earned some Relational Equity from it. But then, their turn was over with their wives. For whatever reason they were faced with a complete loss, a Zeroing Out, of everything they believed they owned. The things they invested so much of their lives in, the things they worked so hard for, the things that retained his ‘essence’, the things they invested their egos in were all being taken away from them. When faced with such a reality men tend to look at only two options; remake and rebuild what they had in the knowledge that this too might be taken from them, or they can simply erase all themselves and all the ‘things’ they were attached too.