False Positives

A consistent criticism I’ve received over the years is that the Red Pill is so negative. Why cant the Manosphere just sweeten up? Its truth is definable and self-evident, but why can’t Rollo adjust the ‘tone’? I’ve lived and written through several waves of newcomers to the ‘sphere and in each generation the same want for a ‘kinder, gentler’ Red Pill is always there. The idea is that if you just changed the delivery of the truth it would somehow make it more palatable to a wider audience.

Who’s It For?

I want reiterate here that it’s never been my goal to write for an audience. Whether it’s writing on this blog, my books or when I’m discussing things on various podcasts my only imperative is to convey the information I think is relevant to the topic of intersexual dynamics. My obligation is to picking apart and considering as close as I can get to an objective truth. And I don’t do this by way of some sense of duty to objectivism – it’s just the way that’s always seemed most efficient to me to come to a usable truth. It’s pragmatism on my part, not dedication.

Yes, I know, true objectivism is impossible for human beings. Yes, I also know that even biases we’re unaware of will subconsciously influence our rationality. Spare me the classicist intellectualism, I’ve been at this long enough to have considered all that. But the fact that objectivism is never perfect doesn’t mean we should strive for our best attempt at it – nor replace it with moralism.

I don’t write for an audience. I write about what I see going on around me and I connect dots. Writers today, of all medias, will tell you to “give your readers what they want” if you want to be successful. Writing about uncomfortable truths that rattle people’s cages is counterintuitive to the write-for-success mindset. If you want to sell books, if you want to monetize blogs, if you want to get more channel subscribers you gotta give the folks what they want, right? That’s how most churches work today; cater the message to the congregation if you want the tithe checks to stay consistent.

And always write to appeal to emotions too. People don’t enjoy thinking, but boy do they ever love feeling something – particularly in an age when female emotiveness is the order of the day.

When I began writing regularly it was in a forum environment. We hashed out many ideas and weren’t afraid to get ugly. It was a necessary part of the process. There was no pretense of appealing to an audience for money, traffic or readership. The sole focus was debating the truth about a dynamic. That debate was always a hot kitchen, but the results were something greater than the process.

As a result my essays carried over a lot of the heat from the SoSuave days kitchen. I wasn’t writing to impress readers or increase traffic to the blog it was just to document and codify the objective truths I came to. There is no monetization and the comment threads have never been moderated (besides spam and trolls). Almost 8 years later my charter is still about the same objective debate.

The drawback to this commitment to objective truth is that it rarely appeals to emotionalism. No, it’s not the ‘tone‘ or the feel of the information being related that’s so off-putting – it’s the information itself, and how it makes one feel, that determines whether it’s perceived as positive or negative.

Feels Before Reals

Most people who are still plugged into the proverbial Matrix are living in a world that prioritizes feels before reals. The purpose of consuming really anything is to judge it by how it makes us feel; and especially so in an era defined by the female experience. Emotion always comes before reason in women’s natural, unlearned, interpretive processes. This is also extended to men who’ve been conditioned to prioritize emotions before reason. And this is exacerbated by their need to be better feelers, better emoters, than those other ‘typical’ guys if they want an emotional woman to ever bear their children at some point.

Anything that prioritizes reason before emotion will always run the risk of being perceived as negative. Even if the sum of the information is positive, the fact that you had to come to the truth by way of reason rather than emotion will make it negative.

If you used your head instead of your heart to figure something out, in Girl-World, at best it’s bad form. At worst, you’re a negative pessimists or a cynic.

Usually those designations are reserved for the men who make a habit of using reason to the exception of emotion to relate an objective truth that’s unflattering to the feminine. Again, it’s the information, not the tone, that’s offensive to the emotions-first prioritization. To the Blue Pill mind, any strong idea that conflicts with this prioritization is an affront to the personal investments they’ve made in ideas that it challenges.

So, understand, I’m not a negative person by nature. I’m an artist. Few people know that my 2nd degree is a BFA. I draw, I paint, I play four instruments, I used to do Shakespearean stage acting – I’ve even done children’s theater.

I fully embrace the emotional as a necessary part of the human experience – Hell, half of Red Pill awareness is acknowledging and confronting emotions. I’m certainly not a cynic or a pessimist. Anyone thinking so usually hasn’t read my work. I’m very much an optimist when it comes to creating a New Hope for men in a Red Pill paradigm. I don’t just stop at clinical realism and leave men hanging. I don’t subscribe to the ennui of the “Black Pill” – I’m certainly not absolutist or a determinist.

However, I also have a commitment and an obligation to objective truth in everything I write. Trust me, there are times I wish I could use my wife and my marriage as a ‘proof of concept’ example of how a Red Pill aware guy can make a relationship work today. But the objective truth would make me look like a charlatan if I tried to convince a man that marriage was at all a good idea in its present state.

That’s tough for me. I have had to hold back from posting pictures of my beautiful wife and daughter to prove something to truly negative naysayers. Ladies, you want me to write something positive about women? I love my wife dearly. She’s been a net benefit to my life for all of 23 years now. My daughter is a model. She’s feminine to a fault and she’s smart and ambitious. I would die for her, gladly.

But I never use my personal life as an example in my work for their protection, but also because I don’t want to lead men astray by in anyway implying that what I have is possible for them. And I’ve had men tell me that, “I want what you have.”

But I don’t make value calls. I consider information, I try to interpret it, and I present it in such a way that it’s useful to men where they’re at. I want to give you tools to use to build your own life, not mine.

Truth & Hustle

Admire the Hustle. We read this a lot in the Manosphere among the guys who fancy themselves entrepreneurs. I think one reason critics think the Red Pill is negative is because all they see is the Hustle. The Hustle has a way of becoming the whole point of anything.

I’m an abortion doctor, but I make six figures and I’m the best at what I do. No one will out-work me. Admire the Hustle baby.

When the selling is more important the the product itself, then you have problems. When the truth is less important than the Hustle inevitably our truth becomes the Hustle. There needs to be a balance and that’s getting harder and harder to find now.

We’re at a moment in the Manosphere where the truth is starting to get lost in the Hustle. I’m accused of it, or I’m accused of associating with ‘too much Hustle’. Well-meaning colleagues with too much perception and not enough information are feeling that salesmen care more about the sale than the product.

I hear you.

Let me finish here by reiterating that my obligation to objective truth will always be my motivation for doing anything I put my name on. It always has been. However, I have worked for amazing companies who sold things that people loved and enjoyed only to watch them crumble and die because the sales team assumed control of the ‘product’. The selling became more important than what was being sold.

My books, my blog, my appearances, every aspect of The Rational Male is my art. I craft each essay. It’s what I care about most. I will never allow the truth to be compromised by the Hustle. The Hustle is important, particularly when it’s about disseminating the truth, but it is secondary to the truth – even to the exception of the Hustle. Sometimes the truth doesn’t sell.

This Is Important

We are rapidly entering a time when our ideas will be vilified. Very soon the objective, life-saving, praxeology that is the Red Pill will be used as a label, as a synonym, for negative ideologies that never had anything to do with the Red Pill. And people who are all about the Hustle will gladly abandon the truth they’re selling now if it means the public opinion of it would compromise their Hustle. It’ll be less about what we’re discussing than how influential and how many followers the person we’re discussing it with has.

Others, those who were appropriating the ‘brand’, will throw the Red Pill under the bus to save their own necks. The coming storm is going to test the resolve of people who are all about the Hustle and all about the Red Pill. I know where my obligations lie, they’ve never changed.

Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

Red Pill 101 – Ep. 6: The “Rules”

Do you feel like you’re playing by by one set of rules while everyone around you seems to be playing by another? Do all the women you interact with seem to have a restrictive set of hoops for you to jump through in order to qualify for their intimacy while they eagerly break their own rules for a different type of guy? Do the married guys you know still cling to their wives rules like their sex live depend on it?

The rules that a woman creates for a man she perceives as Beta carry over into that man’s LTR and marriage. A marriage/LTR usually retains whomever’s Frame that relationship had when the couple first became intimate. A lot of Beta men (and even some well-meaning Red Pill men) carry over this need for female (their Mother’s) approval into their relationships, proudly integrating their personal beliefs into how well they satisfy a woman’s rules and plans for his own life.

Are the ‘old set of books’ social agenda really the same set of personal rules women have for their own approval for Beta men?

Pat and I will discuss these issues and how to help men avoid the most common problems that lead to dead-end and damaging relationships for men.

Bonus: Why ‘Promise Keepers’ issues are really mommy-issues not daddy-issues.

Relevant Links:

Promise Keepers

Men in Love

The Second Set of Books

Blue Pill Frame

Male Authority – Provisioning vs. Duty

I’ve been watching Outlaw King on Netflix recently. There’s a part where the wife of Robert the Bruce says ‘Power is making decisions, and whatever course you are charting, I choose you, my husband’ It struck me that my own wife had said almost these same words to me in 2005. When I’d decided to take a job in Orlando that would uproot us from family and friends. There was no “,…but what about my friends, career, etc.?” from her and I had no hesitation to consider anything but taking the position. She said, “You are my husband, I go where you go.”

How many men hold a default Frame in their marriage? Many women are reluctant to even accept their husband’s last name today. There’s a lot of bullshit reasons for this, but the core truth is that women have no confidence in their man in the long term. They don’t trust his ‘course’. There’s holding Frame, and then there’s establishing a long term Frame, a paradigm, a reality of his own, that defines a man’s authority in his marriage and family relationships. Women today still want marriage, but few want to defer to their husband’s ‘course’. They don’t trust him with her life.

And why would they? For the past four or five generations men have been portrayed in popular culture as untrustworthy. Either they are Beta buffoons in need of women’s uniquely female ‘reasoning’ (which is really male reasoning with breasts) to save them from themselves, or they’re malicious Alpha malcontents (or perverts) also in need of female correction to bring them to female approved justice. It’s the retribution fantasy of feminism played out in popular media, but the societal result is generations of women who have no inherent respect of men and even less trust in any beneficial course they might plot out for them as future wives.

There’s also the male perspective to consider in this. Most men approach their marriage and long term relationships from what is ostensibly an egalitarian perspective. “Equality”, playing fair, being an “equal partner” a pretense of egalitarianism, is all a cover story for a power dynamic that is truly based on resource dynamics. In a ‘modern marriage’, male authority, even just the idea of it, is ceded by default to the woman. I’ll explain why in a moment.

Today’s marriage stats and the socioeconomic variables within marriage point to a very cold truth; if you make less money than your wife, statistically, your marriage is far more likely to dissolve. In couples where a woman outearns her husband divorce rates increase. Virtually every article written about this power dynamic attempts to paint the men involved as ‘feeling threatened‘ by their wives’ success, but the visceral truth can be distilled through the process of women’s Hypergamy. As you might guess, our feminine-centric social order can never allow for an unflattering picture of women, thus men must look like ridiculous, insecure, man-babies – this is another piece of the puzzle – but the stats don’t lie, only the reasoning for them misleads us culturally.

In an “egalitarian” marriage it is actually financial considerations that imbalance that idealistic fantasy of a “coequal partnership”. Men and masculinity are made to look ridiculous, insecure, potentially violent and incompetent on a social scale. This effort to delegitimize anything male has been going on since the late 1960s. The social impact of this has resulted in several generations whose default impression of men in general is one of distrust. Either distrust based in men’s potential for abusiveness, or largely more a distrust based in a default presumption of incompetence. Women cannot trust a man with her life because a majority of men are ridiculous buffoons, no better than big children and now we add that almost 40% of them are outearned by their wives.

Is it any wonder women have no default respect for a man’s course for their lives? In fact, given these modern circumstances, fantasies of an egalitarian marriage being the ideal notion are really the only way to justify marriage at all for women. Thus, we’ve crafted a new ideal of marriage that furnishes women with legal and social failsafes to make what looks like a really horrible, life-long attachment to a buffoon or an abuser just palatable enough to have women believe things might work out for them. Don’t worry ladies, the egalitarian ideal, that any potential husband worth your consideration will subscribe to wholesale, provides you not only with options that will absolve you of all responsibility for his (and your own) failures, but you’ll never have to really do anything he says. The law is on your side, and the very premise of an egalitarian marriage frees you from ever having to go along with one of his half-baked life plans for the both of you. In fact, as long as you make more money than him, you’ll almost surely be doing the ‘course’ setting for the both of you.

Needless to say this is not conducive to women entertaining a default deference to men’s authority. If women’s baseline impression of men is one of incompetence, ridiculousness and distrust, and then you combine it with the fact that over a third of them wont be earning the same financially we begin to see the reasons for the decline in marriage today. If the default perception of men is one of expected incompetence, why would a woman ever want to get married?

This is kind of a quandary. In marriage, a man’s authority today only extends to this monetary wealth – there is no inherent authority associated with being male despite what feminist bleat about ‘male privilege’. Wealth enforces will, but women still seek to find ways around accepting that authority by assuming control of that wealth. This is one reason why “financial abuse” has been fashioned into a form of spousal abuse, but there are many other means of emotional control that mitigates male authority-by-wealth.

Even when a man is the primary breadwinner his means to authority in his marriage is still mitigated. A man’s provisioning for his wife and family has always been considered a ‘manly duty’. Even the most masculinity-confused, Vichy Males are still conditioned to assume providership as a masculine trait that is ‘non-toxic’ and approved by their teachers. In most Trad-Con thought a man isn’t even to be considered a “man” unless he can prove his competence in generating more resources than he needs for himself. The direction of every aspiration he has must be applied to providing for a future wife, their children, likely their (her) extended family and then extended to society. By the old set of books a man can’t even be given the title of “man” (or “a real man”) unless he can prove he’s prepared himself to be a good husband, father and community leader.

While there’s nothing inherently wrong with a strong desire to fulfill this provisioning agenda, the men who do accept this as their “manly duty” are conditioned to only see their sacrifices as their expected responsibility. They are actively discouraged from ever assuming any authority might be forthcoming in exchange for their sacrifices. Not even a man’s wealth is a guarantee of authority; certainly not if he’s been conditioned to believe that an egalitarian marriage is an ideal, much less a possibility.

And now we come full circle – the promulgation of an egalitarian ideal in marriage, in gender equity, in the retribution and restitution that feminism is based on, all of this and more has the latent purpose of stripping men of any concept of authority, while enforcing the ideal of male responsibility. In The Second Set of Books I made the case that most (Beta) men today live by, or would like to live by, an old social contract that on the surface seems noble. They believe in an anachronism that promises them that honor, duty, chivalry and a default respect of women will, sooner or later, be appreciated by a woman with the “quality” enough to appreciate it and show that appreciation by accepting him for her intimate attentions. Only later do they come to realize that their dedication to that anachronism is misplaced and the exchange of duty for authority is not only erased, but he’s perceived as a “toxic” monster or a ridiculous “macho” fool for ever expecting that exchange. The world is actually playing by a second set of books that expects all of his ‘honor-bound’ beliefs are his responsibility, but nothing he sacrifices grants him any authority.

Last week I hosted a Special Edition of the Red Man Group in which we discussed whether a married man today is by default Blue Pill or Beta.

RMG_Patriarchs_Title_defaultIt’s almost impossible to broach this topic without accusations of bias or personal circumstance coloring a man’s perspective of marriage – and that’s from either side of the topic. I wasn’t endorsing marriage in this; if anything I made a case against marriage based on the same questioning of men’s authority I’ve explored in this essay. By today’s standards, marriage is far too dicey a prospect for me to ever advocate for. But how far are we willing to take this abandoning of dominance hierarchies in intersexual relationships? I recently got into a debate as to whether monogamous relationships – outside formal marriage – were even beneficial for men today. In that discussion we dissected the history of monogamy and in human relations it’s at least somewhat accepted that monogamy and two-parent investment in offspring was a dynamic that’s been beneficial to our own and some other species. I think that in the past, when social circumstance was different, the concept of monogamy and the institution of marriage were instrumental in our advancement and largely beneficial. All that’s changed now and much of the second set of books I referred to in this essay is predicated on an egalitarianism that has erased male authority and placed it on the shoulders of women who are ill-equipped (and honestly not wanting) to use that authority.

This last sentence here is going to seem like heresy to those invested in blank-slate, egalitarian equalism and fempowerment, but the truth is evident and unignorable that an evolved patriarchal authority has progressed us to an age where we’ve become prosperous enough to entertain thoughts of abandoning it. Stripping men of authority while still expecting a default, and total, responsibility is a really good summation of the two sets of books – the conflict between the old and the new social contract. And yes, I’m aware of the all the arguments that this state of disempowering men is by some political design. Destabilizing the family starts with delegitimizing male authority and confusing generations of men about the aspects of masculinity. Doubt and self-loathing are key in men policing other men for presumptions of authority. It’s crabs in the bucket – when one man presumes authority there need to be ten more to pull him back down into confusion and doubt.

So where do we go with this from here? Even the most ‘Con’ of Trad-Con women will still default to their fempowerment conditioning when presented with a default male authority they are supposed to follow. Can a man be a leader in his own home anymore? MGTOWs will tell you no, and they’d be right. You can’t out-Alpha the state. But the state is still comprised of men and women with their own preconceptions and belief-sets. Our evolved firmware still predisposes us to conventional gender roles, and that predisposition is also one of women expecting  male competence, decisiveness and dominance. Women still want a man to follow in spite of their conditioning to distrust men’s competence. Maybe a new form of monogamy is in order. Egalitarianism is a dead end, it only defaults to 100% female authority and 100% male responsibility. But perhaps at some point, when things get so bad that women are forced to take a chance on the men they think are potential buffoons and abusers, a new kind of “marriage” can come out of the morass that egalitarianism has made of marriage.

How do we get back to a state of male authority based on a woman’s trust of her husband? I would like to believe I have this with my wife today, but I know that this is tenuous from the perspective of true, actionable authority. I once came down hard on a pastor who was advising the women of his congregation to “allow” their husbands to lead them. He was basically asking the women to stand down and trust God that their husbands we’re actually worthy of their trust. He didn’t know it, but his entire premise stemmed from women already acknowledging that they had ultimate authority over their husband as a given. Most pastors are pussy-whipped, so this default authority is usually presumed as a sexual threat-point women will exercise over their husbands. What he didn’t understand was that women’s authority is his default for a much deeper, more socially expansive reason. So even to ask women to allow their husbands to exercise ‘headship’ is ludicrous – it’s something even those women have no power to do because the presumption of authority is always in their favor. They can’t allow their men authority over them because the social paradigm they live in wont allow them to allow it.

Primordial Archetypes

This morning I was made aware of another example of open Hypergamy. A Russian Alpha Widow admitted to her duplicity in switching her Beta husband’s sperm with that of her ex lover’s in her IVF insemination. Now, at the risk of throwing red meat to the wolves here, I wanted to dissect this situation a bit to explain a larger concept I’ve been considering lately. It would be enough to use this situation as one more example of women’s prime directive – Hypergamy before all else – but, there’s more involved here that illustrates the sociological reach that Hypergamy has for women.

You see, Yana Anokhina, 38, couldn’t have pulled off her deception of Maxim Anokhin without enlisting the aid of Dr. Liya Kazaryan and her staff in swapping out his sperm for that of Yana’s former lover; the Alpha for whom she was widowed’. I’m not entirely sure that her former lover (now her current relationship) was aware of the swap, but there’s no question about Yana’s motives.

Ms Anokhina has not spoken about the swap but reports say she wanted the father of her baby to be the man she loved – not her husband.

‘It was found out during the investigation in court that Maxim’s wife Yana was the one who initiated the process of replacing her husband’s biological material,’ reported Vesti.

‘Allegedly, she wanted to give birth to a child by a man with whom she was in love, and her husband was the one who paid the costs.’

So this isn’t just as simple as she got knocked up by her Alpha lover and tricked her Beta husband into believing the inseminated sperm was his own. She had to actually go to the trouble of collecting two samples of sperm, convincing the IVF clinic’s doctor and staff into making the swap (and then withholding the truth from the father) and then carrying the pregnancy to term and keeping her husband ignorant of the ruse for a year. This may seem like the deviousness of a particular woman, but remember, she had to enlist the confidence of Dr. Kazaryan and other clinicians (I presume also female).

And she does all this with a laugh.

I’ve written quite a bit on what I call the Sisterhood Über Alles and this is one more example of how that collective female consciousness intuitively understands and both consciously and unconsciously promotes the interests of the Feminine Imperative – even for unfamiliar, anonymous women.

Now you might say, “Well Rollo, this is just one horrible example of a few women who got in cahoots to deceive a hapless Beta chump. Not all women are like this.” Or I’m sure the more morally conscious of ‘red pill women’ would simply point out that they would never do such a thing and convince us that ‘quality women’ regularly police their own Hypergamous impulses – these Russian women just lack their moral superiority. Well, be that as it may, it’s not too difficult to find online forums dedicated to women collaborating with other women in order to trick a man into marrying a woman via false pregnancy claims. In fact there’s a lucrative black market for positive pregnancy tests sold to women wanting to press their boyfriends into a marriage commitment by way of a false-positive pregnancy scare.

The fact behind all this still remains – women evolved for a subconscious, collective duplicity when it comes to optimizing on Hypergamy.

We can see this in popular culture; a culture defined by the Feminine Imperative now. Dalrock once said we have replaced the monogamous marriage model of child rearing with the child support model of child rearing today. I believe he’s right, but how is that child support model effected today and how doe it align with women’s evolved, instinctual predilections?

Humankind evolved from small tribal collectives, but in each collective there were commonalities of behaviors that developed similarly to solve various personal and collective (tribal) problems. For instance, an instinctive (unlearned) fear of snakes or spiders in women is an evolved part of humankind’s collective mental firmware. A small boys natural propensity to throw an object with strength and accuracy might be another example.

How women interact today in what I call the Sisterhood is a gestalt of the various instinctive behaviors that the women of our tribal ancestors developed to aid them in collective support as well as ensuring long-term security in reproduction. In other words, women evolved to do exactly what Dr. Kazaryan did, and so many other women in various “trick him into marrying you” forums do, to enable another woman’s sexual strategy. From an evolutionary perspective it follows that women who aided their ‘sisters’ in Hypergamy would themselves be aided and insure that this archetypal behavior became a characteristic of women’s collectivist nature.

I once watched a video of some daytime women’s talk show that centered on how women could justifiably trap a man into commitment by essentially lying to him about a faked pregnancy. I apologize for not having a link to it here, but while I was looking for it on YouTube I was inundated with videos of shows on this topic – I literally couldn’t find the one I was thinking of because there were so many returns. Watching this show I was hit by just how many women in the audience rallied behind the women doing the ‘trapping’ and the myriad justifications offered to allay any feelings of guilt, remorse or doubts about having a child.

This is particularly emphasized if the ‘father’ in question fulfills an ideal of women’s collective Hypergamy. To the collective hivemind of women, a woman is, by nature, entitled to a child with the most perfect father (high SMV) she can attract. Remember, shows and online forums like this are only small representative examples of that global Hypergamous archetypal expectation and the support women offer each other to optimize Hypergamy. I’ve stated before the the Sisterhood Über Alles (above all) transcends all considerations of tribe, race, religion and even political stripe. All women are part of ‘team woman‘ before any other affiliation; this is how the Feminine Imperative has remained a social influence since our hunter/gatherer beginnings. As we’ve progressed from small tribalist beginnings to larger collectives, to nations and now to globalism, this female collectivism has expanded to encompass the totality of womankind.

Love Me Vampire, Fuck Me Werewolf

Anyone who’s been reading my work for a while is probably scratching their heads as to why I’m referring to the concept of ‘archetypes’ here. As most of my readers know, I’ve never been a fan of Carl Jung. I’ve written about why this is a few times and I’ll probably write a more comprehensive essay about it in the coming year, but suffice to say that while Jung might be synonymous with the new agey metaphysical concept of archetypes, it was from anthropology that he lifted the term and that’s the basic reference I’m using here. That said, I don’t necessarily disagree with Jungian archetypes, it’s at the point where the concept takes on metaphysical aspects that I part ways with them.

However, the idea of archetypes is necessary to explain the last bit of the puzzle here, because it’s my belief that a primordial understanding of Hypergamy is part of our collective consciousness and unconsciousness. I say collective consciousness because since the time of the Sexual Revolution our global understanding of intersexual dynamics has become part of our social discourse. When I refer to something like Open Hypergamy I’m talking about the almost triumphant, open embrace of women’s sexual strategy. The generations that came after the Sexual Revolution scarcely remember that there was a time when intersexual truths we take for granted now weren’t something that was discussed in polite conversation. Hypergamy, while unconsciously understood, was secretive. A woman who other women called a ‘gold digger’ was disparaged by women not on moral grounds, but rather because she was open about the sexual strategy all women employ and they’d rather be kept secret so as to use it effectively.

In 2018 it’s almost quaint to think that women would be coy about Hypergamy. With the advent of the internet it became impossible for women to keep Hypergamy concealed, and really, why would they care to in an age when the necessary provisioning-side of Hypergamy is veritably insured? But it wasn’t always so obvious. Up until the mid 1960s the understanding of Hypergamy was an unconscious knowledge. Certainly it was discussed and written about by men contemplating the duplicitous nature of women. Ancient religious texts are rife with proverbs warning against the nature of women, so the basics of Hypergamy were something our tribal ancestors we’re well aware of.

I received this Tweet from a reader a few days ago:

This guy’s ‘revelation’ prompted me to consider the primordial understanding we have of Hypergamy. I’ve read dozens of articles by, and listened to dozens more interviews of, ‘popular psychologists’ who explain the commonalities of our classic human stories and myths. I got into this topic in Storytelling. The basic premise is that our common evolution has led to common themes in all human stories. The same elements and the same character archetypes pursue the same motives from culture to culture. Yet all of these commonalities are centered on similar aspects of our evolved mental firmware. The hero, the villain, good vs. evil, the wise old sage, the beautiful damsel to be saved, ect. are all founded on common human development. They are semi-conscious expressions of what our evolution has embedded in our mental firmware.

Now, what if I told you that the reality of women’s Hypergamous nature is also a part of that collective consciousness?

My theory is this: human beings have an innate understanding of the Alpha Seed – Beta Need nature of intersexual dynamics. On some level of consciousness we know, we feel, that it’s true, how it functions and why does. As a result, social institutions (religion and familial) created moral strictures around this unconscious knowledge to buffer against the worst effects of it on society. Only after the Sexual Revolution and men ceding virtually unilateral control of Hypergamy to women did these strictures change.

The concepts of men who represent Alpha Fucks and Beta Bucks are similarly part of this instinctual understanding of Hypergamy. These too are archetypes, but more so, they form the basis of more complex male archetypes (love me Vampire, fuck me Werewolf). They are the men women want to fuck and the men women want to be provided for by. And we can trace the root of these archetypes through our evolution and even the evolution of other primates. These Hypergamous archetypes then manifest themselves in our era-specific, cultural specific, stories, narratives, mythology, etc.

A Sense of Ownership

When I was studying behavioral psychology there was a point when I came across this phenomenon called the Endowment Effect. A friend showed me this video recently and it reminded me of when I’d studied it.

It’s really fascinating how early our sense of ownership develops. There is a school of thought (one I happen to agree with) that this need for ownership is an innate part of out psychological firmware – it’s something we’re born with. We value things more highly once we believe we own something. It makes perfect sense that this would a selected-for part of our evolution. Individuals that possessed this Endowment Effect, theoretically, might have been more adaptable to their surroundings by having something on hand that would aid in their survival at the cost of a competitor. For early man this was likely to be physical tools, but this Endowment Effect would also extend to our progeny and long-term female partners – more on this later.

By extension, our belongings literally become a part of us. This is observable even on a neurological level. Furthermore, our belongings have an essence that becomes unique to us. In other words, we wont settle for (even exact) imitations of our stuff even when they are exact duplicates.

As you might expect from a TED video, the bias towards making this ownership dynamic one of being a bug, rather of a feature, of human development is evident. The new-agey narrative goes like this – if we’re ever to reach the utopian state of egalitarian equalism the Village would have us believe in, we need to somehow unlearn this innate Endowment Effect we evolved to hold. This anti-materialist sentiment is part of a larger socialist/collectivist message that seeks to disempower us by convincing us that this connection to our things is innately bad. Issues of socialism, communism, collectivism, capitalism, etc. are beyond the scope of this blog, but it’s important to consider the drive behind this ‘anti-materialism’ push and how it affects our sense of ownership in intersexual dynamics.

I think it’s interesting that we have a part of our psyches that evolved for ownership; a part of our nature that is decidedly unegalitarian.

If you’re ever read Dawkin’s book, The Selfish Gene, you kind of get a clearer picture of it. Selfish, self-concerned, organisms tend to survive better than overly altruistic or egalitarian ones. Now before you tell me, “On no Rollo, Bonobos are the peacenik, free loving hippy example of egalitarianism in the wild” have a read of The Naked Bonobo and you’ll understand how deliberately false that impression is. If anything Bonobos are far better examples of the more visceral side of Hypergamy in humans. Self-interest is the driver of a great many survival instincts and adaptations in all animals.

Getting back to humans here, combine that evolved, adaptive, selfishness with a hindbrain level, intrinsic sense for ownership – one in which we feel as if it has a direct connection to ourselves – and you can see what social constructivists and equalitarians are trying to undo in humans. If you watch today’s video you’ll better understand this deep connection we have with the things we, selfishly, consider our own. There is a neurological connection between our sense of self and our things.

I’ve mentioned the concept of ego-investment in our belief systems many times throughout my past essays. Briefly, ego-investment is phenomenon of being so intrinsically connected with our beliefs and ideologies that they become part of our personalities. So, to attack the belief is to, literally, attack the person. In a similar fashion the connections we apply to our things also become (to varying degrees) part of who we are. In essence we invest our egos into the things we consider ours – and the greater the effort, cost or the applied significance involved in getting those things the greater the injury is to the self when they are lost, destroyed, damaged or stolen.

In the video there is also a mention of how original items are more valued than an exact copy of those items. Again, this is part of the evolutionary side of humans investing their egos into those things. There is a limbic level need to know that these items are our things because only those things somehow contain the essence of us. Also in the video it’s postulated that the higher price of common items owned by celebrities we admire are a cost we’re willing to pay because we believe part of that celebrity’s essence is somehow contained in that item.

Why is it that we evolved to place such importance in knowing that some thing is ours, and only that thing is ours? Why do we, sometimes obsessively, need to imbue that thing with the essence of us? Why is this (apparently) part of our evolved mental firmware?

The Need to Know

I’m going to speculate here a bit. I think a strong argument can be made for men’s intrinsic need to verify his own paternity being linked to the Endowment Effect. In fact, I’d suggest that this ownership need can extend to not only a man’s children, but also to the women (even potential women) in his life. This isn’t to say women didn’t also evolve this sense – women display the Endowment Effect as much as men – but I’m going to approach this from the male side for the moment.

The video refers to this compulsive need to verify the authenticity of a thing as ‘magical thinking’, but is it really so magical? I think the writer and researcher would have us think this dynamic is silly because it’s ‘just a thing’ right? We shouldn’t place such a high degree of importance on a bicycle or an old guitar. That’s just vulgar materialism, right? Granted, some things, heirlooms maybe, can have sentimental value, but ultimately even those might well be replaceable too. It shouldn’t be so important to know something is magically your own.

Unless the thing that’s your own is your only shot at passing something of yourself into the future.

The butter knife that Elvis used to spread peanut butter on his peanut butter and banana sandwiches could be anything you can find at Walmart, but if his ‘essence‘ was in someway invested in that knife (and anyone cared to know about it) that part of Elvis might go on into perpetuity. That seems like childish magical thinking until you realize that the only part of the average person’s essence that might actually do this is their children. And until just recently, evolutionarily speaking, there wasn’t any completely dependable way to know if a man was 100% invested in his own ‘things’ – his progeny. His kids would carry on his essence, so in our evolved past it made sense to be obsessive-compulsive about the things that we’re one’s own.

As I stated, women also exhibit this effect as well, and I’d argue for much of the same reasons. Though, in none of the research related in this video was this Endowment Effect controlled for by sex – at least none that I’m aware of. Again, this is conjecture, but I would think that with the intrinsic certainty a woman has in knowing a child is her own, and the collectivist communal nature of women in hunter-gatherer society from which we developed, it might be that women place a higher ‘endowed’ value on different things than men do. I think this effect may be more pronounced in an era where women are almost unilaterally in control of Hypergamy.

I recently saw a video of a fertility doctor who had either used his own sperm to fertilize women’s eggs, or completely random samples to father about 40 children. The women, the children (mostly female) were absolutely aghast that he was their father or some donor who they would never know had contributed to half their DNA. The idea that the selection and control of Hypergamy was taken from them was worthy of the death penalty. Yet this is exactly the control we expect men to relinquish in this age. We will pat men on the back for abandoning their evolved instinct to ascertain paternity. We’ll tell a man he’s a hero for wifing up a single mother and “stepping up to be a father” to a child he didn’t sire and at the same time pretend that father’s are superfluous. We’ll change ‘Father’s Day’ to ‘Special Person’s Day’ and tell men they’re insecure in their masculinity for preferring a son or daughter of his own – but try to remove that control from a woman, try to tell her that Hypergamous choice wasn’t hers to make and it’s tantamount to rape.

“She was never yours, it was just your turn.”

I think it was my fellow Red Man Group friend Donovan Sharpe who coined this phrase. I might be wrong. I’ve read this around the usual Red Pill Reddit subs and other manosphere forums, but it wasn’t until last month (July) when I read yet one more story about a husband whose wife was leaving him and was in the process of Zeroing him out when he decided to kill her, their three kids and then himself. You can read the Twitter reaction to this here:

Naturally women were appalled at the deaths of the wife and kids, as they should be. Pre-divorce women will prep months in advance for their new singleness. Often they’ll check out of the marriage and live without any real connection to their, usually Beta, Blue Pill conditioned, husband who languishes in this Blue Pill hell for the duration it takes his wife to establish a new mental persona and finds a way to exit the marriage. She’s already gone from the marriage, but the typical Blue Pill husband believes that he is the source of her discontent and resorts to anything he can to ‘keep things fresh’ or ‘rekindle the old flame’ that a feminine-primary popular culture tells him should be his responsibility. Unfortunately, this guy’s situation is typical of middle aged men today, and I honestly believe is the source that drives suicides and murder-suicides in this demographic. This man was going to be Zeroed Out and he knew it was coming.

That’s when I thought, ‘Was this guy’s turn with her just over?’ Was it as simple as that? If you read this couple’s story there wasn’t a history of him losing his mind. If anything Matthew Edwards was a pretty dedicated and invested father. No history of depression, suicidal tendencies or abuse; just another average frustrated chump who built a life for himself likely based on his Blue Pill conditioning.

But his turn was over and he likely believed the soul-mate myth. How was he supposed to live with out her?

The fem-stream media offers up their standard pablum – “Misogynistic society teaches men that they’re entitled to women’s bodies. Men need to be taught that they don’t own women.” or something similar that goes entirely against a man’s evolved Endowment Effect. What exactly does a man get to think is his own if not his family? When a woman finds out that her Hypergamous choice was made for her by a fertility clinic doctor rather than herself they’re out for blood – again, rightfully so. Then why are we surprised that men, particularly men in Matthew Edwards demographic, resort to murder and suicide when faced with losing everything they’ve invested themselves in.

Now this week we see another, almost identical, tragedy in Colorado this week.

And once again we have what looks like another guy being Zeroed out and another quadruple homicide. How man more of these murder-suicides (or just murders in this case) is it going to take before we collectively see the commonalities in all of them?

I had a conversation with several women in the wake of this latest tragedy and every one of them couldn’t wrap their head around why the guy would kill his kids? They could understand why he might kill his wife – the assumption being her unborn child was sired by guy who wasn’t him – but not his kids. I think this is interesting in the light of how men and women approach paternity/maternity and the Endowment Effect. The best answer I could come up with is that a man doesn’t want that part of him to go on into the future without him. The idea that his kids bear some of his essence and he would rather erase that essence entirely than live or kill himself with the knowledge that his children wouldn’t have him in their lives. Killing a wife might be the result of an uncontrolled rage, but killing your kids takes premeditation – there has to be some point to the act, some reasoning (corrupted as it may be) that made sense to him.

The Strategic Pluralism Theory is from a research study by Dr. Martie Haselton:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

From a woman’s perspective, the ideal is to attract a partner who confers both long-term investment benefits and genetic benefits. Not all women, however, will be able to attract long-term investing mates who also display heritable fitness cues. Consequently, women face trade-offs in choosing mates because they may be forced to choose between males displaying fitness indicators or those who will assist in offspring care and be good long-term mates (Gangestad & Simpson, 2000).

The commonalities in every one of these murder-suicides is a Blue Pill conditioned, Beta husband who by all indications was playing by the First Set of Books. By all indications these men would fit into the second type of man mention in Strategic Pluralism Theory – they did everything right, they played by the rules, they did their best to invest themselves in their mates and offspring and likely believed they’d earned some Relational Equity from it. But then, their turn was over with their wives. For whatever reason they were faced with a complete loss, a Zeroing Out, of everything they believed they owned. The things they invested so much of their lives in, the things they worked so hard for, the things that retained his ‘essence’, the things they invested their egos in were all being taken away from them. When faced with such a reality men tend to look at only two options; remake and rebuild what they had in the knowledge that this too might be taken from them, or they can simply erase all themselves and all the ‘things’ they were attached too.

The Myth of the Alpha Female

On last Saturday’s Red Man Group we took a call from a woman who has apparently just discovered the “red pill school of thought” and looked up what ever convoluted definitions she could find from the ‘normie web’ to better understand it. For context, the whole exchange began around the 2:04:00 mark here, but the bit I want to dissect I’ve cued up to 2:09 in the above video. The Red Pill as a praxeology is often something most uninitiated people don’t have the patience to really want to understand. So when they’re confronted with a Red Pill truth that conflicts with some ego-invested belief they often just resort to what I call “point and sputter” – they spit out some school yard taunt, tell you how unbelievable it is anyone could ever believe such a thing in this day and then move along to whatever ideological site they’re comforted by.

Credit where it’s due, this woman (and I apologize for not getting her name) at the very least was prompted to ask some questions about how we come to whatever misattributed ideas she read were what it is we think. Listen to the whole exchange for context. In the beginning I was asked the standard “what do you tel your daughter about all of this?” as if this is going to somehow shame me back down to earth, but the part she was most distraught over was the idea that “women are only valuable for what they look like”.

My response to her was based on an essay I wrote 4 years ago titled Separating Values. In that piece I tried to outline how women today have trouble separating their sexual market value from their self-perceived personal worth:

Conflating Values

One of the major problems women have, and more than even some red pill men have, is the conflation of sexual market value with their intrinsic personal value as a human being.

It needs to be emphasized that while personal value is influential in sexual market value, SMV is distinct from your value as a human being. I’m stressing this because, in the age Disney Princess empowerment, this conflation of the two has become a go-to social convention; and not just for women.

What [Robin] Korth suffers from is presuming her personal value is her sexual market value.

It’s disruptive to her self-perceptions and ego-investments when that presumption is challenged by a man who doesn’t want to fuck her for reasons based on the intrinsic value she believes she’s entitled to by virtue of maturity and imaginings of self-sufficiency. Just as women aren’t aroused by men’s own self-concepts of virtuousness and aspirations of higher purpose, men aren’t aroused by whatever ephemeral self-perceptions a woman may have.

Listening to this woman’s concerns, it’s a fairly common refutation and one we come to expect from a mindset that presumes men callously objectify women out of hand, or due to their being taught to be so by a chauvinistic toxic masculinity. Women cling to this because it sounds right and reinforces the victimhood narrative that defines the collective identity of the Sisterhood. So when they read it or see it openly embraced, or spoken about men in a positive context it’s confirmation of an offense they want to believe is endemic in men. Thus, we get the “literally shaking”, sound of a quavering voice.

However, all of this gets in the way of women really understanding that they’ve been conditioned to conflate their personal worth with their sexual market value. As I mentioned in my response, a woman can be a wonderful humanitarian, a great mother, the CEO of a Fortune 500 company or someone who adds value to the depth and breadth of humankind, but it won’t make her look any better in a bikini. And that is where sexual market value starts for women when it comes to men’s arousal and attraction. For as long as I’ve been writing this blog I’ve tried to explain this in as simple a way as possible; men and women are different. Part of our differences is that what constitutes sexual market value for one sex is not an equal evaluation for the other. For as much as the equalist mindset pervades our social consciousness, the reality is men and women are different in many fundamental ways.

One reason Red Pill awareness in men gets vilified by women is because it nakedly exposes, discusses and develops sexual and life strategies around some very Darwinistic and unflattering realities of intersexual dynamics based on those differences. But exposing these differences is only offensive to this social order because there is a presumption of a blank-slate equalism that’s been embedded into every aspect of our gender understanding for almost 70 years now. This offensiveness is less about the actual nuts and bolts of evolution, biology and psychological differences between men and women, but more so it’s about the ego-invested idea that men and women should be blank-slate, functional equals in all respects. Even this presumption is a horse-shit cover story for the latent purpose of feminism floating the lie of “equality” – fundamentally disempowering men so women can aspire to be their masters in various ways.

The woman from our discussion expressed this barely containable angst that men only value her as a sexual object, and it’s important to suss out the reasoning for this confusion and rage. As I mentioned, the problem women have is an inability to separate their sexual market value from their personal value a ‘basic human being‘. A quote I’m known for is “virtue is anti-seductive.” No guy ‘virtues’ a woman into bed, and while I get push back for devaluing the importance of virtue occasionally, what I don’t get is any disagreement from men or women on that point. Virtue, intelligence, honor, duty, wisdom and any number of other esoteric features that would make a man a terrific human being do nothing (or sometimes work against him) for his raw visceral sexuality that women are aroused by. For men, however, these traits and many more will definitely add to his attractiveness as a long term prospect for women.

In men, affluence, status, intelligence, improvisation, creativity, ambition, drive, perseverance, humor, positive-conventional masculinity, and many more aspects make this man an attractive choice for a long term relationship with women. These are attributes that contribute to a man’s sexual market value, but they are incomplete without a raw, visceral physical component. Hypergamy serves two masters, Alpha seed and Beta need – and as such it hates the one and loves the other depending on what a woman’s most pressing necessity happens to be at that point in her life. Women have an innate, limbic understanding of what makes a man a complete package – a great catch.

Where this and most other women fail is that their own Fempowerment conditioning teaches them that what makes a man attractive, what makes his SMV appealing to women must necessarily be what makes for her own personal value and sexual market value. The reason this woman is shaking here is because this conditioning has convinced her and generations of women to build a life predicated on a fallacy: What makes her a “good person” should necessarily make her attractive and arousing to men. This is a great falsehood that is the root of many of the gender conflicts and misunderstandings we see around us today.

Gendered Differences in Attraction

The things that make a woman’s sexual market value high are not the same things make her sense of personal worth high. Yet, this is exactly what the Feminine Imperative conditions women to believe and seeks to shame men for not complying with this fallacy. When men opt for younger, hotter, tighter at all ages of their own maturity, the visceral message is clear – it makes no difference what a woman’s personal value is when it comes to sexual valuation. Where women fall short is they presume that men cannot appreciate women for anything but their sexual value.

This is an interesting dynamic since the Imperative teaches women never to implicitly do anything for a man.

The prime directive of feminism for the past 50 years has been founded on women striving to achieve the ideal of the Strong Independent Woman® (SIW). This SIW ideal is the carrot that gets the mules to pull the cart. That ideal is never fully attainable because if it were it would make an end state for feminism a realizable goal rather than the self-perpetuating social mechanism it is. The SIW ideal is intentionally ambiguous, but the concept is based on selling women the idea that they can not only “have it all” but they can be it all too. The ‘independence’ feminism sells predicated on being a self-sustaining, self-satisfying, autonomous ‘thing’ that doesn’t need for anything. A woman is every bit as good a feminine role model as she is a masculine one, ergo, she has no need for men beyond the physical aspect. In fact, an independence from men, from any form of dependency on men, has been part of the feminist charter since Seneca Falls in 1848.

From a Red Pill perspective, and in my opinion, this independence from men has been the single most damaging aspect of feminism in its history. Men and women evolved to be complements to the other and in evolutionary terms are far stronger together than apart. Each compensates for the one’s innate weaknesses with the other’s innate strengths. Feminism preaches two lies in this respect – the first being that a woman can “have it all”, but also she can be an autonomous being with no intrinsic needs beyond what she can provide for or address herself. The lie is that she “don’t need no man” when a hundred thousand years of evolution says different. Men and women need each other, but it’s feminism that’s selling the lie that they don’t.

The ironic part about this socialized lie is that in emancipating women from the ‘dependency’ of men feminism has founded the basis of ‘having it all’ on how closely a woman can emulate a man. The definition of a successful Strong Independent Woman is how closely she can replicate the success of men. This ideal for SIW success is based on a masculine ideal. As feminism has refocused women’s goals on these masculine ideals it has systematically altered the definition of femininity to align with its ideal of ‘success’.

The Myth of the Alpha Female

As part of that new masculine ideal of female success, along came the concept of the Alpha Female. I’ve read dozens of articles about this fantasy creature; how she’s a boss who takes no shit and turns companies around from the brink of bankruptcy by virtue of being female. A woman of the future who emulates and exceeds the successes of any apex-male CEO of those sexist Fortune 500 companies. Even if she’s not a high powered exec, the match (literally) of any man, women still love to imagine themselves in this “alpha” role in their own little worlds.

“I’m an Alpha Female, and maybe I’m not a jet setter, but I’m a Type A personality and as such I’m headstrong, a go-getter woman who knows what she wants.”

This sloganized mental model is part of the new Strong Independent Woman® costume that feminism is selling to women today.

If you’re a woman who’s bought into the Confidence Porn narrative that’s so popular today, allow me to ruin that image for you. There is no such thing as an “alpha” female – at least not in the respect of the idealistic Fempowered fantasy you think applies to you. The Feminine Imperative likes to convince women that they are ‘Alpha’ using that same masculine model definitions I detailed above here. The Strong Independent Woman meme only holds up insofar as it emulates masculine success and a masculine defined concept of ‘Alpha’. By this definition every woman has a potential to be an ‘alpha’ female in her own little way. Like I said, the Confidence Porn women gobble up is so tasty because it’s so achievable – all you have to do is cop the “I’m the boss, I’m a Type A person” attitude, put some foam inserts in the shoulders of your ‘power suit’ and you too can be Alpha because you say so and you walk the same walk as an Alpha Male.

The push for female-primacy has conditioned generations of women to expect an entitled, default respect, and a deference to their authority from men. They’re told at every opportunity from the time they’re 5 years old that they can do anything, have it all, be it all, and they’re the “natural leaders of the future”. By extension this leads women to the Alpha Female trope.

Ironically, the same people who love to ridicule the idea of ‘Alpha Males’ completely accept the concept of an Alpha Female. They’ll make funny videos ridiculing the Red Pill for using ‘alpha’ as a referential term – “These jokers think they’re wolves or Silver Back Gorillas, hur hur!” – but they’ll eagerly embrace the idea of an ‘alpha’ female. That conditioned deference of the feminine makes it believable; and they like the idea that identifying with women’s delusions of empowerment might get them laid.

Attribution Bias Error

The error that women and feminism make in the ‘Alpha Female’ respect is an attribution bias error. Women are conditioned to believe that if they value the aspects of what makes men attractive, what makes them a good pairing, that men must also value those traits in women. If status, power, social proof, affluence, careerism, drive, etc. is what gets them hot for men (in the long term) then possessing those traits themselves must also be attractive in the reverse. Unfortunately for women, they’re painfully (but slowly) learning that men and women are in fact different and the lie of egalitarian equalism has essentially cost them a future with a husband, children and family living.

In order to counter this harsh reality an industry in biotech egg-freezing has sprung up around the very real female insecurity that these confident Alpha Women wont find a suitable man to start a family with now that they are well past the Wall. Feminine-primary society is capitalizing on this fear.

But the reverse is true; men’s sexual selection criteria is far more simplistic than women’s. From an evolved, naturalist perspective men select women based on looks and sexual availability – and on a subconscious level women know this, yet they rationalize that men should be interested in their coequal professionalism, status and any number of intrinsic qualities they believe they possess. The root of this misunderstanding is once again the socialized lie of egalitarian, blank-slate equalism. Only now women expect that if they invest themselves in the same pursuits as Alpha men that this should compensate for their lack of physical appeal. If men and women are functional equals what defines male dominance should also define female dominance. Evolution says differently.

The woman on the left (Reneé Sommerfield) is the true Alpha female by the standards of evolutionary realities. The woman on the right (Sheryl Sandberg) is what our gynocentric social order would have men believe should be considered an ‘alpha’ female. This is the conflict that’s at the heart of so many manufactured crises of attraction for women and the failure of their long-term plans to have a family.

The Alpha Female is really the woman who best embodies what men’s evolved, biological imperatives determine what makes her an attractive breeding and long-term mate choice. Men’s criteria is very simple; fitness, youth, assertive sexuality, playfulness, conventional femininity and genuine desire to please him. Beyond this, submission, respect, nurturing (potential mothering qualities), a natural deference to male authority, humility, admiration and an unobligated desire to recognize that man as her complementary partner are just some of the long-term attributes that make a woman someone a man might want to invest himself in a family with.

Unfortunately all of this criteria is counter to the message ‘alpha‘ Females are taught are valuable today. They are taught that anything a woman might do for the expressed pleasure of a man is anathema to the Strong Independent Woman® meme. The presumption is that a desire to meet any of this criteria is a failure on the part of a woman who demands to be the ‘equal’ of a man. Even acknowledging the innate, complementary natures of men and women is an affront to the equalist narrative. Furthermore, any man who would base (much less express) his own decision making criteria as such is shamed via social conventions. The narrative is that he must be needy, or threatened by a “strong woman” or he must want this woman to be his Mommy substitute. All of this is a social mechanic meant to force fit that natural complementary criteria into the box of egalitarian equalism.

Value Added

I don’t write for a female readership per se. In fact, I don’t really direct my writing towards any audience, but in this instance I want to end here with a message for my female readers. Take this message to the bank: the sexes evolved to be complementary to each other, not adversarial. But that adversarial feeling you get when you read me describing some unflattering aspect of female nature is the product of your own Blue Pill conditioning that’s taught you the lie of egalitarianism-as-female-empowerment. If you truly want to ‘empower‘ yourselves set aside your self-importance, look inside yourselves and ask this question –

What is it about me that a man would find attractive from a naturalistic perspective?

What do I possess that a man would truly believe is Value Added?

That may feel a bit counterintuitive to you, but understand that the reason this introspection is alien or offensive to you is because you’ve been conditioned to believe that your masculine qualities are what men should find attractive about you. You turn this offense back on men and make it their fault for not finding your ‘alpha femaleness’ the root of their attraction to you. Is the idea of changing yourself, to add value to your package, for the pleasure of a man a source of anger for you? Why is that?

I see far too many otherwise beautiful women who destroy themselves on the lie of the ‘alpha’ female and a never ending struggle to perfect an equalist archetype in themselves. They rail on about infantile men, or bemoan that men are afraid to ask them out, or ask “Where are all the good guys nowadays?” Understand that these efforts to shame men into finding something attractive about you based on your masculine criteria for attraction will always fail; leaving you a lonely childless middle aged wreck all because you refused to accept that you need to be someone worth marrying.

Men and women are better together than they are apart. We evolved to be complements to the other. But, feminism, the Feminine Imperative and an endemic Fempowerment culture have taught you to believe “you are enough”, you are complete, you don’t need a man because you can satisfy all of your own needs. This is the most damning lie ever perpetrated on womankind – that you can be it all – and only when it’s too late do women realize that they’ve been had.

Love and Ambition

I’m a psychotherapist working with couples, especially men who get left by their wives. I’ve studied your material for over a year now and the hypergamy stuff is dead on. I just wanted to share and maybe talk with you about the red pill rage that results — women love opportunistically yes, but many men who comment on your material are missing a component I believe. And it’s not one I’ve heard you allude to much either.. When a man isn’t pursuing his dreams and highest self, the woman oftentimes interprets that as a lack of love for her, as though continuing to stay competitive and strong in the world shows her that he is invested in the relationship. When men get lazy women actually feel discarded. The pain and the love is real – it isn’t so simple as jaded men think.. that women are blood thirsty gold digging monsters. The female design feels unloved and devalued when her man is not on fire for his own life..

I had this sent to me recently. It’s actually a pretty standard trope for Trad-Con women who want to justify their leaving a husband or having left an old lover/baby-daddy. They like to pretend they’re ‘red pill’ and so the only men who might qualify for their expired sexual market value will be Red Pill men who meet their new qualifications. One thing I’m seeing more and more of in this sub-section of the manosphere (really femosphere) is aged-out divorcé women who want to rebrand the ‘red pill’ to justify their unmarried, unpaired, state in the new sexual marketplace. As you might imagine, their solipsism gets combined with what they convert into a convenient rationale about what Red Pill men ought to be like. The lack of ‘real men’, real ‘red pill’ men is ostensibly why they’re still single – no man is actually ‘red pill’ enough to satisfy their hamstering and thus, it’s not they who have the problem, but rather the men who lack the balls to live up to those expectations.

If this sounds familiar – like maybe a feminist spouted off a version of it – you’re right. I wrote about this rationalization back in The Bitter Taste of the Red Pill:

Game-aware women – the ones who have been forcibly exhausted of all pretense of maintaing the illusion that Game is a lie – feel as though it’s owed to them, in their concession of Game’s reality, that Men should use Game to women’s benefit. Even to the last effort women still cling to the tools of a feminized acculturation;

“Yeah, OK, you got us, Game is really what women want, Hypergamy is the law of womankind, but now it’s your responsibility that you use it for the better benefit of society by molding a new breed of improved Betas to accommodate fem-centric monogamy. You owe us our security for having admitted to the grand illusion that’s kept you in thrall for so long.”

It’s an indictment of Game-aware women, and sympathizing men, that they should feel a need to delineate some aspects of Game into good camps (pro woman, pro feminized monogamy) and bad camps (manipulative, polygynous, male-centered). Even in the admission of the truth that Game has enlightened Men of, the feminine imperative still seeks to categorize the application of Game to its own end. That Men might have some means of access to their own sexual strategy is too terrible a Threat; Game must be colored good or bad as it concerns the imperatives of women and a fem-centric societal norm.

As the default, socially correct and virtuous concern, women have an easier time of this. As Game becomes increasingly more difficult to deny or misdirect for the feminine, the natural next step in accepting it becomes qualifying its acceptable uses. While hypergamy is an ugly truth, the characterization of it becomes “just how women are” – an unfortunate legacy of their evolution. However for Men, the characterizations of the harsher aspects of Game in its rawest form (contingencies for hypergamy) are dubbed “the dark arts”.

Red Pill Women – A Convenient Rationale

I wrote this back in 2012. Some of my earliest posts were about predicting exactly this phenomenon in the future. The more Red Pill aware a woman is – or I should say, the more she consciously acknowledges it – the greater the need will be to find fault in men for not living up to what they redefine as ‘red pill’ canon. The more widespread Red Pill awareness of intersexual dynamics becomes, and the more accepted it is, the more it will serve as an alibi for women trying to rebuild a life they destroyed themselves. It becomes a Red Pill man’s ‘duty’ to forgive their indiscretions and help them recover too.

Over the years Dalrock has gone into how women detonate their marriages as a result of divorce porn fantasies. I’m not sure he really dissects the aftermath of their divorces. And this is only one way in which women may find themselves single around middle age. In Preventive Medicine I detail how women go through at least to periods of crisis level Hypergamous doubt during a marriage. Women’s prerequisites for attraction (not arousal) shifts radically once she reaches the Epiphany Phase (29-31). She becomes far more compromising in terms of physicality in exchange for aspects of a man she finds desirable for long-term prospects of security. Whereas she may have only dated banged guys 1-2 inches taller than herself in her Party Years, now she’s willing to entertain the idea of banging dating a guy slightly shorter than herself so long as he has a capacity for success and provisioning for her.

This is an interesting phase to pick apart because it’s likely the first time in a woman’s life that she’s considering a relationship with a guy based on transactional sex as opposed to the prime directive of validational sex she’s been pursuing for most of her Party Years (18-26). For the first time her long-term attraction is based on different aspects of a man’s Burden of Performance.

During the Epiphany Phase a woman plays a complex game of internalized mental gymnastics. Her hindbrain understands that her sexual market value has been decaying for at least a couple of years prior to this conscious recognition of it. The enjoyment of the Party Years has to be weighed against the fact that she’s progressively losing the attention of the men she would like to have ‘enthusiastic’ validational sex with, and the necessity of a long-term security with a long-term partner. Thus, the rationalization engine kicks into overdrive. She must convince herself that the less exciting (arousing) but better provisioning guy who’s happy to have her at 30 represents the type of guy she ‘should‘ have been with all along.

This is a self-bullshitting contrivance of course, but in her mind the guy who she’s marrying or pairing long term with must be an example of a ‘good prospect’. This is when she does the self-conditioning of turning her necessity into a virtue. She was “so crazy in college, but now she’s matured and not like that anymore.” Or she’s “Getting right with God” or she’s “Learned her lesson in dating banging those Bad Boys” who’ve characterized her intimate life up until this point.

Those are the easy self-contrivances; what’s more difficult is convincing her hindbrain (that desperately wants the exciting validational sex with the Bad Boy) that the unexciting ‘Good Guy’ is really what’s best for her. This is where women like to rearrange what’s really important to them in a man.

This is the internal conflict that takes place in the Epiphany Phase, but what happens to the woman who never gets to consolidate on the ‘Good Guy’? For a variety of reasons (mostly overvalued evaluation of their SMV) more and more women find themselves ‘never marrieds’ and/or they follow the timeline in Preventive Medicine and find themselves divorced of their own doing. In either case, women still work through a similar series of self-rationalizations with respect to what they’re looking for, and what they feel they are entitled to, in a man around 38 to 45, sometimes as late as 50.

And this is where the Red Pill feeds that female entitlement schema. The logic goes like this:

If I’m a Red Pill woman and I agree with all of these Red Pill men who, despite all my misgivings, align with my (self-defined and sanitized) definition of what it means to be “red pill”, then these men owe it to me to unplug from their Blue Pill delusions and see me for the jewel in the rough that I really am.

I think the time a woman is most likely to discover she’s a “Red Pill Woman” is conveniently at the point in her life when she’s at her most necessitous. You will almost never find a girl of 22 who’d want to identify as a Trad-Con “Red Pill” woman – the incentives to do so simply don’t exist at this age. The fact that it is predominantly Traditional Conservative women who are either just pre-Wall or post-Wall, single-mothers, never married spinsters, divorcés or married-to-lesser-Betas who wish to redefine ‘Red Pill’ to use as a litmus test for the type of men they believe they’re entitled to is no coincidence.

Message to the ladies: Men don’t owe you shit. If you happen upon a man who shares your entitlement belief-set, a man willing to forgive your past indiscretions and marry you despite a ruthless marriage/divorce industrial complex arrayed against him, then thank whatever God you pray to and fuck that guy’s brains out to keep him happy, but don’t pretend it’s because either you or he is “Red Pill”. The fact that he would entertain the idea of a relationship with you disqualifies him from being “Red Pill”.

If you find yourself single, never-married at 38 and it “just never worked out for you” it’s time you look past your solipsism and find some real introspect. The problem begins and ends with you.

Love and Opportunism

Now, all that said, the ‘psychotherapist‘ who sent me this does have some legitimate points.

When a man isn’t pursuing his dreams and highest self, the woman oftentimes interprets that as a lack of love for her, as though continuing to stay competitive and strong in the world shows her that he is invested in the relationship.

First of all this is flat out false; I’ve written several posts that illustrate exactly this perspective. From Setting the Rules:

Once a woman understands the gravity and legitimacy of your purpose / passion, only then can she come to appreciate the significance of you foregoing or postponing the dictates of that purpose for her. She will never feel more important to you than when you (occasionally) lift her above that legitimate, verified purpose.

Women will never appreciate a relationship that is a Man’s greatest ambition.

That’s an old (obscure?) post I wrote some time ago, but the basic principle is that a man must be fearless in his pursuit of his passions both before and after he’s entered into some kind of committed exclusivity. In Acing the Test I point out that women tend to shit test for different things while single and when in an LTR. In a long term relationship these test are characterized by the need to quell the Hypergamous doubt that she paired with a guy who is, or has the potential for competency. In other words her Hypergamous hindbrain wants to know it made its best ‘bet’ on you.

And while that’s all fine and well, her hindbrain’s insecurity wars with the need for you to retain your ambition and your being emotionally available for her. When these two aspects come into conflict it is up to a man to retain the world, the Frame, he’s established in which she feels comfortable and yet uncomfortable enough to know he’s competent to be powerful in directing his own course in life.

When men get lazy women actually feel discarded. The pain and the love is real – it isn’t so simple as jaded men think.. that women are blood thirsty gold digging monsters. The female design feels unloved and devalued when her man is not on fire for his own life..

Again, this is a perfect illustration of the differences in the concepts men and women each independently hold when it comes to love. Men love Idealistically, women love Opportunistically and this quote spells this out in no uncertain terms – in fact it’s so ironic I’m not sure the woman relating this to me even realizes what she’s doing. Women intimately associate a man’s ambitiousness, his drive for mastery and power, his want for dominance, with her Opportunistic concept of love. She’s correct here, when men get lazy women feel discarded. However, this is because a man contenting himself with how things are and dropping all ambition confirms what her Hypergamous nature fears most – he’s really incompetent.

This is especially salient when a man trades his ambitions (assuming he had them) for a relationship with her. This reverses the Burden of Performance to her and as a result she feels unloved because her concept of love is founded on his capacity for competence. She feels unloved because opportunism defines her concept of love; and he only confirms his worthlessness by abdicating his Burden of Performance.

From Love Story:

Men are expected to perform. To be successful, to get the girl, to live a good life, men must do. Whether it’s riding wheelies down the street on your bicycle to get that cute girl’s attention or to get a doctorate degree to ensure your personal success and your future family’s, Men must perform. Women’s arousal, attraction, desire and love are rooted in that conditional performance. The degree to which that performance meets or exceeds expectations is certainly subjective, and the ease with which you can perform is also an issue, but perform you must.

A lot of this relates to the standard Mental Point of Origin conversation.

Blue Pill men are conditioned to think two things:

III. You shall make your mission, not your woman, your priority

Forget all those romantic cliches of the leading man proclaiming his undying love for the woman who completes him. Despite whatever protestations to the contrary, women do not want to be “The One” or the center of a man’s existence. They in fact want to subordinate themselves to a worthy man’s life purpose, to help him achieve that purpose with their feminine support, and to follow the path he lays out. You must respect a woman’s integrity and not lie to her that she is “your everything”. She is not your everything, and if she is, she will soon not be anymore.