Sexual Market Value

Plan B


Non-Exclusive Exclusives

I got a link back this week from another backwater blogger who was critical of my, or really a Red Pill, take on an abundance vs. scarcity mentality. I haven’t really felt a need to review Plate Theory for a while now, but ever since Holistic Game’s coffee house protests went down it seems that picking and pulling various bits from my Plate Theory series is some novelty.

I’ve been writing in the manosphere for so long now that the same predictable straw men arguments and out of context quotes have become de rigueur now. Any objective observation of women’s sexual strategy by a man is always synonymous with misogyny.

What I’ve always found entertaining about Blue Pill critics of Plate Theory is that the concept of non-exclusivity always borders on the criminal when a man suggests men ought to pursue a non-exclusive dating (and sex), yet we hold women up as empowered, prudent and/or exemplary of bucking the repression of an imaginary patriarchy when they suggest the same.

Of course the quick retort to this is that women are ‘slut shamed’ for being non-exclusive, but this is simply an old, convenient, sidestep to shame men while distracting from women’s practical sexual strategy.

As Open Hypergamy becomes more embraced among women the usefulness of drawing attention to ‘slut shaming’ actually becomes a hinderance to justifying women’s Hypergamous priorities (AFBB). When a high profile woman like Sheryl Sandberg suggests,…

“When looking for a life partner, my advice to women is date all of them: the bad boys, the cool boys, the commitment-phobic boys, the crazy boys. But do not marry them. The things that make the bad boys sexy do not make them good husbands. When it comes time to settle down, find someone who wants an equal partner. Someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home. These men exist and, trust me, over time, nothing is sexier.”

Sandberg’s epitaph here is every bit as “objectifying” as anything you’ll find in the ‘sphere, but the difference is we are expected to find her advice for assuming a state of sexual abundance practical as well as refreshingly progressive. I’ve stated this before, but it bears repeating that as women more proudly, openly, embrace the uglier aspects of Hypergamy it will be women who will prove the validity of Red Pill awareness far better than men could. Sample from the largest available pool of prospective sexual experience (Alpha Fucks) and presume that an ‘equal partner’ (Beta Bucks) provisioner will make himself readily available to you when can no longer reliably attract the men who represent your sexual priorities.

I covered this in Plate Theory V: Lady’s Game; the natural extension of women’s sexual strategy is, at least practically, best served from a presumption of abundance. And as such we also find that the vast majority of feminine-primary social conventions center on facilitating this presumption of abundance for women. Pop culture, social media and a feminine-primary social narrative fosters an over-inflated SMV and an exaggerated sense of self-worth for women, but functionally it convinces women that they can perpetuate a condition of abundance with regard to their sexual viability almost indefinitely.

Even in a condition of committed monogamy that background sense of sexual abundance simmers in women’s subconscious. We laud women with the guts to pursue that abundance after divorce or even reward them with popularity and movie opportunities when they write books about pursuing it while married. Either that or we pat them on the back for their ability to continually move the goalposts and convince themselves and others that spinsterhood is a goal state they sought to achieve their entire lives.

In all of these instances, whether legitimate or not, there is an impression that women can perpetuate a condition of abundance for themselves – and often far past their true sexual market viability. One reason I draw the ire of many a Blue Pill male and women is because my breakdown of the predictable schedule women follow throughout their lives with regards to their SMV and their dualistic sexual strategy is that it directly confronts the doubt that they can perpetuate a condition of abundance in spite of their personal choices in life.

And that’s the crux of women’s self-affirming social and psychological conventions; to avoid any accountability for the fallout that may be caused by the choices Hypergamy has led them to make. Roissy came up with the maxim that the end goal of feminism is to maximally enable women’s sexuality while maximally restricting men’s – and of course the consolidation of that enabling of women’s sexual strategy must also account for absolving them of misgivings and mistakes made in enacting it.


In Betas in Waiting I explored how a majority of boys have, for several generations now, been conditioned to be serviceable providers for women once they enter a phase of life when they find themselves becoming less able to compete intrasexually. Anyone familiar with Preventive Medicine understands this (Epiphany Phase) period as the point during which a woman’s Hypergamous priorities shift from short term Alpha Fucks to long term Beta Bucks.

I also outlined the underlying plan involved in ensuring this strategy in This is now.

That was then. Now at 30 and (hopefully) with a learned and earned degree of merit, success, developed judgement, character and a reasonably well kept physique, a man finds himself in a position like no other – his options and agency to enjoy the attentions of women seem to suddenly be at an apex.

The planning women had at 19 when they told him to “wait for me at 30” now becomes more urgent as she becomes more viscerally aware of the Wall.

She knew this day would come when she was just entering into her peak SMV years.


For men entertaining women embroiled in their Epiphany Phase inner conflicts, not only is this a very confusing phase for the uninitiated Beta, but it is also an equally precarious period with regard (once again) to the consequences of his life’s decisions with her. Most men find themselves players in women’s meta-sexual strategy at this time because they believe that their perseverance has finally paid off. All of that sacrifice and personal achievement has finally merited him the genuine interest of a “quality woman”.

For the men who never learn a Red Pill awareness what they fail to understand is that it’s at this point they’re are expected to abandon their own sexual strategy in order to complete that of the (now Epiphany Phase) woman they’re considering a pairing with. Whether they were literally asked to wait for a woman until she was 30, the effect is the same, they have waited their turn, they have waited to be of service, they have waited to fulfill a feminine primary sexual imperative.

Now I’ll ask you to draw your attention to the statistics in the picture I’ve included as today’s post image. These were sourced from this study. There are actually several more just like it, but what it illustrates is an example of how women’s subconscious will prepare failsafes in the event that the Alpha lover they hope to convert to a Beta provider doesn’t comply with her sexual strategy.

Whether he’s the one that got away, the office husband, or a gym partner, chances are he is the “Plan B” man you fantasize about running away with. Like an insurance policy, this man is the handpicked boyfriend or husband replacement you have on standby once “plan A” starts to break down on you. According to a survey conducted by, an online market research company, half of women who are married or in relationships have a Plan B man on standby who is “ready and waiting” because of “unfinished business.”

It’s important to pick this apart from the get go here because, like most female written articles that describe unflattering facts about female nature, the narrative must be shifted to be the burden of men. You’ll notice the presumption here is that the ‘Plan A’ lover is always a woman’s preferred choice – thus pre-confirming women’s blamelessness from the outset – and that a ‘Plan B’ should only ever be considered if the ‘Plan A’ man somehow screws up in contenting a woman’s sexual strategy.

The entire article is founded on the principle of Dread – remember, the sort that when men use it are considered evil manipulators? However it should be noted that dread is always an element of any relationship, it’s just that since women’s imperatives are the socially correct ones today, only women can be held blameless in instituting it.

When there’s trouble in paradise, and eventually a break-up, women are left at the starting line again. This means there’s more ladies’ night, late-night rom-com marathons, and wine — lots of wine. However, to avoid playing the field and going through all the bases, women have taken a shortcut to get back to the finish line with a Plan B man. “The saying that ‘the grass isn’t always greener’ clearly isn’t deterring women of today. They understand that anything can happen and are ensuring they have a solid back-up plan should things go sour with their current man,” a spokesman for told the Daily Mail.

As has been mentioned before the makings of an Alpha Widow generally begin in a woman’s Party Years; during the period during which she is at her SMV peak. And as was mentioned before, Hypergamy is always pragmatic. This Plan B insurance policy strategy is only further evidence of Hypergamy, but it is also pragmatic. Women’s hindbrains know that their SMV is a rapidly decaying asset, so yes that back up plan makes sense. What’s not so obvious in this study is that women also cling to the hope that the Plan B man with whom they consolidated long term security with might someday be replaced by the fantasy of an Alpha she’s widowed herself over.

I think the latter is not only a far more practical reasoning, but since it’s unflattering and exposing of the machinations of Hypergamy, the far more likely use of a ‘Plan B’ alternate.

You can read the rest of the article and pick up on the blatantly entitled male-qualification perspective and a bit more “you better not fuck things up” dread signaling, however, I think the last three stats are the most salient here. At least half of the men involved knew of the Plan B man, 1 in 5 was a friend of his, and 1 in 10 of the Plan B’s had already made an attempt to jump ladders to be intimate with her.

A couple of things make themselves apparent here: in a social order that is made of at least 80% Beta men women can get an ego boost in real time from the default dread they can inspire without really trying. And second, in generation Beta a default form of soft Beta cuckolding is not just known to them, but apparently it’s become normalized for them.

All of this really comes back to, once again, quelling the constant state of internal doubt that Hypergamy instills in women. The Plan B dynamic, and the normalization of it in a feminine centric social order, is yet another play for assurances of security in both the sexual and provisioning aspects of Hypergamy.

Now, so as not to leave you hanging here, I have to end this essay with a bit of actionable advice. I get criticized for outlining the problems very well, but leaving out what a man ought to do with this information.

As always, your first order of business is to be aware that this dynamic is in play. Understand that this Plan B insurance tactic is not just reserved for married men with dead bedrooms. You will likely see variations of it in your dealings with women while you’re single. Any man who’s sexed a girl who depends on a bevy of male orbiters to bolster her self-esteem knows the utility of them. In the next post I’ll be going into detail of how you can leverage the Betaness of most men to elevate your SMV.

Finally, if you are a married man experiencing this Plan B dynamic, you need to do some serious reassessing of your relationship and the status your wife holds you in. Are you one of the 50% of men who know who their wife’s Plan B is? Is he even a friend of yours?

What can you do to reinforce your Alpha dominance in this situation? Or maybe a better question is, is it worth your effort to do so? There will undoubtedly be the predictable comments about how marriage is never worth the effort, and I’ll acknowledge that here first, but are you a victim of endlessly rooting through garbage to reestablish an Alpha impression for your wife that she’s reserved for her Plan B alternate?

Gamer Girls


I got an interesting comment from regular reader Hollenhund about 2 weeks ago and rather than reheat that thread I thought it deserved a post. I’ll get to that comment in a bit, but the original topic was how Red Pill awareness, or really the Red Pill Lens, applies in different social contexts. I think there’s a misconception about how relevant a Red Pill understanding is in different social environments, ethnic cultures, religious cultures or even what might seem niche or “alternative” subcultures.

It’s no secret I post on a few of the Christo-Manosphere blogs, but this is really just one social subset of the Red Pill. This is just one of a myriad of other social situations I put myself into with a Red Pill perspective. To be honest my natural default is to use a Red Pill lens in most social environments and I consistently use that awareness as a starting point for judging the character of new people I meet.

As a result of my career I’m often asked to organize or make an appearance at promos or product launches in social settings that would likely never occur to me to be a part of. That isn’t to say I don’t enjoy them; I certainly love to do my ‘observational studies’ of intersexual interactions at, say, a martini fest in South Beach, but I don’t think doing a promo at a Goth club around Halloween would occur to me if I weren’t working the event.

However, I’ve found that in all of these very diverse social settings I consistently see the same Red Pill truths, behaviors and motivations predictably play out among the people I work and interact with despite their being bikini models in cocktail dresses or rednecks in wife-beaters and Daisy Dukes. It’s very easy for guys new to Red Pill awareness and Game to think that because the more notable PUAs they see in videos at various clubs are where they’re most successful that they too must emulate this by thrusting themselves into a social environment they’re never going to feel comfortable in.

I’ve covered the topic of domain dependence before, and how it behooves a newly unplugged man to see what social context he finds himself in and understand the limitation of never breaking out of his comfort zone. It stifles a growth and maturity, but similarly I can’t expect a guy to really cast off all his reservations and jump cold turkey into alien social environments in the fashion that my work places me in.

The good news is that you don’t really have to begin in a foreign social environment, at least not at first. I know PUAs like YaReally will stress the importance of getting out in the field and practicing Game – and he’s right, there is no substitute for the education you’ll receive from experience (and failure). However, what that ‘field’ looks like to you can be a great variety of environments.

For example, I sincerely doubt that many religious men would feel comfortable hitting the clubs in Vegas or Miami to practice Game. In fact, Game to them would be limited by their religious convictions, but that Game is still informed by the same Red Pill truth and awareness that Tyler Durden is using in his Game. So what’s to do?

Apply that Red Pill lens, awareness and truth to the social environment you already find yourself in. Game to me as a successful 47 year old creative professional isn’t going to be the same Game or social context you as a 25 year old up and coming anti-millennial will apply. And this is a good thing. One aspect of the manosphere I enjoy is seeing the countless ways in which Red Pill men apply themselves in their various circumstances. It’s very inspiring to see a high school kid and a 55 year old divorced man use the same Red Pill knowledge base to better their lives and achieve relatively predictable results because of it.

One subculture that I’ve been very familiar with for the better part of my life has been the ‘gamer’ subculture. Whether it’s been via my own quirky hobbies or the artists and developers I’ve worked with for years, I’ve been intimately familiar with geek or nerd culture for a very long time. The best part of having had this experience is that I’ve been familiar with it when I was both in my Blue Pill plugged in days and in my Red Pill awakening, to say nothing of being one of the foremost writers in the ‘sphere.

Niche SMPs

I started with all this because I believe it’s relevant to the conversation that got started with Hollenhund’s comment here:

It is rather important when you consider that the majority of the audience for films, video games etc. with the warrior princess trope are probably men. One male fantasy among many is the woman that is girly and feminine in appearance and body shape, but isn’t actually interested in girly stuff, and would rather discuss automatic weapons, martial arts, sports cars, military history etc. after draining your balls. She wears stylish clothes, but would rather go to the shooting range than the mall etc. Lara Croft is a typical example.


I’ve found this trope is most common among the gamer/nerd set. They tend to fetishize the non-conventionally hot “Gamer Girl” or “Geek Girl” who genuinely shares their love of war/video/ roleplaying games, cosplay, Dr. Who, comics, anime, etc. It also has an interesting parallel for guys who are devout sports fans and foolishly build their ideals around a woman who can quote sports stats, loves his team(s) and also loves beer and hot wings as much as himself.

This is what I call a niche sexual marketplace (SMP). As I was saying earlier, just like there are various niche social environs in which to apply Game, there are also niche SMPs that develop within those social contexts. Whether it’s sports, Goth, Christian, nerd, music, etc. or any other culture, the Red Pill truths remain a constant, but the context creates an SMP within it.

This Nerd niche SMP is readily exploited by girls who are otherwise outclassed in a larger SMP by girls who are far more sexy and attention holding. It’s important to remember that Nerd-Space used to be a Male Space that was infiltrated and co-opted by the Feminine Imperative. This infiltration is really standard and formulaic when you consider how the Feminine Imperative has co-opted and assimilated social structures as large as contemporary church culture.

Nerd Space

However, Nerd Space has been even more reformed by the imperative than most other traditionally Male Spaces; so much so that the organic girl-world social dynamics have become an integral part of the male subculture within it. You will never find more hostile a Beta White Knight than in Geek Culture because this Warrior Princess mythology is something they’ve been conditioned to evangelize for for most of their lives.

Embracing and pedestalizing Warrior Princesses is a critical component to a geek guy’s form of Beta Game. It’s ALL about identifying with the feminine and celebrating the fantasy that men and women are not just functional equals, but women are unrealized, patriarchally repressed, Warrior Princesses who (through rampant male idealism) necessarily share a mutual concept of what women should love in men who respect that fantasy with them. The nerd’s fantasy girl is one who finds him irresistible because he believes in women’s unrecognized superiority to male-kind.

There’s a very interesting microcosm within geek subculture that unsurprisingly mirrors virtually every intergender dynamic in larger society. As I was saying before this happens in every subculture – the basic, evolved, Red Pill social dynamics manifest themselves in any human collective – but what’s interesting is that geek culture presupposes that the subculture is founded on principles that make it functionally imune to the larger mainstream culture it considers sexist, racist, xenophobic and cruel. If you look at the social utopia that a franchise like Star Trek hoped to promote you can begin to understand it as a fantasized antithesis to the mainstream collective society geeks consider themselves outcast from.

However, even within a geek culture that despises that mainstream cruelty, AF/BB Hypergamy is still the primary order, but the geek microcosm revolves around making women feel good about themselves to such an exaggerated degree that feminism and fempowerment becomes part of ‘Gaming’ women within that subset. It’s Beta Game on steroids with a lot of ego-invested LARPing (live action role-playing, google it) that’s taken very seriously by the overwhelmingly Blue Pill guys who make up most of it.

Gamer Girl-World

It’s really entertaining to see these guys try to outdo each other when a girl enters that nerd space with even the resemblance of an interest in something nerd related. That glimmer of interest is like throwing a starving man a cracker in the desert most times, and the more conventionally beautiful and sexy she is the greater the effort, or the greater the default despair is for them.

I’ve covered male idealism in a generic sense before, however that idealism (the unhealthy kind) when put in the context of a noble nerd’s fantasy girl – who shares his passions, is considerate of his borderline autism and appreciates his non-patriarchal deference to her – she either becomes something he obsesses over (severe ONEits) or she represents the despair that only an unreachable dream can stir in a man.

That said, semi-attractive gamer girls do exist (nothing more than an HB 7.5 by my reckoning), but most fall into the demographic of ostracized weird girl or semi-goth, fuscia-haired outcast who never clicked with the in-group girls in high school.

Nerd culture represents an environment where a girl’s otherness makes them a prized commodity. Girls who find nerd/gamer culture either on their own or via their ‘cool nerd’ (see Emo-Goth) boyfriend soon discover a social subset whose males pedestalize to an even greater degree than the prissy in-group bitch girls who ostracized them enjoy from men. In fact that pedestalization, that identification, that default deference and autonomous sublimation to the feminine is integral to the nerd culture. So when you combine a gamer girl’s nerd-niche SMP dominance with the overblown pedestalizing most nerds will elevate them to, it recreates gamer girls in the contextual likeness of the in-group girls they despised and never got along with.

Most top shelf gamer girls tend to hook up with the elite, usually Emo, guys in the subculture. The exact same intersexual dynamics remain, but the context changes. All of the fundamental aspects of Hypergamy and social ego inflation remain, but now within a domain dependent environment they can finally exercise their sexual strategies in ways they never could in the social set they’ve been cut away from.

Vox Day had an absolutely brilliant breakdown of female characters in fantasy settings, and what struck me the most was how these archetypes mirrored both the idealized and hated archetype women nerd culture caricatures:

There are three types of women in the world of the Gamma Protagonist: The Corrupted, The Damsel, and The Strong Independent Woman. Average women, in terms of appearance, ability, and moral character, simply won’t exist outside of the occasional passing mention.

  1. The Corrupted are the female villains of the story who were once good, but were corrupted by men and are therefore not entirely responsible for their evil actions.
    1. Type one are blonde and athletic who likes athletic, powerful men. They are beyond redemption, and are rude, aloof, and hateful to the GP for no reason.
    2. Type two are voluptuous, dark seductresses. One of the greatest feats in the story will be the GP’s ability to resist the charms of the insatiable seductress. She will desire him to the point of absurd obsession for no discernible reason.
  2. The Damsel is an incredibly attractive women who is generally clueless about how attractive she is even though she is approached regularly by men. There will be half-hearted attempts by the author to include some traits of strength, but eventually she will need to be rescued by the GP. At which point, she will fall in love with him, of course.
  3. The Strong Independent woman is strong and independent. She also finds the GP irresistible because he respects her.
    1. She is the equal or better of the GP in at least one traditionally masculine ability, usually in physical strength and battle prowess.
    2. The GP finds it endearing and attractive that she bosses him around regularly, and she loves the arrangement too.
    3. The love interest of the GP will have large breasts, usually has red hair, and is the one to initiate sex in nearly every instance. She will be perfectly loyal unless corrupted by some sort of magical force or technological device.

I’m dropping this here, because it’s important to understand the Blue Pill analogous truths that manifest in these character types.

The Corrupted represents all the ‘normal’ women who’ve ever rejected or been casually indifferent to the male nerd. The Damsel is generally the foil for the Strong Independent Woman, whose use is only to serve to bolster the SIW’s superiority. The Damsel is also representative of women ignorant of their role under some vaudevillian notion of patriarchy. And the SIW woman is representative of the sexualized ideal that’s been approved for nerd guys to obsess over courtesy of the influences of the Feminine Imperative.

These are the archetypes for idealized (both positively and negatively) women in nerd space. Consequently, and unsurprisingly, these fantasy ideals are challenged by the real-life gamer girls who progressively begin to understand their own sexual market capital within this subculture’s men and, most often, unwittingly feed that beast.

All that said, if this is in fact your cultural subset, and even if not, it’s always important for you as a Red Pill aware man to bear in mind that the same articles of an intersexual marketplace are always present within any social context. Whether you’re in church or the club or your local game/comic book store Hypergamy doesn’t change, the game doesn’t change, only its contextual parameters change. Roissy had a great quote in the 16 Commandments of Poon (emphasis mine):

XII.  Maximize your strengths, minimize your weaknesses

In the betterment of ourselves as men we attract women into our orbit. To accomplish this gravitational pull as painlessly and efficiently as possible, you must identify your natural talents and shortcomings and parcel your efforts accordingly. If you are a gifted jokester, don’t waste time and energy trying to raise your status in philosophical debate. If you write well but dance poorly, don’t kill yourself trying to expand your manly influence on the dancefloor. Your goal should be to attract women effortlessly, so play to your strengths no matter what they are; there is a groupie for every male endeavor. Except World of Warcraft.

Gamer girls may not have been the type to pine for the high school quarterback, but they do pine for his functional equivalent in Nerd Space. Alpha Fucks and Beta Bucks are equally relevant and equally subject to a woman’s capacity to optimize on them in Nerd Space. Her SMV may be artificially inflated within that context, but the mechanics remain the same. Everything you learn here or on any other Red Pill blog or forum is universally applicable in any social context – it’s up to you as a skilled and aware practitioner to observe the particulars of your environment, contrast it with Red Pill truths and apply Game accordingly.

For further reading see The Contextual Alpha.



In 2015 women were offered workplace benefits that would allow them to freeze their eggs in order to grant them a promise of a future family irrespective of the personal or career choices they make in life. Granted, this benefit is only reserved for higher up positions in select tech firms that can afford to make a showing of concern for women’s professional and family aspirations (as a PR effort), but the message of even having an option to reserve giving birth at a later phase in life is clear:

Women want an assurance of Hypergamous optimization.

Whether it’s on the personal scale of socially engineering generations of men to accommodate this, or on the larger, more direct scale of legislating those assurances into common law, the underlying imperative is making that optimization as certain as possible for the largest number of women.

It’s important to remember that Hypergamy is rooted in doubt; doubt that any one man might serve to optimally satisfy the dual nature of women’s sexual strategy – optimal sexual agency for optimal genetic selection, and then optimal provisioning for optimal parental investment in offspring – Alpha Fucks / Beta Bucks. This doubt of optimization defines the subconscious hindbrain experience for women throughout all phases of their lives.

I covered these phases in Preventive Medicine the book, but to keep things brief, it’s a necessary review when we consider how this doubt extrapolates from the biological level, to the neurological level, on to the personal experiential level, to the interpersonal/intersexual, and on to the great societal and political level. Ensuring Hypergamy is optimized for a majority of women, irrespective of their own suitability for a majority of men, (and at the complete abdication of men’s sexual strategies) is at the root of all feminine empowerment, all socialization of feminine primacy, all cultural efforts to normalize it, and all legislation determined to enforce it.

The latent purpose of developing technology to freeze a woman’s eggs, for instance, is to cheat (or give the impression of being able to cheat) the otherwise naturalistic process of fertility that women are beholden to.

The latent purpose of every pop-cultural trend that contributes to the perception that women can realistically exceed the window of their fertility is offered as an assurance that women have more time than would be naturalistically expected to optimize Hypergamy.

Ostensibly the message for women is the cliché of ‘having it all’ – reassuring women that they can have a rewarding career and make a significant difference in their lives and the lives of others as well as realistically having a meaningful family experience later in life. The unspoken hindbrain message is that a woman has more time to optimize Hypergamy.

If this doubt ensuring requires men’s sacrifices or special dispensations in order to accommodate women’s naturalistic realities or individual deficiencies, those requirements are simply means to an end.

Furthermore, the Feminine Imperative makes exhaustive effort in social, personal and political spheres to assure women that even when their Hypergamous choices prove debilitating or damaging that they have the prerogative to reset their chances at optimization proactively or retroactively.

Whether this is realistic or not is irrelevant to the messaging. This messaging is couched in the social expectation that men are required to afford women this forgiveness of past indiscretions (single motherhood, Alpha Widows, etc.), but again, the purpose of this reset is to provide women with the maximum amount of leeway in consolidating on an optimized Hypergamy.

In Nursing Power I outlined the power dynamic behind women’s drive to maintain the primacy of a feminine defined social order, but it’s too easy to simply think that women’s ultimate end of attaining power is for the sake of power alone. That want for power is driven by the obsessive hindbrain need to quell the doubt that Hypergamy instills in women. All we need do is look at the societal changes women will push to legislate for once they have even marginal degrees of power.

Margins of Power

Serendipitously commenter Not Born This Morning took me to task on this idea in the last comment thread:

@ Rollo – “The new, post-sexual revolution order is a model ostensibly based on ‘sexual freedom’, but what this really represents is a return to that naturalistic sexual order based on pre-agrarian, evolutionarily incentivized hypergamy.”

This is not true.

The naturalistic sexual social order of pre-agrarian human existence expressed BOTH genders natural sexuality without preference of one over the other or the perversion of both that we see today. Today’s laws and social conventions prevent men from returning to THEIR natural sexuality. We are not returning to the naturalistic sexual social order and there is no indication that we will any time soon.

Many of todays “betas” are restrained “alphas”. Law and social convention restrains them.

As a point of order here, I wasn’t suggesting that ‘societally’ western culture is returning to anything like a pre-agrarian sexual paradigm, but rather that pre-agrarian evolved paradigm of Hypergamy is informing the social narrative. Both pre and post agrarian, Hypergamy still influenced and determined our socio-sexual direction – men performed, women chose.

It is not idealism, intellectualism, mental masturbation or “cultural changes” that determine human behavior. We like to pretend that emotional idealism steers history but it never has and never will. We think women are “liberated” by laws and social conventions but they are not. The laws and social conventions that we think make it possible for women to “enjoy” new “freedom” are not the cause, they are only ideals and “paradigms” that result from the real cause.

These laws and social conventions are only thoughts, documents and behavioral practices that confirm what has already happened and been accepted. Women have been liberated from responsibilities and hardships they faced prior to agriculture.

Technology and industrialization were the real enablers of female “liberation” and “freedom”. Today, because of technology, we are relatively safe from predators, famine, disease, and tribes of other humans, etc. We are intellectually advanced (maybe) but definitely physically and mentally weaker. Today’s human female does not need the superior strength, tenacity, strategic intelligence and initiative possessed by surviving males in pre-agrarian tribal groups. Back then, she and her children could not have survived without it him. Today we breed mostly wanna be hyenas and betas and they are voting accordingly.

While we may have a greater mastery over our environment and women may not need strength, tenacity, etc. women’s sexual nature is still informed by an evolved Hypergamy that responds to, and is aroused by, these cues in men.

However, NBTM has a point. Perhaps I should revise that idea, but I will say that post-Sex Rev, the paradigm has favored women’s sexual strategy as the one to define our predominant social order (i.e. unfettered Hypergamy).

Given that freedom and preferential deference to women’s imperatives in a social context, women use both to optimize on a Hypergamy that evolved from pre-agrarian physical and social environments.

Thus, with all the Beta security/provisioning aspects of Hypergamy being met by men (either directly or indirectly) the Alpha sexuality/breeding aspect of Hypergamy is the only thing not directly or immediately available to women without their own qualification for it.

And even this is progressively being accounted for both socially and legislatively with regard to sexual consent law ambiguities, ubiquitous abortion, divorce concessions and curbing every trivial expression of male sexuality from men not ‘worthy’ of expressing it. In fact virtually every socially mandated convention that limits men’s sexual expression or his most marginal want of qualification in women is really an effort in forcing men to comply with women’s need for optimizing Hypergamy.

That’s an important footnote in a social order that’s primarily focused on women’s Hypergamy as the predominant one, and then one that is primarily focused on men’s Alpha side sexual suitability. Beta provisioning needs being relatively assured, women demand satisfaction, qualified and verified satisfaction, of men’s suitability in an Alpha breeding context.

For example:

You’ll have to forgive me for using this video of Gronk (the first has been making the rounds on Twitter), but his nature, attitude and behavior are illustrative of a Hypergamous social order that forgives the excesses of a confirmed Alpha.

I stated in a prior essay that women will break rules for Alphas, but create and impose more rules on Betas while expecting compliance from them. This can be extended to the greater whole of a society based on the Feminine Imperative; feminine social mores forgive the Alpha while punishing the impotent Beta for daring to qualify himself as an Alpha.

One reason women despise the undeniable efficacy of Game is because it devises to bypass women’s innate, evolved filters for determining men’s Alpha suitability. Game depends on triggering women’s emotional states, bad or good, so in addition to intentionally working around her filters, Game also creates an emotional impact.

Bypassing women’s filters, and misrepresenting (or impersonating) a genuine Alpha article is a capitol offense to Hypergamous doubt. So it should come as no surprise that the most egregious laws and social mandates with regards to men’s “appropriate” sexual conduct center on women’s qualifying men and verifying his value to her optimization.

Example: Assemblyman Troy Singleton wants to introduce a bill that would make misrepresenting oneself as a means to sex to be equatable to rape-by-fraud:.

And thus we come to NBTM’s assertion that,…

Today’s laws and social conventions prevent men from returning to THEIR natural sexuality. We are not returning to the naturalistic sexual social order and there is no indication that we will any time soon.

Through cultural, religious or physical means Hypergamy has always had contingencies to keep it in check. These contingencies (rape included unfortunately) are all efforts for men’s assurances of paternity and fidelity in a long term mate, and ultimately (hopefully) constitute men’s exercising an influence on the direction of his culture and species.

From Martie Hasslton on Sexual Pluralism and Mating Strategies:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

I’ve emphasized the last bit here because it’s important to consider that the reproductive efforts of lower SMV men necessitate the institution of social structures that also (potentially) ensure his narrowly invested efforts in fewer (or one) mate and his offspring. That man cannot afford to be caught on the losing end of polyandry or cuckoldry. Thus the 80% of men with the most investment and most to lose in the conflict of women’s sexual strategy (Hypergamy) establish social conventions to develop assurances of their own.

Those social structures, religions doctrines and various cultural norms are contingent insurances against the results of a society based on unfettered Hypergamy. In essence those structures were established as buffers against the lack of influence men would have in a society that unilaterally empowers women’s Hypergamy and removes any decision making influence.

The Pareto Principle


An interesting side discussion was started in what proved to be a very popular post thread for The War Brides of Europe, and rather than let it disappear beneath a thousand-plus comments I thought I’d pick up on an old post I’ve had in my drafts for a while now.

One of the foundational ideas of Red Pill awareness from the earliest PUA years has been the 80/20 concept – 80% of women want to have sex and / or pair off with the top 20% of men. This has been a fast and loosely defined in terms of subjective sexual market value (SMV) between men and women and the ratio of disparity between those valuations.

In intersexual terms, this 80/20 rule finds its roots in the economic theory known as the Pareto Principle: “80% of your sales come from 20% of your clients.” While I’m not sure the principle is directly translatable, it mirror the general rule of Hypergamy and women’s innate drive to optimize their sexual strategy with who they perceive as the top tier 20% (Alphas) men are fucking the 80% lion’s share of women. Many a despondent Beta picks up on the principle and uses this to justify his failures to connect with women.

I’m of the opinion that the 80/20 rule is often abused to justify men’s failures or successes with women (more often failure), however the fundamental notion is both observable and easily verifiable in-field as well as statistically. It is however important to keep in mind that the 80/20 rule as it applies to Hypergamy is often bastardized in its inverse. The presumption goes that if 80% of women want to have sex with the top 20% of men it should necessarily mean that the top 20% of men are fucking 80% of women. Many a despondent Beta picking up on this dynamic will use this assumption to disqualify himself from Game or give up in futility. More on this later.

As a point of reference, it’s important to remember that Hypergamy doesn’t seek its own level with regard to SMV comparisons. Rather, Hypergamy is always seeking a socio-sexual pairing that is a ‘better than’ exchange for a woman’s own, realistically comparative, SMV. And as I’ve mentioned previously, Hypergamy is always pragmatic about establishing that ‘better than’ SMV exchange with men’s.

While the Red Pill’s expanded definition of Hypergamy encompasses far more than just ‘marrying up‘, the 80/20 sexual selection process is simple enough that even Aunt Giggles in her heyday could illustrate it:


As you might guess the fundaments of basic Hypergamy are easy to understand, so the tendency is to oversimplify the complexities that really define Hypergamy and how the 80/20 basics play out. And lastly, it’s important to bear in mind the dual nature of women’s Hypergamous filtering, impulses and attendant emotional investments – the 80/20 dynamic applies to both the Alpha Fucks and Beta Bucks aspects of Hypergamy, however the characteristics that would optimize the former tend to come at the expense of the latter (and vice versa).

All that said, the 80/20 principle is fairly simple; a majority of women across the broadest SMV spectrum (80%) will always want for a ‘better than’ pairing (both sexual and provisional) than their own comparative SMV.

If the underlying mechanics of Hypergamy-inspired desire were only about a 1 or 2 step difference in SMV the distribution ratio wouldn’t be 80/20. As sophomoric as it is the above graph is relatively accurate: an SMV 3 woman is desirous of an SMV 8 or above man as representative of a Hypergamously optimal pairing (sex and/or provisioning).

For the 80/20 rule to hold true we’re looking at a comparative difference of 5 steps in SMV. Now, granted, this is on the extreme end of the spectrum, and it should also be noted that SMV is also a question of context and based on a woman’s ‘filtering’ perception of a man’s SMV being legitimate. However, this doesn’t alter the ‘better than’ merited pragmatism of Hypergamy.

Whether or not a woman is actually capable of this optimization isn’t relative to understanding the principle. Indeed, with the expansion of instant communication, social emphasis of women’s empowerment and esteem, and the influence social media exercises over the female ego, an SMV 3 woman of today might likely believe she is in fact deserving of a man 5 steps above her own (a good example). But for purposes of understanding how the Pareto principle applies to intersexual dynamics we must focus on the latent purposes for it to exist.

Common Errors

The easiest (or most convenient) mistake to make about this dynamic is to presume that the consolidation of Hypergamy (locking down a man 5 to 1 steps higher in SMV in monogamy) defines the 80/20 rule. Remember, this principle is about desire and women’s expected (entitled?) satisfaction of it, not the actual consolidation (LTR) of that Hypergamous ideal.

In the prior thread the conversation centered on the mistaken idea that the Pareto Principle is not universal or is only observed in some systems, but not in human sexuality. To which I’d argue that in no other system is this principle more evident than intersexual dynamics – and not just among humans but countless other species. It’s unflattering to the disguise in which the Feminine Imperative would put it in, but, whether realizable or not, the 80/20 rule practically defines female desire.

The second mistake it to presume the inverse: that 20% of men actually get 80% of women. Usually this gets trotted out as an equal-for-equal argument that presumes, again, that desire should necessarily translate into consolidation. Betas and lower SMV men do get laid and pair off with women for any number of reasons, but the principle isn’t about who’s actually fucking who. Rather, it’s about who has more access to sexually available women based on their SMV valuation. Nice Guys may finish last, but they do finish eventually – whether they finish ‘well’ is a thought for another post.

A third common mistake, made mostly by women, presumes the goal-state outcome of intersexual dynamics should be to arrive at a monogamous state. This is the consolidation of a female sexual strategy, and because we live in a feminine-primary social order, that committed, monogamous end to women’s sexual strategy is perceived as the socially “correct” goal. At no point is men’s imperative interests (sexual or life-rewarding) a priority, if it’s considered at all, in the Hypergamous equation. In the absence (or disregard) of men’s conflicting interests the Feminine Imperative substitutes what best fits its own interests as the socially ‘appropriate’ goals for men. Then it qualifies ‘manhood’ according to its proxy interests for men, so that any man not measuring up to them are not considered truly ‘men’ by its definition.

Women’s innate Hypergamous nature ensures a distributive model for desire that aligns with the Pareto Principle – even if the overall result of women settling for less than optimal Hypergamy appears to contradict it. Again, it’s important to remember that women’s Hypergamous desires are often not reflected by the outcome of those desires.

Want is not have

The concept that a woman’s Hypergamous imperative wouldn’t be a mutual goal between the sexes is an alien thought to most women.  Much in the same way that men idealistically want to believe women mutually share their concept of love for love’s sake (and free from the conditions of their Burden of Performance), women are mistaken in believing men’s sexual strategy is synonymous with the female strategy and shares a mutual end. By way of feminine solipsism and a social order that only considers women’s imperatives as legitimate, collective feminine social consciousness rarely gives men’s imperatives an afterthought – and then only when they become problematic to the Feminine Imperative.

Women subconsciously reinforce the feminine-correct goal state of LTR monogamy by a continuous, autonomous, expectation of its fulfillment – even when that fulfillment creates cognitive dissonance with their short term vs. long term sexual strategy. It’s part of women’s Hypergamous firmware to do so because it ensures (or tries to) their subconscious need for parental investment and long term security / provisioning.

What women necessarily must disregard is that their own sexual strategy choices are determined by the want to pair with a mate who exceeds her own SMV. Thus, the Pareto principle applies.

In Open Hypergamy I made mention that there is a social transitioning taking place among women where revealing the uglier side of Hypergamy is becoming more acceptable. The degree of comfort with which women have in revealing the machinations of Hypergamy is proportional to their capacity to play the 80/20 game well enough to consolidate on a 20th percentile man (or his closest approximation). For women still uncomfortable with openly embracing the uglier side of Hypergamy concealing the truth about the 80/20 becomes a practical priority. You will find in the future that many of the conflicts you read between Strong Independent Women® of differing social or moral perspectives will be based in their degree of comfort in openly relating the machinations of Hypergamy.

Women for whom keeping the 80/20 rule concealed from men’s popular consciousness (women with less capacity to compete intrasexually) can ill afford to have men aware of their own SMV and how it affects their long term sexual strategy. High value Red Pill aware men have the leisure to exploit Hypergamy and low value Red Pill men aware of their Hypergamous role risk denying women of the resources to provision them in the long term.

The Male Side of the Principle

Way back in the Peak Hypergamy post Hollenhund got me thinking about how the Hypergamous  aspect of the Pareto Principle can become men’s primary source of frustration and apathy:

I have to COMPLETELY OVERCOME all my handicaps to the point where I am BETTER than 80% of men at least.

I have to have my shit together better than the vast majority of men. I’m having a hard enough time just getting to be AVERAGE, but what I need to do in order to have any kind of sex life and get ANY of my sexual needs met AT ALL is be better than the vast majority of guys out there.

So, in other words, you’ll end up killing yourself anyway, but you’ll do it the slow way, by making sure you’ll end up an exhausted wretch with an ulcer, high blood pressure and similar health problems? Because that’s what you’re basically saying there.

I tend to think of how men confront the challenge of their performance burden is a parallel to their understanding of the 80/20 rule. On some level of consciousness men either possess some evolved instinct for it, or they develop some learned understanding of their own role in relation to how the 80/20 dynamic applies to them.

I think much of what frustrates men about assessing their own SMV in a Blue Pill mindset comes from an instinctual understanding of the 80/20 rule and reconciling it with what they’re being socialized to believe women ought to evaluate them for. Before any Game, before any Red Pill awareness, men’s first deductive impression is to classify themselves into SMV respective “leagues“, and women who would or wouldn’t be sexually accessible according to those leagues.

Ironically, even men’s Blue Pill league evaluations fail to account for women’s 1-5 SMV step over evaluation of their own SMV. The equalist agenda teaches men that their leagues should be based on a like-for-like parallel, when Hypergamy really demands men’s SMV be well above that of women.

This of course gets distorted once men begin to become Red Pill aware and over-exaggerate the abstract concept of Alpha and how it applies to themselves. In a way they fall victim to believing they must become an Alpha parody in order to measure up to women’s apex fallacy impression of a top 20% man.

Needless to say Red Pill awareness and applied Game will reveal the truth about the 80/20 rule. Initially it seems like a horribly unjust set of conditions for an ‘average’ man, but the rule is still based on the fundamental biological and psychological underpinnings of Hypergamy, and therefore open to exploits for a Red Pill aware man.

Quality Assurances


In the above example (h/t Young Patriarch) we can see the comparison between a naturalistic, Hypergamous socio-sexual order contrasted with an idealized socio-sexual structure. The Sexual Freedom model mirrors the 80/20 rule, while the Regulated model is representative of an idealized structure designed with the intent to evenly justify pairings according to a distributive monogamy.

As I mentioned earlier, men have an instinctual understanding about how the 80/20 Pareto Principle applies to women’s Hypergamy. And while Game is a modern contingency for it I would argue that the cross-culture concept of a monogamous marriage between men and women was a broader contingency designed not just to counter women’s Pareto-centered sexual strategy, but to ensure a greater majority of (lesser SMV) men had the opportunity to pass on their genetic heritage.

I could point out that the Regulated model above is very representative of an egalitarian model for monogamy based again on the like-for-like presumption, but Hypergamy being what it naturally is will always confound that ideal. However, I have to also point out that the Regulated ideal has always been a convenient selling tool to keep both men and women ignorant of the uglier, visceral nature of the Hypergamous sexual marketplace.

Marriage as a social adaptation serves (or served) as a negotiated buffer against Hypergamy, but it also serves as a perceived buffer against men’s Burden of Performance that would otherwise necessitate the constant super-achievement that Hollenhund describes above. As a social dynamic marriage was a Beta breeding insurance policy that conveniently enough took root about the time human beings began to adopt a largely agrarian lifestyle.

Today equalism and the fantasy of an idealized, mutually beneficial monogamy based on the Old Set of Books is little more than a contingent workaround for the 80/20 rule reality. As this idealism decays and is replaced by either Red Pill awareness or men learning the harsh realities of modern marriage liability the more we will see a shift away from the Regulated model in favor of a now openly Hypergamous model.

Recently NY Mag had yet another feminist triumphalism article in the same vein as the Atlantic’s End of Men article (apparently 6 years is the period in which the femosphere believes popular awareness of its bullshit memes end). However there was this one salient point that illustrates this shift in monogamy:

In 2009, the proportion of American women who were married dropped below 50 percent. In other words, for the first time in American history, single women (including those who were never married, widowed, divorced, or separated) outnumbered married women. Perhaps even more strikingly, the number of adults younger than 34 who had never married was up to 46 percent, rising 12 percentage points in less than a decade. For women under 30, the likelihood of being married has become astonishingly small: Today, only around 20 percent of Americans are wed by age 29, compared to the nearly 60 percent in 1960.

In the old order of monogamy the mutually beneficial exchange centered on quality assurances, either via polygamy (sexual assurances) or monogamy (provisonal assurances) in a Beta context. These assurances, having been more or less compensated for by men’s willing or unwilling assistance via social and legislative means, are no longer an incentive for women to marry or commit to a long term monogamy, and this is evidenced in almost a decade of statistics that show this decline.

A Wife for Every Beta

In Christian Dread I made mention of Nick Krausers’ appearance on London Real. For a bit more elaboration on this principle cue the video to 5:00 and watch until about 8:33.

A wife for every Beta is the old order negotiated social contract function of committed monogamy. In a state of nature where 80% of men can never be assured of a genetic legacy, most men have no incentive to participate in an organized society. What the Regulated model of sexuality does (albeit inefficiently) is gives Beta males the incentive to cooperate in larger society by establishing monogamy as the predominant social order. And then, as Krauser mentions these societies tend to outperform those based on a Hypergamous, naturalistic socio-sexual structure.

As mentioned this arrangement was based on an exchange of long term security for women for assurances of sexual access and ultimately a genetic legacy. Essentially it was a negotiated compromise of the desire for the Alpha Fucks aspect of Hypergamy for the assurances of a long term Beta Bucks aspect of Hypergamy. By today’s socio-sexual standard this old order arrangement is supplanted with the relatively assured guarantee of satisfying both aspects of Hypergamy at different phases of a woman’s maturity in life. Thus we see the Epiphany Phase, Alpha Widowhood and every variety of schema I outline in Preventive Medicine.

The new, post-sexual revolution order is a model ostensibly based on ‘sexual freedom’, but what this really represents is a return to that naturalistic sexual order based on pre-agrarian, evolutionarily incentivized Hypergamy. We revert back to an open acceptance of the 80/20 realities that, if we’re honest, always informed even a Regulated socio-sexual model of monogamy.

In the new era of Open Hypergamy, women’s only necessitated compromise of her sexual strategy depends on her exaggerated self-impression of her SMV measured against her capacity to lock down an optimal male. This also explains the endless push to create self-confident, self-important ‘independent’ women. Women’s naturalistic predilection for the 80/20 Pareto Principle of sexual selection virtually assures their long term isolation – thus the need for a self-created impression of women’s self-sufficiency.

Ovulation & Dread


I had an interesting study brought to my attention recently (ht/ Robert Burriss) and I thought I’d get back to a nuts and bolts post with something useful I found in it.

Women Selectively Guard Their Desirable Mates From Ovulating Women.

As you might expect, much of the findings in this study reinforce many Red Pill principles founded in evo-psych, but there are a few new angles to consider here. Before I start to riff on this study, bear in mind that the concept of female mate guarding behavior centers on what the researchers define as ‘desirable mates’ to women. This subjective assessment of desirability will play into all this analysis.

For women, forming close, cooperative relationships with other women at once poses important opportunities and possible threats-including mate retention. To maximize the benefits and minimize the costs of same-sex social relationships, we propose that women’s mate guarding is functionally flexible and that women are sensitive to both interpersonal and contextual cues indicating whether other women might be likely and effective mate poachers. Here, we assess one such cue: other women’s fertility. Because ovulating (i.e., high-fertility) women are both more attractive to men and also more attracted to (desirable) men, ovulating women may be perceived to pose heightened threats to other women’s romantic relationships. Across 4 experiments, partnered women were exposed to photographs of other women taken during either their ovulatory or nonovulatory menstrual-cycle phases, and consistently reported intentions to socially avoid ovulating (but not nonovulating) women-but only when their own partners were highly desirable. Exposure to ovulating women also increased women’s sexual desires for their (highly desirable) partners. These findings suggest that women can be sensitive to subtle cues of other women’s fertility and respond (e.g., via social exclusion, enhanced sexual attention to own mate) in ways that may facilitate their mate retention goals while not thwarting their affiliative goals.

Right from the start here we have two Red Pill foundations confirmed; the influence that perceptual SMV plays in women’s sense of passive Dread and the fundamental influence that menstruation dictates to sexual arousal and concurrent motivations for sex appeal during women’s ovulation phase.

I’ve previously gone into the dynamics that play out between men and women with regard to perceived SMV of a partner versus the other partner’s self-perception of their own SMV and how this determines secure vs. insecure attachment. This post was more of an outline of results of SMV imbalance rather that the motivations for the characteristics of those personal attachments. This study illustrates these underlying motivators very well.

Anyone who’s heard my Man in Demand talk on Hypergamy understands the (menstrual cycle) biological root for women’s personal and sociological behavior, and this study provides yet another confirmation of it. I’ve also written in the past about men’s propensity for mate guarding and the behavioral cues women, both subtly and not so subtly, display that prompts them to mate guarding. However, I’ve yet to explore women’s mate guarding behaviors.

I’m bringing up the SMV ratios and Mate Guarding posts here because it’s important to bear in mind the subjectivity that perceived SMV plays in regard to motivating mate guarding. Depending on that balance (or imbalance) one partner will be more motivated to mate guard than the other. Which of course then brings us back to the Cardinal Rule of Relationships. Mate guarding impulse is contextual to the comparative value of both individuals and the value of others in their social environment (potential sexual competitors).

Thus, it is a significant challenge for women when other women attempt to poach their partners. For instance, over 50% of women admit to attempting to poach another woman’s partner, and over 80% of men admit to having been the object of another woman’s poaching—with about half of men admitting to “going along” with the poaching attempt (e.g., Schmitt et al., 2004; Schmitt & Buss, 2001). Women have good reason, then, to mate guard.

I’m going to encourage readers to take the time to, at the very least, read the introduction, premise and results of this comprehensive study. Naturally there will be incredulous women who will insist that men tend to overestimate the displayed sexual interests of women towards them. This is a common social convention that serves a very specific purpose for women; plausible deniability.

If the common group-think is that men are egotistical, think they’re “all that” and stupidly believe they’re seeing sexual cues from women because “that’s just how men are”, then we have a pre-established condition in which women can believably deny interest. Thus, should a man not find a woman attractive, or opt for another, this then serves as a rejection buffer as well as a precondition for her own rejection of a man should he make an approach and not be found attractive.

The Schmitt & Buss studies account for this, but even if they didn’t there would still need to be a functional reason for women’s mate guarding behavior. That reason puts the lie to the social convention of women presuming men aren’t as perceptive of their sexual cues as they’d like to believe.

[…] whereas men have at times physically isolated and sequestered their female

partners to restrict other men’s access to them (e.g., in harems), women may analogously socially isolate their partners from potential poachers—keeping them apart so as to preclude potentially costly competition for their romantic partners.

The usefulness of this strategy depends on women being able to identify those who might be likely and effective mate poachers, and then excluding them (but not others) from their social circles. If a woman indiscriminately distances herself and her partner from potential poachers (i.e., all other women), she is assured of his fidelity but at the cost of eliminating her access to the numerous benefits of female–female friendships.

Spoiler alert: The study confirms that women will covertly exclude themselves and their lover’s company from women who A.) outclass them in comparative SMV (hotter women than they perceive themselves to be) and B.) happen to be in the proliferative phase of ovulation.

This indicates that not only are women subconsciously (if not consciously) aware of intrasexual rivals ovulatory states – as evidenced by dress, ornamentation, vocal intonation, scent, sexual proceptivity, etc. – but they are aware enough to orchestrate covert methods to protect their sexual investments in a ‘high value’ male while ensuring future intrasexual friendships.

That may seem like an overly scientific way of saying women watch out for other women slutting it up, but the subcommunications of ovulation are so subtle that women’s subconscious, peripheral awareness of those cues evolved for a sensitivity that goes beyond the obvious slut. That’s how important retaining a better-than-self SMV optimal mating choice is to women in an evolutionary scope. That sensitivity is part of women’s psychological firmware.

[…]In addition, if a woman were to consistently and indiscriminately exclude other women from her own and, by extension, her partner’s social circle, she might gain a reputation for being non-communal and non-nurturing, and thus, for being an undesirable friend. This might not only thwart her ability to form future friendships with other women, but might also lead her partner to perceive her as highly difficult, uncooperative, controlling, and non-trusting.

Thus, on one hand, the costs of indiscriminately avoiding other women are high because women reap important benefits from making new same-sex friends, On the other hand, women can and do mate poach with frequency, and those women deeply embedded in one’s social circle may have increased access, motivation, and ability to poach successfully.

There’s a few things to unpack here before we can make this information Red Pill / Game applicable. The most important metric that female mate guarding indicates is her genuine assessment of a man’s SMV and how valuable his participation and investment in their LTR (or even STR sexual value) is to her.

I’ve seen this mate guarding play out in my own relationships before, both as a Red Pill husband who happens to work with beautiful women in the liquor industry and prior to my Red Pill awareness of it in my libertine 20s. Back then it was easy to pass off as ‘bitches be crazy’ when a girlfriend or a short term sex partner “just got jealous”. But in hindsight the timing of those fits of jealousy seemed a bit to regular.

I’m going to suggest that developing an awareness of a woman’s bouts of jealousy or her subtle timing in wanting to spend time alone with you, or her being more sexually proceptive (she wants to fuck more) with you at times you may think odd. These are Alpha or Beta TellsA woman’s preoccupation with guarding you from other women is a prime indicator of your SMV worth to her. It stands to reason that only ‘desirable’ men deserve the effort of her mate guarding.

This is an important Red Pill sensitivity to have as it also allows you to determine a woman’s unspoken understanding of where she and you stand in relative SMV comparison. As I was saying in the introduction here, that ‘desirability’, that SMV ratio, that Alpha impression that makes you worth mate guarding is subjective to what a woman’s self-perceived SMV is in respect to your own. When we interact with women in the long term it’s very easy for men to lose sight of this balance and think that their frumpy wife is the best they can do. There is a definitive psychological game that women of low SMV will play with men they know are of higher value – they will continually devalue that man as a form of mate guarding.

That devaluation may take the form of browbeating, nagging or accusing him of being attracted to other women in an effort to get her higher value LTR man to self-limit his being poached by endlessly qualifying himself to his low SMV wife/girlfriend. It’s far easier, and far lower an investment of resources if a low SMV woman can convince her higher SMV man to mate guard himself.

Just as an aside here, there may be a few readers who’ll think women will rationally consider that their long term provisioning is virtually assured in a feminine-primary social order. Alimony, child support or pro-female government will assure her and her offspring a baseline of security, so why mate guard any man?

The answer of course is that women’s psychological firm ware didn’t evolve to acknowledge these considerations. Once again T-Rex doesn’t want to be fed, he wants to hunt. So even with the logical consideration that provisioning is assured women’s limbic (particularly on an Alpha Fucks short term breeding assurance) still wants those environmental and behavioral cues that indicate they have that security.

Passive Dread

So with all of this to digest how do we put this knowledge of women’s limbic desire for ensuring a mate’s exclusive sex and provisioning to use for us?

The obvious answer is in the title of this post – developing that awareness of your SMV worth to a woman is a good starting point from which you can subtly employ a passive form of Dread.

I’ve gotten a lot of grief for just my acknowledging Dread, much less using it beneficially for both a man and whatever woman he chooses (long or short term). It’s always about how horribly manipulative it is, or it’s just an unsustainable game of brinksmanship between a couple that destroys trust. But what these (usually female) critics never recognize is that Dread is already an integral part of every relationship by order of degree.

The fact that both male and female mate guarding behaviors are evidential facts of both sex’s hindbrain function should be proof enough that Dread, the concern of loss of investment, and the subconscious, comparative evaluation of SMV is something that’s always an operative. It’s inherent to our conditions as evolved human beings.

My advice in this instance is for men to become sensitive to the indicators of that ovulatory mate guarding dread and use that insecurity to promote a better, genuine desire in that woman. Suggesting this will seem counterintuitive to a Blue Pill mindset. The conditioned response will be to allay that woman’s fears (the ones she’s subconsciously aware of but will hate you for making her acknowledge) and provide her with comfort and familiarity.

But comfort and familiarity are anti-seductive and kill the genuine desire, the genuine need to fuck you in order to keep you and show her appreciation for your higher SMV. Why does a woman compete for what she is constantly comfortably assured she already has?

The trick to employing soft or passive dread is making yourself sensitive to the opportunities to use it and then gently provoke it in as covert and indirect a way as possible. One of the better ideas the early PUAs had was mastering the art of the Neg, or the backhanded compliment. The idea was to casually knock a woman’s self-image down to a manageable degree in order to get her to qualify herself the the PUA. Passive dread operates on a similar principle.

You need to see the opportunities for its use, and women’s propensity for mate guarding men they find ‘desirable’ is a reasonably predictable opportunity. See those chances for other women’s casual flirtations with you, look for those unsolicited opportunities for easy social proof, and don’t dissuade your woman’s initial mate guarding response. Casually push back on the mate guarding impulse, don’t jump to the reassurances of your undying love and interest.

See that opportunity for what it is – a chance to restate whose Frame she’s chosen to be a part of. She wants to merit your value. Take that effort away from her and you become valueless to her.

Ladders & Snakes


All men are created equal. What you do from there is up to you.

Law 7: Get Others to Do the Work for You, but always take the credit

Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you an aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.

When I was first introduced the the 48 Laws of Power the seventh was the one I had the most trouble accepting. I should really say I have trouble ’employing’ this law, because I’ve spent my entire life as an artist in some capacity and I’m very particular about the integrity and character of what it is I create. Obviously we have rights management and plagiarism laws to ensure against the more blatant ‘stealing’ of ideas, but a lot of what accounts for taking unwarranted credit occurs in more nuanced social situations.

It’s usually in these social circumstances that the average person makes use of Law 7. It’s hardly a law at all considering how naturally humans will use it. In a purely ethical sense it’s kind of a no-brainer; don’t assume credit that you’re undeserving of, but bending the perceptions of what we base our estimates on is where the real art comes in.

On a personal level, my investment in what I create and how that creation is received is what matters most to me. I understand the want for a quick reward, but I’m more concerned with a cheap imitation of what I’ve created debasing the quality and effort it took to create it. For instance, I’ve spent the better part of my career creating products and brands for people with a lot of money who really had no real investment in what it was I was making for them. All they wanted was a “product” that they could promote and sell.

Naturally the quality and integrity of that brand or product had to be something they could get behind (the horse must at least look like it could win), but not be held too personally accountable should that product end up being less than ideal. That’s a nice way of saying most salesmen I’ve known love a widget if it’s something that sells, but they’re never really on the hook for if it sucks – that accountability rests with the creator.

While we were dining after the Man in Demand conference we had discussion about exactly this dynamic. I make an effort to keep my business endeavors as businesslike as possible, but there are brands and things I create that I will personally invest myself into. I have to be very careful of this because it took me a long time (and more than a few failed attempts) to develop the discernment to know what’s worth putting myself into. However, it is especially satisfying for me to travel to another country and see one of my bottles in the duty-free stores at the airport and then be at a bar & grill somewhere on vacation and see one on the backbar.

I explained to the guys that what I create (and own) are not “products” to me. I dislike that term in that sense. I understand the utility of that word to salesmen; product is an easy unit of measure, but to the person creating that thing it’s a measure of the quality of their idea. To refer to that creation as a product impersonalizes that creation and allows the seller to remain at arms distance should the creation be wildly popular or a horrible failure.

That pride of ownership or the abandoning of it is a convenience for someone only invested in promoting that thing, but on some level it is never really theirs with the same responsibility as the one who created it. So ultimately the noncommittal position of selling, promoting, endorsing, etc. becomes an arrangement of convenience since the creator’s idea is where the ‘product’s’ strengths lie – and also where the real accreditation should too.

I’ve occasionally been accused by the ignorant on Twitter of being dependent on The Rational Male for my revenue. Most of my regular readers know what I do for a living and understand why that’s silly, but I don’t think it’s any real secret that what I write here and in the books is something very personal to me. The Rational Male has always been something I’ve invested myself in for obvious reasons, but I’ve always resisted turning it into a brand per se. There wont be any TRM T-Shirts coming in the foreseeable future.

I’m proud to be responsible for what I do here and I will never be beholden to making what I create into a ‘product’ for others to sell. One of the best things about being in the position I am is being anti-fragile enough to write what I believe is important while still keeping myself solvent on what I do apart from it. This allows me a much greater freedom than needing to write something to stay solvent.

Bargain Debasement

You’ll have to forgive my intro here, but it got me to thinking about a larger point I had in mind about how and why a man invests himself in various endeavors in life. I’ve worked hard to get to a point in life where I can say my personal successes (and failures) are my own and not the result of others’ funding or some fortunate dispensation, but rather based on the strength of ideas and responsibly owning them as the creator. Yet another reason I have a problem with Law 7; for as much as you may gain by employing it you rarely develop the insights that failing of your own accord teaches you. Experience teaches harsh, but it teaches best.

I think one of the reasons men find the popularized, feminist, social convention of ‘male privilege‘ so disingenuous is because we want to be appreciated for the sacrifices and perseverance needed to even have what looks like a meager, hand-out, kind of privilege. An atmosphere of default privilege debases what men have honestly invested themselves in. I’ve always held that women fundamentally lack the capacity to appreciate the sacrifices men make to facilitate their feminine-primary reality, but that’s not to discount men’s want to still be appreciated for them.

Whether that’s manifested in financial wealth, personal freedom, status or earned wisdom there’s a fundamental want for an appreciation that is rarely ever forthcoming. One reason I believe many men have a self-fulfilling definition of what it is to be Alpha is because they feel they’ve earned that identification through hard work and playing by a set of rules everyone else should, but get frustrated when their efforts go unappreciated, if not outright exploited. Again, Law 7. It’s galling to see others rewarded for exploiting what you think should be appreciated.

There’s a subset of MGTOW reader/writers who question every man’s motive for doing what it is he does thinking that appeasing women is at the root of every effort. Nothing is a genuinely inspired passion if the end result is women’s affectations. I covered this in Crisis of Motive, but what exactly is a genuine motive in that sense? If the byproduct result of my genuine interests is having sex with gorgeous women and/or a beautiful wife and a couple of well adjusted kids should that then discredit my unique talents and interests in what I do?

What if, after all a man does, he seeks an appreciation that will only rarely be unsolicited on his part? It’s one thing to command respect; it’s quite another to demand it.

Institutionalized Success

In this sense I think what is most egregious about the present state of marriage is that, for the greater part, all of the personal equity a man invests in himself over the course of his lifetime is only a divorce settlement away from being halved for him (if not more so). A man’s personal equity (not to be confused with relational equity) is only one false rape allegation away from ruin. This is the institutionalization of Law 7: that a woman can largely and legally get a man to do all the work and then take (at least half) the credit from his own success – or at least that’s the social expectation.

Granted, a woman can also be on the hook for her lack of character judgement should she pair with a man who becomes a burden to her. There are rare instances when a woman may find herself financially beholden to a bad choice in marriage, but then it’s a situation of that man’s genuine achievements in life and usually an inability to take his burden of performance and make the most of it. For the most part, the role of support falls to the man in societal expectations; women and feminized men are the ones supported.

In fact, it’s a point of shame for men to be supported in such a fashion. Whether that’s warranted of not, it is men who are expected to make more of themselves than what they started with. A needed provisioning from women only puts his achievements’ validity in question. Like it or not, men should avoid the perception of themselves not pulling their own weight.

Doing More

A while back I was asked why the Burden of Performance should be called a “burden” at all. Should it not be a “challenge” or a “opportunity”? All optimist semantics aside, it is uniquely men whose character is judged on what he started with and what he made of himself.

I’m sure equalist critics will want to cast women into the same performance role, but in a uniquely male sense, it is men who are expected to make more of themselves. To be a ‘man’ is to produce in excess of what you consume – thus having the potential to support a family, an extended family, ensure security, give back to his community and/or reinvest that excess in greater endeavors or passions. While it may be part of the Feminine Imperative’s media campaign to popularize the character of the Strong Independent Woman® there is still room for women to expect the best out of a man while being provided for herself. In other words women have both the option to strive for independence while also retaining the option to be provided for by her husband or an LTR. And failing either of these, they retain an institutional right to Law 7.

Men must be independent resource providers, they must make more of themselves than what they began with, independent of dispensations or special privilege. There is no safety net, no other socially acceptable option to be provided for and still retain his being definitively a ‘man’. One of the hesitations I have with endorsing the Red Pill idea of going ‘Monk Mode’ is less about the isolation and more about the motivation men need to find within themselves to better themselves.

We look down on men who are dependent on women. Whether that’s financially, emotionally or physically, there is no option for dependence. One of the primary complaints professional, educated, independent women bemoan is their inability to pair off with a man of ‘like’ (or above) status. They’ll make euphemisms to characterize the men who would be their ‘equals’ who wont date them, but what they fail to acknowledge is the fundamental, root level truth of men’s burden of performance. For all the high-minded hopes of equalism, women’s Hypergamy still wants to filter for both sexual and provider acceptability in men.

Back in 2012 I based a post on Creative Intelligence from a study about how improvisational skills and creativity factored into a woman’s Hypergamous considerations. I wont quote it in length here, but suffice it to say that there is a measurable difference in how women perceive men with a trained or innate ability to improvise in, and overcome, times of adversity. As might be expected a man with a proven capacity to produce more than he consumes – especially when he’s had to come back from failure or misfortune – tends to be a more attractive mate choice that the man who chances into his own affluence.

Bear in mind that attraction and arousal are different sides of the Hypergamy coin (AF/BB), but many cross-cultural studies suggest that a capacity for creative, innovative, adaptive intelligence has been an evolutionarily selected-for socio-sexual trait in men – much less so in women. That’s important for the MGTOW critic to remember, it’s not as simple as a feminine-primary social order dictating men being slaves to their burden of performance. Just as gender is primarily biological, and not a social construct, neither is women’s evolved, Hypergamous sexual filtering.


Now, with the evolutionary basis of attraction in mind, it’s also important to consider that in our evolutionary past women evolved to take calculated risks in optimizing their Hypergamous sexual selectivity. The utility such Red Pill concepts as social proof, dread, Game, amused mastery, etc. are evidenced because they work with (or sometimes against) this Filter.

From The Curse of Potential:

Hypergamy wants a pre-made Man. If you look at my now infamous comparative SMP curve, one thing you’ll notice is the peak SMV span between the sexes.

Good looking, professionally accomplished, socially matured, has Game, confidence, status, decisive and Just Gets It when it comes to women. Look at any of the commonalities of terms you see in any ‘would like to meet’ portion of a woman’s online dating profile and you’ll begin to understand that hypergamy wants optimization and it wants it now. Because a woman’s capacity to attract her hypergamous ideal decays with every passing year, her urgency demands immediacy with a Man embodying as close to that ideal as possible in the now.

Hypergamy takes a big risk in betting on a man’s future potential to become (or get close to being) her hypergamous ideal, so the preference leans toward seeking out the man who is more made than the next.

The problem with this scenario as you might guess is that women’s SMV depreciates as men’s appreciates — or at least should appreciate. As I outlined above, the same hypergamy that constantly tests and doubts the fitness of a man in seeking its security also limits his potential to consistently satisfy it.

As I’ve mentioned in many prior posts, Hypergamy demands assurances. In fact so paramount is that need for Hypergamous certainty that women have evolved peripheral awareness to be sensitive to psychological and socio-sexual cues that confirm a man’s Hypergamous acceptability to her. Furthermore, so important is this need of assurance that in a society founded on feminine social primacy, the Feminine Imperative will legislate legal institutions to prevent men from misrepresenting themselves as a more optimal Hypergamous choice – as well as legislate penalties that insure women against both Hypergamous fraud and less than optimal mating choices.

As you might guess, the development and evolution of Game is one such psycho-social contingency men refine and use to workaround this Hypergamous filtering; and one that the imperative is still making efforts to restrict. However this doesn’t discount the way men have, in the past, built themselves up based on both social expectations, but also genuine interests and passions. Naturally, if a man is the genuine article and as a byproduct attracts women as a result of it, that might be preferable to ‘faking it till you’re making it’ – but if that’s the route you go be sure that you do in fact ‘make it’ because it’s what you feel passionate about.


The primary reason I wrote Preventive Medicine was to help men avoid having women’s institutionalization of Law 7 ruin their long term personal efforts and achievements. Many critics want to lock horns with me as to when a man’s Peak SMV generally occurs in life. That’s fine, but whether or not you agree with my accuracy in this regard the fact remains that it takes much more concentrated, long term effort to reach that peak than women’s fast-burn peak SMV. I don’t just mean this in terms of his professional status, but also his maturity, his acquired wisdom, his judgement of others’ character, the lessons learn from the bruises of his failures and near misses.

All of this requires an investment in oneself that simply the having of resources handed to you will never satisfy. That personal investment in oneself, as it should, amounts to a lot of internalized equity – an equity that will never be appreciated by women whose Hypergamy is looking for a pre-made man. Hypergamy doesn’t care about the effort and perseverance required to achieve the status you (should) enjoy at your SMV peak.

I’ll be the first to admit that when it comes to short term sexual selection, the most wanton sex I had was at the time in my life when I was the poorest. As an underemployed semi-rockstar I used hit it with the best of them, and from a purely sexual perspective, it’s true, criminal and Alpha cads will still fuck 80% of women. But there’s more to the worth of a man than just his notch count. Sexual experience constitutes a very important measure of that, but a man should want more for himself as a man, as a father, as leader, as a creator, even as a cad.

Life experience and the benefits that a man should draw from it are personally valuable. In fact, men feel the equity of these efforts are so valuable that men will commit suicide at 5 times the rate of women; and in particular between the ages of 45-49. Why do you suppose that is? What assurances of long term security does the common man have for himself? What is he faced with when the plan he sets forth for himself in his life is destroyed in one precarious instance?

Once again, using the male deductive logic, it may seem a better option for him to hit the reset button than to be faced with having his life’s equity, his largest investment, his creation, stolen from him. This is a graphic illustration of men’s Burden of Performance, a burden women simply don’t face.

That was then


Rollo Tomassi confession time: There was a time when I was in my late teens to right before I was 21 when I would’ve easily married one of my first LTR girlfriends. My Beta conditioned state of mind was such then that I would’ve launched headlong into what would surely have been a tragic marriage based on Blue Pill naiveté and changing the course of my life.

I made a special effort to cover the commonalities of this period in what I called the Break Phase in my second book and from the Preventive Medicine series of posts. It’s a dangerous time for young men feminized and conditioned to put women’s imperatives, ambitions and support above their own. This eagerness to please and put off his own future ambitions (the ones he allows himself to entertain) is the result of an acculturation process that prioritizes identification with the feminine and sacrificial supportiveness of any woman’s ambition he may be paired with during these ages.

Often this is the first time in his life he has the real opportunity to prove his dedication to a girlfriend by arranging his life around her goals – goals that are based on her own acculturation of female empowerment and entitlement. Sometimes this drive comes from a young man wanting to out-support the performance his father dismally failed at with his victimized mother, but mostly it comes from a thorough Blue Pill conditioning that assures him the old set of books are the rule set women can be expected to follow.

This is the crux of it; he is at his most eager to please while she is just coming into realizing what her sexual market value peak can leverage for her. Don’t assume that this leveraging is strictly based on securing things for herself, but rather what her impulses are leading her to. The time at which young men are their most ready to be “the perfect boyfriend / husband” is usually when young women want monogamy the least. Young men’s Blue Pill idealism is generally unblemished by having it betrayed at this point.

When I was passing through this time I was ready to suspend, postpone or simply abandon the ambitions I wanted for myself then just for the prospect of securing a girlfriend, wife, LTR, stable and lively source of sex and intimacy.

How could I not? I’d been conditioned my whole life up to that point to believe in the Disney fairytale that had me believe if I could just do more for a woman, be more like a woman, be sensitive to her feelings, and do everything in my very limited power to help her achieve her dreams she would appreciate the effort and the sacrifice and reciprocate with her own genuine love, sex and devotion to me.

Naturally the Blue Pill had convinced me that men and women shared a mutual concept of love and that my burden of performance was only based on how well I could help a woman rise above the horrible injustices that my poisoned gender had ruthlessly perpetrated on womankind in the centuries before I was born.

I’m thankful I was spared from the worst consequences of that delusion. I know too many men today who did just what I would’ve then. Most are on their 2nd or 3rd marriage, with kids from the first or second and still wondering how it went so wrong for them. They all either forced that fantasy to happen for themselves or paired with a girl who simply hadn’t come to understand her SMV during that period before she said “I do.” Almost to the man, these men’s wives went through what I describe in Making Up for Missing Out.

It’s not to say that I didn’t take the sting of rejection during that time, but I’m glad to have been rejected in light of so many men’s experiences for making their Blue Pill dreams come true.

Wait For Me

It’s ironic that the time at which young men are most eager to put on the yoke of what the Blue Pill has conditioned them for is the same time women want it the least. As I mentioned in Dream Killers:

The truth however is that the longer you remain uncommitted, the more opportunities will be available to you. It’s been stated by wiser Men than I that women are dream-killers – and while I agree with this, I’d say this is due more to the man involved, and their own complicity and apathy, than some grand scheme of women.

[…]Women are dream killers. Not because they have an agenda to be so, but because men will all too willingly sacrifice their ambitions for a steady supply of pussy and the responsibilities that women attach to this.

I recently read a forum post from a young man who was lamenting his ‘friend zone’ state with a girl. I had to laugh because I’d heard his ONEitis girl’s exact same words, verbatim, when I was about 19 or 20. She said to him,

“You’re such a great guy, but I’m not ready for a relationship right now. How about this, if neither of us is married when we’re 30 we’ll get married, ok?”

Hearing this negotiation now at 47 I have to laugh sardonically; it’s the same ‘deal’ I’d been offered at 20. At 47 I can see the machinations behind it – “Hey Beta chump, I like your dedication to the Disneyland narrative, and you’ll make for a dutiful and lucrative supporter once I’m 30 and done with the Alphas I really want to fuck while I’m in my prime, so how about you and I get married once I’m ready to finally ‘get it right with the right guy who was there all along’ okay?”

In other words, wait for me and be my Plan B guy just in case, ok?

What makes this unfunny is that at 20, young men want to believe the best of women. They want to believe she really thinks he’s so special she wont be able to not marry him and fulfill his Beta programming at 30,…so long as he’s patient. He wants to believe her earnestness because to do otherwise would be to judge her, and that, he’s been taught, is the worst thing a man can do no matter what choices she makes. What makes it unfunny is he actually considers it as a viable option for his life.

What also makes it unfunny is that on some level of consciousness this negotiation, this very long game, is something a woman pre-plans in her head. She knows at 20 years old that she’ll need her Beta-in-waiting. It’s not serendipity that she’ll find a Beta ready to out-support and out-forgive the other guys of her “crazy mixed up past” or her “journey of self-discovery”, no, she has it planned a decade before. It may not be a conscious acknowledgement at the time, but the expectation is there long before she comes into her SMV peak and the years just before her Epiphany Phase.

Beta Idealists and the Endgame

But at the time, young men want to believe it. There’s a certain satisfaction in the prospect that the ‘happily ever after’ will be fulfilled in the future. Of course during that time it’s vital a man disabuse himself of that fantasy, become Red Pill aware and see the ‘deal‘ for what it really is – an insult to him.

For my part that came from not wanting to wait around and learning how to get laid like I wanted to. That period of my life had some great moments as well as some pit of misery ones, but I learned, I grew; and had that girl actually been unmarried at 30 instead of a divorced single mother of two when I got there, I still wouldn’t have married her.

It’s an insult to a man’s masculine nature because it presumes he’d in any way be an attractive choice for his steadfastness. Any guy who’d even entertain the insult only confirms his Beta, optionless and destitute status to a woman who’s already planning to follow the dictates of her Hypergamy. He’s the sure thing, and his Blue Pill conditioning would convince him that his burden of performance is predicated on his perseverance, when in fact it just verifies him as a guy who Just Doesn’t Get It.

Again from Dream Killers:

I tend to promote the idea that Men should be sexually and emotionally non-exclusive until age 30, but this is a minimal suggestion. I think 35 may even serve better for Men. The importance being that as a Man ages and matures in his career, his ambitions and passions, his personality, his ability to better judge character, his overall understanding of behavior and motivations, etc. he becomes more valuable to the most desirable women and therefore enjoys better opportunity in this respect. Women’s sexual value decreases as they age and it’s at this point the balance tips into the maturing Man’s favor. It’s the Men who realize this early and understand that bettering themselves in the now will pay off better in the future while still enjoying (and learning from) the opportunities that come from being non-exclusive and non-commital make him a Man that women will compete for in the long term.

One of the first things I have to explain to a young guy about the Red Pill is that what he believes is so vitally important to him in the now will be rendered meaningless in only a few years. I can only try to explain to him how his idealism about holding together his now long distance relationship with his high school girlfriend will change and decay, but at this age and with his Blue Pill conditioning it’s very hard to communicate.

The Break Phase is an all or nothing prospect when it comes to helping a young man unplug himself. Unfortunately it usually takes the trauma of a breakup (made all the worse due to his investment in a Blue Pill fantasy) and confronting the reality his girlfriend is experiencing in college and her coming into her peak SMV years.

What he lacks is the insight and experience to fully grasp his situation. One reason the Sandbergian plan for Hypergamy reaches its limit around a woman’s Epiphany Phase is because it’s at this critical point that a man can more or less be expected to be a better judge of a woman’s character – or at least that’s the anxiety that the Wall engenders in women.

This point also coincides with a woman’s SMV decaying, whilst his is on the ascent to being realized. There’s a lot riding for her on a man remaining ignorant of the Game that’s been played for the past decade. Ironically it’s this same ignorance, the one she needs him to retain for so long, that makes him unattractive and ultimately unsuitable as long term prospect she can be aroused by or respect.

Thus we see the infancy of this anxiety in her earlier years when she asks her “perfect boyfriend” to wait for her until she’s ready for him to serve her necessity. She plans ahead with the ending in mind.


Our Sisters’ Keeper


“Men are to blame for women’s behavior. The Feminine Imperative only has as much power as men have allowed it to have. Hypergamy (open or otherwise) wouldn’t be the unrestrained social juggernaut it’s become without men’s complicity or accomplice.”

This quote is a go-to rationalization I read a lot from women just coming to terms with their first taste of the Red Pill. Unfortunately it’s also become a common refrain among certain sets in the manosphere; this rationale is usually particular to the moral absolutist strains of the manosphere.

When I read it from women it’s kind of ironic considering it usually comes from women who share in the same moral absolutism, who were “so different when they were in college”, but they’ve had their Epiphany and “got right with God.” They often cling to the Strong Independent® identity for themselves, but turn over a rock and show them the visceral, observable, ugly truth of unfettered Hypergamy and then, then it’s men’s partial or total responsibility for fostering women’s conditions.

It becomes men’s fault for not having the fortitude and presence of mind to correct them when they needed it – never mind the lifetime of Blue Pill conditioning that taught them judging women made them misogynistic assholes. I understand axiom that men and women get the men and women they deserve, but I wanted to explore this blame game dynamic a bit more.

From Validation Hunting & The Jenny Bahn Epiphany:

The Feminine Imperative relies on memes and conventions which shift the ownership of women’s personal liabilities for their sexual strategy to men.

When men are blamed for the negative consequences of women’s sexual strategy it helps to blunt the painful truths that Jenny Bahn is (to her credit) honestly confronting in her article at 30 years old and the SMV balance shifts towards enabling men’s capacity to effect their own sexual strategy.

As I was writing the Adaptations series it occurred to me that men on the ends of both the Alpha and Beta spectrum adapt their own sexual strategies in accord with the sexual marketplace and how that environment dictates the approach to what seems the most efficient.

As I stated in the last post, Hypergamy is nothing if not pragmatic, and efficient. However, men’s adapting to the “market” dictates of Hypergamy has to be equally efficient if that guy is to fulfill his own sexual imperative. Pragmatism doesn’t have time for how things should be. You make the best play with what’s in front of you.

Just to illustrate, for about 25 years or so, popular culture strongly pointed men towards a sexual strategy that could be defined as Beta Game. Play nice, respect a woman by default, be supportive of her self-image and ambitions to the sacrifice of your own, don’t judge her and do your utmost to identify with the feminine, was the call to action that, deductively, should make a man more attractive to a woman.

Furthermore, the intrasexual combat amongst men for sexual qualification was (at least ostensibly) focused on out-supporting, out-sympathizing, out-emoting and out-identifying with the feminine more so than other men. To set oneself apart from “other guys” the seemingly most strategic tact was to accept what women said they wanted from men. To pragmatically effect this men gladly joined the chorus of ridiculing conventional masculinity; denouncing and resisting the very element that would in fact have set them apart from the nebulous “other guys“.

So while this is an illustration of men’s deductive pragmatism in their adapting to the SMP, it’s also an illustration of how that adaptation can work against men’s best interests. Between the 80s, 90s and into the early 2000s this adaptation involved men following women’s lead to systematically turn conventional, positive masculinity into ridiculous or gay-associations of “macho-ness”. Later, defining the very idea of masculinity would progress from ambiguousness to women being the sole authority of what masculinity should mean to a man.

Women and Moral Agency

For as long as I’ve read and commented on Christo-Manosphere blogs a common thread has cropped up again and again; the debate as to whether women have the same moral agency or the same accountability for it as men. I’ve always found it fascinating because for all my dealing in cold harsh observable facts I’ve never paused to consider that women might have some excusable reason for their ethically challenged behavior. In my own estimate Hypergamy isn’t inherently bad or good – it just depends on whether you find yourself on the sharp end of it.

My point here isn’t to reheat that debate, but rather to see how it feeds into the rationale that men are in some way responsible for what contemporary women have become, and how they’ll progress if men don’t assume some responsibility for women’s behaviors.

Hypergamy is pragmatic, but it’s also inherently duplicitous. It’s unjust and unforgivable to a guy who doesn’t measure up to his burden of performance. When you consider the War Brides dynamic it’s downright reprehensible, but we have to also consider the pragmatism in that dynamic. From a male perspective we want to apply masculine concepts of honor and justice to women’s action – and in the past there was a high price to pay for infractions of it – but are we presuming our concept of justice is one that’s universally common to that of women?

Much in the same way we were Blue Pill conditioned to presume that our idealistic concept of love was mutually shared by women I would propose that men’s concepts of justice, honor, and (from an intrasexual perspective) respect are dissimilar from those of women.

For women, whatever actions serve Hypergamy are justifiable actions.

All that needs to be sorted out is reconciling those action with the concept of justice held by men. In the intersexual arena, what best serves men’s imperatives is justice. Up until the sexual revolution the balance between the sexes’ concepts of justice was mitigated by mutual compromise – each had something to lose and something to gain by considering the other sex’s imperatives.

For roughly the past 70 years this balance between the two concepts has listed heavily to the feminine. Our age has been defined by women’s unilateral and ubiquitous control of Hypergamy, and as such it is women’s sexual imperatives that is biologically and sociologically setting the course for future generations.

Along with that unprecedented control comes the prioritizing of women’s concept of justice above that of men’s. We can see this evidenced in every law, social convention or social justice movement that entitles women to rights and privileges that free them of any accountability for the negative consequence their Hypergamously based behavior would hold them to in a concept of justice that men would have.

I would also argue that women’s inherent solipsism reinforces this separation of concepts of justice between the sexes.

Rivelino had a good take on this on Twitter:

1 The woman is always the victim

2 Nothing is her fault

3 She is not responsible for her actions

4 A man is to blame

To which I’ll add a 5th: Any fault is always a ‘strength’.

The problem I see in assigning the blame of women’s behavior to men’s lack of control is that, presently, men have no real control nor does men’s concept of justice align with that of women. There’s a manosphere idiom that says women are the gatekeepers of sex while men are the gatekeepers of commitment. I’m not sure I completely agree with that.

That’s not to be defeatist, or an endorsement of a MGTOW course of action, but it is to say that if a man has neither the sex appeal to be a short term sexual prospect nor the provisioning appeal to be a long term investment, women feel entirely justified in acting in the best interests of Hypergamy and controlling his capacity for commitment as well.

And yes, that’s pretty fucked up if you, again, find yourself on the sharp end of it. Men’s adapting to the intersexual conditions set by women isn’t some deterministic prospect, but the idea that the mass majority of men would be responsible for the state women find themselves in is ludicrous. There will always be men willing to accept the sexual dictates of women because it serves their breeding imperatives. It’s good for him personally and it’s good for the species.

There will never be some global Lysistrata where men organize in solidarity, promising not to fuck another woman until they comply with demands that would place the Masculine Imperative above that of the feminine’s. Our own biology guarantees it.

Personal Responsibility

On a final note here, whenever I delve into the ethical implications of Red Pill awareness I invariably run into the personal responsibility equation. I do my best to make as coldly rational an observation of dynamics I see and allow my readers to make their own judgements. However, those observation are never intended to excuse the behaviors men and women find themselves prone to acting out.

There is always a want on the part of either sex to see their concept of justice enacted on those who would act against it. Thus you get honor killing in the Muslim world, and you have men’s access to the DNA testing of children they suspect aren’t their own denied in the “best interest of the child.”

So are men to blame for the conditions they find their women in? Are we our sisters’ keepers, hamstrung by our own culpability to actually help them be better women? Or do they bear the responsibility to conform to our perspective of justice and police the worst impulses of a Hypergamy most are only peripherally aware of?