neural software

For Better or Worse


Before I dive in here today it’s going to be important to put things into perspective with respect to an Old Married Guy becoming Red Pill aware and then applying what he’s learned in his marriage. In the last few comment threads the discussion has veered to what exactly the state of “monogamy” (if it can be called that) will look like in the next few decades given Red Pill awareness, Open Hypergamy, the progression of technologies that conflict with (or exacerbate) our evolved capacity to reproduce, etc.

The conversation tends to be a back and forth between what a more feasible and pragmatic approach to long-term relationships might be. The Young Single Guys make a (rather convincing) case for some form of men reserving the option of non-exclusivity; to take on short term lovers should the opportunity present itself – even if for just protecting a man’s state of Frame. Dread, being what it is, would necessarily be a mutually understood cornerstone of this arrangement.

The OMGs who’ve had the benefit of experience with respect to living with women (and in some cases divorces), rearing children (for better or worse) then offer up the realities of what a pLTR might be limited by with respect to actually living in an arrangement like this and the legal ramifications it leaves men open to.

Hashing out what Marriage 3.0 will or should look like is a discussion I’ll reserve for the next essay. For now I think it’s going to be important for that debate to recognize that since Red Pill awareness, in the intersexual respect, is a relatively new social awareness there’s always going to be differing experiences with it.

For the young men who’ve had the benefit of being Red Pill aware and learning Game, courtesy of communication technology and the experiences of countless other older men, it may sound kind of mundane when an Old Married Guy (OMG) finally ‘gets it’ after being Blue Pill for so long. But while you may never consider getting married in the future, you will no doubt get older and hopefully wiser in a way that your elders never had the benefit of. The reason I wrote Preventive Medicine was to do just this; to teach men what to expect from women and their sexual strategies and prioritization at their various phases of maturity. However, I would be remiss not to take into consideration what YSGs relate about the realities of today’s sexual marketplace. I think between us we have a very powerful knowledge-base.

As I said, for YSGs, it may seem mundane for a formerly Blue Pill OMG to kick up his wife’s sexual interest with his new Red Pill awareness, but consider that to him the Red Pill is an exciting answer to a long struggle. Likewise, an older guy reeling from an ugly divorce and rebuilding an even better life and sex life with Red Pill awareness is a fantastic feeling that I think is hard for YSGs to empathize with.

Instant Gratification

In my Stalling for Time essay I quoted reader YaReally and his understandable frustration with dealing with women in what’s become the modern sexual marketplace. I won’t re-quote it here, but the gist of it was how women of this generation are so predisposed to the attentions that social media offers them. The immediacy of social affirmation is just an Instagram post away and Beta orbiters are now a utility women simply take for granted.

It’s important to understand this in the light of how women’s psyches interpret instantaneous affirmation, as well as instantaneous indignation, attention and emotional consolation from both Beta orbiters and ‘you go girl’ girlfriends. I should also point out that there’s an even uglier side to this equation for women and girls who find themselves social outcasts. The cruel venom from haters is equally as instantaneous and likewise women’s evolved psyches struggle to process this.

As is the theme of this series, we have a situation wherein technological advancement outpaces human capacity to adequately process how it is affecting us. In this case we have women’s solipsistic nature that prevents the insight necessary to self-govern themselves with regard to how instant gratification of their base needs for attention is affecting their personalities and the decisions they make because of it. Prior to the communication age women’s need for interpersonal affirmation was generally limited to a small social circle and the opportunities to satisfy it were precious and private. It used to require far more investment on the part of women to connect interpersonally. But in the space of just two generations the social media age has made this affirmation an expect part of a woman’s daily life.

On top of this, we find ourselves in a time when feminine-primacy in our social structure makes criticizing or even making casual, constructive, observations of this self-gratifying vanity on par with misogyny for men. Women cannot hear what men wont tell them, and women have far less incentive to self-examine the consequences of what this affirmation-satisfying attention is working in them.

The Open Hypergamy Future

I get what the Young Single Guys are saying, I really do. I linked this article in a recent comment and after reading through it and author’s blog I can’t help but sympathize with the YSG’s grasp of the modern dating scene and how utterly hopeless it is for men to expect anything less than complete, life altering despair from the prospect of marriage. There is no upside to monogamous commitment, but the real kicker is that this condition is what women plan for and would hope for their own daughters.

Now, I understand Emma Johnson is another click-bait outrage broker, but is the sentiment her reader relates in raising her daughter to expect to be a single mother as an ideal state all that difficult or shocking to believe from women in this era?

My dream for my daughter is that she be in a loving relationship, and have a good ex-husband who really does a great job with the kids, 50 percent of the time.

People forget the joys of divorce — sharing your kids without guilt and having alone/me time.

[…]I also have time to exercise, enjoy vacations that are relaxing and involve lots of book-reading, and I have had time to nurture a relationship with my new husband, with fewer of the stresses of blended families.

The idealized state is one in which I outlined in The Myth of the Good Guy:

The problem with this ‘Good Guy’ myth is not because men can’t or wouldn’t want to try to balance women’s Hypergamy for them, but simply because women neither want nor expect that balance in the same man to begin with.

This is a new step in Open Hypergamy, the acknowledgement and proud embrace of women’s Hypergamous sexual strategy is not enough. The open expectation that one man will father and support her children while another will satisfy her sexually and appreciatively is not enough. The plan is literally to raise a young woman to adulthood with the expectation of her raising another child without a father/husband in her life and the child’s. We’re left to presume that the preferred norm for raising boys will be in teaching them it’s their responsibility to accommodate this norm.

The plan is not simply to end the Sandbergian plan for Hypergamy with the “Equal partner, someone who thinks women should be smart, opinionated and ambitious who values fairness and expects or, even better, wants to do his share in the home.” The plan is to leave that well-providing Beta once he’s been locked into indefinite utility and take up with a sexier husband with fewer parental stresses.

Yet, despite the overtness of women’s Hypergamy, men still have an idealistic hope that the worst predations of women wont happen to them. Read this woman’s post, sift through her other posts; she’s despicable, calculating, duplicitous and would put the knife in your back she told you she would,…but she’s also honest.

Whether by our conditioning or some intrinsic idealism, we want to believe in the earnestness of the Old Set of Books in the face of New Book women openly telling us “You stupid men, this is what we plan to do to you from the outset. Naked, open Hypergamy and all its machinations is what I will teach my daughters and grand daughters to do to your sons and grandsons. And you will take it and accept your Alpha Fucks or Beta Bucks roles in all of it because you’ll never get past your inherent idealism that we might not do all of this.”

We want to believe this woman is an outlier, but by order of degree, we know that whether it’s with softly spoken, loving words or a mommy blog that triumphantly yells these truths, women’s opportunistic concept of love will never align with our idealistic concept of love.

Primary LTRs

The arrangement this woman is hoping will be her daughter’s adult life is not too far different from what YaReally was suggesting about pLTRs; a primary long term relationship with a direct or indirect understanding that a man could take other lovers as fits him. He’s not the first to suggest the pLTR scheme as a workaround for marriage or raising a family sans marriage or binding commitment. And if Emma Johnson (or the reader she’s quoted) is to be believed this would be her own ideal relationship, albeit from the perspective of a woman retaining total Frame control.

Even a PUA like Mystery believed he could maintain a literal harem in some kind of live-in pLTR. And then there are the men who subscribe to the Charles Bukowski school of intersexual relations – in the right socioeconomic conditions this pLTR is realtively possible, but I think this is a poor substitute for what, as men we’d like to be an ideal, reciprocal marriage in which men can expect respect, desire, love, honor and all the other words no woman could ever hope to recite from their marriage vows.

I’ve locked horns with more than a few women who want to take me to task over my debating that human beings are not naturally monogamous. From a social perspective, loose monogamy and women’s inherent need for cuckoldry has always conflicted with our more or less successful human progress based on monogamous marriage. This is changing right along with the latest technologies that afford it to. As such, men are also forced to adapt and improvise with women’s inabilities to process these changes and the rapidity with which the next ones occur.

The old gals always like to tout that western society is the result of our agrarian roots and monogamous way of life. This is ironic since it’s women themselves who’ve fought tooth and nail to destroy exactly this ‘successful’ set up. Ruthless, open Hypergamy is now something to be proud of; something to instruct our daughters to utilize for their own solipsistic, selfish betterment at men’s expense – and to feel no shame for it, but rather expect it as the future norm.

It’s now time for men to either accept and adapt to this, or to form our own response to it in a way that not only benefits our interests, but the interests of women who can no longer process these changes without mens’ direct instruction. In Our Sisters’ Keeper I explored the notion that women of today are merely the women we deserve because men have kept their counsel about the affairs of women. We’ve got the women we deserve because our silence, and the silence of our forbearers, was the voice of complicity. Now we’ve come so far that women will send a man to jail or the unemployment office, or a paternity court rather than hear a man criticize her inability to process social changes that harm not only her but the larger social order.

There must come a point where men must unapologetically correct women for the betterment of society. Today this is a bold statement, one that could likely bring consequences to man’s life, but it’s only a bold thought because we’ve allowed women and their imperatives define the Frame of our social order for so long now. The socio-intersexual conditions we find ourselves in today are the direct result of women’s inability to process rapid social changes. As men we need to collectively recognize this. We need to recognize also that our social state is the result of allowing women to set a social framework that indentures men, that calls single motherhood and Hypergamous choices normative ideals.

We also need to recognize that we will be reviled for presuming some patriarchal control or male privilege, but we must have the confidence to set this aside in the knowledge that we now understand that women cannot cope with post-modern social and technological changes.

Stalling for Time


I was made aware of a trio of rather noteworthy stories last week all of which I found dovetail nicely on topic together. The first was Tweeted to me about the new advent of artificial ovaries and how overjoyed our feminine-concerned social order was that ‘infertile‘ women might have a better chance of conception. The report’s subtitled perspective was, ostensibly, about how making a synthetic home for a woman’s egg-producing follicles could improve fertility after chemotherapy and help women with endometriosis conceive:

Women can become infertile after cancer treatment as the ovaries and the egg-making follicles they contain are vulnerable to chemotherapy, especially for leukaemias, brain cancers and lymphomas. Removing and freezing ovarian tissue beforehand to reimplant after treatment can help women conceive, but there is a risk that this tissue will reintroduce hidden cancer cells.

Call me a cynic, but I think if a woman’s had a cancer serious enough to warrant chemotherapy I’m not sure her capacity to conceive a child is really her most important concern. A noble reasoning to be sure, but another paragraph down and we get to the real reason for the excitement:

“It may be used by women who want to delay having babies or postpone the menopause“

The method could benefit other women, too. “When fully developed, this technology may be used in women who want to delay having babies for social reasons, or who want to postpone the menopause,” says Claus Andersen at the University Hospital of Copenhagen, Denmark.

Ah yes, the Holy Grail of bioengineered gender equalism – a safe and effective means of perpetuating a woman’s fertility well beyond all reason and concern for healthy parenting would otherwise mandate. Nowhere is it mentioned, or are we to politely consider, that women’s real reasons for wanting a safe way to extend their fertility has less to do with ‘infertility’ concerns and a lot more to do with their difficulties in optimizing Hypergamy.

Earlier this year I wrote an essay entitled Assurances in which I argue that women will demand that society and science accommodate and insure their indefinite fertility while they sort out why it is they can’t seem to find the right (and Hypergamously cooperative) guy with which to start a family. I began that article by outlining the recent worker’s benefit of ‘egg freezing’ some larger companies were offering in order to entice (executive level) women to work for them – women, we are meant to presume, are so absorbed by their careers that they need to dedicate their most fertile years to their professional aspirations. All in order to stay on an equal footing with hyper-competitive men of course:

The latent purpose of developing technology to freeze a woman’s eggs, for instance, is to cheat (or give the impression of being able to cheat) the otherwise natural process of fertility that women are beholden to.

The latent purpose of every pop-cultural trend that contributes to the perception that women can realistically exceed the window of their fertility is offered as an assurance that women have more time than would be naturalistically expected to optimize Hypergamy.

Ostensibly, the message for women is the cliché of ‘having it all’ – reassuring women that they can have a rewarding career and make a significant difference in their lives and the lives of others as well as realistically having a meaningful family experience later in life. The unspoken hindbrain message is that a woman has more time to optimize Hypergamy.

I took a lot of criticism for being so presumptuous in that assertion. How dare I suggest that professional women didn’t deserve to be afforded the same opportunities men, who peak in their own SMV well after women’s prime fertility years have passed, had in life, career, and family. The thoroughly modern women of today weren’t forestalling pregnancy because of any personal misgivings or difficulties in attracting Mr. Right, these women needed to freeze their eggs to have more time to develop their careers, don’t you know.

The Real Reason Women are Freezing their Eggs

Turns out, not so much. Actually not at all,…

They are often portrayed as hard-hearted individuals who are putting motherhood on hold in order to climb the career ladder.

But women who freeze their eggs are actually waiting for a man who is perfect father material to come along.

Researcher Kylie Baldwin, who asked a group of women why they froze their eggs, said: ‘I think they were looking for a hands-on father.

‘And it was the absence of this particular type of potential father, not just the absence of any partner, that led them to freeze the eggs.

‘It’s not just about not having the right partner, it’s about having the right dad for their child.’

Interestingly, some of the women were in a relationships – but froze their eggs because they didn’t believe their partner was father material and were hoping someone better would come along.

I should add a side note here and point out the importance these women place having “the right dad for their child.” It’s so important that they’d expect a scientific miracle to give them enough time to find this very important father. However, I’d encourage my readers to compare and contrast this to the complete lack of importance men are expected to place on their own roles as the biological father of a child with regard to raising a child that is not his own. You see, while a woman will freeze her eggs in order to find the perfect hands-on Dad to breed with, men are told that even when a child is not his own he shouldn’t concern himself with his own self-importance in breeding or raising that kid.

This study was an interesting confirmation of the assertions I’d made in Assurances – Women want an assurance of Hypergamous optimization. Egg freezing isn’t about medical concerns or even professional sacrifices; egg freezing is about Hypergamy and women’s increasingly diminished ability to satisfy it later and later in life. In the manosphere and in my book Preventive Medicine there’s an understanding that women’s Party Years, the years she rides the “cock carousel”, are dedicated to the pursuit of Alpha Fucks – her prime directive is generally focused on a short term breeding strategy. Women’s entitlement extends to the point now that they demand science extend this period and assure them they will have ample time to complete their quest for Beta Bucks, motherhood, provisioning and parental investments indefinitely, or at least as long as men might be able to live up to their peak SMV qualifications.

The women were predominately middle-class and highly educated and were aged 38, on average, when they had their eggs frozen.

Mrs Baldwin, a sociologist, said: ‘I asked them about what their motivations were and I would say none of the women underwent the procedure for career reasons.

‘Instead, it was very often down to their perception that it was not yet the right time for them to be pursuing motherhood for one reason or another.’

And, as you might expect, what article about women’s struggle in finding the right guy would be complete without shaming men for their reluctance to participate in playing the roles the Feminine Imperative demands they play in order to fulfill women’s sexual strategies?

The comments about men’s reluctance to commit echo some made by one of Britain’s leading fertility doctors earlier this year.

Professor Adam Balen, chairman of the British Fertility Society, said: ‘There is a notion that young men are not committed to relationships in the way they have been in the past.

‘Childhood for some men is being extended into 20s and 30s when they’re not committing to a relationship.’

Again, it’s childish men’s fault that women have been brought to egg freezing science. This then brings us full circle to NPR’s recent story about economists “puzzlement” over why men are leaving the workforce in droves.

“I wasn’t going to go back to work. It was almost going to just be a nice transition into retirement for me — a very early retirement. I mean, I’m only 36 years old,” he says.

And if he does go back to work, he worries about the prospects.

“Things move really, really, really quick [in IT], and I’m worried that if we can’t make it work, that I’m going to go looking for a job and they’re going to say two years out of it, ‘Sorry, brother, you don’t have what it takes to work here anymore,’ ” Rekkedal says.

Tara Sinclair, chief economist for job-search site, says brawny jobs are being replaced by brainy ones, and that trend doesn’t favor men.

How’s that for an interesting social cycle?

There’s a common refrain you read in both the femosphere as well as religious bloggers about the state of extended adolescence they believe men are extending today. I even wrote about this ridiculous impression of men’s clinging to juvenility in Are You Experienced.

Men forestalling their “adulthood” – a characterization that is entirely dependent on how well a man aligns with women’s imperatives – by dropping out, or otherwise not preparing to be a potential provider for a family a woman deems is at last necessary to her, are considered ‘kidults’ or extending their adolescent years. Professor Adam Balen in the egg freezing article says men are extending “childhood” into their 20s and 30s.

Ironically, you’ll find the most ardent critics of extended adolescence in the writings of Man-up-and-marry-those-sluts religious male bloggers intent on virtue signaling their acceptability to women who will benefit most from their ‘manning up’ and overlooking their Party Years indiscretions.

On the other hand, women wishing to forestall motherhood – a characterization which used to imply a woman’s entrance into adulthood – are never characterized as “extending their childhood.” Women who opt to delay marriage can always fall back on the unacceptability of ‘most men these days’ to excuse their own extension, or they are “focusing on their career.” Women can never be cast in any way other than Strong and Independent®. In fact, this is the first, default presumption we make about a never-married or never-mothered woman.

The Daily Mail article about the truths of women’s reasoning for freezing their eggs puts the lie to this presumption. Women’s latent purpose in egg freezing is to extend fertility until their ideal Alpha man arrives in their lives.

Then, of course the blame become circular on men – men not accepting the role that open Hypergamy expects them to already be aware of and accept wholesale makes him guilty of extending his childhood. Women then blame their spinsterhood on a lack of acceptable ‘adult’ men.

There is never any incentive for personal insight on the part of women, not even when she’s far past her reasonably fertile years, to say nothing of her capacity to intersexually compete with her sisters for those acceptable men. Nowhere is there an afterthought that acceptable men would actively avoid her or find her unacceptable for his own long term investment.

Advancing Gender Dynamics

Finally, we need to add to this the obscene amounts of on-tap social validation women enjoy today. I’m not the first author to recognize or write about this, but there is a very real psychological dynamic that humans in this era have had to deal with which no other previous generations had to consider. Our capacity for technological advancement has progressed so quickly over the past century (and 16 years) that human beings are scarcely capable of understanding what these advancements imply to us as a society and largely as a species.

One reason I believe evolutionary psychology will always have a place in the manosphere and Red Pill discussion is because it aids us in understanding how our minds have evolved and what we can expect from ourselves, or cultures our intersexual dynamics in the context of how we’re experiencing these technological advancements. I had a reader tell me once about how appalled his grandmother was at the idea of a sperm bank when they first appeared. Today it’s part of the scenery, but when they appeared it was scandalous to the mindset of that era’s acculturation. Fast forward from the 1960s to now; in just over half a century think of the tech advancements we have with us today that we take for granted, but our grandparents would marvel over. Now think about how those advancements are interpreted by our hindbrains in so short a time.

Communications technologies, and now a social media explosion, affect our very plastic, yet feral hindbrains in ways that our new globalizing culture can’t keep pace with. I bring this up, because it’s important to consider how women’s feral selves are affected by an instantaneous attention and affirmation that previous generations of women craved, but never dreamed of having this kind of facility with.

As the conversation is won’t to do on this blog’s comment threads, the topic du jour picked up on the merits, or lack thereof, of monogamy vs. legal marriage vs. pLTRs (primary long term relationships or ‘plural’ long term relationships as the term fits). I’ll be addressing this in the next post, but I’ll foreshadow a bit with this; sifting through one of his usually long comments, this bit from YaReally stuck with me (emphasis mine):

“But even if your Game is as tight as YaReally’s, try interesting a modern young chick in commitment. Go ahead. You’ll be in for a shock. A woman in her prime years is so high on a never ending validation train that she’s sure it will never end. Why should she commit? There’s no incentive to do so. She always branch swings to better, and better is always available before she’s even tired of what she’s got.”

You hear them say “I wouldn’t give up my social media for that dream guy”, but you don’t hear why they won’t. The “why” is what we’re up against. They are conditioned to think they will never hit the wall, Amy Schumer at 45 gets the rich doctor in the end, they have endless offers of commitment and monkey branch higher and higher up the tree in their prime.

I have fuckbuddies who’ve disqualified high status guys. and rich jacked 6-pack dudes for like one or two errors. My favorite was one who disqualified a guy because the area of medicine he picked to specialize in wasn’t EXCITING ENOUGH. So she interpreted that as him not having enough ambition. She turned him down for such a silly reason. But why wouldn’t she? She has dates lined up anytime she wants with guys as high value or higher than him around the block whenever she wants. If she takes care of herself the attention train won’t stop till 35+. Why would she want to limit her Hypergamous options by settling in her early 20s?

That’s why those girls look at you funny when you suggest giving up social media. They can’t comprehend any reason TO. It doesn’t compute.

In a globalizing culture where both science and social order is predicated on the satisfaction of women’s imperatives, why indeed would any woman believe she isn’t entitled to it all? Both technology and social reengineering have placed women into a position where their hindbrains cannot hope to interpret the experiences they afford, much less have the attention span necessary for the insight to process how they should best cope with changes they’re scarcely aware of or take for granted.

This post is the first in a series detailing the contrast between how our evolved biological natures conflict and cope with the changes our rapid advancement demands of us, and how our intersexual and social relations are changing as a result of it.

Late Life Hypergamy

Commenter YaReally dropped an interesting set of videos in last week’s comment thread and I thought I’d riff on them for a bit today. I’m not familiar with Loose Women (the TV show anyway), but from what I gather, it’s on par with The View or any similar mid-day women’s talk show. I don’t make a habit of watching shows dedicated to entertaining women’s need for indignation, but I regularly have readers email or tweet me segments asking for my take on certain aspects of them or how they relate to Red Pill awareness.

It should come as no shock to my readers that shows of this formula are a social manifestation of women’s base natures. Every conversation takes on a sense of seriousness and gravity, but the tone and the presumptuousness that drives these conversations are rooted in women’s solipsism. All iterations of this show are presented from a perspective that assumes a pre-understood feminine primacy. It’s also no coincidence that the rise in popularity of women’s talk shows has paralleled the comfort women have in embracing Hypergamy openly.

Whenever I get a link to something the women on The View discuss it’s almost always a confirmation of some Red Pill principle I’ve covered previously, and in this instance Loose Women doesn’t disappoint. Saira Khan (I apologize for my lack of knowing who she is or why I should care to) related to the panel of women – and the expectedly disproportionate female audience – that at 46 years of age and two children (only one by her husband) she has entered some commonly acknowledged phase where she finds herself lacking all libido for her husband.

I decided to write a full post on these clips because Saira amply demonstrates every facet of the latter phases of maturity I outlined in Preventive Medicine. She begins her self-serving apologetics by prequalifying her previously “fantastic sex life in her younger years” and moves on to her bewilderment over her lack of arousal for her glaringly Beta husband. We’ll get to him later, but she’s a textbook example of a woman in what I termed the Alpha Reinterest phase from Preventive Medicine. Granted, at 46 Saira is experiencing this “stage” a bit later than most women, but we have to consider the difficulty she had in having and adjusting to children later in life – all undoubtedly postponed by her obvious fempowerment mentality and careerism.

I love you, but I’m not in love with you

It’s likely most men in the Red Pill sphere have experienced and discussed this very common trope. Saira is quick to apply a version of this standard self-excusing social convention. She “loves her husband” and “he’s a great man”, but lately(?) she simply has no desire to fuck him. I’m highlighting this because it’s an important part of the psychology and the self-excusing rationales that revolve around the less-than-optimal outcome of women’s dualistic (AF/BB) sexual strategy.

It may serve readers better to review the Preventive Medicine series of posts, but the short version is this: Once a woman has settled on a man for her post-SMV peak life plans, and the routine and regimen of a life less exciting than her Party Years begins to reveal the nature of a (usually Beta) man she settled on, that’s when the subconscious sexual revulsion of him begins. The feral nature of

Hypergamy begins to inform her subconscious understanding of her situation – the man she settled for will never compare to the idealized sexuality of the men she’s been with prior to him. Alpha-qualifying shit tests (fitness tests) naturally follow, but Saira herself describes her sexual revulsion for Steve as a sense of “panic” at the thought of him expecting her to be genuinely sexual with him.

As such, there becomes a psycho-social imperative need to blunt and/or forgive these feelings for the “lack of libido” women experience for their Beta husbands. Thus, we get the now clichéd tropes about how “it’s not you, it’s me” or “I love you, but I’m not in love with you.” Both of which amount to the same message – I love you, but I have no desire to fuck you. You’re a great guy and a swell husband, but my pussy only gets wet for Alpha.

Saira exemplifies this in her assessment of her husband (Steve), but more so, she illustrates the disconnection she knows is necessary to insulate her ego from knowing exactly what’s “wrong” with her. The problem with her lack of libido becomes separated from the source, Steve. So she says it’s not him, she just doesn’t want to do it.

She qualifies herself as someone loveable (she still cuddles and gets comfort from Steve), but this lovable ‘good person’ doesn’t want her lack of arousal to be something to disqualify her from feeling good about herself.

Solution: make sex separate and ancillary to her relationship with her husband.

For women in this phase, sex is equated with a chore. It’s a chore because it’s not something she has a desire to do, but still feels obligated to do. Steve walks through the door at 6 and her subconscious understands that the expectation of her is that she should be aroused by this Beta man she’s trapped into living with for the rest of her life. Hypergamy informs her subconscious and the manifestation is to find ways to avoid sex with a man her Hypergamous sense acknowledges is a suboptimal sexual pairing. Her conscious, emotive, female mind understands that she should want to fuck him, but it wars with her hindbrain that is repulsed by just the imagining of it.

In order to contend with the internal conflict created by Hypergamy, and a woman’s settling on a poor consolidation of it, social conventions had to be created to make separating sexual arousal (Alpha Fucks) from women’s personal worth (Beta Bucks investment) and the attending bad feelings it causes for them.

Ironically, this show’s original premise was based on the question of whether sex was even a “must” on a couple’s wedding night. This is a prime example of separating desireless sex from women’s sense of personal worth. I wrote about this in Separating Values. If sex is ancillary or only an occasional bonus, it ceases to be a deal-breaking factor in marriage for women when they don’t have a desire to fuck their Beta husbands.

Conflating Values

One of the major problems women have, and more than even some red pill men have, is the conflation of sexual market value with their intrinsic personal value as a human being.

It needs to be emphasized that while personal value is influential in sexual market value, SMV is distinct from your value as a human being. I’m stressing this because, in the age Disney Princess empowerment, this conflation of the two has become a go-to social convention; and not just for women.

What Korth suffers from is presuming her personal value is her sexual market value.

It’s disruptive to her self-perceptions and ego-investments when that presumption is challenged by a man who doesn’t want to fuck her for reasons based on the intrinsic value she believes she’s entitled to by virtue of maturity and imaginings of self-sufficiency. Just as women aren’t aroused by men’s own self-concepts of virtuousness and aspirations of higher purpose, men aren’t aroused by whatever ephemeral self-perceptions a woman may have.

In Khan’s case, she (and the many women in the audience who nod in agreement with her) must devalue sex as an article or an object rather than accept that it’s something she wants to engage in, just not with Steve.

There are many other social conventions that aid women in avoiding sex with Beta husbands. An even more common convention is the popularly accepted idioms that “sex just naturally declines after marriage” or “men and women often have mismatched libidos.” Both of these have filtered into our popular consciousness, but they serve the same latent purpose – excusing a lack of desire caused by women interpreting their husband’s lack of Alpha sub-communications. Wives don’t get tingles from Beta husbands, thus, they need to find ways to offset the bad feelings for themselves first, and their husbands secondarily.

The trick in this is women not personalizing their lack of arousal with a husband’s self-worth – “it’s not you, it’s me” – and deferring to some naturally occurring biological or psychological event that can be conveniently attached to the mystique of women.

It’s not you, but it is you

Thus, the rationale morphs from “it’s not you, it’s me” into “it’s not you, it’s the time/circumstance/effort/need for help with the chores/phase of my mysterious woman-ness” that’s causing her lack of sexual desire.” She’s got a busy life, she’s got kids, and in her pursuit of perfection in these arenas, sex somehow falls by the wayside – or at least the kind of non-obligatory, hot, urgent sex she used to enjoy in her fantastic youth. It’s not you, it’s just life.

It’s not you, it’s wives ‘naturally’ lose interest in sex. It’s not you, it’s that she panics at the thought of you expecting her to be aroused by you.

If sex can be delimited to being all about the person then a lack of women’s arousal can’t be blamed on the mechanics of sex. So when men complain about a lack of sex from their wives or a lack of enthusiastic genuine desire, we get the response we hear from the panel of women on the show; a sarcastic shaming of men who raise the issue that their wives are frigid with them.

“Oh, how can men survive without sex?” or a sarcastic “No bloke can be in a relationship without sex” is a deemphasizing of the importance that the role of sex plays in a marriage and any intersexual relationship. Once again this is due to the separating of personal worth of a woman from the sexual mechanics of Hypergamy that prompt her to genuine arousal. The easiest solution is to cast men into the same sexual expectations as women; if women can forego sex then men ought to be able to “survive” without it too.

This normalized idea stems from the equalist perspective that men and women being equal should also share equal attitudes, prompts, and appetites for sex. This is a biological impossibility of course, but the conversation serves as a stark illustration of women expecting feminized men to identify with the feminine and prioritize that identification above any and all considerations about their experiences of being male.

Ultimately this is self-defeating for women because the nature of the Alpha guy that women crave pushes him to have sex, not to deny himself of it.

In fact, that sexual insistence is a prime indicator that a woman is dealing with an Alpha. The man agreeing to the patience and effort needed to “wait out” his wife’s frigidity is indicating that he’s not accustomed to insisting on, and getting what he wants. If he can sublimate his most powerful biological imperative – to get sex – what else is he willing to sublimate?

Sex is the glue that holds relationships together.

The ladies on the panel mock this idea for exactly the same reason Saira is tying herself in knots about not being hot for Steve. He needs sex, but he shouldn’t really need sex because it’s all about the person and not the mechanics. But it is exactly the mechanics of Hypergamy that are at the root of Saira’s need to solipsistically feel better about herself to the extent that she’ll publicly emasculate her husband on national TV.

As the show grinds on, all of the predictable rationales for wive’s self-consolations for a lack of sex get run down like a check list. Kids? Check. Career? Check. Never do they address that she’s a

Kids? Check. Career? Check. Never do they address that she’s a

Never do they address that she’s a 46-year-old woman raising small children or that her so overstressed condition is only one consequence of delaying what passes for motherhood to her for so long. I understand Saira and Steve struggled with infertility, but my guess is that this too was a physical result of the life choices she made and the difficulty of conceiving and carrying a child to term well after her fantastic sexual prime. I’m 48 and my daughter graduated high school this year so I can’t imagine facing parenthood in my mid/late 40s. This isn’t even an afterthought for the panel because it exposes the costs of the feminist-inspired careerism the show is triumphantly based upon.

Shit Tests and Marriage

As I mentioned earlier in this post, wives in this state will still shit test their husbands just as readily as any single woman. We are meant to believe, no we are expressly told, that Saira’s sexual revulsion is “normal” and it’s not Steve or his dedication that’s at issue. Yet during all of Saira’s journey of self-discovery about her lack of libido, she suggests that Steve go out and find a woman who will fuck him. At some stage in their great open communication, Saira gives Steve express permission to go out and bang another woman because she just can’t.

Naturally she couches this in the idea that she’s so devoted to him “as a person” that she just wants him to be happy, however, she is so repulsed by him, sex is a happiness she can’t find within herself to even feign for him. For all the shocked gasps from the women in the audience, what this amounts to is a very visceral shit test for Steve.

The purpose of the ‘dare’ for Saira is meant to determine whether Steve can still (if he ever) generate genuine sexual desire in other women. I’ve covered this dynamic in at least a dozen different posts – women want a man who other men want to be, and other women want to fuck. Steve’s steadfast devotion to his wife is anti-seductive and Saira, on some level of consciousness, knows this. If another woman found Steve attractive enough to bang it would generate Dread, social proof and confirm his preselection among other women. And as I’ve mentioned countless times, breakup sex (or near breakup sex) always trumps contrived, preplanned special occasion “date night” sex, which predictably is the suggestion that ends the second video.

And as I’ve mentioned countless times, breakup sex (or near breakup sex) always trumps contrived, preplanned special occasion “date night” sex, which predictably is the suggestion that ends the second video.

Steve, the dutiful Beta, is also predictably dumbfounded by her “suggestion”. He’s heartbroken from a feminized emotional perspective, but also because, like most Beta men, he’s heavily invested in the fallacy of Relational Equity. He’s observably sexually optionless so it’s a moot point, but if he were to muster up the balls and the Game to take her up on her oh so caring suggestion to fuck another woman, he risks losing the relationship equity he believes his rational, empowered wife should appreciate and factor into her attraction for him.

Thus, Steve comes up with rationalizations for why he didn’t take her up on her offer of permissive infidelity. He makes his necessity (really his optionlessness) a virtue and sticks to the standard Beta wait-it-out supportiveness he’s been conditioned for but is actually the source of his sexless marriage. He defaults to the “open communication” solves everything meme while ignoring the message that the medium of his wife’s sub-communication is telling him. Steve attributes everything (accurately) to his conditioning that most men, “typical blokes”, are Betas whose responsibility ought to be unconditional supportiveness when in fact they really have no other choice but to be so.

She doesn’t want to be ‘fixed’

One last thing occurred to me while I picked these clips apart. At the end, the panel of women defaults to the “it’s not you Steve, you’re a great guy, Saira’s just experiencing a normal frigidity that comes along for women in marriage.” I thought this was interesting because there’s a push to accept this frigidity as a normal phase women experience, but it still relies on the idea that sex and personal worth are two separate aspects of this problem.

If the root of this ‘normal’ problem is one about mechanics (it’s not Steve, it’s Saira’s physical/psychological malfunction) then I would expect there could be a mechanical solution to the problem. Even the fat brunette panelist suggest that all it takes is a better ‘effort’ on Saira’s part to get herself into the mood, but she even rejects this. Her problem isn’t a pharmaceutical one or a behavioral one, it’s a holistic one rooted in hardwired Hypergamy. So repulsive is the thought of fucking a Beta that Saira cannot psych herself up to do so.

I wondered if she would even consider taking the new “pink pill”, the female form of viagra, but I’ve read enough counter argument articles from women about it to know that women’s hardwired psychology prevents them from even chemically altering themselves to want to have sex with a man her Hypergamy cannot  accept. My guess is that even a cheeky holiday in the Maldives won’t be enough to convince Saira to want to fuck Steve.

However, this simple fact, that women will refuse to take the Spanish Fly to work themselves up and bypass their Hypergamy for their Beta husband’s happiness, destroys the convention that her frigidity is the result of her biomechanics. She doesn’t want a pill to fix her because she knows it’s a holistic problem.

Saira knows how to please Steve sexually, she simply doesn’t want to, and it’s because Steve is Steve.


The Pareto Principle


An interesting side discussion was started in what proved to be a very popular post thread for The War Brides of Europe, and rather than let it disappear beneath a thousand-plus comments I thought I’d pick up on an old post I’ve had in my drafts for a while now.

One of the foundational ideas of Red Pill awareness from the earliest PUA years has been the 80/20 concept – 80% of women want to have sex and / or pair off with the top 20% of men. This has been a fast and loosely defined in terms of subjective sexual market value (SMV) between men and women and the ratio of disparity between those valuations.

In intersexual terms, this 80/20 rule finds its roots in the economic theory known as the Pareto Principle: “80% of your sales come from 20% of your clients.” While I’m not sure the principle is directly translatable, it mirror the general rule of Hypergamy and women’s innate drive to optimize their sexual strategy with who they perceive as the top tier 20% (Alphas) men are fucking the 80% lion’s share of women. Many a despondent Beta picks up on the principle and uses this to justify his failures to connect with women.

I’m of the opinion that the 80/20 rule is often abused to justify men’s failures or successes with women (more often failure), however the fundamental notion is both observable and easily verifiable in-field as well as statistically. It is however important to keep in mind that the 80/20 rule as it applies to Hypergamy is often bastardized in its inverse. The presumption goes that if 80% of women want to have sex with the top 20% of men it should necessarily mean that the top 20% of men are fucking 80% of women. Many a despondent Beta picking up on this dynamic will use this assumption to disqualify himself from Game or give up in futility. More on this later.

As a point of reference, it’s important to remember that Hypergamy doesn’t seek its own level with regard to SMV comparisons. Rather, Hypergamy is always seeking a socio-sexual pairing that is a ‘better than’ exchange for a woman’s own, realistically comparative, SMV. And as I’ve mentioned previously, Hypergamy is always pragmatic about establishing that ‘better than’ SMV exchange with men’s.

While the Red Pill’s expanded definition of Hypergamy encompasses far more than just ‘marrying up‘, the 80/20 sexual selection process is simple enough that even Aunt Giggles in her heyday could illustrate it:


As you might guess the fundaments of basic Hypergamy are easy to understand, so the tendency is to oversimplify the complexities that really define Hypergamy and how the 80/20 basics play out. And lastly, it’s important to bear in mind the dual nature of women’s Hypergamous filtering, impulses and attendant emotional investments – the 80/20 dynamic applies to both the Alpha Fucks and Beta Bucks aspects of Hypergamy, however the characteristics that would optimize the former tend to come at the expense of the latter (and vice versa).

All that said, the 80/20 principle is fairly simple; a majority of women across the broadest SMV spectrum (80%) will always want for a ‘better than’ pairing (both sexual and provisional) than their own comparative SMV.

If the underlying mechanics of Hypergamy-inspired desire were only about a 1 or 2 step difference in SMV the distribution ratio wouldn’t be 80/20. As sophomoric as it is the above graph is relatively accurate: an SMV 3 woman is desirous of an SMV 8 or above man as representative of a Hypergamously optimal pairing (sex and/or provisioning).

For the 80/20 rule to hold true we’re looking at a comparative difference of 5 steps in SMV. Now, granted, this is on the extreme end of the spectrum, and it should also be noted that SMV is also a question of context and based on a woman’s ‘filtering’ perception of a man’s SMV being legitimate. However, this doesn’t alter the ‘better than’ merited pragmatism of Hypergamy.

Whether or not a woman is actually capable of this optimization isn’t relative to understanding the principle. Indeed, with the expansion of instant communication, social emphasis of women’s empowerment and esteem, and the influence social media exercises over the female ego, an SMV 3 woman of today might likely believe she is in fact deserving of a man 5 steps above her own (a good example). But for purposes of understanding how the Pareto principle applies to intersexual dynamics we must focus on the latent purposes for it to exist.

Common Errors

The easiest (or most convenient) mistake to make about this dynamic is to presume that the consolidation of Hypergamy (locking down a man 5 to 1 steps higher in SMV in monogamy) defines the 80/20 rule. Remember, this principle is about desire and women’s expected (entitled?) satisfaction of it, not the actual consolidation (LTR) of that Hypergamous ideal.

In the prior thread the conversation centered on the mistaken idea that the Pareto Principle is not universal or is only observed in some systems, but not in human sexuality. To which I’d argue that in no other system is this principle more evident than intersexual dynamics – and not just among humans but countless other species. It’s unflattering to the disguise in which the Feminine Imperative would put it in, but, whether realizable or not, the 80/20 rule practically defines female desire.

The second mistake it to presume the inverse: that 20% of men actually get 80% of women. Usually this gets trotted out as an equal-for-equal argument that presumes, again, that desire should necessarily translate into consolidation. Betas and lower SMV men do get laid and pair off with women for any number of reasons, but the principle isn’t about who’s actually fucking who. Rather, it’s about who has more access to sexually available women based on their SMV valuation. Nice Guys may finish last, but they do finish eventually – whether they finish ‘well’ is a thought for another post.

A third common mistake, made mostly by women, presumes the goal-state outcome of intersexual dynamics should be to arrive at a monogamous state. This is the consolidation of a female sexual strategy, and because we live in a feminine-primary social order, that committed, monogamous end to women’s sexual strategy is perceived as the socially “correct” goal. At no point is men’s imperative interests (sexual or life-rewarding) a priority, if it’s considered at all, in the Hypergamous equation. In the absence (or disregard) of men’s conflicting interests the Feminine Imperative substitutes what best fits its own interests as the socially ‘appropriate’ goals for men. Then it qualifies ‘manhood’ according to its proxy interests for men, so that any man not measuring up to them are not considered truly ‘men’ by its definition.

Women’s innate Hypergamous nature ensures a distributive model for desire that aligns with the Pareto Principle – even if the overall result of women settling for less than optimal Hypergamy appears to contradict it. Again, it’s important to remember that women’s Hypergamous desires are often not reflected by the outcome of those desires.

Want is not have

The concept that a woman’s Hypergamous imperative wouldn’t be a mutual goal between the sexes is an alien thought to most women.  Much in the same way that men idealistically want to believe women mutually share their concept of love for love’s sake (and free from the conditions of their Burden of Performance), women are mistaken in believing men’s sexual strategy is synonymous with the female strategy and shares a mutual end. By way of feminine solipsism and a social order that only considers women’s imperatives as legitimate, collective feminine social consciousness rarely gives men’s imperatives an afterthought – and then only when they become problematic to the Feminine Imperative.

Women subconsciously reinforce the feminine-correct goal state of LTR monogamy by a continuous, autonomous, expectation of its fulfillment – even when that fulfillment creates cognitive dissonance with their short term vs. long term sexual strategy. It’s part of women’s Hypergamous firmware to do so because it ensures (or tries to) their subconscious need for parental investment and long term security / provisioning.

What women necessarily must disregard is that their own sexual strategy choices are determined by the want to pair with a mate who exceeds her own SMV. Thus, the Pareto principle applies.

In Open Hypergamy I made mention that there is a social transitioning taking place among women where revealing the uglier side of Hypergamy is becoming more acceptable. The degree of comfort with which women have in revealing the machinations of Hypergamy is proportional to their capacity to play the 80/20 game well enough to consolidate on a 20th percentile man (or his closest approximation). For women still uncomfortable with openly embracing the uglier side of Hypergamy concealing the truth about the 80/20 becomes a practical priority. You will find in the future that many of the conflicts you read between Strong Independent Women® of differing social or moral perspectives will be based in their degree of comfort in openly relating the machinations of Hypergamy.

Women for whom keeping the 80/20 rule concealed from men’s popular consciousness (women with less capacity to compete intrasexually) can ill afford to have men aware of their own SMV and how it affects their long term sexual strategy. High value Red Pill aware men have the leisure to exploit Hypergamy and low value Red Pill men aware of their Hypergamous role risk denying women of the resources to provision them in the long term.

The Male Side of the Principle

Way back in the Peak Hypergamy post Hollenhund got me thinking about how the Hypergamous  aspect of the Pareto Principle can become men’s primary source of frustration and apathy:

I have to COMPLETELY OVERCOME all my handicaps to the point where I am BETTER than 80% of men at least.

I have to have my shit together better than the vast majority of men. I’m having a hard enough time just getting to be AVERAGE, but what I need to do in order to have any kind of sex life and get ANY of my sexual needs met AT ALL is be better than the vast majority of guys out there.

So, in other words, you’ll end up killing yourself anyway, but you’ll do it the slow way, by making sure you’ll end up an exhausted wretch with an ulcer, high blood pressure and similar health problems? Because that’s what you’re basically saying there.

I tend to think of how men confront the challenge of their performance burden is a parallel to their understanding of the 80/20 rule. On some level of consciousness men either possess some evolved instinct for it, or they develop some learned understanding of their own role in relation to how the 80/20 dynamic applies to them.

I think much of what frustrates men about assessing their own SMV in a Blue Pill mindset comes from an instinctual understanding of the 80/20 rule and reconciling it with what they’re being socialized to believe women ought to evaluate them for. Before any Game, before any Red Pill awareness, men’s first deductive impression is to classify themselves into SMV respective “leagues“, and women who would or wouldn’t be sexually accessible according to those leagues.

Ironically, even men’s Blue Pill league evaluations fail to account for women’s 1-5 SMV step over evaluation of their own SMV. The equalist agenda teaches men that their leagues should be based on a like-for-like parallel, when Hypergamy really demands men’s SMV be well above that of women.

This of course gets distorted once men begin to become Red Pill aware and over-exaggerate the abstract concept of Alpha and how it applies to themselves. In a way they fall victim to believing they must become an Alpha parody in order to measure up to women’s apex fallacy impression of a top 20% man.

Needless to say Red Pill awareness and applied Game will reveal the truth about the 80/20 rule. Initially it seems like a horribly unjust set of conditions for an ‘average’ man, but the rule is still based on the fundamental biological and psychological underpinnings of Hypergamy, and therefore open to exploits for a Red Pill aware man.

Quality Assurances


In the above example (h/t Young Patriarch) we can see the comparison between a naturalistic, Hypergamous socio-sexual order contrasted with an idealized socio-sexual structure. The Sexual Freedom model mirrors the 80/20 rule, while the Regulated model is representative of an idealized structure designed with the intent to evenly justify pairings according to a distributive monogamy.

As I mentioned earlier, men have an instinctual understanding about how the 80/20 Pareto Principle applies to women’s Hypergamy. And while Game is a modern contingency for it I would argue that the cross-culture concept of a monogamous marriage between men and women was a broader contingency designed not just to counter women’s Pareto-centered sexual strategy, but to ensure a greater majority of (lesser SMV) men had the opportunity to pass on their genetic heritage.

I could point out that the Regulated model above is very representative of an egalitarian model for monogamy based again on the like-for-like presumption, but Hypergamy being what it naturally is will always confound that ideal. However, I have to also point out that the Regulated ideal has always been a convenient selling tool to keep both men and women ignorant of the uglier, visceral nature of the Hypergamous sexual marketplace.

Marriage as a social adaptation serves (or served) as a negotiated buffer against Hypergamy, but it also serves as a perceived buffer against men’s Burden of Performance that would otherwise necessitate the constant super-achievement that Hollenhund describes above. As a social dynamic marriage was a Beta breeding insurance policy that conveniently enough took root about the time human beings began to adopt a largely agrarian lifestyle.

Today equalism and the fantasy of an idealized, mutually beneficial monogamy based on the Old Set of Books is little more than a contingent workaround for the 80/20 rule reality. As this idealism decays and is replaced by either Red Pill awareness or men learning the harsh realities of modern marriage liability the more we will see a shift away from the Regulated model in favor of a now openly Hypergamous model.

Recently NY Mag had yet another feminist triumphalism article in the same vein as the Atlantic’s End of Men article (apparently 6 years is the period in which the femosphere believes popular awareness of its bullshit memes end). However there was this one salient point that illustrates this shift in monogamy:

In 2009, the proportion of American women who were married dropped below 50 percent. In other words, for the first time in American history, single women (including those who were never married, widowed, divorced, or separated) outnumbered married women. Perhaps even more strikingly, the number of adults younger than 34 who had never married was up to 46 percent, rising 12 percentage points in less than a decade. For women under 30, the likelihood of being married has become astonishingly small: Today, only around 20 percent of Americans are wed by age 29, compared to the nearly 60 percent in 1960.

In the old order of monogamy the mutually beneficial exchange centered on quality assurances, either via polygamy (sexual assurances) or monogamy (provisonal assurances) in a Beta context. These assurances, having been more or less compensated for by men’s willing or unwilling assistance via social and legislative means, are no longer an incentive for women to marry or commit to a long term monogamy, and this is evidenced in almost a decade of statistics that show this decline.

A Wife for Every Beta

In Christian Dread I made mention of Nick Krausers’ appearance on London Real. For a bit more elaboration on this principle cue the video to 5:00 and watch until about 8:33.

A wife for every Beta is the old order negotiated social contract function of committed monogamy. In a state of nature where 80% of men can never be assured of a genetic legacy, most men have no incentive to participate in an organized society. What the Regulated model of sexuality does (albeit inefficiently) is gives Beta males the incentive to cooperate in larger society by establishing monogamy as the predominant social order. And then, as Krauser mentions these societies tend to outperform those based on a Hypergamous, naturalistic socio-sexual structure.

As mentioned this arrangement was based on an exchange of long term security for women for assurances of sexual access and ultimately a genetic legacy. Essentially it was a negotiated compromise of the desire for the Alpha Fucks aspect of Hypergamy for the assurances of a long term Beta Bucks aspect of Hypergamy. By today’s socio-sexual standard this old order arrangement is supplanted with the relatively assured guarantee of satisfying both aspects of Hypergamy at different phases of a woman’s maturity in life. Thus we see the Epiphany Phase, Alpha Widowhood and every variety of schema I outline in Preventive Medicine.

The new, post-sexual revolution order is a model ostensibly based on ‘sexual freedom’, but what this really represents is a return to that naturalistic sexual order based on pre-agrarian, evolutionarily incentivized Hypergamy. We revert back to an open acceptance of the 80/20 realities that, if we’re honest, always informed even a Regulated socio-sexual model of monogamy.

In the new era of Open Hypergamy, women’s only necessitated compromise of her sexual strategy depends on her exaggerated self-impression of her SMV measured against her capacity to lock down an optimal male. This also explains the endless push to create self-confident, self-important ‘independent’ women. Women’s naturalistic predilection for the 80/20 Pareto Principle of sexual selection virtually assures their long term isolation – thus the need for a self-created impression of women’s self-sufficiency.

The Tyranny of Biomechanics


Well, dammit, I had a very insightful article warming up in my drafts folder about Open Cuckoldry (it’s still coming, promise), but I felt compelled to riff on the new Pirelli Tyre calendar photoshoot first. The calendar art is replete with a semi-nude Amy Schumer sipping a pumpkin-spice latte, “tastefully” rendered in greyscale (the calling card of an ‘artiste’ as a opposed to just a ‘photographer’) and the doughy eyed stare of a comedienne who grasps the ludicrous seriousness of how her image will be received and delivered by a feminine-centric society.

I’ll be honest, I don’t much care for Schumer as a comedian or an actress, and if you read here with any regularity I’d expect you don’t either. She characterizes, with triumphantly unwarranted hubris, everything the Feminine Imperative would like generations of women to celebrate as a victory over the evil “Patriarchy” that, by design, is never entirely defeated. In a post-End of Men society, fat, goofy women will be the banner bearers the imperative will have dance on the symbolic corpse of the “Patriarchy” that will never die or be unuseful to it.

The irony here is that Amy’s naked girth is being lauded by the usual media suspects as “brave” and “stunning”. Calling a woman of this physique “stunning” is like telling the retarded kid he actually ran the football back for a real touchdown to win the big game. Perhaps Amy is self-aware enough to realize this, but her participation in her own humiliation tells the bigger story. The fact that she rationalizes her nudes as being “authentic” as opposed to ridiculous verifies this.

Now before I go much further here, I’ll remind readers that I’m entirely aware that this “groundbreaking” photoshoot of “real” women is little more than a publicity effort, nominally on Pirelli Tyres (are they a British brand?), but mostly for photographer Annie Leibovitz and her feminist triumphalisms (she also shot ‘Woman’ of the Year, Caitlyn Jenner).

Since the inception of this blog I’ve always gotten props for the pictures I select as my lead-ins to what I’m writing. This talent is really the result of my having worked in advertising and brand development for years, and having to be the de facto photographer and photo editor for more than 20 years. Trust me, I get the language of imagery, and it’s not difficult to see the train that Leibovitz is riding here.

At the launch of the calendar on Monday, Leibovitz explained that none of these photographs had been conceived with the male gaze in mind. Williams’s photo was “not a nude but a body study”, she said, while Schumer’s was a comic conceit: “The idea was that she was the only one who had not got the memo about wearing clothes.”

The ‘Male Gaze” card is disingenuous when the stated intent of the shoot is an,…

…arty soft-core ode to pinups produced by the Italian tire manufacturer,…

The Bigger Narrative

There’s a much larger story being sold here than a fat comedienne’s rationalizing her nude form as championing “authenticity” or “realness”. What we’re observing, yet again, is the frustration of women being able to optimize their inherent Hypergamy against what our evolved biology dictates for them.

I’ve written extensively on the conflict between an idealized Equalism and human beings’ evolved predilection for Complementarity. Whenever there is a new ‘outrage’ over “body shaming” or “fat shaming”, with a Red Pill lens we can see what this conflict represents: The frustration women experience, and the anxiety of insecurity they feel when presented with the prospect of not being able to optimize their Hypergamous impulses because simple biology selects them out based on their physicality.

No doubt Leibovitz believes in her rationalization that she’s shooting artful nudes without the mythical ‘male gaze’ in mind, but she knows on a visceral level the form of every nude woman in art throughout history has been rendered with the intent of replicating a beauty that inspires arousal (thus the ode to the pin-up). The simple hard-coded fact of nature is that the form of a semi-nude woman, by order of degree, stimulates the area of the male brain associated with tool use and thereby objectification. On a limbic level, sex with beautiful, arousing women is literally a problem to be solved by the male brain.

Leibovitz gets this. In fact she banks money on instigating the deliberate contradiction that human biology poses to her own (and a larger society’s) ego-investments in blank-slate Equalism. The root of this prefabricated indignation rests in women’s existential doubt of optimizing Hypergamy. That doubt conflicts with the uncertainty of establishing a social order that will force men to act and be influenced by idealized Equalism rather than their evolved biology.

In other words, the latent purpose of this social order is to force men to comply with women’s sexual strategy, irrespective of their evolved sexual arousal cues.

The ostensible want for an ideal Equalism, or a dubious gender parity, is really the cover story for the want of 100% consolidated control over their ability to optimize Hypergamy by literally controlling the sexual selection choices men are able to make for themselves.

Schumer apparently earns the label of “real” because a few rolls around her midsection are on display – because her body is less than perfect by pop culture standards. Would she be any less “real” if she didn’t allow her body to be consumed in this way? Can’t all bodies count as “real”, no matter what they look like and who lives in them and whether or not they choose to show themselves – clothed or naked?

I find it interesting that an out of shape Vin Diesel is ridiculed for his present physique, or that ‘Dad Bods’ are sardonically described as ‘sexy’ while the over-the-shoulder giggles ensue, but what I don’t expect is for these men to be held as a physical ideal in women’s estimate. There are no photographers, male or female, shooting artful nudes of overweight men, normal “real” men of professional accomplishment, or middle linemen for exclusive calendars. Firemen with rippling abs sell very well, but “real” men? Not so much.

However the difference is that men don’t expect women’s choices of what physically arouses them to shift in favor of their physiques based on expected societal shifts. In fact, we don’t even expect women not to laugh at a naked Seth Rogan or Jonah Hill. The automatic impression is to laugh at them because they don’t come close to women’s physical ideal, so the presumption of intent must be humor. Yet we are expected to perceive a naked Amy Schumer as “real’, “authentic”, “brave” and “stunning”, and to do so with genuflection, devoid of laughter and ridicule.

The uncomfortable truth is that women have far higher, far more static and far more stringent physical ideals for men than men will ever have for women when it comes to basic visceral arousal cues. Yes, I understand there are more variables to attraction than just the physical, but we are talking about representing physical ideals in photos and calendars here. Firemen and Sports Illustrated swimsuit models are the standard order for a reason – evolved, practical, efficient biomechanics that have made us what we are today, not pop-culture stereotypes.

T-Rex Wants to Hunt

T-rex doesn’t want to be fed; he wants to hunt. You can’t just suppress sixty-five million years of gut instinct. – Dr. Grant, Jurassic Park

Sexuality, families, and men did not come about because of society. To the contrary, sexuality, families, and men are what made society possible in the first place. – Pook

These are some excellent examples of the conflict I’ve described above here. The Equalism of Annie Leibovitz – the dubious societal idealism that hopes these fundamental, biological underpinnings can be overridden by a self-defined higher order cognitivism – will always lock horns with the T-Rex that represents human biology. Annie and the rest of the prophetesses of gender equality are only, symbolically, trying to feed the T-Rex of evolved gender dynamics in the hopes he’ll stay in the paddock, behave himself and only occasionally put on a good show for the customers.

However, even in the hopes of that a contrived, idealized gender Equalism will ever pull the teeth of the T-Rex, the same evolved need women have for Hypergamous certainty informs the concept of what that ideal “equality” should look like. The T-Rex is women too.

Planned Obsolescence


The mainstream loves a salacious story about the sexual misconducts of men. With the recent Ashley Madison data leak the narrative was one of blaming and shaming the overwhelming majority of men who signed up for an account to cheat in their spouses. This has resulted in more than one suicide. A topic of the Man in Demand Q&A session I fielded was how the Red Pill lens isn’t limited to just scoffing at the Blue Pill in popular media, but that it also gives men a sensitivity and awareness to better understand the motivations for social narratives like this.

Red Pill aware men understand that if there is an opportunity to cast blame or doubt on a man over his sexual impulse, or the consequences for allowing it to lead to behavior that conflicts with a feminine-primary social order, shaming will always be the go-to, socially acceptable strategy. Sex will always be a clichéd thumbscrew to gauge men’s personal resolve, and this is a built-in failsafe of control for the Blue Pill’s conditioning of men.

Red Pill men understand the motivating incentives for this “cheating” and that in a westernizing culture, 50%+ of marriages are clinically and practically sexless, it’s not hard to understand the want for a man to find some temporary sexual release in infidelity, porn or delusions of emotional infidelity. It’s also easy to understand how the paradox of commitment would drive such men to suicide.

This is simply one data point of many in a larger Red Pill awareness that indicates some very uncomfortable truths women need to confront; whether single or married, men will actively seek a practical solution to their sexlessness. And it is just this sexual problem solving that will ultimately challenge women’s unilateral, social and personal power over their own Hypergamy. On a limbic level women and the imperative are aware of this challenge. Thus, it’s controlled for by investing in conditioning men to feel guilt or shaming for ever embracing their masculine sexual nature. It’s a threat.

Keep this fact in mind as I explore today’s topic. Women and feminine-primary culture have done an amazing job at commodifying women’s singular, primary agency with men – their physicality and sexual availability. It’s de rigueur in the manosphere to write articles about women reducing themselves to being next to valueless to men beyond their sexual attributes. I’ve written in the past about women’s commodifying love and sex, however recently women are being forced to face the realities of making their sexuality a commodity.

What women, both prominent and insignificant, are coming to realize is that the ultimate plan of feminism (destroying the evolved, complementary family structure of parenting) is really a planned obsolescence for womankind. As I was coming to this realization I found it rather ironic that only 5 years ago we had the likes of Hannah Rosin profiting from the idea that men were (or were becoming) obsolete. Five years later it appears the fear now is that it’s women who will become obsolete in the most literal, commodified sense. That fear is beginning to show.

In the Future Sexbots will Drink Feminist Tears

If you follow me on twitter or you’re even peripherally aware of MSM gender sensationalism in a Red Pill context you’ll know that the topic du jour this week is the coming, realistic, availability of robotic sex partners and the efforts being made to legislate against their development by ‘concerned’ women. Heartiste and many other manosphere writers naturally picked up on this. I particularly enjoyed Milo Yiannopoulos’ piece Sexbots: Why Women Should Worry.

But male sexual appetites are easily satisfied, despite what women will tell you. Blow jobs really aren’t that difficult, and in any case most blokes are fine with a pizza and a wank. For many men, sex is a nice bonus, but it’s not essential. When you introduce a low-cost alternative to women that comes without all the nagging, insecurity and expense, frankly men are going to leap in headfirst.

One of the primary and evolved differences in men and women’s neural firmware is that men are natural and intrinsic problem solvers. I’ve pointed it out in many an essay; men are wired to solve problems with a rudimentary, deductive logic process. It’s one of the reasons we get ourselves into such horribly misled predicaments with women; we expect a binary, A to B to C level of reason with women (reinforced by equalist ideology) and deductively try to solve a sex and intimacy problem with them.

Improvisation and innovation are what we do to live better; one reason men naturally view women as sex objects is literally due to wiring in our brains that predispose us to using tools. So it’s really not much of a stretch to see how men will use this inventiveness to solve a need for sex. And in an intersexual social environment that’s predicated on the commodification of sex, well, you can see how the advancement of sexual substitutes and virtual sexual experiences would be driven by supply and demand.

It’s science fiction at this stage, but the ball is rolling and this is causing the Feminine Imperative to confront uncomfortable possibilities with just the proposition of having a sexual monopoly disrupted be the innovations of men.

Do Robots Dream of Electric Sin?

As might be expected, Dalrock took a shot at this story from a Christian moralistic angle – would sex with a convincing facsimile of a woman qualify as sinning?

InnocentBystanderBoston had a good comment in that thread:

Aside from the purely moral question, there is another risk regarding sexbots. Our economy is built on the expectation that men will be motivated by marriage to produce in excess of their own needs. As we continue to degrade marriage, sexbots will be there to fill the gaps.

…with unilateral divorce law and the accompanying cash and prizes awarded to the female courtesy of judges immersed in the feminist imperative, I think s-xbots pretty much end marriage. If marriage isn’t completely destroyed forever with version 2.0, the s-xbot will most certainly destroy it. And why? The s-xbot will always give you s-x on demand. It will stay at home, faithful to you. It will not spend your money and ruin your credit rating. It will not get a judge to sign a restraining order against you. It can’t divorce you and take cash and prizes. It will never age maintaining its peak SMV forever (if you believe in Rollo’s charts.) So that will pretty much be it for feminism. Without the surplus wealth created by men to subsidize the parasitic nature of feminist centric Marriage 2.0, there can be no feminism. Women are net wealth consumers. Without husbands, there lives will ONLY be in decline. The feminist imperative can NOT allow these s-xbots to be made.

On a rudimentary level feminism has always recognized that women’s only real agency with men is sex. We can see this in the feminine-centric commodification of sex, and we can see this truth in (third wave) feminism’s embrace of sex positivity – but again, only within the confines of a feminine-centric and unilaterally feminine controlled context for that sex to happen in.

The increasingly more accepted Yes Means Yes legalistic checklist that underwrites sexual relations (for what feminists know will always be defined by ambiguous circumstances) is a glaring example of this litigious overreach in an effort to lock down unilateral control of Hypergamy for women. This is the degree of paranoia that the doubt of Hypergamous insecurity inspires in those women less capable of intrasexual competition with their sisters to secure it.

When granted the social facilities to do so, women will always base their personal choices, their personal ideologies, their social order and their legislative doctrines around relieving themselves of Hypergamous doubt and insecurities. In truth, women’s evolved socio-sexual filtering ensures that there is no practical relief from this. There is no 100% assuredness of Hypergamous choice; Hypergamy doubts optimization even after the best of choices, but if given the power, women will build a social order around an attempt to mutually allay that doubt, allay that sexual competition anxiety, and all at men’s expense and disempowerment.

Becoming Obsolete

If you ever need an example of the duplicity with which the Feminine Imperative really aligns itself with equalism, look no further than how that “equality” is expressed with preferring pro-feminine solutions to social problems.

There is a fundamental fear women experience in just the prospect of not having 100% control over their sexual selection, sexual strategy and ultimately optimization of their Hypergamy. Anything that challenges women’s unilateral control of their Hypergamous power – such as prostitution, male hormonal birth control, female viagra, DNA testing for paternity and now sexbots – must be ruthlessly and preemptively legislated against if feminine social primacy is to be maintained. Even the idea of sexbots destroying women’s monopoly on sex, however fantastical, must be eliminated before it becomes a threat.

Kathleen Richardson, a professor at De Montfort University in England, serves as an excellent example of this axiom:

“Sex robots seem to be a growing focus in the robotics industry and the models that they draw on — how they will look, what roles they would play — are very disturbing indeed,” she told the BBC.

She believes that they reinforce traditional stereotypes of women and the view that a relationship need be nothing more than physical.

“We think that the creation of such robots will contribute to detrimental relationships between men and women, adults and children, men and men and women and women,” she said.

I would agree that it is detrimental in these terms, but the fear of losing feminine primacy is evident in just the prospect of sexbots.

The squid ink here is the concern for reinforcing “traditional stereotypes” of women for the almost unanimously male demographic who’d buy a sexual substitute (notice there is no call for creating morbidly obese variants of sexbots). The real fear is that men prefer that stereotype and it would force women to confront the truth that if they don’t accommodate men’s physical and psychological preferences (conventional femininity) they will progressively devalue women’s sexual agency over them by opting for the sexbot.

And that is a very pressing threat to women’s control over Hypergamy.

What were witnessing here is the acknowledgement that shaming men for their inventiveness in resolving their sexual needs isn’t working. Thus the social and legislative power the Feminine Imperative wields has to be invoked. Naturally there will be “think of the children” appeals and the admonishments of dehumanization on the part of men, but the binary truth is that women’s prime commodity (sex) could be reduced to making women obsolete.

The following is an exchange between Vitriol and YaReally from the last post.

“However, the biggest secret they all want to hide is that using money, whether doing something like you described or paying for pussy outright, is the most efficient way to get laid. If your main goal is to get laid as much as possible, does it matter whether you followed some arbitrary rules that some guy posted on the internet along the way? ”

lol brb taking a helicopter to the top of Mount Everest because it’s more efficient than those dumbasses who actually CLIMB it. It DOES matter to men who’s goal isn’t “to get laid as much as possible” but is “to get laid by girls who are legitimately into me, as much as possible”. To each their own.

If we accept the Pareto Principle as a rough guideline, 80% of men are Betas who simply don’t care to, or accept that they don’t have the capacity to, concern themselves with learning how to “get laid with girls who are genuinely into them.” They’ll create every manner of rationale to convince themselves that the girl who solves his sexual thirst is genuinely into him, or he’ll opt for the most available, most feasible, means to resolve that sexual deprivation. The ubiquitousness of free, easily accessible, streaming hi-def pornography is a testament to this dynamic.

Whether the reality of convincing sexbots is ever achieved isn’t really relevant in this equation, the fear of losing primary control of Hypergamy is what’s at stake. We see this fear manifested in criminalizing prostitution and the shame of men seeking sexual release via pornography and Ashley Madison accounts.

Recently I was asked about my take on the legal pushback on the part of women to regulate or outright ban the FDA approval of the female form of Viagra. From the socially acceptable perspective the fear is that the drug might be used as another (more effective) date rape drug. From a Red Pill perspective the fear is, once again, rooted in women’s fear of men circumventing women’s sexual strategy by chemically influencing their arousal process.

It’s one thing to forcibly rape a woman and thereby take control of her Hypergamous choice, but it quite another to prompt her into engaging in sex she is influenced to by some extrinsic means. As such, women’s sexual selection and Hypergamous optimization is effectively mitigated if not removed from the sexual equation by an invention of men. So once again we see the nervous efforts of the Feminine Imperative to ban any prospective attempts by men to exercise even a marginal control over Hypergamy.

Women have access to safe and legal abortion (a Hypergamous control), but a drug that might influence their libido and thus lead them to sexual choices they might no otherwise control and make, even the idea of that innovation needs regulation. Remove women from the sexual selection and arousal process and you make their only value – the value westernized women have systematically established for themselves – effectively obsolete.

That’s not a judgement call. Women tend to conflate their personal, intrinsic value with their sexual market value. However, in the SMP that is predicated upon women’s only value to men being sexual (not as life mates, mothers, or personal worth), the monopoly of sexual leverage becomes toothless.

Obesity Culture


In the almost 4 years I’ve had The Rational Male up and running I have neither monetized nor commercialized the blog. I began with the explicit intent of making everything I do accessible and in the past year and a half since the first book published I’ve turned down at least seven different (lucrative) requests to put ads or promos on the blog.

I’m happy to say I’ll still never monetize this blog, but if I were to offer ad space my first spot would be reserved for Protein World. I can’t vouch for the quality of their products beyond what I know in general of protein supplements from years of bodybuilding, but that’s not the point. The point is that these guys had the balls not only to stick to their guns, but to double down when social justice warriors and body fat acceptance “activists” took it upon themselves to systematically vandalize their most recent ad campaign.

Protein_World_2 Protein_World_1

I’ve made my living in brand development for over 20 years now, these guys deserve some respect. Granted, at this point they have no option but to go on offense, but in today’s fem-centric social order this is an anomaly.

I’m drawing attention to this selective vandalism to illustrate a larger point; in a feminine-primary, feminine-dominant social order any reminder of how that order might be challenged (especially on a visceral level) must be met with a selectively sexist countermeasure.

You see, what Protein World’s campaign does is remind less than physically ideal women that despite all social efforts to convince them otherwise, men still evaluate a woman’s sexual market value based on her physical appeal. No amount ‘personal acceptance’ or clinging to internal worth and validation will change the sexual response men evolved to optimize over a hundred thousand years.

I covered this briefly when I explained the misconceptions of Robin Korth in Separating Values:

Conflating Values

One of the major problems women have, and more than even some Red Pill men have, is the conflation of sexual market value with their intrinsic personal value as a human being.

It needs to be emphasized that while personal value is influential in sexual market value, SMV is distinct from your value as a human being. I’m stressing this because, in the age Disney Princess empowerment, this conflation of the two has become a go-to social convention; and not just for women.

What Korth suffers from is presuming her personal value is her sexual market value.

It’s disruptive to her self-perceptions and ego-investments when that presumption is challenged by a man who doesn’t want to fuck her for reasons based on the intrinsic value she believes she’s entitled to by virtue of maturity and imaginings of self-sufficiency. Just as women aren’t aroused by men’s own self-concepts of virtuousness and aspirations of higher purpose, men aren’t aroused by whatever ephemeral self-perceptions a woman may have.


Feminist ‘equalism’ is always shocked that evolved human biology and its feral predispositions won’t cooperate with it, but such is the frustration with any social order or ideology which fails to account for the realities of human being’s natural states and biological imperatives. There is a conceived, higher-order expectation that, through freewill, conviction or some other learned, reasoned means, people will rise above the influence of their base nature and comply with what they believe will make for an idealized existence.

What egalitarian equalisim, struggles against is basic human instinct, nature and impulse.

This refusal of understanding base motivations is at the heart of these “activists” outrage. Feminized egalitarian equalism fosters the idea that men and women are essentially equal beings with different genitalia and a co-equal capacity for rational agency. Under those auspices men and women should be able to bypass their inherent, evolved, sexual prompts and make the conscious rational effort to focus their arousal and attraction on the more intrinsic personal worth of the opposite sex.

In the egalitarian plan Hypergamy should be as self-consciously sublimated for women as men’s should be for repressing any expression of being sexually aroused by a woman for anything other than her intrinsic personal worth. Any man with a baseline awareness of female behavior knows how effective this plan is.

But that’s not to stop women from simultaneously being offended by visceral expressions of men’s sexual ideals while holding a double standard for their own physically ideal men.


You see Protein World applies an equal standard across their ad campaigns, and the message, when paired like so, is one of encouraging a physical ideal for both sexes. To my knowledge there was no initial outrage over the male version of the ad on the right. There was no outcry or messages scrawled on these ads stating “Contrary to popular opinion, men’s bodies do not need to be changed for the beach or anywhere else.”

It’s easy to get caught up in the indignation of yet one more female double standard, so lets back up for a moment and examine why this is.

The most common refrain you’ll hear from Blue Pill trained men and less than physically ideal women is that men have a predilection to sexually objectify women, to see them as objects rather than their esoteric notion of “human beings”. What they fail to understand is that this objectification is exactly what the male brain evolved for.

Objectification Your Honor

In our tribal beginnings men’s sexual response, his very reproductive survival, depended on his capacity for sexual immediacy. While women may require foreplay and pre-coital stimulation, men had to be ready to fuck and go at a moment’s notice. Survival, mate poaching, even the uncertainty of women’s ovulatory/estrus phase of her menstrual cycle, all these factors and more predicated a need for instant sexual reflexiveness for men.

That reflexiveness required a capacity for a man to see a woman, evaluate her sexual/fertility value to him (the boner test) and take action accordingly. About two years ago on another forum, I’d gotten involved in a discussion regarding this sexual evaluation reflex and how women were literally dumbfounded that men would “size up” a woman sexually within the space of a few short seconds. Even men who were only peripherally aware of women outside of their visual focus would make SMV assessments of those women.

In order for this assessment to take place the mental construct of perceiving women as objects was a necessary evolutionary step. The simple truth is that it’s part of men’s neurological firmware to see women’s bodies as objects. It’s a well studied fact that when men see an arousing woman’s semi-nude body it triggers the same area of our brains associated with tool use. Sexual objectification is a survival feature for men, not a bug.

On a limbic level women understand this aspect of male nature. In a very visceral way women know that men put a primary value on their bodies and sexual availability. Ads like this only remind women of, and highlight the fact, that despite all of its concentrated social effort the Feminine Imperative simply cannot undo thousands of years of men evolving that physical objectification – and successfully reproducing as a result of it.

Generation Hypergamy

In a social order that follows the dictates of female sexual strategy it’s unsurprising that women would seek to eliminate that aspect of the male sexual response. Only by controlling that response can women completely enforce Hypergamy as the predominant socio-sexual strategy. These ads offend that desire for control. They remind a woman that her Hypergamous sexual selectivity is (at least presumptively) still mitigated by men being aroused by their physicality, objectifying them and desiring them for reproduction.

Women’s innate solipsism prevents them from ever truly attaining the egalitarian equalist fantasy they ride in order to consolidate that control. Women’s hindbrains want a better-than deal with regards to Hypergamy. Hypergamy doesn’t seek its own level, it wants, it expects a better than deserved exchange for its investment with a man, and it desperately wants assurances that its getting it.

Thus, on a Hypergamous social scale we see that Protein World’s male focused ad gets no such vandalism. The message is clear – It is Men who must perform, Men who need to change themselves, optimize themselves and strive for the highest physical ideal to be granted female sexual approval. Women should be accepted, respected and expected to inspire genuine desire irrespective of men’s physical ideals.

In 2011 I wrote Women’s Physical Standards and I think it bears quoting here:

This may come as a shock to the “men have impossibly high beauty standards” gnashing of feminist teeth, but it is in fact women who have a much higher standard for an idealized male physique. For all the endless kvetching from women about men wanting “living barbie dolls”, it’s men who’ve historically displayed much broader interests in female body habitus than women ever have.

You see, men will very readily cater their physical sexual “preferences” in accordance with what has proven sexually successful for them in past experiences. In other words, men tend to return to the same watering hole they found to be plentiful in the past. These preferences of convenience manifest themselves as ‘fetishes’ for men. And you don’t even need all that extensive research to prove this.  All one need do is search the vast variety of porn available catering to the physical attributes that men will fetishize. Big boobs, small boobs, big ass, small ass, every hair color of the rainbow, shaved snatch, hairy snatch, teen girls to MILFs and older, tan, pale, ultra-thin to the ubiquitous BBWs (Big Beautiful women). Ladies, name the physical attribute(s), and there’s a fan-group just waiting to bang you. Rule 34 was never more provable than in men’s willingness to fuck damn near any physical demographic of women – just ask the female midgets catering to that fetish of porn.

On the other hand, from a purely physical perspective, it’s women’s idealized masculine form that hasn’t changed in millennia. While there may have been a rubenesque period when men loved the fatties of the 1600′s, no such era ever existed for women’s physical preferences. The classic broad chest, wide shoulders, six-pack abs and squared jaws of greco-roman athleticism are still the idealized male form that has graced EVERY romance novel cover in existence. I’m still waiting for someone to post me a link for a dating site that caters exclusively to women’s fetish of BBMs – average to good looking, fit women specifically looking overweight men. Executive Introductions caters to women seeking affluent, influential men, but women just looking for overweight men, that site doesn’t exist.

On more than a few occasions I’ve made the connection that what we see in a feminine-primary societal order is really a reflection of the female sexual strategy writ large. When we see a culture of obesity, a culture of body fat acceptance and a culture that presumes a natural evolved order of innate differences between the sexes should be trumped by self-impressions of female personal worth, we’re viewing a society beholden to the insecurities inherent in women’s Hypergamy.

A feminized, feminist, ordered social structure is one founded on ensuring the most undeserving women, by virtue of being women, are entitled to, and assured of, the best Hypergamous options by conscripting and conditioning men to comply with Hypergamy’s dictates.

End Note

It’s been brought to my attention that Roosh will be appearing on the Dr. Oz show tomorrow.

I’ll admit I’m a bit apprehensive of this “interview” as it smacks of red meat for Dr. Oz’s largely overweight viewing demographic (not to mention his obese wife). That said, this interview came at a good time since it should give readers a first hand look at exactly the rationales and social conventions I illustrated in today’s post. Keep this material fresh in your mind while you watch.

Women Behaving Badly


This week Black Poison Soul has decided that Hypergamy is less about the well established, biologically sound  and well-studied aspects of feminine Hypergamy and all about women behaving badly. For the most part this essay is so scattered, angst-ridden and poorly reasoned it hardly bears responding to – the author is obviously unfamiliar with the well documented biological, neurological and hormonal influences of ovulatory shift – however he does provide an excellent illustration of how sociological dynamics have also evolved to compensate for women’s inherent mating strategy:

Let’s look at it from a different angle. Let’s say that these characteristics attributed to hypergamy are simply learned bad behavior – or a lack of learned good behavior. Let’s say that these characteristics are becoming more commonly-noted because society has gotten a lot easier on women simply because they’re women (aka we give them the pussy pass).

Take a dog. It develops bad habits. Do you leave it with those bad habits? Shit no! You train it. Positive and negative reinforcement, depending upon what’s appropriate. Eventually you end up with a well-trained and well-behaved dog.

In the old days they had ways of controlling (training) their women. Punishments. Social ostracism which was a force that actually meant something. They were married young before they started messing around, then it became the new husband’s job to train and deal with her appropriately. Even boot her out if she was far too obstroperous, the children (if any) going to him because he had the income and could afford to raise them.

Hypergamy is an evolved sexual strategy that’s worked for women for millennia. The behaviors associated with women’s sexual strategy (Alpha Fucks / Beta Bucks) is a deductive manifestation of Hypergamy. On a societal level, the very fact that men would need to effect social control of Hypergamy validates the inherency of Hypergamy in women.

In the past polygamy, arranged marriages, courting rituals, petitioning a father for permission to marry his daughter and many other traditions that are now characterized as oppressive and antiquated were direct contingencies for men’s ambient awareness of women’s innate predilection for Hypergamy. It’s interesting that BPS should analogize women as untrained dogs without considering a dog is still going to do what a dog’s going to do. The operative condition being that a dog is going to be motivated by what’s been coded into its instinctual firmware as a result of what’s been evolutionarily beneficial to the survival of the canine species. The operant conditioning is training that dog to perform desired behaviors counter to that instinct.

But, I get it, there’s a real want for men frustrated by women’s Hypergamously motivated behavior to effect control by appealing to notions of personal responsibility. BPS makes the common error of (indirectly) appealing to women’s reason, as the rationally independent agents, who should logically want to be personally responsible for their bad behavior, or need some extrinsic correcting of them. A lifelong conditioning of egalitarian equalism has taught them that women should be as equitably deductive as men.

Men shouldn’t need to train women to act in both sexes’ best interests; as rational agents they should want to do this of their own accord.

It just doesn’t make sense that women would publically express a logical interest in, and desire for the comfort, dependability, provisioning and nurturing of a devoted Beta, yet overtly behave counter to that sentiment during the proliferative phase of her ovulatory cycle by directly inviting the sexual attentions of the most Alpha men her attractiveness can afford her.

What BPS has inadvertently illustrated here is the base conflict in the Cardinal Rule of Sexual Strategies:

The Cardinal Rule of Sexual Strategies:
For one gender’s sexual strategy to succeed the other gender must compromise or abandon their own.

For the better part of human history, by violence or by social convention, men controlled, and instinctually understood, women’s Hypergamous natures. By rape, religion or resources men effectively made women compromise their sexual strategy. In fact to be a man was to understand one’s social station as being above, and responsible for, directing that of women’s.

Prior to the advent of courtly love, bastardized chivalry and romanticism being promoted to the highest ideal of love, Hypergamy was very pragmatically controlled by men. Dalrock has published some very convincing material on how romantic love has dethroned this old-order practical model.

What nearly all modern Christians have done is place romantic love above marriage.  Instead of seeing marriage as the moral context to pursue romantic love and sex, romantic love is now seen as the moral place to experience sex and marriage.  This inversion is subtle enough that no one seems to have noticed, but if you look for it you will see it everywhere.

Lifetime marriage, with separate defined roles for husband and wife and true commitment is what makes sex and romantic love moral in the biblical view.  In our new view, romantic love makes sex moral, and the purpose of marriage is to publicly declare that you are experiencing the highest form of romantic love.  Thus people now commonly refer to a wedding as “making our love official”.

The gradations we now apply to romantic love are symptomatic of the problem.  We take great care to distinguish between “pure love” or “true love” and mere “infatuation” or “puppy love”.

[…] Because it is love and not marriage which now confers morality upon sex, sex outside of marriage is now considered moral so long as you are in love.  Thus we have the modern harlot’s defense/anthem “but we were in love!”

When you remove the moral connotations, what Dal describes here is an excellent parallel to the Cardinal Rule of Sexual Strategies. On a meta-societal scale, contemporary men have abdicated any claim to directing the process of how or with whom their genetic legacy will be preserved. And while the Feminine Imperative will expend great efforts to convince men, socially and legalistically, that their involvement in that decision making process isn’t important, on a societal level the fact remains – men must be made to (sometimes forcibly) abandon their sexual strategy and their genetic interests in favor of feminine Hypergamy.

One reason a father would symbolically ‘give’ his daughter away to her husband as part of the marriage ritual was a tacit acknowledgment of his approval of this man’s quality and direction of his genetic potential. Similarly, a suitor asking a father’s permission to marry his daughter was part of the qualification. In both instances, there is a presumption of a male-directed process of directing a woman’s Hypergamy and prospectively directing his involvement with that new family. The presumption was one that men would directly influence feminine Hypergamy.

As human society evolved a precedence for romantic, feminine-controlled Hypergamy gradually supplanted this male-directed Hypergamy. I’ve written in the past of how courtly love’s bastardization of the original intent of chivalry was indirectly designed to be the feminism of the middle ages. By co-opting men’s sense of chivalric honor with feminine social importance, (if not primacy) the Feminine Imperative gradually established the social conventions that would lead to a feminine-primary direction of Hypergamy.

Romantic, feminine-defined love progressively delegitimized the old-order, male-directed definition of love. Marriage ceased to be the condition in which romantic love could be experienced and was supplanted by the prerequisite of a romantic love condition in order for a marriage to be legitimized. In so doing the meta-social dynamic of the Cardinal Rule of Sexual Strategies shifted to feminine control.

At this point, I should note that the socially legitimized definition of love is not the same as each sex’s concept of love which is mirrored in either sex’s evolved sexual strategies. It’s important to remember the latent purpose of ensuring control over Hypergamy is the motive of forcing the romantic definition on a larger social order to the benefit of the feminine sexual strategy.

For one gender’s sexual strategy to succeed, the other gender must compromise or abandon its own. In the old-order, men controlled  and directed Hypergamy to a large extent and women had to compromise their strategy. In a post-sexual revolution social order, where women have effected a socially mandated, unilateral control over the direction of Hypergamy, a majority of men are forced to abandon their sexual strategy, and even the elite minority must eventually compromise their own. Legally, socially and psychologically men are expected to relinquish any claim to directing their own sexual strategy while deferring to women’s Hypergamy. Today, women qualify men for their Hypergamy with a right swipe on a Tinder profile.

The frustration BPS is writing about stems from the Old Set of Books expectation that women are predisposed to the functional, equitable equivalents of men’s rational based decision-making. The evolutionary nature of Hypergamy makes any notion of equalitarianism a recipe for men’s frustration. Hypergamy isn’t just a label, it’s a useful term for the very real dynamic of women’s sexual strategy.

BPS isn’t the first guy in the manosphere to blame men for their complicity in women behaving badly in their hypergamic interests. He’s lamenting a lack of men’s control over Hypergamy by making appeals to how it was in the good ole days and how men need to put their foot down and demand women to shape up or else they’ll stop playing their game. It’s bad men who permit women to behave badly and raise the next generation of yet more boys and girls who’ll behave even worse.

This then leads to the very appealing concept of personal responsibility – men are responsible for women’s irresponsibility, and exploring the nature of Hypergamy seems to only amount to a “the devil biology made her do it” excusability for that irresponsibility.


The Devil Biology Made Me Do It

A large part of the red pill perspective leans on evolutionary psychology. Of course evo-psych isn’t the only factor in red pill awareness, but for the vast majority of Game deniers (people unaware of the origins of their conditions) this poses a problem of convenience. When the revelations of evo-psych agree with our comfortable social models and ego-investments we’re all too happy to embrace the science. But when the science shows us the more uncomfortable truths about evolved human nature, the reaction is to either question the ‘science’ or blame the moral conviction, resolve and character of the person/people expressing that aspect of human nature.

[…]Hypergamy (an evolved species-survival schema) doesn’t care about personal conviction, freewill or definitions of moral behavior, it just is.  So in the interests of perpetuating the best interests of one sex (and by extension the entire species) social and cultural norms fluidly evolve around it to accommodate what’s really an uncomfortable aspect of our humanity. Can Hypergamy be controlled? Can men’s sexual impulses be tempered? Of course, but not without the effort of freewill, conviction and social structures. I know of precious few men who’ve blamed their infidelity or sexual impulsivity solely upon their biological makeup. With the exception of the more natural Alphas, more often than not it was a carefully calculated (Game) and coordinated event.