Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

Alpha-Beta Communication Modes

communication

I had a really good comment from Rites of Passage from Elooie I’ve been meaning to get back to for a while now:

This post has been here for about a week so this comment might get buried but I was wondering if it would be an interesting post for you to speak to the difference in how women communicate with men they find alpha and men who are their emotional dumpster. (Its been covered in aggregate by multiple posts but not specifically how women frame the conversation)

At my work, I am an expert in not only my field but in our company. Even our newly hired CFO made a comment about finally putting a face to the legend he had heard about (when we met).

Since becoming red pill aware and really beginning to actively observe men and women in the office, I have found that women come to me specifically for career advice, my expertise, leadership and my help to make things happen. They don’t complain, they don’t dump their emotions they don’t ask me how I feel other than to make sure I approve. This defer to leadership (as I call it) has been happening more and more recently (either from my continued awaking to RP or my ability to finally notice)

What made me think to bring this female communication between alpha (defer to leadership for help/decisions) and beta men (let me dump my feeling on you) was a co-worker I used to work with a lot looked out of sort and I made a joke about her being high.. and she almost emotionally broke down when she told me her brother recently died. She visibly choked it down and I changed the subject before she broke down. She was incredibly relieved. In a way, changing the subject gave her strength or at least a distraction. Since then she has tried to be more engaged with me and constantly asking for my approval of what she does. I find it interesting that blue pill men might have wanted to try and help by having her discuss her feelings or try to connect with her and talk about how awful he feels for her.

Another example is a girl I used to sleep with texted me after the election out of the blue about how distraught she was and how the world was going to end because Trump won. (She doesn’t know I prefer Trump to Hillary). In the ramblingly long text she even mentioned how angry and unstable her current boyfriend was over it. All I said back was, “Take a deep breath, its going to be fine.” From that point on she has been trying to re-engage me and always flirty. Its obvious to me she wasn’t looking for someone to have an emotional conversation with..(her distraught beta boyfriend could have handled that) she wanted someone to tell her she was freaking out and pull her back to earth.

Both of those situations in a blue pill world would have triggered the “lets explore how we feel” conversation, but really they didn’t want that.

I’ve written several essays about the difference in men and women’s communications priorities and the importance each sex places on particular aspects of communication. However, most of these simply outlined the dynamics. It’s no secret, even to Blue Pill men, that men and women communicate differently. Men place primary importance on the information or content of what is being communicated, while women put context, or how what’s being communicated makes them feel about the exchange as their primary importance.

This is actually one area of Red Pill awareness you’ll get the least amount of resistance from Blue Pill guys or the femosphere about. Women love to tell us how superior their communication skills are, or how they get so much more from sub-communications that men are largely ignorant of. The point of pride comes from the idea that women tend to communicate more “effectively” than men, because they utilizes non-verbal cues such as tone, emotion, and empathy whereas men tend to be more task-oriented, less talkative, and more isolated. Men have a more difficult time understanding emotions that are not explicitly verbalized, while women tend to intuit emotions and emotional cues. These differences explain why men and women sometimes have difficulty communicating and why men-to-men friendships look different from friendships among women.

The problem with all of this is that it presupposes that women’s communication is the ‘correct’ form while men’s is incorrect because it is more blunt and devoid of nuance. The measure of “effective” communication in a feminine-centric world is judged from a feminine-centric (emotional) metric, not how well information is transferred. There’s really nothing isolating about men’s capacity to communicate, it just doesn’t appeal to a social order that’s founded on what ought to be correct for the Feminine Imperative. As you might guess, a high importance is given to emotion and a capacity to emote in a feminine-primary social order. Thus, emotionalism becomes the benchmark for that order’s metric of “effective communication”.

I’m stressing this here because as western(izing) societies have effectively feminized men for the past 4-5 generations the majority of men (largely Beta) have adapted to learn, and default to, this context-first female form of communication. In spite of men’s neurological differences in communication, their Blue Pill conditioning teaches them that ‘effective’ communication is female, emotive, communication. Although they lack the hardware for it, men learn to alter their communication style to accommodate that of women’s because it is seen as a means to intimacy with women in feminine-primary society. Beta men, as part of Beta Game, are conditioned by the Blue Pill to reprogram themselves to identify with the feminine – a large part of that is learning to communicate as a woman communicates.

Boyfriends and Girlfriends

Women have boyfriends and girlfriends. If you’re not fucking her, you’re her girlfriend.

I wrote that as part of my posts on intergender friendships. Women get upset by that quote because it’s unflattering, but true. Blue Pill guys get upset because they see themselves in it and then seek to rationalize how their situation with their ‘girl’ friends is different. But what they both rarely want to confront is that Beta men communicate with women like women. And conversely, women communicate with Beta men in the same mode of communication they are comfortable with when communicating with their same-sex girl friends.

Most Blue Pill / Beta men are largely oblivious to the fact that their communication’s methods and priorities have been conditioned to have them subconsciously default to a feminine-primary, context (feeling)-first form of communicating with women. This is so engrained in Beta men’s personalities that few are ever aware that they do so. It’s just ‘how they are’, and few if any ever give an afterthought to how they communicate with women as women. Many a Beta guy gets very hostile when they have this pointed out to them because it conflicts with their distorted Blue Pill-defined concept of masculinity. So, if you tell a Beta, ‘you communicate like a woman’ the conditioned response then is to question the security of the masculinity of the guy pointing it out and he goes back to feeling good about himself for being evolved enough to communicate correctly – as a woman.

It’s when guys unplug and become Red Pill aware that they begin to understand this dynamic. Most Beta men’s feminine-primary communication mode makes them subconsciously indistinguishable from women’s ‘girlfriends’. I mentioned this in some past essays on intergender friendships, but what happens is that as part of men’s Blue Pill conditioning that convinces them to adopt a personality of passivity, equalism, sensitivity and identifying themselves with the feminine, in most respects they become a woman’s same-sex girl friend. This feminization of the Beta is confirmed for them when that Beta communicates in the same mode as her best girl friends. The appearance might be male, but the hindbrain registers female for her.

This context-primary form of communication is the most common among men (largely Beta) today so it’s literally what women are accustomed to when they interact with men. They become used to being deferred to, used to being communicated with in her own mode. This then sets the baseline for what women expect from men’s communication – they expect him to communicate like a same-sex friend – so when that mode becomes taxed or a guy slips back into his blunt, low-nuance content driven mode it’s naturally an attraction. No doubt, that guy will get called out for being a ‘typical dude’ and shamed for his incorrect form, but it is attractive not only for being a break from the feminized communication patterns she’s used to, but also because it implies that he’s his own mental point of origin. It communicates that he is confident enough not to care about accommodating her form of communication (feminine-primary).

One reason Amused Mastery is so effective is because it forces a woman to communicate on male terms. Amused Mastery implies a man actually has a mastery above that of the woman he interacts with. When a man employs Amused Mastery it registers in a woman’s hindbrain through his unapologetic insistence on communicating with her on his communicative terms.

You’re Not Listening

Women’s biggest complaint about men with regard to communication is that they don’t listen. The common Red Pill observation about this that women only come up with that gripe when men wont do what she tells him to, and that it’s about a Frame grab. That’s certainly true, and especially evident in relationships where a woman presumes her Frame is the dominant one, however there’s a bit more to this. ‘Men don’t listen’ is also a conflict in communication modes. Since men’s communication mode centers on content and information, we tend to filter out the background noise – and most of the background noise that comes about from intergender communication comes from exactly the emotional chaff that women are so proud of in their ‘correct’ form of communicating. Men intensely listen to content, what they filter is unimportant non-content and usually this amounts to the contextual delivery of what’s being communicated.

However, women do filter for that emotiveness, so once again when a man does listen to feelings and identifies with women expressing them women’s hindbrains associate that with a feminine (or feminized) character. Ergo, the association is that Beta men are ‘listeners’, which ultimately is anti-seductive for any man wanting to develop a woman as a romantic prospect. And thus, you become her girl friend.

The Alpha & Beta Communication

So, to Elooie’s point, yes there are communicative differences in the ways women will relate to men they perceive as Alpha and Beta. As you may have guessed, how a woman communicates with you is a very strong indicator of her sexual market value estimate of you. Going back again to Amused Mastery, if you are perceived as an authority of something a woman’s communicative mode will often shift to a more content specific (male) form of interacting. This is particularly so when her need dictates she solve an immediate problem. Women with pressing real-world problems will often confuse men they perceive as Beta by deferring to their particular expertise on whatever it is they believe will solve that problem.

A lot of Beta computer guys know what I’m talking about. A woman communicates with them in her own feels-first contextual mode when it’s all solipsistically about her personal problems, but let her iPhone or laptop malfunction and then she shifts to content driven communication. She does this to solve a pressing problem by shifting the mode of interaction to deferring to him. He registers this and defaults back to his content-driven communication (with not a little bit of pride that she recognizes his convenient expertise). Once the problem is resolved, she goes back to her mode of communication (feels-first) and shames him for being a typical guy if he doesn’t adjust back to her communicative frame.

Another scenario is what Elooie describes. Women who already have an Alpha impression of you will often begin an exchange in what she expects will be your male-centered way of interacting. In PUA terms you might call this a preset buying temperature, but when a woman is attracted to you she is expecting you to communicate as she expects a man will communicate. In fact this is an excellent Alpha Tell if you have the skill to recognize it. In the early stages of interacting with a woman you will notice that playful banter is almost always performed in men’s communicative mode. This is the mode an attracted woman is hoping you’ll insist on maintaining. In fact, I’d argue that most shit tests a woman delivers (at least the active shit tests) are issued in the hopes that you will pass them from within a male-centered communicative mode.

That’s not to say that men’s content-based communication leaves no room for wit or nuance – nothing entertains a woman more than a guy who ‘Just Gets It‘ but also knows how to communicate that he does get it. This is the intergender thrust, parry, riposte of Game. If a man defaults to being Mr. Sensitivity, self-conscious of his every response and reflexively communicates in a female-centered mode from the outset, he gets relegated to Beta status; only useful for convenient chores and emotional tampon duties.

I think it’s a really good exercise for newly Red Pill aware men to put on their Red Pill Lenses and really listen and watch how women interact with men and each other. Make mental notes about how you think a woman interprets the SMV of men as well as the women she communicates with. Watch for the shift in communication modes, see if you can predict the shift when a woman talks with a man you think is Beta and then with a man you think she perceives as Alpha. It’s really not that hard to guess. In fact, we’re really preprogrammed to acknowledge it even in a Blue Pill sense, but with Red Pill awareness it’s educational and entertaining.

Once you get a good understanding of how this communicative interplay shifts according to personality, need, environment and attraction you’ll get a better grasp of the message a woman’s medium is telling you personally. Then, learn to pull your head out of a female mode of communicating and insist on her coming into your mode of communicating. This will be an essential part of establishing your dominant Frame.