The Feminine Imperative in Corporate Culture

The Matrix is a system, Neo, and that system is our enemy. But when you are inside and you look around, what do you see; businessmen, lawyers, teachers, carpenters. The minds of the very people we are trying to save. But until we do, these people are still a part of the system and that makes them our enemy.

You have to understand that most of these people are not ready to be unplugged and many of them are so inured, so hopelessly dependent on the system that they will fight to protect it.

I apologize for breaking up the continuity of last week’s post with this one today, but I felt it was necessary to address the recent firing of James Damore by his employers, Google, for allegedly breaking company conduct codes for raising many of the issue I and other’s in the Red Pill community and the Manosphere have been dissecting for a long time now. I generally don’t like to get too wrapped up in current events until more information develops about an incident I think is relevant to how the Red Pill (as it correctly applies to intersexual dynamics) is perceived in mainstream society. It’s easy to make mistakes so if I miss anything here please feel free to correct me or add to things in the comment thread.

To the best of what I’ve been able to ascertain James Damore posted what mainstream media wants to define as a 10 page “manifesto” (really a ‘memo’) about why it is he believes certain gender/sexual stereotypes persist in the tech field. After reading it, there is really nothing all that shocking from a Red Pill perspective in his essay. If anything, Damore is still deluded by Blue Pill conditioned idealistic hopes for gender equalism not dissimilar to those held by the MRM. Really there’s nothing in this PDF that the Manosphere and even the sexual sciences haven’t been revealing for over a decade now. Damore just had the balls to post it on what Google promoted as an anonymous inter-corporate intranet forum, ostensibly established to allow their employees to voice their opinions and concerns about the company in anonymity. Google is only one of many multi-national companies to have these forums set up in some lame effort to make it seem as if they value the opinions and engagement of their employees.

Now we see just how private and dangerous these forums really are to the livelihood of their employees. To be fair, I doubt that Damore is the first guy to get fired for expressing himself on one of these forums. I’m sure there’ve been countless other men shown the door by many companies with a lower profile than Google. What made Damore a target wasn’t so much Google from a corporate sense, but rather the ‘progressive’ feminine-primary corporate culture that is endemic to Google. Once Damore had published his very well-thought op-ed about the fundamental biological, psychological and neurological differences between men and women, and how this affects innovation and employment in the tech industry, the intra-corporate witch hunt was on for the guy who anonymously posted. No doubt Google code monkeys would have little problem identifying and doxxing James, but where this witch hunt stemmed from was far more likely his co-workers and fueled by the egalitarian-equalist, postmodernist mindset that pervades Google.

This is a snapshot of the Google corporate culture. The last gal, Danielle Brown is Google’s “Diversity VP”.

The official line from Google is that Damore’s “manifesto” constitutes a breach of Google’s code of conduct. Yet for all of Google’s insisting that they respect the right’s of speech within the company, Damore’s doxxing came from within Google’s corporate culture:

The employee memo — which was up for days without action by Google — went viral within the search giant’s internal discussion boards this weekend, with some decrying it and others defending it. Sources said the company’s top execs have been struggling with how to deal with it and the fallout, trying to decide if its troubling content crossed a line.

Apparently it did. In a memo to employees titled “Our words matter,” Google CEO Sundar Pichai said that the employee — who has been named on Twitter, although his identity could not be verified — had violated its code of conduct. (I am not publishing his name, because he — and others who disagree with him — have been threatened with violence online.)

Well, apparently James was doxxed identified and was threatened with violence both from within and without Google now. Thus, the predictable constitutional excuse that ‘you can say what you want, but you’ll be held accountable’ and Google was within its rights to fire Damore doesn’t hold water when Google promoted its internal forum as an anonymous place for employees to provide their input so the company can get honest feedback. I’m not a lawyer, but I think Google’s got a really sticky situation on their hands in that their actions technically constitute entrapment.

Furthermore, I get the feeling that Google’s campus is not unlike many other large corporate cultures – a core of skilled labor that actually puts numbers on the board as far as productivity is concerned working within a larger bureaucracy of basically superfluous positions that define the company’s corporate identity to the world around it. The writing on the wall now, that this skilled labor pool is seeing, is that this bureaucracy set of the company can have them fired for daring to voice a dissenting reality to their own ego-investments. How long before that talent pool opts for a more secure jobs in a corporate culture that looks less like the “people’s” revolution in China?

Now, all that said, James Damore, unwittingly or deliberately, has fallen into the trust-trap that I outlined back in 2013 in It’s Their Game. And while I think he’s got a pretty good case against Google, he had to have understood to some degree that Google owns his Frame. Perhaps this was his intent all along (nowhere have I seen how long he’d been employed there), but he was either very naive or very cunning in his in publishing his ‘memo’. Maybe he thinks this is his Atlas Shrugged moment, or maybe he actually bought the lie that Google (any company) cared about his employee feedback – that fact remains that the Feminine Imperative has assimilated every aspect of western society. The frame in which the overwhelming majority of men depend upon in their corporate, career, job, lives is one into which the Feminine Imperative seized social control over long ago.

For as much as it seems that standing up to systemic, calculated, postmodern ignorance is a heroic act of Red Pill aware defiance, never forget the insistent frame of the system you find yourself in. A lot of men in the ‘sphere like to tout the virtues of being ‘anti-fragile’ enough to weather the inevitable retaliations of the postmodern herd for their dissenting world view, and that may well be the case for a few men, but remember, everyone, with rare exception, is fragile about something – family, respect, integrity, personal relationships, the people who depend on him as well as his revenue (and the capacity to generate more) all apply.

Feminine Correctness

Every social, religious and corporate institution has been saturated with feminine-correctness. It’s important for Red Pill aware men to make this distinction because it will inform your decision making for as long as you remain in most corporate environments. I know many ideological and political factions like to trot out the idea about how they are against “Political Correctness”. That term, PC, has been with us for a long time now and its definition has been passed back and forth along political lines almost interchangeably for decades. Whatever it is one side isn’t allowed to address in public discourse becomes politically incorrect conversation. However, the distinction that conveniently (calculatedly) goes unnoticed is what I described as the Sisterhood Über Alles in my most recent book. Feminine Correctness permeates both sides of the political spectrum, but this is only one social arena amongst many where the appeasement of women’s perspectives as being the only correct perspective has been saturated.

Anyone who’s read my essay, Losing My Religion regarding how the Feminine Imperative has covertly (and recently overtly) assimilated authority of church culture – and ultimately doctrine – in mainstream religion can get an idea of what I’m talking about here with regard to corporate culture. The corporate workplace, big and small, has similarly been assimilated over the course of over six decades now; to the point that a feminine-primary influence has become a de facto authority under the premise of diversity, gender-neutrality and combating a presumed endemic male-sexism. All of which feed into the default, feminine-correct, presumption of female victimhood. Thus, we see the rise of the ubiquitous, almost universally female staffed, Human Resources departments whose true purpose is not about hiring, company morale or corporate culture, but rather an enforcement of feminine-correct initiatives and bylaws intended to give unquestioned authority to the feminine-correct social narrative.

In our modern corporate culture we’ve seen a meta-scale enforcement of what I termed Overseers in the Locker Room in my essay, Male Space:

Overseers in the Locker Room

The second purpose in the goal of female inclusion into male space is really a policing of the thought dynamics and attitudes of the men in that space. When women are allowed access to the locker room the dynamic of the locker room changes. The locker room can take many different shapes: the workplace environment, the sports team, the group of all-male coders, the primarily male scientific community, the ‘boys club’, the group of gamer nerds at the local game store, even strip clubs and the sanctuary you think your ‘man cave’ is – the context is one of women inserting themselves into male space in order to enforce the dictates of feminine social primacy.

When the influence of feminine-primacy is introduced into social settings made up mainly by men and male-interests, the dynamics and purpose of that group changes. The purpose becomes less about the endeavor itself and more about adherence to the feminine-inclusionary aspect of that endeavor. It starts to become less about being the best or most passionate at what they do, and more about being acceptable to the influence of the Feminine Imperative while attempting maintaining the former level of interest in the endeavor.

Men unaccustomed to having women in their midst generally react in two ways; According to their proper feminized conditioning, they embrace the opportunity to impress these ‘trailblazing’ women (hoping to be found worthy of intimacy) with their enthusiastic acceptance of, and identification with, their feminine overseer(s), or they become easy foils of an “out moded” way of thinking that the new ‘in-group’ happily labels them with.

Once the feminine-primary in-group dynamic is established a ‘feminine correct’ social frame follows. This feminine correction restructures the priorities of goals, and validates any accomplishments, in terms of how they reflect upon the feminine as a whole. Thus any in-group success is perceived as a feminine success in male space, while in-group failures or simple mediocrity is either dismissed entirely or blamed on out-group men’s failure to comply with, or the rejection of, the Feminine Imperative’s ‘correcting’ influence on the in-group.

In all honesty, Jame Damore’s rationales in his ‘memo’ were very measured, bordering on Blue Pill, in his attempts to preempt what he obviously knew would be a workplace viral insult. However, his experience is a high-profile illustration of how corporate culture has been taken hostage by a mindset fed and raised by the Feminine Imperative. When you consider that this is the corporate culture of a company dubiously responsible for global access to information – ostensibly legitimate, authoritative information by the larger populace – you begin to see the extent to which the imperative as assumed control not just of our social discourse, but the unquestionable authority to direct the acceptability of personal belief and critical thought.

When I wrote The First Female President, I attempted to reveal just how globally extensive the reach of the Feminine Imperative really was. So encompassing is the presumed understanding of feminine-correctness, so ensaturated is it into our societal subconscious that we tend to take its presence for granted until Hillary (the she) was denied the presidency (to the he). Then the societal scale outrage comes to the surface because what was presumed to be correct is not a universally accepted foreknowledge as their social subconscious had presumed was believed.

That outrage was on a geopolitical social scale, yet it was due to the same presumptions that cause the outrage we see over a kid at Google who dared to say ‘no’ not just to Google’s corporate culture, but to all corporate cultures that have been subsumed by the Feminine Imperative for over 60 years now. That any company would need a Vice President of Diversity is an indictment of how deeply embedded the Feminine Imperative is in corporate culture.

825 comments

  1. Warren Farrell once said that a woman’s strength is in her perceived weakness. By giving women agency, this illusion is shattered. What is so strange is not how many women want to maintain this illusion, but how many men also want to maintain this illusion. Perhaps this is just men seeking female approval. However, if it were that simple, I think many men would only act this way when women are around. This impulse seems to go much deeper.

  2. One of the interesting points of the current culture is how the concepts of Redpill and Conservative are increasingly linked.

    To make it personal… it was anti-male sentiment that made me question my “feminism,” and then reject that feminism, and then campaign against it. That woke me up into Game. And that lead me to gender roles (via David Deida). Which put me on common ground with conservatives there… and increasingly in other areas of my life.

    The shitstorm here is mostly about Gender. But he named the difference between Conservatives/Liberals. And about how this was an issue of a Leftist stranglehold on thought within Google… about their hatred for “diversity of thought” (certainly anything that challenges the victim-ruler status of women). And they proved him right.

    If 2015 was the peak of the SJW madness… and if 2017 is showing a decline… and the “minds inside the system” are starting to see some “mainstream” opposition to runaway “leftism” and feminine supremacy… this will be another step in the process of moving the pendulum a little closer to sanity… and another timely example for “neutral” folks as they decide who is the shepherd and who is the wolf.

    This is one more episode in an education that makes me increasingly vigilant… and increasingly conservative.

  3. Damore, was an idiot…Why?

    1. His contract at google is “At-Will” this means he can be fired for anything. He knows this…
    2. One man will never be able to beat a team. Google has lots of employees. If Damore stays, the few women they have leave in droves and maybe sue together. Guess who gets fired under those conditions?
    3. Women are not the problem here…men are and continue to be their own worst enemy. Damore needs to work on his communication skills. You cannot say that people are worthless and have no value. This is unacceptable even if it’s true. You cannot lead under those conditions. You have to inspire for better behavior.
    4. His concepts about conservative and liberal values are just wrong. He’s stereotyping.

    Finally, Google made a mistake here and they probably have acknowledged it privately. The Intranet site should have been private to allow honest feedback but some women got a hold of this and threw it to the media and controlled the conversation. Multi-nationals need to synthesis ideas/solutions but they failed here because of a lack of controls.

    I want to make this final comment before I go. Women have a goal of 50% of the world’s corporation leadership spots but they are not moving forward at all despite getting the HR spots in corporations to gain control in this area. As long as men, control the funding and product development…women will never change this situation.

  4. I realized that as a male, I was screwed in the workplace when I was about 22. I work in the medical field as a surgical assistant, and the hospital I was employed at sent out an “anonymous” employee feedback survey. I say anonymous, because the first questions on it were about age, and if you were male or female. My friend and I were the only two guys in the department under the age of 25, so any answer we gave would have been easily linked to one of us. It was total bullshit. And any complaints we made about it were promptly blown off.

  5. Back in the 80’s, I made a switch from blue collar to white. The quickest way was a 2 year degree. Curriculum included a business class. The instructor was freshly retired from corporate America. We had a few beers one night after class. He told me how glad he was to have left corporate. Told me how he felt sorry for a young guy like me to be entering the corporate workforce because women were changing everything and that men were going to be openly discriminated against. That you just had to keep your mouth shut if you wanted to survive.

    Being young, naive, and fairly blue pill, I didn’t understand WTF he was talking about. Thought he was just a cranky bitter old man. If that guy is still alive, I would love to buy him a beer. My god, he was so right. He foresaw all of the shit I’ve to deal with in corporations over the years.

    There’s an underground at every corporation I’ve worked at in recent history. You get to know a guy, get a read on his politics, how he thinks. Then gradually, if he’s a decent guy, you can have real conversations with him. But all this occurs in private. You dare not speak the truth about feminism, HR, open discrimination and feminazi corporate culture in public in the workplace.

    Every day I go to work, I mentally prepare myself to enter the hive. Long ago I learned how to do this, so it’s become an instinctive act of survival. To listen and watch what is really happening.

    The rule of thumb to always look at what a woman does, not what she says directly applies to corporations. There’s what they say (employee engagement, we value your opinion, you’re our most important asset, blah fucking blah…). And then there’s the reality of what they really value and what’s really important.

    And it sure as fuck isn’t the middle aged or older white dude grinding away in his cube.

    So you max out the 401k and Roth contributions so you can GTFO of the corporate matrix as soon as possible.

  6. This is a red line, behind which we all stand. Be aware, gentlemen. If this isn’t your wake-up call, you aren’t going to wake up.

    The irony of this is delicious. One wonders how Google would fare without the cishet white men who keep the code running? And what Alphabet’s stock price will do tomorrow should be interesting.

  7. > Damore just had the balls to post it on what Google promoted as an anonymous inter-corporate intranet forum, ostensibly established to allow their employees to voice their opinions and concerns about the company in anonymity.

    Just wanted to mention that those internal forums at Google are _not_ anonymous.

  8. The two dumbest guys inn the room are
    The dumbest guy
    The smartest guy

    Given Google’s well established SJW cred, this Google dude is a retard.

  9. Looking at this from a “femcentric” social order is a woefully incomplete model with which to understand what’s happening. It’s very predictable if you actually have bothered to study political philosophy and history with any care at all.

    Jordan Peterson (Canadian academic psychologist) has the best intellectual understanding of what we are facing. In the past many adult-children poseurs on this site have scoffed when I bring up Marxism, as though it’s not a driving force in academia and in SJW, Leftist and now Democratic party ideology. Those of you who don’t see the primary influence Marxism here are morons and should shut the fuck up about politics forever. Or at least until you’ve actually read some books on Marxism and it’s bastard progeny.

    Peterson correctly identifies the following aspects of the ideology, and it’s important that one understands this or it will be impossible to correctly deal with it.

    Neo-Marxism – This is what many people incorrectly refer to as “cultural Marxism” but that’s an incomplete view. Sure, the new Left and the Frankfurt/New School types from Gramsci et al morphed Marxism into a cultural battle from a materialistic battle. But it doesn’t really get going until the next idea comes along…

    Post-Modernism – Essentially Foucault, Derrida et al and their progeny destroyed the entire western canon and classical liberal ideology from within academia. The upshot is this: The responsibility of the intellectual, the progressive, the Marxist is to attack those people in power and the institutions they reside in. Relentlessly, dishonestly, unfairly, illegally – whatever. Since morality doesn’t really exist in any fixed way, and there is no actual right and wrong, only arguments we concoct to justify and support our hold on power. Critical Theory is the general umbrella it operates under. Crits (as they are known) overtook the humanities and social sciences beginning in the ’70s…

    And oh yeah, for the stupid fucks here who cringe when I called Obama a Marxist, just remember, he was a huge proponent of Critical Legal Theory – neo-marxism and post-modernism applied to the law. He led the protests to have Derek Bell made a prof or given tenure (can’t remember) at Harvard. And then insisted that he be able to teach Critical Legal Theory at Univ of Chicago as a condition of him taking the asst prof role.

    Feminism was weaponized in the late 19th century by Marx and Engels, Engels wrote a seminal essay about the problem of the “family” in the 1870s and if you bothered to read it, you’d see the blueprint for what we are living.

    Women will take every advantage they can, they always have. Neo-Marxist Post-Modernist Crit Theory madness is what weaponizes feminism and provides the moral high ground for all of this. Until you get this, you aren’t really in a discussion based in reality about what we face.

    Now, if you do get this, you realize how utterly fucked we are. Vox Day, while I disagree with him profoundly on some of his interpretations of history and economics, is clear what we are up against. He would point out about the Damore was doing “dialectic” which is never going to work against people who are only about rhetoric to achieve power. He would point out how this mistake is made over and over again by people, like Charlie Brown trying to kick the football Lucy holds for the 1000th time, only to find her pulling the football away at the last minute.

    What is meant by this is that Damore and many others think our ENEMIES are engaged in a reasoned debate in our civil society and that there will be an ultimate grounding of it in facts and logic. Lol, that is an innately “modern” worldview, in which reason ruled. Being post-modern means being post-reason, and that you are all about power and destroying social systems. They don’t want to learn any new info, they aren’t in a debate, they are revolutionaries and want to upend our social order and destroy their opponents.

    I’ve worked in tech since 1983…Been to Silicon Valley more times than I can count and have advised/started/worked with dozens of startups. The culture was subsumed by the elite in the ’90s and it’s long gone. I fortunately got a whiff of what real innovation was like and the amazing spirit that arose in Palo Alto, but today it’s just like an investment bank of 1989.

    What to do? Build our redoubts. Stack ammo. Get ready to fight, cuz bloody revolution is coming – we just need the spark and given the geopolitics of the moment and the worldwide economic situation, it could happen any time. The only way to stop Marxists is to destroy them utterly and humiliate them via complete defeat. The way we did the Nazis or Imperial Japan.

    Essentially the enems is “inside the wire” now and they will not relent unless we force them. There is no reasoning with them, and there is no negotiating. Only utter defeat will suffice.

    I hope we strike North Korea today…

  10. “I don’t feel safe”: the feminine bleat calling the enforcers. Definitely an artifact in the female lizard brain and worked well for epochs. Men made the Google campus incredibly safe. It’s time for this toxic feminine knee-jerk to evolve.

    Damore will land on his feet.

  11. As an older white male with many years in tech, getting a job at a company like Google is a pipe dream. Out of the 30+ We’ll matching jobs that I have applied for there, not once have they ever even responded to me to even say “no thanks”. By being honest about the diversity questions or “choosing not to answer” they have profiled me for automatic rejection. Thanks Google. Hypocrisy is alive and well with there.

  12. “Damore, was an idiot…”

    …IF he didn’t expect to get fired. He might have.
    We don’t know his personal motivations.
    For all we know that was his intention and if so I’m sure he had his reasons.

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  14. @scrib

    In the past many adult-children poseurs on this site have scoffed when I bring up Marxism, as though it’s not a driving force in academia and in SJW, Leftist and now Democratic party ideology.

    Funny that one doesn’t see much impact from the FI in societies that aren’t socialist. An intelligent man will suspect that socialism uses the FI to accomplish its goals, which goals socialists have explicitly stated…destruction of the nuclear family, destruction of the church (i.e., Christianity), and destruction of capitalism. You can find this out if you take a course in Western Civilization in college (the easy way) or do your own research (the hard way). (I did both because I didn’t figure it out when I took Western Civ.) I know that this is putting your ideas on a shelf too high for some people.

    Socialists use the FI to attack the nuclear family, academia and fifth-columnists to attack Christianity, and govt. entities (regulatory agencies/tax codes) and large corporations to undermine free market capitalism in the U.S. Superior intelligence, organization, and subterfuge are the main strategies of the socialists.

    I was reading in the 48 Laws of Power about how the communists won in China against superior firepower…Greene emphasized formlessness, but he omitted mentioning the overwhelming advantage in intelligence that the communists had.

  15. @scrib

    I should add that socialists have frequently used populist approaches in achieving their goals in American politics…more than a few folks on this site are populists…populists are useful idiots for socialists

  16. Radium, I don’t quite agree with your conclusion. We act on subconscious urges without notice, and whiteknighting being the urge that causes this feminine impetus on these men is very possible.

  17. If men want to hold certain positions in certain companies, they have to eat whatever shit that company shovels in their faces. Full stop.

    Start and run your own business if you want autonomy.

    I work for an extremely traditional, old school multinational that’s highly conservative. The exception is the HR dept. Slowly, things are changing. I was always amazed at how the anachronistic company held out as long as it has.

    But corporate worship is widespread, and just as dearly as the biggest blue pill a man can ever swallow.

    Fuck Google, and Facebook and all the rest. If you take a job there, get paid and stack/invest your money. Period. If you want a nice social environment, throw a house party.

    Again, mpo for God’s sake. Stop admiring and worshipping outside fuckery. It is whatever it is.

    I go to work every day to do my job and get paid. I don’t pay attention to anything else. I attend all of the mandatory sexual harassment seminars, then I go back to work. My name isn’t on the built!ding anywhere, so the company can do whatever it likes as long as my checks clear.

    And if for some reason it all became too much, I won’t complain or protest, I’ll leave.

    Everything is feminine drama that I’d rather avoid.

    Cunning and pervasive indeed.

  18. a pesky high school education won’t need any verification here, college and easy living here I come!

    http://www.latimes.com/local/lanow/la-me-cal-state-remedial-requirements-20170803-story.html

    “At Cal State, about 40% of freshmen each year are considered not ready for college-level work” :: so let’s lower the bar with ‘stretch’ classes, gotta keep those tuition checks rolling in

    what’s most important here is not advanced education but fostering “a sense of social or academic belonging”

    so the hugbox expands

  19. I wonder, is it possible for the comments to avoid long winded diatribes about socialism, Marxism, Frankfurt schools and the like?

    Got enough of that at CH.

    A capitalist boot on your throat is no different than a socialist boot on your throat. Just because you have a personal preference towards what someone choking you out identifies as doesn’t change the facts.

    So super smart, ultra intellectual, ” everyone is stupid and blind ” types, rachet that shit back a bit. You’re only repeating yourselves.

    Thanks.

  20. “If men want to hold certain positions in certain companies, they have to eat whatever shit that company shovels in their faces. Full stop.”

    Maybe he tired of it? Perhaps it was his intention to “die with his boots on” or some such and go out with a grandstanding speech instead of silently. I don’t know why folks assume he was stupid here. Myeh.

  21. @scribblerg

    Excellent analysis. The degree to which many in the left wants to destroy is something most sane people don’t understand. The Marxist revolution is a revolution based on the destruction of the existing social order. They have no appreciation that the lights turn on or have any plans for the future. They use relativism, multi-culturalism, feminism, and mass immigration of unassimilable peoples to destroy. They are for both gay rights and the mass importation of people who want to throw gay men off roofs because both create chaos. They frame all differences in terms of oppressor and oppressed, but exempt themselves from the oppressor class when you point out that they have clean water while large parts of the world do not. They are utterly irrational, and will stop at nothing to destroy the entire social order or you if you challenge them.

    The problem is the Marxist world view is very simple, and it appeals to our base instincts primarily envy and tribe (aka class) identity. This stuff has already infected our culture, historic interpretations, and cultural institutions. Unwinding this stuff will take decades provided you can convince people that it needs to be unwound.

    Jordan Peterson has been talking about how religion is a natural counter to this Marxists world view. He sees the rise of Marxism in its various forms in the 20th century as a natural consequence of the decline in religion. He’s right in that religion provides an external value system that can not be challenged. Without an external value system, I doubt enough people are able to think through the consequences of leftist policies to know that the compassion of the left is anything but compassionate.

  22. Did anyone know this guy’s name before he wrote this letter? Look at all the dialogue he inspired. He should get a book deal and strike while the iron is hot.

  23. “IF he didn’t expect to get fired … ” It’s impossible to know, but my guess would be that he was very surprised by the official Corporate reaction.

    I’d guess that when he was told that Google was a totally data-driven company he took them at their word, and thus assumed that his data-based, logical arguments would be met with data and logic.

    Instead, the public response of that corporate diversity VP was to make a point of not linking to his essay, and thus making it all too clear that his arguments would be met not with logic or data but only with the assertion of authority.

    I’d guess Damore is a wiser man today. And, yes, I expect he’ll land on his feet.

  24. @Neon,

    I need to keep reminding myself that we are rationalizing animals with limited rational capability. White knights are simply rationalizing their biological impulse to protect women. They are interpreting the corporate environment as being hostile to women because of their biological impulse to protect women. This impulse would not make sense if they consciously understood how sheltered women in the corporate world are. I suppose you have to chose rationalizing your biological impulses (i.e. blue pilled) or acting on your rational knowledge (i.e. red pilled).

  25. Footnote: both Molyneux and Peterson interviewed Damore; my guess is they each offered some fatherly (elder-to-younger) advice and guidance. This is an excellent example of men helping men in a bottom-up approach: what you are seeing really is.

  26. @Scribblerg,

    We read books too Scrib. I know what you are saying, and preps are in order. Rollo knows what’s up too; he just focuses on the FI, as that is his niche.

  27. Populism is based on class warfare of the LC and LMC against the UC and UMC. Socialism uses the envy of the lower classes to incite the warfare. Sometimes populism is used to attack businesses that resist socialism…we see this in the attacks of populists against Monsanto most recently. (I’m still agnostic about the GMO “problem”.) When big businesses make mistakes, which everybody does, the problems that are caused are typically large. Socialists then use these mistakes to leverage regulation against all business. Of course, regulation is a fixed cost and harms smaller businesses much more than large businesses.

    Populism is used to tax “the rich” because “they aren’t doing their fair share”. So tax is increased on business. Of course, the taxes are evaded by big business, so smaller businesses end up bearing the load. Who is employed by smaller business? Populists. Who loses their jobs when small businesses fail? Populists.

    Where do your average socialists work? in the government. Do they have a vested interest in increasing taxes? Of course. Do they only increase tax on “the rich”? Lol, of course not…the middle class has to bear the tax load for personal taxes. So who do socialists tax along with “the rich”? Populists. Who are “the rich”? Anyone who pays taxes, including…populists!

    The mentality of populists is envy and hatred of other classes and of business. They have ego investment in the idea of a zero sum economy. A corollary of that idea is that the rich are only rich because they took money from someone else. Hence, populists view business as essentially predatory. They have massive ego investments in this idea and it does little good to attack them directly. I think that populism is fueled by socialist agents in labor unions and ag coops…and, of course, by Hollywood. Populists aren’t very persuadable, it seems to me. They are the Blue Pill White Knights of the political arena and also the chumps who end up on the short end of the stick because they have no clue what is going on. Kind of like the AFCs in the sexual arena. You won’t find many entrepreneurs who are populists.

  28. @Blax

    If men want to hold certain positions in certain companies, they have to eat whatever shit that company shovels in their faces. Full stop.

    If those companies violate their own policies, tho, those companies may be liable. And you might be able to sell the shit to farmers, so you might be able to turn those lemons into lemonade. Practically, companies have lawyers, so you have to be able to retain a better lawyer along with having the facts and law on your side. This means giving up maybe 60% of damages to your lawyer.

  29. Julian Assage has offered him a job. That seems far-fetched, but yeah, I don’t think he’ll be living beneath a bridge anytime soon.

  30. Pre FI corporate takeover, I would have moved into management. But as Blax said, to hold certain positions, you have eat a lot of shit with a smile on your face. It’s just not worth the extra money.

    I would imagine many other men have made the decision to throttle their upward movement in corporations for similar reasons.

    So you wind up with these grim looking female managers dragging their little wheeled carts into the hive every day. And they all seem to have resting bitch face. They thrive on the bureaucracy of TPS reports with the attached proper cover sheets. And most of them micro manage the fuck out of their direct reports.

  31. @Scrib

    Good statement.

    @ASD

    Google “Lynch Laws.” Its have the masters ruled the slaves. The master would institute the FI via separating men from families and using the women to police the field negros. It’s an interesting read, & you can see the same thing Rollo describes happening now.

  32. @IH

    And most of them micro manage the fuck out of their direct reports.

    Or try to sleep with the men under them. I remember one who was always lit up around me and told me all kinds of secret info. Sat close to me and kino’d my knee incidentally while chatting. She’s Italian, you know, was the cover.

  33. @ben

    Google “Lynch Laws.” Its have the masters ruled the slaves. The master would institute the FI via separating men from families and using the women to police the field negros.

    Not the same thing at all. Slave have never in history been able to marry because the man and woman were merely property and could be sold off at a master’s whim. A slave woman’s children were also slaves, even if the master sired them.

  34. @Rollo

    Is not only the Corporate Culture, the Femenine Imperative controls everything including the Academia. Did you know about the Nobel Laureate that was forced to resign after his “misogynous” comments?

    https://www.theguardian.com/education/2015/jun/11/nobel-laureate-sir-tim-hunt-resigns-trouble-with-girls-comments

    http://time.com/3915617/women-science-tim-hunt-nobel-sexist/

    The Femenine Imperative is so evil that it requires a public sacrifice to calm down its fury.

  35. Marxism weaponized women, and now, women weaponize Marxism, because that’s what happens when you weaponize women. See your friendly neighborhood HR department.

    Anonymous Conservative did a pretty good job in his book applying r/K selection theory to politics, but he is biased and his biases show through. One of those biases is that the book is written from an entirely masculine point of view. Women only barely exist in it.

    I have touched on this with Rollo before. Humans are a sexually dimorphic species. Men and women have taken complimentary, but different evolutionary paths. The r/K divisions doesn’t merely take place within the population as a whole, but between the sexes as well.

    Men are K selected. Women are r selected.

    I have also put forward the idea that civilization is inherently feminine and feminizes men. It moves, as AC describes, toward r selection of the population. Men build civilization, but they do it for women. A pretty and comfortable nest for their females to live in.

    Marx was a very civilized man, which is to say r selected, which is to say feminized. It is this feminine r selection that is at the root of Marxism. And since they were weaponized by Engels, it is now women who drive Marxism by their natural inclination.

    Scribbler, has anyone ever mentioned that you aren’t the only one who reads books and who has read Marx, Engels, Adorno, Horkheimer, Gramsci, Rawls, et al? And that thus we are perfectly aware of what you are talking about, but that TRM has a specific focus on examining the intrasexual basis of human interactions?

    And that’s OK. Really.

  36. “Did you know about the Nobel Laureate that was forced to resign after his “misogynous” comments?”

    Sure. And that the comments were a joke about how he met his wife, intended for a small audience who he knew had the background to get the joke.

    But people who didn’t get the joke heard it and formed an angry mob. They have since learned their error, but once an angry mob gets formed . . .

  37. I have also put forward the idea that civilization is inherently feminine and feminizes men.

    The biggest jolt I ever received was “the baby”… changed everything. Not because I wanted it to either… it just became “because baby”… The Baby was the tool that pried open my Hand.

    Is this covered in Rollo’s new book?

  38. Reading that 10 page meandering memo was painful. This man didn’t expect to get fired, he expected to have a “dialog” with other people at Google. (I can’t call someone a “Googler”, it’s too much like “Gargler”) The whole text reeks of “engineer nerd earnestly trying to explain a problem that he’s seen to people who would agree with him if they would just listen“. Beta to the core, he is.

    Far as I can tell, the only part of Google that makes any money is the advertising, and it’s chasing smaller slices of pennies per bit. Google Maps / Earth is cute but loses money. Google Docs, Google Drive, etc. ditto. Google is probably past the Pareto stage, it’s no longer 20/80 but probably more like 10/90 or worse. Because the whole company was built on algorithms. Look at the pictures up thread, see anyone who looks like they are a good enough abstract thinker to improve on complicated algorithms?

    The most likely fallout from this memo? A purge of abstract thinkers, starting with the dreaded “white males”. Pushing out the door the very people who actually keep the company profitable. Like what happened at Yahoo, only with more sound and fury.

  39. Rollo I think your story teller essay ties in here also. Google is the biggest disseminater of information Scibblerg If you really want to mess marxest and SJW and soicialist just hand them your money and then change your order to supersize. It will fuck um up for the rest of the day. Google single mother And then google single father and you will see what mean about the story tellers controlling the story line

  40. Alphaman and Betaman

    Much of what we read (and write) in the manosphere revolves around a neurotic obsession with the western (especially American) “Alpha” male image. This image has been idolized for several centuries at least. The American entertainment industry generates a seemingly endless prolific stream of characterizations depicting this “alpha” apparition. Examples include Harrison Ford playing Han Solo in Star Wars, James Dean as Jim Stark in Rebel Without a Cause, Tom Selleck as Magnum PI, John Wayne, Clint Eastwood as Dirty Harry, etc. Current examples are portrayed by Denzel Washington, Tom Cruise, George Clooney, Brad Pit, Liam Neeson, etc. Comic book heroes (and villains) are other examples from another genus of entertainment. Ayn Rand scammed the shit out of the American public (and still does to an extent from beyond the grave) with “John Galt”. It is highly doubtful that her “work”, no, her bullshit, would have sold nearly as widely or influenced social political paradigms as effectively without “John Galt”. Christ who claimed to be the alpha and the omega is considered among some Christians to be the ultimate two thousand year old manifestation of this alpha image.

    American culture is literally compulsively obsessed with this “alpha” characterized distortion of the human male. The selling of this image is literally a multibillion dollar industry. Millions of males buy into this and futilely attempt to introspectively apply it as a supercilious self-characterization. So many men are so thoroughly ego invested in this fallacy that reading these words no doubt angers the hell out of them. Most, in fact, are so duped by the psychological enslavement that “being” “alpha” conscripts, they fail to see what is going on around them. Most American men spend a significant part of their lives, if not their entire lives, striving to become or longing to be more “alpha”. They expend a gross waste of personal energy, although it is quite entertaining and amusing.

    “Alpha” is no different than “Beta”. It seems to be different only to weaklings because it is sold to them as their salvation and they are so desperate and easily fooled into believing that “alpha” is the antidote to “beta”. So many men are easily scammed into adopting the “alpha” self-image as it is nicely packaged with stoicism, a bad boy persona, feigned self reliance and a promise of more and better pussy.

    What form of self reliance is based on mimicking PUA scripts and play acting?

    Alpha is the same as beta. They are twins, clones, mirror images! Their only difference is that they wear different clothing. Betaman wears the clothing of the white knight hoping that he will gain success by projecting a false empathetic moralistic image of himself. Alphaman wears the clothing of independence and power by projecting feigned autonomy while in the real world true autonomy does not exist!

    We do not exist or operate in a vacuum. We are surrounded by other people who can benefit or damage our lives. We are immersed in a social soup. It is very important to recognize the fact that the culture has conned men into betadoom. However, it is equally important (if not more) to recognize that the culture immediately conns men into alphadoom the instant it perceives failure of the beta con. This default switch to alpha in the face of a beta failure is a pre-orchestrated and ancient conscription. It is the same demon, it only changes clothing.

    A man’s success with anything is never determined by which personal image he pretends to himself or what he pretends to himself that he is “supposed” to “be”. A man’s success is determined by how effectively he manipulates and controls his environment including the minds of other people around him. Every person possesses a unique set of weaknesses and strengths. Successful people are able to capitalize on both. A simple example: The employer capitalizes upon his employees’ primary weakness being their inability to be their own employer due to lack of experience and knowledge or lack of self-confidence. The employer simultaneously capitalizes upon the employees’ strengths of industriousness, labor, and productivity for his profit.

    Success is determined by how one interacts with the real world, not by how one is interacting with “self image”. “Alpha” and “Beta” including, especially including, their respective “mindsets” are introspective inward looking paradigms. They are both the same as they are used as buffers between the self and interacting with the real world. They only present different superficial facades.

  41. @kfg

    I have also put forward the idea that civilization is inherently feminine and feminizes men.

    The ancient Romans were very civilized and very masculine…likely your perceptions are based on our modern context. Kind of like how dancing is now considered feminized, but it wasn’t always so.

    TRM has a specific focus on examining the intrasexual basis of human interactions?

    So it’s not Ok to talk about forces using the FI which plays out in our sexual context?

  42. I’ve worked in tech since 1983…Been to Silicon Valley more times than I can count and have advised/started/worked with dozens of startups. The culture was subsumed by the elite in the ’90s and it’s long gone.

    Mid 80’s was the end of the Silicon Valley of things, hardware, hard science… and the beginning of the shift to software “stuff”… And the 90’s was the shift from earnings to eyeballs… as the Sand Hill Road boys (who are proxies of the elite) figured out the fiat shekel game and how not to hold the bag when the music stopped.

    Now we have all this putative brainpower solving the problems of the day – how to deliver fuckbois and free drinks to fat career girls with BA’s in Sociology.

    https://www.cbinsights.com/research-unicorn-companies

    Unicorns? A whole damn herd of em i tell ya!

  43. “Far as I can tell, the only part of Google that makes any money is the advertising, and it’s chasing smaller slices of pennies per bit.”

    They’re probably making something selling our data. They’re sure investing a lot of time and effort just to serve pop-ups.

    Global guerrillas had an interesting article not long ago, kind of related.
    John Robb mentioned he spoke with a European counter-terrorism expert who complained that it was getting very difficult to build a fake profile on Facebook.
    Every time his team tried to set up a fake profile, it was shut down in less than 24 hours.
    “This initiative is a small part of a larger overall effort being undertaken by Facebook, Google and others, to become what can best be described as fully functional global censorship and surveillance systems. I know that people have been concerned about this for a while, but it’s not speculation anymore folks. It’s here.”

  44. scribblerg
    In the past many adult-children poseurs on this site have scoffed when I bring up Marxism

    Scrib, this is a classic example of the logical fallacy of “poisoning the well”. You are a smart man, probably the smartest in the room sometimes, but not always. kfg already pointed out that other men read books, too. I’m going to point out that your fondness for smashing strawmen is not good for you. Neither is this feminine flouncing around, calling other men “adult-children”. It’s pointless, unless all you want to do is argue, and since lately you tend to one or two drive-by postings followed by silence…you won’t even get a good argument out of this. So what’s the point? Really, what are you trying to do?

    Look, anyone who works in any organization of any size, public or private, gets it. Industry? Acadamia? The .gov? The .mil? It’s there in any org above the size of a family restaurant. Ranting about Derrida may give good feelze, but that’s it. Where’s the plan, sam?

    The question is what action to take, and as with any other aspect of the FI it’s up to each man to tailor his response. Your response today is a long winded, rather turgid “yell at those who agree with me because it makes me feel good”. While that may assuage some of your neural pathways, it doesn’t do much for anyone else.

    Game and mental point of origin is a better response. Stacking up FU money and being prepared to go somewhere else seems to be a more useful Way than charging right into the teeth of the SJW pack. Participating in the company “underground” as one man mentioned above is another option. Building low level networks with other men is a good idea.

    C’mon, Scrib, you can do better than this. Really, man, you can.

  45. George C beat me to most of my reply, I would just add:

    Damore’s memo, though well-meaning, was too long, went off the rails going on about politics, and misspoke conclusions about evo-psych which the Hivemind is now using to show why evo-psych is evil and fascist because Damore got it wrong. Evo-psych does not and cannot say that women, as a whole, are unable to code because they’re too empathetic or un-analytical. Damore’s getting evo-psych wrong gives the Hivemind ammo to attack evo-psych as a discipline. This is like saying because there was a political movement called social Darwinism, and that was wrong, then the theory of evolution which was misquoted to support it also is false.

    Some commentators who actually read the goddamn thing, like Conor Freidensdorf at the Atlantic, recognize that, though clumsy, Damore was not some idiotic knuckledragger but was actuaally asking valid questions: Google may want to promote diversity, but is what they’re doing effective or wise? That’s why his memo had more than a little support inside the company.

    Damore’s citation of conservatives being “victimized” didn’t go over well, and why should it. Conservatives say they can’t be heard and have no voice, but they run the federal government, run most state legislatures, have mega-billionaire funding, and a big media empire (looking at you, Fox and Sinclair Broadcasting). Rings a bit hollow.

    Just like the SJW Googlettes who on the one hand say they’re strong and independent and don’t need no man and can code while squeezing out puppies and juggling mega-projects, but then are “threatened” and “scared” because some guy in some department said some un-PC things, now they are helpless and can’t function without a safe space and a Hero rescuing them. Also rings a bit hollow.

    Which is why the Red Pill is best left apolitical, since its principles (and evo-psych as a discipline) transcend political movements, i.e., some of the most blue-pill fempowered white knights are churchian so-cons.

    But Google’s SJW mettle will indeed be tested when – as Cernovich wisecracks – some Muslim employee asks Google to adopt Islamic practices in the name of “inclusivity” and “diversity” which conflict with feminist or LGBT groupthink.

  46. “Reading that 10 page meandering memo was painful. This man didn’t expect to get fired, he expected to have a “dialog” with other people at Google. (I can’t call someone a “Googler”, it’s too much like “Gargler”) The whole text reeks of “engineer nerd earnestly trying to explain a problem that he’s seen to people who would agree with him if they would just listen“. Beta to the core, he is.”

    Perhaps I overestimated him.

  47. anon
    They’re probably making something selling our data. They’re sure investing a lot of time and effort just to serve pop-ups.

    Yeah, there’s a cute little joke in the name of the overall company (Alphabet), given the various Three Letter Agencies that surely use Google’s data for their own purposes. The various .gov may be willing to prop up the core of Google to have access to their data, but the cash flow suggests to me it’s still about selling clicks, and with Adsense that data goes pretty deep.

    The trouble is, the original search / ranking algols have been corrupted for political ends. The little game Google played with autocomplete on Hillary Clinton’s name is a trivial example. Searching on a whole large set of terms now will not actually find what you are looking for, it will find what that SJW’s at Google want to show you. This surely is causing smarter people to migrate to other search tools, such as duckduckgo or ixquick, etc. which takes clicks and eyeballs away from Google. Ooops.

  48. “Punch all the nazis”… Better start punching yourself, sad sack. Looking at that glum Google family picture, I can only quote the great David Crosby: Bunch of dicks (however limp) on autostroke

  49. The funny part in Google is that the drive for “Diversity” will only improve the data of a Pareto distribution on who actually does meaningful work, which is to say it will solidify that 80% of what ACTUALLY gets accomplished, meaning writing code, will in fact be done by only 20% of the workforce at best and probably markedly less over time.

    It’s likely to get more skewed. I know in my business we have such a distribution but there are other layers to it as well. for if an employee is doing bad work, we have additional costs on good employees as they have to spend time and resources fixing bad work. I can only imagine that multiplied by 1 million at google. What must it be like to develop code alongside people who are:
    1. envious of actual talent.
    2. Probably spiteful about not actually having talent.
    3. probably also a neurotic about not having talent or the ability to produce anything of utility
    4. are kids with dynamite because they can and will stand up and yell arble-garbleism! and get actual talent swatted down for HR infractions.
    5. will insist on being paid the same as actual producers

    How many billions will Google have to waste papering the house with “diversity” to support the illusion that they are “vibrant and diverse”? One would hope that sooner or later institutional stock holders would start to lean on the corporation to be more, what is the word? Lets say, act in accordance with reality?

    @Scribs.
    Fucking A, right on man. I am 100% with you on this shit. Gotta say, I am excited to go see Dr JBP in a debate live in a few weeks. I have to admit I have been going light on RM recently and binging on Peterson. He is so on the fucking money right now, he is absolutely cutting to the thick of all these things with as he says, “The truth as his sword”. This is why I see his work dovetailing so pecicsely with RM etc because TRUTH!

    I cannot say it loud or long enough, if you read and like Rollo, you have to, HAVE TO, start watching some Peterson content on youtube and not the short shit, watch the long stuff like his biblical series. He draws together history, philosophy, politics, personality, morality, mythology and so on in a way that stitches together a perfectly sensible reality based approach to why some people are like they are, what neo-Marxism is in fact doing (Undermining our entire society at the most base level) and so on. It’s fucking fascinating stuff.

    It’s not the least bit surprising that a week before Google went out and shot the subject of this post they banned Peterson from Google and youtube for undisclosed violation of terms of service. He was reinstated after a big PR dust up but they have never come forward to explain anything about their actions.

    @Blax, I love you but grow the fuck up.

    “A capitalist boot on your throat is no different than a socialist boot on your throat. Just because you have a personal preference towards what someone choking you out identifies as doesn’t change the facts.”

    Are you kidding me? you are missing the whole fucking Meta-point, there is a huge difference between those two. One Capitalists know they need you alive and well to feed their machine. Marxists on the other hand do not, they brook no dissent as demonstrated and they do not in the least value the individual. Marxism has a well worn history of destroying civilizations and cultures because its only about power and never about TRUTH. Marxists of any stripe can be identified by their denial of reality and that can include small details like mass starvation (Ask Senor Maduro about this issue right now).

    Marxism is fucking cancer to Western civilization.

    Ask a marxist about what their perfect future would look like, how it would work, but make sure you delve into the details about things like actual production of stuff like food or iphones. You’ll find that about three sentences after some arble garble about “rights”. they run out of oxygen like Wille Coyote standing over a 1000′ of air in a canyon. shortly thereafter, if you keep pressing, you will be labelled a racist or some such thing. Count on it.

  50. “The ancient Romans . . .”

    . . . had no civilization, because they had no women. So they took some. There is no Rome, there are many Romes, as there are many Americas:


    The very masculine men of Sparta defeated Athens, and then they fell, according to an Athenian due to the feminization that absolute victory engendered.

    The Pharaohs were once mighty men who built a great civilization, personally leading the army into battle, and victory. Only the Hittites managed to fight them to a draw. The last Pharaoh tried to fuck her way out of trouble when confronted with the mighty men of Rome.

    ” . . . dancing is now considered feminized, but it wasn’t always so.”

    I have not only addressed that issue, but linked video of masculine dance. Here’s an unusual example of feminine and masculine hula in direct contrast:

    I’m not disparaging civilization. There are many aspects of it that I’m actually quite fond of. But it is what it is.

    “So it’s not Ok to talk about forces using the FI which plays out in our sexual context?”

    I just did. But I note that we wouldn’t know anything about the Higgs boson if everybody went around talking about benzene rings all the time and there is no particular lack of places to talk about benzene rings.

    I also noted that women flipped the script and are now driving the bus they were invited to ride on. Like late Rome, those forces are largely in the past. It is of value to understand how we got here, but here is where we are.

  51. I cannot say it loud or long enough, if you read and like Rollo, you have to, HAVE TO, start watching some Peterson content on youtube

    It might be a good idea to download the videos, since YouTube has been purging bad thinkers for a while, and Peterson might get dropped down the memory hole in the not too distant future. As with Google, YouTube is becoming less and less about core business, but there isn’t much competition. Vimeo is trying but isn’t there yet.

    Hopefully we won’t have to go back to the 1990’s getting such things via anonymous FTP from bootleg servers. Hopefully.

  52. @kfg

    I also noted that women flipped the script

    Contrarily, I noted that socialism flipped the script and invited women to drive the bus. I have actual evidence for this from the writings of socialists, but your bullshit surely is weightier.

    The very masculine men of Sparta defeated Athens, and then they fell, according to an Athenian due to the feminization that absolute victory engendered.

    According to Greene, it wasn’t feminization that undid Sparta, but corruption…they had no experience with wealth and accompanying corruption, so they had no defense against the pernicious effects of corruption, so that little Thebes eventually defeated them. Sparta had an insufficient understanding of masculinity.

    I like your pretty pictures…they are much more compelling than my mere words, lol.

  53. @kfg

    “The ancient Romans . . .”
    . . . had no civilization, because they had no women. So they took some.

    had no civilization…those roman roads and bridges must have erected themselves, lol…surely the reason that the romans took conquered women as slaves must have been because roman men always sired sons, lol

    There is no Rome, there are many Romes

    I choose to view Rome through a geographical/legal lens.

  54. Agent P
    It’s not the least bit surprising that a week before Google went out and shot the subject of this post they banned Peterson from Google and youtube for undisclosed violation of terms of service. He was reinstated after a big PR dust up but they have never come forward to explain anything about their actions.

    Duh, I should read more before commenting. Yeah, they purged him then reinstated him, no they won’t explain the “why”. Probably because it was a combination of an algol plus an SJW; they can’t expalin the algol for various reasons and they don’t want to admit the SJW’s are running content.

    A whole lot of YouTube vids are under 5 minutes and have probably gotten maybe 1,000 views the whole time. There are scads of home movies of high school bands, sections of amateur plays, and so forth and so on. Each one of them costs almost nothing to retain on a server farm, but in the aggregate they are a drag on the business. That’s part of Alphabet’s problem, retaining all this stuff that hardly ever gets looked at. Quietly purging it, then putting it back up only if someone complains, is one way to deal with it.

    Add that ongoing pruning of the data with SJW’s need to censor bad thinking and the results are predictable. Again, if someone likes a video on YouTube, there are tools to download it to your own storage. Prudence suggests doing so.

  55. . . .it wasn’t feminization that undid Rome, but corruption…they had no experience with wealth and accompanying corruption, so they had no defense against the pernicious effects of corruption, so that barbarian refugees eventually defeated them. Rome had an insufficient understanding of masculinity.

  56. “But Google’s SJW mettle will indeed be tested when – as Cernovich wisecracks – some Muslim employee asks Google to adopt Islamic practices in the name of “inclusivity” and “diversity” which conflict with feminist or LGBT groupthink.”

    My introduction to “the red pill” was through the French author Michel Houellebecq in the mid 2000s. He’s already scoped out this territory. Feminists will cave to Islam. It’s already happening in Europe. The thing to realize is that the Left is more animated by a hatred of the Western trad-Right than it is by its own vision. In the West, we’ve had a long war between traditionalists and progressives. It’s centuries old, actually. Progressives will not easily shift to making Islam an enemy. The next few decades are going to be interesting.

  57. “…those roman roads and bridges must have erected themselves”

    Was, by any chance, after the men had moved women into their crude soldier camp on a hill?

    And you are the one who accuses me of temporal parochialism.

    “I choose to view Rome through a geographical/legal lens.”

    An elephant is long, skinny and wraggly, like a snake.

  58. “Feminists will cave to Islam.”

    Feminists invited Islam. However I note that the idea of Islamizing the West was first popularized among socialists following WWI.

  59. An elephant is long, skinny and wraggly, like a snake.

    Nonsense. It’s large and solid, like a wall. Shows what you know.

  60. @ Agent P
    Actually I think Blax has the better argument about it not mattering a whole lot whose boot is on your throat, be it Cossack or Commissar, Orangeman vs. IRA Hard Man, etc.

    For once abusing my fake namesake, I give you this from a Great Book by a Great Book Man Writer:

    “Revolutions have never lightened the burden of tyranny: they have only shifted it to another shoulder.”

    -George Bernard Shaw, “The Revolutionist’s Handbook” (supplement to his play Man and Superman, c. 1903)

  61. The term “wraggly” to describe a snake comes from Lewis Carroll, in Sylvie and Bruno. A bit before the character Arthur puts forward an argument as to why the rich have a right to their wealth, even if its foundation was ill gotten, they inherited it, and waste it on pure idleness. It is fair and just as there is no debt attached to the wealth, any possible debt having already been paid in excess.

    The idleness in and of itself, however, is a sin, because a debt of good works is owed to God.

  62. Yes, the bulk of Google’s recenue
    Is from their Adwords program which compromises paid search, display and video. Adsense is the publisher end of it through which the ads are displayed onto publisher websites.

    Much of their systems were purchased by them and not bought originally by Google. The Doubleclick and YouTube platforms are two good examples. It’s a tangled mess and is taking them years to integrate some of these systems. Their customer support for paid products is mediocre at best. Google has a lot of chinks in its armor and is very concerned with the competition from Facebook which currently has the best ad targeting available to advertisers.

  63. In my second graph in the last comment it should say not built originally by Google instead of “not bought.”

  64. @kfg

    . . .it wasn’t feminization that undid Rome, but corruption…

    The feminized Romans should never have given women the vote or allowed them in the military.

    The Norse had a complex understanding of masculinity…Thor was muscular and chaotic…not a builder…a conqueror…and Loki was clever and chaotic…a destroyer…yet Odin was wise and dominated both.

    Odysseus was the Greek equivalent of Loki in terms of subtlety, yet Odysseus owned an island of rocks with little agriculture (Ithaca). Odysseus was a leader of powerful, world-class men, so it’s hard to make the case that he was feminized. Why didn’t he get a wealthier home base to please Penelope (or for himself)? The greek explanation was that Odysseus was thwarted by the gods.

    So, what is masculinity and are women the property of men or not?

  65. “Duh, I should read more before commenting. Yeah, they purged him then reinstated him, no they won’t explain the “why”. Probably because it was a combination of an algol plus an SJW; they can’t expalin the algol for various reasons and they don’t want to admit the SJW’s are running content.”

    Yes, they openly admit that “violations” are part automation and human decision making. Usually the first round of violations Google flags you with are automated. Those tools can be very faulty. I know from experience. Peterson was likely blacklisted via alutomation and reinstated only after complaining.

    It’s less likely YouTube is worried about the cost of hosting millions of video clips is that is much more about them getting targeted by the SJW crowd for allowing certain “offensive” content. That in turn scares off advertisers and it all trickles down to ad revenue.

  66. Roused
    Google has a lot of chinks in its armor

    Liz Fong-Jones would be so triggered, xie would burst out in tears while trying to punch you.

  67. AsperyGamer:
    So, what is masculinity and are women the property of men or not?

    Did someone take your fidget spinner away?

  68. “Odysseus was the Greek equivalent of Loki . . .”

    In the pantheon, you also have Hermes, the trickster, who was also the tekton and skinny runner.

    ” . . . what is masculinity . . .”

    The ability to take and make.

    ” . . . are women the property of men . . .”

    If they take and make them.

  69. @AR: “Liz Fong-Jones would be so triggered . . .”

    Zhing!

    “Did someone take your fidget spinner away?”

    Ah! Yes. That would explain it.

  70. kfg
    Shaw was one of those who, post WWI, was at least intrigued by the idea of Islamizing the West.

    Was there ever any really, really stupid idea that George Bernie Shaw didn’t at least flirt with?

    Last year one of my older relatives wanted to watch “My Fair Lady”, so I found a DVD and provided companionship. Man, is it different to watch that with The Glasses on. Still good music, but – oneitis, equalitarianism, blank slate thinking (“Why can’t a woman, be more like a man!”), it’s just astounding. We all recall that comes from Shaw’s play Pygmalion, but I’ll mention it for the benefit of lurkers.

  71. ““My Fair Lady” . . . Man, is it different to watch that with The Glasses on.”

    And on the Ancien Régime side of the spectrum, despite being an atheist, the religious content of Carroll’s Sylvie and Bruno doesn’t bother me, but boy does all the Blue Pill, Victorian romanticism have me digging my nails into my chair arms from time to time.

  72. @rugby11 The crux of that article is that “there aren’t more women in tech because men won’t help them!” Really. Then the dude got fired, and the author realized that he might be subject to a defamation suit, so he did a “more, later!” update to try to cover.

    Want to ping Google really hard, right now? If you’re in a Google Fiber zone, send them an email that you aren’t interested in a service that handles free speech that way. They’re counting on serious sign-ups to pay for the investment.

  73. For some 30 years men’s groups have been blogging and ranting about feminist successes,
    the latter has been due to careful planning and teamwork which has seen every key position,(the doers and organisers)taken over by them.While this has been going on men have been fighting amongst themselves totally ineptly up to the point where winning the battle in any
    logical manner is impossible.
    What men have to do is to change and become more like women in the sense that feeling must trump logic,if you feel it,then it is.Moan and complain about the feelings you have and don’t let companies take up your whole lives.Given a couple of years of non compliance should work wonders for those companies and firms who seem unable to value their males.

  74. Damore simply called their bluff by doing exactly the kind of thing they are daring all men to do.

    Hopefully he was calculating and cunning enough to plan this and will win enough in a law suite to support himself for the rest of his life against google for entrapment, wrongful termination, character deformation, slander, libel, discrimination, and whatever punitive damages can be compensated for.

    The Red Pill should be established as a religion so it to can be protected by the constitution.

  75. Damore is no fool. He filed a complaint with the NLRB before he was fired.

    https://www.wired.com/story/google-manifesto-author-just-might-have-a-legal-case/

    It will be very interesting to see how this is dealt with. There are multiple issues here including entrapment and the fact that google violated their own published policy to provide anonymity. Their violation of their own policy reeks of premeditated intentional discrimination against and injury to white males. Why don’t they expose and terminate the characters who rant against heterosexuality and white males? Their organization is full of these types. Clearly they are practicing discrimination and character assignation against specifically white males.

  76. Yes GB Shaw entertained some goofy ideas, no doubt. But that Revolution quip is a good one. And the play “Man and Superman” is, in its 1903 way, about the FI (Anna) throwing over her beta romantic provider-suitor Octavio for the brash DGAF loudmouth Alpha, Tanner, who resists, up to a point. Shaw calls what we know as the FI “The Life Force,” the means by which humans reproduce and advance. Typical of him, you can debate that back and forth after.

    (After you sit through a play which, if done intact, runs five or six hours. It includes the play within a play “Don Juan In Hell”, which is sometimes carved out and staged by itself). Whole lotta yapping in Shaw plays.

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