Outrage Brokers

“It’s easier to fool people than to convince them they have been fooled.” – Mark Twain

Well I finally had a chance to watch Roosh vs. the bloggers – there are no journalists left in the world – debate (it was anything but a press conference) and it was about what I expected. Every opportunity these bloggers had was to call him on his beliefs and his position on the state of the world with the intent to dismiss, marginalize or ridicule him.

By my estimate, there wasn’t a single blogger present who was older than 30 and each took turns couching their questions in terms that would challenge his perspectives with respect to their own. They weren’t there to report; they were there to debate questions they’d already written their own answers before going in because, like Roosh, they live and die by the impressions their readers/commenters. Roosh tried to classify them as ‘establishment’ or ‘the media’, but in reality they are bloggers – ‘journalists’ in name only. What they really are is outrage brokers and together they have a symbiotic relationship.

Roosh manufactures outrage, they distribute it to the cubicle workers who want to feel engaged in a world outside their cubes. Roosh cancels the meet ups, the cube workers feel like they’ve won a battle with edgelord shit-head misogynists and the Rooshites (preemptively) declare a victory for raising awareness of the ‘free speech’ Social Justice Warriors want to curb. Ding, ding! Return to your corners for the next round.

All this does nothing to benefit men in the Red Pill awareness even marginal Roosh proponents want to believe is the good that comes from this circus. “At least he’s raising Red Pill awareness. Any press is good press, right?”

Wrong. Ask Subway if they think the press their spokesman Jared Fogel generated with his 15 year sentence for child pørn charges was helpful in raising awareness of how great their sandwiches are. Not that anyone is boycotting Subway sandwiches, but likewise, no one’s minds are changed after Roosh had this presser. Not the bloggers or Twiteratti that hate him, not the Neomasculists who were already onboard with him and certainly no one that’s never heard of the ‘sphere in a public fashion.

Team Roosh and team SJW are still what they are. The fact that we get women and men IRL who know about this “leader of some MRA group who wants to legalize rape” should be evidence enough of the reach this quick hit, easily digestible ‘outrage bite’ has.

It’s easy to say that fence-riding men who’d never heard of the manosphere (the manosphere Roosh disowned, remember?) will be made aware of it and embrace it, but that’s a convenient and unmeasurable metric to justify what really amounts to a very damaging PR fuck up. Or maybe it wasn’t a fuck up? Maybe it went exactly as planned; maybe even more successful than planned.

Let me be clear, this is not an apologetic. Roosh masterfully turned (intentional or not) this to his advantage by playing all the bloggers present in the room to his narrative on his terms. He did exactly what he should’ve – no apologies, no admissions of guilt, and he forced these tools to play the cards he was dealing. He was handed a golden video op on a silver platter by these young journalists bloggers who knew going in that they were compromising the “journalistic integrity” their communications class teachers told them they had.

My concern isn’t how he handled this, it’s why he put himself (and other men who admire him) into this. My concern is that any genuineness he might’ve had about Neomasculinity is suspect of being just a vehicle for his own notoriety. If that’s the direction he’s chosen to go, if that’s how he’s decided to turn a dollar, I wish him good luck, but he’s become a dishonest broker of outrage at the expense (in some cases physically and financially) of the men who believed he was sincere.

If you read through the Deadbedrooms or Divorce subredds, there are countless men there who would save or change their lives if they embraced Red Pill awareness, but for whatever reason they get violently hostile at any mention of a TRP solution to their circumstances. How many of these fence-riders will look at Roosh and just have all those biases confirmed about TRP now?

Roosh is just playing a character now; one that the outrage brokers want and need:

I wrote about exactly this dynamic on Return of Kings in the only guest post I ever wrote for the site:

If the “postponement” of the ABC 20/20 manosphere “exposé” has taught us anything it’s that the writers seeking to cast light on the manosphere are looking for crazy. They need crazy because it’s the only thing they know how, or have the patience, to confront in as minimal an effort as it takes to type a few paragraphs dismissing it as misogyny.

Writers (vichy male writers) like R. Tod Kelly are also lazy. They see an opportunity for outrage that sells advertising. They wanted Stormfront and what they got was a global consortium of rational, well reasoned men with jobs, families and intelligence, men from all walks of life, all ethnicities, and socioeconomic backgrounds expressing ideas that don’t fit into an acculturation of feminine primacy.

If you read Matt Forney’s 20/20 interview post you’ll see the desperation for crazy in their producer’s attempts to provoke him to become what they think he should be – a frothing, angry, hate-fueled misogynist. That would make it easy for them, they know how to sell crazy. The copy gets approved, the crazies get marginalized and we move on to the next Mabeline commercial.

But they didn’t get crazy from Matt, or Roosh (okay Paul Elam looks a bit like Charles Manson in a certain light)—they got well reasoned, sensibility that was hard to argue against, so they attempted to prompt the crazy by barraging Roosh with questions about rape in the hopes that he’d blow up. He wouldn’t. They wanted it to be easy. They wanted to know all they needed to know about the manosphere by sourcing Manboobz, interviewing three manosphere bloggers and then trot out the crazy, show off the carnival freak, demonize and marginalize him and frog march the crazy off the stage. They wanted fringe, the easy kind of fringe that their journalism, communications and women’s studies classes taught them the easy answers to confront it with.

But the manosphere isn’t fringe. For as much as R. Tod Kelly, or the producers at ABC would like it to be, the manosphere is too broad, too comprehensive, too diverse for anyone unfamiliar with it to really understand it, much less deliver an unbiased objective opinion of it. So Kelly follows formula and makes the same lame attempts at simple aspersion and misogynistic dismissal 20/20 had already failed in doing (as evidenced by their segment’s postponement). The Daily Beast wanted its formulaic red meat, but Kelly is just dishing out ABC’s cold left-overs.

The MSM wants crazy. Crazy gets clicks. There was a time Roosh would’ve responded with far more measured and reasonable responses to these allegations, now he’s found it necessary to adopt the crazy that the MSM wants. He did it artfully, but he’s given them the ugly caricature, the black & white melodramatic misogynist who’s easy to hate.

They want a villain, a misogynist, a chauvinist, a caveman and a guy easily ridiculed in a feminine-primary social order and it appears Roosh is more than happy to give that to them if it means he can profit from it.

The problem with delivering the crazy is that Roosh does so at the expense of men who would otherwise benefit from genuine Red Pill awareness. I approach Red Pill awareness from a bottom up perspective because it is important that men effect real change in their lives and their thinking on a personal level.

I disagree on many ‘doctrinal’ tenets of Neomasculinity for any number of reasons, but the core Red Pill principles Neomasculinity appropriates are still there. Roosh does Red Pill truth-seeking men no favors by making a mockery of those very core principles he claims for the basis of Neomasculinity with his readiness to play a dangerous game with those men’s lives for his personal benefit. All Roosh does in playing this character is polarize men into a team mentality with no real change beyond an Us vs. Them shift.

It might feel good to rally and shake a fist at SJWs and feminists, but it does nothing to educate a man with Red Pill awareness so he knows why he’s in the social conditions he finds himself with women and a large feminine-centric social structure. That takes far more effort and personal investment in that man than simply recruiting him with an easy cause and an easier enemy to hate.

Roosh calling for public meet ups on a RoK six weeks in advance on a site that claims 1 million unique hits a month is not just “a chance for likeminded guys to get together for a beer” it is the bait and the time needed to draw a response from exactly the opposition he’ll complain is out to get him when they predictably do. Granted, that opposition took the bait as predicted, and along with it the outrageous capital he’d hoped to generate, but he’s only going to be able to cry wolf like this so many times before he marginalizes not just himself, but the validity of Red Pill awareness.

In fact that may be forthcoming sooner than he expects. Of course the outrage brokers he hopes to offend will be more than happy for the blog fodder, but at some point he’ll become passé and like PT Barnum he’ll be forced to up his game due to people rolling their eyes at another one of Roosh’s set ups. This is the same formula he’s been using since the London stop of last year’s world tour; he’s got to go bigger on the next push to keep the interest going.

Satire and Irony

 

Roosh suggesting the legalization of rape on private property wasn’t satire. It was irony, it was juxtaposition to expose a counter point – that women need to accept at least some responsibility for the consequences of their sexual indiscretions – it was illustrative sarcasm, and it was an allegorical thought experiment, but it was neither satire nor parody.

It was an essay in exposing the duplicity of women’s hypoagency – the idea that certain individuals (e.g. women) lack agency in their own actions. They lack control. They are not actors … rather, they are acted upon. The corollary to that argument being that they are not responsible for their own actions. Yet the cultural narrative of the omni-empowered, Strong Independent Woman® is completely at odds with exactly women’s hypoagency with regard to rape. They are powerful and purposeful when it serves and entirely unaccountable and blameless when it’s not convenient.

There was an “entirely serious” article written by Femitheist (on Vice no less) not long ago ‘suggesting’ the systematic culling of 90% of the male population. It turned out to be less-than-serious, but it was written in the same vein as Roosh’s rape legalization “satire” to illustrate a counterpoint.

Difference? A woman wrote it.

If a woman had written, verbatim, what Roosh had, the irony wouldn’t have been intentionally missed. There would’ve been some friction for suggesting rape is any woman’s fault, ever, under any circumstance (hypoagency)  – and it would be even more salient had an anti-feminist woman wrote it – but readers would’ve gotten the gist of the irony. Just as they eventually did with Femitheist’s article.

If a homosexual like Milo Yianopoulos had written it, he’d have been met with the same friction, perhaps even more censorship at his speaking engagements, but readers would’ve gotten the irony – and with a giggle because he’s a cheeky Brit with fabulously gay bleached hair.

Outrage Sells

We live in an age of outrage media. I’ve written in the past about how women need indignation as part of their innate solipsistic make up, so it follows that in an era where men are feminized to the point that they think wearing skirts and heels are a legitimate form of protest against mass rape that fem-men would also lap up the same indignation. They lap it up because they identify with the feminine, with being women themselves.

All one need do today is search for “Rapsit beaten by” on YouTube or Google to see just how far that rape hysteria has ensaturated society. Label a man a ‘rapist’ in the slightest degree of seriousness and you have carte blanche to kill him or destroy his life and livelihood. No doubt Roosh is aware of this judging from the volume of death threats he’s received for the mere perception that he may be a rapist or the oblivious lack of critical thought that he’d seriously advocate for legalizing rape.

He knows this because he’s written, in my opinion, one of the most insightful essays on exactly this social order – The Most Insidious Method of Control Never Devised.

Roosh wrote the seminal essay on how insidious the threat of “stealing a man’s bread” has in controlling his decisions and silencing him. This is why it pains me to see Tweets like this after so elaborate an effort of publicity at the potential cost of other men’s bread – men who believe in the sincerity of what’s only a vehicle for his notoriety now:

https://twitter.com/rooshv/status/696825522727317504

I had to reconsidered doing this breakdown of Roosh’s very blatant attention trolling at the expense of anyone who would’ve thought his intents were genuine about organizing a world wide meeting of the tribes. I’m in a difficult position here.

By posting I get tagged with not being cooperative to the manosphere on whole by exposing Roosh for the marketeer he’s regretably turning himself into. On Twitter and the previous thread I get accused of cutting Roosh off at the knees for not being a team player because “any press is good press” (false) and even if he is the Svengali he is, well, at least the ‘sphere is getting some spill-over publicity.

I say that’s bullshit, and then I’m reminded of my own reasons for involving myself in writing what I do and who I write for.

Not only is it bullshit, but it’s bullshit that damages the capital that the ‘sphere collectively has developed for over a decade now. Roosh isn’t making any new converts to Neomasculinity or anything else with this, and while his epic trolling of SJWs and fem-stream media bloggers deserves the highest praise, it’s regrettable the cost should come from men who are genuinely looking for the answer Red Pill awareness provides.


 

The Red Pill Monthly

Niko Choski and I will be discussing this post and other topics on the next installment of The Red Pill Monthly youtube Livecast this Friday, February 12th at 10AM Pacific Standard Time.

You can follow the link here.

Hysteria

In light of the Feminine Imperative having itself capsized over the UVa rape fantasy retracted by Rolling Stone this month, I was reminded of this video and post by Heartiste (Roissy) a few years ago:

Basically, the guy had a few friends follow him around the mall, one guy filming him and the other two guys (I can’t tell if any of his hired guns were women) acting as his “groupies” or entourage. He goes around identifying himself as “Thomas Elliot” when people, mostly women, ask him his name. Eventually, he begins to pile up admiring and gawking female attention, which only snowballs into more female attention. Apparently, not one of these starstruck chicks thought to question if Thomas Elliot was a real celebrity. That’s the power of preselection and fame; so powerful, it can disengage a woman’s neural logic circuitry.

Heartiste goes on to make the prerequisite Game principle  & application observations here, but there is a much larger dynamic in play. While the mall makes for a good setting to test this experiment, it is fairly isolated. A security detail gets assigned to “Thomas Eliot” and even some shops close in order to avoid a crowd panic, but could this dynamic be proven on a larger scale?

This is a very interesting social experiment, particularly when compared to the now infamous (and staged) viral video of Shoshana Roberts walking around New York and enduring the attentions of men she found less than savory. Interesting because they’re essentially trolling for attention from the opposite sex with similar methods, and the results are telling about how each gender perspective generates and reacts to that attention.

Darryl Long made a comment on this topic, and I’ve been considering it for a while now:

On this topic of how women’s attraction changes across their lifetimes I don’t think any analysis is complete without looking at the phenomena of teen-idols. As a man who has sisters and daughters its clear that there is something biological going on with pubescent girls in a way that is radically different from boys. Boys may fantasize about a poster girl, but they never fall over themselves for heartthrobs like Bieber, or Lief Garret, and David Cassidy (in the old days). I’m amazed that many of these teen heartthrobs are more on the fair/effeminate side than masculine. They look like they have good genes, but the most important thing is that all the other girls like them. They are male figures that girls lend incredible status making them even more attractive.

Preselection is a very powerful motivator of women’s hypergamous decision making process. Even the perception of fame (or even the potential for it) is a prime motivator and incentive to lock down a man who presents the hypergamous optimal ideal – a guy who satisfies the sexiness her Alpha Fucks hypergamous needs require and the long term security of provisioning potential from status-confirmed Beta Bucks.

Whether this “famous” guy actually embodies this ideal is irrelevant to a woman’s Id-centric psyche. When women are younger, tweens and teens, this self-convincing is much easier since girls lack any real world experience to reference with respect to what the guy really represents. A capacity for abstract thinking is something that develops as we mature, but the desire to optimize hypergamy is a limbic, instinctual drive for girls and no amount of reasoning can compete with the fantasy of a pre-fabricated idealized Hypergamy.

They want to believe it.

Thus we have hordes of girls and young women willing to go to behavioral lengths they would never consider with the mundane men they’re familiar with in order to just brush with the possibility of  that hypergamous ideal. They will literally climb over one another to realize this.

In a Game sense, preselection (and prequalification or 3rd party endorsement) is a very powerful, instinctual impetus for women. Even in marginal, isolated social settings preselection is an overriding imperative:

Your goal should be to attract women effortlessly, so play to your strengths no matter what they are; there is a groupie for every male endeavor. – Roissy

Mass Hysteria

Once you have a basic understanding of the preselection dynamic and how it is an evolved feature of women’s psychological firmware, the next step is to understand how the power of preselection influences women (and by association men) when scaled to a feminine social dynamic.

Roissy notes from the first video:

Apparently, not one of these starstruck chicks thought to question if Thomas Elliot was a real celebrity.

As I’ve noted in prior posts, perceptions are the overriding imperative of the feminine psyche. It’s not that women on an individual level don’t possess the faculties to discern legitimate social proof, it’s that on a social level they want to believe in that social proof. The estimation of the collective feminine mindset is a powerful influence on the individual woman since it plays on that non-abstract, instinctual need for a pre-verification of optimal hypergamy.

In other words, the effort of sexual-selection vetting has already  been done for them by the feminine hivemind.

Verifying legitimate social proof takes individual time and effort. Perhaps not as much as men have a rational capacity for (the New York stunt fooled more than a few tag-along guys affirming the pseudo-social proof), but for women that opportunity for meeting a hypergamously ideal man supersedes the mental efforts needed to verify social proof. The greater mass of women already believe in the preselection and the intersexual competition is on and overt.

I’ve made the distinction before with regards to women’s preferred communications methods; covert communication being women’s native language, but when women resort to overt communications it’s generally because the content of the  information needing to be transferred outweighs the need for how it’s delivered, or the context of that information.

Transferring information about a man’s preselected approval amongst a collective of women is one such override. However, it’s very important for men living in a feminine-primary social order to understand that social proof is not just limited to preselection of men as potential partners.

This social proof dynamic extends to the perceptions of women in a collective peer group, as well as men for whom they have no sexual interest in, but serve their material interests nonetheless.

The current cultural atmosphere of male suspicion and autonomous rape-threat assessment of men is another variation of this perceptual, hysterical, collective belief dynamic. Women want to believe in the presumption that every man outside of their preselected, collective approved, hypergamous ideal  is a potential rape threat. In other words, a man who might, by force or coercion, assume control of her hypergamous sexual selection.

The narrative, the perception, is all that matters.

And like the women who never had an afterthought as to whether “Thomas Eliot” was the real deal, likewise women become so ego-invested in the certainty of their collective perceptions that, even in light of contrary evidence, the only acknowledged verification of that perception is how it makes them feel.

This contradiction of a collective feminine hysteria is what many luminaries of the Feminine Imperative are now being forced to confront. It’s important to remember during this UVa / Rolling Stone rape debacle that women, and more than a few enabling male sympathizers, wanted to believe this travesty was true in spite of the vaudevillian outlandishments and still refuse to accept that it isn’t.

From Truth to Power:

Denial

The first step to really unplugging from our preconditioning (i.e the feminine Matrix) is recognizing that this conditioning has led to the beliefs we think are integral to our personalities. The psychological term for this is called ‘ego-investment’. When a person internalizes a mental schema so thoroughly, and has become conditioned to it for so long, it becomes an integral part of their personality. So to attack the belief is to, literally, attack the person. This is why we see such a violent reaction to people’s political, religious, inter-social/inter-sexual, inter-gender, etc. expressions of belief – they perceive it as a personal attack, even when presented with irrefutable, empirical evidence that challenges the veracity of those beliefs.

People resort to denial when recognizing that the truth would destroy something they hold dear. In the case of a cheating partner, denial lets you avoid acknowledging evidence of your own humiliation. Short of catching a spouse in bed with your best friend, evidence of infidelity is usually ambiguous. It’s motivated skepticism. You’re more skeptical of things you don’t want to believe and demand a higher level of proof. Denial is unconscious, or it wouldn’t work: if you know you’re closing your eyes to the truth, some part of you knows what the truth is and denial can’t perform its protective function.

One thing we all struggle to protect is a positive self-image. The more important the aspect of your self-image that’s challenged by the truth, the more likely you are to go into denial. If you have a strong sense of self-worth and competence, your self-image can take hits but remain largely intact; if you’re beset by self-doubt, however, any acknowledgment of failure can be devastating and any admission of error painful to the point of being unthinkable. Self-justification and denial arise from the dissonance between believing you’re competent, and making a mistake, which clashes with that image. Solution: deny the mistake. Attribute it to an outside element rather than resort to introspection.

This degree of core-level denial is where the likes of Jessica Valenti, Susan Walsh and Zerlina Maxwell find themselves today.

In spite of still growing confirmation that the story was a hoax, femosphere bloggers hold out hope against hope that even the smallest part of a medieval-like rape story to rival Silence of the Lambs could be true.

The pivot for this will of course be how the falsehood injures women who genuinely are rape victims, but this is just the shiny keys jingling to distract anyone sympathetic to their ego-investments from the fact that they wanted to believe this story was legitimate.

They wanted to believe it without an afterthought of critical analysis.

They wanted to believe it in spite of the obvious melodramatic dialogue described by “Jackie”.

They wanted to believe a naive freshmen girl could be frat boy initiation raped for three hours on the shards of glass from a broken glass table and never seek medical treatment or have anyone raise an eyebrow over the bloody mess that her back must’ve looked like as she nonchalantly walked out of the party house.

They wanted and still hope that even the most marginal parts of the story might be true. They want any shred of hope that will distract from the fact that they must now confront their complete acceptance of this obvious farce without any compunction of critical thinking.

They all have to face the fact that their presumption of male guilt comes before any logic or reason. This is the uniquely feminine hysteria that even men will invest themselves into if it means they can more positively identify with the Feminine Imperative.