In October of 2017 I wrote an essay titled Male Control. It was actually the second time I’d covered the topic of how a feminine-primary social order (a Gynocracy if you will) seeks to control its male population by deliberately sowing confusion about masculinity into multiple generations of boys, and later men. Prior to this I’d written another seminal post titled Remove the Man in which is outlined the ways in which that Gynocracy makes efforts to systematically remove men from our language. Usually this takes the form of ‘erasing’ the letters m-a-n from the English language wherever it appears in an official capacity (i.e. state bylaws, universities, legislative documents), but also in gender-neutral translations of the Bible now. The only real constant in all of this the deliberate erasure of ‘man’ and/or ‘men’ from that language.
But if thought corrupts language, language can also corrupt thought.
George Orwell
I wrote Remove the Man back in 2013 in response to one such effort by the Governor of Washington, Jay Inslee, who passed a bill to make state laws gender neutral. The effort actually began in 2007, but in 2019 a simple search for ‘gender neutral language’ will show you the extent and scope of this much larger effort. This essay served and the starting point for a larger awareness for me – that of the push to remove men and masculinity from more than just our language, but rather the removal of all things conventionally masculine. As Orwell states here, the thought, the thinking, about masculinity and men is the focus of the corruption.
But language is only one way that the concept of what is masculine is distorted for a purpose.
Today the American Psychological Association issued its first-ever guidelines for practice with boys/men’s. In it the concept of conventional (traditional) masculinity is outlined as ‘harmful’.
The main thrust of the subsequent research is that traditional masculinity—marked by stoicism, competitiveness, dominance and aggression—is, on the whole, harmful. Men socialized in this way are less likely to engage in healthy behaviors.
It would be easy to refute this basic presumption with countless examples of how all of these traits, most of which are innate parts of men’s evolved mental firmware, have been key in developing a civil society as well as healthy masculine identity. But what we’re seeing in this is a corruption of language that is leading to the standardization of the corruption of thought.
Stoicism, competitiveness, dominance and aggression are evolved aspects of the male psyche that have served men for millennia. To the Red Pill aware man this is self-evident. What is less evident is the new context in which these ‘educated’ men apply meaning to these terms. Academia has been so thoroughly assimilated by the Feminine Imperative that the men making official decrees about psychological principle no longer have the insight to understand that their perspective is informed by ‘female-correct‘ thought.
There are two presumptions being made here:
First, is that men’s predisposition for stoicism, competitiveness, dominance and aggression are the results of a patriarchal societies adverse influence on boys and men.
The belief is founded in blank-slate social constructionism. I addressed this in Old Lies:
They hate the very idea that a boy might act in accordance with an inborn masculine proclivity. They hate the idea that a boy might learn to be tough and resilient at the expense of a vulnerability (weakness) because it contradicts the equalist belief set. They hate the idea that boys and girls have innately, biologically, different ways of dealing with emotions that don’t align with their belief in a blank-slate. To force them to accept this would be to force them to abandon deeply ego-invested beliefs that they themselves had conditioned into them by the same feminine-primary education.
Boys don’t naturally emote like girls, but when they refuse to align with the female-correct way of emoting we say that some patriarchal macho man, somewhere, in some movie, in some song, in some household taught that kid not to feel. He somehow learned that allowing his emotions to rule over him, to be vulnerable, to prioritize his feelings above his sense of rational self is what it actually is – a weakness that in our evolutionary past was far likelier to get him killed than to earn the praise of his equalist teachers.
Boys are simply not as emotional as girls – our brains did not evolve that way – but because we value the feminine above the masculine today we say this kid is doing it wrong. We say he learned to be an asshole from his macho dad or he learned to love firearms because of the latest rap song or a toxically masculine society that doesn’t exist.
Now, granted, the men responsible for these psychological practices and their standardization tried to walk back the idea that conventionally masculine attributes weren’t “all bad”. This is expected because an aspect like stoicism can still be considered useful to a feminine-primary social order. It’s just that the larger social order wants the aspects of masculinity to manifest on its own terms and serving a female-centric utility.
A determined hard-driving man is what they want when the floodwaters start rising and women need to be carried to safety, but when a man uses that aspect of his masculine nature for his exclusive benefit, or a purpose that conflicts with feminine primacy, that’s when the aspect is defined as dangerous. However, the overall preconception is that there is some sinister influence of an old-school chauvinistic patriarchy teaching boys and men to be ‘toxically’ masculine. I addressed this fallacy in Old Lies, but this is one more example of how fem-centric society must cling to a clichéd parody of how boys must be being taught in order to cover the fact that boys are raised like defective girls today.
What is glaringly ignored is that these traits, and many more, are endemic parts of men’s evolved nature. Our emotional natures are not the same as that of women’s. Our brains are not wired the same as women’s. Men and women process emotions differently from the other, particularly negative emotions. This is a feature of the male brain, not a bug. But today the APA has decided unilaterally that men’s way of dealing with emotion is “incorrect”. Incorrect because the only correct way would be one that aligns with the women’s interests they’ve been conditioned to believe are only beneficial to larger society. To the APA, masculinity itself is a bug.
Secondly, this deliberate misconception relies entirely on social constructionism and almost entirely ignores the biological factors that contribute to masculine gender identity. I’m presently working on another essay that explores the dependency on blank-slate equalism as the basis for virtually every presumption the mainstream has about gender identity, so I don’t want to give too much away. However, the whole presumption of gender in humanist psychology depends on the falsehood that men and women are functionally coequal.
Accepting that failed notion of blank-slate equalism is what scaffolds the entire premise of this standard of masculinity. Masculinity is something that cannot be removed from society if its source is something that is unique to only men by virtue of their biology. They cannot ensure female-correctness as a societal standard if men and women are different. People like those in authority at the APA know this. It’s why merely talking about those innate gender differences is deemed a hate-crime today. Inspiring doubt in the blank-slate standard risks destroying the scaffolding for all their preconceptions of gender.
In the end this is one more, I think significant, effort in removing men and conventional masculinity from our collective thought. This standardization of how men should be ‘dealt with’ in therapy, or colored by in just considering men’s role in psychology is an ideological power play. Modern psychology officially doesn’t ‘get men’ anymore.
The latest Diagnostic and Statistical Manual (DSM) will now officially list ‘traditional’ masculinity as a hazard or a disorder for male humans. They can’t be called ‘men’ because that would gender them.
I read a few Twitter threads about this change to the DSM and I think they’re worth reading to get a better grasp of the gravity of this standardization:
On December 29th, 2018 I made some pretty ominous predictions about what I thought the manosphere and men in general could expect to see in 2019-2020. We’re not eve a week into the first month and a lot of what I expected is starting to develop. The gender divide is now a gender ‘Cold War’ and going forward I see the polarization between the sexes becoming even uglier than the 2016 election cycle.
This issuance from the APA is a foundation for how psychology – our Lords of the new church – will define what is acceptably ‘male’ and what is not. Furthermore it defines what aspects of masculinity is officially hazardous based on social constructionism and science denial.
Going forward I think Red Pill aware men will have to view mainstream psychology with even more suspicion than we do already. My Red Man Group colleague, Rian Stone, has mentioned that this equivalent of a “Papal Bull” from the APA represents a call to action for the Red Pill community and the manosphere in general to help men understand that conventional, “traditional” masculinity is not a disorder.
The Red Pill saves lives. I can only see this standardization as a net negative for men who are already five times more likely than women to take their own lives. Men seeking psychological help will only find their problems compounded by psychologists trained to believe masculinity is inherently toxic. And as a result we need to be prepared to help our Blue Pill brothers unplug and show them their inherent worth as conventionally masculine men.
Palma ” If you’re telling me those things convert your butt ugly face into something Mrs. B can routinely get jiggly with then my battin average has just gotta increase 😂” Lmao. Most of the year I sport a close beard, sometimes I’ll shave it all off. My company frowns on facial hair, but it’s been 2 decades with a mustache, goatee, fu-man-chu, and a full on beard, and I’m still here. The Mrs. ” says ” she isn’t a fan of beards because it irritates her skin, but she’s always stroking my face when we aren’t in bed. When… Read more »
A couple notes. Rugby had posted a YouTube upstream in which Shawn T. Smith discussed the APA guidelines from a red pill psychologist perspective. It was good. You guys know I read a lot of books. A hell of a lot. It’s one of my favorite pastimes. Things are going great with my so called red pill life. I figured a lot of shit out (hence less ‘pressure of speech’ here. I need less, but always seek more.) I hang out offline with in a real life with red pill buddies, both virtually and in real life. I did a… Read more »
Some men don’t have the experience of what a Testosterone level of 1000 can do for a beard.
” Some men don’t have the experience of what a Testosterone level of 1000 can do for a beard.”
… or for shoulder and back hair. Lol.
@blax Haircare is one of the 4 pillars of looksmaxing. The other three being: Fitness, Fashion and Grooming. I know you care about the above 4 as well (inb4 “I DO IT FOR MYSELF”!!!! yeah and chicks spend a great deal of time putting on makeup and dressing hot, just for themselves), so you acting like a chick too, b. Your daughter’s boyfriend is smart to max out his looks (but I thought you said your daughter wasn’t attracted to pretty boys lol) because like I said before: looks get your foot in the door, game converts that foot in… Read more »
If your dog is so ugly you need to shave its ass and train it to walk backwards,be sure and use a Gillette razor.
Blaximus
In my city it’s damn near impossible to get into a barber shop and get a quick cut. The shops are all packed 24/7 with young guys getting amazingly intricate haircuts every 3-4 days ( evidently ).
j
@blax Haircare is one of the 4 pillars of looksmaxing. The other three being: Fitness, Fashion and Grooming.
Paging John Calhoun. Paging John B. Calhoun…
For slayers only:
https://onpointfresh.com/best-mens-hairstyles/
https://www.fashionbeans.com/article/mens-hair-trends-2018/
Where I come from men dress up in lumberjack shirts and beards because — they’re lumberjacks, not mice.
Not that they particularly want to be lumberjacks either, but the alternative is cowhand, which isn’t so romantic as it might sound, particularly if the cows are black and whites. A lot less shit to shovel in lumberjacking and the trees don’t demand being cut down at 3 in the morning.
J My daughter doesn’t like pretty boys, as in ones that try hard and look gay in the process. Her bf is working out hard over the years, and is finally turning into a beast, but he does it for soccer. The haircut thing is because he worships Ronaldo. No carefully manicured stubble. As far as myself, I ” care ” about looks insofar as I will not allow myself to start wolfing. I will do whatever I have to to keep my skin clear, because even now I am prone to the occasional breakout. But I’ve never really cared… Read more »
…. my eyebrows keep turning into antennae.
My doppelganger before he ” cared ” –
And after he started ” caring ” how he looked.
ain’t nobody got time for all that.
MacKenzie earned every penny she’s going to get, because she not only agreed to go to Seattle, but drove the car and even did some of the early bookkeeping when Jeff was working out of the garage:
https://www.wired.com/story/mackenzie-bezos-amazon-lone-genius-myth/
And 42,000 comments now. They’re giving it the Battlefield V trailer treatment. Comments and down votes being periodically purged by tens of thousands.
” Some men don’t have the experience of what a Testosterone level of 1000 can do for a beard.”
… or for shoulder and back hair. Lol.
Damn! You’ve been peeking again!
” . . . shows men intervening to stop fights between boys . . .”
The giggling by both boys would tend to support the idea that the “fight” is play wrestling and that calling it a fight is intended to imply that the giggling sort of play wrestling being engaged in is toxic because it’s something boys do, but girls don’t.
But hey, what do I know? I only have the lived experience of a boy.
The director:
http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/offlinehbpl.hbpl.co.uk/news/OMC/KimGehrig-20160308043148935.png
https://kimgehrig.com/
“Comments and down votes being periodically purged by tens of thousands.”
The vision of that voiceless dog barking and running the perimeter fence is clearer now.
Here’s the P@G lineup, with a Vichy male shaving right there. Vicks VapoRub is the only true essential — the medicinal version of WD40
https://us.pg.com/brands/
20,000 comments on Breitbart already — that’s a lot for any story that doesn’t involve Hillary falling down
” . . . men are just re posting and calling them out on it.” They’ve already had practice from the Battlefield V trailer release. For people who are unfamiliar with that, Battlefield V was a promised realistic WWII game that been looked forward to for years by Battlefield fans. This was the first trailer: It was not well received. When the game released there were no differently abled Scottish lassie cyborg commandos wearing Braveheart makeup in it, but a featured scenario was the real event commando action against the German heavy water facility in Norway, one of the great… Read more »
“For people who are unfamiliar with that, Battlefield V was a promised realistic WWII game that been looked forward to for years by Battlefield fan” I don’t think it was heavily looked forward, since WW2 first person shooters are common, but the previous effort from Dice (the game studio responsible) was BF1, a well receeved and very good WW1 shooter where the SJW elements were restrained. The success of BF1 apparently emboldened Dice to go Full SJW with the sequel game. Dice, and its parent company EA, apparently had so many left leaning employees that this lead to an echo… Read more »
Jeremy is on it:
” . . . Dice to go Full SJW with the sequel game.”
A game so woke that not even actual NAZIs were allowed to wear swastikas.
Gillette gets the APA’s seal of non-toxic approval. Corporations used to do warm-and-fuzzy stuff like raise cancer awareness. Now men are the cancer.
Also note how the Guardian story Palma put up claims the “backlash” to the ad is just from right-wing nutjobs, not a broad range of rank-and-file men
” . . . “backlash” to the ad is just from right-wing nutjobs . . .”
Left wing, neo-second wave feminist believer in toxic masculinity Tim Pool reacts:
The director:
That photo answers all the rest of my questions by itself.
@ Blaximus
Some of us remember the story of those boys your daughter brought along one time that were afraid of –
Firearms
Boats
Muscle cars
(Possibly their own shadows)
and are glad to see your influence taking hold with her preferences in men.
Gillette was bought out by by Proctor & Gamble in 2005. Gillette owns Braun and Oral-B
It’s getting harder to effectively boycott these conglomerates these days. perhaps some other strategy like meme’ing their products to hell would be more fun… I’m sure some creative people out there can think of some stingers
Stand outside P&G headquarters, smoking cigars, scratching ourselves and ogling female employees as they emerge from the lobby. Maybe fire up some Webers and sear large bloody hunks of animal flesh. You guys with little boys can bring them along and let ’em fight
Lost Patrol Thank you sir. Even before I was a father, I took the idea of fathering very seriously. Still, I was initially petrified my first time, and are to that my oldest daughter was born prematurely and weighed in around 1.5 -2 pounds, and this was before the technology we have today to deal with preemies. She stayed in the hospital for 2 months because she had to weigh a minimum of 5 pounds before they would release her. I showed up daily and asked the nurses to take her out of the incubator so I could hold her… Read more »
… Pua doesn’t teach these things.
Re: the Gillette commercial/controversy, I don’t get it. I was a dozen YouTube posts and whatnot, and I watched about half of the commercial. I just can’t muster up a card about an ad, or anything an ad has to say. Media drives a lot of dumb shit in search of the next target audience, but a thicker skin doesn’t allow some company’s bullshit to matter. I’ve heard forever people pushing back against protests or boycotting companies. Right, wrong, doesn’t matter. So this Gillette shit misses me completely. The problem is that people are way to media and social media… Read more »
Thought you would enjoy some validation. Gillette to spend $1M on an ad campaign to combat toxic masculinity.
https://www.msn.com/en-us/lifestyle/video/gillette-calls-out-toxic-masculinity-in-ad-pledges-money-to-help-men-become-role-models/vi-BBSfgNH
The only template I had was the men in my family, especially the ones with double digit kid counts, and my own father who always talked to me and took interest in what I was up to. Good for you. Really, I’m not envious and I’m happy for you. My templates were rather poorer. My step-grandfather took an interest in me, and was very masculine, but he was it as far as my male “relations” are concerned. Uncles were hundreds of miles away, except a step-uncle who was a wheel whom I saw during holidays, and he wasn’t warm like… Read more »
“Re: the Gillette commercial/controversy, I don’t get it.” It’s Monday so you could be trolling. The main trouble with the gillette ad isn’t to do with men and thick skin or thin skin,men can take the heat. The issue is the boys your daughters will marry are saturated with this ad propaganda from an early age and can never thats right NEVER recover from the bs lodged between their ears. Even if you can get them to lead they are a leader with no fn clue. Not to mention the girls that are saturated with the same bs. You would… Read more »
Gillette ad toxic to boys and men. I sold half of my P&G stock first thing this morning. Did the same to Google after the Damore affair. Just symbolic acts.
Real acts are the bottom up approach, with myself, son, grandsons, friends, etc. And actively calling out (kindly but firmly) anyone who spouts this kind of crap when I’m in the room.
Boulder Morning bro, and it’s Tuesday😁 It’s precisely because I’m 57 and pretty red pill that I do recognize the avalanche. Recognized it in one form or another all of my life. This is only the latest incarnation. I usually shut out the noise so I can concentrate on keeping my life ( and by extension my family) on the course I set. Over the next few months, this will die down and fade away. And nothing at all will change besides a bit to Gillette. Those young men you speak of? They will still be as lost. That’s the… Read more »
So Gillette and the apa are the flavor of the moment until the next attack. Men don’t get the importance of a solid offense as well as a strong defense.
Truth. I remember the right saying that you could have their guns when you took them from their cold, dead fingers. Pathetic. My saying is that I will take your guns from your cold, dead leftist fingers.
…. And yet for all of the dramatic talk, no guns were taken.
Hmmmm.
NRA hits hard.
https://www.thesun.co.uk/news/5341098/men-who-identify-as-women-are-invited-for-cervical-smear-without-a-cervix/
The blueprint.
The BATFuckers were given extraordinary powers to mess with gun dealers, like busting into their homes at 2 a.m. to check their registry papers. Gun manufacturers (except Ruger) were prohibited from making “assault rifles.” (Ruger paid off the right people.)
It was ultimately about squeeze and payoffs. Still is.
https://www.americanthinker.com/articles/2018/12/gun_confiscation_begins_in_new_jersey.html
This breaking story seems to be on topic: https://www.foxnews.com/lifestyle/gillettes-we-believe-ad-toxic-masculinity-draws-mixed-response-sends-upset-customers-to-seek-other-brands
@ Blaximus I had nothing so serious as you did with your first child, but I know that sinking feeling because when the first was born there was some concern right away from the medical personnel. When extra people began to show up in the delivery room I was seriously flapping on the inside. He turned out to be OK but that will show you what you’re ‘not’ made of real fast. Like you, I had some good men around me growing up too, the kind that taught you to do things, made you toe the line and that you… Read more »
Blax just checking,at least you know what day it is.
What would you say if all the negative comments are the pushback? What kind of push back do you want,a race war?
What if the dumb c produced an ad where white men were correcting black men? To man up and marry those single mothers get a job etc.?
Zappa in 1985 predicts the future in the first couple of seconds:
@Blax: I stopped using super duper expensive Gillette crap (at the time I stopped it was still Mach 3) a while ago, swapped to some white-brand equivalent, and more recently my dad was in a nostalgia mood and showed me some safety razors similar to yours. I was super happy to see that stuff so he just gave me one. I buy the disposable blades super cheap. The latest batch I ordered in Aliexpress from China (that ties back to another concept that was running in the thread), 10 blades for less than a buck. They had bigger batches at… Read more »
@kfg Brit National Health Service is only inviting male trannies in for their cervical exam. They neglect to invite female trannies in for breast exams, so women most affected! as usual. The article doesn’t even mention things like PSA tests for male trannies. Some people I know in the medical-helping world are having to work around clunkiness of this sort. Not just in the ER, but in various branches of physical / occupational therapy. Because all of civilization has to be rotated 190 degrees to cater to the feewings of a tiny minority of people who have a mental disorder…… Read more »
Rollo, this blog posting has been very timely. I had opportunity to past links to it several times in comment sections on social media in response to that ridiculous Gillete ad brown-nosing the feminine imperative. It’s sad to see the number of men that can’t see the matrix in front of them.
Palma
I’m struggling to see how PG stock can be up, I really am.
Perhaps everyone except men that buy razors are in denial?
A lot of stock trading now is by institutions who care about ROI but are willing to support virtue-signaling as well. Of that institutional trading a significant percentage is automated, it’s done by pattern-recognizing AI bots.
Boulder ” What would you say if all the negative comments are the pushback? What kind of push back do you want,a race war?” I don’t want any kind of war, unless somebody wants a fight. Negative comments are the new way that people express themselves in the digital age. It’s also why serious things don’t really get done now. Negative comments, Likes on Cat videos, pretty much the same thing. No skin in the game evident, just some anonymous people expressing displeasure. The upside is that individual entitiesreact to the negative, but that doesn’t solve the growing problem –… Read more »
“. . . pattern-recognizing AI bots.”
https://myinnerengineering.com/2019/01/05/ai-cheats-its-human-creators/
@Palma About 7,800,000 shares of PG traded today, looks to be an average day. Most of the human traders had no idea about the advert, few of them would care. PG may drop a couple of bucks in the next 3 to 5 trading days, then likely it will climb higher. At least that’s what this chart suggests. https://finviz.com/quote.ashx?t=pg&ty=c&ta=1&p=d Boycotts may have worked in the 19th century in a smaller and more local / national economy. The reverse (buycott) worked for supporters of Chick Fil Ay (US fast food company) a year or two back. Pushing back against junk like… Read more »
Palma At some point the financial resources of normal decent men need removing from these wankers. I hope that this is a tipping point and I’m doing my bit. All good ideas. I don’t even think stereotyping on gender (or anything else) in advertising is even legal now. The legality depends on Who is doing the stereotyping to Whom. This is a reference to a speech by Lenin, but the concept of Who? Whom? holds up today. Perhaps we should do a go fund me to sue them? Deep pockets required. Might be interesting to see what a crowdsourced “GoFundMe”… Read more »
“I don’t want any kind of war, unless somebody wants a fight.”
They don’t want a fight, they just want to beat you to a bloody pulp with a baseball bat.
I am not employing any sort of metaphor or hyperbole.
” . . . some huge male oriented company ( say…MLB for instance ) . . .”
https://ww5.komen.org/Major-League-Baseball/
What if there are no large, male oriented companies?
http://www.dumpaday.com/wp-content/uploads/2012/08/tide-laundry-soap-funny-pictures.jpg
Y’all do realize that Gillette is following to a T the old Oscar Wilde rule? “The only thing worse than being talked about is NOT to be talked about.” They say outright: they have budgeted all of this negative feedback into their campaign and gamed it out. As far as they care, it still spreads the brand message, which ultimately drives sales. So stop talking about it. It’s like back in the halcyon 60s when the fundies who got upset with the Beatles after John Lennon wisecracked the Beatles were bigger than Jesus – they burned/smashed all their Bealtes LPs.… Read more »
“What if there are no large, male oriented companies?” Lol, but there are and they make billions out of the pockets of men, and from the sweat and blood of men. A little accountability? It’s not very popular in the sphere ( which is ironic ) but this is what was attempting to get off the ground with the NFL protests ( I know, I know, the sphere hated that…protest and all that stuff…against policy enforcers who just happen to be killing you …lol ). But there wasn’t enough support from players collectively. And instead of looking at The Issue… Read more »
” It’s like back in the halcyon 60s when the fundies who got upset with the Beatles after John Lennon wisecracked the Beatles were bigger than Jesus – they burned/smashed all their Bealtes LPs.
They had to buy them to burn them. (Eric Idle did this joke in his Beatles spoof, The Rutles).”
Lol, and I’ve listened to the Beatles since I was a wee lad. I heard about the ” controversy “, but I couldn’t muster 1 care.
” . . . they make billions out of the pockets of men . . .”
. . . and give it to the Susan G. Komen Foundation, PoundMeToo and men’s reeducation camps.
What it says on the tin does not necessarily represent what is inside with any high degree of fidelity. Don’t look at what they say, look at what they do. An organization that raises funds for anti-male feminist initiatives is a feminist fund raising organization.
The family courts are not “male oriented” no matter how many billions they squeeze out of men.
Fred Flange with Jade Rabbit on Farside
Y’all do realize that Gillette is following to a T the old Oscar Wilde rule?
Could be. Or it could be they are following the lead of Facebook, Twitter, Google, the APA, etc. in hating masculinity. Openly. In your face. Just because they can.
The social dynamics aren’t the same now as in the 60’s, they are not even close.
” The family courts are not “male oriented” no matter how many billions they squeeze out of men.”
And it’s men that do the squeezing.
Just say’in.
http://pics.imcdb.org/0ge30/301975-vlcsnap-2011-05-01-20h17m32s137_1.jpg
Let’s talk about Pintos.
“And it’s men that do the squeezing.”
Q.E.D.
Palma They might work in the medium term but calling out your entire customer base as assholes that need to man up is different territory. Are they doing only that? Or are they also reinforcing the lessons that men under 30 have been taught since they were 6 years old? Example: how many girls do you see in their 20’s who are frustrated because men in their age group aren’t attractive to them, won’t even bust a move, etc.? Is the hunger of women for masculinity real or fake? If it is real, what happened to men in the last… Read more »
2 Timothy 3 Worldwide English (New Testament) (WE) 3 Be sure of this. In the last days hard times will come. 2 People will love themselves. They will love money. They will talk about themselves and be proud. They will say wrong things about people. They will not obey their parents. They will not be thankful. They will not keep anything holy. 3 They will have no love. They will not agree with anybody. They will tell lies about people. They will have no self-control. They will beat people. They will not love anything that is good. 4 They cannot… Read more »
“5 They act as if they worshipped God, yet they do not let God’s power work in their lives. Keep away from people like that.”
Q.E.D.
Palma
Charts are charts and people are people
I’m just pointing out that it’s pointless to expect 1 day of protest over an advert to affect the stock price of a large company like PG. Most of the traders don’t know of the advert, most wouldn’t care anyway. If there is any effect at all it won’t be visible in the equity price for months.
I do not have Gillette’s sales figures but it is likely that most of their stuff is bought by women. So it won’t be enough for men to say “No mas!” personally, they must instruct women under their authority to buy Schick or some other alternative to Gillette.
That might be an exercise in Frame for some men, making a twofer.
From the Frank Zappa interview KFG posted;
“That is the chrome plated megaphone of destiny – What you don’t know – can hurt you”
Spitting some red pill truths back in the day.
Was he saying there is no gold plated pussy…..
very cool interview
Blax
I’m so color blind like most white men my age,I didn’t even notice that all the perps are white and all the good guys correcting them are black in that commercial. The woman that produced this planned it that way,as if she want’s to start a race war between men and keep them separated.
There is only one “bad” black man,he didn’t shave,he is obese,he eats meat and thinks boys will be boys.
This type of campaign is no big deal just another part of the normalization process of civil war.
which is why men must get out of ” follower ” mode. Nothing really gets resolved in that mode, and shit usually has to explode instead of being rationally resolved. It was mentioned here earlier, about a ” solution ” of sorts being an ar-15. That’s a failure. That’s frustration driven to the maximum by an inability to calm the mind, stop fucking joining and following, and think reasonably and clearly. I still haven’t watched that entire Gillette commercial because I cannot summon enough care. 99% of what is put out for consumption is basically garbage in some form or… Read more »
There’s a whole lot of Frank going on, but again, relevant from the start:
Damn Bro,it seems as if it’s only racist if its against people of color and PUA is only bad after I have daughters to protect.
pua?? everything is about power, or at a bare minimum, the perception of power. Feminist were basically just pissing in the wind until the legal system started granting them power through the state. Didn’t matter if they were ” right ” or not, everybody would be subject. It’s like a guy robs a bank and the cops arrest everyone in the city. Ideas, personal feelings and all that shit is only pertinent when they become acted upon in some fashion, with state backing. Law fueled by feelings. Men are so confused ( not the first time in recorded history btw… Read more »
“The Gillette thing, it’s not important no matter how much guys think it is. It is a symptom. Something much larger is the problem. Something that’s being ignored. Something that makes men feel helpless. Something that makes you get kicked when you are down. There will be no pity. As I’ve said, tune in again in March and see how many guys are talking about Gillette. Somebody else will get #MeToo’d between now and then, and it will be a hot topic for 30 days or so, until the next thing happens.” It will be something else tomorrow,it is always… Read more »
Opportunist
https://twitter.com/BawdyBarber/status/1084917757328674816
Yeah, the masthead keeps on evolving; at least with a furry woodland creature it doesn’t look like The New Yorker or Harper’s anymore. Anyway, of course this PG ad is just more background noise for older guys and people with lives. But it is a clear and present symptom — of how tomorrow’s men will have to somehow make their way in companies, industries and disciplines that are falling like dominoes to female control. They are like the mob coming around for their cut, or demanding the current owner sell out at a loss. Meanwhile, — PG stock won’t be… Read more »
“Meanwhile,
— PG stock won’t be hurt
— Revenue won’t be hurt by blowback against one product”
https://twitter.com/0re0_YT/status/1085328496535261184
“Something that makes you get kicked when you are down. There will be no pity.” The thing that makes you get kicked when you are down is being seen as the enemy,that simple. If you let enemy up and show mercy he will exact revenge. I was working a party and allowed a drunk,he seemed harmless. The trouble was he was married to a Puerto Rican hottie and some of the guests were Chicano gangsters. The drunk white guy was leaning on the bar when in walks this latino with a trench coat and his hand in the lapel like… Read more »
Then there is the thing that kicks you when your down that has mercy, not pity it is controlled brutality for the sake of a lesson in power. This is the old soft shoe,the working over with black jacks or socks full of quarters. A measured amount of pain (usually black and blue from head to toe) that will never be forgotten. This is rational the other is instinctual. The Feminist brutality is irrational yet not instinctual it is something else of a lets you and him fight instigation without rhyme or reason. A type of instant gratification similar to… Read more »
— PG stock won’t be hurt
— Revenue won’t be hurt by blowback against one product”
If revenue won’t be impacted by one product, what’s the point in advertising?
Company just wanted to throw money out the window?
Bear in mind that the entire Fortune 500 (minus a few exceptions) is in bed with the socialists and feminists (I repeat myself). Small- and medium-sized companies much less so because the agitators haven’t targeted them.
New York Times article yesterday about how to feminize boys more in school and make them learn like girls…(oops sorry, what it actually says is that the well known achievement gap between girls and boys where girls outperform boys in school, starts much later if you look at Asian Americans only, so – in essence – all boys need to be taught and treated like Asian American boys) https://www.nytimes.com/2019/01/15/upshot/the-gender-achievement-gap-starts-later-for-asian-american-students.html To avoid this comment jus t being a complaint about the state of the world, let me ask, how do we even know what “teaching boys like boys” is anymore? Where… Read more »
Family of five here, all shavers. Used Gillette up until now…but no more.
Sent our college aged son a new Merkur razor yesterday.
I had a lot of brand loyalty I didn’t even know I had. I’d always bought Gillette kind of by default…the much superior razor is actually cheaper longterm.
“Well correct me if I’m wrong but none these companies have launched an attack on their entire customer base for one of their specific products.” What if; the hipster neckbeard and stubble is catching on so well that sales are having a steady decline. New business plan = close out razor division. Rather than throw away all that capital investment lets hire a feminist add company to write a real stinker. Then throw in the towel and file an insurance claim on negative add losses for the whole thing. Sue everybody and their brother, sell whats left and come out… Read more »
“Where are the people who actually have had experience of how to teach boys the right way and how do we teach our sons the “right way”, if even the fathers don’t know how any more?”
Teaching boys is too easy, they have a natural penetrating curiosity. The main trouble is the system in place is teaching them the wrong things they are reading the wrong books.
Instead of a constant beat down boys need a sense of adventure with this they can learn anything.
https://www.forbes.com/companies/gillette/#142d138c10a0
“The Gillette product line of razors and personal care products became part of Procter & Gamble when P&G bought the company in 2005. Razors are one of the most profitable businesses for P&G.”
Merkurs are great, heavier like old school shavers, indestructible, and they look good. Nice to have some chrome instead of plastic.
Yeah, over time safety blades are much cheaper if you buy in bulk from Amazon or anywhere online.
Plus, you can go all out and get a nice leather or suede shave kit/bag and never really have to use a disposable again.
“But online sellers like Dollar Shave Club have dinged Gillette in the U.S. Market share is down six straight years and was 54% in 2016 versus 70% in 2010, per Euromonitor. Sales dropped a further 3% in 2017.”
6.5 b Is a lot of market to throw away.
After that Gillette advert, next column will called be Destroy the Man 2019 – Second Quarter
Culum When I was in elementary school, we still had corporal punishment. If you were just totally off the chain, you could find yourself getting 5 swats from ” the paddle ” meaded out by the male phys ed teacher. Mine was Mr Parrish, an ex navy man who survived pearl harbor. The school had a ” no fight ” policy and a 3 day suspension if you engaged in fisticuffs, but if you wanted to avoid the suspension, the principal Mr Fox, would take the offenders to his office, out 8 ounce boxing gloves on you, and give you… Read more »
Blax
Agree on everything about school,I had the same experiences.
The beatdown I am referring to isn’t the physical discipline,this as you say is gone, what I’m saying is the mental beat down has a deep psychological effect.
If you tell a boy his father is bad this destroys part of his internal sense of self in a negative way. If men are always the brunt of jokes this effects him,the list goes on.
Lol, it you tell my daughters that their father is ‘ bad ‘ they’ll tell you to eat shit.😁
This is a big part of the cure, for a young man to do an honest inventory of his beliefs on his own male origins or ancestors. Then look for the good in it all and find understanding for the decisions and actions of the bloodline of men that came before him. He has to learn to see the positive side of this masculinity or be forever lost.
“Lol, it you tell my daughters that their father is ‘ bad ‘ they’ll tell you to eat shit.”
This is good, now try to understand the same thing for the divorced man that is constantly derided. “he doesn’t love you. he’s going to be late to pick you up. He’s iresponsible. he’s a cheater. He’s a drunk. he beat you when you were to young to remember.”
This screws both the boys and girls with daddy issues and internal negatives of not being lovable.
I think worst of all is when a boy comes of age in this negative environment for men. They tell him he’s big enough to start acting like a man ,and all he’s ever heard about men is negative. Odds are he won’t know how to act ,break his promise keepers promises one by one and feel guilty for it all.
When my youngest was born, I was in the delivery room right behind the doc for the birth. I cut the core and informed my sweating wife ” she’s mine now.. “. I held her before my wife did. Not even my wife can tell her anything about me that goes against what she has witnessed from birth. The first 5 years are crucial, but so are the first few hours and the 9 months prior. Your kids can hear your voice inside the womb. Both my wife’s used to complain about the baby kicking when I spoke. They hear… Read more »
There’s a lot of mocking in response to Gillette’s misandry.
https://twitter.com/JoeyPetri/status/1084878232388808704/photo/1
Memes are one way to push back, to “punch upward”.
By the way, Gillette is confirming Dalrock’s Law:
“Men are evil and need to solve all of women’s problems for them.”