misandry

Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

What Lies Beneath

Stop, wait, don’t click the play button just yet. You need to know a few things first before the rage you’re about to feel clouds your judgement about my intentions for linking today’s video lesson in evolved psychological prompts in gender dynamics. First disclaimer; this is expressly NOT an attempt to agitate any anxieties about misandry, nor is it an attempt to wantonly illustrate what I’m fairly certain is an already obvious double standard for most readers here. Second disclaimer: this isn’t about ‘women are bad, men are good’. Please spare us all the historical analysis  of the evil patriarchy and how bad womyn had it under their male oppression in response to this impromptu study.

OK, click play and watch. It’s short.

My point in linking today’s video (h/t to bodybuilding.com forum) is to really come to terms with the evolved psychology and the socialization that stems from it in this. My point isn’t to start some movement to acknowledge violence against men by women, but rather to illustrate the latent reasons why it’s not addressed in the first place.

One of the foundations of the egalitarian equalism mindset is that traditional gender is a socialized set of behaviors leading to a gender identity. Equalism is based on discarding any preconceptions about innate gender identity, which is one of the primary reasons it’s proponents screech so vehemently against the ideas put forth in evo-psychology. There can be little or no room for questioning an equalist perspective in terms of the very obvious biochemical, biomechanical and ‘hard-coded’ psychology and manifest behavior of these for an equalist approach to push us towards utopia.

But science and equalism are always shocked to come home early and find Mother Nature fucking the mailman. This experiment is an excellent example of this. In the equalist’s nirvana (also see ‘girl-world’) men and women in equal measure should feel equally compelled come to both the woman’s and the poor Omega male’s defense – sadly this isn’t the case. What we’re observing here, while socially uncomfortable, is really an illustration of Darwinian principles and the evolved psychology that manifest from hundreds of thousands of years of socialization. Protect the female, leave the male to his own devices. Women are the protected sex not because of social sensibilities, but because that’s what we’re psychologically hard-wired to do.

There are intrinsic behaviors we have a natural propensity for that no one ever had to teach us. The reason a baby’s cry is so annoying to us is because we’ve evolved sensitivities to it to ensure the baby’s, and, by extension, our own species’ survival. This female protectionist dynamic is one of these intrinsic sensitivities. From either a rational or a moral perspective the social incongruities and seeming injustices of how these evolved manifestations play out are irrelevant – they are still motivated by the same evolved prompts that benefitted our species in the past. Women and children first isn’t a social dictate, it’s an evolved doctrine of survival.

Boys Don’t Cry

First example: have a read and listen to audio from The Rush here. Even when the circumstances publicly, empirically, prove a woman’s duplicity, our first primal impulse is to console a crying woman. A weeping woman intrinsically engenders prompts for protectionism. This is why crying is a default behavior for women, and one that takes a mental effort for them to prevent. Even when we listen to this we have to struggle to keep this woman’s behaviors in perspective in light of her emotional response and the effect it has on our own emotional state. Not so for a man; in fact publicly humiliating men is a sport in today’s media, why? Because we lack that visceral affinity for the masculine. A man crying will never prompt protectionistic instincts – in fact quite the opposite. We have to make a mental effort against our initial, natural, impulses to objectively come to any kind of feelings of sympathy with men, or to deal judiciously with women. In other words, it takes practice to think and feel in counterintuitive ways.

War Brides

War Brides was a seminal post for me in that it brought to light the primal undercurrent of women’s survival instincts and the legacy behaviors that have been socially accounted for in our current society. Rational reader Jim left me a poignant response in the Mrs. Hyde essay that further proved a point.

two books by John Costello; ‘Virtue Under Fire’ and ‘Love, Sex, and War’ in which all too much of the above female psychology manifested itself;

“Of the 5.3 million British infants delivered between 1939 and 1945, over a third were illegitimate – and this wartime phenomenon was not confined to any one section of society. The babies that were born out-of-wedlock belonged to every age group of mother, concluded one social researcher:

Some were adolescent girls who had drifted away from homes which offered neither guidance nor warmth and security. Still others were women with husbands on war service, who had been unable to bear the loneliness of separation. There were decent and serious, superficial and flighty, irresponsible and incorrigible girls among them. There were some who had formed serious attachments and hoped to marry. There were others who had a single lapse, often under the influence of drink. There were, too, the ‘good-time girls’ who thrived on the presence of well-paid servicemen from overseas, and semi-prostitutes with little moral restraint. But for the war many of these girls, whatever their type, would never have had illegitimate children. (pp. 276-277)”

and;

“Neither British nor American statistics, which indicate that wartime promiscuity reached its peak in the final stages of the war, take account of the number of irregularly conceived pregnancies that were terminated illegally. Abortionists appear to have been in great demand during the war. One official British estimate suggests that one in five of all pregnancies was ended in this way, and the equivalent rate for the United States indicates that the total number of abortions for the war years could well have been over a million.

These projections are at best merely a hypothetical barometer of World War II’s tremendous stimulus to extra-marital sexual activity. The highest recorded rate of illegitimate births was not among teenage girls, as might have been expected. Both British and American records indicate that women between twenty and thirty gave birth to nearly double the number of pre-war illegitimate children. Since it appears that the more mature women were the ones most encouraged by the relaxed morals of wartime to ‘enjoy’ themselves, it may be surmised that considerations of fidelity were no great restraint on the urge of the older married woman to participate in the general rise in wartime sexual promiscuity. (pp. 277-278)”

Nor, did this behavior stop with the end of WWII, it was merely rationalized, codified, and approved by society by feminism and their Vichy males.

So much for the Greatest Generation. Here we have some very damning statistics about an otherwise romanticized generation. Again, the scope of this essay isn’t to condemn women’s duplicity, but rather to see the method behind it. Socially we can make workarounds that will turn all of these stats into virtues, but underneath all that is the fact that women will do whatever their hard-coded psychologies necessitate to ensure their survival. Hypergamy is a selected-for survival mechanism.

Survival in the Pack

In the manosphere a lot has been made in comparison about an alpha / beta dynamic in human behavior, but I think in focusing on similarities in primate social structures we neglect to see the pack mentality that is also prevalent in human nature. One of my passions is reconditioning retired racing Greyhounds. There is a peculiarity of this otherwise gentle breed in that they are prone to viciously kill other Greys who display behavioral cues that imply weakness, pain or disability. When an injured Grey yelps or cries from pain on the race track (or in a group setting) it’s not usually the broken leg that kills the dog, it’s the other 7 dogs piling on to tear it apart. This behavior takes a lot of people by surprise because it’s entirely incongruent with the nature of one of the most passive breeds of dog, but in their primal past a yelping dog could give the pack away to prey or otherwise endanger the collective. That yelping became the trigger cue for killing that member of the pack. It may have been a species survival trait in the evolutionary past, but now it’s a liability for the animal.

As social animals, humans are also subject to legacy behaviors from our own evolutionary past. In a normal social context it’s curious in that most men (and women) would willingly cooperate to achieve a common goal. Men will come to the aid of one another when one is attacked. However when a man is beaten or berated by a woman, the behavior is the opposite. That particular prompt does not engender an impulse to come to the man’s defense. In fact there’s almost a revulsion to the act. Why? Perhaps it’s a legacy survival instinct that allows for that member of the pack to be ‘weeded’ from the whole?