Half Plus Seven


Last week Dalrock plumbed the dangerous waters of the Eat, Pray, Love feminine social convention for the geriatric crowd in Grannies Gone Wild! It’s an entertaining piece to be sure. If you believe(ed) in the Soul Mate Myth as some article of your personal faith or your internalized  blue pill conditioning, you’re in for a cold bucket of reality when you read the dating escapades of these Golden Girls once their lifetime soulmates husbands die and the Buffers of online dating and social networking are introduced to them by women of the Pepsi generation.

You see gentlemen, hypergamy trumps the soulmate myth, even for the 68 year old sweetheart you met in high school all those years ago. Sort of puts the Myth of the Lonely Old Man into perspective too.

Anyone with some red pill awareness isn’t shocked by this. The Feminine Imperative and the rigors of hypergamy are always a reality men will have to deal with, and even old age wont diminish the drive for optimization. What does change however is the means by which the Feminine Imperative will fluidly adapt the social conventions it embeds into our  social awareness in order to perpetuate itself. Collectively convincing 70+ year old widows and divorcées that ‘they still got it’ is just a new inroad for an old feminine social convention meant to reach the elderly demographic. It’s almost a future reassurance for the 40+ demographic unable or unwilling to live out the ‘Stella Got Her Groove Back’ script. The message is “Don’t worry, if you can’t get your groove back re-optimize hypergamy at 40, 70 looks pretty good too.

With the exception of ‘mature’ porn (not to be confused with MILF porn), the idea of women aged well past their post-Wall expiration date “exploring their options” might seem dubious,..until you read about the rise in sexually transmitted diseases amongst seniors.

Social Convention Fluidity

I’ve written more than a few articles outlining Feminine Social Conventions, but Dalrock’s piece highlighted the adaptability with which the Feminine Imperative will change those conventions to suit its specific purpose. There are many examples of this, but in this particular instance what we’re seeing here is a reinvention of a similarly useful feminine social convention – that is the Half Plus Seven trope made popular by teenage girls and aging spinsters concerned with their competitive edge in the SMP with the younger women men naturally find more sexually arousing. The Urban Dictionary spells this convention out for us:

“Half, plus seven” is the age-old dating rule for dudes. It justifies the dating of younger women, within reason. The formula begins with each dude’s age (for example, 22). That age is halved (22/2 =11), and 7 is tacked on to the divided result. Therefore, a 22 year old male may legitimately date an 18 year old female, a 25 male may date a female of 19.5, and a 30 male may date a female of 22. While there is no technical ceiling on this social anthropological formula, there is a point at which common sense takes over, and it just becomes disgusting. For instance, this formula should not be used to justify a 60 year old man dating a 37 year old female.
Half plus seven examples:

Guy’s age: 20. Formula: (20/2)+7 = Minimum acceptable age of female: 17.

Guy’s age: 25. Formula: (25/2)+7 = Minimum acceptable age of female: 19.5

As with the most useful of feminine social conventions, the feminine imperative assimilates the ‘insensitive brinksmanship’ of men’s sexual strategies and repurposes them to serve feminine sexual strategies. You see while a man is 25 and his ½+7 acceptability is 19.5 this ratio adjust radically when he’s 40 and his ½+7 acceptability is 27. Forty year old never-married or divorced spinsters looking for a second shot at monogamy with their socio-economic rivals equals shriek in unison at the ½+7 rule they embraced when they were in their mid to late 20’s. Not so coincidentally this age ratio aligns almost perfectly with the optimization of male monogamy on the SMP evaluation scale.

I’ve locked horns with Aunt Giggles about the Half +7 theory on a few occasions and generally the debate ends when she agrees to the Roissy maxim that the most solid LTRs are the result of the Man being 1-2 points higher than the woman’s SMV rating, or perceptually so to her.

As an aside, it’s important to remember the Cardinal Rule of Relationships here:

In any relationship, the person with the most power is the one who needs the other the least.

When a woman perceives (legitimately or not) that your SMV is above her own, the power dynamic in the relationship is one of secure attachment. However, boost that SMV beyond 3 or 4 points and the relationship becomes one based on insecurities and fear of loss (for men and women). While dread is an important underlying element in maintaining a healthy relationship, push it too far and too overtly and you lean over into unhealthy insecurity.

As I addressed in The Mature Man, look at this from the half +7 rule, the older a man the greater the impression that he should have matured into a higher SMV than the younger woman, and thereby is perceptually of 1-2 points above her own by virtue of his experience and hopefully affluence. Principles like Amused Mastery are at their most effective when a woman perceives a man’s SMV is higher than her own.

That said, if there is any merit to Half +7 it’s more about SMV imbalance and the Cardinal Rule of Relationships than any feminine social doctrine. So when you look at my SMV graph you can also see the age differential between the points where men’s SMV would generally be 1-2 points above a woman’s (35+) and where a woman’s SMV begins to decline (27+).

Repurposing The Convention

When the age ratios of the ½+7 formula are strategically favorable to the feminine sexual strategy, the response by the feminine is one of enthusiastic embracement. Once that ratio progresses to the point it becomes a sexually strategic liability, or even the source of anxiety, the response is one of scorn and shame for men. In light of this you might think the feminine response would be complete abandonment of the ½+7 canard, but as we see, reinventing the formula from a fem-centric perspective becomes not only a source false empowerment (i.e. the Cougar fallacy), but also the motivation for the Eat, Pray, Love schema Dalrock so ably details in his writing. Thus we have 68 year old women ‘amazed’ by their sunset years desirability, inflated courtesy of technology age buffers, and a built in social convention ready to help them abstract and rationalize away any vestige of guilt they may feel about indulging themselves with (comparatively) younger men.

Hypergamy doesn’t care what age a woman is.

I should add here that any social convention that is a sexually strategic benefit for a woman, which later becomes a strategic liability, will be retrofitted to a man’s shame and repurposed to her strategic benefit under her new circumstances. Another illustration of this is the shifting acceptability of inter-gender friendships with women. Prior to locking down a suitably optimal hypergamous monogamy with a man, women will enthusiastically embrace the idea of men and women being platonic ‘friends’. Once she’s monogamous this acceptability shifts to unacceptability in favor of a cautious, measured jealousy, and again reverts back to acceptability while unengaged with a monogamous prospect. Women having male orbiters, women involved in multiple ‘friendships’ with men, is sexually advantageous to her hypergamous assessment of prospective men – however once that assessment is settled upon, inter-gender friendships (for her man) becomes a strategic liability for her.

Published by Rollo Tomassi

Author of The Rational Male and The Rational Male, Preventive Medicine

38 comments on “Half Plus Seven

  1. as always, solid gold. Particularly how women’s views of the acceptability of platonic friends changes with their relationship status. I’m a STEM guy and used to thinking in principles that are always true (mostly). It always throws me for a loop when I see something that reminds that women’s principles can turn on a dime. The publicly-expressed ones, anyway.

    I know that some women do it consciously, but do most women genuinely change their beliefs and actually forget what they thought previously?


    “Platonic friends is totally acceptable/fine/good/etc!” when single

    and “Platonic friends don’t exist, not really. Sex always gets in the way.” when in a relationship and her guy wants to hang out with another woman.

    i.e. do they consciously recognise that their deeply held beliefs change depending on their situation or do they just switch beliefs without noticing (after the subconscious processing has finished)?

  2. Completely unrelated to the article topic, the pic reminds me that I highly recommend watching all the seasons of The Girls Next Door, Hef’s reality show about life at the mansion. 1) There’s titties, so yay. But more importantly 2) You can see how Hef structures his harem, where his Primary #1 Girlfriend (Holly) has priority over the other girls and she gets perks/benefits that the other girls don’t, as well as taking on a more Girlfriend role like sleeping in his bed etc. And the other girls down the chain know that while they’re lower than the Primary girl, they’re more important than all the random girls at the mansion parties who are on like a third tier. And they accept their roles because they’re clearly laid out from the start.

    Ya, he pays them to live at the mansion and all that, but get past that part and extrapolate his system back to when he was in like his 40s. Also his non-judgemental attitudes toward sexual freedom and monogamy etc. come through in the show. And you can see how the girls interact and get along despite their heirarchy of status etc. And how they respect his rules and expectations (look hot when we go out in public, always be at my side, etc.) and how he screens for which girls have the right attitudes to be around the mansion etc.

    Fucked up as it is, I got the impression that Holly legit loved him (minus sexual attraction of course) and wanted marriage, VS the girls who are just partying at the mansion and flirting to play along. Then she finally gave up and he panicked and married that crazy bitch who ditched him lol and then got married to her again. There’s a lot to take from how that all went down as well, in terms of identity and social conditioning etc.

    There’s also a good documentary called “Hugh Hefner: Playboy, Activist, Rebel” that’s a great watch…it shows how he did a lot more than just run a nudie mag, he took stands on various rights and shit and was just all-around pretty badass.

    Anyway, ya, there’s good shit to take from his show, for players who want to have an up-front harem where the girls all know about eachother, which is what I currently prefer (though I don’t have my girls interact yet, they just know eachother exist and accept that my GF is my Primary. In the future I plan to get into having them interact and arranging 3+somes with them etc.).

  3. Student001, those aren’t beliefs, they are rationalizations, if you can even call them more than just “vocalizations”. Women do have a consistent principle: the belief in themselves.

  4. There was Psychology Today article a couple of weeks ago that talked about “Nice Guys” vs Nice Guys. The “Nice Guy” is the guy that once he is placed in the Friend Zone, he continues to have romantic hopes but accepts being “Friended” and hangs in there as Beta Orbiter.

    Once the woman “realizes”, either by the “Nice Guy” later pushing the issue, or him eventually getting fed up that his “Niceness” isn’t reciprocated, then the woman becomes “annoyed” that he wasn’t really nice after all. “He was just being nice because he wanted sex!!”.

    The actual nice guy is just nice because he is nice or at the onset he was nice and she accepted him for romantic involvement be he was nice. The nice guy, the real nice guy, and not that “Nice Guy”, gets in his box and doesn’t get out of it

    Women take the “Nice” Guy’s offerings, his examples of how nice he was, she will often manipulate the situation. She never reciprocated the treatment, usually came out ahead in the relationship.

    But she has an escape clause and can disavow being duplicitous or false in the situation by claiming a lack of awareness that the “Nice Guy” was only being “Nice” because of sexual interest and a genuine “surprise” when the true intentions of the “Nice Guy” is “known”.

    Her indignation over him being “Nice” because he wanted “Sex”, and the visceral repulsion that women feel towards men that “have the nerve to want Sex” (unless she wants it with him), trumps any claim the man would have that she knew the score and was “playing” him all along.

    When questioned about whether men and women could be friends, a woman will say “of course”.

    But then if you rephrase the question,”Can your monogamous partner be friends with a woman”

    The woman reconsiders and says “NO!”.

    So in the light of the reconsideration, you can assume that women understand the real dynamic that exists between inter-sex friendships, and certainly Grandama does, and probably delights in her female interpretation of “Playing the Field” to get that grass mowed, or whatever emotional, financial, or actual “chores” she wants done.

    So just as “Hypergamy doesn’t care how old she is” reflects that Hypergamy and Rust Never Sleep ….

    The Mark Minter Maxim never expires either and Grandpa should
    Next That Bitch
    if she even thinks of Friendzoning his old ass.

    The Latin motto of Players.

    Spiro; Ludo

    “While I still breathe, I game”

    (Ok, I made that up, and ripped it off from “Spiro, Spero”, “While I breathe, I hope” the state motto of South Carolina. But I did use Google Translate)

    So I am telling all these old bitches that need their yard mowed.

    “No ass, No grass”

  5. The half plus seven “rule” is actually pretty good as a guideline but I would never consider it a rule. Women are usually annoyed to disgusted by it, but it’s a good guideline. The same women of course who were either jealous of or WERE the girl who dated a 24 year old when she was 19.

  6. I approach the woman I want to approach. Not sure why I should give a damn what social conventions say about my age/ her age.

  7. I agree that it’s a good guideline to have but obviously isn’t a limiting factor.

    My good friend is 34 and is dating a 21 year old girl. He gets grief from people at work when they find out the ages of the two but he doesn’t get looked at strangely in the street. Looks to me as a case that jealousy (from both women and men) overpowers acceptance of something that isn’t really unnatural.

    Dating sites are filled with 30-40 year old women seeking men in their 50s. I went on a cougar hunt for a laugh a few months ago and the amount of profiles that said “no younger men” on them were in the majority.

    Put the two examples together. A 54 year old man dating a 41 year old, and my friend 34 year old friend dating a 21 year old. Who would get the most grief, despite there being the same age gap? Should there be a rule for what is socially acceptable and “right” in the “half plus seven” sense?

  8. I actually enjoy whipping out the 1/2+7 rule amongst women in my social circle who are my age (late 30’s.) It’s great to hear them screech & moan about it. My shit-eating grin tells them that it’s mostly a joke, but I always remind them that a lot of truth is said in jest.

    In fact, I love to tease women with red pill wisdom in joke form. Among my favorites:

    -women age like milk, men age like wine.
    -a key that fits into many locks is a master lock, but a lock that opens to many keys is defective.
    -the only way to really know if a woman is physically aroused is to check (i.e. fingers in vadge) because she often doesn’t even know.

    These get visceral reactions from girls. They get pissed. I laugh. Ilike it. I consider it public service. It moistens their chasms while I am entertained, and they have some potential enlightenment if they just stop & think. But that’s their deal, not mine. I just put it out there. Actually, dispensing some red pill wisdom in joking, and/or offhand ways has actually become part of my repertoire. It gets conversations started about sex, and it’s most definitely a DHV.

    No doubt this program works for me.

    My date for wednesday night is a 24 year old model who is also 2 inches taller than me. She’s actually 3 years under my 1/2+7, which is a bonus, but I’m not into her for LTR. But I am hoping to keep her around for a bit, if nothing else for some social proof when I start a new gig in a few months.

  9. I have discovered this blog a few months ago and wanted to say that I find your writing inspiring – posts like this are right on the gold and very accurately describe the feminine imperative I see in my daily life but never recognized. Hell, I didn’t even know the term before I came here.

  10. Alright, I got my “half + 7” jokes here.

    At 85 years of age, Morris married LouAnne, a lovely 25-year-old. Because her new husband was so old, LouAnne decided that on their wedding night, she and Morris should have separate bedrooms. She is concerned that her new husband may overexert himself if they spend the entire night together.

    After the wedding festivities, LouAnne prepared herself for bed, and waited for the expected “knock” on the door. Sure enough, the knock comes, the door opens, and there is her 85-year-old groom, ready for action. They unite as one. All goes well, whereupon Morris takes leave of LouAnne, and she prepares to go to sleep.

    After a few minutes, LouAnne hears another knock on her bedroom door. It’s Morris! And he’s again ready for more action. Somewhat surprised, LouAnne consents to further coupling. When the newlyweds are done, Morris kisses LouAnne, bids her a fond good night, and leaves.

    LouAnne is set to go to sleep again. However, after a few short minutes, there is another knock at her door, and there he is again. Morris, as fresh as a 25-year-old and ready for a bit more action. And again they enjoy one another.

    As Morris is once again set to leave, the young bride says to him, “I am thoroughly impressed that at your age, honey, I’ve been with guys less than a third your age who were only good once! You’re a great lover, Morris.”

    Morris, somewhat embarrassed, turns to LouAnne and says, “You mean I was here already?”


    On hearing that her elderly grandmother’s Plenty of Fish boyfriend had just passed away, Susan went straight to her grandparent’s house to visit her 95-year-old grandmother and comfort her.

    When she asked how the boyfriend had died, her grandmother replied, he had a heart attack while we were making love on Sunday morning.”

    Horrified, Susan told her grandmother that two people nearly 100 years old having sex would surely be asking for trouble.

    “Oh no, my dear,” replied granny. “Realising our advanced age, we figured out the best time to do it was when the church bells would start to ring. It was just the right rhythm. Nice and slow and even. Nothing too strenuous, simply in on the Ding, and out on the Dong.”

    She paused, wiped away a tear and then continued, “and if that damned ice cream truck hadn’t come along, he’d still be alive today!”


    Overhead in the next booth to the older couple out on their first Plenty of Fish date:

    “No No… I said I have acute angina.”

    A farmer bought a brand new stud rooster to copulate with his chickens. He put the rooster straight in the pen so he can get down to business.

    The young rooster walks over to the old rooster and says “OK, old fellow, time to retire.”

    The old rooster says, “You can’t handle all these chickens. Look at what it did to me!”

    The young rooster replies, “Now, don’t give me a hassle about this. Time for the old to step aside and let the young to take over, so take a hike.”

    The old rooster says, “Aw, c’mon. Just let me have the two old hens over in the corner. I won’t bother you.”

    The young rooster says, “Scram! Beat it! You’re washed up! I’m taking over!”

    So, the old rooster thinks for a minute and then says to the young rooster, “I’ll tell you what, young fellow, I’ll have a race with you around the farmhouse. Whoever wins the race gets domain of the chicken coop. And if I’m so feeble, why not give me a little head start?”

    The young rooster says, “Sure, why not, you know I’ll still beat you.”

    They line up in back of the farmhouse, get a chicken go cluck “Go!” and the old rooster took off running.

    About 15 seconds later the young rooster takes off after him. They round the front of the farmhouse and the young rooster is only about five inches behind the old rooster and gaining fast.

    The farmer, sitting on the porch, looks up, sees what’s going on, grabs his shotgun and BOOM! He shoots the young rooster.

    He shakes his head gloomily and says to his wife…

    “Son of a bitch … third gay rooster I bought this week!”

  11. Sorry but I found three more that are really fucking funny.

    An elderly couple is enjoying an anniversary dinner together in a small tavern. The husband leans over and asks his wife, “Do you remember the first time we had sex together over fifty years ago? We went behind this tavern where you leaned against the fence and I made love to you from behind?”

    “Yes,” she says, “I remember it well.”

    “OK,” he says, “How about taking a stroll ’round there again and we can do it for old time’s sake.”

    “Oooooooh Henry, you devil, that sounds like a good idea,” she answers.

    There’s a police officer sitting in the next booth listening to all this, and having a chuckle to himself. He thinks, “I’ve got to see this…two old-timers having sex against a fence. I’ll just keep an eye on them so’s there’s no trouble.”

    So he follows them. They walk haltingly along, leaning on each other for support, aided by walking sticks. Finally they get to the back of the tavern and make their way to the fence. The old lady lifts her skirt, takes her knickers down and the old man drops his trousers. She turns around and as she hangs on to the fence, the old man moves in.

    Suddenly they erupt into the most furious sex that the watching policeman has ever seen. They are bucking and jumping like 18-year-olds. This goes on for about thirty minutes! She’s yelling, “Ohhhh, God!” He’s hanging on to her hips for dear life. This is the most athletic sex imaginable. Finally, they both collapse panting on the ground.

    The policeman is amazed. He thinks he has learned something about life that he didn’t know. He starts to think about his own aged parents and wonders whether they still have sex like this. After about half an hour of lying on the ground recovering, the old couple struggles to their feet and put their clothes back on.

    The policeman, still watching thinks, “that was truly amazing; he was going like a train. I’ve got to ask him what his secret is.”

    As the couple pass, he says to them, “That was something else, you must have been shagging for about forty minutes. How do you manage it? You must have had a fantastic life together. Is there some sort of secret?”

    “No, there’s no secret,” the old man says,”except that fifty years ago that damn fence wasn’t electric.”


    When I went to lunch today, I noticed an old lady sitting on a park bench sobbing her eyes out. I stopped and asked her what was wrong. She said, “I have a 22-year-old husband at home. He makes love to me every morning and then gets up and makes me pancakes, sausage, fresh fruit and freshly ground coffee.”

    I said, “Well, then why are you crying?”

    She said, “He makes me homemade soup for lunch and my favorite brownies and then makes love to me for half the afternoon.”

    I said, “Well, why are you crying?”

    She said, “For dinner he makes me a gourmet meal with wine and my favorite dessert and then makes love to me until 2:00 a.m.”

    I said, “Well, why in the world would you be crying?”

    She said, “I can’t remember where I live.”


    Howard is 95 and lives in a senior citizen home. Every night after dinner, Howard goes to a secluded garden behind the center to sit and ponder his accomplishments and long life.

    One evening, Annabel, age 87, wandered into the garden. They begin to chat, and before they know it, several hours have passed. After a short lull in their conversation, Howard turns to Annabel and asks, “Do you know what I miss most of all?”

    She asks “What?”

    He replies “SEX!!!”

    Annabel exclaims, “Why you old fart, you couldn’t get it up if I held a gun to your head!”

    “I know”, Howard says, “but it would be nice if a woman just held it for a while.”

    “Well, I can oblige”, says Annabel, who gently unzips his trousers and removes his manhood and proceeds to hold it.

    They agree to meet secretly each night in the garden where they would sit and talk and Annabel would hold Howard’s manhood.

    Then, one night, Howard didn’t show up at their usual meeting place. Alarmed, Annabel decided to find Howard and make sure that he was O.K. She walked around the home until she found him sitting by the pool with Sarah, who was holding Howard’s manhood!

    Furious, Annabel yelled, “You two-timing creep! What does she have that I don’t have?”

    Howard smiled and replied “Parkinson’s!”

  12. if a man never matures and stays child-like in mind, never takes control over his life, he will be stay a low value prospect all of his life. with the way things are (civilisation). a man’s potential is severely mitigated by his reliance on the state, employers and whoever else he has come to depend on for his living. the only way to preserve value in personal and business relationships, similar to sexual relationships, is to enter them on your own terms, with strong personal boundaries that will cause the relationship to end if they are breached, this is what connects sexual ‘game’ to personal development in other areas seamlessly, and one has a direct impact on the other.

    in the common cases that a man falls into a job that he dislikes, becomes reliant on his regular pay and stays supplicant to his work masters, he will actually have a higher market value when he is younger and freer (18 – 24) than when he should be entering into the maturity phase of his life. i think that this is the case for most western men, which is why more men are not getting spouses more than a few years younger than themselves, why women’s market value stays higher than her man’s for much longer, and only when the couple hit forty or fifty does the value perception on both the man, but more importantly the woman, hit the comparative value point at age 30 in rollo’s graph.

    the graph is not based on objective reality, as all attraction levels are subjective, it does however, fairly accurately reflect our animalistic history, which closely conform to that of a man’s perception of female attraction because it is a function of more basic biological functions. female attraction does not correlate as closely with our biology as does a man’s, so it is currently not an accurate depiction of market value from a woman’s perspective.

  13. Mark Minter:

    “So I am telling all these old bitches that need their yard mowed.

    “No ass, No grass””

    Ha. That reminded me of a SolomonGroup post.

    “Never argue with a woman you’re not banging. No ass, no sass. Never pay for anything for a woman you’re not banging. No lay, no pay.”

  14. I actually don’t mind mild arguments with women. How else will you practice frame control to fitness tests? It’s easy when she’s calm…the true test is when she isn’t. I used to hate them…now I look forward to them. Now if she is going off the deep end…I’m getting the heck out of dodge.

    Paying for stuff and favors…she can get a beta chump for those.

  15. Oh my goodness, some of those old people stories are hilarious! The only way to deal with aging is to laugh about it 🙂 I wish more people had that perspective.

    As far as the “half + seven” rule, I think its fine. What I object to is just “half.” Still completely miffed about being rejecteed by a 54 year old, especially as I am exactly his “half + seven.” Why is that not enough? Why? Why? WHY? 🙂

  16. i totally agree with the ‘half plus seven’ rule. i won’t date any girl older than that.

  17. Warren Beatty once said, “My notion of a wife at 40 is that a man should be able to change her, like a banknote, for two twenties.”

  18. This wall that women face is certainly covered with flowery vines growing on it. It’s almost like they don’t want anyone to see it.

    …You can see how Hef structures his harem, where his Primary #1 Girlfriend (Holly) has priority over the other girls and she gets perks/benefits that the other girls don’t, as well as taking on a more Girlfriend role like sleeping in his bed etc….

    The fact that any woman Holly’s age could see sleeping with Hef at his age as a perk says a lot about male & female dynamics.

    @Revo Luzione
    …-a key that fits into many locks is a master lock, but a lock that opens to many keys is defective…

    I think you mean master KEY.

  19. These 70 year old women were in their mid to late twenties when the sexually revolution and widespread contraception use hit in the 1960s. They were already married and raised on the Christian fact of life-long marriage. But they were still aware of younger women being more free and having more partners because it became socially accepted at this time. Fast forward to now. The kids are raised and the husband is gone and there is NO social backlash to having multiple sexual partners. Furthermore, pregnancy is not a concern. And, most importantly, being sexual permissive is ENCOURAGED in our current culture. Anything less than worshipping the Orgasm is not tolerated in our culture.

    Well, of course you will now see old gals trying to bed the best old men and vice versa. That is what happens when true Christian morality and the connection between sex and babies/families is abandoned. When sex is recreation and sport, expect the fruits of sport.

    For the record, I hate feminism. I also hate the manosphere, because both worship at the altar of the Orgasm. I pray that both sides will come to their senses. Until then, expect more nonsense.

    Only Christ teaches what it really means to be fully human.

  20. Rollo, I am really tired and it could be reading comprehension failure on my part but in this article are you trying to say that older ladies getting back into dating are trying to push back on half plus seven because ig doesn’t suit their interests or do you also mean that they have success in the pushback? If the former then sure of course they do that. Massive attempted shaming on their male peers off dating younger women. If the latter though I’m doubting if. Older men younger women is as strong now as ever and at least by my finger/wind test it looks to get stronger. Men rejecting marriage will correlate with deeper age divisions in relationships…my prediction anyway.
    Oh and neverminding half plus seven, in my opinion someone 23 is a fully formed adult and male or female can enter any consensual relationship g hey want no matter the approbation of same sex elders anywhere for any reason. And that’s not to say the same can’t go for younger which is more a case by case call, it’s just to say that if you are 5, 10, 15, 20… years older and dating a 23 yo, that is no one’s biz judging or disapproving. Two fully formed consenting adults end of story. Suck up the SMV get over it and move on. Completely ridiculous when someone says “she’s too young off him” (or vice versa). Consenting adults. Basically amounts to saying two other adults shouldn’t make each other feel happy because their doing so makes you feel bad about yourself. How about narcissistic ego selfishness imperative?

  21. The half plus seven rule is for people who are trying not to make their friends jealous.

    For entrepreneurs and others who are less beholden to public opinion, we prefer age 19 to 26, no matter how old we are. Older men do not prefer older women. We always prefer the same age bracket.

    The whole concept of 1/2 plus 7 is only about propriety. Not about what men want. And for me, the only thing about propriety that I enjoy is that without it I could not enjoy the delicious pleasures of impropriety. I love pissing off the matrons with my hotties.

  22. @Jeremy
    “The fact that any woman Holly’s age could see sleeping with Hef at his age as a perk says a lot about male & female dynamics.”

    I think it’s important to note that sleeping in Hef’s bed isn’t objectively a perk. Same with getting to run parts of his magazine (logically more work/responsibility is worse than not having to do any work or have responsibilities). The only reason it becomes a perk is because the other girls don’t get access to it.

    ie – its value is relative. Extrapolate that to pickup in general. I might not be the best catch, objectively, but if I approach a 9 and she’s rude to me, but two 7s who love me come along and she sees that…instinctively she needs to get in on that. Except then if I play hard-to-get she chases even harder because now “access to me” is something lesser/other girls get but she doesn’t get, so the value of that “perk” skyrockets…meanwhile, objectively, I’m the same “catch” I was before.

    It’s like the kid who only wants a specific toy because they know the other kid wants it. There are a lot of areas in pickup that you can apply this concept. The value of being my girlfriend might not objectively be that amazing…but if the girl views it as a high-value perk because she believes dozens of other girls would kill for a chance to be my GF, she will view it as a high-value perk. You can apply this to fucked up stuff too, like being “allowed” to have a 3-some or being “allowed” to meet my friends or being “allowed” to hang with me on a Saturday night or being “allowed” to cook for me, or being “allowed” to buy me things, or in the case of pimps being “allowed” to give them half their income, or in the case of abusive dudes being “allowed” to help fix/save them, etc.

    Also still on the Hef topic, at 42:50 Tyler loosely talks about the logistics/tactics of setting up a Hef style arrangement and how it’s something you do with your whole vibe. The whole video is good stuff tho:


  23. Rollo, you gotta see this trainwreck!

    There’s a new post at HUS about casual sex. Her readers, however, cannot be bothered to give a damn. They prefer to chat about the big, bad, nasty, bitter, jaded…African-American PUAs. I’m not making this up:


  24. It’s been fun over the past few days at HUS watching Mike C tangle with Susan, and watching Susan work herself into a lather over it.

  25. Huh. That’s a shame. I just recently started reading there and it looked like it was the happening place! Was there any explanation before she deleted it? I imagine running a popular blog is very time consuming. Hopefully everything is alright and she will pop back up at some point.

  26. There is a bit of an outcry here in Australia that Russell Crowe’s new girlfriend is only 22. Too many women are trying to apply the male rules to the dating game and assume that it’s mostly looks that should count. I remember an article in Cosmo saying that Russell Crowe was ‘lucky’ to have a woman as ‘beautiful’ as his above average looking wife/girlfriend who was a D-list singer. His SMV was so far above hers that it’s fucking ridiculous, but in the hamster’s eyes, there isn’t much difference; he is the lucky one, not her.

    What a complete joke.

    Russell Crowe isn’t conventionally ‘handsome’, but he is at least average in looks, and he is a rich celebrity, so it stands to reason that he would have access to pretty women half his age.

    Nothing wrong with that.

  27. Is it just me or his her whole point that beta guys must not be allowed to use game because goddammit it works? Especially on her? Which is NOT NOT FAIR? And what’s her cure? I don’t know what that last paragraph even means beyond “if you loved me you’d know what I want already and if you have to ask you’re a loser”.

  28. Honestly, I dont give a fuck about the “half plus 7 rule”…
    Teenage girls are fucking hot. And hot to fuck.
    And they dont put up half the drama of women in their mid-twenties that wants a ring on their finger…
    Fuck “half plus 7”
    My rule is…

    “legal plus 0” 😀

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