Glitches in the Matrix

Every so often there’s a visible glitch in the feminine Matrix. Usually these come in the form of some notable men making an obvious push back against the fem-centric social undercurrent. When these ‘glitches’ are brought to the notice of femcentrism the predictable social response is to resort to the standard shaming schemas and brandings of ‘misogyny’ of the offenders and moving on.

I was going to use super bowl commercials as a convenient illustration, but in the recent decade even these have been sanitized and reformatted to serve the feminine imperative. But this commercial is something else. Naturally it’s a european TV spot; the thought of doing a spot like this would never enter the minds of fem-centric American ad agency creatives.

A few years back Harley Davidson brushed the surface of the dynamic this commercial taps into. They had a campaign with the tag lines of “Go ahead, we’ll wait ’till you ask your wife.” and “Your wife called, she said it was OK.” all referring to men purchasing a new motorcycle. In Harley Davidson’s instance the sales motivation was male shaming with the intent of questioning the men’s “manhood” in who really makes the decisions for them. Women get a knowing snigger from it, and men are pressured to buy with the reminder of how truly controlled they are by the women in their lives.

Where the Harley campaign had an element that women could positively relate to, this commercial pushes past this dynamic and exposes in no uncertain terms the ugliness of fem-centrism. I can’t be sure, but my guess is that most of the reactions these men’s wives had were genuine. With the exception of the woman at the end smashing the windshield (dramatization) it looks as if most reactions were shot unbeknownst to the women. The producers wanted a visceral effect and they got far more than they probably bargained for. The commercial has since been excoriated by women, the advertising community, and was of course pulled by Toyota. Women didn’t like what the mirror reflected back at them.

The dichotomy here is that hypergamy propels women toward the most dominant, decisive, Alpha their capacity to arouse can afford them, but their need for long term security conflicts with entrusting a man with decisions that directly affect her. The solution then is to socially limit or eliminate a man’s ability to make decisions based on his (a masculine primary) frame. When one woman in the clip screams, “You are so selfish!!” you’re seeing the visceral reflex of the feminine imperative clashing with the masculine imperative.

If and when a new masculine-primary social paradigm evolves, expect the feminine social reaction to be equally as hostile.

145 comments

  1. That commercial was simply outstanding with it’s brutal honesty. Imagine, a man spending his resources on something he wanted and Toyota pointed our the woman’s reactions. Glitch in the matrix, indeed.

  2. come on, not all wives are like that.

    what about the millions of wives who support their husbands and are simply happy to see them happy?

    clearly this commercial was shot by misogynists.

  3. Hmm. I see what you’re getting at…

    However, I think I’d be pretty pissed at my guy for buying anything with that kind of price tag without at least a discussion first, and I think he’d expect the same of me, no matter what kind of car it was. What if those couples didn’t have the disposable income to support that kind of purchase, and that was the reason for the freak out?

  4. itsme,
    Well duh, that’s a given!

    In fact I’m linking this shocking bit of misogyny to further expose the dark, ugly (and ever so sexy) heart of the Male Beast!

  5. “However, I think I’d be pretty pissed at my guy for buying anything with that kind of price tag without at least a discussion first, and I think he’d expect the same of me, no matter what kind of car it was.”

    How dare he spend money he earned how he wants!

    Proves Rollo’s point EXACTLY.

  6. Alpha vs. beta example.

    Fat/ugly wives hitting their herby husbands in this video. Every last one of them.

    THAT’S what’s really at the heart of all this. If these ‘men’ had any spine their wives/girlfriends/whoever they are may have still disagreed, but not to this degree.

    Locking him out of his own house? Smashing the windshield? Yelling at him to take it back? What kind of men are they to put up with that? Rhetorical.

  7. I’m starting to find myself giggling whenever I see women crying (like in this commercial). Am I turning into a bad person?

  8. That ad was AMAZING. As a filmmaker, I’m jealous I didn’t come up with that. Now I’m wondering… what would truly male-centric ads and films look like?

    People complain filmmaking is “male dominated” because most writers and directors are male, but god are their stories beta. I saw Crazy Stupid Love recently… and read part of the script… the script is even more beta. The idea a man would learn pickup and then apply it just getting his “soulmate” or that he could need the right clothes and try act serious and James Bondish… The original script has the Ryan Gosling character walking up to a woman and telling her he could give her multiple orgasms – graphic and qualifying. The improv the actors came up with has him playfully flirting from what people here might describe as “amused mastery.” Very different. But now I’m wondering…

    What other films and ads would you describe as THAT male centric?

  9. I suppose I should add that I realize this is a dramatization for the most part. However, the dramatization doesn’t work unless there’s an underlying truth to it.

    For the briefest moment I began to believe that some Men in the commercial industry might actually have taken the red pill.

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  11. Could not stop enjoying this commercial. I just kept wishing for it to go on and on.

    Give me MOAR sobbing, hysterical women losing their shit at knowing that they have lost their vaunted ‘pussy power’.

    I have the vag, therefore i make the rules..

    yeah right. cya. click-grrrrrrRRRRRR

    ZOOM ZOOM

  12. Martel – Um, yeah. We have kids. If he went out and spent a crapload of money on a car we don’t need while we’re struggling to save a couple of bucks a month, I’d seriously question his ability to lead me and the family. Men should be the Captain, but he should be responsible so that his woman wants to follow him.

    Muscleman – fair point, I didn’t even notice the hitting, but you’re 100% right.

  13. I should also note that I’m coming at this from the point of view of a single income household… If we had separate incomes and it was his money to spend, I’d probably smirk, shrug my shoulders, and go on with life.

  14. Redpillwifey, there’s a reason there are no kids and no economical struggles in the video.

    The ad is not about taking money decisions. It’s about taking decisions without asking for permission – freedom.

    Cue = the music, the scenery, the tshirtless guys.

    Film this when they are boyfriend and girlfriend, instead of wifes, and you would see these same women dripping and dying to be banged on the backseat.

  15. redpillwifey: a man making the financial decisions for his household and spending money on expensive toys can indicate he’s being an immature lout, but not necessarily.

    We’ve gotten so many tears over the years for objectively stupid reasons that it’s becoming difficult to not assume that all tears are stupid.

    I realize that every situation is different, but remember the story of the boy who cried wolf. Cry to manipulate just a bit too often, and don’t be surprised if legitimate tears turn into a joke.

  16. Gender relationships aside. That commercial was awesome. I loved the cinematography, music and raw emotion of it all.

    Is this normal in european commercials to have more artistic value than American media where it’s either funny or informative?

  17. Disgruntled wimmenz:

    The implied narrative is henpecked husband finally stands up for himself.

    American Beauty, not Mad Men.

    It is not a personal commentary.

  18. Dual-income household=we should “share” in all the financial decisions because the money is ours

    Single-income household (man’s)=we should “share” in all the financial decisions because we both depend on that paycheck

    Single-income household (woman’s)=I make the money so I make the rules!!

  19. @Martel

    I don’t blame you for laughing. I did too. It’s just a form of release. We are so bombarded constantly by femcentric media that it’s almost a nervous shock to see something male–gotta love the joy of those guys, danger be damned, just peeling out on the back roads and doing doughnuts in a quarry. Refreshing.

  20. Martel – Aah, I gotcha. I think I automatically assumed that the financial aspect was in play because I really can’t imagine having such a visceral response otherwise, but I tend to forget how my hamster brain worked pre-red pill (or may I choose to forget because it’s so embarrassing).

  21. I don’t think women have any idea how much it sucks out our soul to compromise all the damn time. Perpetual permission and cooperation is contrary to our most basic drives.

    That’s not to say we shouldn’t care about our loved ones, but our mandate, be it biological or spiritual, is to lead.

    Rollo in every respect strikes me as an outstanding husband and father, but he is his own boss. Period.

    And the “irony” of it all is that I bet damn near every woman would prefer a husband like Rollo to the type of guy would would ask permission from his wife to get a new car.

  22. That helps explain why my woman gets the ass when I buy a new toy. I never could figure out why. Bills are paid, money in savings, plenty of meals out; I buy a new rifle (for example) with the excess.

    Whining and pouting starts, comparisons to what each of us spend. Never comparisons to what each of us earn. My response would be to get angry and tell her ‘tough’, I’m going to keep it. Turn on the tears. At which point I go find somewhere else to be.

    I think next time she starts to pout, I’ll slap her on the ass and tell her if she gives me a blowjob, I’ll let her shoot it.

  23. @FuriousFerret, in Europe, there’s more money in advertising than tv(sans Top Gear think how unwieldy the BBC is) so the talent tends to flock there. In the US it seems to trend the other way which helps explain why you get shows like Mad Men, Breaking Bad, Sons of Anarchy, etc.

    As for the commercial-brilliant! And on so many levels.

    One of the best compliments any man will ever receive in his life is the day when his girlfriend shrugs with bitter frustration and says, “I’m so pissed, I can’t change you…”. She’ll likely dump your ass soon afterwards, but at least your soul and life will still be your own.

  24. I’m not so sure it’s simply the car purchase that leads to the blow up.

    I’m thinking that it’s a matter of bad game and/or hand in the relationship. I would think that when you’re married and you make a huge purchase out of the blue, it’s the equivalent to a single guy making shitty passes at a girl and then grabbing her ass.

    The right course of action is to lead her along with the idea of buying the sports car. One thing is clear, you are buying that damn car, but you have to put in a little finesse before just doing it. You should suck her into your frame about the car and then lead her along with it being the right thing to do. Then you buy the car.

    If a woman flips out over shit like this, if I wasn’t married to her I would consider ending it. It would be an indicator that she doesn’t respect you that she would go nuts on you.

  25. “We have kids. If he went out and spent a crapload of money on a car we don’t need while we’re struggling to save a couple of bucks a month, I’d seriously question his ability to lead me and the family. Men should be the Captain, but he should be responsible so that his woman wants to follow him.”

    Redpillwifey is giving us a perfect recitation of the Feminine Imperative — she honestly cannot conceive of a man whose entire life is not ultimately devoted to serving her needs first, and conforming his priorities to match hers.

    Feminist women are utterly incapable of even comprehending the existence of a man who serves his own desires, certainly not without characterizing him as a demon, a sociopath, and an affirmative danger to civilization itself.

    [Pretty much verbatim how Aunt Giggles describes me, except she tells everyone I hurt animals too.]

    That’s why the Feminine Imperative is The Girl-Matrix — an all-consuming false reality that, from the perspective of those inside it, denies the existence of any other.

    Here’s what “men should do” — men should do what pleases them. Some of the time, that may mean he will provide resources to women and children. But whether it does or not, ultimately, he should do so only to the extent that it pleases him.

    Welcome to the Masculine Imperative.

  26. The self-satisfaction of doing what we please, woman’s opinion be damned, is contingent upon that decision being the correct one; or at least neutral in expected value to other possible decisions. Insofar as that we generally do not consider women’s advice to be valuable, and presuming that we do lead responsible lives, we can view the purchase of a new Toyota as reasonable after some fashion, and the woman’s reaction as ‘crazy’.

    The burden is upon us to ensure that a woman’s knee-jerk bad reactions are never justified; if the family in question was badly in debt, for instance, the purchase of a new car would most likely be spendthrift and foolhardy, justifying her negative reaction by anyone’s estimation.

  27. heh, I wrote a blog on this video too. I love it. It makes me wants to take up cinematography and do my own commercials of anything I want with red-pill thought and exposing of the sinister hamster/looney

    Can you imagine? Oh, the fun we’d have

  28. Alas, this might be the first RM post I can’t say I buy into.

    I buy it only under the conditions that ariseandexcel succinctly laid out.

  29. I think you have to go deeper than just the logistics of how responsible or irresponsible a man is for not consulting his wife in purchasing a new sports car. It’s the dynamic of who’s frame the relationship is in, and who’s social imperative is being reinforced on whole.

    I used to love watching the Jamie Kennedy Experiment. I wish that show was still on, but you can find episodes all over youtube. The show’s premise is basically putting unaware people into situations that reveal a lot about human nature. Most times they were funny because of the embarrassment, but the undertone was really “OMG is that what people would really do in that situation?”

    It was the social-psychological mechanics that the situation revealed that told the whole story.

  30. We certainly all agree that most ‘modern’ relationships are in the woman’s frame, and that the social imperative being reinforced is usually the woman’s. Our perspective is that it ought to be otherwise, and in instances like these we can see that clearly it was not much to everyone’s surprise.

  31. “Phinn – Yeah, you’ve got me pegged. I’m totally a feminist. /sarcasm”

    I have no idea what you believe. I don’t know you at all. All I know is what you say —

    “Men should be the Captain, but he should be responsible so that his woman wants to follow him.”

    You may consciously reject feminism, but it is insidious. It’s infected every aspect of Western culture for 100 years. What is the effect of being immersed in a culture in which EVERY popular TV show and movie, decade after decade, expresses the Feminine Imperative?

    The gist of your comment is that it reduces masculinity to the service of femininity. It reduces masculine behavior to mere style. You find masculinity to be acceptable, but only to the extent that it ultimately serves feminine goals.

    I understand why you do this. You’re a woman. It’s the nature of women to believe that “men should” cater to womens’ needs.

    I am a man. If I were to give advice on what men should do, one of the first things I would say is that men should not take advice on manhood from women.

  32. “A woman is smart enough to let the man think he runs the relationship.” I hear that tripe quite often from the smirky-girl set. You want to blow that facade wide open? Purposefully go out and spend your money however you like, preferably in a somewhat selfish manner. Pouting and foot-stamping hilarity ensues.

    No, Jonathan and ariseandexcel, you don’t deny food for your kid’s mouths, but every once in a great while you should do whatever you want to do with your own money, nag be damned. Sometimes yes, your own happiness should take precedent. Keep yourself centered and happy and be the rock they cling to.

  33. Phinn – It’s not that I think men should cater to women’s needs, but that he should act responsibly in areas that affect the family as a whole, just as I should be expected to. My evolutionary imperitive is to nurture and care for my children. If my husband is responsible for the income just as I’m responsible for the home care and raising of children, is it not unreasonable to expect him to hold up his end of the bargain in responsible financial decisions?

    I fully realize that many housewives don’t hold up THEIR end of the bargain, and in those situations I’d say she shouldn’t have a damn thing to say about a man not upholding his.

  34. Oops, hit post too early.

    “I am a man. If I were to give advice on what men should do, one of the first things I would say is that men should not take advice on manhood from women.”

    On that we are agreed. I think this is the first time I’ve even commented here, I read a lot of Manosphere blogs but tend to stay in the background most of the time. I was just feelin like some interesting conversation today, and thank you for obliging 🙂

  35. Every single female in this video has committed an act of domestic violence according to VAWA, which could have had the man arrested. Just for buying a car. If the roles were reversed, they could easily be removed from their children and possibly jailed.

    Take out the shots of the car doing wheelies and the commercial would be a compellingly real depiction of domestic violence against men. It’s very telling that there’s not even a peep about this in the comments.

    Why are the women who are commenting here (esp. redpillwifey with the pretentious name) not roundly condemning the violence and the blatant and ugly hypocrisy? This is not the Red Pill, but pink.

  36. Awesome advert. I prefer fast motorbikes myself for kicks and giggles but I cheered at this ad. Does anyone know the agency that commissioned it?

  37. @ feral1404

    agreed, but I suspect the point of the post is that if it’s only “once in a great while” the video reactions are what you can expect. If it is only once in a great while, you’re not actually maintaining frame. If you indulge yourself regularly, the missus isn’t that shocked.

    I think my initial pushback on the post came from the fact I’m fiscally conservative in my bachelorhood and think most people spend WAY beyond their means, so I didn’t really see a maintaining frame dynamic. I saw an irresponsible spending dynamic.

    Of course, I generally see women leading the charge in that category with all of the irrelavent nonsense they want, like saaaay…. a new bed for one’s 5 yr. old daughter because the other one just looks old.

  38. I got a bit of this reaction when I told my wife about my most recent motorcycle purchase. Yes, I probably should have worked her into the idea better but I really couldn’t be bothered. I knew she’d get over it and sure enough her anger only lasted about a day and a half.

    And actually, thinking about her anger makes it all the more fun when she’s riding on the back and her legs start clamping tighter on me because she’s getting the tingles.

    Women are fun. Don’t take them so seriously.

  39. Why is everyone hair-splitting irrelevancies like whether the purchase was discussed in advance?

    I thought it was pretty obvious that these cows went ballistic because they instinctively know they are next on their husbands’ “things to be upgraded” list.

  40. I’d like to recommend a movie called “Bellflower” that is in the vein of this advertisement. Similar style and texture with great music but I’ll get to the point…

    Bellflower is basically a coming of age story about a guy and his best friend. The guy plays out some beta behavior and is jilted by a girl he’s in love with but he goes through a transformation to become a much more powerful man. Plus they build up a bad ass muscle car. Bonus points if you are a Mad Max fan as there are lots of references to those movies.

  41. @redpillwifey

    When it comes to money I’d lay my savings on a man having better abilities to know how much to spend and save. At least a car has a function and purpose.

    I don’t see men buying 500 dollar handbags, a thousand dollar dress you wear once, or earning a master’s degree in French (herbs excluded). I’m not saying you do either but a lot of women will spend outrageous money on pointless things.

    One last thing…we are well aware that kids and a wife cost money to stay alive. I’m pretty sure that’s why my dad decided to go to work.

  42. That was like watching sports. Halfway through I’m yelling at the guys, “Whatever you do, don’t back down! Hold frame! She’ll be pissy for a while, but after that it’s makeup sex starring lotsa cocka!”

  43. redpillwifey and Ashley,
    nobody gives a fuck what you think or what you’d like the money should be spent on.

  44. ” In Harley Davidson’s instance the sales motivation was male shaming with the intent of questioning the men’s “manhood” in who really makes the decisions for them. Women get a knowing snigger from it, and men are pressured to buy with the reminder of how truly controlled they are by the women in their lives.”

    Because its so much more manly to be mind controlled by corporate consumerism than it is to consult with your wife about what the family can or cannot afford?

    America: throw your TV’s in the trash!

    (and don’t ask ANYONE’s permission to do so!)

    Next project: the Frankenfood in your fridge. But we’ll take it one small step at a time to ease the pain.

  45. @taterearl
    I agree with you about the $1000 dollar handbags. However, if it is her money and not our money especially if there are no student loans then I don’t have a problem with her getting a masters in French or any other language. Knowledge is power. There are better things to learn such as Science, Technology, Engineering, Medical fields, and Mathmatical fields, but there are also worse such as a masters in Feminism or a masters in British Studies.Learning languages is still an accomplishment and it enhances one’s knowledge. You might want to learn French to GAME women in Montreal especially Francophone women which Tucker Max, Roosh, the disappeared blogger psuedonym Ferdinand Bardamu have said are physically the hottest women in North America and have less hangups about sex than other North American Women including Anglophone Canada as well as American women.

  46. Hahhh!!!!!

    I love the guy at 1:03. He’s got that look that says I know I’m in deep shit….. but I’m not so sure that I care.

    Fucking priceless.

    Awesome music too.

  47. “There are better things to learn such as Science, Technology, Engineering, Medical fields, and Mathmatical fields, but there are also worse such as a masters in Feminism or a masters in British Studies.”

    British studies? What the…?
    Who would want to study the British?

  48. I just viewed the commercial. I’ve noticed in Western films, tv and advertisements nobody is every happy. Sometimes you might find children, very young like 2, maybe 5 max, smiling and looking happy, but other than that the aesthetic theme for your pop culture appears to be angst, anger and just a general sense of unhappiness and loathing.

    Could anyone here explain that to me?

    Another common theme in your pop culture is gender war. Like in the commercial above – men are pitted against women and pitted WITH a consumer product – a motor vehicle. So its man-car against woman.

    This doesn’t make any sense to me.

    Do these advertisements work or not? They must because that’s all I see from your side.

    What does it all mean?

    Although the commercial is in a harsh, low class sounding European language, the song sounds english and it sounds like the singer is shouting “I wanna beat that ho”. Am I correct?

    Bizarre. Just really, really bizarre. The whole lot of it.

  49. “Where the Harley campaign had an element that women could positively relate to, this commercial pushes past this dynamic and exposes in no uncertain terms the ugliness of fem-centrism. I can’t be sure, but my guess is that most of the reactions these men’s wives had were genuine. With the exception of the woman at the end smashing the windshield (dramatization) it looks as if most reactions were shot unbeknownst to the women. ”

    Oh come on now you can’t be that naive. Surely you don’t think this was anything other than what it is – a commercial with paid actors acting.

    Did you never take an advertising course in school/college?

    This commercial is pure mind control. I see all elements used.

    Brainwashing:The Science of Thought Control and other similar books are good run downs of media, how it works, and why.

    This one obviously did a good job of working on you if you think its fo’ real.

  50. anyone notice Wu Lyf made pussies of themselves disavowing the use of their music with this advert?

    http://www.guardian.co.uk/music/2012/nov/14/wu-lyf-car-advert

    “‘To anybody interested as to why we are featured in a Toyota advert,’ Wu Lyf wrote on their Facebook page, ‘we too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their ‘inner chauvinist’. We have not consented to this, we have not earned a penny from this … Wouldn’t have minded so much if it was for a Lamborghini.'”

  51. I just viewed the commercial. I’ve noticed in Western films, tv and advertisements nobody is every happy. Sometimes you might find children, very young like 2, maybe 5 max, smiling and looking happy, but other than that the aesthetic theme for your pop culture appears to be angst, anger and just a general sense of unhappiness and loathing.

    Could anyone here explain that to me?

    You just stumbled across the lynchpin of the corporatist commercial consumerism imperative, based on the ascendance of cultural marxism.

    Deeply unhappy, uprooted, and socially disconnected people make for the best target market in convincing through mass media influence that happiness can be found in materialistic consumption.

    This is why the feminist imperative is pushed, promoted and upheld by the elite. The feminine imperative is the key to destroying the nuclear family, destroying family-focused religions, and emasculating society: to promulgate instability and unbalanced, disenfranchised, unhappy masses susceptible to false images of happiness through conspicuous consumption.

  52. Thanks for replying.

    “This is why the feminist imperative is pushed, promoted and upheld by the elite. The feminine imperative is the key to destroying the nuclear family, destroying family-focused religions, and emasculating society: to promulgate instability and unbalanced, disenfranchised, unhappy masses susceptible to false images of happiness through conspicuous consumption.”

    You said “feminist imperative” and then later “feminine imperative”. are they different? same? what do they mean?

    “destroying family-focused religions”

    Which religions are not family focused?

  53. “If and when a new masculine-primary social paradigm evolves, expect the feminine social reaction to be equally as hostile.”

    Extreme binary, either/or, thinking that again artificially pits the masculine against the feminine, man against woman. It doesn’t have to be this way and it won’t. We are moving toward ever increasing co-operation and balance.

    See, this is the type of voodoo TV (and now youtube) does to your mind. Seriously. Get. Rid. Of. It. And read some books about the history of media, its purpose, its techniques and its results.

    Here’s a documentary, Century of the Self. (and notice how the advert you posted above is…. all about……the self!)

  54. We are moving toward ever increasing co-operation and balance.

    lmfao

    Good co-operation and balance = Not messing with biologically based gender roles

  55. Some of us don’t mind [knowing] women who act like bitches submit to us in the end anyways. Fishing is dabbling in the result of hungry boredom, alongside offered Time being spent.

    And there’s nothing Alpha or Beta about it. It’s about just enjoying knowing how humans are. A car window smashed!? Fuck it, I’ll get a new one. Let’s enjoy the windowless anger receding while I get road head. Driving free from the bonds of a clear shield. Check.

    If not you, it makes for a story another girl will eat up and do what you aren’t willing to. And certainly I won’t speak this way to you, because I think before I act, and know what I am going to say before it has been said. No rehearsal neccessary. Bam! Make a movie, get hotter chicks.

    Experience proves experience is proof enough – to improve said remembrance, and promise effective repetition of a desired result.

    Baffling schisms whence Chaos is presented to the ‘manosphere’ under varying Names.

    Appreciate the skill of the filmmakers and editors, and their access to cameras and cars and actors and actresses. Well done.

  56. Why can’t media be used to transmit an idea that promotes and supports masculinity? Maybe that would help change the minds of the billions out there that this blog unfortunately can’t reach at the moment.

  57. Thought I heard a Scandinavian language, Spanish and French in the ad.

    I used to get that reaction from my soon-to-be-ex for all sorts of things – (what she saw as excessive) tips, small gifts for children of co-workers from my travels, lunch bills. I was in no way an extravagant spender and I make more than $200K a year (she makes 100K).

    Even though I called her on it many times and told her to STFU, she never could bite her tongue. Probably a shit test I was failing in some way. It’s one of the smaller things that led to the downfall of the marriage.

    So I loved the ad.

  58. I think that too many readers here are still stuck in blue pill mode.

    One thing that needs to be made clear is, that there is NO need to have your wife’s or gf’s permission to purchase ANYTHING.

    You don’t make joint purchase decisions together because your money should not be together. You should have separate accounts. There is no good reason for mixing money, ever. It only causes problems.

    You spend your money as you wish, she spends her money as she wishes. As long as the bills are paid then there is no reason for her to complain.

    This means that nobody needs to “work the wife in to the decision”. None. Part of being a man means realizing that you are always an individual first, and a couple after that fact.

  59. Extreme binary, either/or, thinking that again artificially pits the masculine against the feminine, man against woman. It doesn’t have to be this way and it won’t. We are moving toward ever increasing co-operation and balance.

    You mean balance like this?

  60. The final scene should have had one of the men driving off into the sunset with a shit eating grin across his face. Content. Free.

  61. The matrix is every where
    In our daily meeting today(me and all or team members) my boss recounted what happened at last nights party (me and other team members were not invited as the party was for middle and upper management only).So apparently, the wife of a senior manager complains to her husband’s boss(not my boss) about how her husband comes home at 10 or 11. The boss jokes about how everyone leaves at 6 , the usual time and that there is no overtime work(its a tough economy and we’r working really late).Now everybody is laughing about how that guy would have been “screwed” at home and those married (my boss included) were recounting how they kissed ass to appease the wifey at every instance of her shit testing.
    The saddest part ……….. one guy in my team just got married and two more are going to be in the coming few months.

  62. I know I’m not the only one to notice that EVERY wife in the ad was fat and unattractive? Yet all the men were easily much higher in their SMV physically? This add mirrors reality on so many levels.

  63. Hopeless Romantic
    “British studies? What the…?
    Who would want to study the British?”

    O what? You mean it’s real? Effin’ Nora!
    I thought he’d made it up as the most idiotic thing anyone could ever imagine, and was having a little chuckle to myself.
    Whoever runs that class is, frankly, ‘avin’ a giraffe.

    You could get it on the back of a fag-packet, in laundry marker.
    Look:
    #1 Your round. #2 Your round. #3 Lump it into touch/take him off at the knees you muppet. #4 Milk and two sugars ta love. #5 That’s a dentist kids, stay out of ‘is grip, or ‘e’ll ‘urt yer an’ drug yer and sell yer kidneys.

    See? Complete correspondence course, gratis. Saved you all a packet. There is simply nothing else to know.

  64. “If and when a new masculine-primary social paradigm evolves, expect the feminine social reaction to be equally as hostile.”

    Big fucking deal. You’ll get over it. Trust me.

    I’m telling you, I tuned in, turned on, and fucking dropped out. I got hair down to my shoulders and I really fucking like it. You should try it. Make it your first step in your change from being a slave to being a free man. Watch what happens when it starts to get a little long. People start questioning you “Don’t you think you should cut it?”. “Why are doing this?” “Do you think it makes you look younger or more hip or something?”. You grow that hair and it starts to get you a rebellious attitude.

    It was long strange trip. It’s hard to let go of everything you know. I can remember right after being Mister Suburban Daddy, and then being out at 3 in the morning in Tucson, 1500 miles from home, “nothing to do, nowhere to go” and it was so weird, so alien. This pull back to the familiar, the accepted, the “correct” was so strong. Your habit is to do what you have been conditioned to do and it is really hard to even want to break that habit, much less to actually break it.

    Yeah, you go through some changes getting to the other side. But to get there you have to go totally and radically Red Pill.

    But when you get there, when give all of it up and leave it all behind, and you give all of them the biggest finger you possibly can, when you throw away those bullshit values they impose on you and you let them, when you got that attitude just like that boy in the commercial, hanging out the car window doing donuts ….

    Then you’ll be free.

    You weren’t put here on this world to be no woman’s slave, no whipping boy.

    Revolt. Question everything. Get a new paradigm. Get new values.

    Rollo, that commercial was brilliant. It is the visualization of my election night comment. I could write and write for days and not convey the intent that commercial did in 30 seconds.

    I love this blog more and more everyday.

  65. Women – here is an analogy – it is as if the man you commit is constantly pushing you to eat – eat more, eat this rich food, eat that. He actively discourages, or sabatoges, efforts to exercise. And then he looks upon you with disgust and says -” I don’t like fatties!” WTF – correct? Yet this is what you do to the men in your life.

    When I realized that everything my spouse did was self-autheniticating – I filed for Divorce. F**k it – no amount of money was worth my dignity.

  66. I think SheCantSayNo has it. It’s an important point that the wives were all mostly land-beasts. No woman can hold off the ravages of time, but she can keep her figure if she cares about it. The wives in this commercial had “let themselves go” as the saying has it. Prime indication that their husbands had for some time been low-valued, or else these women would have kept themselves in better shape. They settled for a low-value life, letting their value sink to the level of their husbands. The suddend assertion of some personality on his part came as a nasty shock, an indication maybe he wasn’t going to accept the low-value life. Hard work ahead for her if she needs to catch up…

    Regarding irresponsible financial behavior, well, it’s a question all right. If a man buys an expensive car he can’t really afford (he’s in debt, etc), that would be a DLV because it shows poor impulse control and a lack of planning skills. OTOH, if he can afford it and chooses to buy himself a new car instead of taking the wife on a cruise to Burmuda, that’s a DHV. “Hey, Wife, you get first dibs on sharing the adventure with me, but if you don’t, someone else will. Now, I’m going for a drive. You getting in or not?” Frankly, it’d be the same thing if he came home with tickets to the cruise. He made a decision on how to have fun with disposable income.

    Has nothing to do with whether he discussed it with the wifey first or not.

  67. ‘I got hair down to my shoulders and I really fucking like it. You should try it.’

    Second that. I grew my hair down to my neck as well. Women love it. I get more attention and glaces just by having long hair.

    Some guys try to shit test because they have the standard boring SWPL crew cut but I simply tune those fuckers out.

    Interesting cool guys are instantly more friendly and women are intrigued easier than before especially hotter quality.

    I have to cut it every once in a while simply for the office job but not too short and it’s long enought to stand out.

    I do think though you have to have the right look and personality to go with it. I have reddish blond hair and it’s becoming popular in the media with all the white football players and ever actors like Brad Pitt currently and Jax from Sons of Anarchy.

    Mark is also right that it instills a ‘cool’ feel and you react accordingly. I also got a real good quality black leather jacket that constrasts to my extremely white skin and blond hair you feel fucking cool as shit and act with that same energy.

    I never really understood the old line ‘That clothes make the man’ until recently, it’s not just the outward appearance but the inner feeling it gives you.

  68. I posted my previous comment without reading the comments. I just did. Particularly this one:

    RedWifey-

    “Phinn – It’s not that I think men should cater to women’s needs, but that he should act responsibly in areas that affect the family as a whole, just as I should be expected to. My evolutionary imperitive is to nurture and care for my children. If my husband is responsible for the income just as I’m responsible for the home care and raising of children, is it not unreasonable to expect him to hold up his end of the bargain in responsible financial decisions?”

    ———–

    To me, there it is right there. The Feminine Imperative. A man should make himself useful to women. She takes care of the kids, he should DO HIS PART and take care of her and kids, economically. She has that life giving genius that resides in her magic vagina and he should be subservient in his support that magic apparatus. That’s why he’s her. To be a fucking ATM.

    To her, her viewpoint of herself is “I am a Goddess of Life”.

    To me, she’s a fucking yeast, a virus, a consuming plaque that blights the planet with her spawn and enslaves men in pursuit of her biological mission. Excuse me if I don’t bow down anymore in her quest for reproduction when there 7 billion people.

    Women believe their existence is primary, so necessary, and men better serve them, better aid them, better willingly climb into the yoke and pull that plow while she whips him often, and when she must, she occasionally resorts to unwillingly using to carrot of sex for bait to keep him pulling. If he dare to try to take off that yoke, then she will go off just like these women in this commercial.

    This shit really happens. It happened to me. Mine was big screen TV that she didn’t want because she didn’t like how they looked with her furniture. Yeah, she “tolerant”, like some of the women commenting clam to be, until that fucking hook set real good into my lip. Then, the real deal, the truth, came out.

    The underlying message in this commercial is that this what you get when you submit to a marriage. And even a women like RedPillWifey still buys into the belief that men must be useful to women, and obviously a lot of the commenters to this post, buy into it also.

    So the covert message in the commercial is that if you don’t buy in, if you don’t submit, if you never get married, then you’re hanging out the car window, exhilarated, free to do what you want any ole time.

    Obviously it was intended for the growing number of men that aren’t married. Because if you were married, then it would be just about the worst commercial ever to convince you to consider purchasing this car. Your overseer, your “bosswoman”, your slave master will take the whip to you. And the rest of society will applaud her for doing so. It is her duty to subdue you. You are overgrown child making immature, irrational, selfish decisions and you must be punished, controlled to make you useful.

    Things are not getting more “cooperative and balanced” like a previous poster stated. Things are getting worse.

    You have to say “Fuck it all”.

    I studied the data from the Bureau of Labor Statistics Consumer Expenditure Study. Guess what? Single men aged 25-30 spend twice as much on clothes as married men 25-30. Guess what? Married couples have an average of 1.7 cars. Single men aged 30-50 have 1.9 cars. I have no idea why, but single men aged 25-30 spend twice the money on beef as married people? So what do single men do without a wife. They do what they fucking want is what they fucking do.

    Also guess what? This is from Elizabeth Warren, the new junior Senator from Massachusetts. Who is most likely to go bankrupt? A divorced woman. Who is next most likely to go bankrupt? A divorced man.

    Guess what? Who is least likely to go bankrupt? A single man who was never married.

    Now, a whole lot of ya’ll need to reconsider some shit. Take the REAL red pill. The whole fucking pill. Not half, not some. All.

    Never marry. Pump them. Dump them. Leave them.

    Buy whatever car you want. Whatever clothes you want. Whatever beef you want. Do whatever you want. Work if you want; don’t work if you want.

    So without women you do what you want. You are conditioned to believe it is wrong to do what you want.

    Fuck that.

    Let me leave you with one last story.

    In Austin, there is a place called Hamilton Pool. It is spring fed water that percolates up from natural springs and collects in this pool. On one side there is an 80 foot cliff. In 1980, the parking lot was on the cliff side. So me and my two friends , young, dumb, full of cum, decided to jump off.

    It busted my ass. If I had seen it from the ground looking up, I never would have done it. It was like jumping off of an 8 story building. If I wasn’t naturally buoyant, I would have drowned. It stunned me so bad, I could barely move. It took 15 minutes for me to make it to the side and I laid on the bank for an hour before I could get up and walk.

    Two hours later as I was leaving, two boys were daring each other to jump first. I said “Don’t do it. I been hit by a car going 35 mph and it was nothing compared to landing when you jump from that cliff.” They walked away.

    Now you listen to me. You take that Red Pill and you never marry. You don’t need to jump off that climb to know the landing will bust your ass.

    I’m telling you it will.

  69. ‘Never marry. Pump them. Dump them. Leave them.’

    You do know that this would be the end of civilization if every guy followed this advice.

    The USA would make ‘The Road Warrior’ look like Disney Land.

  70. Spending a lot of money on a car, placing a lot of value on a car is blue pill. Spending a lot of money on a car when you don’t already have masses of disposable income (the target audience of the add doesn’t) plus have a family to take care of is not only blue pill but also fucking stupid and irresponsible. The kind of guy who gets influenced by the commercial or by any commercial has very unimpressive frame control.

  71. “I used to get that reaction from my soon-to-be-ex for all sorts of things – (what she saw as excessive) tips, small gifts for children of co-workers from my travels…”

    > That’s great for a man to give gifts to co-workers friends. What a sense of community and uncle-hood! Definitely something to be encouraged in men.

    “I know I’m not the only one to notice that EVERY wife in the ad was fat and unattractive? Yet all the men were easily much higher in their SMV physically? This add mirrors reality on so many levels.”

    > Totally noticed it and thought it was odd considering they are European. I thought only Americans were that obese.

    “Hopeless Romantic
    “British studies? What the…?
    Who would want to study the British?”
    O what? You mean it’s real? Effin’ Nora!
    I thought he’d made it up as the most idiotic thing anyone could ever imagine, and was having a little chuckle to myself.
    Whoever runs that class is, frankly, ‘avin’ a giraffe.”

    > Google “Whiteness Studies” I think that may have been what he was alluding to. Then again, these days, every country and every culture seems to be getting its own “studies”. Hey, if its an interesting culture I’m all for it, but the British? Imperialism and colonialism is already studied. They had no culture so they had to steal from others.

    “Spending a lot of money on a car, placing a lot of value on a car is blue pill. Spending a lot of money on a car when you don’t already have masses of disposable income (the target audience of the add doesn’t) plus have a family to take care of is not only blue pill but also fucking stupid and irresponsible. The kind of guy who gets influenced by the commercial or by any commercial has very unimpressive frame control.”

    > Bingo!

    Men are still buying TVs? Seriously?

    And then they’re gonna complain that intellectually curious, classy, healthy and beautiful women aren’t attracted to you?

  72. ‘Never marry. Pump them. Dump them. Leave them.’

    Marriage is like any other endeavor. It’s risky, but guys who successfully pull it off reap massive rewards. You want to be successful, you have to learn the skills it takes.

    And if you get married like you jump off a cliff, you’re doing it wrong. You jump off cliffs for an adrenaline rush. If you got married for an adrenaline rush, you are screwed.

  73. Rollo, “You mean balance like this?”

    Could you point out to me the specific paragraph in that piece that is balanced?

    Also, I left a comment under your “Men In Love” blog, which intrigued me and would appreciate if you could elaborate more about “idealized love”.

  74. I like Mark Minter, but I feel as though he has jumped the shark on this one. Reproduction is the prime directive of all living creatures, is it not? I’m a PUA and I’m having tremendous fun pumping and dumping and cruising in my CTS, but I’m not so deluded as to think all that shit could ever compare to raising my kids and watching them grow and playing with my grandkids when I’m old. I actually agree with Redpillwifey to an extent as I do think men are responsible for putting food on the table and a roof over our family.

  75. Funny. You have Furious Ferrett, Jack Amok and Adam all disagreeing with Mark Minter (or at least raising doubts) on this point:

    “Never marry. Pump them. Dump them. Leave them.”

    I don’t agree with MM all the time. I think the political rant that was made much of last week just “got things wrong”. Like a judge, with only one witness to an event, and the witness has forgotten things, didn’t pay attention to other things, paid too much attention to certain things so got them right but out of balance to the whole thing … the judge doesn’t know the witness “got it wrong” and issues a bad judgment. Mark has keen, powerful and important insights. He’s also a person, with his own experiences, and his own experiences don’t speak for all men. So, sometimes I disagree.

    But not so here. “Pump them. Dump them. Leave them” is harsh and I can understand some men not wanting to buy in all the way there. So sure: you can have friendships with women. You can have also have LTRs.

    But basically, “never marry” might be the only power you have to fight back against something you really need to fight back against.

    Notice that in the NYT there’s an article about concerned aging military wives who are afraid now that their Cary Grant looking aging husbands will leave them or cheat on them?

    That wouldn’t be so bad, except there is and has been no article in the NYT about returning veterans whose wives left them, took their kids, enforced heavy-handed child-support decrees and when veterans commit suicide under these betrayals, the obit says “PTSD”. It takes Rollo here, in the shadowy corners of internet media, to utter the truth.

    Don’t marry. Really – don’t.

    On paper my kids are with me 1/2 the time. Laying aside differences between paper and reality (it is much more than 1/2 the time) I want you to consider something …

    Under my state’s law there is modest child support ordered from the higher earning parent to the lower earning parent when custody is equally held.

    I sometimes wonder: what if she actually got it together? What if she really made it and started earning more than me?

    Of course I could return to court, and seek a reversal so that she pays me support.

    My problem with that? It’s ridiculous. Neither of us should be paying anyone support. Neither of us should be paying anyone a dime. We are parents to the children.

    We are both 100% responsible for the children.
    We are both, solely and separatly, 100% responsible for the children we have both claimed custody of.

    Meaning: if she is not 100% capable of putting up a home for her children, if she needs another adult made by court and law into a tribute-paying peon because otherwise she is incapable, on her own, of satisfying her parental responsibilities:

    then she has NO GODDAMN BUSINESS enforcing her parental rights.

    And if I needed “support” from her to do the same … well, same to me.

    But here’s the wider issue:

    1) If a woman doesn’t want to be a parent, she has abortion, and adoption – if a man doesn’t want to be a parent – he has child support, or prison
    2) If a court TAKES YOUR CHILDREN AWAY, and orders parental rights to your ex-spouse or baby-mommy, – it is for you: child support, or prison

    and yet:

    3) When veterans have been breaking under this regime, left and right, under our noses, … WE DON’T CARE
    4) When an aging military wife gets the anxieties because General Petraeus cheated … that’s news worthy to print, in the NYT

    lastly:

    5) The immoral disgusting mass of it, sickening to high heaven, is “ho hum” to our broader sensibilities.

    A nameless police spokesman in Canada said women should consider dressing modestly, for their safety’s sake:

    – so we have a worldwide mass of “slut walks”

    Men are sent to prison for failing to fulfill the obligations of peonage imposed on them by women and courts, … many commit suicide

    – “sorry what’s your problem?”

    I explain these things to “blue pillers” every day almost. Red state and blue, dem and repub, all of them. Here’s what may surprise you:

    Almost every one of them gets it.

    And they immediately also get this and in their own words say as much: I stand hear, as if a fisherman standing atop a small pontoon boat, holding a squirt gun, with nothing but truth as my weapon, and coming at me is a nuclear aircraft carrier.

    No one is going to change the imbalance. No one is going to address it. No one is going to take it on.

    My own state has a whole giant expert committee dedicated to looking at the “problems” with child support – principally the problem that conventional wisdom is that men aren’t paying enough of it.

    I have kids. I love my kids. Heartiste thinks there is no such thing as love.

    I disagree, because I know just one thing: I love my kids. All else is conjecture.

    And if we can believe that IF there was a god, and god could through his existence confer “meaning” or “purpose”, why the hell can’t we, through existing, create our own meaning and purpose?

    If its all evolution and genetics – it’s still a miracle. We’re still alive. We conscious. We’re not rocks or slime. We are alive. We can, through actions, decisions, through the exercise of agency, create all the meaning anyone needs.

    And that makes the life of the family worthwhile. It makes it worth fighting for. And for that much, I understand why you’d take issue with MM.

    But against the oncoming aircraft carrier, on our little pontoon boats, we are no match at all. The best and only hope we have, is this:

    1) Stop fishing
    2) If you must fish, whatever you do, don’t give your bounty to the machine

    You must swallow the red pill whole. And I am very sorry, but you cannot marry.

  76. “My uncle has a country place
    That no one knows about.
    He says it used to be a farm,
    Before the Motor Law.
    And on Sundays I elude the Eyes,
    And hop the Turbine Freight
    To far outside the Wire,
    Where my white-haired uncle waits.”

    I can hear the spit gravel in the song. Red Barchetta, anyone?

  77. ‘Never marry. Pump them. Dump them. Leave them.’
    You do know that this would be the end of civilization if every guy followed this advice.

    First, not every guy is going to follow that advice, just like not every guy is ever going to be exposed to or accept the red pill. Not even close. So the “end of civilization” scare tactic is just that – a scare tactic.

    Second, who gives a fuck about society over the individual? Society owes you nothing, and you owe society nothing. Every person should choose what is best for them, and letting someone or something else dictate that choice for you, especially in a way that leads you to sacrifice your welfare and happiness for some nebulous higher ideal, is right and well fucked up.

    Third, Mark Minter has experience. Heed it. Yes, his experience is only one set of possible experiences, and there are many other people who’s knowledge and experience should also be taken into account, but Mark’s is still real-world experience. Again, heed it, because it is far from an isolated case. For example: http://whoism3.wordpress.com/2012/11/17/confessions-of-a-reformed-incel/
    If a person who is aware of all this still decides to marry, more power to them. It’s their choice, but at least (we can hope that) they are going into it eyes wide open and better prepared than otherwise. Best of luck to them, but don’t say you weren’t warned.

  78. “You must swallow the red pill whole. And I am very sorry, but you cannot marry.”

    Well that’ll be easy to accomplish since I don’t meet very many young American women who believe in legal marriage or religious marriage anyway.

  79. “Is monogamy natural”?

    Well, no. I at least don’t think it is. Worked for one milieu of our history. That milieu is probably over and whether or not it is, doesn’t make monogamy natural.

    Fight for what is right for you. Odds are, monogamy isn’t.

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