Difference of Purpose

Have a look at these videos.

Very interesting. First, I have to acknowledge that the CFM (cosmo for men) video was funded by the magazine, and the ass-cam was funded by Levis as part of a viral marketing effort, but look at the difference in approach to both of these. They’re essentially experimenting for the same purpose, but look where each gender places the emphasis and the methodology each uses to collect data. Yes, I know this is for entertainment purposes, but it’s really fascinating to see the differences “in the wild” so to speak.

For the women it was all about “busting” (i.e. shaming) men checking out their ass, while still enjoying the attention, all set to some club music(something bigger something better). It almost wasn’t worth the effort considering that women have a much more pronounced peripheral awareness than men and they’re only confirming what they already know; guys like a nice ass. As a rule, women love the chemical rush that accompanies experiencing indignation, so it’s no surprise that the overall production is one that prompts this – and this is especially true of the clips where a guy who is obviously ‘with’ another girl takes a moment to check out an ass in her presence. “Men are pigs and here’s the proof.”

Compare this to the much more elaborate men’s video, complete with an ‘onboard’ video unit backpack to support 4 different camera angles. The approach here is to gather covert information, not to shame women. While entertaining, the purpose is to empirically educate men in one of the prime tenets of Game, which also happens to be one of the prime tenets of behavioral psychology:

Behavior is the only reliable proof of motivation or intent. Believe what a woman does, not what she says.

The approach is one of deductive reasoning. What parts of a man’s body are reported by women to be the most attractive? And here we have it; how often do we read that women are first attracted to a man’s face or eyes? To be cute they might also mention how they like a nice butt on a man. Yet neither of these regions were targeted by women very often or at all in the case of eyes. The majority also report that they’re less attracted to “overly muscular men” yet if this experiment is accurate, it was this guy’s biceps that attracted the most attention for women, followed only by crotch gazing in frequency – another body part women would rarely admit to ‘checking out’ on a guy.

Take these videos with a grain of salt. As I started with, both of these were sponsored by business ventures with a vested interest in generating attention and sales. However, I can’t help but see the code in the Matrix here with regard to how each gender process the same idea. It’s the purpose behind the video that betrays the interest. I find this idea infinitely more educational than contrived PUA street demonstrations.

Published by Rollo Tomassi

Author of The Rational Male and The Rational Male, Preventive Medicine

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detinennui32
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detinennui32

“this guy’s biceps that attracted the most attention for women, followed only by crotch gazing” Size DOES matter. “Behavior is the only reliable proof of motivation or intent. Believe what a woman does, not what she says.” This is crucially important for men — especially young men — to grasp. Many women won’t admit, or don’t want to admit, what they like or find attractive. 1. Words: “I just want a nice guy who will treat me right” Action: Screws the drummer in the rock band an hour after meeting him 2. Words: “I want to wait (for sex) with… Read more »

Good Luck Chuck
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Good Luck Chuck

Compare this to the much more elaborate men’s video, complete with an ‘onboard’ video unit backpack to support 4 different camera angles. The approach here is to gather covert information, not to shame women. Not to turn this into a media rant but speaking of gender bias, has anyone seen that 5 hour energy commercial where the guy decides to take 5 hour energy so he can “be a morning person” and get up early to work out with his wife? The facial expressions on her face when he “dares” to join her for a workout are cringeworthy, but the… Read more »

Sam Spade
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Sam Spade

Even back in my AFC days I noticed and acknowledged female crotch staring. I guess as an AFC it was refreshing to know they were guilty of something like that, so I never disabused myself of the notion or explained it away. In my most AFC days, I still, deep down, knew the truth.

Good Luck Chuck
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Good Luck Chuck

Is it just me, or were the glances from the women hard to see? It would make sense that they would be a little more covert when doing something that they wouldn’t publicly acknowledge.

Rollo Tomassi
Guest

My guess is that any woman watching the men’s video will totally write it off as men looking for something that they want to find.

♠A
Guest
♠A

Sam, I believe you touch on an important fact here. It seems most of us knew, at some level, the truth. Our problem was we didn’t know how to properly make use of the realities with which we were struggling. For example, sure, we knew girls liked the “bad boys” but we didn’t really understand what aspects of the personae they wanted. When reading on this subject, I find the most liberating thing to be how very, very few rAFC stories are dissimilar – meaning we, as men, have an instinct for it (which society works to repress) but we… Read more »

♠A
Guest
♠A

Chuck, did you post this because you heard me screaming at my TV from 1,000s of miles away? Because that was exactly what prompted my rage; you nailed it.

Were it reversed, can’t you hear them shrieking in your head already:
“She doesn’t even need to work out!
“She’s perfect however she looks!
“How dare that bastard!”
“That towel to the face is domestic abuse; He should be in jail!”

Fred Woodbridge (@fwoodbridge)
Guest

Something I find interesting with the ass cam video is how many, shall we say, “lesser” women glared at the ass as well, either with burning hatred, envy, or perhaps appreciation.

Dan Fletcher
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Dan Fletcher

Women have much better peripheral vision than men. The implication being they can check out bulges without being detected.

I postulate women check guys out much more then we are aware of because us guys don’t realize women don’t have the same “tunnel vision” that we do. What seems to a man to be a women looking in an innocent direction could be her checking out your sweet lats.

Awesome blog Rollo

DJDamage
Guest
DJDamage

check out this video:

[youtube http://www.youtube.com/watch?v=BV1ZsziAzHQ&w=420&h=315%5D

They all love to look.

Cat Patrol
Guest
Cat Patrol

Guys will look for a few seconds and forget it.
Women take a half second glance, memorize it, then fantasize about it that night.

jzEllis
Guest
jzEllis

I don’t buy the women have better “peripheral vision” bit. I think generally, men just don’t care. I know I don’t. if u have a nice ass I’m gonna look. if u didn’t want me to notice don’t show it off.

that said, I catch women crotch gazing at me as well as checking out my pecks all the time. although I agree most men normally aren’t as observant about such things with regards to women.

Dan Fletcher
Guest
Dan Fletcher
samseau
Guest
samseau

Girls instinctively look downward when they are attracted to a man.

So if they are standing up and facing a man who is taller than them, they will look downwards and be facing his biceps.

If they are sitting, their downward look will face his crotch. That’s all there is to this video.

Also, there are plenty of times in this video where the girls look directly into his eyes, but they fail to highlight it. Lame video.

AlekNovy
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AlekNovy

one of the prime tenets of Game, which also happens to be one of the prime tenets of behavioral psychology: Behavior is the only reliable proof of motivation or intent. Believe what a woman does, not what she says. Which game? It’s funny how each of you gamer folks likes to take credit for everything on planet earth. Everyone of you will say shit like “x is a primary tenent of game”. Ask 1000 gamers to compile a list of top 10 tenents of game, and you’ll get a 1000 answers. To me sounds just like a really elaborate mind-fuck… Read more »

xsplat
Guest

I took a minute for a lazy google of women’s comparative peripheral vision, and confirmed what you said. I was at the disco the other night, and wasn’t sure if a girl who was giving me no eye contact was none the less giving me IOIs by dancing near me even as I moved about the club. Did she notice how I’d been observing her much of the night? As a man I’d need to look right at a persons face to know if they were looking at me. I’m guessing now that a girls peripheral vision can do that… Read more »

a
Guest
a

Calm down dude.

J.M.
Guest
J.M.

“The more things change, the idiots still the same”

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