The Truth About Standards

Most men never vet women for anything like long term acceptability. A lot of guys would have you believe they have high standards for the women they self-righteously allow into their lives, but for the most part this is internet posturing from Trad-Cons and ‘spergs‘ who’d like their circle of virtual friends to believe they have more options, or more learn-ed wisdom, than other men. After-the-fact rationalizations about how discerning a guy was in choosing his wife or girlfriend are a necessary insulation for men’s egos when they come into the Red Pill community. They get uncomfortable when the Red Pill Lens forces them to take a better look at their own choices.

The flip side to this are the guys who’ve already been burned by a woman, and by association the totality of Gynocentrism. They also tend to reverse engineering their lack of vetting. A wife who was once his Quality Woman becomes the bitch who turned on him – the living example of all women and their Hypergamous nature. Likewise, these guys never truly vetted their ex. In someways they may have been as equally naive about the nature of women as the guy still married and self-convinced that he’s done his due diligence in selecting the perfect mate.

Now add to all this a religious belief-set that is founded on marriages staying solid foundations of family formation and resistant to divorce (thus ensuring contentment and righteous living). Here we add another layer of self-blinding on top of men’s haphazard long-term mating strategy founded on his necessitousness. Surely a man’s true religion is the key to a loving and happy wife, appreciative children, strong family ties and quality of life? Men will always seek validation in the choices they invested their lives in – particularly in the face of realities that contradict them.

All of this is related to men’s long term mating strategy. I’ve written extensively on men’s innate mating strategy and the existential importance of men ensuring their own paternity. But just as women’s Hypergamy is a manifestation of their biological nature, so too are men’s imperatives in their own mating strategies. However, a distinction needs to be made with respect to Alpha Fucks/Beta Bucks equalist comparisons with women’s strategies. Men and women’s mating imperatives are both antagonistic and complementary depending on the nature of the men and women coming together to reproduce.

Men’s innate, unconditioned, biological imperative is unlimited access to unlimited sexuality. Left to his own volition, and unimpaired by women’s Hypergamous filtering strategies, men’s innate drive is to opt for variety of sexual experience.

Critics will counter with “Well, women look for variety too dontcha think?”

While there is some truth in this, women’s desire for broader sexual experience is motivated by a search for better quality in the men she has sex with, not quantity per se. Monogamy (as we know it) is really a tool for low SMV men to socially ensure reproduction and paternity (at least in theory).

For men the motivation is about quantity. Yes, men love variety in women. Yes, men would rather there be no hindrance to getting to that sexual experience with that variety. This is why pornography is ubiquitous today, and has always been a motivator for men – unlimited access to unlimited sexuality. There’s a reason why young Muslim men are promised 70 virgins in paradise if they martyr themselves. Variety and ensured paternity, even if it has to be in the afterlife, is clearly a strong motivator for men. Rockstars and religious zealots all strive for the same goal, they just come to it in different ways.

Priorities

Men are so motivated by sexual experience that it supersedes the need for food. Research shows brain cells specific to men fire up when mates are present and override the need to eat. Take this as you will, but it does reinforce the idea that for men, sex is in fact a biological need.

Left unhindered human (Alpha) males will opt for securing multiple breeding partners; in some cases sequestering them for his long-term use. Locking away harems in secured compounds is something powerful men have done since our tribalistic past. Secure mates – secure paternity with them. There’s a reason why eunuchs guarded harems. The notion that men and women were ever naturally monogamous is an idealistic social convention. True monogamy in the animal kingdom is an extreme outlier. It’s just this prioritization of sexual opportunity that makes vetting women for monogamy compete with reproductive opportunism.

Strategic Pluralism

Most men are not Alpha males. The vast majority of men in this life and in eras past only had sexual access to a precious few women in their lives – if at all. Even in social conditions that rewarded monogamy and punished infidelity men and women have always found ways to manifest their antagonistic mating strategies. As few as 8,000 years ago (post agrarianism) 1 male reproduced for every 17 females. And as few as 4,000 years ago women were out-reproducing men. Again, read and make your own conclusions, but the point is human mating strategies find ways to circumvent social conventions.

On paper, monogamy is not a bad idea. As a social convention monogamy has been a stabilizing force in human evolution, but it in no way aligns with our innate sexual proclivities. Monogamy is a sexual strategy that primarily benefits low SMV men because most men will never experience (relatively) unlimited access to unlimited sexuality outside of pornography.

In Red Pill spheres we encourage men to consider themselves the prize. I personally believe that the most important step in unplugging a guy from his Blue Pill conditioning starts by internalizing the concept of Mental Point of Origin, but why is this often the most difficult step for men? It’s hard to think of oneself as a ‘winner’ when all a guy has done is lose for most of his life. The numbers don’t add up, and all the pep rallies a guy can pay for wont account for much until the day a girl actually responds to the “new you“. Feeling good about yourself is great, but most men want a solution to their sexlessness. Remember, sex really is that important to your male hindbrain. Food < Sex, got it?

According to Strategic Pluralism Theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

From Why Is Muscularity Sexy? Tests Of The Fitness Indicator Hypothesis

A lot of men get confused about the masculine imperative, but for the most part I think Strategic Pluralism Theory outlines most of mens’ mating strategies. In the Pareto Principle I delved into how women separate men into different sub-groups. The popularized oversimplification of this goes something like this:

“20% of men are fucking 80% of women.”

This is a misnomer. Granted, it used to have the good intention of getting men to believe that a small percentage of guys are having sex with a majority of women, and well, it might as well be them, right?

I’m sure that was meant to be a kind of motivational encouragement for guys learning Game, but it’s effectively wrong. The reality is 100% of women are interested in fucking about 20% of guys. We can see this repeatedly illustrated in various online dating stats and the realities of what Tinder has done to the SMP. But that’s the principle, not the practice. Just because a woman wants to get with a twentieth percentile man in no way means she will be getting with that guy. The issue here is the want not the get.

The Scarcity Mentality

Most men live in a state of sexual scarcity. So to implore a man to believe he’s actually the prize, or he should consider himself the prize, is an alien thought to him. Whether he acknowledges it consciously, his hindbrain understands the realities of his present-state sexual market value and it understands the reproductive equation it’s tasked with solving in (hopefully) a prosocial way.

Any time a woman actually shows an intimate interest in a low SMV man he will instinctively overlook the “deal breakers” his rational mind would otherwise give him pause to consider. Remember, sex supersedes hunger in the evolved scope of things for men. There are no considerations for ‘red flags’ with a woman when reproduction is of more strategic importance to his hindbrain.

When I’m listening to shows like Before the Train Wreck I hear the same predictable problems voiced by young men over and over again. There are consistent red flags these man should’ve seen before committing to a woman. And as a third party to this, we’re always dumbfounded by how the guy couldn’t have seen the signs before acting or committing to a woman’s mating strategy in order to facilitate a compromised version of his own strategy. Men’s rational process (particularly young men’s) are bypassed by sexual instinct and the hindbrain realization that his breeding opportunities are few and far between.

75% of college men would agree to have sex with a (semi-attractive) female they just met on campus while 0% of women would do the same with an unfamiliar male. Most men simply do not vet women for long term compatibility. The nature of our biology and our access to reproductive opportunities makes vetting a hindrance to solving a reproductive equation. In short, most men can’t afford to miss out on breeding opportunities.

As I outlined in Instinct, Emotion and Reason, our rational process requires time to be fully useful to us. The Instinct and Emotional processes are far quicker in their assessments and immediate effect on us. While men may innately prioritize reason before emotion, Instinct beats all other processes in speed and efficiency – if not accuracy. In our feminine-primary social order we further complicate (and disadvantage) men today by teaching them that their emotional response is the “correct” one to base decisions on. We conditions men to prioritize the Emotional process from a very early age. Again, all this makes actually vetting a woman for intimate acceptability almost offensive to the average (Beta) man today.

And this discomfort with holding any standards for women to receive his intimate approval also serves women’s sexual strategy.

You Just Got Lucky

There is a social aspect that comes into play with respect to men pairing up with women. As western societies have become more gynocentric the need to establish limitations on men’s mating strategies, and the simultaneous unfettering of women’s strategies, becomes apparent. In short, men simply aren’t allowed to hold standards for women to follow. And it’s offensive for men (not women) to even suggest the criteria women might need to ‘live up to‘ for men’s consideration of commitment.

Rich Cooper’s engagement on this one Tweet should illustrate what I’m getting into here. I’ve seen other variations of this message serve as outrage fodder for local news programs. The point is that a man making even marginal requirements for a man’s investment in a woman is met with extreme hostility. If your goal is getting social engagement there’s no better way to get it than by having the audacity to tell women they should qualify to a man – in any context. The idea that there is a man somewhere on planet earth who would voice his conditions for intimacy with women is unconscionable in gynocentric society.

But why? Why do women and their ‘allies‘ become so incensed by this? Because it commits the cardinal sin of the female power structure; it removes a degree of control away from women’s Hypergamous choice. If a woman must qualify to a man – in any context – it also sins against the maxim of the Strong Independent Woman®:

Never do anything for the express purpose of pleasing a man.

Notice how hostile women become when any man would place conditions on his terms for intimacy/commitment. This is a challenge to women’s unilateral control of Hypergamy in the social order. But more so, it is an affront to women’s Existential Fear:

The Existential Fear in women is that their innate Hypergamous Filter, their Feminine Intuition, might be fooled, and by being fooled she may either die or have her reproductive potential compromised for her lifetime by bearing and raising the child of man who is a suboptimal Hypergamous choice for her – a man who exerted his will over her Hypergamous choosing filters.

That a Beta male would ever hold conditions for his commitment triggers indignation in women.

Even Alpha men must never put terms on their commitment; men should feel blessed that any woman would have them. When Beta men reflexively default to social self-deprecation around their wives or LTR we see this social convention confirmed. We are conditioned to feel “lucky” that a woman lowered her standards to accept a man as her mate.

This is the intersexual poker game women play with men on whole. Entitlement, solipsism, anxiety over optimizing Hypergamy, all that competes with the foreknowledge that her attractiveness will decay over time. Women’s hindbrains know that their sex appeal, their agency in achieving that optimization, is ultimately perishable. Now add to this the anxiety that a Beta male might ‘trick’ her into choosing him as a mate and you can see why the Sisterhood will rally against men holding any demands for their interest in a woman.

Men often acquiesce to the mindset that they ought to feel fortunate that a woman would ever have them. They also foster this necessitousness in other men, usually as a form of Beta Game.

This endemic sense of metaphysical gratitude is what prevents men from even considering having standards for women. It also polices other men from holding standards themselves. How dare you be so arrogant as to expect a woman to live up to your demands? Just be glad the gods took pity on you and granted you a wife when so many Incels are at home with dick in hand. Tsk, tsk.

When a man ever has the temerity to evaluate women’s worth he’s made into a pariah. Today we expel boys from school for making lists rating the girls in their classes. Meanwhile women develop apps to do exactly the same for the men they’ve dated to inform other women. In a fem-centric social order only women are allowed to hold standards. This fact is a manifestation of a larger power dynamic between the sexes today.

A list of qualities a woman should have to please a man, to hold his long-term interests, goes viral and makes the evening news. Those men then become the easy, chauvinistic, villain to hate – “Can you believe that men like this still exist?!”

Eligible Bachelors

In my last post I made mention of how women were in crisis mode about the lack of ‘economically attractive’ men today. The articles about this crisis center on the idea of “eligible” men. Even the wildly popular show The Bachelor is built around the idea of men’s ‘eligibility’ to be considered for women’s approval. Qualify. Prove your quality. Be worthy of a woman’s love. Be ‘eligible’.

A female-primary social order – an order dedicated to maintaining feminine social control – needs to ruthlessly control which man is eligible for women’s consideration. It’s never the other way around. ‘Eligible’ is a way of psychologically maintaining a superior station of value for women.

Always bear in mind, women break rules for Alpha men and make rules for Beta men. But on a social scale it helps maintain the power imbalance if even Alpha men believe the same mythologies as Beta men.

This essay is the first in a series meant to establish a hierarchy of relationship needs that men might consider to help them accurately vet the women they allow into their lives and to enact these standards.

Are Men Adapting to the New Sexual Marketplace?

I revisited the topic of Men Going Their Own Way (MGTOW) last Saturday on Rule Zero. I don’t like rehashing old debates I’ve learned will ultimately go nowhere. You simply wont reach most people who don’t want to be reached. Once they’ve had some experiential lessons in life, reinforced it with the tribalistic need to affirm the beliefs derived from that experience and then invest their egos in them it becomes kind of pointless. I’m not saying just give up on people, far from it, but do understand what you’re up against. This is why I say unplugging men from the Matrix is dirty work, and a lot like triage. Know what’s worth expending energy for.

Most men, and nearly all women, don’t form a belief set based on multiple, independently funded, peer reviewed studies or statistical analyses. We go with experience first and then modify it from there.

I did a bit of preparation for this talk. My schedule last Saturday only permitted me an hour so I wanted to be succinct and throw out at least something new to the conversation. There’s a lot of tribalism in the Manosphere today and it’s no surprise that MGTOW as a tribe in growing – but likely not for the reasons most MGTOW would be willing to admit. MGTOW is becoming atomized and commercialized in the same manner as I predicted the Red Pill would (and has) last year.

What that means is MGTOW is rapidly becoming the same commercial vehicle for grifters that the Red Pill was just a year and a half ago. Life Coaches, Relationship Experts, Fitness Gurus, even Christian men’s ministry pastors are all looking online to find out ‘where have all the men gone?’ When men were found in the Red Pill this is where the grifters would coalesce. Thus, you had every ‘brand-of-me’ self-improvement hack calling himself “red pill”. A few of them still do. A few of them read verbatim from my book(s) and plagiarize it as their own. But more now I see these same grifters referring to themselves as MGTOW without realizing (or even caring) what it really means to men.

MGTOW is the new ‘brand’ that lifestyle ‘coaches’ are adding to their twitter profiles and YouTube channel About pages. They see the potential for growth by association. Even if they get owned in their comments and feeds, adding the tag MGTOW will draw clicks. A few of these ‘coaches’ had a familiarity with the tribe and decided to finally commit in the hopes that it would boost views, others are former ‘power-of-positivity‘ life-coaches who slide into MGTOW because the definition of what makes a man “go his own way” is so loose now that it can align with virtually anything the guy had written about before his new affiliation.

It’s a real short step from “Make yourself your Mental Point of Origin” to “Make yourself #1 in your life” and then to “Go your own way.” I’ve had at least four “dating experts” (one female) claim Mental Point of Origin was their own idea in their subscriber emails as recently as August. Grifters used the Red Pill and are now using MGTOW to legitimize their brands today. In 2015 the MRAs decided to appropriate the Red Pill as their own brand to name a feminist’s “journey of self-discovery” movie The Red Pill. This appropriation is continuing with MGTOW now.

As I said on the Red Man Group back in May, the Red Pill is going to have a real PR problem in the coming year. Everything I predicted in my State of the Manosphere address a year ago has come to pass and I predict it will only intensify in the 2020 election cycle. The Gender War needs a convenient, easy-to-hate villain to point to in order to reinforce the Future is Female narrative.

Very soon MGTOW will have the same PR problem. And once the next Eliot Rodger or Alex Minasian incident occurs you’ll see these grifters scatter from MGTOW like roaches when the lights come on. When there are dead women on the sidewalk somewhere, and the MSM is using terms like ‘MGTOW’, ‘Incel’ and ‘radicalization’ that is when all the ‘tribes’ of the Manosphere will throw each other under the bus. That’s when you’ll know who was ‘playing MGTOW’ for likes.

Adaptation

One thing this re-debate of MGTOW has made me reconsider is whether men are adapting to the new realities of the sexual marketplace or just looking to make their necessities a virtue. At its simplest MGTOW is men refusing to make women the measure of their lives, and then molding their lives to their own plan. This pairs nicely with virtually every pet ideology and ‘positivity’ grift in the ‘sphere today. Even Tradcons will agree with MGTOW if it means “Be the best man you can be“. It agrees with Mental Point of Origin. It agrees with Roissy – “You shall make your mission, not your woman, your priority.” It agrees with “Women should only ever be a complement to a man’s life, never the focus of it.

If that was all there was to MGTOW it would simply be Red Pill. What “MGTOW” life-coach grifters don’t realize is that MGOTW is a derivative of the Red Pill. I’ve always argued that once a guy becomes Red Pill aware he cannot help but live in some different fashion. Even the guys who go into complete denial can’t unsee the truths of intersexual dynamics. It’s what you actually do with that new awareness that sets apart Red Pill praxeology from MGTOW in practice. There’s more to MGTOW than just refusing to make women the measure of a man’s life – it’s also deciding what actually is deference to women. And that’s where it becomes highly subjective.

In my last post I outlined how women were upset there weren’t enough ‘eligible‘ men to marry in the current (westernized) sexual marketplace (SMP) today. Of course the two most common responses were either:

  • Women are the victims of the SMP they created. Women’s solipsistic, socially enabled entitlements to an ‘economically attractive’ man (a man who exceeds her own productivity by 58%) only proves the point that women’s social media bloated egos have made them unrealistic tyrants. Now their beliefs and actions have come home to roost.
  • This is proof-positive that MGTOW is working! Finally women are waking up to the realities of their beliefs and actions. If enough guys abandon the SMP altogether then women will be forced to come back to reality and choose men based on other criteria than ‘economic attractiveness’.

One point I struggled to make on last week’s show was that I wondered if MGTOW believed that, from an evolved perspective, men and women are better together than they are apart. Unfortunately, I didn’t have time to pursue that question in depth; do MGTOW largely believe that, if social circumstances were different, men and women evolved to be complements to the other and the best social outcome would be for the sexes to be together rather than segregated?

For the last 60 years feminism has effectively driven a wedge between men and women. The Gender War of today exists because of a systematic segregation between men and women (don’t @me with the cultural marxism/’evil juice’ shit for the moment). Honestly, I’m sick of reading about how negative it is to merely point out the realities of this ‘gender cold war’ by Success Porn grifters, but is not MGTOW an adaptation to this segregation? Is not MGTOW an exacerbation of this segregation. When I read mantras like ‘Dogs, Dudes and Dolls’ it sounds an awful lot like ‘Cats, Girlfriends and Vibrators’.

Is MGTOW an adaptation to the conditions in a sexual marketplace that was (and still is) contrived by feminism/gynocentrism?

The following quote is from a long time commenter and friend Deti. This was from a larger discussion that began here if you want to get some context. Sorry guys, I just don’t have the space to repost the whole thread, but I don’t want this to get lost. Hopefully, it will inspire further discussion in this post’s comments:

I read Novaseeker as saying in his comments on this post, that women have adapted within this particular milieu. In other words, women noted the changes and have adapted to them. It helps that the changes were geared to them and prepared with them in mind. But women have adapted, and men have not.

About 100 years ago, it was all geared toward men and the sexual and marriage marketplaces were prepared with men in mind. They were prepared to advantage men and disadvantage women. Women responded to and lived within that milieu in a number of ways.

Using soft power, manipulation, deceit, subterfuge, behind the scenes machinations. Most women were more or less OK with marrying an OK guy, having OK sex, and living an OK life.

Of course, sometimes women cheated on the downlow. Sometimes women cuckolded husbands. I mean real actual traditional definition of cuckolding, which is a married woman getting pregnant by an Alpha and passing the child(ren) off as the Beta Husband’s. There’s no way to know how often that happened, but it wasn’t really rare – Maybe anywhere from 5 to 20% of children then weren’t fathered by their bio-moms’ husbands. In rare cases, not marrying and becoming spinsters, living as bohemians or as “favorite cousins” or “favorite aunts” with male relatives, working as teachers or seamstresses or some other job, and being live in nanny/maid. In rare cases, divorcing and living off family money or a husband’s alimony money. Living as widows and not remarrying.

The point is that women learned how to adapt. There are a lot of reasons for that, but they did adapt.

The main responses men have used today to adapt to changing circumstances have been:

  1. Game/PUA/Seduction – Use the changes to men’s advantage and go for easy sex and the bachelor lifestyle.
  2. MRA – Fighting the changes to advocate for either equalizing the laws or rolling them back to a return to Marriage 1.0 and pre-sexual revolution status.
  3. MGTOW – Check out of the new system, refuse to support or participate in it, and eschew relationships with women to varying degrees.

About, oh, 20 years in, I think we can safely say that option 2) is dead in the water and has been for some time. About the only real reforms here are that divorce and family laws are slowly, very, very slowly, moving toward 50/50 residential custody and away from alimony (except in the case of longer term marriages with breadwinner spouse/dependent nonemployed wife). Unless you have been married more than 20 years and support a housewife, you probably will not be paying alimony except for temporarily. Thats about the entire sum and substance of how “equal” it’s going to get between men and women.

That leaves 1) Game; and (3) MGTOW.

It’s hard to tell what will come out of this. I think we can say:

• Marriage 1.0 is dead and we are never going back to it for at least 2 more generations. If you think you’re going to have a “traditional marriage” where you don’t have to do much to maintain it or you can let up on your attractiveness levels, think again. Because that is not going to happen. If you’re going to marry a woman, you need to improve your attractiveness, marry a woman who is not financially dependent on you, and cultivate your own life separate and apart from her. You need a contingency plan in the event the marriage goes south. And with all that, you need to consider whether you want to risk bringing kids into the mix. You absolutely need a prenuptial agreement, even if it gets judicially torn up or modified later.

The bottom line is, people are still marrying, it’s just that it’s all being pushed out later and later, and people are staying single longer and spending less time married. Many women are meeting the men they eventually marry in their early to mid 20s, and then marrying in their late 20s and early 30s. That’s a paradigm that’s increasing in frequency; this idea of long term dating and engagements lasting 2 to 5 years while both the man and woman establish their careers.

If you want long term relationships you should consider marriage alternatives like living together, or being exclusive while living apart. You absolutely must avoid at all costs these polyamory/polygyny situations, and open marriages. You absolutely must avoid women who want to continue AF’ing it even after they marry. That must be an absolute no go, not an option, ever.

• Men have to improve and increase their sexual attractiveness to create, maintain, and sustain relationships with women. You can’t let up here. That’s IF you want relationships with women.

• More and more men will go pure MGTOW and will severely minimize if not eliminate their relationships with women. For a growing number of men, this option is going to be the best one, because (a) they did the work and still couldn’t attract women; or (b) they don’t want to do the work and it’s easier to stay as is than to try.

For most men, avoiding women entirely, except for paying hookers, is a no go. The thirst is that strong. The male sex drive is that potent. Most men want to have some contact with women, even if it’s just random hookups now and again. And the only way to do that is to make yourself as sexually attractive as possible. That just is so. Women are the ones who pick sex partners, and they have no problem with sharing attractive men with other women. So if you want sex partners, you have to make yourself sexually attractive. And you have to know male and female sexual nature, so that you know what you’re getting into, you know what you’re seeing, you know what women are doing, and you know what women really mean when they talk.

For men, improving one’s own attractiveness increases one’s power in the market. It increases his ability to control some of the selection process. It gives him an abundance mentality. It gives him the power to walk away from situations that disadvantage him. It gives him the ability to tell women “no” and to reject women who cannot or will not give him what he wants and needs.

On the other hand, going your own way can also increase your power in the market. It maximizes your control over your own life. It sharply reduces your responsibilities to others, and increases your opportunities. It frees up your resources to expend the way you want. Sharp reductions in responsibility means a sharp reduction in the needed resources for day to day living, meaning you can work less and increase your leisure time.

I think that more and more men will go pure MGTOW, which is essentially “make the best of a tough situation, be single, and don’t have a family. At least that’s better than getting divorce raped and it’s less work than going to the gym, getting in shape, and eating clean. This way I can eat what I want and work 30 hours a week, and live by myself in my apartment”. It’s kind of similar to women 100 years ago, where the path of least resistance was for Bertha BigGirl, Martha Dumptruck, and Plain Jane to “find a decent, OK man to support me, and probably have at least 3 of his kids. At least it’s better than living with Mom until she dies, and then having to live with my brother and his wife, and taking care of their kids.” And similar to the spinster, the MGTOW will be low status, or at least perceived as low status. But for the spinster and the MGTOW, their lifestyles will be at least better than whatever else they could have gotten.

Guys, Nova is absolutely correct in that men by and large are not adapting.

I think that what’s going on is that many men are saying “want to stay the same, don’t want to do a lot of work, but I still want women to be attracted to me and to be able to date a lot and eventually get married and have a family like (a) mom and dad had when I was growing up; or (b) like I didn’t get to have growing up.” Well, you can’t have that, at least not without working for it. If you want something you’re going to have to work for it. If you want women and sex, you’re going to have to make yourself attractive to women. And the way you’re going to do that, the only way to do that, is to stand out. And the way you stand out is by improving every area of your life – your job, your body, your finances, your lifestyle, your hobbies, your social acumen, and everything else that involves you going through your life.

The funny thing is that when a man stops caring so much about it, forgets about women, and sets about improving his life, he starts attracting women.

That’s the current state of things, I think.

I don’t disagree that we’re presently at a turning point in intersexual relations. After the advent of unilaterally female controlled birth control and the Sexual Revolution that followed the upheaval in how men and women come together and relate was inevitable. Now that we’re 50 odd years past that point we’re figuring out how reproduction, love, marriage, and something as simple as boy-meets-girl is going to look for future generations. The internet and a social media acculturation on a global scale has seen to it that it will likely never look like it did under the old social contract. There’s a theory that post-agrarian societies experienced a similar shift in intersexual dynamics in our ancestral past. Socially enforced monogamy was the obvious intersexual shift.

Right now we’re seeing a similar shift in intersexual relations. Is it simply better for men and women to live segregated lives? I don’t believe so, but it seems like a larger cultural narrative believes it’s time for both men and women to go their own ways. Until one side concedes, fuck any notion of evolved complementarity is the narrative I guess.

I do disagree with Deti in that I think men are adapting. They always have. It’s that the adaptation is counter to what we might hope is the natural order between men and women.

Alpha Widows

As today’s Purple Pill Manosphere tries to sort out what it wants to pick and pull from ideas the Red Pill has been debating for decades now it requires a lot of deliberate misdirection of the old concepts they struggle with. This is actually nothing new. If you look at any of the exchanges I had with Aunt Giggles (Susan Walsh ret.) or various notables from the golden years of this blog you’ll recognize the pattern – Distort the premises of the concepts that conflict with your ego-investments, straw man them, then offer some redefinition of what they ‘really’ mean.

One of these maligned concepts is the phenomenon of the Alpha Widow. I’ve written extensively on this idea for well over a decade now. I’m fairly certain I even coined the term back in my SoSuave days. Back then Alpha Widow was a designation we used to describe a woman’s tendency to become fixated on an Alpha lover she had in her Party Years and still pined for him into her 30s or 40s after marriage. We didn’t just pull the idea out of our asses back then. We came to it because of the overwhelming number of married or LTR men who reported that their wife or girlfriend were pining for old lovers they thought were “the one that got away” or they left them to pursue a new relationship with an old flame.

Back then it was just a useful reference, but it quickly became such a predictable and confirmable phenomenon I thought it deserved more investigation. I mentioned Alpha Widows in The Slut Paradox but it was around this time that Roissy (Heartise) had proposed a simple maxim: 5 Minutes of Alpha Trumps 5 years of Beta. That’s when I decided to look deeper in my own short essay Five Minutes of Alpha. With a Red Pill Lens I began to see this Alpha Widow narrative played out in popular culture. Katy Perry had a song out then called The One That Got Away and it accurately described everything that goes into making an Alpha Widow.

What is an Alpha Widow?

To understand the phenomenon of the Alpha Widow we must look at women’s evolved mating strategy – Hypergamy, a woman’s intrinsic desire to balance the best quality sexual/reproductive male with the best provisioning/parentally invested male. Since a woman’s mating strategy centers on quality in a long term partner(s) women tend to focus on ideals in men. The imperative drive for mate quality extends to both sides of women’s Hypergamous equation; the best genetic, sexual experience and the best long term security potential. Only women are Hypergamous, and Hypergamy never seeks its own level – it is always seeking a better-than-merited exchange in SMV compared to her own. For more information on this concept read False Equivalencies.

When a woman misses the opportunity to consolidate on a confirmed, high SMV (sexual market value) male that man becomes the new standard for what she believes she can attract as a potential mate.

“I’ve had an SMV 8 guy before so in the future no man below an 8 will be my optimal choice.”

Even if a woman’s perception of her own SMV isn’t realistic her Id wants what it believes it can get.

The setting of a mating strategy metric in men is largely a subconscious process for women, but, more often now, high-ego women do consciously acknowledge that one man does (or doesn’t) meet the SMV benchmark of a previous lover. As women have become more comfortable in embracing Open Hypergamy, amongst their girlfriends, on social media, they will readily debate this SMV metric of past boyfriends. The Alpha Widow dynamic is no secret among women. Usually this involves women bemoaning the lack of “eligible” men in their lives when their prime SMV years are behind them. Please note that eligible implies an entitlement to a man who would be an ideal.

This qualification process is a constant for women, and it’s a complement to mens’ Burden of Performance. Women’s Hypergamous filtering process evolved from an Existential Fear of pairing with any man beneath her own (self-perceived) SMV and risking her life on a bad reproductive bet.  The worst existential prospect for a woman is to have her mating strategy superseded and controlled by that of a suboptimal man. 

The flip side to this dynamic is that, evolutionarily speaking, a woman’s subconscious cannot afford to miss out on an optimal Hypergamous pairing. If a woman’s Existential Fear is to be forced to reproduce with a lesser man, the next fear is to lose or miss out out on the opportunity to consolidate on monogamy with a high SMV man. When I talk about how a woman will make rules for Betas, but break rules for Alphas this is the root of that principle. 

As such, a man who exceeds a woman’s SMV, and creates a benchmark of her ‘personal best’ ideal male to breed with and parentally invest with, makes a significant impact on her psyche; sometimes in the long term. When a woman has had this man – one for whom she has genuine, organic desire for – but she cannot consolidate on him (i.e. lock down in monogamy), this represents a critical loss of the ideal Hypergamous/Reproductive/Life strategy option. Mentally this is what a woman will strive in some way to recreate with subsequent men in her life – a return to that ideal state.

This then is the basis of the Alpha Widow:
A mental fixation on the man who made the most significant impact upon a woman as her Hypergamous ideal.

The Fantasy Ideal

Usually this male ideal is an actual man from her past with whom she had some sort of relationship with, but not always. Sometimes the fantasy of that ideal will make a mental impression and sometimes a brief, seemingly insignificant, encounter with an ideal man may be enough to imprint on her psyche. 

Five Minutes of Alpha Trumps Five Years of Beta.

Sometimes the smallest brush with an ‘alpha’ male is enough to trigger the ‘what if?’ possibilities of consolidating on a guy like that. This might be one-night sex, the one guy in the foam cannon party on spring break in her wilder college years, or even just a missed opportunity to fully develop a hoped-for connection at a social gathering. The ‘Missed Connections’ forum on Craig’s Lists are filled with these regrets. All that matters is that the guy, knowingly or not, instilled a sense of Hypergamous urgency that she just knew represented a prospect for consolidating on that ideal.

An Alpha Widow can also be ‘widowed’ from the fantasy of her ideal male. This is fairly common among women who marry early in their Party Years. Most feel like they missed out on having made a good Hypergamous choice (or had it made for them by circumstance or social pressures). That missed opportunity leads some women to be widowed from the fantasy of an Alpha who would have been a better choice. Thus, an ideal Alpha mental model is what she pines for. An interest in romance literature is usually exaggerated in this type of widow. The formulaic stories are a form of vicarious fulfillment of an unrealized Hypergamous ideal. I should also add, this this widow, when married, is a prime demographic audience for divorce porn fantasies.

In any of these instances what’s at issue is the fact that women’s mating strategy always moves them towards a “better-than-merited” SMV exchange and a psychological fixation on the man, or the type of man who best embodies it. It’s as if a woman’s Id is imprinted with the model of the optimal Hypergamous pairing (evolution-wise a life or death proposition) and believes that only in recreating it will that male again save her life. This is the source of that unconscious pining.

Social Enabling of the Alpha Ideal

In 2019 it has never been easier for a woman to explore her reproductive options with an ever-increasing pool of potential Alphas from which to be widowed from. Since the Sexual Revolution western cultures have done little else than facilitate women’s mating strategies. In terms of “sexual liberation” the goal has always been to ensure provisioning and support – the Beta Bucks side of Hypergamy – in order to give women the impression that they have an indefinite window of time in which to find their optimal Alpha man. We see this reflected in the age of first marriages getting older and older. And in the age of social media women take for granted that they can remain sexually viable if not indefinitely, then at least as long as a man would. This facility exacerbates the Alpha Widow effect.

Women will fixate on the “one that got away”, but today we have social conventions in place to pander to that predictable insecurity in women. In fact, there are numerous industries that now thrive on exactly this.

Ladies, will you ever find your soulmate? Our Life-Coaching, our 12 step plan, our positivity training, our magic personality test will help you find him today.

I should add here that the very concept of a soulmate began with women pining for their bygone ideal man. That ‘One’ is much easier to justify cheating with, or agonizing over, if you mix in the metaphysical to aid in rationalizing it. The popularity of Fifty Shades of Grey and Eat, Pray, Love also find their root in the Alpha Widow dynamic. Popular culture tells women they are entitled to that ideal soulmate; and the only way they can remain true to themselves, the only way to live their best lives (even the life they believe God meant for them), is to pursue the ‘ONE that got away.’

The Plan B mating strategy is another social convention that forgives women of the consequences of pursuing that Alpha ideal while concurrently holding on to her next best male option. And lastly, the ongoing normalization of a female-initiated Polyandry is also a social convention predicated on allowing women to hedge their Hypergamous bets with respect to finding that Hypergamous ideal mate.

Misconceptions

The following are a couple of the more common misconceptions critics like to presume is meant by “Alpha Widow”. For the most part these are attempts to straw man the phenomenon with no real interest in how anyone came to understanding the dynamic. 

Alpha Widows are the result of “players” who fiendishly used these poor impressionable women before they left them high & dry

Blue Pill conditioned White Knights in particular use this to build their own heroic narrative around women. Of course, not all women are victims of the Alpha they were widowed by. The first part of this misconception is the presumption that no woman would volunteer for her own widowing; the second is that an Alpha “Player” was implicit in his motives to thoroughly imprint himself upon her. The truth is that any seduction requires a willing participant (Art of Seduction, Greene) and in accordance with women’s mating strategy women will eagerly participate in their own seduction. These are Alpha Widows, not rape survivors. 

The misconception is that the woman being widowed was somehow traumatized by her former lover. The truth is that the more positive the experience was for her the more impactful the widowing is likely to be. If women didn’t think fondly of the “one that got away” she wouldn’t be an Alpha Widow in the first place. The emotional despair some women feel over that Alpha is usually the result of having missed pairing in the long term with a better prospective man than the lesser man she settled on by necessity. 

This is an easy misconception for most Blue Pill men to follow along with because often enough women will refer to their ‘asshole ex boyfriend(s)’ as the man (men) who was responsible for her being damaged. Women in their Epiphany Phase will usually incorporate into it some narrative of their having been used by the Bad Boy Jerk who came before the Nice Guy Beta they found it necessary to settle on. This damaged narrative then locks in with a woman wanting to “do things the right way this time”. Women will often use this narrative as a failsafe to excuse their hesitancy to be as sexually available to the Beta as she was with the Alpha she was widowed from. So, you get a Saving the Best situation for the Nice Guy in the relationship and he’s apt to believe her claims of being damaged by the asshole who had her before he did.

Self-righteous Beta men love this damaged by the Player narrative because it allows them constant opportunities to prove to his woman how positively different he is compared to the asshole Alpha she’s still covertly pining for.

• “Alpha Widows” are just men making shit up and thinking the worst of women because they’re bitter and burned.

Yes, it is entirely possible that despondent Incels may exaggerate the phenomenon of the Alpha Widow to rationalize their giving up on women. This still doesn’t invalidate phenomenon. This misconceptions is generally dropped by critics of the Red Pill who’d rather attack the source than have to address a concept that rattles their comfortable Blue Pill understanding of women. That said, I understand how it might be convenient to disqualify the concept based on the bitterness of the individual piecing together why his wife or girlfriend still seems to be having a relationship with her ex even if just in her head. Self-loathing Incels will then use this as an excuse to give up for the same reason they believe Hypergamy is this insurmountable obstacle to their connecting with juice they don’t want to bother squeezing for.

For the record, no, not all women turn into Alpha Widows. All women are Hypergamous, but buffers and learned self-control have historically been the checks and balances needed to protect against this Alpha Widow dynamic. The problem is that these buffers are popularly considered sexual repression of women today. Women simply wont police the worst aspects of their mating strategy and any interference, personal, political or social, that would prevent a woman from exercising her Hypergamous sexuality is viewed as misogynist, sexist repression.

Statistically women with more sexual partners have a higher incidence of divorce and find it more difficult to form healthy attachments in LTRs based on their partner count. Men do not appear to follow these stats or dynamics, why?

Because men and women have different evolved mating strategies and priorities. Men, it appears, have a much easier time compartmentalizing the sex act and separating it from the emotional aspect women apply to sex. Men’s obsession with pornography is a good illustration of this, but it is reflective of the differences in our evolved mating strategies developed in our ancestral past. Men found it necessary to breed quickly and then move out – ejaculate and evacuate.

However, in a social order where Hypergamy is unbuffered women have more access to more men and have more opportunities to be imprinted by Alpha men while in their peak fertility years than in any other era before. This abundance of reproductive opportunities, and a lack of any social stigma or moral reservations are putting women into a position where their Blue Pill husbands turn their denial into hate for the ‘Players’ who violated and ruined their ‘soulmate’ before he came into her life. They refuse to acknowledge that in most cases his girl eagerly chose to give herself to the man she told her husband was a ‘Player’ from her past.

Blue Pill married men have the hardest time accepting the idea that their wives may be Alpha Widows for a man that came before them. They struggle with the possibility their wives gave a part of themselves to a guy that they’ll never experience, so denial and anger becomes their ego’s protection.

They throw shade at the men who have the Game to seduce women (who enjoy the seduction as well) because they “ruin women for great guys like him”. Thus, they turn it into a moral issue for those men or a personality flaw because it absolves their wives of their modern mating choices.

– Illustration, Stefan Schmidtz

Choose Wisely

Potential vs. Struggle

“Women don’t care about the struggle. They wait at the finish line and fuck the winners.”

Rich Cooper

This is a popular belief in the Manosphere today. Hypergamous stress is so intense that women have turned into mercenaries with respect to vetting the men they’ll accept to plan a future with. I’ll admit, a lot of well-meaning Red Pill men believe women’s Hypergamous Filter is necessarily amoral if not overtly cruel. The ill-informed critics of Hypergamy believe in a binary extreme. They presume that all those Red Pill guys are self-defeated by the idea that all women are prostitutes and only “out to get theirs“. This is simplistic ignorance of the concept of Hypergamy meant to dissuade the curious from Red Pill truths that they refuse to process. But do they kind of have a point though?

Virtually every extreme of MGTOW and the Mens Rights Movement have some open variation of how Hypergamy is a straight jacket and

Why bother with a woman for anything other than a short term fuck if her Hypergamous nature will just predispose her to jumping ship to the first guy who comes along with a bigger dick or a bigger wallet?”

I covered all of these is detail in Hypergamy – The Misconceptions a while ago in case you’re curious as to why these are unfounded, and more often deliberate, misunderstandings of women’s nature. And no, that doesn’t mean I’m backpedaling on anything I’ve ever written about Hypergamy.

A couple weeks ago I got wrapped up in a Twitter exchange about the conflict between whether women indeed wait for the winners at the finish line or they make calculated bets about a man’s future potential.

From a pragmatic point of view I’m very much inclined to agree with this assessment. Yes, it makes women seem overly mercenary with respect to Hypergamy, but I’ve said it as much myself in any number of prior essays:

Women can only willingly want to please a man whose Frame is the dominant one. You’ve got to have that world established that she wants to enter and become a complementary, supportive (of you) and willing participant in. This world-building takes time. Women evolved to seek competency in men. Hypergamy cannot afford to bet all of a woman’s genetic legacy on a guy who has “potential” – they want the proven commodity. This is one reason women look for men older and taller than they are. More importantly, you need a woman who is playing on your team, not against you. And sadly this is the state of marriage promoted by the Feminine Imperative today. Egalitarianism doesn’t promote complementary cooperation, it promotes an adversarial state of competition between husband and wife.

The Marriage Game

In a purely evolutionary context it’s true; because a woman’s sexual market value – and ultimately her only agency with men – is perishable Hypergamy cannot afford for a woman to waste her time on a ‘good bet‘. This truth is a basic, Darwinistic, rule for women’s sexual strategy.

Despite all the social conventions to make them believe otherwise, women’s hindbrains know that their sexual agency and prime fertility window in life is limited. This creates a degree of urgency in a woman as she gets closer to, or ages past, the Wall. This understanding necessitates tradeoffs, but optimally a woman would prefer not to take chances with her reproductive future – and ultimately her life’s future.

For the more nihilistically inclined men of the ‘sphere, this Darwinistic determinism seems like a reproductive death sentence. If women only fuck the winners at the finish line, and you’re a loser, you may as well give up and go jerk off, right? This defeatism is a core tenet of the Black Pill.

All that said, a lot of people disagree with this assessment:

Jack knows I love him, but he is living with a girl much younger than himself. While I think that’s cool, and proof of Red Pill concept, he is actually living out the point being made here. Statistically, women tend to prefer men who are 5 to 7 years their senior. Another aspect of women’s evolved mental firmware is the natural attraction to older men as prospective long term mates. Women know that it takes men longer to mature into the genuine value that her Hypergamous Filters test for. An older rich man is always more believable than a younger rich man. Women tend to pair with a man their senior because Hypergamy doesn’t need to wait on his potential when he’s already a proven commodity.

Most of the criticism in this thread centers on exaggerating the age of “marriageable men” to the point of absurdity, but women do look for long term security as a prime requisite of the men they hope to pair for life with. There is a root-level presumption in women, correct or not, that an older man will have established the status and resources a woman needs in a long term partner. In fact, our feminine-primary social order shames men for not preparing to assume this role of security provider for women by a certain age (usually 30ish).

Alexander is also a good friend, but I’m going to disagree with half of his assessment. Women don’t readily recognize potential in men. In fact most of them are piss poor at it. This is because they’ve been socially conditioned to focus more on themselves (and exacerbated by their innate solipsism) than be concerned with making a good assessment of men’s potential for future success.

Now, before you think I’m siding with the Hypergamous nihilists, this did give me pause to step back and assess my stance on women reading men’s potentials to provide for their future security. And that last part is the most important because women’s sexual strategy has two parts: Alpha Fucks – short term sexual needs – and Beta Bucks – long term provisioning and security needs. It’s the latter that we’re discussing in this debate.

Women want to fuck the winners in the short term, but they will also assess a man’s potential for the long term.

Hypergamy cannot afford to wait for 100% perfect confirmation of a man’s Alpha status before she has sex with him. This Hypergamic bypass is actually one vulnerability women have with respect to well calibrated Game.

The Epiphany Phase Revisited

In the essay Women’s Existential Fear I also made the following proposition:

The Existential Fear in women is that their innate, Hypergamous Filter, their Feminine Intuition, might be fooled, and by being fooled she may either die or have her reproductive potential compromised for her lifetime by bearing and raising the child of man who is a suboptimal Hypergamous choice for her – a man who exerted his will over her Hypergamous choosing filters.

Making Choices

All of this presumes that a woman is in some way testing for a man’s potential. Even women’s autonomous shit testing is a confirmation of this. So yes, women do look for potential in men. Some better than others. The Hypergamous Filter is an imperfect tool which is exactly why women needed to mystify their feminine intuition in popular understanding. Men had to be kept in the dark as to a woman’s motives because their filters have always been intuitive guesswork. This is a vulnerability that men might exploit – with good Game for instance – if women were ever honest about it.

Not all women can fuck the winners so they have to make calculated bets on men. This is also a reason women rely on social proof and the preselection cues of other women. If other women find a guy to be a ‘good bet’ it provides her a short cut to getting to intimacy. Again, Hypergamy cannot afford to miss out on a socially confirmed ‘good bet’. And yes, this is also a vulnerability in women’s vetting process that men with good Game regularly exploit.

So, the tradeoff is this: when a woman is at her peak sexual market value (SMV) she has the leisure to fuck the winners at the finish line. The more her SMV decays the fewer her options become, and the more likely it is that her necessity requires her to make a ‘bet’ on a man’s future potential. This is the primary reason women opt for the Beta in Waiting around her Epiphany Phase. Necessity forces her to go with good potential.

One of the ways feminism and female-primacy sabotages women’s ability to vet for good potential is in the mythology surrounding their sexual viability as they get older. Social conventions constantly reinforce the false idea that a woman’s SMV is indefinite – and by extension her agency over men should also be indefinite. This is why Blank Slate idealism and Social Constructionism are a preferred mythology for women. Without the Blank Slate a woman would be forced to accept the evolved realities of her sex. The Blank Slate is a prime source of women’s solipsistic denial of her own nature.

Turnkey Men

Do women care about the struggle? Do women ever appreciate the sacrifices a man must make to facilitate their own realities? I explored this topic a long time ago in Appreciation and I’m still going with my old assessment, no.

It may be that a man of Rich Cooper’s age, affluence and status only attracts the ‘finish line girls’ because he’s already a made man. He’s an attractive catch because he’s already a proven commodity. Thus, he tends to attract women who are looking for a ‘Turnkey’ man with an established world into which they want to move.

I should also add that most middle aged women, past their sexual prime and well past any long term potential they may’ve had themselves universally look for the ‘Turnkey’ man – once they’re done playing cougar immediately after their divorce. This is another illustration of women’s sexual strategy from the post-Wall side. Alpha Fucks – Beta Bucks never changes, only the context does. Post divorce women go through a second Epiphany Phase right after the divorce. Play cougar and fuck the fun college guys if they can because it’s easy, but be on the lookout for a ‘Turnkey’ winner who’s still ignorant of his Blue Pill conditioning at 45.

Whether it’s a woman in her late 20s or a post-Wall ‘mature woman‘ a man’s struggles to become her ideal is largely irrelevant to her. WHile women are speculators with respect to men it’s the end result of those struggles that’s the operative for her. Almost every woman who disagreed in the Twitter thread above all had some success story of how their brilliant feminine intuition led to them investing in the man they’re so proud to call a husband now. None of them were about how they made a horrible mistake in betting their future on a losing horse. So it’s important to see how the results skew for women.

Women will readily make claims on Relational Equity as an insurance against his leaving her later, once he’s achieved that potential. His struggle and her bearing through it with him is only important in that it produced the positive results she’d hoped for. That ‘dedication’ of seeing it through is her relationship insurance. It’s why women despise and reinforce the “trophy wife” meme. It’s prime indignation to have a man betray her speculation on him by rewarding a younger, hotter, tighter woman at the finish line.

Your struggle is her burden despite you having to bear it under duress of her abandoning you if you failed. Women will never appreciate the sacrifices a man makes to facilitate a reality, her sexual/life strategy, she believes was always her due. You just did what you were supposed to do as a man. Women believe it is their due to pair with a man who is worthy of her social media inflated ego. If that sounds harsh remember that women regularly bemoan the lack of men who are their “equal partners” in both money and education well after their prime SMV years are past.

Finally, the reason the finish line metaphor is apt is because more women than ever are postponing marriage in the expectation that ‘Turnkey’ made men will be waiting and available when they hit 31-33 years old, rather than investing in men with good potential in their early to mid 20s. Doing so would mean sacrificing their peak SMV Party Years when someone like Sheryl Sandberg convinces them to wait for the ‘Right Guy‘. It’s simple pragmatism for a woman not to bet her reproductive future on an unproven commodity so early in life. If she does, and it works out for the best, she’s practically sainted by the Sisterhood for her prudence and sacrifice for him. Behind every great man is a woman, right?

But if she chooses unwisely and her life goes to hell she’s wasted her own potential on a bad bet. Social conventions can mitigate this of course. Men can always be blamed for her downfall, but she’s still saddled with the consequences of that bad bet. And it is exactly these consequences of a bad Hypergamous choice that the Feminine Imperative will bend all its power to legally and socially insure against for women (i.e. legal abortion, child support laws, #MeToo, the Duluth Model of feminism).

All of this is why women are pushing their decision to marry, if at all, back to older and older ages. The average age of first marriage today is 27-28 for women, and the overall marriage rate has been in free-fall for decades now. This is why. This evolved dynamic is conflicting with our present age’s social imperatives for women and the falsehoods they are conditioned to believe about their sex from the earliest ages.

If you liked this topic you can also listen to my discussion about it with Donovan Sharpe here:

The Existential Fear – Men

You need to understand WOMEN HATE BETAS in fact they hate them so much that they would prefer to work soul destroying jobs to support themselves than attach themselves to a Beta provider that wants to fuck them and impregnate them with his shitty beta genetics.

Incubus Rising

This was a comment that I meant to include in last week’s essay, but I’m glad I saved it for today’s article. It serves as a good starting point for men’s Existential Fear. If there’s one buzz-term that’s been bandied around by women since the rise of feminism it is “fear“. Men fear this. Men fear that. Men feel “threatened” by a strong woman. More recently it’s, “Men fear working with women today over concerns of workplace sexual misconduct.” So, I want to state here from the outset that I’m using the term fear in both these essays for lack of a better one. But what really gets the point across?

“Rollo, why does it destroy my soul to imagine my ex-wife / ex-girlfriend banging another man? I can’t sleep because I’m imagining her giving up herself sexually to a new guy.”

Some variation of this question is something I get a lot from guys I counsel who are going through a breakup or divorce. Sometimes it’s from men who’ve been separated from the woman for a long time. This is to be expected from Blue Pill conditioned men, but even guys who are Red Pill Aware will still feel the rage of infidelity even after the breakup has been official for years. Guys will tell me they wont even go out socially or associate with friends so as not to be in the same space as their ex for fear that they would do something rash if they saw her with another guy. There’s just something in their DNA that’s unsettling about imagining their ex giving herself willingly to another man – and they’re conflicted because the fem-centric world tells him he’s “insecure in his masculinity” for his possessiveness.

I can remember the same anxiety after I’d mercifully split from my BPD girlfriend. Even years after it was all over I’d still have nightmarish dreams about her. What the hell was that all about? What is our subconscious trying to get across to us with this?…

“Why am I so jealous and suspicious of my wife / girlfriend cheating on me? Should I feel bad that I root through her texts and IMs? Am I just ‘insecure in my masculinity’ if I feel like that? Why am I so possessive?”

This is another common one I get from men I counsel. I detailed a bit of this in Gut Check. Our subconscious mind has a way of warning us when our ‘aware’ mind is unaware of, or ignoring, the inconsistencies in our peripheral awareness. We’re actually much more aware of our environment than we appreciate, we simply refuse to acknowledge these inconsistencies. More often than not that denial is conditioned into us for purposes that aren’t always in our best interests. And sometimes it’s outright manipulative of male nature.

In Gut Check I related a time in my life where I had instinctively been suspicious of my wife because my instinctual awareness turned on the warning lights in my head. I had no rational reason to believe my wife was cheating on me, but I had a very real, evolutionary, reason that my instinctive mind would be suspicious of infidelity. Millennia of evolution has written anti-cheating failsafes into our mental firmware.

“Why are DNA tests illegal in some countries? Why is it illegal for a doctor or their staff to tell a “father” that the child he thinks is his own really isn’t biologically his? Why do we legally protect women’s cuckoldry?”

More and more we are seeing feminine-primary social conventions and legislation crop up that can only have one purpose – the systemic disempowerment and disenfranchisement of men’s interests in the reproductive process. The cover story for this Removing of the Man from any semblance of reproductive authority is what I call the Cult of the Child. I’ll be publishing a full essay on this soon, but the short version is that anything that serves women’s sexual strategy is always deemed to be “in the best interests of the child.” The interests of children has become the shield of what is really the interests of women’s sexual strategy.

For decades now, feminist ideology has successfully convinced most western societies that what serves the female reproductive interests is always what serves the a child’s interests. Men are superfluous at best, and pose a danger to the child at worst. This presumption is rooted in the Duluth Model of feminism, but women’s sexual strategy always comes at the cost of the reproductive interests of the man/father. I wrote about this in Children of Men. There is an open war on paternity today, but as with all intersexual conflict we need to look deeper to determine what the latent purpose of that conflict is all about. What interests are served in unilaterally disenfranchising men from the reproductive process?

Existential Fear

The answer to all of these questions finds their root in men’s Existential Fear – All men have an evolved need to determine and ensure his paternity.

Ascertaining paternity, and ensuring his parental investment is vested in perpetuating his genetic legacy, is the prime directive of men’s existence. This is a male imperative that virtually all higher order animals share.

Despite what many blank-slate academics still promote, men and women are different. Contemporary thinkers would have us believe the sexes are more alike than not, but the truth of it is we are different in fundamental ways that most equalists are uncomfortable admitting. Yes, we are the same species, but the fact remains that our differences, and in particular our sexual strategies, conflict in profound ways.

The Cardinal Rule of Sexual Strategies:
For one gender’s sexual strategy to succeed the other
gender must compromise or abandon its own.

In last week’s essay I outlined the the Existential Fear women hold in their evolved unconscious – that of the Hypergamous doubt. “Is this guy the best I can do?” is the question that their hindbrains ask. Since the time of the Sexual Revolution, and the systemic Fempowerment that followed, women have collectively used this authority to ensure the preeminence of their sexual strategy (Hypergamy) in our social order. I outlined many of the resulting social changes we see were the result of this in last week’s post, but this preeminence came at the cost of men’s interests and influence in the larger, meta-conflict of the Cardinal Rule of Sexual Strategies.

Men’s evolved reproductive interest is very simple; ensure that the child a woman bears to him is his actually his own. Up until the last 60 or so years patriarchy, true, legitimate patriarchy has always been the order of society. Despite the ignorance of feminists protesting it, patriarchy has been a beneficial aspect of our advancement as a species since we formed tribal hunter-gatherer bands millennia ago. But that patriarchy depended on a simple doubt that formed men’s base sexual strategy – ensure his genes were passed into the next generation.

There are two ways a man can achieve this outcome. In The New Polyandry I explained men’s Strategic Pluralism Theory:

According to strategic pluralism theory (Gangestad & Simpson, 2000), men have evolved to pursue reproductive strategies that are contingent on their value on the mating market. More attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of less attractive men, who do not have the same mating opportunities, is better allocated to investing heavily in their mates and offspring and spending relatively less time seeking additional mates.

Essentially, men follow an ‘r’ or ‘K’ reproductive strategy according to their (perceived) sexual market value (SMV). Since a majority of men fall on the low SMV side of the reproductive equation social conventions that served those men’s reproductive interests had to be developed and standardized. The resolution of men’s Existential Fear needed to be instituted and standardized to ensure the largest number of men could be relatively certain that the children they sired were indeed their own.

A lot is made of women’s reproductive costs in academia. In a fem-centric social order it pays to focus on women’s suffrage/victimhood narrative. But, men bear reproductive costs in this equation as well. Men’s biological imperative is unlimited access to unlimited sexuality. Our best shot at sending our genes into the next generation is ‘spreading the seed’. Our biological hardware is made to do just this, but there are costs and obstacles to solving the reproductive problem. And the easiest solution for men has always been exercise their direct control over women’s sexual strategy. Imposing our natural strength (in many forms) on women has historically ensured that it’s women who were the ones to compromise their sexual strategy in favor of men.

Patriarchy & Monogamy

Socially enforced monogamy was the least barbaric of those compromises, but in this century destroying that monogamy has been a priority for the Feminine Imperative. In theory, socially enforced monogamy was the most beneficial mating strategy for largest number of (low SMV) men to solve their reproductive problem. But the fact remained that it was still an exercise of control over women’s Hypergamous natures. In essence, monogamy worked for men, and it was beneficial as a compromise in parental investment for women, but it also assumed direct a control over women’s sexual selection process.

Patriarchy and monogamy answered a woman’s Hypergamous doubt for her, and that is the crux of women’s Existential Fear – to have the control of her Hypergamy, her selection process, and ultimately the cost associated with that choice determined for her. This fear is exactly why the primary goal of feminism has always been the maximal unlimiting of women’s sexuality and the maximal restricting of men’s sexuality. It seeks to replace the social-scale compromise of the Cardinal Rule of Sexual Strategies with the total capitulation of the male strategy. Today, the Gynocracy has achieved this almost entirely.

But for one sex’s strategy to succeed, the other’s must be compromised or abandoned. For a gynocentric social order, only men’s abandonment of their own strategy is acceptable – and this abandonment insists men deny the evolved imperative of their own Existential Fear – insisting on paternity.

In the evolved scheme of things men’s reproductive best interest involves sacrifices. When a man commits to parental investment with a woman he takes on sunk cost risks. The time he spends investing himself committed to one woman and the children they produce comes at the cost of reproductive opportunities with other women. Women’s sexual strategy necessitates he compromise or abandon his biological imperative. Naturally, both men and women have adapted ways to circumvent monogamy to optimize their sexual strategies (infidelity, short-term breeding schema), but the basic equation is the same; if a man is invested in one woman it limits him from seeking other (potentially better) reproductive opportunities. If you want to know why Plate Theory irks women so much look no further.

The only way this compromise of sexual strategy can be advantageous to men is if he can be relatively assured that the child he’s raising is his own. This is where men’s Existential Fear of paternity fraud begins. He cedes his own strategy and the sunk opportunity cost for reproduction in exchange for the certainty that he’s invested in a child that bears his name and his blood.

I call this men’s Existential Fear because denying men the certainty of paternity presents the same existential anxieties as a woman’s control of Hypergamous doubt taken from her. Women fear the idea of being forced to birth and raise the child of a suboptimal man not of her choosing, while men fear the idea of being deceived into raising a child not of their own genetic lineage. And until the advent of DNA testing only a woman could be certain that the child was her own.

This is root level stuff here. So important was the determination of paternity for men that an obsessive concern for it was written into our mental firmware. The risks of falling for paternity deception was that important, and the men who evolved this compulsion were selected-for. The reason we Mate Guard, the reason our hindbrains default to jealous suspicions, the reason we cannot bear the thought of another man mating with our woman is rooted in the fear of investing ourselves in a child not our own.

In the previous essay I mentioned the natural revulsion response humans have towards things that are inherently harmful to us. A reservation or revulsion of snakes, spiders, feces, rot and necrosis are part of the evolved firmware we’re born with. I would also argue that the revulsion women feel towards “creepy” (low SMV, Beta) men and the revulsion men feel towards “slutty” women is part of this. Both these revulsions are adaptational protections against our respective Existential Fears. Each represents our Instinctual Interpretive Process letting us know what our ancestors had to avoid.

The Mentor

“But Rollo, isn’t it a noble thing to adopt or mentor a child that is not your own?”

I get this response a lot when I discuss this, and yes, it absolutely can be when the choice to do so is of your own making. In fact, the reason adoption/mentoring seems such a noble undertaking is exactly because it requires a man to repress his natural concern for his ow paternity. Kinship affinity will always play a role in men and women’s relationships with the next generation. Human beings are innately tribal and familial because tribalism promotes the advancement of selected genes. So repressing this innate predisposition is exceptional, maybe even noble depending on the social context, but it is so because it requires a man to ignore his natural wiring. For what it’s worth, I think multi-generational mentorship in Red Pill awareness is going to be a new imperative in the coming decades.

It’s just this pushing past our natural, evolved, concerns about paternity that’s been the operative dynamic of the Feminine Imperative in consolidating power. The human revulsion response can be molded. Usually this is through some form of operant conditioning. Revulsion can even be conditioned to be associated with pleasure. The Feminine Imperative has been remolding men’s evolved need for paternity to its own ends for some time now.

The popularization of ‘Poly Relationships is one of the more recent redirects of men’s paternity need. As I mentioned above, the goal state of the Feminine Imperative is ensuring that women’s sexual strategy – and anything that foments it – is the socially ‘correct‘ imperative. Men must become more like women if they want to be accepted by a social order defined by women’s experiences. Men’s sexual strategy is only acceptable when it serves a woman’s purpose, so men’s existential imperative of ensuring paternity is always going to be in conflict with women’s strategy. A man insisting on his own paternity and the perpetuation of his name is in direct conflict with women ensuring she chooses to breed with the best specimen and be provided for by the best male she can lock down.

This being the mechanics of it, it comes as no surprise that the social conventions of this era encourage men to abandon that evolved need. We make “heroes” of men who marry the single mother and assume the parental investment costs of the man she chose to breed with. A fem-centric society makes this a noble responsibility – “He Manned Up for the loser who wouldn’t take that responsibility” – all while ignoring the simple fact that this ‘hero’ is only completing women’s Hypergamous imperative. And it’s come to the point that a man abandoning his sexual strategy is part of women’s expectations and entitlements of Beta men.

For the men who insist on their own strategy, the message is one of shame. Only a man who’s “insecure in his masculinity” would think that a child would need to be his own. In fact, the very title of “father” is offensive to a social order based fulfilling women’s imperatives. Father’s Day must become, ‘special persons’ day‘. Men should never insist that a wife assume his last name. And of course, DNA testing to determine paternity (even in light of life threatening illness) is to be discouraged if not outlawed.

Now You Know

In The War on Paternity I explored a lot of the ways our feminine-primary social order ensures women’s sexual strategy stays the operative one. Our divorce laws, our child support and custody laws all center on one thing – making sure women’s imperatives supersede men’s need for paternity certainty. Even when a child is not biologically a man’s, he has no right to know the truth, but he has every expectation to be financially and emotionally responsible for the “best interests of the child.”

Going forward I think the Red Pill aware man must embrace his existential need for paternity – and do so fearlessly. If a new beneficent patriarchy is to take root then men will need to reject the social conventions that insist a woman’s sexual strategy be the preeminent one. I think mentorship of the next generations of young men should also be emphasized, but I think this needs to be a conscious decision of the men doing so. Today we have the decision to be a ‘cuckold’ made for us proactively and retroactively by women and a feminine-primary social narrative. If you’re an adoptive father then I salute you, but understand, at least you had the decision to make yourself. Most men’s decisions to be the step-dad only amounts to him acquiescing to supporting the decisions of women. 43% of births today are out of wedlock, either electively or based on a bad decision by that mother. We also call single mothers ‘heroes’.

My advice to men today is to be aware of the game you’re involved in with respect to how your need to know paternity is being used against you. That need is well known to the Feminine Imperative and has always been a threat to its interests. Make your own decisions to mentor based on that knowledge and never marry a single mother. If you do so understand that your sacrifices of this paternity need will never be appreciated by women. You may believe it’s the “right thing to do”, the moral choice, but in doing so you absolve both the woman who made her decision for you and the biological father of their total responsibility (and the underlying evolutionary reasons) to consequences of that decision.

Remember,…

WOMEN HATE BETAS in fact they hate them so much that they would prefer to work soul destroying jobs to support themselves than attach themselves to a Beta provider that wants to fuck them and impregnate them with his shitty beta genetics.

Are you really willing to accept that your paternity need counts for so little? Are you willing to accept this truth and fulfill a woman’s life strategy in spite of it because you believe it’s your moral imperative to do so?

Women’s Existential Fear

One of the primary perspectives of the Red Pill as a praxeology in understanding intersexual dynamics is evolutionary psychology. Even the ‘Classic Era‘ pickup artists referenced evo-psych, often without realizing it, in explaining various aspects of Game. Mystery Method itself was fundamentally rooted in the understanding of women’s (and men’s) evolutionary ‘circuitry’ as a basis for developing modern Game techniques. These were the first forays into women’s evolved mental firmware as a means to understanding the mating game we experience today – and how to use it to our best advantage as men.

However, that was really just the starting point. The Red Pill is much more dynamic than Game applications. As I’ve developed in other essays (and talks), the fundamentals of how the sexes relate with one another follow our biological realities, but also the environmental and social realities of our ancestral past. We’re still using the same circuitry in this era that our ancestors did in the past, only the context has changed. Today I want to explore the influences the legacy of this ancestry places on men and women, and also attempt to answer some questions as to why men and women fear certain aspects of the other’s evolved nature.

In my last article I made a distinction between our ancestral, localized, sexual marketplace versus the globalized SMP we find ourselves in today. This is a good starting point. In our hunter-gatherer beginnings our potential mates either came from within our tribal groups, or, when our tribe managed to overwhelm another tribe, we took war brides to breed with. This is what defined our localized SMP in the past. In fact I’d argue that a deficit in ‘marriageable’ females from within a local tribe was actually a prime motivator for going to war with an outside tribe. This is an important distinction because a lot of those same motivational dynamics are reflected today’s global SMP, and how modern intersexual dynamics have evolved.

A Need for Control

A lot of the need for social control we see coming from women and feminism today is part of an ancestral, evolved desire on the part of women to seek security in a chaotic world. Ever since the advent of unilaterally female-controlled contraception, the Sexual Revolution, and the rise of the Gynocracy, an unprecedented power over the birthing process of the human race has been transferred to only one of the two sexes necessary to perpetuate our species.

“Abortion is Eugenics” (or dysgenics) is a saying I’ve been seeing on Twitter recently. Since the Sexual Revolution we’ve not just ’empowered’ women, but men have systematically ceded any claim to our own paternity while at the same time presumed that women should, by default, be trusted with knowing what’s best for the human birthing process and raising new generations. But it’s not just abortion that is eugenics, it’s also Hypergamy and the dozens of other aspects of intersexual dynamics that western societies just presumes women should know best how to proceed with. We took the women of the Baby Boom generation at their collective word that they’d be more merciful rulers than men if we just gave them the option to be sexual with us. We foolishly believed women would police the worst aspects of their own sexual strategy after we willingly ceded power in exchange for sexual access.

Last month a reader sent me a link to a story about how Ireland had just ceded more of its own authority over their country’s reproductive fate to women by legalizing abortion. The very Catholic island of Celts has made Hypergamy its ruling motive after many years of feminist pressure. Irish women celebrated the decision to allow them to kill their unwanted children. In fact many Catholic countries all over South America are in various stages of legalizing abortion. But the sentiment about abortion in this decade is no longer one of it being a necessary evil as it was in the time of Roe vs. Wade. Today it’s cause for overt celebration among women and men alike.

Before I get run up the flagpole by critics here, my opposition to abortion does not (primarily) stem from moral reasons, it stems from objectively following the power dynamics involved and the latent purpose for abortion. Abortion is eugenics; it is the ceding of any claim to influencing paternity that men may have had for the past 100,000 years of human evolution.

So, why will women fight tooth and nail for the ‘right’ to free and safe abortion over the course of multiple generations? Why is the right to end her (and the father’s) child’s life in utero such an imperative for women?

Ask women and the feminist boilerplate answer is always “My body, my choice!“, but why is it so important to cut men entirely out of the reproductive process? What is the motivation for legally disenfranchising men from even 1% of a say in a child that is at least half his genetic legacy? This is also one of the greatest of offenses to women; that a man might have some control over women’s bodies. “Hands off my uterus!” that too is another rallying cry, but why is it such an abhorrent thought that men might have some influence in who gets born and who doesn’t?

Existential Fears & The Hypergamous Filter

There are certain fears that human beings are born with. Our evolved mental firmware is highly attuned to our own survival. That may seem simple, but we’re born with certain instinctual reservations about our environments. Snakes, spider, animals with sharp pointy natural weapons are critters we don’t have to be taught to stay away from. That fear, that caution, is part of our onboard system when we leave the womb. The same is generally true of heights and tight confined places. We also have a very defined natural instinct for revulsion. There’s actually an entire area of evo-psych study devoted to the human revulsion response. Part of our innate firmware makes us disgusted by feces, dead carcasses and putrefaction. If it’s unsanitary and might make us sick or diseased ourselves we’re repelled by it – unless we’re conditioned not to be.

The above are some pretty basic existential fears most people have. We have evolved inbuilt firmware that does its best to keep us alive, but there are other, more complex fears and accompanying revulsions that look out for our wellbeing too. The one I want to focus on here is what the Red Pill refers to as the Hypergamous Filter. That’s kind of a loose way of saying women have innate revulsions and distrusts of men who would otherwise like nothing better than the experience of having sex with them.

From our ancestral past right up until the Sexual Revolution in the mid-1960s a woman having sex was fraught with dangerous consequences. For about 100,000 years evolution wrote a breeding subroutine into the hindbrains of every human female – always doubt a man’s quality.

The Hypergamous Filter has many ways of determining quality. Last week I mentioned that women universally use a man’s height as a physical qualification for arousal/attraction. That’s one obvious criteria; check the height box, move on. I have mentioned in other essays that Hypergamy is always based on doubt – doubt that a man is the best she can do – but also the doubt as to whether that guy will stick around and stay committed to parental investment.

This Hypergamous doubt is an existential fear for women.

“What if he’s faking it?”
“What if he really isn’t who he claims to be?”
“Will he stick around after sex?”
“What if I get pregnant with his child?”

These questions, these doubts, do not stem from a woman’s Rational Interpretive Process, they are deeply rooted in her Instinctual Process.

These questions are asked beneath a woman’s cognition, and as such they comprise part of an unconscious Hypergamous filtering process that is linked to both the revulsion instinct and genuine sexual desire. This is a risk aversion instinct that has very real, life-threatening, implications to it. This is a self-preservation skepticism on the limbic level and it is the primary existential fear a woman has. And women will do anything to alleviate it. Women will do anything to ensure they have failsafes against the life-threatening consequences of having that Hypergamous filter deceived.

Why is there a ceaseless effort to criminalize PUAs approaching women on the street? Because it implies a deception of a Beta male impersonating an Alpha male for the purposes of sex. This is a crime against the Existential Fear.

The Existential Fear in women is that their innate Hypergamous Filter, their Feminine Intuition, might be fooled, and by being fooled she may either die or have her reproductive potential compromised for her lifetime by bearing and raising the child of man who is a suboptimal Hypergamous choice for her – a man who exerted his will over her Hypergamous choosing filters.

In our ancestral past, pregnancy, and/or parental investment, could be a death sentence if a woman’s Hypergamous Filter wasn’t supremely sensitive and obsessively refined. The Hypergamous Filter also evolved as a contingency against men’s biological imperative – unlimited access to unlimited sexuality.

That’s not to say pair bonding wasn’t a feature of our ancestral past, it was also a foundational aspect of mating, but it is to say that a man’s investment cost was much lower than a woman’s when it came to reproduction. That’s simple biology defining a sexual strategy for men. Pair bonding would usually last as long as it took for that child to reach survival autonomy (4-7 years). And that’s not accounting for men’s proclivity to seek extra-pair mating opportunities while pair bonded. I’ll explore this in the next essay.

Fast Times in the 21st Century

Now lets fast forward the Existential Fear and the Hypergamous Filter up to the last 60 years or so. One of the most socially destabilizing inventions of the 20th century was affording women the option to invest herself, or not, in the choices she made about her own sexuality. Unilaterally female-controlled birth control was effectively the greatest Hypergamous failsafe ever invented. It released women from the responsibility of a bad Hypergamous decision. But what it didn’t do is erase that filtering process from women’s psyches. We take it for granted, but HBC (hormonal birth control) unfettered Hypergamy for the first time in human history. And as a result men ceded more and more of their paternal interests in the human reproductive process over to women in exchange for the promise of pregnancy-free sexual access. Ostensibly, unlimited access to unlimited sexuality. Needless to say this also exacerbated women’s sexual strategy to tactically filter out unwanted males and emphasize sex with chosen males.

But the greatest sexual bargain of the 20th-21st century catastrophically backfired on men because, for all the boons of HBC, it couldn’t rewrite 100,000 years of evolved Hypergamy. And, if anything, it exacerbated women’s desire for failsafe’s against the Existential Fear of having her Hypergamous Filter fooled by deceptive men.

The social and political power men ceded to women in the wake of the Sexual Revolution has been used for one unitary purpose by women – to ensure against the Existential Fear. Why is abortion now something to be celebrated rather than mournfully accepted as necessary evil of this century? Because it alleviates the Existential Fear of bearing and raising the product of a bad Hypergamous choice.

Why did no fault divorce morph into the misandrous divorce industry we have today? It alleviates the Existential Fear. A one-sided divorce industry ensures security, support and resources that would’ve otherwise been her undoing in times before the pill. Why are the stigmas of single motherhood that existed just 60 years ago now replaced with rewarding women for their choice to become single mothers? It alleviates the Existential Fear.

When women were afforded unprecedented power and influence their first order of business was directed at changing laws to alleviate the Existential Fear. Virtually every social change, every political change, every egoistic “you go gurl” self-entitlement since the Sexual Revolution that women have initiated has had one latent purpose – alleviating the Existential Fear.

And finally, why is it that Red Pill awareness, practicing Game, a united Manosphere, and yes, even MGTOW, are perceived as an existential threat to the Feminine Imperative?

Because it all threatens to upset the security that women believe they’re entitled to in creating failsafes for women’s Existential Fear. Exposing the machinations of the Blue Pill and teaching men to unplug from a system that makes them a utility in a female-correct social order is an intolerable threat to women’s security from the Existential Fear, but it is also a new challenge the power base that security is built upon.

This is part one of a blog series.

The Global Sexual Marketplace

Before I launch into today’s essay I want to throw out a few caveats. The first is a reminder of my long-time policy of dealing with issues of race, politics and religion; and that’s to say it’s my practice leave these topics to other blogs and other writers unless those topics cross over into intersexual dynamics that are pertinent to Red Pill awareness. I feel like I need make this clear as I’m going to get into issues of race and how intersexual relations are modified by these issues today. It’s always been my belief that the shared input and related experiences of men of all races, cultures and nationality is one of the greatest strengths of the Red Pill. So it’s with this in mind that I think we need to address some of these experiences.

What got me on to this topic was the video I’ve linked above here today. As most of you know I’m not a proponent of the idea of a “Black Pill”. That is the ‘black’ part of understanding the harsh realities of what Red Pill awareness opens men’s eyes to. Accepting the uglier nature of intersexual dynamics and how it plays into today’s sexual marketplace is often something that drives some men to a kind of despondency. It can be really depressing to have Red Pill awareness destroy your long-held Blue Pill ideals – particularly when those ideals helped to give you a sense of hope in spite of your instincts telling you something different.

When I was at the 21 Convention last October I had a discussion with Dr. Shawn Smith about the nature of the Blue Pill. His question to me was something like “Don’t you think that some guys need at least a little Blue Pill to keep them going?” I’m paraphrasing here, but I’ve actually touched on this in a few prior essays. In essence, it should follow that human beings can’t handle too much ‘reality’. This is why we look for escapisms and turn our otherwise rational minds to something like faith. The human mind tries to remain hopeful in the face of dire realities; which also follows evolutionarily. Those humans who stayed optimistic in the face of crushing reality didn’t off themselves in despair and consequently passed on their genes.

That’s the nuts & bolts of it (yes, I know there’s more to it), but is this a feature or a bug in today’s realities? Willfully choosing conscious ignorance while your rational mind knows the truth can lead to despondency and depression. It’s the observer effect – observing a process will change that process – only, you’re playing that game with yourself. So, is a little bit of our Blue Pill conditioning a good thing if it gives us a hope that keeps us alive?

I’d have to say no. Because once you unplug from the Matrix going back to that ignorance is really impossible. Something in your hindbrain knows the truth about the fantasy you construct for yourself. Again, it’s playing the observer effect on oneself. And it’s just this simple truth that makes a lot of guys who are unprepared for the anger and nihilism that comes from Red Pill disillusionment to come up with things like a ‘Black Pill’.

But this essay isn’t about dealing with that despondency. I’ve already written that essay in A New Hope. This essay is about one of those ugly truths that Red Pill men have to evolve new adaptations for. You see, there is no ‘Black Pill’ – there is only the space in between a man dealing with his despondency about a harsh Red Pill truth and his crossing the abyss to accepting that truth and doing something with that information to better his life.

Local vs Global SMP

Watch the video I linked here. It’s by Black Pill 101, a channel that specializes in exactly the harsh realities of Red Pill awareness I mentioned above. It doesn’t pull any punches and for that I’m in agreement with them. Men deserve the unvarnished truth; without it they founder. This video outlines the innate difficulties Asian men face in the Global Sexual Marketplace. One of the most common requests I get for counseling is from Asian or Indian men asking me to help them improve their game. Many of them believe I have some Game solution to their getting laid with an SMV 6-7 they know from work. Many of them think they might have a chance with a modest SMV 6 if they either had some specialized technique or they could simply earn another $250K annual salary.

I honestly feel for Asian/Indian men in this respect. When I read about Aziz Ansari’s #MeToo’ing I read with morbid fascination watching his story play out with another ‘cute’ (SMV6-7) white girl. This is the stereotypical interaction. With my Red Pill Lens I saw a girl conflicted by her attraction to Aziz’s social proof (celebrity) with her visceral reaction to becoming intimate with a guy she simply wasn’t all that aroused by. This is just my personal experience, but I’ve counseled Indian (and a few Asian) men who all share a very similar frustration – they really want to get with a white American girl but they are sexually invisible to the vast majority of them.

Black Pill 101 lays out this frustration from Asian men’s perspective. If you happen to be an Asian or Indian man I’d encourage you to add your own experiences in the comments here. But from my own interactions with these men the story revolves around their investment in locking down an average white woman. They aren’t looking to spin plates. They want an LTR with a girl and most of them tend to fixate on one they know from work or a friend of a friend. Maybe that lean towards monogamy is a cultural thing, but they all seem to set their sights on the average, seemingly attainable, American girl. And almost universally they are relegated to the ‘friend zone’ or the go ‘Black Pill’ in frustration.

I’m going to look at the bigger picture here while I try to answer why this is so commonly case. In our tribalist, hunter/gatherer ancestral past our naturalistic sexual marketplace was limited to what a very localized group of individuals had to offer. We might’ve lived in groups of 100-150 ‘natives’ of our tribe. In that tribe maybe there were 10-12 females who would’ve been potential breeding/pairing candidates for a young man.

There are general arousal cues that are universal to all humans across cultures. Natural cross-culture beauty standards is something that’s been widely studied since the mid seventies – globalized beauty standards and physical prowess cues – however, the context in which those cues are expressed are (were) buffered by whatever that localized sexual marketplace (SMP) can realistically manifest.

Example: Height in men something universally agreed on as attractive/arousing for women. This is a globalized attraction cue in women. Girls all over the world overwhelmingly prefer a man to be taller than they are. This is an evolved preference because the survival implications are that a taller man is (generally) an easily identifiable aspect of physical prowess. Height implies a capacity for protection, an imposed dominance, and is a signifier of presence in a male dominance hierarchy. Whether this is the actual case is irrelevant. All that matters is that a woman’s preference for tall men to breed and pair with.

The average height of a Filipino man is around 5′ 4″. Prior to the Spanish colonizing the Philippines all Filipino women knew of men was that 5′ 4″ man. And to the 4′ 11″ average Filipino woman that was attractive. A 5′ 6-7″ man was a giant by the local SMP standards.

But the global SMP standards are simply ‘taller men are more attractive’. So when the Spanish/Western peoples came to the island it introduced Filipinas to a new standard: the 5′ 7″ Spanish man. Now the globalized SMP began to modify the local SMP. Then, eventually, along came the first 6 foot tall Caucasian European guy. Then the first Black man, etc. Gradually the localized (previously tribally-defined) SMP to include the new possibilities of women breeding/pairing with men outside their own tribe.

Localized Contingencies

This is only one easy example of how a globalized standard of what defines the whole of the sexual marketplace redefines, and often replaces, the localized standard of attraction/arousal for women. There are many other ways this out-tribe influence introduces a new global standard for the SMP. This can include force as well as by invitation or local social norms shifting to accommodate the new global SMP. When a tribe is conquered by another it forcibly alters the other’s sexual marketplace standards (War Brides).

As such, societal standards shifted to favor social practices that defended the local SMP integrity of that tribe. This is nothing groundbreaking – tribalist humans have been creating social and religious contingencies to buffer agains women’s Hypergamy, and to solidify the integrity of the local SMP for millennia. And these norms affect both the men and the women of that culture.

Cultural norms that forbid intermarriage (really interbreeding) of women with out-tribe men are common, but there are also:

  • Prearranged Marriages
  • Guarding/Prioritizing Virginity
  • Buffering Against Hypergamy
  • Socially Enforced Monogamy

I should also add that there is the Samson Contingency which is a buffer set against (powerful) men taking out-tribe wives. It may’ve been acceptable to have sex with out-tribe women (rape or prostitution), but for the integrity of the tribe, that man was only to form lasting bonds (via marriage) from within that tribe. This kept vital resources within that tribe.

A Modern SMP

In an upcoming essay I’ll be exploring the deeper reasons why Blank-Slate Equalism is so difficult to purge from our present-day social order. However, I need to detail a bit of this now. We live in a feminine-primary social order (the Gynocracy), but without the Blank-Slate much of the preconception of it collapse. One reason Blank-Slate Equalism remains a social norm (despite a world of empirical proof that destroys it) is because it serves to disguise the ugly realities of a sexual marketplace defined by human evolution. Particularly so in an age of expanding SMP globalism. It’s not just culture, politics, ideology and socioeconomic considerations that are tied to globalization; a global scale sexual marketplace is following among all of this.

In the age of global mass communication our localized (tribal) SMPs are replaced with a global standard. That global standard destroys the old local SMPs, but it also selects-out the men who don’t measure up to its standards. This is something I think most MGTOWs and all Incels instinctively know: according to the global SMP selection criteria there are some men who will simply not be selected-for. If the Black Pill 101 video about how Asian women don’t select Asian men for mating opportunities is any indicator, I think Asian and Indian men are facing this head on today.

Now, I expect the first rebuttal to this proposition will be that the present, global SMP is a reflection of Westernized beauty standards and horribly distorted expectations. Asian/Indian men seem to want nothing to do with the native women who are ruthless in expressing that they want nothing to do with them. What globalized demographic is really left for these men? The same might be said about socially inept white men seeking an easier sexual marketplace in Asian women. All of this is simple deductive adaptations men will naturally resort to when it comes to solving the problems of sex and reproduction.

I’m totally accepting that there is a societal influence in all of this. However, I think the incentives to look into the opportunities that a larger global SMP offers is still based on Darwinistic principles. Even Western romanticism is still founded upon natural female arousal cues that define the larger SMP. The global SMP is rooted in the naturalistic, evolved (not socialized) elements that trigger arousal, incentivize parental investment and play off women’s dualistic sexual strategies (Alpha Seed/Beta Need).

The Global Social Order

Finally, I want to point out that while our expanding globalization has given rise to a global SMP, that expansion is rooted in Gynocentrism. Since the time of the Sexual Revolution an unfettered, unconstrained Hypergamy has dictated this global sexual marketplace. The world-scale SMP is driven by women’s prime-directives, not men’s. As women are afforded more authority to direct society, their reproductive interests are what defines the global SMP. And all unchecked and unbalanced by any male interests. This is important to consider when we see the old tribalist, local SMPs decay to extinction. The checks and balances on Hypergamy that existed in the past were the creations of a smaller localized SMP. One that was familiar with the risks and results of allowing men and women of that particular tribe to reproduced without thought to the integrity of the tribe.

This is why Blank-Slate Equalism, as big a lie as it is, is so necessary to maintaining the unfettered Hypergamy that the global SMP is based on. Without its social constructionism, without its presumption of coequal agency, the Gynocentric power base is replaced with conventional, evolved gender norms that would favor men’s influence in the global SMP. Gynocentrism needs Blank-Slate Equalism to disguise its authority and influence. Notions of ‘Equal Value’ and social constructionism are needed to cover the ugly Darwinsim that unchecked Hypergamy thrives in.

Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.