Gender War

Well, once again my thought process for the next post is interrupted by another real-world example of what I’ve been discussing on this blog for some time now. My State of the Manosphere address I delivered at the 21 Convention last October is set to drop next week. I’m not going to tell which day exactly, but I feel it’s necessary to break a little protocol to make a larger point in this essay.

As most readers know, in my speech I addressed some of the social shifts in narrative that I believe we can expect in 2019-2020. Much of this foreshadowing was about how it will be necessary for a feminine-primary social order to ’till the fields’ socially in order to lay the ground work for the 2020 election cycle. On December 29th, on the Year in Review episode of The Red Man Group, I also made a few more predictions for 2019, in which I said the next Democratic presidential candidate to run against Donald trump will be a woman. Maybe that’s not too much of a stretch to believe, but I also predicted that in order to have any realistic chance of success the entirety of western American culture will need to be primed to accept a female candidate that will likely not be Hillary this time.

In my speech, and if you’ve been following my Twitter feed, I make mention of a coming #genderwar. A lot of this prediction came from the cultural suspicions that in present day America we are now in the midst of an ideological ‘cold war’. A large part of that cold war centers on issues of gender . If the U.S. populace is to accept new female candidate they will need to be ‘softened up’ with a cultural shift that empowers women to degrees never seen before. Furthermore, there will need to be a reverse effort in disempowering men. This is disempowerment has taken many forms over the past 3-4 years with social pushes for #MeToo and it’s later weaponization revealed its latent purpose – it was never about equality or raising awareness of sexual misconduct; it has only been an effort in silencing men and instilling fear. The MeToo weaponization effort came into full view during the Kavanaugh hearing in 2018. No longer was it a grass-roots hashtag ostensibly about raising awareness of sexual misconduct, now it became the weapon of socio-economic threat that the Village has always intended it to be.

However, for all the threat MeToo represents as a social weapon against men, it will only be one such weapon the Village uses in the coming Gender War. Last week I wrote about the new official guidelines issuance from the American Psychological Association (APA) deeming that “traditional” masculinity was harmful to men and boys. The decree was based on the flimsy and biased determinations of an association that sets the standards for licensed psychologists in this country. To act in defiance of this militantly feminist guideline risks the livelihoods of any psychologist who disagrees with it. And this issuance was only the latest, most visible, move against masculinity in a string of public and state university classes and organization attempting to categorize masculinity as a “disorder”. The push is literally an effort to classify “traditional masculinity” as a psychological disorder in the Diagnostic and Statistical Manual (DSM) used by all psychologists.

I could bog myself down in how the APA have become the lords of the new church in carrying feminist ideological water, but this would miss the forest for the trees. The larger narrative here is what’s in play. And that narrative is one of getting a larger society to accept, by default, that the inherent nature of masculinity is evil. It’s now less about ridiculing men (though that’s definitely still a tactic), and more about establishing a qualitative state of masculinity being a personal and social evil.

In the manosphere we’ve always sussed out how western society has been Fempowered while men have become more and more feminized. Today this is not enough. Today we are being programmed to believe that any masculinity, in all its aspects, is not only anti-social, but an abnormality – a certifiable disease. And anyone who would dare to disagree with this will, as Roosh once wrote, ‘have their bread taken from them‘.

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Village for the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

If this sounds like the Male Catch 22, you’re correct:

For the past 60 years feminization has built in the perfect Catch 22 social convention for anything masculine; The expectation to assume the responsibilities of being a man (Man Up) while at the same time denigrating asserting masculinity as a positive (Shut Up). What ever aspect of maleness that serves the feminine purpose is a man’s masculine responsibility, yet any aspect that disagrees with feminine primacy is labeled Patriarchy and Misogyny.


Essentially, this convention keeps beta males in a perpetual state of chasing their own tails. Over the course of a lifetime they’re conditioned to believe that they’re cursed with masculinity (Patriarchy) yet are still responsible to ‘Man Up’ when it suits a feminine imperative. So it’s therefore unsurprising to see that half the men in western society believe women dominate the world (male powerlessness) while at the same time women complain of a lingering Patriarchy (female powerlessness) or at least sentiments of it. This is the Catch 22 writ large. The guy who does in fact Man Up is a chauvinist, misogynist, patriarch, but he still needs to man up when it’s convenient to meet the needs of a female imperative.


I wrote this back in 2011, but these truths are timeless. The Feminine Imperative will always fall back on the duplicity of expecting Old Books responsibility from men in tolerating New Books expectations from women.

The latent message in the Gillette video is ‘men are bad humans’. Men are no longer even referred to as “men”; they are now “Allies”. The compliant ones are Allies to be used in policing the bad humans who fail to acknowledge and promote the interests of the Feminine Imperative. Just as #MeToo is a weapon to be used against ‘bad humans’, so too are Allies to be used in opposition control. And likewise, Allies use the same social shaming tactics that the Village has taught them to use.

But wait, there’s more. Not to be outdone by Gillette, now we get a video from PETA portraying men as,…guess what? Yes, ridiculous buffoons obsessed with their genitals. This is interesting considering that Kim Gehrigs agency, Somesuch, seems to be fixated on vaginas – but vagina wallpapers are okay in this world.

You’ll once again notice that the APA guidelines are being quoted here as gospel less than a week after they were made public. “Traditional” masculinity is the bugbear again, but it’s almost like this was part of a planned narrative. You can ‘cure’ toxic masculinity by going vegan.

Next we have confirmation of this connection just a day after the Gillette “commercial” went public. “Scientists” agree,…”

Again, it’s almost as if these articles were written in advance of the APA ruling as well as the timing of these videos. Now, I know, that all sounds conspiratorial. It may be some coincidence, or perhaps this is a topic that inspires a lot of writers to write about it immediately. The truth of it will come out in the coming months.

However, my predictions about all this have been remarkably accurate thus far. In fact, if I was wrong about anything it was in my thinking this social narrative campaign would be more gradual. I shouldn’t have underestimated the readiness that the Village had in wanting to spit this misandrous venom. They are going to go hard from the outset and I believe the next 2 years will be a defining moment for conventional masculinity versus its distortion and perversion at the hands of women and their allies. The line will be drawn between men who embrace their dominant, beneficent, conventional masculinity and males who toe the feminist line, gender-loathing and hoping for affirmation from their female ‘betters’ by ridiculing men who embrace it.

Understand, all of this is part of the groundwork necessary to create a social condition of distrust between the sexes. This is a Genderwar of the Village’s creation. The pretense of equality between the sexes is officially gone. Women are encouraged to embrace female supremacism now:

I would expect the next big dust up in this cold war will be on Super Bowl Sunday. The millions of ad dollars spent on these commercials will be a testament to the message of the companies’ position in this Genderwar. Remember, prior to the 2016 elections, many companies poured millions into ad buys and re-scripted their movies and TV shows based on their belief that by then we’d have the First Female President. That was a bad bet for them, but it shows how they operate. It proves how ad agencies and Villagecreatives make cultural assumptions and then sell companies on them. That’s exactly what Gillette has done here, but they weren’t the first old school company to buy into the feminist hate of masculinity; Campbell’s soup was the first to fall.

Bear in mind, these videos, these ads, these movies (Ms. Marvel will be another hit against masculinity) are only the opening salvoes in this offensive. I fully expect that by the time we get into the last 6-8 months of the next election cycle this Genderwar will have the sexes more polarized than at any time in human history. Men must be seen as a vile enemy if the Village is to ever get its First Female President. If this backfires on them it will be because they pressed too far in their zeal to debase men. They want to kick men in the nuts so bad that they might engender more sympathy or female backlash than the manufactured rage to prompt women and allies to vote for their female candidate.

Going forward, all politics will be gender politics. The litmus test for all leadership will be about vaginas and penises. We’re already seeing this Genderwar rhetoric come to the surface in the incoming fresh-women class of this year’s congress. The only imperative they have is destroying masculinity and raising up female supremacism, and this imperative will be borne out by every word they speak and every policy they concern themselves with.

Published by Rollo Tomassi

Author of The Rational Male and The Rational Male, Preventive Medicine

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HF
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HF

@kfg, asd: regarding training. What’s your idea about health maintenance? I don’t have time (or motivation really) now to pursue sports for sport’s sake, but I want to take care of my health. What I’ve read is that cardiowise a half an hour walk a couple of times a week and a few sprints suffice. But also for proper health as a man you need muscle mass. What is the optimum there? 1 hour resistance training with free weights twice a week would be enough?

Culum Struan
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Culum Struan

Kfg- but the strength aspect is transferable right, even though the skill aspect is not?

So the farm boy in basic training is still better off than the Wharton MBA grad in basic who doesn’t have strength OR skill?

IAS
Guest
IAS

It is clear that some strength is transferable, as is general resistance and aerobic capacity (or whatever that is called).

But as KFG pointed out, you don’t see cyclists doing marathons or vice-versa.

DisgruntledEarthling
Guest
DisgruntledEarthling

@HF
Hitting 60 in April – I do about 4-5 weight training 1/2-3/4 hour session per week, some of it pretty intense.
Not much cardio in the winter but a bunch of mountain-biking otherwise. I’d do HIIT if I had the time but no more than 3 times a week.
I’m sure kfg will chime in with a complete train-to-olympic program for ya ;^)

theasdgamer
Guest

Thanks very much, kfg. It seems to me that rather than strength being transferrable, it’s more like it has multiple applications. Strength generally tends to be good for health and to promote long life, as well as allowing you to do useful works or play sports. By “farmer strong”, I meant that you have a type of fitness that works broadly to let you do useful work without needing bulky muscles. You rely on the small, aerobic muscle fiber that produces work-related strength rather than the larger anaerobic muscle fiber that produces athletic strength suitable for sports that need quick… Read more »

EhIntellect
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EhIntellect

Re: rape fantasies If your not holding a knife to her throat, and she’s somewhat sentient….maybe….it’s not rape. Forget the “by force and without consent” stuff for a second and ignore the Kathrine McKinnon distractions. The law and feminism have incentives opposing ours and apply only in that arena. We’re circumventing rules built for mass control here. Early in my reconstruction, Wife and I were fucking a lot, all the over the house. I’ll not rehash the details but this: I revived the early relationship tying her up all ways, blindfolds, foreign objects inside her, slapping her ass hard. I… Read more »

kfg
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kfg

I’ve just run across a YT video that features something I’ve brought up before, the Beauty Micrometer of Maksymilian Faktorowicz, aka Max Factor.

Thousands of women were tested. None of them were found to be “perfect,” including many famous beauties, but Catherine Denueve came closest.

rugby11
Guest

Will a women do this?

kfg
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kfg

comment image

rugby11
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having a bad day
Guest
having a bad day

@Culum It’s a sign of the zeitgeist and how the winds are blowing Sentient but in practice I don’t see it happening in a big way. It’s mostly virtue signalling. that’s true… until it’s not…lol… i used to work in an industry where some of the people were trying to be ‘hipply ironic’…lol… at some point it switched over to just a normal thing… with no irony to be seen…lol When the shit hits the fan for any of those companies and they need good lawyers, they’re not going to be looking at said lawyer’s firm’s diversity statistics. that’s only… Read more »

rugby11
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Chump No More
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Chump No More

More from the “Men are evil, but please solve our problems” file…

https://pjmedia.com/trending/lesbian-feminist-transgender-activism-is-a-mens-rights-movement/

palmasailor
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palmasailor

@HF “Damn I never commented before but this forbes article linked by rugby is shit. I couldn’t find the survey data from Perksy they reference to, but their article says 77% of male under 34 were not offended. So a quarter of their target audience literally hated and got offended by the ad??? And this is just the under 34 cohort, but I think it is safe to assume it is not better over 34. On the other hand 15 percent of males loved it. And the conclusion is that it was well recepted?? I’m not in the marketing business… Read more »

Blaximus
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Blaximus

+100

rugby11
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Heath
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Heath

I have a bone to pick with you Rollo. I love your posts that is for sure. I like some of Roosh’s ideas, the older stuff, so I think some of the stuff he writes is complimentary when I read your stuff. I tend to ignore his more recent stuff because it just sounds homophobic, bitter, angry. But anyway, I wanted to write about whats going on. This gender war. I find it funny that for myself being classified as a “trans man.” even though I don’t advertise it and I do not consider myself of the “lgbt” I am… Read more »

Culum Struan
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Culum Struan

HABD – err been distracted. Career stuff plus prioritising my fitness (continues to improve sharply). Not an excuse, just a reason for the last couple of months.

I’m on it.

Anonymous Reader
Guest
Anonymous Reader

@Culum

You have / had back problems if I remember right. But you’ve been working on it with core strength training and maybe some other things such as perhaps an inversion table?

Just asking.

Culum Struan
Guest
Culum Struan

@Anonymous Reader – yes. Multiple slipped discs (at different times) so quite complex back issues. Blax recommended an inversion table too, but I haven’t tried it yet – mainly because the exercise is going well and I don’t want to add another unpredictable variable into the mix when I’m improving. Especially if the real issue is psychological (fear of pain/certain movements that is no longer justified), neurological (many years of wrong movement patterns deeply ingrained – they may have made sense in the immediate aftermath of a slipped disc, but not years after the fact) and strength related (because of… Read more »

Kevin
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Kevin

Spot on Rollo. It does appear that their agenda is behind schedule. They’re tired of waiting, more importantly they’re tired of hiding it.

Jeremy
Guest

I posted this on “The Real You” but I think it got lost somehow. I think it’s more appropriate here anyway . As a little background, some of you who remember me likely also remember that I grew up in a christian cult that eventually “disbanded” as a cult and became a standard open Christian organization. I say this because I feel like I have a unique insight into the ease with which people can have their minds forced into an internalized self-improvement loop based on arbitrary requirements communicated by humans of an imaginary entity. I’m not anti-religious at this… Read more »

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