The Art of AMOG

If you know the enemy and know yourself you need not fear the results of a hundred battles.

One of the more contentious aspects of intersexual competition the early PUAs hit upon was the phenomenon of the AMOG – Alpha Male Of Group – and how ‘that guy’s’ apparent social dominance focused all interaction within a peer group on himself. The AMOG was an easy parody of a guy to hate on for early Game practitioners because his archetype was so relatable for men looking to improve their chances with women they’d never been able to consider before they discovered Game. The nefarious AMOG was their worst cock-blocking villain.

For a recovering Beta experimenting with Game for the first time it was bad enough that the very real, in-his-face proposition of rejection by women was always to be considered, but to have to account for a guy that looked (in his mind) like the typical jock who regularly out-Alpha’d him back in high school seems like an unfair obstacle to need to overcome. I think that a lot of men’s competition anxiety focuses on a very overdramatized caricature of the Alpha ‘bullies’ they were familiar with when growing up.

This characterization is also the basis of the long-clichéd plot of every boy-meets-girl, boy-overcomes-shyness, boy-overcomes-bully-to-get-the-girl story ever told, and not just by Hollywood.

While female written romance stories revolve around multiple suitors for a woman protagonist to tame the most Alpha among them – usually ending with the one who’s a misunderstood asshole to everyone but her – male written romance generally centers on an underperforming Beta male (with a heart of gold) who, through extraordinary circumstance is placed in a position of  outperforming all of his previous rivals for his dream girl, or the girl he ‘should really be with’ instead of the shallow girl he thought would be so great. Instead of selfishly abusing his newfound Alpha powers by kicking sand in the faces of lesser Betas, he fashions himself as the hero exemplar of how Betas should act if they find themselves in a similar empowerment.

The stories of Spider Man, Captain America and even Back to the Future follow these male-romance scripts to the letter, but in every case the Beta-with-a-chance has to teach the bully a lesson before he can qualify for the girl’s attention, much less her intimacy. This clichéd story arch is a manifestation of men’s internalized understanding of their burden of performance. And while I can’t entirely assert this is an intrinsic part of men’s own mental firmware, I have to speculate that the fantasy of fulfilling it is part of men’s ubiquitous need to adequately perform for women’s intimate approval.

Regardless, the objective purpose is still to ‘get the girl’.

Examples of this Alpha bully archetype are part of most men’s formative learning. Not all men learn the lesson of the bully (some play the role with relish), but if we hold to the 80/20 rule of the manosphere we’re statistically looking at around 80% of (Beta) men who do. From grade school to high school to college, that guy, the douchebag, the guy who can’t help but actively or passively draw attention to himself, becomes the AMOG – and damned if he’s not the most contemptible bastard (or type of bastard) you know.

I’m highlighting that guy because more often than not he’s less a real person and more a manifestation of the anxiety that results from men’s insecurity about performing adequately for feminine approval. It’s easy to poke fun at the guys you see on hotchickswithdouchebags.com because they’re representations of the bully you hate. They’re the Jerks that every woman loves and every ‘normal’ guy vainly tries to make women rationally understand are the worst possible romantic option for them.

One very difficult hurdle men have in unplugging is getting past what they believe is the emulation of the Alpha Jerk who so regularly outperformed them, if not bullied them – yet, his asshole ways were still undeniably effective with the women he wanted to get with. Thus, for men who come to Red Pill awareness there’s a natural resistance to become that guy.

This AMOG archetype impression is tough to confront for men, but it’s important they do so.

This impression for men is an incredibly useful tool to effect women’s sexual strategy later in life when the woman (or type of woman) he’s held in such high regard and pined to be intimate with for so long finally “comes to her senses” around her Epiphany Phase and accepts him. For men with this AMOG mental impression, that woman’s acceptance comes with a certain degree of (sometimes smug) vindication. He waited her out and finally she’s “realized” what he’s been trying to make her see for so long – he’s actually the ‘perfect boyfriend’ for her.

He doesn’t realize he’s just playing the convenient ‘savior’-provider role women’s sexual strategy has conditioned and prepared him for, but believing his Beta Nice Guy life track has finally won out over the nefarious AMOG in his head is a strong reinforcer of a belief women need him to strongly believe when it’s time to cash in their Beta Bucks chips and her SMV starts its decline.

And therefore those skilled in war bring the enemy to the field of battle and are not brought there by him.

I’m going to flip your AMOG impression upside down now. That AMOG isn’t the one you should concern yourself with.

Most of the first PUAs always suggested a process of containment and isolating your target woman in order to ‘poach’ her from that guy. I understand the proposed isolation idea is to remove a girl you like from her social group, but the effect is really similar to Mate Guarding – isolate her awareness of all other sexual competitors and focus her on yourself. 

However, unless you’re making your approaches in clubs or loud bars it’s likely the context you’re working on a woman in isn’t one where an active, in-your-face AMOGing is happening. Isolation becomes a security measure to focus her on you being her best immediate prospect.

Roissy once stated that there are groupies for every male endeavor, I should also add that there are AMOGs in every male endeavor. Every group of nerdy programmers, geeks, chess club, your bowling team and even in your Bible study group, there’s an AMOG. Some are more significant than others, but rest assured, you know him, or you will.

Most men will compartmentalize themselves socially so as to best facilitate their chances of meeting, banging, marrying or otherwise interacting with women. This compartmentalization is really a form of Buffering against rejection, but it’s also a logical social positioning of a man putting himself into an environment where he can (hopefully) excel and be noticed for it.

All warfare is based on deception – Bear this in mind when you enter into a new social group dynamic or an unfamiliar social environment. You are an unknown commodity and therefore your strengths are novel to the group. Your weaknesses (your Beta-ness) will be more obvious than your strengths and thus more easily attached to you.

Playing to one’s strengths usually involves defining a man’s social environments. King Douchebag at a Vegas pool party is excelling in his environment, just as Bobby Fisher is at a chess tournament. One reason less ‘socially adept’ men enjoy more confidence at a ComicCon is because the environment buffers their social deficits, but emphasizes their particular talents. The first mistake most men make when considering an AMOG situation is underestimating the importance of that environment. In high school the environment was probably set for you, but as an adult you’ve got a greater degree of control over it.

Bear this in mind when you’re confronted with a guy “all the girls love”. There’s a tendency on the part of Beta leaning guys to think the AMOG is a ‘natural’ Alpha when in fact he’s really domain dependent on the social environment you share with him. Of course there will always be guys who excel in almost any environment because Hypergamy is universal to women and a ‘hawt guy’ is ‘hawt’ to all women, but remove him from his preferred domain to one you’re better adept in, or, outperform him in his domain with a particular strength or expertise you possess in such a way that he’s forced to acknowledge your skill.

To know your Enemy, you must become your Enemy.

The caricature of an in-your-face belligerent AMOG is really a social anomaly, and usually your experience of him is the product of an environment you’re not at home in. Far more common however is the AMOG who is unassuming, affable, and honestly a guy you probably can’t help but like. In fact this likability is his primary appeal. Obvious Alpha superiority combined with even a marginal humility makes for an irresistible AMOG to women.

One of my best friends to this day was a guy I despised when we were in high school. We ended up becoming lifelong friends, but initially I hated him for having such a natural Alpha affinity with the girls I wanted to get with. I actually attribute part of my early 20s sexual success (and if I’m honest some proto-Red Pill awareness) to many of the lessons women’s behavior around him taught me.

Both the nervous Beta and the PUA like to encourage the idea of an AMOG as being the drunk, loud-mouthed frat boy who pushes you aside to get to the girl at the bar you’re sarging (“Step aside McFly!”), but the Alpha Male of the Group to really consider is the guy women can’t stop talking about when he’s not even present. He’s the guy who leaves the room and girls giddily huddle together to agree about how ‘hawt’ he is. He doesn’t even have to be in the group to be the Alpha of it.

The best form of social proof is the unsolicited kind. The kind where women can’t help but talk about a guy, and ask his Beta-chump friends how they can get to know him better.

He who knows when he can fight and when he cannot, will be victorious.

In the immediate sense, unseating this AMOG would be a challenge only the most exceptional men could hope for. He’s established in his environment and his status and social proof is perpetuated for him within his social group. This situation may seem hopeless, and if your goal is to supplant him you’d have to really consider what the rewards would be in doing so, however there is much to learn from him within your shared environment.

Pose as a friend, act as a spy. Befriending the AMOG may be your best option as it opens you up to his social proof as a peer. You may not replace him in the short term, but if you’re spinning plates as you should, his confirmation of you as a peer will only benefit you. This confirmation will allow you an insight into the dynamics of that social environment. Your ultimate success doesn’t lie in destroying the AMOG, or becoming one yourself, but mastering a shared environment in which your strengths are best applied.

The supreme art of war is to subdue the enemy without fighting.

Pretend inferiority and encourage his arrogance. The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

This tact is useful for both the in-your-face AMOG as well as the non-direct, status affirmed AMOG. Sometimes proving one’s superiority is simply allowing the mediocre enough time and opportunity to self-destruct. The trick of course is in being prepared to swiftly capitalize on that AMOG’s missteps.

Law 33 – Discover Each Man’s Thumbscrew
Everyone has a weakness, a gap in the castle wall.  That weakness is usualy an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure.  Either way, once found, it is a thumbscrew you can turn to your advantage.

In the early part of my career in liquor branding I worked for a very rich man in his mid 60s. This guy had quite the resume of “successes”, but for the greater part they’d come from his self-importance and borrowing money than any real talent of his own. He was the owner, but had a reputation for attention seeking and a love of flattery that bordered on arrogance. Usually this would come at the expense of whomever happened to be outshining him as the master.

He was a consummate AMOG, but with no real legitimacy. At one point we had an important negotiation with a Chinese distributor to get our brands into an Asian market and as he’d typically do he wanted to entertain the reps over dinner after a big trade show we’d met them at. They were impressed with me because I was responsible for the creative side of the company, but even with my own deferential credits to my ‘boss’ he took it as an opportunity to AMOG me in front of his new ‘friends’.

I actually saw this coming (it’d happened on other occasions) and I had a good prior knowledge of the sensibilities of the Chinese from my time in doing casino marketing, so I diplomatically let him hang himself with his self-aggrandizement and bluster at my expense. Predictably the reps were off-put by this and we lost the distribution. The good news was that about a year and a half later I was offered a string of very lucrative branding contracts for several of this Asian company’s holdings (2 of which I still front now) because of this patience and letting my boss implode. And all I did was see it coming and let him convict himself.

Every AMOG has a weakness to exploit. Sometimes discovering this requires a patience most guys simply don’t want to wait around for, but with a bit of tact and attention it doesn’t take long. I think the older a man gets the easier it is to judge the character of others (or it should) – you experience the “types” enough to gauge a predictable character action.

There’s an old, but fantastic breakdown of the classic Boyfriend Destroyer script on RSD Nation. I wont repost it here, but if you take a moment to read the script, the premise is one of breaking down a boyfriend’s reputation by indirectly whittling away at the most predictable areas of contention in most relationships. Emphasize his Beta attributes while leading (not telling) her to consider and appreciate your Alpha attributes.

Yes, it’s bad form, and yes, your efforts would be better applied to new prospective plates to spin instead of working on some girl with a boyfriend. However, it is an excellent study in understanding how to deconstruct an AMOG and learning his thumbscrews.

Amused Mastery isn’t just a technique to hold women’s attention, it’s also an effective tool in defusing an AMOG. Once you have an understanding of that AMOG’s weakness – a penchant for self-aggrandizement, a taste for booze or a kind of woman, lack of legitimate ambition, Beta thinking/behavioral tendencies, etc. – the plan then becomes one of emphasizing those character flaws indirectly by exemplifying counter-strengths to those weaknesses.

Women love a man who Just Gets It, and the best, playful way of expressing that is with Amused Mastery; but it’s even more sexy when that Mastery extends to men who she perceives are your intersexual rivals. This then, by association, compliments her ego for your Amused Mastery of her.