Frame

Iron Rule of Tomassi #1

Frame is everything. Always be aware of the subconscious balance of whose frame in which you are operating. Always control the Frame, but resist giving the impression that you are. 

The concept of “frame” is yet another ephemeral idea that had need of a term in the very beginnings of the great masculine awakening that’s become the ‘community’. If memory serves I think it may have been Mystery who first picked up on what’s really a very rudimentary and well established psychological principle. In psych terms, frame is an often subconscious, mutually acknowledged personal narrative under which auspices people will be influenced. One’s capacity for personal decisions, choices for well-being, emotional investments, religious beliefs and political persuasions (amongst many others) are all influenced and biased by the psychological narrative ‘framework’ under which we are most apt to accept as normalcy.

The concept of frame covers a lot of aspects of our daily lives, some of which we’re painfully aware of, others we are not, but nonetheless we are passively influenced by frame. What concerns us in terms of inter-gender relations however is the way in which frame sets the environment, the ambience, and the ‘reality’ in which we relate with both the woman we sarge at a bar and the relationship with the woman we’ve lived with for 20 years. One important fact to consider, before I launch into too much detail, is to understand that frame is NOT power. The act of controlling the frame may be an exercise in power for some, but let me be clear from the start that the concept of frame is who’s ‘reality’ in which you choose to operate in relation to a woman. Both gender’s internalized concept of  frame is influenced by our individual acculturation, socialization, psychological conditioning, upbringing, education, etc., but be clear on this, you are either operating in your own frame or you’re operating in hers. Also understand that the balance of frame often shifts. Frame is fluid and will find its own level when a deficit or a surplus of will is applied to change it. The forces that influence that lack or boost of will is irrelevant – just know that the conditions of an operative framework will shift because of them.

Pre-LTR Frame
Often I’ll see forum posts lamenting some loss of frame – “Lost the frame, how do I get it back?” A lot of times guys believe that because a woman initially gave them IOIs or was ‘really into them’ in the beginning that they had ‘frame’. This is another unfortunate misconception about frame – and I partly blame the PUA culture for it – but frame is not interest level (IL). Simply because a woman is attracted to you does not mean she’s ready to ‘enter your reality’. Her entering your frame may become a byproduct of that attraction, but it by no means guarantees it. In truth, under today’s social environment, I would expect a woman to resist tooth and nail from rushing into a man’s frame. This is why women have psychologically evolved a subconscious propensity to shit test; to verify the legitimacy of a man’s frame.

Most Game incongruencies develop around a guy’s inability to establish frame and opting in to a woman’s frame. What’s ironic is that on a base level, we understand frame imbalances instinctually. If you feel like you’re being led on, or being made to wait for sex, you’re operating in her frame. Are you in the ‘friend-zone’ or did you accept an LJBF rejection? You’re in her frame.

Ideally, you want a woman to enter your reality. Her genuine (unnegotiated) desire for you hinges upon you covertly establishing this narrative for her. Famous men, men with conspicuous affluence and status, and men with overwhelming social proof have very little difficulty in establishing frame – they can’t help but establish frame in a very overt fashion. A woman already wants to enter that world. She want’s an easy association with a man who’s unquestionably a proven commodity and offers her hypergamy not just a actualized fantasy, but also a high degree of personal affirmation in being the one a Man of this grandeur would choose above other women.

Unfortunately, you and I are not this Man, he’s a feminine idealization. However it’s important to understand how hypergamy plays into establishing frame. The Man who impassively accepts women’s hypergamous natures has a much easier time establishing frame from the outset. You or I may not be that be that famous guy with an automatic, overt frame control, but we can be by order of degrees depending upon our personal conditions and the conditions of the women with whom we choose to associate. The default pedestalization of women that men are prone to is a direct result of accepting that a woman’s frame is the only frame. It’s kind of hard for most ‘plugged in’ men to grasp that they can and should exert frame control in order to establish a healthy future relationship. This is hardly a surprise considering that every facet of their social understanding about gender frame has always defaulted to the feminine for the better part of their lifetimes. Whether that was conditioned into them by popular media or seeing it played out by their beta fathers, for most men in western culture, the feminine reality IS the normalized frame work. In order to establish a healthy male-frame, the first step is to rid themselves of the preconception that women control frame by default. They don’t, and honestly, they don’t want to.

Post LTR Frame
In most contemporary marriages and LTR arrangements, women tend to be the de facto authority. Men seek their wive’s “permission” to attempt even the most mundane activities they’d do without an afterthought while single. I have married friends tell me how ‘fortunate’ they are to be married to such an understanding wife that she’d “allow” him to watch hockey on their guest bedroom TV,…occasionally.

These are just a couple of gratuitous examples of men who entered into marriage with the frame firmly in control of their wives. They live in her reality, because anything can become normal. What these men failed to realize is that frame, like power, abhors a vacuum.  In the absence of the frame security a woman naturally seeks from a masculine male, this security need forces her to provide that security for herself. Thus we have the commonality of cuckold and submissive men in westernized culture, while women do the bills, earn the money, make the decisions, authorize their husband’s actions and deliver punishments. The woman is seeking the security that the man she pair-bonded with cannot or will not provide.

It is vital to the health of any LTR that a man establish his frame as the basis of their living together before any formal commitment is recognized. As I stated in the beginning, frame will be fluid and conditions will influence the balance, but the overall theme of your relationship needs to be led and molded by you. Even very influential, professional, intellectualizing women still crave the right man to establish his frame in her life. They may fight it bitterly, but ultimately it’s what will make for the best healthy balance she can achieve. There’s a growing undercurrent of mid-life women questioning and regretting their past decisions to remain single into spinsterhood. And for all their late game rationalizations, the one thing they still simply refuse to accept is acknowledging that a man’s frame, the frame their “fierce independence” wouldn’t allow for, was exactly the salve their egos so desperately wants now later in life.

Gentlemen, you will establish frame in any monogamous relationship you have. You will enter her reality or she will enter yours.

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Published by Rollo Tomassi

Author of The Rational Male and The Rational Male, Preventive Medicine

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(r)Evoluzione
(r)Evoluzione
12 years ago

Excellent. Frame is the bedrock of a life well-lived. In engineering, a solid, unbending, totally unshakable frame is constructed when accurate, precise, and repeatable measurements need to be taken, or used to manufacture something with tight tolerances. It is the frame of reference–the basis for measurement to which everything in its purview must be held accountable. Frame goes beyond sexuality and relationships, it’s a crucial ingredient in developing who we are. Frame dovetails with the concept of “state,” as in state of mind. Perhaps you can elucidate the ways in which frame and state interact. My sense is that frame… Read more »

Y
Y
12 years ago
Reply to  (r)Evoluzione

One of the best practical tools for establishing your frame is REAL standards and qualifications.

Then communicating those to people (or women specifically) and mentally noting or explicitly stating whether they live up to those.

As I said, they have to be real because, faking it is not very effective at all (Can you cook? Are you adventurous? etc.)

Framing
Framing
12 years ago

Also interested in techniques to achieve an ideal frame in both of the scenarios discussed in the post.

dc1000
dc1000
12 years ago

as one of my prior girls said to me, “oh i know, its the dc1000 show on every channel, all the time”

every decision, every action was done through my lens of what i needed. and if she wanted to participate, she was more than happy to…

i’ve been able to maintain the dc1000 show all the time on all channels for a while now, its pretty grand.

i learned frame in just the way you described first, from mystery and then onwards.

houseofjacques
12 years ago

Is having the Frame the same as ‘having hand’?

xsplat
12 years ago
Reply to  houseofjacques

Hand is a strategic advantage of power. Frame is that you define how the issues are talked about.

You can think of politics. Hand is having an army. Frame is the propaganda wing of the government and a media that is sympathetic to the government spin.

houseofjacques
12 years ago
Reply to  xsplat

Thanks! It’s clear now.

walawala
walawala
12 years ago

Any examples of maintaining frame?

petesgamethoughts
12 years ago

If you want to get more into framing: Study NLP.

driveallnight
driveallnight
12 years ago

Refusing to marry allows a man to easily maintain frame.

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[…] Relationship frame – http://rationalmale.wordpress.com/2011/10/12/frame/ […]

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11 years ago

[…] into his home, but the bright side of this arrangement is that Floyd has learned the importance of maintaining Frame with her. Maintaining Frame with Ann isn’t too difficult for him as she’s about a point […]

Engineering Bandicoot
Engineering Bandicoot
11 years ago

Wow, you are a very good writer Rollo, I’m having a hard time understanding some of these Red Pill concepts, but I’m learning. Can’t wait till you release a book, it’d make it easy for me to share Red-Pill info with my younger brothers. There’s so much to read, so many sites, they are mind boggling goldmines filled with nuggets of life’s wisdom.

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11 years ago

[…] reason that Frame is the first Iron Rule of Tomassi is that it relies so much upon a man having such a concrete plan that he will exclude others, even […]

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[…] This type of communication doesn't work. It makes things worse. Again, you are trying to negotiate feelings and attraction, and that doesn't work. Try something different, what you are doing is not working. Are you familiar with the concept of 'frame'? You need to develop the mindset that this is your life that she is participating in (if she meets your standards), and not the other way around. Frame | […]

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10 years ago

[…] has in personal dynamics, and I certainly recognize, if sometimes indirectly, the power dynamic in Frame, Dread, and certainly in The Feminine […]

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[…] was thinking about the frame the relationship was in.  Because of her stated reasons for ending the relationship were primarily […]

OnTheFidele
OnTheFidele
10 years ago

Rock Solid Frame = Charisma

In other words, real conviction lived without compromise.

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trackback
10 years ago

[…] submission. Dread Game, both overt and soft dread, might cut through that familiarity. Strong Frame control is the lynchpin to a good relationship, ensuring that your SMV is above that of your wife […]

Dean Alexander
9 years ago

Just discovered your writings by being directed here via Krausers blog by your good self. Finding it all a bit overwhelming at the moment. Thank you.

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[…] word ‘Frame‘ comes up a lot in Game and red pill literature. Understanding your role, as a man, within a […]

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[…] Because it’s how a woman figure out his “frame” and what stepping into his world would look like. That is a woman’s choice, to step […]

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[…] woman to do anything you please. Some will even extend that submissiveness pass the bedroom if you maintain your frame. But don’t assume that it will be like that with your suppose dream girl. She can’t get […]

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[…] of sex, commitment, family, and friends. To add more layers to that, if you are not about to keep the frame  while at the same time maintaining the reality that we as men create for them then, you had simply […]

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9 years ago

[…] I assumed Dave was attempting to establish Frame, and maybe in a Beta way he was, but in doing so Dave is negotiating desire – his own desire, and […]

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9 years ago

[…] and maintaining your options is your best insurance against ONEitis, which in turn makes for a healthier frame of monogamy for a man later if that’s what you choose to do. No contact is easy when […]

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[…] drawing personal boundaries, building good habits and maintaining your frame with other people.2 Some simple examples would be it becomes harder and harder to walk by a plate full of cookies […]

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[…] is first for himself, the man who prepares and provisions for himself, the man who maintains Frame to the point of arrogance because that’s who he is and what he genuinely merits. There is […]

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9 years ago

[…] emphasized the importance of establishing and maintaining Frame for years now, but I sometimes wonder if the importance of holding Frame isn’t lost on most […]

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9 years ago

[…] a Beta mindset is imperative to avoiding the common pitfalls men encounter with regard to issues of Frame in their […]

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[…] Your mental point of origin is really your own internalized understanding about how you yourself fit into your own understanding of Frame. […]

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9 years ago

[…] precious little that’s more effective at reestablishing Frame for a man than the demonstration of higher value walking away from a woman’s accepted […]

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9 years ago

[…] always stressed that the Frame in which you begin a relationship will set the overall tone of that relationship. That’s not […]

Dumb Pollock
Dumb Pollock
9 years ago

If I understand it right, a frame is about creating the ground rules for interactions that fits my personality and needs? If i do that then the others have a choice to play by my rules or not?

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[…] important that he lives in his own Frame and that any woman, wife or otherwise, participates in his Frame at his pleasure. Beta men rarely […]

bear
bear
9 years ago

Probably the most important point to remember in a relationship. Recently a guy in my church came up to my wife and asked my wife if she had given me permission to go to some upcoming mens retreat. My wife looked at at him and said – “no , he never asks me a bout these things he just tells me he’s going”. The guy responded ” I figured as much”. Needless to say my relationship can be rocky at times but I never worry my wife is going to cheat on me or leave me. She knows her options… Read more »

trackback
9 years ago

[…] will want to be associated with. I always stress the importance of Frame control – it’s the first Iron Rule of Tomassi – but this presupposes you have command of that frame to begin with. She enters your reality, you […]

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[…] I mention in Frame, the dominant frame you establish and enter into a relationship with sets the tone for that […]

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[…] Iron Rule of Tomassi #1 […]

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8 years ago

[…] important to bear in mind that when you set the Frame of your relationship, whether it’s a first night lay or a marriage prospect, women enter your […]

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[…] the most basic Red Pill principles I’ve stressed since I began writing is the importance of Frame. The dynamic of Frame stretches into many aspects of a man’s life, but in a strictly […]

Marik
Marik
8 years ago

I am quite interested in your blog, as I have two sons and want to ensure they don’t get to pussified by all the social pressures. I think I am one of the 1-2%. My frame is the frame. I’ve been married 10 years and my wife constantly asks why I picked her. Becuase I think she was a hot piece of ass. And she feels the same. Being attractive and physically fit, intellectual, and confident are big. I’ve been blessed with being attractive, and the brains to understand its value, which has helped to give me the confidence to… Read more »

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[…] leads us back, once again, to establishing and maintaining a positive, dominant and individualistic Frame with a woman. She must want to enter your reality for it to be a genuine desire on her part – […]

Yollo Comanche
Yollo Comanche
8 years ago

This is probably the most practically useful post I’ve ever read fro you behind “Your friend, menstruation”.

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[…] your Game actions. Not just this, you even need to be at least peripherally conscious of how your Frame control, Command Presence, Amused Mastery, etc. will impact non-intimate women’s […]

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[…] all that. There’s nothing wrong with this desire, this is precisely what I advise with regards to Frame control, but the disconnect comes in how men go about establishing a Frame women want to be a part […]

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8 years ago

[…] fact this is the primary distinction in non-exclusivity; who’s Frame is the predominant one? In a woman’s ‘poly’ Frame there is a retainership implied […]

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[…] (Enlace al original en ingles) […]

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8 years ago

[…] that opportunity for what it is – a chance to restate whose Frame she’s chosen to be a part of. She wants to merit your value. Take that effort away from her […]

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[…] from the early days of PUA.  Rollo Tomassi performs an excellent introductory analysis of it here and I’d highly encourage you to read for a general guide to what Frame is and how to use […]

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7 years ago
trackback
7 years ago

[…] “Success” is a relative term, but I intentionally began the Iron Rules of Tomassi with Frame because an understanding of this principle applies to so many different arenas in a man’s […]

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[…] a little (or big ) change in your attitude and maintaining frame and no supplication or excuses and no im sorry! I repeat NO APPOLOGIES! And the outcome was better […]

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7 years ago

[…] this would be her own ideal relationship, albeit from the perspective of a woman retaining total Frame […]

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[…] nuance of what is being said. If this pisses you off, realize it’s only because your original frame is so fucked […]

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[…] Links mentioned in the podcast: Sex appeal, fitness and fat shaming Ace of Spades life advice for boys. The rational male – Frame. […]

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[…] paradox for OMGs, but I think it’s also not accounting for how sexual priorities and Frame shifts as a couple matures. The most glaring shift is of course maturing men’s SMV […]

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[…] necessity of his own parental investment in raising children, and/or maintaining relational Frame (or not) within a monogamy that at least promotes the wellbeing of any […]

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[…] paradox for OMGs, but I think it’s also not accounting for how sexual priorities and Frame shifts as a couple matures. The most glaring shift is of course maturing men’s SMV […]

Acadia
7 years ago

Does anybody want to quickly verify this though? what is frame or framing in lamen terms i’m looking for like a one to two sentence answer please.

rugby11
rugby11
7 years ago
ollieoxenfree1
7 years ago

Frame is necessary in life as it is in relationships. I’ve led a life where I’ve had no frame in virtually any setting you care to mention. Not with women, not with acquaintances, friends or family. Frame requires that you know who you are. What drives and motivates you and ultimately what you want (in any given situation). The little frame I’ve managed to develop is founded on my stoicism. The following example may or may not qualify for controlling frame. I had a member of staff from a train company come up to me (while I was doing my… Read more »

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[…] Once you get a good understanding of how this communicative interplay shifts according to personality, need, environment and attraction you’ll get a better grasp of the message a woman’s medium is telling you personally. Then, learn to pull your head out of a female mode of communicating and insist on her coming into your mode of communicating. This will be an essential part of establishing your dominant Frame. […]

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[…] of the person people are operating in. For some great articles on frame you can check here and […]

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[…] the Manosphere, this idea permeates every maxim and every philosophy.  Whether it be called Frame, Mindset or Presence;  Self-Confidence is a prerequisite for success in any endeavor.  No one […]

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[…] she is to actually do so; and the more likely she is to resign herself to insisting on her own Frame to supply the security she would otherwise get from a man she could’ve submitted herself […]

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[…] other plates. If she sorts it out for herself and pursues you, then you are still playing in your frame and you maintain the value of your attention to her. It’s when you patiently while away your time […]

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[…] anticipation and a real drive to submit. When I go into issues that deal with a man maintaining Frame much of that comes from a woman’s genuine desire to submit to that man’s authority. A […]

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[…] would argue that in a post-Red Pill awareness the belief is that a strong, dominant Red Pill aware Frame control can make the difference to offset the overwhelming risks. The core notion is that […]

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[…] applies in many different circumstances in a man’s life. I’ve covered this idea in Frame as the first Iron Rule of Tomassi, as well as in Blue Pill Frame and in an interview of Mark […]

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[…] is “the context in which something is perceived.” It also directs us to [Rollo’s article](http://therationalmale.com/2011/10/12/frame/) on the subject, in which he states: “frame sets the environment, the ambience, and the […]

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[…] Women would rather be objectified than idealized. The reason for this really gets back to evolved gender differences; women want a man who other men want to be and other women want to fuck. In other words, women want to be the object of desire of a worthy man. When a man surrenders himself to the primacy of the feminine, when he makes a woman his mental point of origin, when he alters the course of his life to accommodate her, that’s when he ceases to be someone for whom she’ll willingly submit to. When she becomes his center… Read more »

eghost247
6 years ago

Reblogged this on eghost247.

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[…] hereIn a comment, Mtgowhorseman says: […]

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[…] must establish such a “frame” from which you view and interact with the […]

Adam
Adam
6 years ago

frame, like power, abhors a vacuum…

that gentleman, its a phrase to remember

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[…] lose every cultural battle because we don’t have what Rollo Tomassi calls “frame.”  We don’t occupy our own story. Tomassi talks about “frame” in terms of […]

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[…]   One drink over a short meetup is fine.   Definitely watch this however, drinking too much and losing frame while you spill your guts is a huge display of low value as a […]

L
L
6 years ago

“As I stated in the beginning, frame will be fluid and conditions will influence the balance, but the overall theme of your relationship needs to be led and molded by you. Even very influential, professional, intellectualizing women still crave the right man to establish his frame in her life. They may fight it bitterly, but ultimately it’s what will make for the best healthy balance she can achieve.” I don’t think I can fully agree with this, this and a lot of red pill literature states that a woman want to be dominated and I don’t see it outside sex.… Read more »

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[…] Rollo Tomassi, Frame on The Rational Male (October […]

gab305
gab305
5 years ago

Love this. Thank you For posting this. I’m making a video on frame soon. Guys I have a channel where I’m going to *ATTEMPT TO* break down the rational male. (More so for my own benefit as when I make these videos it helps further engrain the information. Check it out (It’s called TheNeuroticAlpha) https://www.youtube.com/channel/UC60KjJqTcyDjJy4k71QyB1A

gab305
gab305
5 years ago

Sorry I posted my old channel. My channel is https://www.youtube.com/channel/UCq3mMwe4Io-dAqo-KH_jvdg

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[…] more people there is always one person who is holding the frame which the other person(s) enter.  That person holding the frame is in control. Whether you are managing 50 primary school students, or 20 adults. The person in control is […]

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[…] navigating steadfastly through the growth of romantic relationships and maintaining your Frame (Rollo Tomassi provides an excellent description and explanation of Frame). Men entering early stages of their marriage with non-existent knowledge of relationship dynamics […]

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[…] any functional team, one person has to settle in the Frame of the […]

the rational male
the rational male
4 years ago

“Frame is NOT power”

Could someone ellaborate it further? I tought they were synonyms, as both are a measure of influence

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[…] Ahh yes, frame. Most of you are probably asking yourself “What is frame?” and for that reason, I’ll reference social psychologist Rollo Tomassi. […]

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[…] Frame. This is the most important and easily most elusive element to being an alpha male. In The Rational Male, the great Rollo Tomassi lays it out perfectly: […]

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[…] Basically, your frame is your own way of thinking, if somebody in your life can influence how you think, you are operating in their frame ”In psych terms, frame is an often subconscious, mutually acknowledged personal narrative under which…” […]

j singh
j singh
3 years ago

Is there any peer reviewed research into frame especially with being aware of it but not controlling it. Rollo goes on about how this stuff is from his psychology knowledge but there are never any references to back up what he is saying. I’m not against his work, and, in contrast, anecdotally, I have had great success with this but would be nice to see where he got this information from.

kfg
kfg
3 years ago

Kelton Rhoads, Ph.D. Social Psychology:

http://workingpsychology.com/whatfram.html

j singh
j singh
3 years ago

Peer reviewed literature is broader than empiricism. In other words something doesn’t have to be empirical for it to be considered peered review literature. I’m sorry, but it’s only reasonable to ask for a reference specifically for this part of Rollo’s post: ‘In psych terms, frame is an often subconscious, mutually acknowledged personal narrative under which auspices people will be influenced. One’s capacity for personal decisions, choices for well-being, emotional investments, religious beliefs and political persuasions (amongst many others) are all influenced and biased by the psychological narrative ‘framework’ under which we are most apt to accept as normalcy.’ I’m… Read more »

kfg
kfg
3 years ago

“I have personally researched it and found the academic world have used the idea of frame to convey how the media operates.”

When you are interacting with another person, you are the media.

PalmaSailor
PalmaSailor
3 years ago

@j Singh
.
I’m not sure Rollo has any peers capable of reviewing his work.
.
You could always take your own experiences with women, your own frame, whether you’re getting the desire sex you want etc.. (you know the difference right?) over to field reports and we’ll peer review them for you.
.
You could then look at Rollos work in that context.
.
Might help you out a bit.

Last edited 3 years ago by PalmaSailor
J singh
J singh
3 years ago

Thanks really helpful

definitelynotchad
definitelynotchad
2 years ago

Your pieces stand the test of time Rollo. I think that a recent stat that I heard which showed just how much women are dominating frame in current relationships, is that 92% of the time it is the woman that decides on the travel destination (heard when you were on the fresh and fit podcast). That blows me away (especially as I personally have loved to travel, and to choose where I’ve gone).

wildguy
wildguy
2 years ago

just read “all the single ladies” from the atlantic. that author, constantly contradicts herself. the best is when she complains about how there are no “marriageable men” but at the same time praises that women are more educated and make more money and as a result, men don’t measure up. she then cites some very small ethnic minority matrilineal society in rural china who have a polygamous culture. and somehow that is a starting point to justify how she and the other single ladies could reshape society. then she cites data that kids who grow up in two parent households… Read more »

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[…] règle de fer de Rollo Tomassi, telle qu’énoncée et expliquée par l’auteur sur son blog The Rational Male. — […]

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[…] karkottaa loppupeleissä ne vähäisetkin muijat kauas pois. Sensijaan Redpill miehellä on vahva frame jonka mukaan Redpillmies toimii. Keskimäärin hyväksi havaittu lähestymistapa on pyörittää […]

Melissa
Melissa
1 year ago

IOW’s, game theory applied by autistics in order to get laid. Stop mansplaining and simply ask a woman what she wants out of life-if it aligns with your own goals, great, if not, find someone else. I don’t care to be psychologically massaged or manipulated.

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