Nothing says “I love you” like saturated fat and slutty lingerie.

In the U.S. businesses expect men to spend on average $186 for Valentine’s day – over three times the average a woman spends on a man. Explain to me why women own V-Day? If it’s a “celebration of romantic love” why should it be an annual shit test?

Lets clarify a few things about Vagintines Day since it’s become probably the most irksome manifestation of westernized/commercialized romanticism. V-Day is far and away the most vulgar display of female entitlement. On no occasion – even a woman’s birhtday or her wedding anniversary – is this sense of entitlement more pronounced and our refined commercialization of this entitlement/expectation simply twists the knife in further for men to live up to this with ZERO expectation or entitlment to any reciprocation. He gets ‘lucky‘ if his romantic offerings are sufficient to appease her (social) media fueled expectations of ‘good enough’ to reward him with sex.

And exploit the media does. I can’t get away from it; Every radio station, every TV show, every newspaper and magazine article. Go to askmen.com right now, I guarantee there’s a “how not to fuck up this year’s V-Day for her” article there.

I listened to a talk radio show that I regularly tune into on my commute home on Friday; it was about what not buy this year. “Don’t buy lingerie, she knows it’s really a gift for you” or “Don’t pick up flowers at the gas station, women know they’re cheap”, and “God forbid you pick up some cheap jewlery or stop at one of those roadside urchins selling prepared flower baskets or arrangements – women know you didn’t think about it until you were on the way home.” On my way to work this morning, different show, same list. [Side Note: Never buy a woman lingerie, she will never be happy with it. A woman has to do this on her own to “feel sexy”, make sure it fits her right, and it’s HER IDEA. When you buy it for her it’s contrived and it is overt and overt is often the kiss of death for a try-hard guy.]

Why wouldn’t women have these expectiations? They’re relentlessly marketed to as the primary consumers in western culture. V-Day isn’t a celebration of romantic love, it’s a machine that drives a wedge of expectation and entitlement in between otherwise happy, relatively contented couples.

I’m not down on the idea of a special occasion to celebrate love (I actually proposed to Mrs. Tomassi on V-Day 15 years ago), I am down on the twisted expectations that have been perverted into it that puts a woman on some pedestal of entitlement by commercialized popularization of this feminized ideal. Why isn’t there an official “fuck your boyfriend like a wild animal” holiday or a list of criteria to meet that’ll make his day special? “Show him how appreciative you are of all his dependability and hard work this year – buy some lingerie ON YOUR OWN and pretend that you like him cuming in your mouth on his special day!” If women are so liberated and interested in equality, one would think this would be the first thing to occur to them. We need a special day to make us apprecitae each other?

Gentlemen, beware of falling into the trap of negotiating desire for Valentine’s Day performance. Don’t be lulled into thinking Game is any less necessary on V-Day. In fact, I can’t think of a more direct illustration of how the feminine encourages the transaction of men’s goods and services in exchange for a woman’s sexuality than reserving a ‘special day’ just for it. Remember, you cannot negotiate genuine desire; and with the right art, a bag of Skittles can be a more romantic gesture than all the sonnets, flowers and jewelry your inner romantic soul will ever be appreciated for by her.

Note to PUAs

Valentine’s Day is ripe with opportunity for an enterprising Man with the ability to see it. Go hit the clubs tomorrow night, particularly the ones that cater to a 25-40 y.o. affluent crowd. There’s a million different venues you can hit, all with promotions to help single ladies feel better about not having a date – usually with genderist drink specials to help your approach too. You’ll notice impromptu GNOs (girl’s night out) set up just for this occasion to prove to themselves “they don’t need men to have a good time.” A good PUA couldn’t arrange a better opportunity to hook up in multiple sets.

Don’t go play ‘pity friend’ with any girl on V-Day, don’t be the “you’re such a great friend” consolation date.. Call up your best wing man and sarge on the best night of the year to sarge. Wedding receptions aren’t even as good as V-Day for this.

V-Day in the Matrix

Just in case you weren’t already convinced of the complete totality of media control that the Matrix has, let me offer yet one more Valentine’s Day example:

I was in a grocery store this weekend picking up something to grill and thought it would be a convenient time to pick up a Valentine’s Card for my wife since it’s coming this week. So I meander over to the greeting cards section to sift this years crop of mushy sentiment.  Much to my disgust the only cards available in the “For My Wife” section of the Valentines Cards (and I mean ONLY cards available) come in two types:

A.) The sentimental, “My life was nothing before you and would be nothing without you”, tripe that reduces a man to a simpering, codependent who owes his very existence to the woman who deigned to marry the poor soul.

B.)The “humorous” Valentine that is essentially the greeting card equivalent of Everybody Loves Raymond or Family Guy. These are basically intended to beg for a wife’s forgiveness for all of his uniquely male faults and foibles, that only she can solve by virtue of her infallible feminine wiles. Judging from the ‘humorous’ intent of these cards, no man is capable of feeding himself much less ask for direction or leave a toilet seat down, but on “her special day” this card is meant to prompt an appologetic laugh.

Needless to say I’ll be making my own card this year, but for fuck’s sake, how can we ever get a break from this shit when we’re ankle-bitten at every opportunity? You simply cannot buy a card that doesn’t force a man to be self-depricating.