Tag Archives: neural software

Planned Obsolescence


The mainstream loves a salacious story about the sexual misconducts of men. With the recent Ashley Madison data leak the narrative was one of blaming and shaming the overwhelming majority of men who signed up for an account to cheat in their spouses. This has resulted in more than one suicide. A topic of the Man in Demand Q&A session I fielded was how the Red Pill lens isn’t limited to just scoffing at the Blue Pill in popular media, but that it also gives men a sensitivity and awareness to better understand the motivations for social narratives like this.

Red Pill aware men understand that if there is an opportunity to cast blame or doubt on a man over his sexual impulse, or the consequences for allowing it to lead to behavior that conflicts with a feminine-primary social order, shaming will always be the go-to, socially acceptable strategy. Sex will always be a clichéd thumbscrew to gauge men’s personal resolve, and this is a built-in failsafe of control for the Blue Pill’s conditioning of men.

Red Pill men understand the motivating incentives for this “cheating” and that in a westernizing culture, 50%+ of marriages are clinically and practically sexless, it’s not hard to understand the want for a man to find some temporary sexual release in infidelity, porn or delusions of emotional infidelity. It’s also easy to understand how the paradox of commitment would drive such men to suicide.

This is simply one data point of many in a larger Red Pill awareness that indicates some very uncomfortable truths women need to confront; whether single or married, men will actively seek a practical solution to their sexlessness. And it is just this sexual problem solving that will ultimately challenge women’s unilateral, social and personal power over their own Hypergamy. On a limbic level women and the imperative are aware of this challenge. Thus, it’s controlled for by investing in conditioning men to feel guilt or shaming for ever embracing their masculine sexual nature. It’s a threat.

Keep this fact in mind as I explore today’s topic. Women and feminine-primary culture have done an amazing job at commodifying women’s singular, primary agency with men – their physicality and sexual availability. It’s de rigueur in the manosphere to write articles about women reducing themselves to being next to valueless to men beyond their sexual attributes. I’ve written in the past about women’s commodifying love and sex, however recently women are being forced to face the realities of making their sexuality a commodity.

What women, both prominent and insignificant, are coming to realize is that the ultimate plan of feminism (destroying the evolved, complementary family structure of parenting) is really a planned obsolescence for womankind. As I was coming to this realization I found it rather ironic that only 5 years ago we had the likes of Hannah Rosin profiting from the idea that men were (or were becoming) obsolete. Five years later it appears the fear now is that it’s women who will become obsolete in the most literal, commodified sense. That fear is beginning to show.

In the Future Sexbots will Drink Feminist Tears

If you follow me on twitter or you’re even peripherally aware of MSM gender sensationalism in a Red Pill context you’ll know that the topic du jour this week is the coming, realistic, availability of robotic sex partners and the efforts being made to legislate against their development by ‘concerned’ women. Heartiste and many other manosphere writers naturally picked up on this. I particularly enjoyed Milo Yiannopoulos’ piece Sexbots: Why Women Should Worry.

But male sexual appetites are easily satisfied, despite what women will tell you. Blow jobs really aren’t that difficult, and in any case most blokes are fine with a pizza and a wank. For many men, sex is a nice bonus, but it’s not essential. When you introduce a low-cost alternative to women that comes without all the nagging, insecurity and expense, frankly men are going to leap in headfirst.

One of the primary and evolved differences in men and women’s neural firmware is that men are natural and intrinsic problem solvers. I’ve pointed it out in many an essay; men are wired to solve problems with a rudimentary, deductive logic process. It’s one of the reasons we get ourselves into such horribly misled predicaments with women; we expect a binary, A to B to C level of reason with women (reinforced by equalist ideology) and deductively try to solve a sex and intimacy problem with them.

Improvisation and innovation are what we do to live better; one reason men naturally view women as sex objects is literally due to wiring in our brains that predispose us to using tools. So it’s really not much of a stretch to see how men will use this inventiveness to solve a need for sex. And in an intersexual social environment that’s predicated on the commodification of sex, well, you can see how the advancement of sexual substitutes and virtual sexual experiences would be driven by supply and demand.

It’s science fiction at this stage, but the ball is rolling and this is causing the Feminine Imperative to confront uncomfortable possibilities with just the proposition of having a sexual monopoly disrupted be the innovations of men.

Do Robots Dream of Electric Sin?

As might be expected, Dalrock took a shot at this story from a Christian moralistic angle – would sex with a convincing facsimile of a woman qualify as sinning?

InnocentBystanderBoston had a good comment in that thread:

Aside from the purely moral question, there is another risk regarding sexbots. Our economy is built on the expectation that men will be motivated by marriage to produce in excess of their own needs. As we continue to degrade marriage, sexbots will be there to fill the gaps.

…with unilateral divorce law and the accompanying cash and prizes awarded to the female courtesy of judges immersed in the feminist imperative, I think s-xbots pretty much end marriage. If marriage isn’t completely destroyed forever with version 2.0, the s-xbot will most certainly destroy it. And why? The s-xbot will always give you s-x on demand. It will stay at home, faithful to you. It will not spend your money and ruin your credit rating. It will not get a judge to sign a restraining order against you. It can’t divorce you and take cash and prizes. It will never age maintaining its peak SMV forever (if you believe in Rollo’s charts.) So that will pretty much be it for feminism. Without the surplus wealth created by men to subsidize the parasitic nature of feminist centric Marriage 2.0, there can be no feminism. Women are net wealth consumers. Without husbands, there lives will ONLY be in decline. The feminist imperative can NOT allow these s-xbots to be made.

On a rudimentary level feminism has always recognized that women’s only real agency with men is sex. We can see this in the feminine-centric commodification of sex, and we can see this truth in (third wave) feminism’s embrace of sex positivity – but again, only within the confines of a feminine-centric and unilaterally feminine controlled context for that sex to happen in.

The increasingly more accepted Yes Means Yes legalistic checklist that underwrites sexual relations (for what feminists know will always be defined by ambiguous circumstances) is a glaring example of this litigious overreach in an effort to lock down unilateral control of Hypergamy for women. This is the degree of paranoia that the doubt of Hypergamous insecurity inspires in those women less capable of intrasexual competition with their sisters to secure it.

When granted the social facilities to do so, women will always base their personal choices, their personal ideologies, their social order and their legislative doctrines around relieving themselves of Hypergamous doubt and insecurities. In truth, women’s evolved socio-sexual filtering ensures that there is no practical relief from this. There is no 100% assuredness of Hypergamous choice; Hypergamy doubts optimization even after the best of choices, but if given the power, women will build a social order around an attempt to mutually allay that doubt, allay that sexual competition anxiety, and all at men’s expense and disempowerment.

Becoming Obsolete

If you ever need an example of the duplicity with which the Feminine Imperative really aligns itself with equalism, look no further than how that “equality” is expressed with preferring pro-feminine solutions to social problems.

There is a fundamental fear women experience in just the prospect of not having 100% control over their sexual selection, sexual strategy and ultimately optimization of their Hypergamy. Anything that challenges women’s unilateral control of their Hypergamous power – such as prostitution, male hormonal birth control, female viagra, DNA testing for paternity and now sexbots – must be ruthlessly and preemptively legislated against if feminine social primacy is to be maintained. Even the idea of sexbots destroying women’s monopoly on sex, however fantastical, must be eliminated before it becomes a threat.

Kathleen Richardson, a professor at De Montfort University in England, serves as an excellent example of this axiom:

“Sex robots seem to be a growing focus in the robotics industry and the models that they draw on — how they will look, what roles they would play — are very disturbing indeed,” she told the BBC.

She believes that they reinforce traditional stereotypes of women and the view that a relationship need be nothing more than physical.

“We think that the creation of such robots will contribute to detrimental relationships between men and women, adults and children, men and men and women and women,” she said.

I would agree that it is detrimental in these terms, but the fear of losing feminine primacy is evident in just the prospect of sexbots.

The squid ink here is the concern for reinforcing “traditional stereotypes” of women for the almost unanimously male demographic who’d buy a sexual substitute (notice there is no call for creating morbidly obese variants of sexbots). The real fear is that men prefer that stereotype and it would force women to confront the truth that if they don’t accommodate men’s physical and psychological preferences (conventional femininity) they will progressively devalue women’s sexual agency over them by opting for the sexbot.

And that is a very pressing threat to women’s control over Hypergamy.

What were witnessing here is the acknowledgement that shaming men for their inventiveness in resolving their sexual needs isn’t working. Thus the social and legislative power the Feminine Imperative wields has to be invoked. Naturally there will be “think of the children” appeals and the admonishments of dehumanization on the part of men, but the binary truth is that women’s prime commodity (sex) could be reduced to making women obsolete.

The following is an exchange between Vitriol and YaReally from the last post.

“However, the biggest secret they all want to hide is that using money, whether doing something like you described or paying for pussy outright, is the most efficient way to get laid. If your main goal is to get laid as much as possible, does it matter whether you followed some arbitrary rules that some guy posted on the internet along the way? ”

lol brb taking a helicopter to the top of Mount Everest because it’s more efficient than those dumbasses who actually CLIMB it. It DOES matter to men who’s goal isn’t “to get laid as much as possible” but is “to get laid by girls who are legitimately into me, as much as possible”. To each their own.

If we accept the Pareto Principle as a rough guideline, 80% of men are Betas who simply don’t care to, or accept that they don’t have the capacity to, concern themselves with learning how to “get laid with girls who are genuinely into them.” They’ll create every manner of rationale to convince themselves that the girl who solves his sexual thirst is genuinely into him, or he’ll opt for the most available, most feasible, means to resolve that sexual deprivation. The ubiquitousness of free, easily accessible, streaming hi-def pornography is a testament to this dynamic.

Whether the reality of convincing sexbots is ever achieved isn’t really relevant in this equation, the fear of losing primary control of Hypergamy is what’s at stake. We see this fear manifested in criminalizing prostitution and the shame of men seeking sexual release via pornography and Ashley Madison accounts.

Recently I was asked about my take on the legal pushback on the part of women to regulate or outright ban the FDA approval of the female form of Viagra. From the socially acceptable perspective the fear is that the drug might be used as another (more effective) date rape drug. From a Red Pill perspective the fear is, once again, rooted in women’s fear of men circumventing women’s sexual strategy by chemically influencing their arousal process.

It’s one thing to forcibly rape a woman and thereby take control of her Hypergamous choice, but it quite another to prompt her into engaging in sex she is influenced to by some extrinsic means. As such, women’s sexual selection and Hypergamous optimization is effectively mitigated if not removed from the sexual equation by an invention of men. So once again we see the nervous efforts of the Feminine Imperative to ban any prospective attempts by men to exercise even a marginal control over Hypergamy.

Women have access to safe and legal abortion (a Hypergamous control), but a drug that might influence their libido and thus lead them to sexual choices they might no otherwise control and make, even the idea of that innovation needs regulation. Remove women from the sexual selection and arousal process and you make their only value – the value westernized women have systematically established for themselves – effectively obsolete.

That’s not a judgement call. Women tend to conflate their personal, intrinsic value with their sexual market value. However, in the SMP that is predicated upon women’s only value to men being sexual (not as life mates, mothers, or personal worth), the monopoly of sexual leverage becomes toothless.

Obesity Culture


In the almost 4 years I’ve had The Rational Male up and running I have neither monetized nor commercialized the blog. I began with the explicit intent of making everything I do accessible and in the past year and a half since the first book published I’ve turned down at least seven different (lucrative) requests to put ads or promos on the blog.

I’m happy to say I’ll still never monetize this blog, but if I were to offer ad space my first spot would be reserved for Protein World. I can’t vouch for the quality of their products beyond what I know in general of protein supplements from years of bodybuilding, but that’s not the point. The point is that these guys had the balls not only to stick to their guns, but to double down when social justice warriors and body fat acceptance “activists” took it upon themselves to systematically vandalize their most recent ad campaign.

Protein_World_2 Protein_World_1

I’ve made my living in brand development for over 20 years now, these guys deserve some respect. Granted, at this point they have no option but to go on offense, but in today’s fem-centric social order this is an anomaly.

I’m drawing attention to this selective vandalism to illustrate a larger point; in a feminine-primary, feminine-dominant social order any reminder of how that order might be challenged (especially on a visceral level) must be met with a selectively sexist countermeasure.

You see, what Protein World’s campaign does is remind less than physically ideal women that despite all social efforts to convince them otherwise, men still evaluate a woman’s sexual market value based on her physical appeal. No amount ‘personal acceptance’ or clinging to internal worth and validation will change the sexual response men evolved to optimize over a hundred thousand years.

I covered this briefly when I explained the misconceptions of Robin Korth in Separating Values:

Conflating Values

One of the major problems women have, and more than even some Red Pill men have, is the conflation of sexual market value with their intrinsic personal value as a human being.

It needs to be emphasized that while personal value is influential in sexual market value, SMV is distinct from your value as a human being. I’m stressing this because, in the age Disney Princess empowerment, this conflation of the two has become a go-to social convention; and not just for women.

What Korth suffers from is presuming her personal value is her sexual market value.

It’s disruptive to her self-perceptions and ego-investments when that presumption is challenged by a man who doesn’t want to fuck her for reasons based on the intrinsic value she believes she’s entitled to by virtue of maturity and imaginings of self-sufficiency. Just as women aren’t aroused by men’s own self-concepts of virtuousness and aspirations of higher purpose, men aren’t aroused by whatever ephemeral self-perceptions a woman may have.


Feminist ‘equalism’ is always shocked that evolved human biology and its feral predispositions won’t cooperate with it, but such is the frustration with any social order or ideology which fails to account for the realities of human being’s natural states and biological imperatives. There is a conceived, higher-order expectation that, through freewill, conviction or some other learned, reasoned means, people will rise above the influence of their base nature and comply with what they believe will make for an idealized existence.

What egalitarian equalisim, struggles against is basic human instinct, nature and impulse.

This refusal of understanding base motivations is at the heart of these “activists” outrage. Feminized egalitarian equalism fosters the idea that men and women are essentially equal beings with different genitalia and a co-equal capacity for rational agency. Under those auspices men and women should be able to bypass their inherent, evolved, sexual prompts and make the conscious rational effort to focus their arousal and attraction on the more intrinsic personal worth of the opposite sex.

In the egalitarian plan Hypergamy should be as self-consciously sublimated for women as men’s should be for repressing any expression of being sexually aroused by a woman for anything other than her intrinsic personal worth. Any man with a baseline awareness of female behavior knows how effective this plan is.

But that’s not to stop women from simultaneously being offended by visceral expressions of men’s sexual ideals while holding a double standard for their own physically ideal men.


You see Protein World applies an equal standard across their ad campaigns, and the message, when paired like so, is one of encouraging a physical ideal for both sexes. To my knowledge there was no initial outrage over the male version of the ad on the right. There was no outcry or messages scrawled on these ads stating “Contrary to popular opinion, men’s bodies do not need to be changed for the beach or anywhere else.”

It’s easy to get caught up in the indignation of yet one more female double standard, so lets back up for a moment and examine why this is.

The most common refrain you’ll hear from Blue Pill trained men and less than physically ideal women is that men have a predilection to sexually objectify women, to see them as objects rather than their esoteric notion of “human beings”. What they fail to understand is that this objectification is exactly what the male brain evolved for.

Objectification Your Honor

In our tribal beginnings men’s sexual response, his very reproductive survival, depended on his capacity for sexual immediacy. While women may require foreplay and pre-coital stimulation, men had to be ready to fuck and go at a moment’s notice. Survival, mate poaching, even the uncertainty of women’s ovulatory/estrus phase of her menstrual cycle, all these factors and more predicated a need for instant sexual reflexiveness for men.

That reflexiveness required a capacity for a man to see a woman, evaluate her sexual/fertility value to him (the boner test) and take action accordingly. About two years ago on another forum, I’d gotten involved in a discussion regarding this sexual evaluation reflex and how women were literally dumbfounded that men would “size up” a woman sexually within the space of a few short seconds. Even men who were only peripherally aware of women outside of their visual focus would make SMV assessments of those women.

In order for this assessment to take place the mental construct of perceiving women as objects was a necessary evolutionary step. The simple truth is that it’s part of men’s neurological firmware to see women’s bodies as objects. It’s a well studied fact that when men see an arousing woman’s semi-nude body it triggers the same area of our brains associated with tool use. Sexual objectification is a survival feature for men, not a bug.

On a limbic level women understand this aspect of male nature. In a very visceral way women know that men put a primary value on their bodies and sexual availability. Ads like this only remind women of, and highlight the fact, that despite all of its concentrated social effort the Feminine Imperative simply cannot undo thousands of years of men evolving that physical objectification – and successfully reproducing as a result of it.

Generation Hypergamy

In a social order that follows the dictates of female sexual strategy it’s unsurprising that women would seek to eliminate that aspect of the male sexual response. Only by controlling that response can women completely enforce Hypergamy as the predominant socio-sexual strategy. These ads offend that desire for control. They remind a woman that her Hypergamous sexual selectivity is (at least presumptively) still mitigated by men being aroused by their physicality, objectifying them and desiring them for reproduction.

Women’s innate solipsism prevents them from ever truly attaining the egalitarian equalist fantasy they ride in order to consolidate that control. Women’s hindbrains want a better-than deal with regards to Hypergamy. Hypergamy doesn’t seek its own level, it wants, it expects a better than deserved exchange for its investment with a man, and it desperately wants assurances that its getting it.

Thus, on a Hypergamous social scale we see that Protein World’s male focused ad gets no such vandalism. The message is clear – It is Men who must perform, Men who need to change themselves, optimize themselves and strive for the highest physical ideal to be granted female sexual approval. Women should be accepted, respected and expected to inspire genuine desire irrespective of men’s physical ideals.

In 2011 I wrote Women’s Physical Standards and I think it bears quoting here:

This may come as a shock to the “men have impossibly high beauty standards” gnashing of feminist teeth, but it is in fact women who have a much higher standard for an idealized male physique. For all the endless kvetching from women about men wanting “living barbie dolls”, it’s men who’ve historically displayed much broader interests in female body habitus than women ever have.

You see, men will very readily cater their physical sexual “preferences” in accordance with what has proven sexually successful for them in past experiences. In other words, men tend to return to the same watering hole they found to be plentiful in the past. These preferences of convenience manifest themselves as ‘fetishes’ for men. And you don’t even need all that extensive research to prove this.  All one need do is search the vast variety of porn available catering to the physical attributes that men will fetishize. Big boobs, small boobs, big ass, small ass, every hair color of the rainbow, shaved snatch, hairy snatch, teen girls to MILFs and older, tan, pale, ultra-thin to the ubiquitous BBWs (Big Beautiful women). Ladies, name the physical attribute(s), and there’s a fan-group just waiting to bang you. Rule 34 was never more provable than in men’s willingness to fuck damn near any physical demographic of women – just ask the female midgets catering to that fetish of porn.

On the other hand, from a purely physical perspective, it’s women’s idealized masculine form that hasn’t changed in millennia. While there may have been a rubenesque period when men loved the fatties of the 1600′s, no such era ever existed for women’s physical preferences. The classic broad chest, wide shoulders, six-pack abs and squared jaws of greco-roman athleticism are still the idealized male form that has graced EVERY romance novel cover in existence. I’m still waiting for someone to post me a link for a dating site that caters exclusively to women’s fetish of BBMs – average to good looking, fit women specifically looking overweight men. Executive Introductions caters to women seeking affluent, influential men, but women just looking for overweight men, that site doesn’t exist.

On more than a few occasions I’ve made the connection that what we see in a feminine-primary societal order is really a reflection of the female sexual strategy writ large. When we see a culture of obesity, a culture of body fat acceptance and a culture that presumes a natural evolved order of innate differences between the sexes should be trumped by self-impressions of female personal worth, we’re viewing a society beholden to the insecurities inherent in women’s Hypergamy.

A feminized, feminist, ordered social structure is one founded on ensuring the most undeserving women, by virtue of being women, are entitled to, and assured of, the best Hypergamous options by conscripting and conditioning men to comply with Hypergamy’s dictates.

End Note

It’s been brought to my attention that Roosh will be appearing on the Dr. Oz show tomorrow.

I’ll admit I’m a bit apprehensive of this “interview” as it smacks of red meat for Dr. Oz’s largely overweight viewing demographic (not to mention his obese wife). That said, this interview came at a good time since it should give readers a first hand look at exactly the rationales and social conventions I illustrated in today’s post. Keep this material fresh in your mind while you watch.

Women Behaving Badly


This week Black Poison Soul has decided that Hypergamy is less about the well established, biologically sound  and well-studied aspects of feminine Hypergamy and all about women behaving badly. For the most part this essay is so scattered, angst-ridden and poorly reasoned it hardly bears responding to – the author is obviously unfamiliar with the well documented biological, neurological and hormonal influences of ovulatory shift – however he does provide an excellent illustration of how sociological dynamics have also evolved to compensate for women’s inherent mating strategy:

Let’s look at it from a different angle. Let’s say that these characteristics attributed to hypergamy are simply learned bad behavior – or a lack of learned good behavior. Let’s say that these characteristics are becoming more commonly-noted because society has gotten a lot easier on women simply because they’re women (aka we give them the pussy pass).

Take a dog. It develops bad habits. Do you leave it with those bad habits? Shit no! You train it. Positive and negative reinforcement, depending upon what’s appropriate. Eventually you end up with a well-trained and well-behaved dog.

In the old days they had ways of controlling (training) their women. Punishments. Social ostracism which was a force that actually meant something. They were married young before they started messing around, then it became the new husband’s job to train and deal with her appropriately. Even boot her out if she was far too obstroperous, the children (if any) going to him because he had the income and could afford to raise them.

Hypergamy is an evolved sexual strategy that’s worked for women for millennia. The behaviors associated with women’s sexual strategy (Alpha Fucks / Beta Bucks) is a deductive manifestation of Hypergamy. On a societal level, the very fact that men would need to effect social control of Hypergamy validates the inherency of Hypergamy in women.

In the past polygamy, arranged marriages, courting rituals, petitioning a father for permission to marry his daughter and many other traditions that are now characterized as oppressive and antiquated were direct contingencies for men’s ambient awareness of women’s innate predilection for Hypergamy. It’s interesting that BPS should analogize women as untrained dogs without considering a dog is still going to do what a dog’s going to do. The operative condition being that a dog is going to be motivated by what’s been coded into its instinctual firmware as a result of what’s been evolutionarily beneficial to the survival of the canine species. The operant conditioning is training that dog to perform desired behaviors counter to that instinct.

But, I get it, there’s a real want for men frustrated by women’s Hypergamously motivated behavior to effect control by appealing to notions of personal responsibility. BPS makes the common error of (indirectly) appealing to women’s reason, as the rationally independent agents, who should logically want to be personally responsible for their bad behavior, or need some extrinsic correcting of them. A lifelong conditioning of egalitarian equalism has taught them that women should be as equitably deductive as men.

Men shouldn’t need to train women to act in both sexes’ best interests; as rational agents they should want to do this of their own accord.

It just doesn’t make sense that women would publically express a logical interest in, and desire for the comfort, dependability, provisioning and nurturing of a devoted Beta, yet overtly behave counter to that sentiment during the proliferative phase of her ovulatory cycle by directly inviting the sexual attentions of the most Alpha men her attractiveness can afford her.

What BPS has inadvertently illustrated here is the base conflict in the Cardinal Rule of Sexual Strategies:

The Cardinal Rule of Sexual Strategies:
For one gender’s sexual strategy to succeed the other gender must compromise or abandon their own.

For the better part of human history, by violence or by social convention, men controlled, and instinctually understood, women’s Hypergamous natures. By rape, religion or resources men effectively made women compromise their sexual strategy. In fact to be a man was to understand one’s social station as being above, and responsible for, directing that of women’s.

Prior to the advent of courtly love, bastardized chivalry and romanticism being promoted to the highest ideal of love, Hypergamy was very pragmatically controlled by men. Dalrock has published some very convincing material on how romantic love has dethroned this old-order practical model.

What nearly all modern Christians have done is place romantic love above marriage.  Instead of seeing marriage as the moral context to pursue romantic love and sex, romantic love is now seen as the moral place to experience sex and marriage.  This inversion is subtle enough that no one seems to have noticed, but if you look for it you will see it everywhere.

Lifetime marriage, with separate defined roles for husband and wife and true commitment is what makes sex and romantic love moral in the biblical view.  In our new view, romantic love makes sex moral, and the purpose of marriage is to publicly declare that you are experiencing the highest form of romantic love.  Thus people now commonly refer to a wedding as “making our love official”.

The gradations we now apply to romantic love are symptomatic of the problem.  We take great care to distinguish between “pure love” or “true love” and mere “infatuation” or “puppy love”.

[…] Because it is love and not marriage which now confers morality upon sex, sex outside of marriage is now considered moral so long as you are in love.  Thus we have the modern harlot’s defense/anthem “but we were in love!”

When you remove the moral connotations, what Dal describes here is an excellent parallel to the Cardinal Rule of Sexual Strategies. On a meta-societal scale, contemporary men have abdicated any claim to directing the process of how or with whom their genetic legacy will be preserved. And while the Feminine Imperative will expend great efforts to convince men, socially and legalistically, that their involvement in that decision making process isn’t important, on a societal level the fact remains – men must be made to (sometimes forcibly) abandon their sexual strategy and their genetic interests in favor of feminine Hypergamy.

One reason a father would symbolically ‘give’ his daughter away to her husband as part of the marriage ritual was a tacit acknowledgment of his approval of this man’s quality and direction of his genetic potential. Similarly, a suitor asking a father’s permission to marry his daughter was part of the qualification. In both instances, there is a presumption of a male-directed process of directing a woman’s Hypergamy and prospectively directing his involvement with that new family. The presumption was one that men would directly influence feminine Hypergamy.

As human society evolved a precedence for romantic, feminine-controlled Hypergamy gradually supplanted this male-directed Hypergamy. I’ve written in the past of how courtly love’s bastardization of the original intent of chivalry was indirectly designed to be the feminism of the middle ages. By co-opting men’s sense of chivalric honor with feminine social importance, (if not primacy) the Feminine Imperative gradually established the social conventions that would lead to a feminine-primary direction of Hypergamy.

Romantic, feminine-defined love progressively delegitimized the old-order, male-directed definition of love. Marriage ceased to be the condition in which romantic love could be experienced and was supplanted by the prerequisite of a romantic love condition in order for a marriage to be legitimized. In so doing the meta-social dynamic of the Cardinal Rule of Sexual Strategies shifted to feminine control.

At this point, I should note that the socially legitimized definition of love is not the same as each sex’s concept of love which is mirrored in either sex’s evolved sexual strategies. It’s important to remember the latent purpose of ensuring control over Hypergamy is the motive of forcing the romantic definition on a larger social order to the benefit of the feminine sexual strategy.

For one gender’s sexual strategy to succeed, the other gender must compromise or abandon its own. In the old-order, men controlled  and directed Hypergamy to a large extent and women had to compromise their strategy. In a post-sexual revolution social order, where women have effected a socially mandated, unilateral control over the direction of Hypergamy, a majority of men are forced to abandon their sexual strategy, and even the elite minority must eventually compromise their own. Legally, socially and psychologically men are expected to relinquish any claim to directing their own sexual strategy while deferring to women’s Hypergamy. Today, women qualify men for their Hypergamy with a right swipe on a Tinder profile.

The frustration BPS is writing about stems from the Old Set of Books expectation that women are predisposed to the functional, equitable equivalents of men’s rational based decision-making. The evolutionary nature of Hypergamy makes any notion of equalitarianism a recipe for men’s frustration. Hypergamy isn’t just a label, it’s a useful term for the very real dynamic of women’s sexual strategy.

BPS isn’t the first guy in the manosphere to blame men for their complicity in women behaving badly in their hypergamic interests. He’s lamenting a lack of men’s control over Hypergamy by making appeals to how it was in the good ole days and how men need to put their foot down and demand women to shape up or else they’ll stop playing their game. It’s bad men who permit women to behave badly and raise the next generation of yet more boys and girls who’ll behave even worse.

This then leads to the very appealing concept of personal responsibility – men are responsible for women’s irresponsibility, and exploring the nature of Hypergamy seems to only amount to a “the devil biology made her do it” excusability for that irresponsibility.


The Devil Biology Made Me Do It

A large part of the red pill perspective leans on evolutionary psychology. Of course evo-psych isn’t the only factor in red pill awareness, but for the vast majority of Game deniers (people unaware of the origins of their conditions) this poses a problem of convenience. When the revelations of evo-psych agree with our comfortable social models and ego-investments we’re all too happy to embrace the science. But when the science shows us the more uncomfortable truths about evolved human nature, the reaction is to either question the ‘science’ or blame the moral conviction, resolve and character of the person/people expressing that aspect of human nature.

[…]Hypergamy (an evolved species-survival schema) doesn’t care about personal conviction, freewill or definitions of moral behavior, it just is.  So in the interests of perpetuating the best interests of one sex (and by extension the entire species) social and cultural norms fluidly evolve around it to accommodate what’s really an uncomfortable aspect of our humanity. Can Hypergamy be controlled? Can men’s sexual impulses be tempered? Of course, but not without the effort of freewill, conviction and social structures. I know of precious few men who’ve blamed their infidelity or sexual impulsivity solely upon their biological makeup. With the exception of the more natural Alphas, more often than not it was a carefully calculated (Game) and coordinated event.

The Remedial Red Pill


As of this post there are now 400 essays on Rational Male. And if there’s one thing that writing for as long as I have in what’s now known as the manosphere has taught me is the difficulty of having to initiate new readers to old concepts. When we get down and dirty in the commentary on a particular topic I tend to assume most commenters are familiar with at least the core concepts I’ve presented over the years and those who aren’t usually ask me for a link they probably could’ve found just by perusing the sidebar links, categories or a quick term search to see what I’ve post about a particular topic.

Still, this doesn’t seem to placate the disease of attention deficit disorder common to people who want to find whatever fault they can to defend the narrative they’ve invested themselves in. The problem then becomes one not unlike playing whack-a-mole where I’ve got to post links in comments or tweets I can only hope the critic will actually have the temerity and patience to read. Usually it comes back to TL;DR and they never really consider a rebuttal to their ‘Gotcha’ that I covered, in some cases, a decade ago.

As the manosphere and Red Pill awareness go more mainstream I expect this intellectual lethargy to increase on the part of those who are ego-invested in the continuance of a feminine-primary social order. As I’ve posted before,…ahem, the Red Pill is a Threat to the comfort and certainty of men and women conditioned to be dependent on its continuance:

Nothing is more threatening yet simultaneously attractive to a woman than a man who is aware of his own value to women.

I’m proud to say that the comments in the last post reached a record high of over 700. And while I’m appreciative of that it does have the unfortunate effect of burying some really interesting commentary deep in the thread. Towards the 5th page of comments I got the following post from a commenter going by the handle ‘Alpha Female’. The consequent posts were a screed of what even the newest of Red Pill men can recognize as standard Gender Studies Major boilerplate.

I can’t say as I was surprised to see ‘Alpha Female’s’ comment on this week’s post since I was already aware of her previous foaming rant on the Women in Love post under the telling monicker of ‘The Best Thing You’ll Never Have’.

Against my better judgement I’m going to pick her comment apart here for this week’s discussion. Just so you know, I’m fully aware this is feeding a blatant troll. I also understand that Ms. Alpha lacks the critical thinking skills and curiosity to make even a cursory attempt to search for any of the 399 prior posts (a third of which I wrote for SoSuave over a decade ago) that might actually give her pause to think I’d covered them before.

Try not to think of this as a courtesy to Alpha Female, her argumentative style is one of presuming personal truths that fit her ego centered reality are the universally accepted ones. Think of this as more of a remedial lesson in Red Pill theory/ideology/practice and background for those new to Red Pill awareness.

Feel free to pick apart any or all of her initial list below in the comment thread. You can pick up the old thread to see where her rabbit hole goes here, but as you’ll probably expect most of the conversation revolves her own personal experiences and veers off into “ooh ooh, men do it too” and “people are all different, society sucks” tangents. Like most bad debaters, she flits from one issue to another when a snare she wasn’t expecting to conflict with her ‘correct’ reality holds her on that challenge for too long.

1. Equalitarian and “female-primary” social orders are not synonymous nor interchangeable. I assume you know the definition of equalitarian, yet you are using the term interchangeably to mean a female dominant social order. First example of flawed reasoning in this article.

Actually the only error is in AF not having searched the term “equalism” here, but keep that in mind, it’s going to come up often in this post. I’ve covered egalitarian equalism both here and here.

She is correct though, they shouldn’t be synonymous or interchangeable, but unfortunately the Feminine Imperative, and its predominant social arm of feminism, has conflated them both to serve a purpose for going on 70 years now. Universalism and Equalism have been the cover story to sell a feminine-primary social order since the late 60s.

It would be very simple if, as she constantly parrots, the definition of equalitarianism was only limited to a belief in ‘equal rights’ for all. Very few people are going to argue against that ideology, but the fact is that her ego-preferred definition has been contorted to be a useful tool of the Feminine Imperative.

The social veneer of ‘equalism’ was a necessary social convention in recruiting men to disavow their conventional masculinity (which later would be redefined by the feminine for them in later generations to better fit women’s dualistic sexual strategy) as well as their self-interests and adopt the idea that a nebulous ‘society’, and more specifically a Patriarchal one, was the source of gender roles they were told they should find oppressing.

Thus the synonymous association of a ‘faux equalist’ equalitarianism was paired with feminine social primacy. Equalism is simply the religion of feminism because it can hide the more egregious aspects of its agenda (unfettered Hypergamy for instance) behind a social convention that very few people would want to ‘be against’ – those who are are easily ostracized as “backwards” anachronisms by way of that definition. So the “flawed reasoning” really comes down to the semantics of the fluid definition the Feminine Imperative has prepared for women like AF to use and the observable facts of the utility it serves the Feminine Imperative.

Feminism has never been concerned with true egalitarian equality. Feminism has only ever been an effort in retribution and restitution. Our present social state of Open Hypergamy and feminist triumphalism is an indictment of that fact.

2. “The most popular trope is that ideas of gender are a social construct and that women and men are comparative equals and only their physical plumbing makes them different in form only.” There is evidence that exactly this is true.

This is interesting, because she cites no evidence. That’s because there is exactly zero evidence this is the case and increasingly science is proving exactly the opposite, much to the ideological discomfort of “equalists”. Men and women’s brains are literally wired differently (if she’d had the curiosity to look at this link I provided in the post she found so offensive she’d know this).

But we don’t even need those studies to grasp this most basic of human truths – we already know that men and women’s biochemistry and endocrinology work and affect their respective sex’s bodies and minds differently. Whether it’s the dominant presence of estrogen, progesterone and oxytocin in women or the dominant presence of testosterone in men, the body state – behavioral effects and emotional stimulus of those hormones make us fundamentally different beings – and that’s a good thing.

Complementarianism benefits women and men.

Furthermore, each sex evolved into different gender roles according to these biological predilections. We can split hairs as to which sex should be more suited for higher order vocations based on intellect and personal merit, but the obvious fact that men are more physically suited to certain tasks, and women are also similarly suited to other tasks – yet both complement the other – is inescapable.

Part of the evolved male neurological firmware is a natural aptitude to accurately and forcefully throw an object from a very early age – an evolved behavior necessary for survival and hunting. Yes, girls can be taught to throw as or more effectively than a boy with the right training, but it’s the natural unlearned aptitude boys have that puts the lie to the “we’re all born the same” blank slate trope.

So the question then becomes one of determining which sex’s strategy stands to benefit most from advocating for a belief that all humans are a blank slate, biology is meaningless and all gender is a social construct. Which sex has their interests served in lowering the bar and “leveling the playing field” to become more like the other?

Examine how being transgender impacts someone’s gender. You believe in a heteronormative gender binary which clouds your judgment and makes you incapable of understanding how gender relates to power dynamics in society. Until you can grasp that gender is defined by more than genitals, you will continue to write this complete and utter tripe that disparages women for the sake of helping you feel superior (which a truly superior person would not do).

Transgenderism is a mental disorder:

In the vast majority of cases, children who say they’re transgender and act that way change their minds about being the opposite sex—if you just leave them alone.According to a recent Hastings Center report, gender dysphoria does not persist into adulthood in up to 73 to 94 percent of cases  (citing the World Professional Association for Transgender Health, which noted dysphoria continuing in only 6 to 23 percent of boys and 12 to 27 percent of girls.)

[…] Heyer’s blog cites a national survey of more than 6,500 transgenders that asked the question, “Have you tried to commit suicide?” Forty-one percent answered, “Yes.” That’s astonishingly more than the national average of less than 2 percent. Virtually all people who attempt suicide are suffering from some form of mental disorder or depression. So it should seem clear that blaming society for that depression will not address the dysphoria and depression an individual feels.

The term “heteronormative” is a common trope taught by Gender Studies academia with the latent purpose of canonizing a new definition of the term by demonizing and marginalizing the fundamental truth that gender finds its ‘normative’ condition in an evolved ‘hetero’sexual biology – and yes, that is a binary, one from which you cannot escape. Just ask the 41 precent of depressed and suicidal transgendered people about their attempts to escape it.

The roots of gender are written into your DNA.That hetero normative state is responsible for producing you. Try as you may to convince yourself socially or psychologically it’s otherwise, you will never escape the biomechanic foundation that influences your motivations as a man or a woman.

With regard to how gender influences social dynamics, the Red Pill is the direct result of, and logical contingency to the feminine-primary social engineering the Feminine Imperative has instated into society over the last 70 years. If it weren’t for that foundational recognition of feminine-primary social power by the Red Pill you wouldn’t be reading this blog.

I do agree on this, gender is far more than genitals. Once an ideologically ‘correct’ form androgyny and egalitarian equalism enter the public sphere, the biological influences on gender determines who will play the perpetual victim and who must play the role of victimizer.

3. “It fundamentally denies the separation, from an evolved biological / psychological perspective, that men and women experience life in different ways.” All people experience life in different ways. You are overvaluing the common experiences that you have with men and undervaluing the common experiences you have with women. The binary that you use to define your superiority is again hampering your ability to understand that you are not defined by gender and your experiences will never perfectly align with any other human being’s experiences and that you share lots of common experiences with BOTH men and women.

AF’s out of context quote only makes my preceding point for me:

I’ve written countless posts on the evidential and logical fallacies that make up gender equalism, but the important thing to be aware of is the conflict inherent within that belief – equalism expects men and women’s existential experiences to be the same, while also pleading that we embrace the differences it purports we don’t actually have.

I found this interesting considering that it entirely contradicts point 2 – if gender is self or socially assigned and we’re all alike (blank slate) independent of biology this then precludes independent differences since we’re all supposed to have some ‘enlightened’ higher-self capacity to rise above them. In other words all people should be inherently bisexual and born with the capacity to fluidly transition from one set of arousal cues to the opposite in any given environment. Androgyny should be the normative in that model. Yet we find that in nature androgyny and homogeny lead to evolutionary dead ends

But if that’s true then homosexuals, and heterosexuals aren’t born the way they are, they’re behaviorally conditioned into their sexual alignments and gender roles by “society“, right?

Individuals do experience life in different ways, but each of those individuals are still subject to their biologically determined physical influences and the environments they find themselves in.

4. Hypergamy is conflated in your mind with gender, when it is absolutely normal for people in both genders (and not all people in either gender) to branch swing from one mate to the next based on perceived value or sexual attraction. Males engage in this behavior all the time. Not withstanding the obvious mountain of evidence you have at your disposal to verify the fact that I’m stating, it is indisputable that the incidence of infidelity in males is higher than in females, yet you claim women cannot “love” a man in the same way that a man “loves” a woman.

Hypergamy is the biologically influenced normative state of females to prefer men of a sexual market value above their own perceived sexual market value.

This metric is determined (again) by the inescapable biological realities of the influence women’s hormonal and menstrual cycles, and the evident behavioral effects play on their sexual selection strategies. The influences of women’s innate ovulatory shift behaviors and preferences define the Alpha Fucks / Beta Bucks sexual strategy on both the personal and societal level.

Remember the usefulness of the “equalitarian” term as defined by the Feminine Imperative we discussed above? Women’s innate, biologically determined and sex-specific Hypergamy is where that conflation finds its purpose. AF makes the same comparison to men’s sexual selectivity being itself a form of hypergamy because she fundamentally clings to her ego-investment that ‘all are equal’ and men’s sexual strategy serves the same purpose as women’s. It is not and it does not, and any basic knowledge of parental investment theory as well as the biological realities of men’s reproductive methods once again put the lie to her assertions. Men quantity, women quality, and no one’s ugly after 2am.

Women cannot sell Open Hypergamy and the love-conquers-all ethereal ideal love at the same time. Neither can they sell Open Hypergamy and the premise of egalitarian equalism – particularly when AF’s feminine-primary boilerplate is refuted by statistics taken after the advent of unilaterally feminine controlled hormonal birth-control.

You see, it’s was a useful trope that men cheat more than women when Hypergamy was more socially concealed, but in an age of unrestricted, socially mandated Open Hypergamy the only question that remains is whether a man will choose to be cuckolded before or after he’s invested himself personally, emotionally and financially in monogamy with a woman who’s looking for an “equal partnership” (now that she’s less able to arouse the Alpha bad boys she’s happy to tell him about).

But, wait, if we’re all ‘equal’ and the plumbing doesn’t matter, wouldn’t men and women cheat equally?

5. ‘“I can’t believe men can live in a state like this” were her exact words. She was just beginning to get a taste of what men experience and control in their own skins 24 hours a day and it was unsettling for her.’ And yet asexual men exist, which directly contradicts the anecdotal evidence you use to support your non-fact based argument that men are simply horny all the time and are therefore experiencing a condition that women cannot even begin to fathom. I mean when you write this tripe, you are well aware of the many logical fallacies that you use to justify your beliefs, are you not? I hope you are. And if your response is “Well those asexual men are just exceptions to the rule” or “hyper sexual women are the exception to the rule” is simply to say that “I know my theory has been disproved but I would rather ignore the facts and evidence that do not support my claim in favor of plowing on so that I can continue to demean females with my outdated 15th century mindset.”

Put an ‘asexual’ man in the private room at the Spearmint Rhino in Vegas and we’ll see how ‘asexual’ he really is. Again, ‘asexuality’ is an evolutionary dead-end. Only in our present social state of enlightenment do we entertain the “equalist” notion that an ‘asexual’ person in anyway represents anything significant to human development.

However AF still doesn’t grasp that the ‘anecdotal’ example I give here has been repeated in every woman who’s taken anabolic steroids, and every woman ever proscribed hormone therapy to aid her flagging libido and mood swings after menopause. It’s a good thing gynecologists and endocrinologists don’t share her opinion that we’re all the same except for the plumbing. It’s interesting that we’ll prescribe hormone therapy for menopausal women and transexuals, but we’re expected to accept that ‘asexuality’ is normative and not an ill.

I should also add that AF has very poor debate skills.

6. “So it should be an easy follow to deduce that how a woman experiences love, as based on her Hypergamic opportunistic impulses, is a fundamentally different experience than that of a man’s.” Your logic is inherently flawed, [presuming the condition] and then you make an assertion that there should be a logical conclusion that the assumptions you have not and cannot prove [already present in the post] should mean that all women experience relationships in exactly the same way [what part of individuated experience did I lose you on?] .

Let me make a correlation. [I reject your reality and replace it with my own] I am reading misogynistic psychobabble from overly emotional men [projecting bias] that demeans women and places them in a position beneath men [implied nowhere in the essay, and in fact I concede that women do love deeply based on their opportunistic criteria] based solely on their genital composition [“equalist’ binary presumption and again not implied in the post] , so I conclude based on this evidence (and my evidence is actually supported so it is very different from your flawed premise [support that is never supplied and expected to be presumed as valid] ) that all men view women as inferior beings that are not worthy of equal treatment. [presuming a truth. treatment is not to be conflated with expectations of stimulus to predicted behavior]

That is the logic you use, and it is absolutely worthless. [straw men always nod their heads in agreement with your reality] The saddest thing about it is that people with this mindset purport to be pseudo-intellectuals and use junk science to support their claims [still waiting on your non-junk science] while men of lower intellect just eat it up because it makes them feel all rough and tough and superior for a while. [yes, because spending hours a day reading a blog is a better high than getting drunk or going out to do something productive]

Group think is a terrible and scary thing, [you’re right about that] as this blog proves time and time again.

Final note: I realized in the time it took to compile this that Alpha Female is really an comment thread attention whore who’s need for catharsis over her sadly Hyena-like marriage motivates her to write stream-of-consciousness diatribes to support truths she needs to support her ego-investments and self-image.


In light of the Feminine Imperative having itself capsized over the UVa rape fantasy retracted by Rolling Stone this month, I was reminded of this video and post by Heartiste (Roissy) a few years ago:

Basically, the guy had a few friends follow him around the mall, one guy filming him and the other two guys (I can’t tell if any of his hired guns were women) acting as his “groupies” or entourage. He goes around identifying himself as “Thomas Elliot” when people, mostly women, ask him his name. Eventually, he begins to pile up admiring and gawking female attention, which only snowballs into more female attention. Apparently, not one of these starstruck chicks thought to question if Thomas Elliot was a real celebrity. That’s the power of preselection and fame; so powerful, it can disengage a woman’s neural logic circuitry.

Heartiste goes on to make the prerequisite Game principle  & application observations here, but there is a much larger dynamic in play. While the mall makes for a good setting to test this experiment, it is fairly isolated. A security detail gets assigned to “Thomas Eliot” and even some shops close in order to avoid a crowd panic, but could this dynamic be proven on a larger scale?

This is a very interesting social experiment, particularly when compared to the now infamous (and staged) viral video of Shoshana Roberts walking around New York and enduring the attentions of men she found less than savory. Interesting because they’re essentially trolling for attention from the opposite sex with similar methods, and the results are telling about how each gender perspective generates and reacts to that attention.

Darryl Long made a comment on this topic, and I’ve been considering it for a while now:

On this topic of how women’s attraction changes across their lifetimes I don’t think any analysis is complete without looking at the phenomena of teen-idols. As a man who has sisters and daughters its clear that there is something biological going on with pubescent girls in a way that is radically different from boys. Boys may fantasize about a poster girl, but they never fall over themselves for heartthrobs like Bieber, or Lief Garret, and David Cassidy (in the old days). I’m amazed that many of these teen heartthrobs are more on the fair/effeminate side than masculine. They look like they have good genes, but the most important thing is that all the other girls like them. They are male figures that girls lend incredible status making them even more attractive.

Preselection is a very powerful motivator of women’s hypergamous decision making process. Even the perception of fame (or even the potential for it) is a prime motivator and incentive to lock down a man who presents the hypergamous optimal ideal – a guy who satisfies the sexiness her Alpha Fucks hypergamous needs require and the long term security of provisioning potential from status-confirmed Beta Bucks.

Whether this “famous” guy actually embodies this ideal is irrelevant to a woman’s Id-centric psyche. When women are younger, tweens and teens, this self-convincing is much easier since girls lack any real world experience to reference with respect to what the guy really represents. A capacity for abstract thinking is something that develops as we mature, but the desire to optimize hypergamy is a limbic, instinctual drive for girls and no amount of reasoning can compete with the fantasy of a pre-fabricated idealized Hypergamy.

They want to believe it.

Thus we have hordes of girls and young women willing to go to behavioral lengths they would never consider with the mundane men they’re familiar with in order to just brush with the possibility of  that hypergamous ideal. They will literally climb over one another to realize this.

In a Game sense, preselection (and prequalification or 3rd party endorsement) is a very powerful, instinctual impetus for women. Even in marginal, isolated social settings preselection is an overriding imperative:

Your goal should be to attract women effortlessly, so play to your strengths no matter what they are; there is a groupie for every male endeavor. – Roissy

Mass Hysteria

Once you have a basic understanding of the preselection dynamic and how it is an evolved feature of women’s psychological firmware, the next step is to understand how the power of preselection influences women (and by association men) when scaled to a feminine social dynamic.

Roissy notes from the first video:

Apparently, not one of these starstruck chicks thought to question if Thomas Elliot was a real celebrity.

As I’ve noted in prior posts, perceptions are the overriding imperative of the feminine psyche. It’s not that women on an individual level don’t possess the faculties to discern legitimate social proof, it’s that on a social level they want to believe in that social proof. The estimation of the collective feminine mindset is a powerful influence on the individual woman since it plays on that non-abstract, instinctual need for a pre-verification of optimal hypergamy.

In other words, the effort of sexual-selection vetting has already  been done for them by the feminine hivemind.

Verifying legitimate social proof takes individual time and effort. Perhaps not as much as men have a rational capacity for (the New York stunt fooled more than a few tag-along guys affirming the pseudo-social proof), but for women that opportunity for meeting a hypergamously ideal man supersedes the mental efforts needed to verify social proof. The greater mass of women already believe in the preselection and the intersexual competition is on and overt.

I’ve made the distinction before with regards to women’s preferred communications methods; covert communication being women’s native language, but when women resort to overt communications it’s generally because the content of the  information needing to be transferred outweighs the need for how it’s delivered, or the context of that information.

Transferring information about a man’s preselected approval amongst a collective of women is one such override. However, it’s very important for men living in a feminine-primary social order to understand that social proof is not just limited to preselection of men as potential partners.

This social proof dynamic extends to the perceptions of women in a collective peer group, as well as men for whom they have no sexual interest in, but serve their material interests nonetheless.

The current cultural atmosphere of male suspicion and autonomous rape-threat assessment of men is another variation of this perceptual, hysterical, collective belief dynamic. Women want to believe in the presumption that every man outside of their preselected, collective approved, hypergamous ideal  is a potential rape threat. In other words, a man who might, by force or coercion, assume control of her hypergamous sexual selection.

The narrative, the perception, is all that matters.

And like the women who never had an afterthought as to whether “Thomas Eliot” was the real deal, likewise women become so ego-invested in the certainty of their collective perceptions that, even in light of contrary evidence, the only acknowledged verification of that perception is how it makes them feel.

This contradiction of a collective feminine hysteria is what many luminaries of the Feminine Imperative are now being forced to confront. It’s important to remember during this UVa / Rolling Stone rape debacle that women, and more than a few enabling male sympathizers, wanted to believe this travesty was true in spite of the vaudevillian outlandishments and still refuse to accept that it isn’t.

From Truth to Power:


The first step to really unplugging from our preconditioning (i.e the feminine Matrix) is recognizing that this conditioning has led to the beliefs we think are integral to our personalities. The psychological term for this is called ‘ego-investment’. When a person internalizes a mental schema so thoroughly, and has become conditioned to it for so long, it becomes an integral part of their personality. So to attack the belief is to, literally, attack the person. This is why we see such a violent reaction to people’s political, religious, inter-social/inter-sexual, inter-gender, etc. expressions of belief – they perceive it as a personal attack, even when presented with irrefutable, empirical evidence that challenges the veracity of those beliefs.

People resort to denial when recognizing that the truth would destroy something they hold dear. In the case of a cheating partner, denial lets you avoid acknowledging evidence of your own humiliation. Short of catching a spouse in bed with your best friend, evidence of infidelity is usually ambiguous. It’s motivated skepticism. You’re more skeptical of things you don’t want to believe and demand a higher level of proof. Denial is unconscious, or it wouldn’t work: if you know you’re closing your eyes to the truth, some part of you knows what the truth is and denial can’t perform its protective function.

One thing we all struggle to protect is a positive self-image. The more important the aspect of your self-image that’s challenged by the truth, the more likely you are to go into denial. If you have a strong sense of self-worth and competence, your self-image can take hits but remain largely intact; if you’re beset by self-doubt, however, any acknowledgment of failure can be devastating and any admission of error painful to the point of being unthinkable. Self-justification and denial arise from the dissonance between believing you’re competent, and making a mistake, which clashes with that image. Solution: deny the mistake. Attribute it to an outside element rather than resort to introspection.

This degree of core-level denial is where the likes of Jessica Valenti, Susan Walsh and Zerlina Maxwell find themselves today.

In spite of still growing confirmation that the story was a hoax, femosphere bloggers hold out hope against hope that even the smallest part of a medieval-like rape story to rival Silence of the Lambs could be true.

The pivot for this will of course be how the falsehood injures women who genuinely are rape victims, but this is just the shiny keys jingling to distract anyone sympathetic to their ego-investments from the fact that they wanted to believe this story was legitimate.

They wanted to believe it without an afterthought of critical analysis.

They wanted to believe it in spite of the obvious melodramatic dialogue described by “Jackie”.

They wanted to believe a naive freshmen girl could be frat boy initiation raped for three hours on the shards of glass from a broken glass table and never seek medical treatment or have anyone raise an eyebrow over the bloody mess that her back must’ve looked like as she nonchalantly walked out of the party house.

They wanted and still hope that even the most marginal parts of the story might be true. They want any shred of hope that will distract from the fact that they must now confront their complete acceptance of this obvious farce without any compunction of critical thinking.

They all have to face the fact that their presumption of male guilt comes before any logic or reason. This is the uniquely feminine hysteria that even men will invest themselves into if it means they can more positively identify with the Feminine Imperative.

Teach Your Children Well


Yes I know my enemies, they’re the teachers who taught me to fight me.

Today’s picture comes to us courtesy of popsugar – h/t heartiste and Zelscorpion.

In honor of International Men’s Day, this picture serves as a grim reminder that boys are often pressured to succumb to gendered expectations. Last year, a group of fourth grade boys was asked to list what they don’t like about being male, and the sad results were projected in the classroom. It’s important to consider what we are teaching young boys about what it means to be a man or masculine. How do you approach gender expectations with your children?

I’m leading off with this for the weekend’s discussion post because it encapsulates precisely what I was describing towards the end of my post on Vulnerability, that our modern normative social consciousness is one that is defined by a female-correct, female-beneficial experience. Bear in mind that this projection is from the collected, learned experiences of a group of 9 year old boys who have been conditioned to a self-loathing of masculinity in a feminine-correct social order.

The question, “What I don’t like about being a boy” seems fairly innocuous, but in a feminine-correct social awareness it becomes a litmus test to gauge how well these boys have internalized feminine-correct, conditioned beliefs. Read the list of offending grievances:

  • Not being able to be a mother
  • Not supposed to cry
  • Not allowed to be a cheerleader
  • Supposed to do all the work
  • Supposed to like violence
  • Supposed to play football
  • Boys smell bad
  • Having an automatic bad reputation
  • Grow hair everywhere

The list reads like the table of contents from the textbook of exactly what I’d expect from an organized feminine-primary conditioning, however we need to look deeper. It’s important to bear in mind that these uniquely male attributes are grievances these boys wish they could alter about themselves. These boys believe their lives would be improved (perfected) if they could be less like boys and more like girls. Masculine incorrect, feminine correct.

I’m often criticized of being conspiratorial for my assertion that the Feminine Imperative conditions men from a very early age to accept their eventual Beta supportive role later in life. While this masculine grievance list from 4th grade boys is a good illustration, it’s simply one example of the earliest parts of the feminine-correct landscape men are raised not just to internalize, but to evangelize about to other boys / men as well.

The Patriarchy


Amongst the crown jewels of the most useful of feminine operative social conventions is the meta-contrivance of an ever present, omni-oppressive state of masculine social control – the Patriarchy. The term was coined by the luminaries of second wave feminism to give name to an otherwise ambiguous enemy. That ambiguity was a necessary buffer to mask the real focus of feminism’s intended destructiveness – masculinity.

If you read between the lines of Sarkesian’s tweet here you can see the presumption of experiential feminine-correctness that is her mental point of origin. Her presumed context for all her public interactions is that any normal male reading it, what she believes is logic, will already be prepared to accept that what is in women’s best interests is necessarily what is in men’s best interests.

Thus, deductively, what is perceived by women to be harmful to women is necessarily harmful to men – all because the concept of what is harmful or beneficial to either proceeds from a conditioned understanding of ubiquitous female-correctness.

Hardline feminists, female and male, will rattle this trope off in different varieties, but the message is the same, “the Patriarchy hurts men too.” The reason this is standard boilerplate is because it presumes a shared state of feminine-correctness, and a shared state of mutual oppression whether a man is aware of his Patriarchal oppression or not.

This social convention is really a form of marketeering; selling a solution to a problem it created itself. The true focus isn’t about solving problems created by an imagined male-social dominance, nor is it about marginalizing the less palatable aspects of masculinity. Rather, the true objective is a wholesale elimination of any semblance of conventional masculinity in men.

This learned feminine ‘correctness’ began with the 4th grade (actually before then) boy’s conditioned self-loathing of their masculinity.

“I find myself increasingly shocked at the unthinking and automatic rubbishing of men which is now so part of our culture that it is hardly even noticed.

We have many wonderful, clever, powerful women everywhere, but what is happening to men? Why did this have to be at the cost of men?

I was in a class of nine- and 10-year-olds, girls and boys, and this young woman was telling these kids that the reason for wars was the innately violent nature of men.

You could see the little girls, fat with complacency and conceit while the little boys sat there crumpled, apologizing for their existence, thinking this was going to be the pattern of their lives.

Lessing said the teacher tried to catch my eye, thinking I would approve of this rubbish.

This kind of thing is happening in schools all over the place and no one says a thing.

It has become a kind of religion that you can’t criticize because then you become a traitor to the great cause, which I am not.

It is time we began to ask who are these women who continually rubbish men. The most stupid, ill-educated and nasty woman can rubbish the nicest, kindest and most intelligent man and no one protests.

Men seem to be so cowed that they can’t fight back, and it is time they did.”

– Doris Lessing

While this account is an indictment of the Feminine Imperative, the irony of Lessing’s shock and disgust is that in the feminine-primary social environment she’s contributed to, only a woman can authoritively observe and describe men’s debasement and be taken with any amount of seriousness. No man could’ve written this and been taken as anything but misogyny.
I received a pertinent email from a reader, Dan, this week:

Rollo, why do women raise their sons to be beta?

In my personal experience and from what many men who have made the red pill transition have said, most mothers seem to raise their sons to be beta. From an evolutionary prospective this makes no sense. It would be in the best interest of a woman’s genetics and future bloodline to raise alpha sons who can subsequently attract and impregnate more women, yet it seems women overwhelmingly raise their sons to be beta (“women want a nice guy”, “just be yourself”, and encouraging submissive behavior toward women). I could understand why society as a whole would promote this dynamic because it benefits the female Imperative, but at the individual level, evolution tends to be much more selfish. What gives?


A woman, your mother, sister, aunt, grandmother and every girl ‘friend’ you think you have are all in on a meta-shit test – they want you, and their sons, to Just Get It in spite of what they mistakenly believe are in your best interests as a man. You must embrace an Alpha mindset without a woman instructing you to be so or by definition you are not Alpha.

Women fundamentally lack an existential male experience, so the advice, the upbringing, to be more Beta, be more compromising of the masculine for the feminine, stems from women’s best guess as to what would make their sons into the best men they believe they themselves would like to pair and bond with.

Women’s sexual strategy is rooted in dualistic hypergamy – Alpha Fucks / Beta Bucks. Women already feel the familial kin-affiliation with their sons (the comforting Beta bucks security side of hypergamy) thus the Alpha Fucks side conflicts with that investment.

In the case of most single mothers, the hindsight regret of having achieved her subconscious goal of securing the Alpha Fucks genetics in her prime fertility years may be distorted by her inability to adequately realize the Beta Bucks side of her Hypergamy when the Alpha father declines the parental investment she thought would be forthcoming from him. Thus, that Beta Bucks idealization gets transferred to her son(s) and is reflected in how she raises him.

Also remember, Hypergamy is based on two parts, sexuality and security. It also stands to reason that by ensuring her son is a good manipulable Beta provider (by both her and any woman he pairs with) that his provisioning would also extend to her in the event that his father dies or abandoned her.

One last thing, human parenting evolved from the parental investment of a complementary masculine influence to balance a feminine influence. When left to a singular feminine influence in upbringing, you’re correct, it makes no evolutionary “sense”. Thus we have our contemporary landscape filled with “men” who are overwhelmingly feminized and ill prepared to lead complementary relationships with women.

Towards the end of my Vulnerability post I tackled a documentary by Jennifer Siebel Newsom called The Masks You Live In. In that part of the essay I described how the Feminine Imperative coordinates social conventions which invalidates the male experience by fostering the idea that conventional masculinity is an act or a front men put on to distract from what really lies behind the mask – a ‘true self’ defined by feminine-correct sensitivities and emotionalism:

Perhaps more damaging though is the effort the Feminine Imperative has made in convincing generations of men that masculinity and its expressions (of any kind) is an act, a front, not the real man behind the mask of masculinity that’s already been predetermined by his feminine-primary upbringing.

You see, it’s not enough to simply raise generations of boys to question what it means to be male, the idea of a male defined masculinity is dangerous to a feminine-primary social order. Boys must be taught to be self-loathing of their maleness, to despise what it is to eventually be a man.

And even that’s not sufficient. Men must be continually reminded that masculinity is ridiculous, pitiable in it’s attempts to understand the feminine, and that men would already be feminine-correct beings if they’d simply drop the facade of their mask of positive masculinity.

Here’s the face of your perfected ‘adult’ male:

“When looking for a life partner, my advice to women is date all of them: the bad boys, the cool boys, the commitment-phobic boys, the crazy boys. But do not marry them. The things that make the bad boys sexy do not make them good husbands. When it comes time to settle down, find someone who wants an equal partner. Someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home. These men exist and, trust me, over time, nothing is sexier.”

― Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead

These are the men that the Feminine Imperative has created. The men who, “want an equal partner. Someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home.” The men the imperative must convince are ‘sexier’ at precisely the concurrent time that their provisioning and security are most important to women at their necessitous phase of life.

These are the men who made the list of things they were taught they shouldn’t like about being a boy when they were 9 years old.

So for this weekend’s discussion question I’ll ask the same thing popsugar did, how do (will) you approach gender expectations with your children?

Game and Circumstance


“Don’t be mad E. It’s not our fault you were born without the sport fucking gene, come on.”


At the start of July, 2011 (a month before I began this blog in earnest) I took a backpacking trip through the Great Smokey Mountains in Tennessee and North Carolina. This was due to my desire to unplug, go off the grid and get back into the real face-to-face world. It was only for 10 days but well worth burning 10 days of PTO for.

It was an educational experience meeting people, most of whom have very little online presence beyond using Twitter or FaceBook occasionally. I didn’t have cell service for most of the hike. The people I met along the way, and I’ll put this politely, were “salt of the earth” people. Some were other hikers, others were people who lived and worked in the few surrounding communities. It was good to reaffirm my ability to survive on my own and realize that there is a whole world of Men out there who live well, far beyond the influence of “men” who’ve never mowed their own lawns, much less lived by their own wit in the country. Guys who build muscle by working outdoors, not in a gym. I met beautiful women who worked in small diners you’ll never hear of. I fished rivers and streams, for dinner some nights, and I saw fireflies for the first time (I grew up in southern California, it’s a novelty).

At some point I think Men need to get back to their primal natures, they need to embrace it fearlessly and without shame. We’re far too insulated by the Buffers of technology. Even the more belligerent rednecks I encountered still preferred to text their girlfriends and came off as pussified for doing so.

I guess what I’ve come to realize is that we tend to view what we ‘know’ about men and women from the experiences we have reported to us from all over the world on blogs, forums, the manosphere  – and I still endorse the purpose of it’s unwritten mission – however, this trip reaffirmed for me that there is no substitute for real interaction. Game will work equally well with the cute blonde serving coffee in a rural diner as it would with the club girl in NYC. Both are equally given to the same feminine fundamentals we’ve untangled about women in the ‘sphere for over a decade, but the one we tend to use as a female archetype is the typical club girl for our examples. Daisy Duke is still subject to hypergamy, she just applies it differently.

I’m not turning into Roosh, but I’m considering burning a couple months doing the entire Appalachian trail all the way to Maine.

In my day to day life I deal with a lot of rich men. Every patron or boss, every general manager I’ve dealt with for the past 15 years has been a millionaire. The primary owner of one of my liquor brand is that many times over. None of the “business friends” I shoot golf with have weeded their own lawns or installed a radiator in 20+ years. When I was on the trail I thought about how ridiculous it would be to see a guy like that or some PUA guru having to dig his own toilet and take a dump in the woods, or hoist his pack in a tree so the damn bears don’t eat the only food he’s got for the next 3 days. These guys are insulated.

I want to run, and fight, and fuck, as well as I deal with the ‘civilized’ things I do. Imagine a guy like Mystery wringing out the sweat and filth of his clothes in a stream somewhere. Now, that’s some funny shit.

Game and Circumstance

I start off with this today because this experience wasn’t just humbling, but it also taught me that what I experience day to day isn’t at all what a majority of men experience. My past, my N count, my 18 year marriage, and what I do professionally sets me apart in a way that I sometimes don’t appreciate or take into consideration when I’m advising men.

It’s also very humbling and affirming when I receive emails or comments from men living in countries I’ve only seen in pictures who nevertheless share a common male experience that reinforces many of the things I write about – but even within that commonality, I have to remember, my circumstance is not theirs.

I walk through a casino almost every day now and I see the same people. Not the fun glamour you see in commercials or ads about Las Vegas (that’s usually night promos), but the real people, the overweight, housekeeping and table crew, the geriatric spending their savings and social security on a hope they’ll win something significant, the desperate and the people just looking for distraction.

I walk by some of these men and think “how is Game going to help a guy like that?” While I do believe that Game is universally beneficial on many levels (primarily between the sexes, but not exclusively) there’s a point where that improvement is going to be limited by a guy’s circumstance, where he is in life and what he’s made of it so far. It’s a manosphere cliché now, but most men aren’t ready for the red pill. The red pill awareness is simply too much for them to accept within the context of their circumstances.

That circumstance isn’t based on age or a particular demographic, but Game is only going to be as liberating for a man in as far as he’s willing to accept it in terms of his own circumstance.

Not Just Sex

Game gets a lot of misconstrued criticism in that ignorant critics presume Game only ever equals PUA and that “those guys are only interested in fucking as many low self-esteem sluts as humanly possible.” It’s much more difficult for them to confront that Game is far more than this, and applicable within relationships, in the workplace (with women and men) and even in their family dealings.

That’s kind of a scary prospect for men comfortable in living within their own contexts and circumstance. Sport fucking isn’t what most men think it is because they’ve never experienced anything beyond serial monogamy, nor is it what most (80%+ Beta) men even have the capacity to actualize for themselves. But, as Game has evolved, it isn’t just about Spinning Plates, or sport fucking, it’s more encompassing than this.

Game is, or should be, for the everyman.

“He only wants me for sex” or “I need to be sure he’s interested in me and not just sex” are the admonishments of women who really have no introspective interest in how a majority of men really approach becoming intimate with women. Oh it makes for a good rationale when women finally “want to get things right” with a provider, but even the excuse belies a lack of how most men organize their lives to accommodate women’s schedules of mating.

Mostly to their detriment, the vast majority of men follow a deductive,but anti-seductive, Beta Game plan of comfort, identification, familiarity and patience with women in the hopes that what they hear women tell them is the way to their intimacy will eventually pan out for them. Their Beta Game plan is in fact to prove they “aren’t just in it for the sex” in order to get to a point of having sex with a particular woman.

I always find it ironic when men tell me that their deductive plan for getting after it with a woman is to prove he’s not actually trying to get after it with her. However, this is what most men’s Game amounts to; deductively attempting to move into a long term monogamy based on what women, saturated in a presumption of gender equalism, tell him he ought to expect from himself in order to align himself with her intimate interest.

I could use the term “appeasement”, but that’s not what most men want to call it. Most men call it being a better man (for her), better than “other guys” who wont align themselves accordingly. It becomes their point of pride in fact.

Male Long Term Security

Most men, average men – and I don’t mean that in a derogatory sense – want a form of security.

Most men are designed, perhaps bred, to be necessitous. To be sure , men need to be constant performers, constant qualifiers, in order to mitigate hypergamy. In the past, and to an extent now, this performance simply became a part of who he was as a man and didn’t require a constant effort, but increasingly, as male feminization has spread, men have been made to be necessitous of security.

I would say that desire for long term security differs significantly from women’s Beta Bucks side of hypergamy need since the drive to secure provisioning is an innate part of women’s firmware. The security average men need is rooted in a need for certainty in his ability to meet with a woman’s performance standards – and ultimately avoid feminine rejection.

In today’s feminine-centric social order, men are ceaselessly bombarded with masculine ridicule, ceaselessly reminded of their inadequacies, and endlessly conditioned to question and doubt any notion of how masculinity should be defined – in fact ridicule is the first response for any man attempting to objectively define it.

It’s this doubt, this constant consideration of his own adequacy to meet the shifting nature of women’s hypergamic drive, from which stems this need for security. The average man needs the certainty of knowing that he meets and exceeds a woman’s prerequisites in a social circumstance that constantly tells him he never will – and his just asking himself the question if he ever will makes him that much less of a man.

The average man will look for, or create his own rationales to salve this necessitousness. He’ll create his own ego in the image of what he thinks he embodies best as being “Alpha” or he’ll adopt the easy doctrines of equalism which tell him women and men are fundamentally the same rational actors and convince himself he’s not subject to the capricious whims of feminine hypergamy because men and women are more ‘evolved’ than that– but that nagging doubt will manifest when the right circumstances and right opportunities present themselves.

Changing Your Programming

I mention in the book that I am not a motivational speaker, I’m not anyone’s savior and I would rather men be the self-sustaining solutions to becoming the men they want and need to be – not Rollo Tomassi’s success stories, but their own success stories.

That said, let me add that I would not be writing what I do if I thought that biological determinism, circumstance and social conditioning were insurmountable factors in any Man’s life. Men can accomplish great things through acts of will, they can be masters of their circumstances and most importantly masters of themselves.

With a healthy understanding, respect and awareness of what influences his own condition, a Man can overcome and thrive within the context of them – but he must first be aware of, and accepting of, the conditions under which he operates and maneuvers.

You may not be able to control the actions of others, you may not be able to account for women’s hypergamy, but you can be prepared for them, you can protect yourself from the consequences of them and you can be ready to make educated decisions of your own based upon that knowledge.

You can unplug.

You can change your programming, and you can live a better life no matter your demographic, age, past regrets or present circumstances.

The Savior Schema

“Every time a man is being nice to you, he’s offering dick. That’s all it is. ‘Uh, can I get that for ya? How ’bout some dick? Can I help you with that? Can I help you with some dick? Do you need some dick?’ ” – Chris Rock

The Savior Schema – the beta male expectation of reciprocation of intimacy (usually sexual) for problems solved.

This is a learned/developed behavior that results from men’s natural push to deductively search for the most rational solution to a problem. It’s really a linear logic; I need sex + women have sex + I must discover what is required for me to get sex from women + I will perform/embody/identify with said requirements = woman will reciprocate with her intimacy. Needless to say this is simplistic at best, but men have a tendency to believe that women will respond as rationally as they themselves would in qualifying for her stated desires. The manosphere is full of men who can tell you this simply isn’t the case for any number of reasons, but sadly they still think that women ought to live up to their implied “agreement.”

The fundamental flaw of the Savior Schema (also, Captain Save a Ho) is that it is essentially negotiated intimacy, and negotiated intimacy is never genuine. You can fix a woman’s flat tire, help her out of a financial jam, fix her a nice lasagne, give her the perfect shoulder to cry on, take care of her kids and listen to her drone on for hours on the phone, and she’ll still go fuck her outlaw biker boyfriend because her intimacy with him is genuine, unnegotiated, unobligated desire. She wants to have sex with him, she doesn’t owe him sex.

What AFCs fail to understand is that all the financial, emotional, dependable support you could possibly offer a woman is no substitute for raw, unmitigated, chemical desire. Some of the most irresponsible, unreliable, poverty level washouts often get more sex than any dutiful AFC suffering from a Savior Schema, because there is no obligation.


In the wild, the law of reciprocity and fair exchange is a fairly obvious one. Most high-order social animals have some innate understanding of exchanging resources. In fact you could argue that pair bonding, family structure and social collectives are for the most part based on this shared exchange arrangement. So it stands to reason that in the course of human evolution we too developed this innate psychological wiring, thus making men prone to seeing it as the shortest distance between what we have and what we want.

The difficulties arise when (perhaps cleverly) women learned to covertly use this  innate psychology of exchange within the context of a social framework that gives them a resource advantage for little or no exchange of their own. Thus women modeled a social norm, that mirrors men’s natural default position of disposability, and put their attentions and intimacies as unassailable resources so valuable that no effort on a man’s part can merit it. When a woman is appalled by the notion that she should be obligated to have sex with a man in exchange for a dinner and a movie (even over multiple occasions), this social convention is the root of that insult.

The Protector Dynamic

Of course the flip side to this argument is the Protector Dynamic which is the natural propensity for a man to want to provide protection for his mate. Over the course of our evolutionary history certain psycho-biological behaviors proved to be beneficial to the survival of our species. Specific hormonal releases prompt different emotions and behavioral reactions as a response to our environments. Women, for instance, produce higher volumes of oxytocin and estrogen thus prompting a natural instinctual feeling of wellbeing and nurturing her children (which also, interestingly enough, is released after female orgasm). The same is true for men. Being generally physically stronger and posessing 17 times the testosterone, men have evolved chemical cocktails of their own and thus feel a natural protection instinct when prompted.

The conflict comes when the AFC confuses this Protector Dynamic with a Savior Schema. The natural feelings derived from his biochemistry only serve to reinforce his Savior mentality and solidify it as part of his personality. Even when a woman’s repeated behavior directly contradicts this notion of reciprocating intimacy for help (or his idea of ‘protection’) the Savior Schema only rationalizes it as being inconsistent with a single, individual woman.

This then is the root of the White Knight schema; exchange protection for intimacy (i.e. sex). And, once again, women cleverly, almost subconsciously so, use this dynamic to arrange a beneficial, but unequal, exchange of resources.


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