Just a blog / book update here first: I’m ass deep in the final edits of the second book so if my comments attention seems sparse now you know why. I’m not a full time author so I have to balance my work life with completing-a-book-life and when it gets down to the final phases it closes me off to all leisure and personal time. This is only the second time I’ve done this and I’ve come to realize it’s best to put in the extra effort now than have to go back and reedit and update errors later.

Unfortunately this also forces me to concentrate on aspects and concepts of prior topics with a magnifying glass and I have to make a real effort not to get repetitive in my blog posts. Once the book drops my focus will be on the blog more intently.

Zip asked from this week’s post comments:

For single men the situation is a pussy bonanza if you can play the ‘lonely hearts club’ Game correctly. On any other V-Day I’d suggest men capitalize on GNOs and women commiserating about how inadequate men are these days while they tie one on. The likelihood that an order of 50 million women will have seen 50 Shades just prior to hitting the bars with their girls on this night only makes your efforts that much easier with better sexual dividends.

While not overtly playing the Christian Grey role, if you cop the dominant energy (or if that’s what you’re about already) you can help a girl work off that energy. It would be too easy to say these women will be primed for Game, but remember, feminine-primary acculturation has taught her to justify the action of her sexual self apart from her real self. Saturday night may be the one time getting a girl to sign a sexual consent form will work in a man’s favor.

What is “lonely hearts club” game?

I’m probably not the best guy to ask about the particulars and techniques – Christian McQueen or YaReally might be better professors here – but I can give you a basic outline and the mechanics behind LHC Game.

The idea is pretty simple: Single women have a penchant to get together with the express purpose of commiserating about their sex lives, complain about the substandard men who are in their lives, complain about the men whom they wish were in their lives and to generally open themselves up to opportunities of meeting new prospective men all at the same time. I suppose I shouldn’t limit the Lonely Hearts Club just to single women since when you “get any group of women together and you can be sure they’ll talk about their husbands — and it will rarely be complimentary.”

I should point out that a GNO is not necessarily a Lonely Hearts Club because the dynamic and purpose is different. Girl’s night out may be a pretense for the LHC, but not always the purpose (think bachelorette parties, etc.). Valentines Day get togethers and “Hen’s Nights” however are prime examples.

As I’ve illustrated before, women talk, men do. Women’s gatherings are arranged for the purpose of relating to one another and in this instances it’s to commiserate. One reason I advise men to keep their mouths shut and work a ‘breadcrumb‘ line with women is exactly because of this dynamic – women cannot keep a secret and particularly if it relates to a man she’s interested in or involved with.

The Lonely Hearts Club is a unique situation for a guy and represents some real advantages for sarging. Women in these ‘peer clutches’ may seem like they’re in bad moods and resistant to men intruding on their set, but the ‘lonely’ predisposition actually makes women far more approachable for a smart player.

Try not to think of these women as being ‘lonely’ (though they might be) so much as being discontent with their lives, the men in their lives or the type of man they wish was in their lives. It’s this emphasized state of discontent in which you’ll capitalize.

From V-Day:

Note to PUAs

Valentine’s Day is ripe with opportunity for an enterprising Man with the ability to see it. Go hit the clubs tomorrow night, particularly the ones that cater to a 25-40 y.o. affluent crowd. There’s a million different venues you can hit, all with promotions to help single ladies feel better about not having a date – usually with genderist drink specials to help your approach too. You’ll notice impromptu GNOs (girl’s night out) set up just for this occasion to prove to themselves “they don’t need men to have a good time.” A good PUA couldn’t arrange a better opportunity to hook up in multiple sets.

Don’t go play ‘pity friend’ with any girl on V-Day, don’t be the “you’re such a great friend” consolation date.. Call up your best wing man and sarge on the best night of the year to sarge. Wedding receptions aren’t even as good as V-Day for this.

This dynamic will be even more pronounced tomorrow after these LHCs / GNOs are let out from the debut of 50 Shades of Grey and make a beeline to their favorite martini bars. Modified versions of the Boyfriend Destroyer approach I mentioned in The Art of AMOG will do well for PUAs if you tweak it to presume these women are out in groups with the express purpose to ‘get revenge’ on no-good boyfriends or substandard men who don’t compare to Christian Grey’s sexual and personal dominance. You’ll find Lonely Hearts with bad (see Beta) boyfriends are already doing most of the ‘destroying’ work for you.

Law 32 – Play to People’s Fantasies

The truth is often avoided because it is ugly and unpleasant.  Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment.  Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert:  Everyone flocks to them. There is great power in tapping into the fantasies of the masses.

Being that oasis after Lonely Heart Club women have worked themselves into a proliferative phase, ovulatory lather from watching 50 Shades of Grey with their reaffirming girlfriends will make for a pickup environment that you’ll rarely find so easy to accomomodate.

In fact I’d suggest that your opportunity for managing a three-way might never be better. If you play to one woman’s fantasies in the LHC you’re likely hitting the right buttons for a few others in the group too. That’s not to get your hopes up, but rather to illustrate that, if you can manage even a marginal amount of social proof with the clutch, one or more women in that group will likely preselect you for their approval and affirm their girlfriend to go make out with you in the parking lot. The socio-sexual dynamic is charged if you can present yourself as ‘close enough’ to the fantasy one or more girls associates you with.

The trick of course is not to overplay that fantasy so much as to tip your Game hand. If you are Christian Grey (the prevailing fantasy), you dress the part, talk the part and act the part, even drunk women will call your bullshit. If you’re subtle in playing to her fantasy, you’re commanding, you’re focused, well dressed (but in a casual way) you’ll be able to close, pull, whatever with a facility you wouldn’t be able to under normal conditions.

As I stated in Art of AMOG, know your environment and know your quarry. Be prepared to avoid women who are too drunk. Issues of consent and rape-fraud not withstanding, a sloppy drunk woman is never a good intimate experience. And intoxicated they will be; drinking is a good indicator of an LHC, but they won’t be in the over-the-top drink mode of a GNO or a bachelorette party.

The key to managing drunk women is to catch them after the first drink, but before the third one. Women commiserating aren’t trying to relive their sorority days, but I think most guys severely underestimate the drinking habits of  modern women. Take it from a guy who’s worked in liquor branding for the last 12 years, women are far more prone biologically and habitually to drinking more than they believe is their actual tolerance threshold. In an age where women believe they should be the equals of men, alcohol tolerance is a glaring example of the real physical differences between the sexes.

So, feel free to discuss this over the weekend. I’d love to see some ‘live’ comments from the field on Saturday night if you’re so inclined. I’m actually working a cocktail promo for most of the night, but I’ll keep an eye on the iPhone. Field reports are encouraged.