Category Archives: Social Conventions

Double Standards

In a fem-centric society it should really come as no shock that the feminine controls the meta-messaging in its own interests. As in politics and religion, when you are the controlling interest in the framing of any and all discourse, you preset the terms of any debate. Nowhere is this more evident than in women’s precognitive understanding of the infamous Double Standard.

Ask any woman for an example of a Double Standard and you’ll unfailingly get some iteration of the age old chestnut, “men are heroes for banging a lot of women, but women are sluts for banging a lot of men, agh, how unfair,..” This is always an easy, but ironic, target considering the current gender landscape. However, the reason it’s such a cliché is because it’s representative of the fem-centric standard of messaging. Women own the term Double Standard by default; any mention of a Double Standard and women will gleefully presume the term refers to them. Women’s feminine indignation need requires little prompting to satisfy.

With this in mind, it may come as a shock to most that there are far more applicable Double Standards for men than for women. You see, for any illegitimate cause to progress it must always accuse its rivals of the sins it commits itself. Double Standard? Women own it. Unfair judgement based on physical standards? Women own it. This is called ‘sowing disbelief’ – if your premise is weak, assume victimhood. Female default victimhood is nothing novel, however, feminine primary social engineering goes this one better by presupposing any male even hinting about claims to victim status is automatically disqualified from being a man.

The following comparative list was originally meant to be a humorous exposé of ‘true double standards’, but in its comedy it reveals the code in the Matrix. Enjoy!

 


The Peacekeepers

Whenever I’m asked for examples of ‘successful marriages’ it’s usually in response to a comment or forum thread breaking down the cost-to-benefits ratio of the travesty that’s become Marriage 2.0. To me, the real irony in these evaluative debates is how often they arise. They come up so often it’s as if these men, in their most rational and prescient minds, are seeking permission from more experienced men to enter into marriage in spite of all the overwhelming downsides to what the institution has become. Even when they’re staring down the gun barrel, guys still want to get married. They want it to work like it’s supposed to.

‘Successful’ and ‘Failed’ Marriages

I’ve made prior posts about my own marriage and how I’ve developed it, but I’m always reluctant to hold myself up as some model for other men to follow because I’m painfully and personally aware of the marriage stories of other men. As good as it sounds, don’t use my marriage as your benchmark.

In fact I think the very idea of a “successful marriage” is a very abused, feel-good Oprah-esque term. ‘Successful’ and ‘Failed’ marriages are Matrix-speak. They’re goal oriented terms for a relational condition that’s constantly in flux. You have to stop thinking of a “successful marriage” in terms of years on the clock. There are people married for 50+ years who are absolutely miserable with each other, and there are couples married for 2 or 3 who have a better love and mutual respect for each other than their parents ever realized themselves after 40 years. Perpetuating a life-long state of misery because it became normalized is a much greater ‘failure’ than divorcing a woman who’s poisonous to your well-being, to say nothing of your family’s. Longevity does not equal ‘success’ in marriage.

Whenever I’m asked for examples of ‘successful marriages’, and particularly when asked by guys seeking to turn their Beta-framed marriage around, I always refer to this inspirational post from Dave in Hawaii. This is my go-to model for both the questioning unmarried man and the desperate beta-married man.

Experimentation

The underlying, root problem most men have with regard to women, intimacy, their relationships, etc. is fear. Fear of rejection, fear of isolation, fear of missing out on or fucking up what they’ve been taught should be their legitimate, socially approved desire. So pervasive is this fear that in trying to avoid the consequences of it, it trumps even the fear of death. I personally know Marines who’ve bravely faced real bullets shot at them, who’ll manically avoid any situation they think their wives or girlfriends would even remotely consider leaving them for. Bullets don’t scare them, but the chance of losing a girlfriend’s intimacy paralyzes them with fear. This is the “Yes Dear” fear.

In order to compensate for that fear men will devise all manner of rationales for their relations, but furthest from their mind would ever be ‘experimenting’ or engaging in risk taking situations with their LTR woman. So influential is that fear that they will never attempt changing their own positions no matter how beneficial it would be to both him and his partner. Guys embodying the peak of confidence in other aspects of their lives would still rather “keep the peace” in the face of a bad situation with their wives than risk that loss (of the ONE or otherwise), and be cast back into uncertain conditions where they may actually grow, but again be subject to real rejection.

Dave in Hawaii’s story I linked is an example of a guy who would’ve otherwise divorced his wife and was already in a “nothing left to lose” situation while married, so he overcame the fear and experimented. That led him to a new reframing of his relationship; one where his wife had a renewed respect for him. The possibility existed that she could have taken such offense to his behavior that she would’ve been prompted to leave him, but her leaving was already a foregone conclusion if he hadn’t initiated something new.

There comes a point in a Man’s life where the fear of experimenting with a potentially disastrous outcome is out weighed by the cost involved in not assuming that risk.

Whether it comes (preferably) before he’s committed to a situation (like marriage) or as a result of the conditions created by that commitment, at some point he realizes the truth that he will only get what he has gotten if keeps doing what he has done. This is the internal debate the ‘peacekeeper’ has to confront – is his peacekeeping so debilitating that he wont experiment with risking a new outcome? If you’re still having this internal dialog you haven’t reached that threshold yet.

In July I’ll have been married for 16 years. Mrs. Tomassi and I have always enjoyed a mature, adult, mutual respect and understanding of each other’s identities and how we relate to each other. I’ve been in LTRs where I was constantly walking on eggshells, nervous that any slight might mean the end of what was really a twisted, adolescent level BPD relationship. You cannot live like that forever; you will break it off, or you will commit suicide. For over 16 years I’ve fearlessly ‘checked out’ other women and ask my wife’s joking opinion about them. And yes, she playfully hits me back by saying some random guy is cute, but my confidence to roll with what we’re both aware is part of the Game only serves to amplify her continued attraction for me. That push-pull is an essential part of my wife’s respect for me. Experimentation and a sense of fearlessness is an intentional foundation of my marriage.


Mr. Mom

Fatherhood 2.0

This article was written in 2007, before the “economic downturn”, before the End of Men. It basically outlines the travails of house husbands and how “fulfilled” they felt they were in just “being there” for their kids.

What I find interesting in this article, and the many more just like it, is the fact that, once again, masculinity is always perceived in the negative. As if there is not a single beneficial quality of masculinity. “Masculinity is bad for you” you’re poisoned by your testosterone. Never is it mentioned that traditional, positive masculinity emphasizes rationality, persevereance, duty, and yes, risk taking behaviors that are necessary elements in daring to be something, or someone more than what your limited expectation might have you believe if all you had taught to you was feminine empathy, security-seeking and self-preservation instincts.

Imagine a world where men are taught not to rush into a burning building to save innocent lives because it’s just too dangerous. A feminine aspect is necessary for empathy, caring and nurturing to be complete, but you cut a person in half when you fail to teach them risk taking, perseverance, rationality, a desire to dominate and win, a positive competitive drive, and yes, a calculated ability to reserve and control one’s emotional reactions – all of these traits serve to make a more complete human being be they male or female.

99% of men in a house-husband capacity are there by economic or personal necessity, not by design. Notice that in every instance the guy is cast in his role due to his wife making more money than he – that was the reality of his situation. Of the guy’s interviewed in this article, you’d be hard pressed to find one who’s life’s ambition was to be a stay-at-home Dad. Most are so because of personal decisions they made and didn’t pan out. Is it any wonder that unemployed or underemployed men would need to find some rationale to give them a sense of pride? They make their necessity a virtue and then pass their failings along to another generation.

How many of these couples would’ve decided to have the father stay home if they both made the same money? How many opt to keep their children in daycare while both work due to economic realities? How many of these men will remain in their role once their children reach a self-sufficient adolscence? How many of these house husbands would still opt for this role (or reverse the role with their spouse) if offered a job that paid half again what their wives were making? You can fluff up the touchy-feely emotionality of it all, but at the end of the day it’s the bottom line that makes the decision, not some self-righteous sense of masculine or feminine purpose.

Paul Haley, 38, a father of two, says women look at him when he walks down the street with his kids. “I think it’s admiration,” he says.

Well I’d guess he’d better hope it is, otherwise it’s just him standing out like an anomally. Something tells me that a 38 y.o., married with 2 kids house husband would necessarily HAVE to interpret it as admiration, even though I’d doubt he has the social skills to recognize admiration from pity considering he’s been socially cut off dealing with diapers, runny noses, cartoons and early childhood development. Once again, necessity is a rationalized virtue.

I think there’s a derivative of Beta Game that men fulfilling a matronly role for their kids like to convince themselves of. They fashion for their egos the idea that since they are more directly involved in their kids upbringing, they share this commonality with women that other men don’t or wont. It’s a more pronounced form of Identification (beta) Game; “The ladies love me (but can’t have me) because I’m already the husbandly ideal they crave – a man who changes diapers, washes dishes, and gets the kids off to school.” As with most identification schemas, Mr. Mom thinks he sets himself apart from “other guys” by being better able to relate with experiences unique to women. By becoming a woman he believes he’s more desirable.

“Masculinity has traditionally been associated with work and work-related success, with competition, power, prestige, dominance over women, restrictive emotionality.”

Oddly enough, this is exactly the world into which women choose to put themselves. By this article’s definition, they are assuming the masculine role, but notice that for women, emmulating masculinity is a positve. If we’re going to go to the absolute and say “masculinity = bad” then professional mothers are the worst offenders of masculinity, because it is also their role to be the examples of feminine virture and nurturing. At the very least, by this logic, we’re expecting women to play both the masculine and feminine equally well. However in this model, we have a woman give birth and then pass off her responsibility of engendering her children with this exclusively positive femininity on her mate (which admittedly he’s unprepared for) while she goes off to engage in the masculine.

My daughter is not at want for anything either positively masculine or positively feminine. When she was younger I combed my daughters hair for her, not because I was “exploring my feminine side”, but because her hair needed combing so she was presentable and we could get out the door and be on time to whatever it was we were doing. I also personally taught my girl to ride a bicycle, even after she’d gone and fell off it numerous times and was scared crazy about it. But she got back on that damn bike, tears and all, and learned how to risk injury for a greater reward. I taught her to swim as well using the same principle. Mrs. Tomassi has a primal fear of deep water and about pees herself when I take my daughter into the waves (and they’re pretty small in Florida) at the beach. But once my girl got over that fear, she learned how fun it is to play in the surf. Both of us do homework with her and teach her along with her schooling, is this a masculine or feminine trait? On occassion, I’ll make her re-do an assignment, even though correct, if she’s done a sloppy job of it. She predictably complains and kvetchs all over, but the “big, mean, evil masculine” Father sticks to this so as to instill a sense of pride in ones work. I’m sure the authors of this article would call me a callous tyrant for being masculine and insensitve, but often enough it takes a masculine man to kick a kids ass because sometimes ‘good enough’ isn’t – not because masculinity is bad, but because I love her and it’s necessary.


Perceptions

 

I attended a conference about a year ago where one of the presenters was this feminista chick talking about how to make your business appealing to women. Some of the stuff she was saying was really out there in that she painted most businesses as ‘inferior’ because they did not go out of their way to become female friendly. Despite the fact that her strong feminist slant was semi-obnoxious to the audience (primarily men), there were some nuggets of wisdom in there.

One of those was that for women, intuitive perceptions are by-and-large women’s primary basis for making judgments about everything, whereas men will use information to make judgments. If the public bathroom in your office is anything less than sanitary & comfortable, a woman will use that as a gauge for the success of your entire business over actual financial data. In that same regard, she’ll use testimonials (social proof) from other women over any proof-based demonstrations of success you have. Obviously these are generalizations, but they underscore the point that there are fundamental differences in the way the two sexes perceive the world around them.

Bear in mind that the ability for the everyman to create the illusion of success has only been around for the last 100 years or so. The advent of protracted consumer debt has created the ability for people to acquire material possessions which allow them to feign success and status. For a 21st century example, look no further than social networking – the ultimate way to craft a perception of status which may not be at all aligned with reality. Yet, facts are trumped by facades in female psychology, and it’s nothing to fault women for. It’s simply how they’re wired.

I think what we can learn from awareness of this reality is that part of our role as men, in the role of leader in relations with women, is to control the facade. Keeping her interest level peaked is a function of her consistently being able to see and bask in your success as a man. It costs money and it costs time to deliberately focus on one’s image, especially if you are content with a low-complexity lifestyle, which I think describes most men’s inclination were it not for the mating game (i.e. society’s expectations, driven by the feminine).

It’s a scary thought to consider how easy it is to sway the hearts and minds of most women simply with imagery over substance. It’s manipulation of the image which makes even flat broke women work themselves into a rabid frenzy over $200 purses. Successful politicians and marketers have become masters of working this psychology. If there was any wonder left as to why women are the primary consumers in western culture, look no further than the power that perception plays in women’s decision making processes.

The Strata of Perception

In past posts I’ve emphasized the idea that women may claim to want truthfulness, but they absolutely do not want full disclosure.

Right about now I’m sure there are readers thinking “This is some really stupid shit, what you’re saying is I have to manage my ‘facade’ indefinitely and never let the fantasy perception drop? I can’t possibly be expected to ‘play a role’ all the time! When can I Just Be Myself and be comfortable in knowing she’s into me for me?”

The short answer to this is yes, you must never let your guard down; her emotionally associative perceptual interpretations will ALWAYS be an influencing factor in assessing your hypergamous worth for her. However, the practical answer is maintaining that perception becomes increasingly easier to do as you build upon prior perceptions, and legitimately owning those perceptions as part of your personality.

Whether you’re Game-aware or not, every girl you engage with, whether a plate to spin or a monogamous potential mate, your role, your character, has all been crafted by the gestalt sum of the perceptions she’s built around you. Even from before the moment you approached her with romantic interest you’ve been progressively layered with her emotionally associative perceptions. Perhaps by friends, maybe social proof, or even pre-conditioned expectations (for better or worse) that she cast you into, your personality to her is the sum total of a strata of emotional perception. Later into an LTR (or even a fuck buddy situation) this perception becomes more solidified.

The difficulty most men have with using this perception dynamic to their benefit is based upon their failure to grasp how women cognitively differ from men. It seems patently disingenuous for a man to manipulate a woman’s perception of him to his advantage when he’s been socially convinced that women are rational agents needing factual information upon which to base their personal decisions, and are aware of their emotional impulsivity and therefor controlling of it. This is the equalist tripping stone, men’s acculturation has taught the average guy that women are cognitive equals to men.

The tragic part of this situation is that men are, passively or actively, always making attempts to influence that feminine emotional perception to better facilitate some kind of harmony between themselves and women. When a married guy tells me his wife has no respect for him the root of that condition lies in an inconsistency of perception on his part.

“Man, everything was so good in the beginning, but then I went Beta on her, got needy, got ONEitis and she left me for the stud at the custom motorcycles chop shop.” Again, perceptional inconguencies with priorly established perceptions, and then modified by external novel emotionally associative perceptions.


What Lies Beneath

Stop, wait, don’t click the play button just yet. You need to know a few things first before the rage you’re about to feel clouds your judgement about my intentions for linking today’s video lesson in evolved psychological prompts in gender dynamics. First disclaimer; this is expressly NOT an attempt to agitate any anxieties about misandry, nor is it an attempt to wantonly illustrate what I’m fairly certain is an already obvious double standard for most readers here. Second disclaimer: this isn’t about ‘women are bad, men are good’. Please spare us all the historical analysis  of the evil patriarchy and how bad womyn had it under their male oppression in response to this impromptu study.

OK, click play and watch. It’s short.

My point in linking today’s video (h/t to bodybuilding.com forum) is to really come to terms with the evolved psychology and the socialization that stems from it in this. My point isn’t to start some movement to acknowledge violence against men by women, but rather to illustrate the latent reasons why it’s not addressed in the first place.

One of the foundations of the egalitarian equalism mindset is that traditional gender is a socialized set of behaviors leading to a gender identity. Equalism is based on discarding any preconceptions about innate gender identity, which is one of the primary reasons it’s proponents screech so vehemently against the ideas put forth in evo-psychology. There can be little or no room for questioning an equalist perspective in terms of the very obvious biochemical, biomechanical and ‘hard-coded’ psychology and manifest behavior of these for an equalist approach to push us towards utopia.

But science and equalism are always shocked to come home early and find Mother Nature fucking the mailman. This experiment is an excellent example of this. In the equalist’s nirvana (also see ‘girl-world’) men and women in equal measure should feel equally compelled come to both the woman’s and the poor Omega male’s defense – sadly this isn’t the case. What we’re observing here, while socially uncomfortable, is really an illustration of Darwinian principles and the evolved psychology that manifest from hundreds of thousands of years of socialization. Protect the female, leave the male to his own devices. Women are the protected sex not because of social sensibilities, but because that’s what we’re psychologically hard-wired to do.

There are intrinsic behaviors we have a natural propensity for that no one ever had to teach us. The reason a baby’s cry is so annoying to us is because we’ve evolved sensitivities to it to ensure the baby’s, and, by extension, our own species’ survival. This female protectionist dynamic is one of these intrinsic sensitivities. From either a rational or a moral perspective the social incongruities and seeming injustices of how these evolved manifestations play out are irrelevant – they are still motivated by the same evolved prompts that benefitted our species in the past. Women and children first isn’t a social dictate, it’s an evolved doctrine of survival.

Boys Don’t Cry

First example: have a read and listen to audio from The Rush here. Even when the circumstances publicly, empirically, prove a woman’s duplicity, our first primal impulse is to console a crying woman. A weeping woman intrinsically engenders prompts for protectionism. This is why crying is a default behavior for women, and one that takes a mental effort for them to prevent. Even when we listen to this we have to struggle to keep this woman’s behaviors in perspective in light of her emotional response and the effect it has on our own emotional state. Not so for a man; in fact publicly humiliating men is a sport in today’s media, why? Because we lack that visceral affinity for the masculine. A man crying will never prompt protectionistic instincts – in fact quite the opposite. We have to make a mental effort against our initial, natural, impulses to objectively come to any kind of feelings of sympathy with men, or to deal judiciously with women. In other words, it takes practice to think and feel in counterintuitive ways.

War Brides

War Brides was a seminal post for me in that it brought to light the primal undercurrent of women’s survival instincts and the legacy behaviors that have been socially accounted for in our current society. Rational reader Jim left me a poignant response in the Mrs. Hyde essay that further proved a point.

two books by John Costello; ‘Virtue Under Fire’ and ‘Love, Sex, and War’ in which all too much of the above female psychology manifested itself;

“Of the 5.3 million British infants delivered between 1939 and 1945, over a third were illegitimate – and this wartime phenomenon was not confined to any one section of society. The babies that were born out-of-wedlock belonged to every age group of mother, concluded one social researcher:

Some were adolescent girls who had drifted away from homes which offered neither guidance nor warmth and security. Still others were women with husbands on war service, who had been unable to bear the loneliness of separation. There were decent and serious, superficial and flighty, irresponsible and incorrigible girls among them. There were some who had formed serious attachments and hoped to marry. There were others who had a single lapse, often under the influence of drink. There were, too, the ‘good-time girls’ who thrived on the presence of well-paid servicemen from overseas, and semi-prostitutes with little moral restraint. But for the war many of these girls, whatever their type, would never have had illegitimate children. (pp. 276-277)”

and;

“Neither British nor American statistics, which indicate that wartime promiscuity reached its peak in the final stages of the war, take account of the number of irregularly conceived pregnancies that were terminated illegally. Abortionists appear to have been in great demand during the war. One official British estimate suggests that one in five of all pregnancies was ended in this way, and the equivalent rate for the United States indicates that the total number of abortions for the war years could well have been over a million.

These projections are at best merely a hypothetical barometer of World War II’s tremendous stimulus to extra-marital sexual activity. The highest recorded rate of illegitimate births was not among teenage girls, as might have been expected. Both British and American records indicate that women between twenty and thirty gave birth to nearly double the number of pre-war illegitimate children. Since it appears that the more mature women were the ones most encouraged by the relaxed morals of wartime to ‘enjoy’ themselves, it may be surmised that considerations of fidelity were no great restraint on the urge of the older married woman to participate in the general rise in wartime sexual promiscuity. (pp. 277-278)”

Nor, did this behavior stop with the end of WWII, it was merely rationalized, codified, and approved by society by feminism and their Vichy males.

So much for the Greatest Generation. Here we have some very damning statistics about an otherwise romanticized generation. Again, the scope of this essay isn’t to condemn women’s duplicity, but rather to see the method behind it. Socially we can make workarounds that will turn all of these stats into virtues, but underneath all that is the fact that women will do whatever their hard-coded psychologies necessitate to ensure their survival. Hypergamy is a selected-for survival mechanism.

Survival in the Pack

In the manosphere a lot has been made in comparison about an alpha / beta dynamic in human behavior, but I think in focusing on similarities in primate social structures we neglect to see the pack mentality that is also prevalent in human nature. One of my passions is reconditioning retired racing Greyhounds. There is a peculiarity of this otherwise gentle breed in that they are prone to viciously kill other Greys who display behavioral cues that imply weakness, pain or disability. When an injured Grey yelps or cries from pain on the race track (or in a group setting) it’s not usually the broken leg that kills the dog, it’s the other 7 dogs piling on to tear it apart. This behavior takes a lot of people by surprise because it’s entirely incongruent with the nature of one of the most passive breeds of dog, but in their primal past a yelping dog could give the pack away to prey or otherwise endanger the collective. That yelping became the trigger cue for killing that member of the pack. It may have been a species survival trait in the evolutionary past, but now it’s a liability for the animal.

As social animals, humans are also subject to legacy behaviors from our own evolutionary past. In a normal social context it’s curious in that most men (and women) would willingly cooperate to achieve a common goal. Men will come to the aid of one another when one is attacked. However when a man is beaten or berated by a woman, the behavior is the opposite. That particular prompt does not engender an impulse to come to the man’s defense. In fact there’s almost a revulsion to the act. Why? Perhaps it’s a legacy survival instinct that allows for that member of the pack to be ‘weeded’ from the whole?


V-Day

Nothing says “I love you” like saturated fat and slutty lingerie.

In the U.S. businesses expect men to spend on average $186 for Valentine’s day – over three times the average a woman spends on a man. Explain to me why women own V-Day? If it’s a “celebration of romantic love” why should it be an annual shit test?

Lets clarify a few things about Vagintines Day since it’s become probably the most irksome manifestation of westernized/commercialized romanticism. V-Day is far and away the most vulgar display of female entitlement. On no occasion – even a woman’s birhtday or her wedding anniversary – is this sense of entitlement more pronounced and our refined commercialization of this entitlement/expectation simply twists the knife in further for men to live up to this with ZERO expectation or entitlment to any reciprocation. He gets ‘lucky‘ if his romantic offerings are sufficient to appease her (social) media fueled expectations of ‘good enough’ to reward him with sex.

And exploit the media does. I can’t get away from it; Every radio station, every TV show, every newspaper and magazine article. Go to askmen.com right now, I guarantee there’s a “how not to fuck up this year’s V-Day for her” article there.

I listened to a talk radio show that I regularly tune into on my commute home on Friday; it was about what not buy this year. “Don’t buy lingerie, she knows it’s really a gift for you” or “Don’t pick up flowers at the gas station, women know they’re cheap”, and “God forbid you pick up some cheap jewlery or stop at one of those roadside urchins selling prepared flower baskets or arrangements – women know you didn’t think about it until you were on the way home.” On my way to work this morning, different show, same list. [Side Note: Never buy a woman lingerie, she will never be happy with it. A woman has to do this on her own to “feel sexy”, make sure it fits her right, and it’s HER IDEA. When you buy it for her it’s contrived and it is overt and overt is often the kiss of death for a try-hard guy.]

Why wouldn’t women have these expectiations? They’re relentlessly marketed to as the primary consumers in western culture. V-Day isn’t a celebration of romantic love, it’s a machine that drives a wedge of expectation and entitlement in between otherwise happy, relatively contented couples.

I’m not down on the idea of a special occasion to celebrate love (I actually proposed to Mrs. Tomassi on V-Day 15 years ago), I am down on the twisted expectations that have been perverted into it that puts a woman on some pedestal of entitlement by commercialized popularization of this feminized ideal. Why isn’t there an official “fuck your boyfriend like a wild animal” holiday or a list of criteria to meet that’ll make his day special? “Show him how appreciative you are of all his dependability and hard work this year – buy some lingerie ON YOUR OWN and pretend that you like him cuming in your mouth on his special day!” If women are so liberated and interested in equality, one would think this would be the first thing to occur to them. We need a special day to make us apprecitae each other?

Gentlemen, beware of falling into the trap of negotiating desire for Valentine’s Day performance. Don’t be lulled into thinking Game is any less necessary on V-Day. In fact, I can’t think of a more direct illustration of how the feminine encourages the transaction of men’s goods and services in exchange for a woman’s sexuality than reserving a ‘special day’ just for it. Remember, you cannot negotiate genuine desire; and with the right art, a bag of Skittles can be a more romantic gesture than all the sonnets, flowers and jewelry your inner romantic soul will ever be appreciated for by her.

Note to PUAs

Valentine’s Day is ripe with opportunity for an enterprising Man with the ability to see it. Go hit the clubs tomorrow night, particularly the ones that cater to a 25-40 y.o. affluent crowd. There’s a million different venues you can hit, all with promotions to help single ladies feel better about not having a date – usually with genderist drink specials to help your approach too. You’ll notice impromptu GNOs (girl’s night out) set up just for this occasion to prove to themselves “they don’t need men to have a good time.” A good PUA couldn’t arrange a better opportunity to hook up in multiple sets.

Don’t go play ‘pity friend’ with any girl on V-Day, don’t be the “you’re such a great friend” consolation date.. Call up your best wing man and sarge on the best night of the year to sarge. Wedding receptions aren’t even as good as V-Day for this.

V-Day in the Matrix

Just in case you weren’t already convinced of the complete totality of media control that the Matrix has, let me offer yet one more Valentine’s Day example:

I was in a grocery store this weekend picking up something to grill and thought it would be a convenient time to pick up a Valentine’s Card for my wife since it’s coming this week. So I meander over to the greeting cards section to sift this years crop of mushy sentiment.  Much to my disgust the only cards available in the “For My Wife” section of the Valentines Cards (and I mean ONLY cards available) come in two types:

A.) The sentimental, “My life was nothing before you and would be nothing without you”, tripe that reduces a man to a simpering, codependent who owes his very existence to the woman who deigned to marry the poor soul.

B.)The “humorous” Valentine that is essentially the greeting card equivalent of Everybody Loves Raymond or Family Guy. These are basically intended to beg for a wife’s forgiveness for all of his uniquely male faults and foibles, that only she can solve by virtue of her infallible feminine wiles. Judging from the ‘humorous’ intent of these cards, no man is capable of feeding himself much less ask for direction or leave a toilet seat down, but on “her special day” this card is meant to prompt an appologetic laugh.

Needless to say I’ll be making my own card this year, but for fuck’s sake, how can we ever get a break from this shit when we’re ankle-bitten at every opportunity? You simply cannot buy a card that doesn’t force a man to be self-depricating.


Free Lunch

“Rollo talks a lot about shaming tactics from women, and one I’m hearing now is that if the man doesn’t pay for the date, he is actually being feminine and passive, and is attracting more masculine, ball-busting like girls because he’s giving his role of pursuer up, and feminine women will be repelled by men who don’t pay for their drinks/dinner/dates etc.

To me, it just sounds like women being afraid of losing an advantage they’ve always had, free stuff.

How do you see it? First date is coffee, do you pay for that? Does she pay for her own? Do you look cheap if you buy that first cup? Do you look needy if you buy that first cup?”

Law 40: Despise the Free Lunch
What is offered for free is dangerous— it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price— there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.

Read this again, what has worth is worth paying for. The feminization of culture has simultaneously distorted the formality of a man paying for a date into a form of masculine control while still an being a required masculine obligation. It’s a Catch 22 – screwed if you do, screwed if you don’t, and there are two conflicting perspectives for this.

As I’ve expressed on a few occasions; as a man in this life, you will ALWAYS pay for sex in one form or another. That may be buying coffee, drinks, dinner, a concert ticket, a wedding ring or a mortgage payment, but always trust that there is going to be a cost associated with you and sex. Whether it’s with your nebulous ‘Quality Woman’ or the prostitute you picked up off the Trail for half an hour – you’re going to pay.

The second perspective is the ‘Chivalry’s not dead’ approach. Nothing has served the feminine imperative better over the years than to convince the male populace at large that it’s his codified moral obligation to prove his provisioning capacity to her in an effort to qualify for her intimacy. This point of view has had a long history of perpetual requisites for a man, but the holdover, and starting point today is paying for the drinks / date / etc based on a traditional, gender specific, obligation.

In light of that, if it makes you feel a sense of completed duty in paying for a woman’s drinks / meal, then by all means continue to do so, but not because a woman’s convinced you of a moral obligation. My approach is to recognize this ‘tradition’ for what it really is. You’re a Man. Men of power despise a free lunch; not from business associates and certainly not from a woman he intends to make his pleasure.

What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit.

You also stay clear of obligation. There can never, and will never, be an egalitarian equality between the sexes: we are different. The good news is this is the way women want it in spite of their feminization conditionings. Covertly, women want a Man who initiates, approaches, drives, and yes, pays the tab. However, when overtly pressed about ‘paying her way’, she is forced into a position of denying this because her conditioning has taught her “she is her own person” and the expectations of her day say she should at least pay half, not be afraid to approach a man, initiate a date herself, etc. Make Sadie Hawkins proud.

These are masculine expectations, and much like the “virtues” of the professional woman, feminine masculinization conditions her to equate her value on masculine terms, while still being a woman. The fallacy being that a Man ‘should’ be attracted to the same masculine traits she finds attractive. And predictably, innate gender nature continues to contradict this.

So yes, pay for the drinks, date, etc., just know what you’re paying for. What has worth is worth paying for – is she worth the payment? You are the Prince, your attentions have value, does she appreciate them? Have a plan, make the decisions, direct the course of the date. If she’s unresponsive or only luke warm in her reciprocation – NEXT! Hypergamy makes ALL women opportunists by order of  degree; accept that, it’s simply how the world works. Golddiggers are women who overtly acknowledge this opportunism in word and behavior; they’re not too hard to recognize if you want to see them.

You’ll know more about her the morning after you bang her brains out than you ever will on a casual, comfy dinner date.

I want you to want me

,..but, Rollo I want it to be because of who I am, not what I can pay for.

This is an uncomfortable truth, and a lot of guys don’t like to hear it, but your capacity to pay is PART of who you are.

Your accomplishments, your career, your passions, your aspirations, your physique, are all PART of you. There are parts of you that are more attractive than others, but the sum is what makes you who you are. There was a thread on the SoSuave forum a week ago regarding career choices and how this relates to life and women etc. I realize this may be an unpopular opinion on this, but what you choose to do as a vocation is part of who you are. It may not be your source of personal identity, but for better or worse, your vocation and it’s associations become a part of your identity. It’s similar to how you look physically is part of you. It’s a comfortable fiction to think that women are less interested in a man’s physique, or should be attracted to a guy unbiased by what he does – but these are all part of a whole.

Egalitarian Equalism is self-defeating; it leaves a vaccuum of power or responsibilities to be filled by either sex in the wrong instances; for instance, expecting a man to possess the equitable feminine qualities he’s lacking yet still holding him accountable for them. In other words, if a wife feels her husband is incapable of providing for her and the kids with the decisive, confident security of leadership she will feel compelled to assume the role of the husband and he will be relegated to the role of being the passive, submissive wife. In the egalitarian model this is acceptable, socially reinforced and passed on as learned behavior to their children. And in this generation (and perhaps the one prior) it’s not a stretch to assume that contemporary male submissiveness was in fact taught to them by their own parents.This may seem like I’m being overly analytical, but look at this framework from the perspective of paying for a date / drinks / events etc. from the beginning stages of an LTR or even just spinning a plate. This egalitarian model has filtered into the male social identity to the point that a guy thinks it common place for a woman to initiate and approach him with a date proposition. He thinks it normal for a woman to want to pay the tab, open doors for him, etc. These are traditionally Men’s behaviors that AFCs believe women think are empowering and attractive in women.

Your Grandfather never pondered whether he or your then-to-be Grandmother would get the bill; it wasn’t even an afterthought. He payed the tab and Grandma was appreciative. And that’s what’s at issue – appreciation. Feminization has stacked the deck against a guy to the point where he questions a woman’s motives. Does she appreciate his generosity or does she feel entitled to it?


Just Be Yourself

We are who we say we are.

Is the woman who applies make up everyday ‘being herself”? How about the woman with implants, is she ‘being herself’? What about the woman wearing high heels becasue it boosts her height 4 inches? Is the girl you see in nothing but party pics on FaceBook being herself? Lets turn it the other way, what of the woman wearing a business suit that emphasizes her shoulders with pads in the jacket is she ‘being herself’? If she colors her hair does this make her less genuine?

If being ourselves is an idealized state then I should reasonably be able to expect a like-minded fitness model to be attracted to me even if my greatest passion is to sit on my couch, eat a large pizza and wash it down with a 6 pack of Michelob while watching Monday Night Football, right? After all, I am just being myself – it’s who I am.

Believe and so you shall become

The hardest distinction the uninitiated have with the JBY (just be yourself) dynamic is that personality is malleable. Personality is always in flux. The person you are today isn’t who you were 2 years ago, nor the person you’ll be 2 years from now. There are traits and characteristics we may carry with us for a lifetime, but even these are subject to change depending upon circumstance. You define what being yourself is at any given moment and it’s relative to your personal conditions and environment. So where do you draw the line? When does a genuine change of character become legitimate rather than being ‘shallow’ or ‘superficial’? Those are just catch terms that women (and too many chumps) have used with success over the centuries and men have internalized as being states of perception that women think are undesirable, yet they never accurately define. Rather, they stay intentionally ambiguous and relative to an individual woman’s interpretation, while their behaviors indicate their own motivations.

You are who you believe you are, and you are who she perceives you to be.

One of the hardest things for anyone, male or female, to hear is that they need to change their lifestyle because it implies that their just ‘being themselves’ is in some way at fault for their present conditions. It’s analogous to telling someone they’re not living their lives ‘correctly’ or that they’re raising their kids wrong. If I have a friend that is shooting heroin and I actively encourage him to stop and make an effort to help him ‘clean up’, society calls me a hero or a savior. When I encourage my friend to quit smoking before she gets cancer, I’m a concerned good-friend helping my friend with a health risk behavior. But when I tell a friend he needs to change his approach to women and this is a reason for his unhappiness and he needs to change his outlook on, and approach with women, look better and feel better, then I’m a ‘shallow’ prick and insensitive to his ‘problem’. Worse still is even attempting to offer constructive criticism, in as positive a light possible, that a person can improve themselves by changing their outlook and modifying their behavior.

Personality is not only malleable, but it can change dramatically under specific conditions. An easy example of this is veterans with post traumatic stress disorder. These men were exposed to traumatic environments that fundamentally altered their personalities. While this is an extreme illustration it proves that becoming a ‘different person’ is a matter of conditions. If my conditions are such that I enjoy sitting at home eating a whole pizza, washing it down with a six pack of Budweiser and watching Anime on a Friday evening, can I realistically expect that hot fitness instructor at the gym to come on over and genuinely want to fuck my brains out? And why not? After all I’m only being myself and she should “love me for who I am”, right? If this were my case, the conditions that define my personality are incongruous with attracting and/or maintaining a relationship with someone whose conditions are not my own.

JBY is an operative social convention that aids hypergamy.

Women are only too happy to endorse and reinforce JBY for the conscious reasoning that it ‘sounds like the right thing to say’. It’s an unassailable position; who wouldn’t want you to be you? If what counts is all on the inside then anyone telling you to change MUST be manipulating you for their own selfish reasons. This dovetails nicely into the popularized fat-acceptance self-acceptance mantra most women will fall back on when the impact of the Wall begins to manifest itself in their physiques and they want to be loved for “who they are” rather than what they used to look like. However, on a subconscious level, the latent purpose of fostering the JBY social convention in men is yet another sexual selection filtering mechanism. Actually it’s more of a filtering failsafe in that by socially mandating a genuineness in the general populace of men, women are more secure in the accuracy of their sexual assessment of men. If all men are Just Being Themselves and are encouraged to be the person they ‘truly are’, this then aids a woman in determining which man will best satisfy her hypergamy.

As I’ve stated in many a prior post, women claim to want honesty from men, but no woman wants full disclosure. In a general sense I advise this because it serves to sustain a Man’s aura of mystery, only to be progressively discovered by women with the appropriate levels of interest and responsiveness to men. However, another reason to remain deliberately ambiguous is to defuse the JBY dynamic that women assume would be a man’s default psychology.

Iron Rule of Tomassi #8

Always let a woman figure out why she wont ƒuck you, never do it for her.

An integral part of maintaining the feminine imperative as the societal imperative involves keeping women as the primary sexual selectors. As I’ve detailed in many prior comments and posts, this means that a woman’s sexual strategy necessitates that she be in as optimized a condition as her capacity (attractiveness) allows for her to choose from the best males available to satisfy that strategy.

JBY is a tool in maintaining the feminine imperative as the social imperative. Furthermore JBY serves in optimizing hypergamy in aiding a woman’s sense of security about assessing which man will best suit her hypergamy. Ironically, the JBY dynamic gets upended once a monogamous relationship is established by a woman’s anxiety for ‘fixing’ her partner once in that relationship. What was once the pseudo-genuineness of just him being himself is replace by “I’m working on him” in order for him to become the ideal man to meet with her hypergamic approval – thus exposing the calculated nonsense JBY really is to begin with.

We are who we say we are

We can alter our own personalities and have them altered by our conditions or any combination of the two, but to suggest that personality is static is a falsehood. The trap is to think that altering personality is in anyway disingenuous – there are certainly teriffic ‘actors’ or ‘poseurs’, and the like, that when we are confronted with them we sense (or even know) that they are pushing an envelope that they may not be entirely comfortable with, but there is merit to a ‘fake it till you make it’ doctrine. We only percieve it as being ‘false’, ‘superficial’ or as “trying to be something your not” when we have a concept or knowledge of a previous set of personality behaviors. If you met a likable cocky-funny guy at a club this weekend, how are you to know whether he’s the real deal or stretching the limits of his personality if you’ve never met him before?

Law 25: Re-Create Yourself 
Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you. Incorporate dramatic devices into your public gestures and actions— your power will be enhanced and your character will seem larger than life.


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